2015-2019 Final Report

Home , Dow Constantine, Duwamish River, KBCS, KCIS, KCMS, KFNQ

Just One Trip 2015-2019 Regional Mobility Grant TABLE OF CONTENTS

Results – By The Numbers �� 3

Executive Summary �� 4

Regional Programs �� 5

Community In Motion ��5 Just One Trip ��5 East Link Expansion (Sound Transit) ��6 I-405 HOV Toll Lanes (WSDOT) ��7 Unmute the Commute: KBCS 91.3 ��7 South King County Transportation Options ��7

Neighborhood TDM Campaigns �� 8

In Motion ��8

City Programs �� 9

Go Redmond ��9 Kirkland Green Trip ��9 Issaquah Salmon Friendly Trips ��9 Choose Your Way Bellevue (CYWB) ��10 Greater Redmond TMA ��10

Appendix A: Project Documents & Reports �� 11

PRR: Just One Trip Phase I Report ��12 C+C: Just One Trip Phase II Report ��56

Appendix B: Research Reports ��106

Northwest Research Group: TDM Awareness Survey ��107

Note: Other program reports are available upon request. Please reference the contact info in the Executive Summary.

Regional Mobility Grant 2015-2019 | Table of Contents 2 RESULTS – RegionalBY THE Mobility NUMBERS Grant 2015-2019

861,621 annualized trips reduced 8,835,907 VMT reduced

633,949 transit boardings 417,585 8,181,523 lbs. of CO saved gal. of gasoline saved 2

30,417 Participants 90 Community Outreach Events 14 TAXI

14 Partners & Programs

11,220 Home Free Guarantee Miles Redeemed 13,488 ORCA Cards Distributed

Infographic updated Oct 2019 to only include final I-90 JOT program results from 2015-2019. Concurring results from the combined 2013-2017 JOT outreach program attributed an additional 1,017,821 annualized trips reduced, 11,607,685 VMT reduced, 549,001 gallons of gasoline saved, and 10,756,294 lbs of CO2 saved to the I-405 corridor portion of this program.

Regional Mobility Grant 2015-2019 | Results – By The Numbers 3 EXECUTIVE SUMMARY

As the King County region and transportation network changes and grows, helping people find alternatives to driving alone, creating space for other travelers, and reducing carbon emissions is crucial. With funding from Washington State Department of Transportation’s (WSDOT) Regional Mobility Grant (RMG), King County Metro launched the Just One Trip (JOT) program to address those considerations. The program launched in 2015 as a regional, multi-year, large-scale Transportation Demand Management (TDM) effort in King County. Specifically, the program focused on multi-modal trip-reduction strategies to improve system performance during critical phases of road and transit construction. The target area encompassed all of King County, with a focus on households near the I-405, I-90, SR-520, SR-522, SR-99 travel sheds, and the Alaskan Way Viaduct (AWV). King County Metro designed the program to encourage long-lasting behavior change and reduce drive-alone trips by educating the public about the expansive set of transportation options available in King County. This included providing information on projects from King County Metro, Sound Transit and WSDOT, in addition to multiple resources and mode options like the Link Light Rail, vanpools, carpools, non-motorized modes, and teleworking. With the grant’s ambitious performance goals, King County Metro knew strong regional partnerships would be needed; in addition to local jurisdictions, community partners and other stakeholders, King County Metro collaborated with the Alaskan Way Viaduct Traffic Mitigation project team during the phases of construction of the SR 99 tunnel and deconstruction of the Alaskan Way Viaduct. Overall, the collective group of partners coordinated their activities and messaging with other King County Metro programs to establish wide-spread awareness of Just One Trip, establish the website as a resource, and encourage the public to use the provided resources to learn about (and try) sustainable travel options. Since WSDOT’s funding stretched across four years, the project team chose to implement the program in two phases. Overall, during the four years of programming, the project team adopted a regional approach, focused on reducing trips across King County regardless of time or purpose. In both phases, program participants were asked to commit to reduce at least one drive-alone trip per week and complete a pre- and post-survey. Once enrolled, participants earned an incentive of their choice and received a personalized trip planning offer and other educational materials based on mode. Phase I (2015-2017) worked to raise awareness and extend the program’s reach by building a network of participants through partnerships with local jurisdictions along the targeted corridors. Phase II (2017-2019) built on this goal, with an added focus on behavior change. In both Phase I and Phase II, change was successfully accomplished through collaborative and regional partnerships with local jurisdictions and community-based organizations, 14 complementary projects and programs, and transcreated program materials in Spanish, which increased the visibility and accessibility of King County Metro’s robust set of transportation services. Overall, from 2015-2019, both phases engaged thousands of residents, employees, and students, and successfully reduced over 1.6 million annualized drive-alone trips. The following report summarizes the results and tactics from this four-year effort, as well as the robust set of local partnerships and TDM programs funded by WSDOT’s Regional Mobility Grant that also contributed to 35,000 participants and the reduction of 1.6 million annualized drive-alone trips in the region. The full-length partner program reports are not included in this summarized report. If desired, an electronic copy with the full-length reports can be made available upon request. Please contact Debbie Jaksich with inquiries.

Debbie Jaksich Email: [email protected] Phone: 206-684-1594

Regional Mobility Grant 2015-2019 | Executive Summary 4 REGIONAL PROGRAMS The efforts detailed below were regional TDM programs and partnerships that focused on large-scale trip reduction in King County. Outreach tactics and program messaging varied based on location and focused on employers, residents, and/or students that were interested in changing their travel behavior, or were impacted by transportation changes or construction projects happening in the region. The performance data presented below does not include trip reduction measures from vanpool trips or Commute Trip Reduction (CTR) effected employers. It is based solely on the results from surveys conducted through programs and campaigns from 2015-2019. Other data sources will be considered for future grant performance reports.

Community In Motion King County | 2015 – 2016 The regional TDM program Community In Motion (CIM) focused on reducing all trips regardless of time or trip purpose. All residents and employees who lived or worked in one of the 21 designated I-405 and I-90 corridor communities within East King County could participate. This included participants in Beau Arts, Bellevue, Bothell, Carnation, Duvall, Hunts Point, Issaquah, Kenmore, Kent, Kirkland, Medina, Mercer Island, Newcastle, Redmond, Renton, Sammamish, SeaTac, Snoqualmie, Tukwila, Woodinville, and South Snohomish County. To expand the program and reach people who did not live or work within the bounds of the city-specific target, the program also partnered with In Motion, King County Metro’s neighborhood-based program with similar trip reduction goals (detailed in the next section). Outreach for Community in Motion was conducted in multiple languages through digital advertising, local events, email communications, a robust social media presence, and an in-language mailing to 75,000 households. For the mailing, a propensity model was utilized to identify the households within the 300,000 household area with the highest propensity for ridesharing. The households that were scored as Chinese, Hindi, or Spanish-speaking received an in-language direct mailer, along with an English version. Across all three languages, recipients had a higher response when given both letters, as opposed to one in English only. Enrolled participants earned ORCA cards and other incentives in exchange for agreeing to log their trips over the course of three months and take a follow-up survey. In total, the program enrolled 4,557 participants who collectively reduced 718,894 drive-alone trips and reduced 1,078,510 vehicle miles along the I-405 corridor, and an additional 88,440 drive-alone trips along the I-90 corridor.

Just One Trip King County | 2016 – 2019 Just One Trip was unique in its large-scale, long-term, regional approach to trip reduction. This robust, multi-faceted outreach campaign ran over a four-year period, in two phases. All residents of King County were eligible to participate by pledging to reduce their drive-alone trips. Residents who didn’t have any drive-alone trips to reduce could participate via the Car- free Champion track, which encouraged registrants to continue their non-drive alone travel behavior, share their story with others, and refer friends with drive-alone trips to reduce to the program. Excluding the participants on the Car-free Champion track, the two phases successfully motivated 25,860 participants to sign up for the program and commit to reduce their drive-alone trips, resulting in 1.6 million annualized trips reduced. Through collaboration with the I-90 Regional Mobility Grant, the Alaskan Way Viaduct Traffic Mitigation Campaign (funded through WSDOT), and consultants PRR (Phase I) and C+C (Phase II), residents in the most congested regions in King County – along I-405, I-90, and the Alaskan Way Viaduct travel shed – were motivated to reduce their drive-alone trips. Phase I launched in August 2016 and built high brand awareness across the region with a mailing to over 600,000 households, 13 outreach events, and 86 million paid media impressions through digital, transit, and radio ads over the course of nine months. Phase II launched two years later, in March 2018, with a robust approach and a committed focus to move residents from awareness to concrete action. The approach included a streamlined website design, a mailing to over 130,00 English and Spanish-speaking households, over 500 hours of face-to-face engagement, 110 million impressions through digital and outdoor ads, and local partnerships across the region. In total, Phase II achieved 21,162 signups over the course of 13 months – four times the number of signups from Phase I.

Regional Mobility Grant 2015-2019 | Regional Programs 5 TDM Awareness Study King County: I-405, I-90, & AWV Travel Sheds | 2016 – 2019 King County Metro hired Northwest Research Group to conduct a statistically valid regional sampling before, during, and after the Just One Trip program to measure the region’s current travel behavior, awareness of transportation options, and overall attitudes regarding transportation in King County. From 2016 through early 2019, the firm completed an initial baseline and four rounds of surveys through mail, email, phone, or a combination of all three, to measure brand awareness and attributable behavior changes from the program and other similar efforts. An initial baseline survey was administered to a statistically significant sample sized group of non-participants before the first launch of Just One Trip. Another random sample was then completed in September 2017, prior to the second launch, and was followed by four random subsequent sample surveys in 2018 and 2019. Results from the survey respondents in 2016 and 2017 showed a 2% decrease in drive-alone trips, a 3% increase in transit trips and a 1% decrease in other trips taken. Likewise, the results from the 2018 and 2019 sampling showed a 2% decrease in drive-alone trips, with corresponding 1% increases in trips on transit, biking, and other modes besides carpooling. Findings suggested a greater transit proclivity in the Alaskan Percentage of Total Trips By Mode 2018-2019 Way Viaduct travel shed when compared to travel behavior in the I-90 and I-405 sheds.

