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For Radio Talent, Podcasting Is Invaluable Content Platform. Podcasting Has Come a Long Way Podcasts Weekly News Recap May 14-18, 2018 For Radio Talent, Podcasting Is Invaluable Content Platform. Podcasting has come a long way podcasts. Goldstein notes there from simply repurposing a radio are few commercial radio titles show for on-demand listening. that currently crack the iTunes Podcast Top 200 chart, with most With one-in-six Americans aged being either in the public radio 12+ now tuning into a podcast sector or original material. As on a weekly basis, according of now, there are no “out of the to Edison Research, it’s only ballpark” success stories as far as natural that name brand over- radio hosts with original content the-air talent has made leaps podcasts, Goldstein says. “But we Facebook Live and Periscope. He and bounds to create original do have some interesting projects notes that with a daily podcast material that expands brands, that are notable,” including Kirk taking place later in the day, there heightens creative and further Minihane’s podcast “Enough is the means to follow the sports endears listeners. About Me.” As morning co-host news cycle throughout the day. at Entercom sports WEEI-FM “The very first step for us is Boston (93.7), Minihane has what Last week, Gregg “Opie” Hughes to make sure that we provide Goldstein describes as “the perfect launched “Opie Radio” on the a podcast of our radio shows,” scenario of designing a podcast Westwood One Podcast Network. Premiere Networks president to complement the broadcast.” According to Suzanne Grimes, Julie Talbott tells Inside Radio. His program is regularly at the top executive VP, marketing, Cumulus among downloaded shows in the Media and president, Westwood Boston area. One, the podcast network “is the ideal platform for Opie to open Also notable is Bobby Bones, the up and tell his story.” Hughes ubiquitous Premiere-syndicated is a well-known radio host with country morning show host. His decades of air time logged on original “BobbyCast” – where broadcast as well as satellite Bones sits down with top artists radio. Premiere Networks hosts and songwriters for in-depth podcasts from many iHeartMedia personal interviews at his home air talents, including a full slate of – paved the way for the launch repurposed and original content of the Nashville Podcast Network from the syndicated “Elvis Duran “Once we launched that, then last fall. Bones told Inside Radio and the Morning Show.” we can do product extension.” that the podcast “gives me more Talbott explains that the radio space and allows me to get deeper Goldstein adds that there is show is the hub, while subsequent on topics I want to discuss. And one obvious advantage that podcasts—both repurposing on- for the guest, they can relax a bit radio personalities have over air programming and creating more and not feel like they are in pure podcasters: the transmitter original content—are spokes a time crunch.” and antenna. “They do have extending from that hub. a megaphone, and that gives Another talent who straddles radio an advantage,” he says. “If Offering up an on-air show as the fence between radio and they are truly delivering unique a podcast gives the listener a podcasting is Clay Travis, who content, they have a tremendous chance to listen to the program hosts “Outkick The Coverage opportunity to push an audience on their time. And none have with Clay Travis” on Fox Sports toward it. That’s the holy grail for seen more success in doing Network, and continues his daily podcasters.” so than the syndicated “Dave podcast “Outkick The Show.” Ramsey Show.” Amplifi Media Travis has a unique way of founder and CEO Steve Goldstein recording his podcast, in that says that Ramsey is the highest it is actually an audio recording rated of all of broadcaster-to- of a live program he does via Page 1 Weekly News Recap May 14-18, 2018 Congress Urges DOJ To Keep ASCAP-BMI Consent Decrees In Place. The consent decrees that dictate how radio secures songs in the ASCAP and BMI repertoire aren’t part of the copyright overhaul bill making its way through Congress. But the prospect of the Dept. of Justice sun-setting the 77-year old agreements hung over much of the discussion Tuesday as the Senate took up legislation designed to modernize music copyright laws. “These consent decrees form the foundation of the public per- formance licensing marketplace,” Senator Richard Blumenthal (D-CT) said. The DOJ’s Antitrust Division is looking closely at the 1,300 consent decrees currently on the books for possible elimination. Makan Delrahim, the assistant Attorney General who oversees the division, has called the current state of music copyright law “a L.A. Shocker: Nielsen To Reissue