MEMORANDUM To: Beth Henon From: Andy Hallmark Date: February 17, 2017 Subject: Wrap Up Report on Baylor ISR Homelessness Study Event & Media Coverage
Summary of Results Thank you again for the opportunity to organize the National Press Club event and to conduct media outreach to promote the Baylor 13 story placements University Institute for Studies of Religion (ISR) study on the faith‐ 5 reporters in attendance at event based response to homelessness. 5 interviews at the event 3 interviews following the event In this memo, we provide a detailed report on the outcome of the panel discussion, the media coverage generated on the report to 2 op‐ed pickups date, a summary of materials created in support of the study release Press Kit, including fact sheet, speakers’ bios, press release, study and provide files to all of the materials created. summary and slide deck It is our hope that we can continue to support you, the study National press release sponsors, taskforce and broader team in the future. 11 Localized press releases Media advisory Results Influencers List
National Press Club Event: We secured an impressive group of panelists to offer varying insights into the critical socio‐economic impact of faith‐based organizations (FBOs) to support the homeless. We also generated a turnout of more than 114 thought leaders representing national think tanks, rescue missions, church leaders, academics, policymakers and federal officials. In doing so, we expanded the taskforce’s network and reach of influencers relevant to faith‐based organizations and issues around social services. In Appendix 1 of this report, we provide a detailed list of all attendees. And finally, Potomac lined up onsite interviews with Dr. Byron Johnson and the following reporters: Christian Post reporter Brandon Showalter* Religion News Service reporter Adelle Banks* Washington Post reporter Julie Zauzmer Weekly Standard reporter Alice Lloyd* World Magazine reporter Evan Wilt*
Following the event, Dr. Johnson was interviewed by: Christian Broadcast Network, General Assignment Reporter, Charlene Aaron* PBS Phoenix
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