East Link Expansion (Sound Transit) East King County | 2016 – 2019 King County Metro worked with Sound Transit, WSDOT, and cities on the Eastside to help mitigate the impacts of the East Link Light Rail extension construction. With the extended period of time between construction and opening day, the lasting information the program provided about alternative transportation to mitigate impacts proved to be crucial. In addition to two-way HOV lanes on I-90 opening in June 2017, major impacts included closures of two major Park-and-Rides in South Bellevue and Overlake Park (May 2017) and the I-90 Rainer Ave Transfer Station (September 2018), which would later be replaced by the new Judkins Park Light Rail station. In support of Sound Transit’s efforts, King County Metro conducted multi- tactic outreach campaigns – such as Just One Trip and In Motion – to successfully educate residents and employees on the Eastside about their travel options.

Regional Mobility Grant 2015-2019 | Regional Programs 6 I-405 HOV Toll Lanes (WSDOT) King County | 2015 – 2019 In September 2015, 17 miles of express toll lanes on I-405 (between Bellevue and Lynnwood) opened to the public. To support this WSDOT effort King County Metro used funds from the Regional Mobility Grant to implement employer and residential trip reduction programs in the I-405, I-90 and SR 520 travel sheds. Local city efforts from Choose Your Way Bellevue, Kirkland Green Trips, and Go Redmond also helped get the word out. Overall, these programs educated and informed travelers about the new Express Toll Lanes (where vehicles who met the HOV occupancy requirement could use toll-free), as well as community-based programs like I-405 Communities In Motion and Bellevue In Motion. These programs helped manage corridor demand, increase awareness around alternate travel options, and encourage participating employers, employees, and residents to support the corridor’s new usages.

Unmute the Commute: KBCS 91.3 King County | 2016 – 2019 Unmute the Commute on KBCS 91.3 is a weekly series of human-interest radio spotlights focused on people who choose a sustainable commute. Designed to increase awareness of alternative modes through storytelling, people with great stories are invited to talk on air about their experiences being car-free in King County. Features included everything from a family who chose a bicycle over a minivan for transporting kids to a woman who chose a walking commute in Issaquah. In partnership with Just One Trip, the station promoted the program through online ads, events, monthly newsletters, and top-of-the-hour messaging to 39,000 listeners per week.

South King County Transportation Options South King County | 2017 – 2019 South King County Transportation Options (SKCTO) is funded in part through a partnership with the Regional Mobility Grant and is operated out of the City of Tukwila. SKCTO delivers TDM services to six participating jurisdictions including Burien, Federal Way, Kent, Renton, Sea-Tac, and Tukwila. Initiatives to date have included the Tukwila Bike Rack Program, Sea-Tac Airport RideShark pilot, local business lunch and learns, personalized trip planning, employer consultations, incentive programs, and outreach to schools and community centers. In total, the program has reached 8,405 people and successfully engaged two major employment hubs – SeaTac Airport and Westfield Southcenter Mall – in TDM education efforts.

Home Free Guarantees A Home Free Guarantee is an incentive (or form of insurance) that was offered to people who participated in the Just One Trip programs over the past four years. The offer was good for one taxi ride (up to 60 miles – a $100 value) that program participants could use on days when they commuted to work using a non-drive- alone mode and had an unexpected emergency, like getting sick, or being required to unexpectedly work late. Of the 35,000 rides that were offered, roughly 340 participants ended up needing to use the emergency ride home, for an average of 33 miles per trip (at a cost of approximately $50 per trip).

Regional Mobility Grant 2015-2019 | Regional Programs 7 NEIGHBORHOOD TDM CAMPAIGNS The campaigns detailed below are TDM programs that focused on reducing drive-alone trips in a specific city or neighborhood, regardless of time or purpose. Outreach tactics, incentives, and audiences varied based on location, but overall, focused on residents, and/or students interested in changing their travel behavior.

In Motion King County: South Bellevue, Beacon Hill & Mount Baker, & Mercer Island 2015 – 2019 Since 2004, King County Metro’s In Motion program has worked with 40 neighborhoods to encourage residents to use sustainable travel modes. The 12-week community-based outreach program uses a social marketing methodology and incentive-based structure to motivate residents and employees in the designated target area to reduce their drive-alone trips. From 2015 to 2019, In Motion completed programs in South Bellevue, Mercer Island, and Beacon Hill/Mount Baker to support Just One Trip’s efforts. Each program followed the In Motion model, asking participants to pledge to reduce their drive-alone trips in exchange for custom travel information and an ORCA card good for two weeks of travel. Tactics included targeted direct mailings, stakeholder partnerships, local events, social media, and others, depending on the target area’s needs. Together, the four In Motion programs collectively enrolled 2,815 participants in King County.

South Bellevue In Motion Beacon Hill & Mount Baker In Motion Mercer Island In Motion South Bellevue In Motion supported regional As home to some of the most diverse pop- Geographic isolation, an affluent demographic, traffic mitigation efforts during East Link ulations in America, this In Motion program and the elimination of three major bus routes construction. The program engaged over piloted a culturally competent approach made driving alone the norm on Mercer Is- 1,000 participants who reduced over 3,000 aimed to motivate an unprecedented per- land. However, with the advent of the Route trips, reporting a 21% decrease in drive- centage of residents, including those with 360 Community Shuttle and pilot TripPool alone trips. limited English proficiency (LEP). In total, the program, locals had new options and en- program’s transcreated approach successfully hanced flexibility. By the end of the 12-week engaged 1,349 participants, with 25% signed program, 466 participants had signed up for up in-language. the program and reported a 13.1% decrease in drive-alone trips.

Regional Mobility Grant 2015-2019 | Neighborhood TDM Campaigns 8 CITY PROGRAMS

Kirkland Green Trip Kirkland | 2015 – 2019 Kirkland Green Trip (KGT) grew out of the Totem Lake Neighborhood trip reduction program, which can be attributed to the City of Kirkland’s partnership with King County Metro. The expanded program was created to encourage all Kirkland residents and employers to explore sustainable travel options and alternatives like teleworking and compressed work weeks. Through residential and employer outreach, online, outdoor, and local print advertising, Kirkland Green Trip promotes a culture of walking, bicycling, taking transit, and ridesharing. Residents can earn rewards for reducing their drive-alone trips by logging their trips on RideshareOnline. Employers can also participle and have the additional opportunity to earn mini-grants for starting a trip reduction program at their company. In total, the program has motivated 5,002 participants to join the RideshareOnline network, achieving more than 4.6 million miles of non-SOV travel logged, which is equivalent to 130,362 gallons of gasoline saved.

Go Redmond Redmond | 2015 – 2019 As a partner program of the Communities in Motion network, Go Redmond works to inspire the community to embrace a culture of walking, biking, ridesharing, and transit in Redmond. Through the program, residents, employers and students in Redmond are provided personalized commute help. The program maintains an active online presence through e-newsletters and GoRedmond.com. Partners include the City of Redmond, Greater Redmond TMA, and regional King County Metro programs such as Just One Trip. In addition to providing transportation incentives and resources, like transit/vanpool fare and neighborhood maps, Go Redmond staff organize outreach events – like the annual Bike Bash – for community organizations, or employers who are interested in starting a trip-reduction program and promoting a culture of sustainable transportation. Since its enactment (prior to 2015), the program has successfully reduced more than 63 million miles of drive-alone travel, equivalent to 2,030,368 gallons of gasoline consumed.

Issaquah Salmon Friendly Trips Issaquah | 2015 – 2019 Issaquah Salmon Friendly Trips is a city-wide TDM program that aims to reduce drive alone trips, regardless of time of day or trip purpose. Tactics over the last four years have included 43 events, a social media effort reaching 21,285 people, and door-knocking to nearly 4,000 households, with a 50% participation rate from those who opened the door. In total, the strategic community-based effort led to 544 participants. The 2018-2019 campaign encouraged participation through direct engagement between residents and local businesses. Residents used a Passport Diary to gather stamps from local businesses to receive incentives and prize drawings. The program engaged 75 local businesses to help residents learn to visit these businesses through biking, walking, and transit routes. Outreach staff went to over 200 businesses, engaged with 850 people at events, and generated over 73,000 social media impressions. In total, the creative and locally-tailored effort lead to over 66 participants indicating 440 non-drive-alone trips to local businesses.

Regional Mobility Grant 2015-2019 | City Programs 9 Choose Your Way Bellevue (CYWB) Bellevue | 2015 – 2019 Choose Your Way Bellevue (CYWB) is a local city-wide TDM program with a goal to change travel behavior and drive-alone trip rates in Bellevue. Through their website, social media, email newsletters, and in-person outreach, the program provides resources and rewards for Bellevue employees, residents, and students that are interested in changing their commute. King County Metro partnered with the City of Bellevue to promote Just One Trip through the CYWB program. Together, they planned and coordinated TDM activities, messages and resources through regular bi-weekly meetings. CYWB has recruited eight Bellevue schools to participate in SchoolPool, a campaign created to alleviate congestion at drop-off and pick-up. For employers, CYWB’s program has provided 12 employers – including REI, T-Mobile, Expedia and others – with assistance navigating funding, exploring the benefits of transportation subsidies, and managing parking demand at their location. CYWB also connects commuters to the regional trip logging and ride matching platform, RideshareOnline.com. Participants who logged their trips are rewarded with incentives and perks such as coupons to local restaurants, or gift cards. From 2018-2019, 3,826 individuals logged non-drive-alone trips online. A total of 694,141 non-drive-alone trips were logged, comprising 8.3 million miles of travel by alternative modes.

Greater Redmond TMA Redmond | 2018 – 2019 From 2018 – 2019, the Greater Redmond TMA (GRTMA) supported and promoted the I-90 Regional Mobility Grant’s efforts, including the regional Just One Trip program and several other Redmond-focused initiatives. In 2018, GRTMA introduced the Mobility Champions Program to encourage organizations to go beyond their set CTR and TDM program goals. In total, 32 organizations participated and were publicly recognized for their efforts. For commuters, the Commute Champion Program was introduced to recognize and award one exceptional commuter per quarter. At the end of the year, one of those commuters was then selected as the Commuter of the Year. In addition to both of those efforts, GRTMA supported the Just One Trip program by newsletter features, social media posts, and attending various transportation events at member and non-member organizations where print collateral and promotional messages were distributed.

Regional Mobility Grant 2015-2019 | City Programs 10 APPENDIX A: PROJECT DOCUMENTS & REPORTS

Note: Other program reports are available upon request. Please reference the contact info in the Executive Summary.