Seven Months Of mess” and put the blame on the consent Ratings. decrees that were enacted in 1941 to Nielsen is taking the unprecedented action of reissuing seven prevent ASCAP and BMI from gaining too much market power. months of Los Angeles radio ratings. The expansive ratings Blumenthal said the DOJ completed its review of the consent redo comes after Nielsen removed four homes from its L.A. decrees less than two years ago and concluded they remained PPM panel, effective with the April survey data. The homes essential to keeping ASCAP and BMI market power in check. “did not meet our compliance and data integrity standards,” The prospect that Congress could step into the debate over the company says. Nielsen says it is conducting a review of whether consent decrees are needed may not be far-fetched. the homes and because the review is ongoing, it can’t share Senator Amy Klobuchar (D-MN), the top Democrat on the Sen- more details at this time. While the company caught the suspect ate Antitrust Subcommittee, said Tuesday that she’d support a households and removed them before Monday’s release of deeper review of the consent decrees in the coming months. the April ratings, an impact analysis of back data determined See more HERE seven survey months of ratings included the tainted house- holds, spanning October 2017-March 2018. The company will iHeart Launches Digital Attribution Service For Radio. begin reissuing ratings from those months starting with the Taking another major step in marrying radio’s expansive reach March 2018 survey on May 22. “The integrity of our data is a with digital targeting and attribution, iHeartMedia unveiled a top priority,” a Nielsen spokesperson said. See more HERE fully-digital attribution service for broadcast radio. iHeartMedia Analytics will harvest data from iHeartRadio’s digital ecosystem Batter Up: Baseball’s Return Invigorates Sports Radio. to enable broadcast radio to measure and show results in the There are few sure-fire ratings needle movers for radio like same way as digital media, giving advertisers easy access to baseball play-by-play. Major League Baseball had its earliest state-of-the-art campaign performance insights. The company Opening Day in history this year with the 2018 season start- says the new service will “transform the way advertisers plan, ing Thursday, March 29. Nielsen’s April survey began the very buy and measure their audio campaigns same day, running through April 25, and PPM numbers once to better optimize the unparalleled reach again demonstrate the slingshot impact baseball can have on of radio.” Advertisers will be able to track, flagship stations at night, when most of the games are played. in real-time, audience reach, branding The New York Yankees games on “The Fan” WFAN-AM/FM metrics and sales outcomes for the New York (660/101.9) more than tripled the Entercom sports ad campaigns they place on iHeart’s station’s 6+share at night (1.8-6.3). The return of the boys of broadcast stations. The company will summer to WOR (710) was no less dramatic. The New York do this by using data science to fuse info about its digital Mets more than tripled the iHeartMedia talk station’s 6+ share audience with broadcast ad logs, on-air programming and at night (1.0-3.4) and gave it a 25-54 commercial content. By correlating all of this data, advertisers share nearly three times that of its will have the ability to measure a radio campaign’s impact on a total week number. The San Francisco brand’s website visitation, social media engagement, physical Giants boosted Cumulus Media “The foot traffic and other metrics. The announcement comes as Sports Leader” KNBR San Francisco data and analytics continue to play a more prominent role in 2.1-4.9 (6+) at night and put the station how advertisers allocate their media budgets and adjust their at No. 2 in men 25-54. The Philadelphia campaigns on the fly. iHeartMedia Analytics joins SmartAudio, Phillies pushed Entercom “Sports Radio 94.1” WIP-FM 5.8-6.9 the company’s data infused, cloud-based audio planning and in total week, rising to third place. At night WIP-FM tore 3.4-7.4. buying platform, which enables advertisers to use real-time In Chicago the Cubs more than doubled WSCR’s night-time triggers – such as weather, pollen counts, sports scores and 6+ share (2.6-5.0), while helping add nearly a full share total mortgage rates – to deploy different campaign messages week (2.3-3.2). See more HERE based on what is happening in a specific market at a specific moment. The goal is to use radio ads to dynamically serve the most relevant message in each market, at each moment, just as advertisers do with digital campaigns. See more HERE Page 2 Another False EAS Alert Is Sent, This Time In Alaska.
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