Regional Mobility Grant 2015-2019 | Appendix A: Project Documents & Reports 11 PRR: Just One Trip Phase I Report

Regional Mobility Grant 2015-2019 | Appendix A: Project Documents & Reports 12 REGIONAL MOBILITY GRANT FINAL PROGAM RECAP CONTENTS

Background ...... 2

Results Snapshot ...... 3

Website Analytics ...... 4-5

Summary: Fall/Winter 2016 ...... 6 Paid Advertising: Radio ...... 7 Paid Advertising: Pandora ...... 8 Paid Advertising: Online Media...... 9-10 Paid Advertising: Social Media ...... 11 Paid Advertising: Transit ...... 12 Paid Advertising: Gas Pump Toppers ...... 13-14 Paid Advertising: Ethnic Media ...... 15-16 Program Launch Mailer ...... 17 Outreach Event Rack Card ...... 18 Outreach Events ...... 19-22

Summary: Winter 2017 ...... 23 Paid Advertising: Radio ...... 24-25 Paid Advertising: Online ...... 26 Paid Advertising: TV ...... 28-29 Paid Advertising: Ethnic Media ...... 30-31 Carpool Mailer ...... 32 Outreach Events ...... 33-35 Social Media Toolkit ...... 46-38

Summary: Spring 2017 ...... 39 Paid Advertising: Social Media ...... 40-41 Paid Advertising: Online ...... 42 BACKGROUND The Just One Trip campaign persuades King County drivers to take a small step to reduce their drive-alone trips for whatever reason they want: saving money for a vacation, catching up on a new book, or maybe singing karaoke with their vanpool.

The campaign was funded through two sources: the Alaskan Way Viaduct (AWV) construction mitigation contract, and the I-90 Regional Mobility Grant. This report describes efforts to fulfill the requirements of the RMG grant, from September 26, 2016 to June, 2017.

The objectives of the marketing campaign were to: • Inform commuters who use the I-405/I-90 and Alaskan Way Viaduct corridors about alternatives to driving alone • Motivate them to commit to trying an alternative—even once

Target audience: • King County (south Snohomish County) • Ages 18-60 • Spanish

Tactics

Research: PRR used an online survey panel of King County drivers to test campaign messaging and creative concepts, and the concept of Just One Trip resonated the most with survey takers. Like other successful campaigns for dieting or exercise, Just One Trip asks drivers to make small changes to experience big benefits.

Website: A goal for the overall marketing campaign was to make the sign-up process as simple as possible. PRR created justonetrip.org to serve as the hub of featured programs, incentives, resources for trip planning, and learn about major regional projects. Paid advertising directed drivers to the website where we used a simple zip code filter to encourage signups for Just One Trip’s rewards program and other county-wide incentives programs. The website also provides links to Metro and Sound Transit travel and trip planning resources, the first cross-agency resource site of its kind. To reach Spanish speakers, we developed a translated page for sign-ups and to learn more about the program.

Paid Media: PRR designed and placed eye-catching, engaging creative, including digital ads, transit ads, videos and radio spots, with accompanying copy that elevated the incentives provided by Metro including $25 bus passes (a $30 value) and $100 emergency free ride home credit from Uber, Lyft or taxi services. Participants could earn these incentives just for signing up, which lead to the tagline: “Try Something New and Get Rewarded”.

Videos: PRR developed a series of four humorous videos that were launched as part of an aggressive digital campaign. Videos included Vanpool Karaoke, Metro Matchmaker, New Parent Rideshare, and Crossfit Couple. They focused on how people making small changes by trying something new are experiencing big benefits. Some discover they have the greatest karaoke vanpool in the land. Others find the perfect match, and that they can fit in one more workout of the day.

Mailings: PRR designed a direct mail piece that was distributed to more 500k households within the target area in October 2016. To reach Spanish speakers, we developed a translated panel within the mailer describing the program and provided a phone number for Spanish residents to learn more. A Spanish version of the registration form was also offered online.

A second mailer was distributed in February 2017 to 100k new residents based on data analysis provided by Metro’s direct mail list vendor, Cogensia. A translated panel was also included in this mailer to reach Spanish residents.

Community Outreach: PRR staffed tabling events in the community (grocery stores, shopping centers, and special events, including a Seahawks game) to get the word out about the program and incentives. PRR also developed a rack card that included information on the campaign to distribute at outreach events.

Final Program Recap - Regional Mobility Grant 2 RESULTS SNAPSHOT

By the Numbers

Total Paid Media Impressions 86,893,853 Total Social Media Clicks 135,319 Total Web Pageviews 236,554 Total Web Sessions 201,414 Total Web Users 135,308 Total Conversations Held at Outreach Events 1,345

Final Program Recap - Regional Mobility Grant 3 WEBSITE ANALYTICS AUDIENCE OVERVIEW

September 26, 2016 - May 30, 2017

All Users 100.00% Sessions

Sessions

3,000

1,500

Oct. 2016 Nov. 2016 Dec. 2016 Jan. 2017 Feb. 2017 Mar. 2017 Apr. 2017 May 2017

Sessions Users Pageviews Pages / Session 201,414 135,308 236,554 1.17

Avg. Session Duration Bounce Rate % New Sessions 00:00:39 86.60% 66.75%

Sessions New Visitor Returning Visitor Language 1. en-us 175,991 / 87.38%

2.es-419 10,711 / 5.32%

32.7% 3. es-us 5,249 / 2.61%

4. en 3,145 / 1.56% 67.3% 5. en-gb 1,068 / 0.53%

6. es-xl 1,042 / 0.52%

7. es 791 / 0.39%

8. es-es 683 / 0.34%

9. zh-cn 315 / 0.16%

10. en-ca 227 / 0.11%

Final Program Recap - Regional Mobility Grant 4 WEBSITE ANALYTICS PAGES

September 26, 2016 - April 30, 2017

All Users 100.00% Page Views

Pageviews

3,000

1,500

Oct. 2016 Nov. 2016 Dec. 2016 Jan. 2017 Feb. 2017 Mar. 2017 Apr. 2017

Unique Avg. Time Unique Bounce Page Page Pageviews Pageviews on Page Pageviews Rate %Exit Value

207,482 182,911 00:03:46 177,464 86.55% 85.53% $0.00% % of Total: % of Total: Avg for View: % of Total: Avg for View: Avg for View: of Total: 100.00% 100.00% 00:03:46 100.00% 86.55% 85.53% 0.00% (207,482) (182,911) (0.00%) (177,464) (0.00%) (0.00%) ($0.00)

162,840 145,012 00:04:09 144,415 86.09% 87.35% $0.00 1. / (78.48%) (79.28%) (81.38%) (0.00%)

35,831 31,887 00:03:37 29,609 91.10% 85.86% $0.00 2. /resources/ (17.27%) (17.43%) (16.68%) (0.00%)

2,769 1,905 00:02:57 1,881 73.63% 66.92% $0.00 3. /vamonos/ (1.33%) (1.04%) (1.06%) (0.00%)

2,287 1,833 00:01:29 324 63.98% 39.31% $0.00 4. /about/ (1.10%) (1.00%) (0.18%) (0.00%)

1,882 1,002 00:02:20 335 77.74% 40.28% $0.00 5. /try/ (0.91%) (0.55%) (0.19%) (0.00%)

545 223 00:01:53 159 23.27% 34.86% $0.00 6. /letsgo/ (0.26%) (0.12%) (0.09%) (0.00%)

7. /wp-content/wfcache/justonetrip. 283 253 00:04:35 252 70.87% 81.98% $0.00 org_/~~~~_wfcache.html_g zip (0.14%) (0.14%) (0.14%) (0.00%)

191 173 158 $0.00 8. /just-one-trip-rewards/ 00:04:06 34.59% 80.10% (0.09%) (0.09%) (0.09%) (0.00%)

142 120 9 $0.00 9. /site-map/ 00:01:00 55.56% 31.69% (0.07%) (0.07%) (0.01%) (0.00%)

88 70 62 $0.00 10. /try-a-carpool/ 00:02:08 34.43% 62.50% (0.04%) (0.04%) (0.03%) (0.00%)

Final Program Recap - Regional Mobility Grant 5 SUMMARY: FALL/WINTER 2016 PAID ADVERTISING, DIRECT MAIL & RACK CARD, OUTREACH EVENTS

Advertising Objective Use paid media to encourage drivers not to drive alone

Timing: September 26 – December 3, 2016

Budget: $216,000

Strategy Use a mix of multiple media to reach the most residents when they are most receptive to Metro’s campaign message. • While in their cars while driving alone • Outside of the home while using gas stations and traveling on streets in the target area • While digital streaming on mobile, desk top or tablets, in cars, home and work • While online using social media outlets throughout the day

MEDIA PLAN

SEPT OCT NOV Media Cost 05 12 19 26 03 10 17 24 31 07 14 21 28 RADIO - RMG & AWV creative $62,973 AWV & RMG creative :30 spot, PSAs, 9 stations and :10 & :15 Traffic & Weather Sponsorship PANDORA - AWV creative $9,996 AWV & RMG creative :30 spot + banner ads 500x500

ONLINE - RMG & AWV creative $44,985 AWV & RMG creative 7 websites and Google Adwords

SOCIAL MEDIA - RMG & AWV creative $14,885 AWV & RMG creative Facebook, Twitter, Instagram, YouTube

TRANSIT - RMG creative $39,220 RMG creative 10/10-12/3 Tails ads, 53 paid

GAS PUMP TOPPERS - RMG & AWV creative $20,300 RMG creative 10/12-11/8 Posters on top of gas pumps

ETHNIC MEDIA - RMG creative $13,721 RMG creative Spanish, Vietnamese & Chinese

RMG TOTAL $206,080

Final Program Recap - Regional Mobility Grant 6 PAID ADVERTISING: RADIO ANALYTICS

Rank Weeks of 9/26 and 10/3

Station Estimated (Listed by Dial Total Bonus Impressions Net Estimated A25-44 Ranking) Location Format Spots Spots GRP A25-44 Cost Value

1 KQMV-FM Movin’ 92.5 FM Pop CHR 56 20 38 474,278 $9,690 $15,540

2 KRWM-FM Warm 106.9 FM AC 54 16 38.7 483,015 $6,035 $13,385

4 KPWK-FM Power 93.3 93.3 FM Hot AC 114 56 33.4 416,865 $3,035 $7,402

5 KHTP-FM Hot 103.7 103.7 FM Rythmic AC 66 22 22.64 282,570 $5,610 $8,910

7 KNDD-FM The End 102.5 FM Alternative 60 20 26 324,506 $6,630 $11,680

8 KISW-FM Rock of Seattle 99.9 FM Active Rock 70 26 38.2 476,774 $9,537 $16,892

9 KJR-FM The Jet 95.7 Classic Hits 78 46 23.6 294,552 $3,808 $10,278

12 KKWF-FM The Wolf 100.7 FM Country 44 16 10.4 129,802 $2,703 $4,698

14 KIRO-FM KIRO 94.1 FM News Talk 26 0 14.5 180,975 $4,216 $5,456

TTW Total Traffic n/a Traffic Sponsor 283 119 96.78 1,207,911 $11,710 $25,116

Estimated Total 851 341 342.2 4,271,248 $62,973 $119,357

GRP: Gross Rating Points Leveraged 90%

Added value includes: bonus spots, PSA spots, promotional sponsorships mentions, bonus traffic sponsorships

TTW stations: KBKS-FM, KCMS-FM, KIRO-FM, KJAQ-FM, KJR-AM, KJR-FM, KKWF-FM, KMPS-FM, KOMO-AM, KPLZ-FM, KPWK-FM, KTTH-AM, KZOK-FM, KCIS-AM, KFNQ-AM, KFOO-FM, KGNW-AM, KHHO-AM, KIRO-AM, KKOL-AM, KLFE-AM, KMPS-FM, KNTS-AM, KPLU-FM, KUBE-FM, KUOW-FM, KVI-AM, , KXXO-FM, KYYO-FM, KYYO-FM2

Final Program Recap - Regional Mobility Grant 7 PAID ADVERTISING: PANDORA ANALYTICS

Timing: September 26 - October 23, 2016

Placement Description Target Age Geography Impression Clicks CTR CPC Cost Zip codes: 98001, 98002, 98004, 98005, 98006, 98007, 98008, 98010, 98011, 98014, 98019, 98022, 98024, :30 second 98027, 98028, 98029, 98030, 98031, Audio + audio spot 98032, 98033, 98034, 98038, 98039, Companion and 500x500 Adults 25-54 1,223,934 1,925 0.31% $5.19 $9,996 98040, 98042, 98045, 98052, 98053, Banners companion 98055, 98056, 98057, 98058, 98059, banner 98065, 98072, 98074, 98075, 98077, 98092, 98108, 98118, 98122, 98134, 98144, 98158, 98178, 98188

AD PLACEMENT SAMPLE

Final Program Recap - Regional Mobility Grant 8 PAID ADVERTISING: ONLINE MEDIA ANALYTICS

Impressions Total Vendor Timing Recieved Clicks CTR CPC Spend

Google AdWords Online search (text ads) & display network 9/26-10/30 1,689,968 3,404 0.20% $1.07 $3,643

KING5.com Interactive Takeover, Pushdown & banner ads on 9/26-10/30 2,223,233 6,614 0.30% $1.13 $7,500 desktop, tablet & mobile

KIRO7.com Sliding Billboard, Banner ads, on desktop, 9/26-10/30 1,024,982 2,147 0.21% $2.79 $6,000 tablet & mobile

KOMOnews.com Banner ads on desktop, tablet & mobile 9/26-10/30 1,306,547 417 0.03% $17.51 $7,300

Q13Fox.com Interstitials and banner ads on desktop, tablet 9/26-10/30 900,180 12,715 1.41% $0.51 $6,500 & mobile

SeattlePi.com Sliding Billboards, banner ads on desktop, 9/26-10/30 1,005,096 880 0.09% $5.84 $5,143 tablet & mobile

SeattleTimes.com Billboards and banner ads on desktop, tablet 9/26-10/30 1,188,183 1,298 0.11% $6.47 $8,400 & mobile

West Seattle Blog Banner Ad 9/26-10/16 354,451 n/a n/a n/a $500

RMG Total Online 9,692,640 27,475 0.28% $1.64 $44,985

Final Program Recap - Regional Mobility Grant 9 ME TIME 10/10 – 10/16

LINE ITEM IMPRESSIONS CLICKS CLICK-THROUGH RATE

Sliding Billboards ATF Z-T Homepage, News, Sports 45,835 100 0.22% Banner Ads ROS ATF Z-T 161,156 432 0.27%

AV Banner Ads ROS ATF Z-T 5,072 3 0.06% TOTAL 212,063 535 0.25%

DEVICE CATEGORY IMPRESSIONS CLICKS CLICK-THROUGH RATE PAIDDesktop ADVERTISING: ONLINE MEDIA67,555 103 0.15% ADSmartphone PLACEMENT SAMPLES 127,063 378 0.30% Tablet 17,445 54 0.31%

KIRO7.com Q13Fox.com

seattlepi.com West Seattle Blog

Final Program Recap - Regional Mobility Grant 10 PAID ADVERTISING: SOCIAL MEDIA ANALYTICS

RMG Online Tracking Data CTR=Click Through Rate Timing: September 26 - October 30, 2016 CPC=Cost Per Click

Impressions Total Vendor Timing Recieved Clicks CTR CPC Spend

Facebook Newsfeed, in articles and network 9/26-10/30 1,320,240 31,163 2.36% $0.38 $11,842

Twitter Newsfeed 9/26-10/30 445,330 2,838 0.64% $1.07 $3,043

RMG Total Social Media 1,765,570 34,001 1.93% $0.44 $14,885

AD PLACEMENT SAMPLES

Final Program Recap - Regional Mobility Grant 11 PAID ADVERTISING: TRANSIT ANALYTICS

Timing: September 26 - November 20, 2016

Estimated Space Media Description Timing Impressions #Ads Cost

Transit Trails 9/26-10/23 22,785,000 53 $39,220

AD PLACEMENT SAMPLES

tail (21x72) – direct app seattle seattle king county metro tail (18x60) seattle downtown fourth aveseattle -kcm- king county metro downtown fourth ave -kcm-

tail (21x72) – direct app seattle seattle king county metro downtown fourth ave -kcm- Self-Promotion Ad

Final Program Recap - Regional Mobility Grant 12 PAID ADVERTISING: GAS PUMP TOPPERS ANALYTICS

Timing: September 12 - November 8, 2016

Estimated Space Estimated Media Description Impressions #Ads Cost Value

Gas Pumpers Gas pump toppers at up to 58 RMG stations 5,924,700 58 $20,300 $22,330

Leveraged 10%

AD PLACEMENT SAMPLES

Gas Pump Corridor Map

Final Program Recap - Regional Mobility Grant 13 PAID ADVERTISING: GAS PUMP TOPPERS LIST OF GAS STATIONS

Station Name Address Zip

Arco 19005 Bothell Way NE 98011 Speedy Mart 7630 NE Bothell Way 98028 76 14106 Juanita Dr NE 98011 Kirkland 76 12235 NE 116th St 98034 76 Kirkland 12412 116th Ave NE 98034 Redmond 76 16909 Redmond Way 98052 Sammamish Point Shell 18065 Redmond Way 98052 Stillwater Store 9301 Carnation Duvall Rd NE 98014 Redmond Fall City Union 76 23530 NE Redmond Fall City Rd 98053 Sammamish Highlands 76 740 228th Ave NE 98074 Chevron 106 148th Ave NE 98007 Shell 2659 148th Ave SE 98007 Eastgate 76 15220 SE 37th St 98006 Factoria Shell 3204 Richard Rd 98005 Madison Shell 1701 E Madison St 98122 Union 76 2220 E Union St 98122 MLK 76 2801 Martin Luther King Way S 98144 Beacon 76 2415 Beacon Ave S 98144 Friendly Fuels - Lincoln Park 7427 Fauntleroy Way SW 98136 PSK Inc. 9200 35th Ave SW 98126 Gas And Smoke Depot 9001 Delridge Way SW 98106 South Park 76 8819 14th Ave S 98108 Rainier Shell 7219 Rainier Ave S 98118 Friendly Fuels - Coalfield 16402 SE 128th St 98059 Renton Daily Grow Mart 401 Park Ave N 98057 South Center Gas Station 16200 W Valley Hwy 98188 Seatac 76 16850 Pacfic Hwy S 98188 Seatac 76 19924 International Blvd 98188 James Gas 1133 W James St 98032 Circle K #1546 10255 SE 240th St 98031 Friendly Fuels - Kent 10225 SE 256th St 98031 Valero 305 A St SE 98002 Auburn Valley Chevron 1156 Auburn Way S 98002 76 Food Mart 1111 17th St SE 98002 Arco 2790 Auburn Way S 98002 Hobart Food Market 20250 276th Ave SE 98038 North Bend 76 520 E North Bend Way 98045 Cenex Harvest States Convenience 32632 3rd Ave 98010 Stop N Shop 41604 264th Ave SE 98022 Circle K #1452 2415 Griffin Ave 98022 Valero 3002 Beacon Ave S 98114 Chevron 15804 Des Moines Memorial Dr 98148 Roxbury Texico 1505 SW Roxbury 98106 Meeker 76 1513 W Meeker St 98032 Mc Foods 4800 Beacon Ave S 98108 76 3002 NE Sunset Blvd 98056 Lucky One 6815 Rainier Ave S 98118 76 5550 Auburn Way S 98092 Arco 1403 NW Sammamish Rd 98027 Village Mart 76 12116 Juanita Dr NE 98034 Circle K 76 6056 Martin Luther King Way 98118 76 18010 East Valley Hwy 98032 Chevron 26220 116th Ave SE 98030 Milatry Rd Mobil 32002 Military Rd S 98001 Arco AM/PM 5800 South Center Blvd 87188 Shell 1208 N Central Ave 98031 Shell 3611 S Genesee St 98118 Chevron 31980 Military Rd S 98001

Final Program Recap - Regional Mobility Grant 14 PAID ADVERTISING: ETHNIC MEDIA ANALYTICS

Estimate Estimate Ad Cost Impression CPM #Ads Sept. Oct. Nov.

Display Ads - Ethnic 19 26 03 10 17 24 31 07

African - American

The Facts $450 19,800 $22.73 1 11/2 Frequency: Wednesday Circulation: 9,000 Ad size: 1/4pg B&W | 5”x 8” B&W

Chinese

Epoch Times $700 79,200 $8.84 4 9/30 10/7 10/14 10/21 Frequency: Friday Circulation: 9,000 Ad size: 1/2pg B&W | 10.83”x9.78”

Seattle Chinese News $1,800 88,000 $20.45 4 9/28 10/5 10/12 10/19 Frequency: Wednesday Circulation: 10,000 Ad size: 1/2pg B&W | 11.5” x 10” B&W

Spanish

La Raza $2,736 195,342 $14.01 4 9/30 10/7 10/14 10/21 Frequency: Friday Circulation: 22,198 Tabloid: 1/2pg B&W | 9.806” x 6” B&W

KDDS-FM LaGran $4,845 n/a n/a 180 Radio Ad length: 30-seconds

KKMO-AM El Rey $1,530 n/a n/a 240 Radio Ad length: 30-seconds

Vietnamese

Phuong Dong Times $1,260 158,400 $7.95 4 9/30 10/7 10/14 10/21 Frequency: Friday Circulation: 18,000 Ad size: 1/2 pg B&W |10.25”x 7.25” B&W

Seattle Viet Times $400 167,200 $2.39 4 9/30 10/7 10/14 10/21 Frequency: Friday Circulation:19,000 Ad size: 1/2 page B&W | 10.25”x7.45”

Total $13,721 707,942 $19.38 441

Final Program Recap - Regional Mobility Grant 15 PAID ADVERTISING: ETHNIC MEDIA AD PLACEMENT SAMPLES

Epoch Times Seattle Chinese News

Phuong Dong Times Seattle Viet Times

Final Program Recap - Regional Mobility Grant 16 PROGRAM LAUNCH MAILER

Final Program Recap - Regional Mobility Grant 17 OUTREACH EVENT RACK CARD

Final Program Recap - Regional Mobility Grant 18 OUTREACH EVENTS

Issaquah QFC | October 12, 2016

Event Details:

Audience: Issaquah-area residents Date and time: October 12, 2016

Location: Issaquah QFC | 1540 NW Gilman Boulevard Number of conversations: Approximately 30 Issaquah, WA 98027

Staff attendance: Jacqueline Ramirez (PRR), Daniel Sullivan (PRR) Purpose: Encourage passersby to go to the website (justonetrip. org) and sign up to try new alternatives to not driving alone. Participants can earn rewards for signing up and logging trips.

Display/Visuals: Plinko game to win giveaways.

Issaquah QFC | October 18, 2016

Event Details:

Audience: Bellevue-area residents Date and time: October 18, 2016

Location: Issaquah QFC | 1006 NE 8th St Number of conversations: Approximately 30 Bellevue, WA 98004

Staff attendance: Brianna Henderson (PRR), Jacqueline Ramirez Purpose: Encourage passersby to go to the website (justonetrip. (PRR) org) and sign up to try new alternatives to not driving alone. Participants can earn rewards for signing up and logging trips.

Display/Visuals: Plinko game to win giveaways.

Crossroads | October 19, 2016

Event Details:

Audience: Bellevue-area residents Date and time: October 19, 2016

Location: Crossroads | 15600 NE 8th St Number of attendees: Approximately 40 Bellevue, WA 98008

Display/Visuals: Plinko game to win giveaways.

Final Program Recap - Regional Mobility Grant 19 Crossroads | October 20, 2016

Event Details:

Audience: Bellevue-area residents Date and time: October 20, 2016

Location: Crossroads | 15600 NE 8th St Number of attendees: Approximately 30 Bellevue, WA 98008

Staff attendance: Samantha DeMars-Hanson (PRR), Jacqueline Purpose: Encourage passersby to go to the website (justonetrip. Ramirez (PRR) org) and sign up to try new alternatives to not driving alone. Participants can earn rewards for signing up and logging trips.

Display/Visuals: Plinko game to win giveaways.

Mercer Island QFC | October 24, 2016

Event Details:

Audience: Bellevue-area residents Date and time: October 24, 2016

Location: Mercer Island QFC | 7823 SE 28th St, Number of attendees: Approximately 40 Mercer Island, WA 98040

Staff attendance: Sari Rybar (PRR), Jacqueline Ramirez (PRR) Purpose: Encourage passersby to go to the website (justonetrip. org) and sign up to try new alternatives to not driving alone. Participants can earn rewards for signing up and logging trips.

Display/Visuals: Plinko game to win giveaways.

Bellevue Ice Rink | December 6, 2016

Event Details:

Audience: Bellevue-area residents and commuters Date and time: December 6, 2016

Location: Bellevue Ice Rink | 10820 NE 10th St, Staff attendance: Rachel Lee (PRR) and Gerald Freeman (King Bellevue, WA 98004 County Metro)

Purpose: Encourage passersby to go to the website (justonetrip. Display/Visuals: Plinko game to win giveaways. org) and sign up to try new alternatives to not driving alone. Participants can earn rewards for signing up and logging trips.

Number of visitors to table: 60 Number of conversations: 35

Final Program Recap - Regional Mobility Grant 20 Bellevue Ice Rink | December 19, 2016

Event Details:

Date and time: December 19, 2016 Audience: Bellevue-area residents and commuters

Staff attendance: Daniel Kessler (PRR) and Gerald Freeman (King Location: Bellevue Ice Rink | 10820 NE 10th St, County Metro) Bellevue, WA 98004

Display/Visuals: Plinko game to win giveaways. Purpose: Encourage passersby to go to the website (justonetrip. org) and sign up to try new alternatives to not driving alone. Participants can earn rewards for signing up and logging trips.

Number of conversations: 6 Number of visitors to table: 75

Seahawks Tabling Event | December 19, 2016

800 Occidental Ave South, Seattle WA 98101

Overview:

As part of the outreach for King County Metro’s Just One Trip Campaign, three PRR team members staffed a booth at Touchdown City prior to the game. The team gave away branded giveaways and provided a photo booth for fans to take pictures with King County-branded signage and props.

The team reached an estimated 400 people from the Seattle area, and were able to explain the purpose and benefit of King County’s campaign while fans stood in line for the photo booth.

Final Program Recap - Regional Mobility Grant 21 Final Program Recap - Regional Mobility Grant 22 SUMMARY: WINTER 2017 PAID ADVERTISING, DIRECT MAIL, OUTREACH EVENTS, SOCIAL MEDIA TOOLKIT

Advertising Objective :

Use paid media to encourage drivers not to drive alone

Timing: January 2 – February 5

Target Audience: Adults 25 to 54, who drive alone on the I-405, I-90 and Alaskan Way viaduct corridors

Budget: $130,750

Strategy

Use a mix of multiple media to reach the most residents when they are most receptive to Metro’s campaign message. • While in their cars while driving alone • While online using social media outlets throughout the day • While at home through audio and visual messages on TV, desktop, tablets and mobile

MEDIA PLAN

Estimated January February Media Cost Value 26 02 09 16 23 30 06 13 20 Radio $49,666 $117,753 :30 spot, PSAs, 9 stations and :10 & :15 Traffic & Weather Sponsorship Online $1,838 $1,838 Google Adwords

Social Media $11,099 $11,099 Facebook, Instagram, Youtube

Ethnic Media $9,029 $13,383 Spanish, Vietnamese & Chinese

Television $49,321 $77,745 :30 sec spot, broadcast programs and cable networks TOTAL $120,953 $221,818 Leveraged 83.4%

Final Program Recap - Regional Mobility Grant 23 PAID ADVERTISING: RADIO ANALYTICS

RANK Weeks of 1/2, 1/9 & 1/16

Station Estimated (Listed by Dial Total Bonus Impressions Net Estimated A25-44 Ranking) Location Format Spots Spots GRP A25-44 Cost Value

1 KQMV-FM Movin’ 92.5 FM Pop CHR 78 30 75 944,175 $9,333 $18,978

2 KBKS-FM 106.1 KISS 106.1 Hot AC 78 18 32.2 405,366 $4,718 $9,405

5 KNDD-FM The End 107.7 FM Alternative 66 33

6 KHTP-FM Hot 103.7 103.7 FM Rythmic Oldies 66 33 121.2 1,525,787 $9,286 $26,868

12 KKWF-FM The Wolf 100.7 FM Country 66 33

7 KPLZ-FM Star101.5 101.5 FM Hot AC 126 48 37.8 475,864 $4,437 $10,092

10 KJAQ-FM Jack FM 96.5 FM Adult Hits 120 60 33 415,437 $4,016 $8,198

11 KZOK-FM Classic Rock 102.5 Classic Rock 132 66 36.6 460,757 $4,488 $10,428

n/a KFNQ-FM The Fan 1090AM Sports Talk 132 66 13.2 166,175 $0 $4,620

TTW Total Traffic n/a Traffic Sponsor 373 148 121.35 1,527,675 $13,388 $29,165

Estimated 1,237 535 470.4 5,921,236 $49,666 $117,753 Total

GRP: Gross Rating Points Leveraged 137%

Added value includes: bonus spots, PSA spots, promotional sponsorships mentions, bonus traffic sponsorships

Final Program Recap - Regional Mobility Grant 24 PAID ADVERTISING: RADIO ANALYTICS

Adults 25-34 Station Recommended

Population 1,248,1000 sorted by

AVG People AQH Cume Listening w/in a Weekly Cume Rank Rank Station Format 15 min period Audience

FALL 1 1 KQMV-FM Pop CHR 9,000 299,700

FALL 2 9 KISW-FM Active Rock 6,000 182,100

FALL 3 5 KNDD-FM Alternative 5,900 228,000

FALL 4 3 KRWM-FM Adult Contemp 5,700 252,400

FALL 5 6 KHTP-FM Rythmic AC 5,700 206,500

FALL 6 16 KIRO-FM News Talk 5,600 108,500

7 2 KBKS-FM Hot AC 5,000 256,200

FALL 8 12 KKWF-FM Country 4,900 135,700

FALL 9 8 KJR-FM Classic Hits 4,500 186,200

FALL 10 4 KPWK-FM Pop CHR 4,400 238,200

11 7 KPLZ-FM Hot AC 4,300 201,800

12 11 KZOK-FM Classic Rock 4,200 149.600

13 13 KMPS-FM Country 4,200 133,600

14 10 KJAQ-FM Adult Hits 4,000 171,100

15 15 KUOW-FM NPR 3,600 109,700

16 14 KVRQ-FM Classic Rock 3,500 131,900

17 18 KJR-AM 3,500 87,500

18 21 KEXP-FM NPR 3,400 50,400

19 19 KIRO-AM All Sports 3,000 85,600

20 20 KNKX-FM NPR/Jazz 2,700 65,500

21 22 KTTH-AM Talk Radio 2,200 49,000

22 17 KCMS-FM Christian AC 1,800 93,000

CHR: Contemporary Hit Radio AC: Adult Contemporary

Final Program Recap - Regional Mobility Grant 25 PAID ADVERTISING: ONLINE ANALYTICS

RMG Online Tracking Data CTR=Click Through Rate November 14, 2016 - February 5, 2017 CPC=Cost Per Click

Impressions Total Vendor Timing Recieved Clicks CTR CPC Spend

Google AdWords Online search (text ads) & display network 1/2 - 2/5 1,562,259 2,905 0.19% $0.63 $1,838

RMG Total Online 1,561,259 2,905 0.19% $0.63 $1,838

Final Program Recap - Regional Mobility Grant 26 PAID ADVERTISING: SOCIAL MEDIA ANALYTICS

RMG Online Tracking Data CTR=Click Through Rate November 14, 2016 - February 5, 2017 CPC=Cost Per Click

Impressions Total Vendor Timing Recieved Clicks CTR CPC Spend

Facebook Newsfeed, in articles and network 11/14 - 2/5 1,320,240 18,039 1.37% $0.62 $11,099

RMG Total Social Media 1,320,240 18,039 1.37% $0.62 $11,099

Final Program Recap - Regional Mobility Grant 27 PAID ADVERTISING: TV ANALYTICS January 2 - 22, 2017

SPOT GROSS NET Station Days Time Show WK1 WK2 WK3 TOTAL COST COST GRPS VALUE

KING-TV M-F 6a-7a KING5 MORNING NEWS 2 3 2 7

KING-TV M-F 5p-6p KING5 NEWS @5P 2 2 2 6

KING-TV M-F 630p-7p KING5 NEWS @630P 3 3 2 8

KING-TV M-F 7p-730p KING5 NEWS @7P 2 2 2 6

KING-TV W 8p-10p BLINDSPOT 1 1 2

KING-TV TH 8p-830p SUPERSTORE 1 1 2

KING-TV F 9p-10p EMERALD CITY 1 1 2

KING-TV M-SU 4a-4a ROS BONUS 12 11 5 28

TOTAL 22 23 16 61 $24,750 $21,038 79.7 $31,450

KIRO-TV T 8p-9p NCIS 1 1

KIRO-TV W 9p-10p CRIMINAL MINDS 1 1 2

KIRO-TV TH 10p-11p PURE GENIUS 1 1

KIRO-TV SA 530p-6p SAT KIRO 530P NEWS 1 1

KIRO-TV SU 530p-6p SUN KIRO 530P NEWS 1 1 2

KIRO-TV M-SU 11p-1130p LATE NEWS 1 1

KIRO-TV M-SU 11p-1130p LATE NEWS 2 2

KIRO-TV SU 6a-7a EARLY WEEKEND NEWS 1 1

TOTAL 5 2 4 11 $7,415 $6,303 27.3 $8,200

KOMO-TV M-F 6a-7a KOMO 4 NEWS 6 AM 3 2 2 7

KOMO-TV T 9p-10p OFF THE BOAT/REAL O’NEALS 1 1 2

KOMO-TV T 10p-11p AGENTS OF S.H.I.E.L.D. 1 1 2

KOMO-TV W 8p-9p GOLDBERGS/SPEECHLESS 1 1

KOMO-TV SA 4p-5p KOMO 4 NEWS 4PM SAT 1 1 2

KOMO-TV SU 4p-5p KOMO 4 NEWS 4PM SUN 1 1

KOMO-TV SU 6p-7p KOMO 4 NEWS 6P SU 1 1 1 3

TOTAL 7 6 5 18 $12,200 $10,370 31.9 $13,450

Final Program Recap - Regional Mobility Grant 28 PAID ADVERTISING: TV ANALYTICS

SPOT GROSS NET Station Days Time Show WK1 WK2 WK3 TOTAL COST COST GRPS VALUE

KSTW-TV TH 8p-9p DCS LEGENDS-CW 1 1 2

TOTAL 1 1 0 2 $1,800 $1,530 4.2 $1,980

COMCAST M-SU 4p-12m APL-TV 87 87 87 261

COMCAST M-SU 5a-12m CNN-TV 22 22 22 66

COMCAST SA 5a-4p CNN-TV 22 22 22 66

COMCAST M-SU 5a-12m DIY-TV 24 24 24 72

COMCAST SA-SU 6a-2p DIY-TV 24 24 24 72

COMCAST M-SU 5a-12m ESPN-TV 15 15 15 45

COMCAST SA-SU 7a-4p ESPN-TV 15 15 15 45

COMCAST M-SU 5a-12m FOOD-TV 15 15 15 45

COMCAST SA-SU 9a-4p FOOD-TV 15 15 15 45

COMCAST M-SU 5a-12m MNBC-TV 10 10 10 30

COMCAST M-F 6p-7p MNBC-TV 10 10 10 30

COMCAST M-SU 5a-12m TBSC-TV 15 15 15 45

COMCAST TU-SA 8p-11p TBSC-TV 15 15 15 45

COMCAST M-SU 5a-12m TNT-TV 16 16 16 48

COMCAST SU 6a-4p TNT-TV 13 13 13 39

COMCAST SU 9a-4p TNT-TV 3 3 3 9

COMCAST M-SU 12m-3a TOON-TV 31 31 32 94

COMCAST M-SU 5a-12m TOON-TV 31 31 32 94

TOTAL 383 383 385 1,151 $9,860 $8,381 78.9 $18,386

COMCAST M-SU 5a-11p IN-STREAM, 50K IMPRESSIONS

TOTAL $2,000 $1,700 n/a $2,200 GRAND TOTAL 418 415 410 1,243 $58,025 $49,321 222 $75,666

Final Program Recap - Regional Mobility Grant 29 PAID ADVERTISING: ETHNIC MEDIA ANALYTICS

Est. Est. Est. Ad Cost Value Impress CPM #Ads Dec. Jan.

Display Ads - Ethnic 19 26 02 09 16 23

African - American

The Facts $800 $800 39,600 $20.20 2 1/11 1/18 Frequency: Wednesday Circulation: 9,000 Ad size: 1/4pg B&W | 5”x 8” B&W

Chinese

Epoch Times $350 $350 39,600 $8.84 2 1/6 1/20 Frequency: Friday Circulation: 9,000 Ad size: 1/2pg B&W | 10.83”x9.78”

Seattle Chinese News 44,000 $20.45 2 1/4 1/18 Frequency: Wednesday $900 $900

Circulation: 10,000

Ad size: 1/2pg B&W | 11.5” x 10” B&W

Spanish

La Raza 2 97,671 $14.01 1/6 1/20 Frequency: Friday $1,368 $1,368 Circulation: 22,198

Tabloid: 1/2pg B&W | 9.806” x 6” B&W

KDDS-FM LaGran $3,634 $6,300 n/a n/a 135 Radio

Ad length: 30-seconds

KKMO-AM El Rey $1,148 $2,835 n/a n/a 180 Radio

Ad length: 30-seconds

Vietnamese

Phuong Dong Times 1/20 $630 $630 79,200 $7.95 2 1/6 Frequency: Friday Circulation: 18,000 Ad size: 1/2 pg B&W |10.25”x 7.25” B&W

Seattle Viet Times $200 $200 2 83,600 $2.39 1/6 1/20 Frequency: Friday

Circulation:19,000 Ad size: 1/2 page B&W | 10.25”x7.45”

Total $9,029 $13,383 383,671 $23.53 327

Leveraged 48%

Final Program Recap - Regional Mobility Grant 30 PAID ADVERTISING: ETHNIC MEDIA AD PLACEMENT SAMPLES

Seattle Chinese News Seattle Viet Times

La Raza The Facts

Final Program Recap - Regional Mobility Grant 31 CARPOOL MAILER

Final Program Recap - Regional Mobility Grant 32 OUTREACH EVENTS

South Bellevue Park-and-Ride | January 23-24, 2017

Event Details:

Audience: Bellevue-area residents and commuters Date and time: January 23-24, 2017 5 a.m. - 9 a.m. and 3 p.m. - 6 p.m.

Location: South Bellevue Park-and-Ride Number of conversations: 1,000

Staff attendance: Brianna Henderson (PRR), Leigh-Ann Eng (PRR) Purpose: Inform commuters about upcoming closure of the and Samantha DeMars-Hanson (PRR) South Bellevue Park-and-Ride.

Display/Visuals: Just One Trip vouchers East Link folio with parking replacement map KC Metro Vanshare promo flyer Park-and-ride carpool permit flyer

Kent Station | January 27, 2017

Event Details:

Audience: Kent-area residents and commuters Date and time: January 27, 2017 3 p.m. - 6 p.m.

Location: Kent Station Number of conversations: 52

Staff attendance: Brianna Henderson (PRR) and Daniel Kessler Purpose: Encourage passersby to go to the website (justonetrip. (PRR) org) and sign up to try new alternatives to not driving alone. Participants can earn rewards for signing up and logging trips.

Display/Visuals: Plinko game to win giveaways.

Crossroads Bellevue | February 1, 2017

Event Details:

Audience: Bellevue-area residents and commuters Date and time: February 1, 2017 3 - 6 p.m.

Location: Crossroads Bellevue Number of conversations: 32

Staff attendance: Brianna Henderson (PRR) and Samantha Purpose: Encourage passersby to go to the website (justonetrip. DeMars-Hanson (PRR) org) and sign up to try new alternatives to not driving alone. Participants can earn rewards for signing up and logging trips.

Display/Visuals: Plinko game to win giveaways.

Final Program Recap - Regional Mobility Grant 33 Renton Landing | February 2, 2017

Event Details:

Audience: Renton-area residents and commuters Date and time: February 2, 2017 2 - 5 p.m.

Location: Renton Landing Number of conversations: 32

Display/Visuals: Plinko game to win giveaways.

Issaquah Safeway | February 16, 2017

Event Details:

Audience: Issaquah-area residents and commuters Date and time: February 16, 2017 3 p.m. - 6 p.m.

Location: Issaquah Safeway Number of conversations: 18

Staff attendance: Brianna Henderson (PRR) and and Samantha Purpose: Encourage passersby to go to the website (justonetrip. DeMars-Hanson (PRR) org) and sign up to try new alternatives to not driving alone. Participants can earn rewards for signing up and logging trips.

Display/Visuals: Plinko game to win giveaways.

Visitors learning about Just One Trip! Booth visitor excited about Just One Trip

Final Program Recap - Regional Mobility Grant 34 Final Program Recap - Regional Mobility Grant 35 SOCIAL MEDIA TOOLKIT

PRR developed a Facebook toolkit for distribution to partners to help promote the Just One Trip campaign. This toolkit included links to assets and draft copy as well as a Dropbox link to memes and GIFs. https://www.dropbox.com/sh/2xy9901nmdlk9a1/AABWlzC3-X30PDXcGzY5ZKgFa?dl=0

Video GIF/MEME Facebook Copy Opt 1 Crossfit Couple Crossfit 1 (MEME) Meet the Crossfit Commuters. They stopped driving to the grocery store to get in more exercise and earned a $100 ride credit to UBER, Crossfit funny 1 (GIF) Lyft or Taxi! Commit to replace drive-alone trips and get rewarded no matter how you do it. Visit justonetrip.org and click on the Just One Trip Rewards tile to get started.

Vanpool Karaoke Vanpool Meme (MEME) Who knew ridesharing was a way to drive less and sing more? You could vanpool karaoke your way to a $100 ride credit to UBER, Lyft or Vanpool funny 1 (GIF) Taxi, $25 ORCA card, and more! Visit justonetrip.org and click on the Just One Trip Rewards tile to get started.

Carpool Nap Queen Carpool Nap 1 (MEME There are many benefits to carpooling, including naps and a $100 ride credit for UBER, Lyft or taxi service. Find out how you could carpool Carpool funny (GIF) and get rewarded! Visit justonetrip.org and click on the Just One Trip Rewards tile to get started.

Metro Matchmaker Bus Couple 1 (MEME) Replace a drive-alone trip with a bus trip and earn a $100 free ride credit, $25 ORCA card, and more! You never know, it could be love at Bus Couple funny 1 (GIF) first stop. Find out how you could you’re your match. Visit justonetrip. org and click on the Just One Trip Rewards tile to get started.

Final Program Recap - Regional Mobility Grant 36 SOCIAL MEDIA TOOLKIT PARTNERS PROMOTING JUST ONE TRIP

WSDOT Listerv: Eastside Transportation News

March 2, 2017

Reduce your drive alone trips & get rewarded with Just One Trip

Do you use alternative modes to get to work or around town? King County Metro wants to reward you for trips where you use alternative modes such as carpool, vanpool, bus, bike, or walk! Take the online enrollment survey to join the Community In Motion network as a part of the Just One Trip program and earn $25 for logging 24 trips with an alternative mode. You’ll also receive a $100 Emergency Ride Home credit to use with Uber, Lyft or taxi.

Final Program Recap - Regional Mobility Grant 37 SOCIAL MEDIA TOOLKIT PARTNERS PROMOTING JUST ONE TRIP

Final Program Recap - Regional Mobility Grant 38 SUMMARY: SPRING 2017 PAID ADVERTISING

Advertising Objective Use paid media to encourage drivers not to drive alone

Timing: February 6 – April 30

Target Audience: Adults 25 to 54, who drive alone on the I-405, I-90 and Alaskan Way viaduct corridors

Budget: $49,995 $35,000 March $10,000 April $4,995 May/June

Strategy Use a mix of multiple media to reach the most residents when they are most receptive to Metro’s campaign message.

• While online using social media outlets throughout the day. • While at home and at work while online on desktop, tablets and mobile.

MEDIA PLAN

March April Media March Cost 27 06 13 20 27 03 10 17 24

Online $20,000 $20,000 Google Adwords, KING5.com, KIRO7.com

Social Media $15,000 $15,000 Facebook, Instagram

MARCH TOTAL $35,000

April May Media April Cost 03 10 17 24 01 08 15 22

Online $2,000 4/13 - 4/31 KING5.com remaining contract budget

Social Media $8,000 4/3 - 4/31 Facebook, Instagram remaining contract budget

APRIL TOTAL $10,000

May June Media May/June Cost 01 08 15 22 29 05 12 19 26

Social Media $4,995 5/31 - 6/9 Facebook, Instagram remaining contract budget

MAY/JUNE TOTAL $4,995

Final Program Recap - Regional Mobility Grant 39 PAID ADVERTISING: SOCIAL MEDIA ANALYTICS

RMG Online Tracking Data CTR=Click Through Rate February 6 - April 30, 2017 CPC=Cost Per Click Impressions Total Vendor Timing Recieved Clicks CTR CPC Spend

Facebook Newsfeed, in articles and network 2/6 - 4/30 4,668,918 75,864 1.62% $0.38 $28,977

RMG Total Social Media 4,668,918 75,864 1.62% $0.38 $28,977

AD PLACEMENT SAMPLES

Final Program Recap - Regional Mobility Grant 40 PAID ADVERTISING: SOCIAL MEDIA ANALYTICS

RMG Online Tracking Data CTR=Click Through Rate May 30 - June 9, 2017 CPC=Cost Per Click Impressions Total Vendor Timing Recieved Clicks CTR CPC Spend

Facebook Newsfeed, in articles and network 5/30 - 6/9 668,616 7,415 1.11% $0.67 $4,995

RMG Total Social Media 668,616 7,415 1.11% $0.67 $4,995

AD PLACEMENT SAMPLES

Final Program Recap - Regional Mobility Grant 41 PAID ADVERTISING: ONLINE ANALYTICS

Impressions Total Vendor Timing Recieved Clicks CTR CPC Spend

Google AdWords Online search (text ads) & display network 2/27 - 4/2 3,768,143 8,130 0.22% $0.53 $4,336

KING5.com Interactive Takeowver, Pushdown & banner 3/6 - 4/30 2,192,190 3,405 0.16% $2.83 $9,625 ads on desktop, tablet & mobile

KING5.com Interactive Takeowver, Pushdown & banner 3/6 - 4/30 1,149,654 2,415 0.21% $2.90 $7,000 ads on desktop, tablet & mobile

RMG Total Online 7,109,987 13,950 0.20% $1.50 $20,961 RMG Total Social Media & Online 11,778,905 89,814 0.76% $0.56 $49,937 TOTAL ONLINE 25,998,879 117,714 0.45% $0.53 $62,874.36

AD PLACEMENT SAMPLES

Final Program Recap - Regional Mobility Grant 42 C+C: Just One Trip Phase II Report

Regional Mobility Grant 2015-2019 | Appendix A: Project Documents & Reports 56 JUST ONE TRIP: PHASE II 2017-2019 REPORT TABLE OF CONTENTS

Phase II Overview �� 3 Goals and Results ��3 Program Tactics and Strategies Overview ��5 Participant Journey �� 6 Online vs� Paper Results ��7 Qualified Registrations by ZIP ��8 Rewards Requested and Distributed ��9 Website Overview �� 10 Website Summary ��10 Website Analytics ��12 Promotional Tactics & Results �� 14 Registration Trends Over Time ��14 Program Launch Mailer ��14 Mailing Data & Results ��15 Radio Advertising ��16 Digital Advertising ��16 Organic Social ��17 Organic Media ��18 Outdoor Advertising ��18 Transit Advertising ��18 Billboard Advertising ��18 Partner Promotion Package ��19 Outreach Events ��19 Program Transcreation �� 20 Overview ��20 Outreach Tactics ��20 Ambassador Program and Partnerships ��21 Partner Overview ��22 Follow-Up Survey �� 25 Appendix �� 26

Just One Trip 2019 Final Report | Table of Contents 2 PHASE II OVERVIEW As one of the fastest-growing regions in the country, Seattle and King County have seen employment, population, and traffic skyrocket in the past decade� Since 2013, King County Metro’s Just One Trip (JOT) program has utilized a variety of communications mechanisms, in both English and Spanish, to build awareness around transportation options like transit, bicycling, ridesharing, and walking� Phase I established high in-market awareness of travel options, and enrolled over 5,000 participants� In November of 2017, King County Metro launched Phase II of the Just One Trip program with a robust approach and a committed focus on moving the region from awareness to conversion by getting residents to sign up and pledge to reduce their drive-alone trips� Goals and Results Phase II of the Just One Trip program was a tremendous success, surpassing all program objectives�

Percent of Goal Goal Result Reached Motivate 15,000 people to sign up for the program. 21,162 program signups Triple the number of enrollments in Phase I 41% Above-Goal Educate 130,000 households about alternate modes 130,490 households reached by of transportation� direct mail Transit, bicycling, walking, ridesharing, etc� 110,053,492 impressions 100%+ of Goal achieved in total through a series of promotional tactics

Results by the Numbers: March 2018 – March 2019 Impressions by Tactic

• 21,162 program signups Tactic Impressions • 861,621 annualized trips reduced Outdoor 100,840,000 • 110,053,492 impressions Website 286,837 • 130,490 English and Spanish households reached via mail • 3,072 face-to-face interactions leading to signups Social 93,093 • 286,837 website page views Digital Ads 8,700,000 • 4,355 follow-up surveys completed Events 3,072

Mailers 130,490

TOTAL 110,053,492

Just One Trip 2019 Final Report | Phase II Overview 3 LAKLEA FKOER FEOSRTE PSATR PKARBKOTBHOETLHLEWLLOOWDOINOVDIILNLVEILLE This report details efforts for Phase SIIH OSofRHEO LRJustINEELINE One Trip, from November 2017 to March 2019� A large portion of this KENKMEONRMEORE LAKE FOREST PARK BOTHELL WOODINVILLE SHORELINE phase was funded through the I-90 Regional Mobility Grant (RMG), which focused on multi-modal trip-reduction KENMORE LAKE FORDEUSTVD APULAVLRAKLLBOTHELL WOODINVILLE strategies to improve system performance during critical phases of road andSHO RtransitELINE construction along and KENMORE connecting to the I-90 corridor (I-90 Two-way Transit and980 3HOV948034 Operations�) The target area encompassed all of King DUVALL 98034 LAKE FOREST PARK BOTHELL WOODINVILLE DUVALL County, with a focus on I-90 between Seattle andSH OIssaquah,RELINE the locus of delay and chokepoints� KENMORE 98034 KIRKLIRAKNLDAND BALLARDBALLARD LAKE FOREST PARK BOTHELL WOOD98IN05V928IL0L52E For Phase II, RMG also partnered withSHO theRELIN EAlaskan Way Viaduct9803938033 (AWV) Traffic Mitigation Campaign to incorporate KENMORE REDRMEODNMDOND DUVALL KIRKLAND BALLARD 98052 ¨¦§I-405 ¨¦§I-405 98033 AURORA/FREMONTAURORA/FREMONT REDMOND the effort’s funding� This campaign intended to shift SOV trips in travel980 3sheds4 significantly impactedKIRKLA NbyD the Alaskan YARYRAORWR OPWOI NPTOINT DUVALL 98052 ¨¦§I-405 BALLARD 98AURORA/FREMONT033 Way Viaduct demolition and SR 99 tunnel constructionHUNHTUSN P�TO SFocusesI NPTOINT included Ballard, Fremont, Magnolia,CARCNAARTNIOANT ISODO,ONREDMON D MAGNOLIAMAGNOLIA 98034 YARROW POINT CLYCDLEY HDIEL LHILL ¨¦§I-405 AURORA/FREMONT HUNTS POINT CARNATION Georgetown, West Seattle, White Center, South Park, Burien,9800948004 SeaTac, and Normandy Park� MAGNOLIA MEDMINEADINA KIRKLAND YARROW POINT CLYDE HILL SEASTETALTETLE 5 5 980759428074 BALLARD 0 0 0 0 98033 HUNTS POINT I-405 I-405 8 8 98004 CARNATION 8 8 MEDINA

¨¦§¨¦§ MAGNOLIA0 0 7 7

9 9 REDMOND

0 0 5 0 0 SEATTLE 98074

8 8 0 0 0 I-405 CLYDE HILL

Where possible, this report denotes results from the AWV campaign, 9 but9 because both projects had complementary 0 8 KIRKLAND 8 ¨¦§ SAMSMAAMMMIASHMISH I-405 8

8 9 99 8052

AURORA/FREMONT ¨¦§ 0 7 BALLARD 98004 9 0 I-90 I-90 BEL9BL8E03LV3LUEEVUE MEDINA 0 §§ 8 ¨¦¨¦ 0 YARROW POISNETATTLE 5 9

REDMOND 98074 8 9807958075 0 SAMMAMISH goals and overlapping target981196 8areas,116 some sections of this report include overall results that could not be separated 9 0 I-405 I-405 8 SR 99 SR 99 BEABUEXA AURXT ASRTS 8 I-90 ¨¦§ 0 ¨¦§ HUNTS POINT 7 BELLEVUE UVUV 9 ¨¦§ CARNATION 0 AURORA/FREMONTMAGNOLIA 0

8 98075 SODOSODO 98116 0 9 by project� WESTWEST SEATTLE SEATTLE YARROW POINT CLYDE HILL 8 SAMMAMBIESHAUX ARTS 9802948024UVSR 99 9 98004 ¨¦§I-90 BELLEVUE SODO MHERUMCNEETRSRC PIESORLI ANISNTLDAND MEDINA WEST SEATTLECARNATION 98075 MAGNOLIA SEATTLE 98116 5 980298029 98074 98024 9800968006 0SR 99 BEAUX ARTS 9812968126 0 CLYDE HILL I-405 UV 8 8 GEORGETOWNGEORGETOWN ¨¦§ 0 7 MERCER ISLAND 9 SODO 0 WEST SEATTLE 0 98004 8 98029 Expected Travel Impact Areas 9810968106 MEDINA 0 98006 98024

9 98126 8 SEATTLE 5 SAMMAMISH LAKE FOREST PARK WOODINVILLE ISSAIS9 QSUAA9Q8H0U7A4 H GEORGETOWN 9813968136 SR 99 SR 99 BOTHELL 0 I-90 UVUV 0 SHORELINE ¨¦§ I-405 8 BELLEVUE MERCER ISLAND 98106 8 ¨¦§ 0 NEWNCEAWSCTALSET7 LE KENMORE 9 98075 98029 0 98116 0 98126 SNOSQN9UO8A0Q0L6UMAIELMIE ISSAQUAH 8 SR 99 SOUTHSOUTH PARK PARK B0 EAUX ARTS 98136 SR 99 9 UV 981098108 UV 9805968056 8 SAMGEORGETOWNMAMISH 9 98106 NEWCASTLE WHITEWHITE CENTER CENTERWEST¨¦§I-90 SEATTLE SODO BELLEVUE SNOQUALMIE I-90 I-90 SOUTH PARK 98024 ISSAQUAH 98116 98136 UVSR 99 98075 DUVALL ¨¦§¨¦§ 98108 98056 UVSR 99 BEAUX ARTSMERCER ISLAND 9802978027 WHITEN CENTEREWCASTLE 9814968146 SNOQUALMIE ¨¦§I-90 WEST SEATTLE 98SODO169816898126 98034 SOUTH9800 6PARK 98029 9806958065 GEORGETOWN 98108 9805968024 98027 WHITE CENTER 98146 98106MERCER RISELNARTNEONDNTON 98168 §I-90 98065 TUKTWUIKLWA ILA ISSAQUAH ¨¦ B9U8R1B2IEU6NRIEN98136 UVSR 99 98006 98029 98027 GEORGETOWN 9814N6EWCASTLE RENTON SNOQUALMIE 98065 981696891861606 SOUTH PARK 98168 BURIEN TUKWILA 98108KIRKLAND 98056 98136 SR 99 98052 ISSAQUAH BALLARD UV WHITE CENTER 98033 REN9T8O1N66 981498148 NEWCARSETDLMEONDBURIEN TUKWILA SNOQUALMIE ¨¦§I-90 SOUTH PARK 98108 ¨¦§I-405 98027 AURORA/FREMONTSEAST9EA8AC1T4A6C 98056 98166 98148 NWHITEORNMOAR CENTERNMDAYN PDAYR PKARK 98168 98065 YARROW POINT ¨¦§I-90 98027 NORMANDY PARK SEATAC 98146 HUNTS POINT RENTON 98148 CARNATION MAGNOLIA BURIEN TUKWILA 98065 98168 CLYDE HILL 98166 NORMANDY PARK SEATAC MEDINA 98004RENTON SEBAUTRTILEEN TUKWILA 5 98074 0

0 DESD MEOS IMNEOSINES I-405 8

¨¦§ 0 7

98148 9 KENKTENT 0 98166 0

8 0

9 8 SAMMAMISH DES MOINES NORMANDY PARK SEATAC 9 KENT ¨¦§I-90 BELLEVUE 98116 98148 98075 COVCINOGVTINOGNTOMDNEASPM LMAEOP VILNAEEL VSLAELYLEY UVSR 99 BEAUX ARTS NORMANDY PARK SEATAC KENT WEST SEATTLE SODO MAPLE VALLEY 98024 COVINGTON

SR 99 SR 99 MERCER ISLAND UVUV 98029 MAPLE VALLEY 98126 DES MOINES 98006 COVINGTON GEORGETOWN KENT UVSR 99 FED9FE8ER1D0AE6LR WAALY WAY ISSAQUAH 98136 UVSR 99DES MOINES BLABCLKA DCIKA MDIOANMDOND NEWCASTLE UVSR 99 FEDERAL WAY KENT MAPLE VALLESYNOQUALMIE SOUTH PARK COVINGTON BLACK DIAMOND 98108 AUBAUURBNU98R05N6 WHITE CENTER FEDERAL WAY I-90 MAPLE VALLEY ¨¦§ BALUABCUKR NDIAMOND ALGAOLNGAONA COVINGTON 98027 98146 UVSR 99 98168 AUBURN 98065 ALGONA PACPIFAICIFIC SR 99 FEDERAL WAY RENTON UVTUKWILA ALGONA BURIEN BLACK DIAMOND PACIFIC 98166 FEDERAL WAY AUBURN BLACK DIAPMAOCNIFDIC 98148 ALGONA AUBURN LeLgeegned:nd: NORMANDY PARK SEATAC ALGONA PACIFIC LegenENd:UEMNCULMACWLAW I-90I-90 Travel Travel Impacts Impacts ENUMCLAW PACIFLIeC gend: I-90 Travel Impacts I_9I0__9E0x_tErax_trZai_pZsi_p1s_1 ENUMCLAW DES MOINES KENT I-90 Travel Impacts AWVAWV Travel Travel Impacts Impacts I_90_Extra_Zips_1 Legend: I_90_Extra_Zips_1 AWV Travel Impacts OtherOther King King County County COVINGTON MAPLE VALLEY ENUMCLAW Legend: I-90 Travel Impacts AWV Travel Impacts Other King County ENUMCLAW UVSR 99 I-90 Travel ImpactsI_90_Extra_Zips_1 Other King County The informTahteio inn fionrcmluadteiodn o in ctlhuids emda opn h tahsis bmeaepn hcoams bpeiledn bcyompiled by King CounKtyin sgt aCffo furnotmy sat avfaf rfireotmy o af svoaurirectey so af nsodu isrc seusb ajencdt itso subject to change wicthoauntg neo wticiteh.out notice. King CounKtyin mg aCkoeusn ntyo mreapkreess ennot aretiporness oern twaatirornasn toier sw, aerxrparnetisess, express FEDAWVERAL WTravelAY Impacts or implied,o ar sim top laiecdc,u aras ctyo, accocmupralectye, nceIosms_,p tleim9teenlien0sess,s t,i _more rliEngehstss,x or rtighrtsa_Zips_1 The information included on this map has been compiled by to the uset o ft hsuec uhs ien foofr msuacthio inn.f ormation. KinBg CoLunAty stCaff fKrom aD varIieAty oMf souOrcesN anDd is subject to This documTheins td iso cnuomt einntet nisd neodt fionrt eunsdee ads f oar s uusreve ays p ar osduurvcet.y product. change without notice. King CounKtyin sgh Caoll unnotty b seh laiallb nleo tf obre a linayb lgee fnoer ranl,y s gpenciearla, l, special, King County makes no representations or warranties, express indirect, inicniddierenctat,l ,i nocri dceontsael,q oure ncotianls deaqmueangteiasl dinacmluadginegs, ibnuctluding, but or implied, as to accuracy, completeness, timeliness, or rights not limitedn toot, lliomsit erde vteon, uloesst roerv leonstu perso ofirts l orsets purltoinfigts f roemsu ltthineg from the Other King County to the use of such information. AWV Travel Impacts The information included on this map has been compiled by use or misuussee oorf mthiesu isnefo ormf tahteio inn fcoornmtaitnioend coonn tahins emda opn. this map. AUBURN This document is not intended for use as a survey product. Any sale oAf nthyi s amlea po fo trh isn fmorampa otiro inn foonrm thaisti omna opn i sth pisr omhaibpit eisd prohibited King County staff from a variety of sources and is subject to King County shall not be liable for any general, special, 0 0 1.51.5 3 3 except by ewxrcitetepnt bpye rwmriitstesino np eorfm Kisinsgio Cn oouf nKtyin.g County. change without notice. indirect, incidental, or consequential damages including, but King County makes no representations or warranties, express not limited to, lost revenues or lost profits resulting from the CF:TraCnFs:iTtSraynssteitmSy1s7t1em171 or implied, as to accuracy, completeness, timeliness, or rights use or misuse of the information contained on this map. MileMsiles to the use of such information. Any sale of this map or information on this map is prohibited Other King County ALGONThAis document is not intended for use as a survey product. 0 1.5 3 except by written permission of King County. King County shall not be liable for any general, special, indirect, incidental, or consequential damages including, but Miles not limited to, lost revenues or lost profits resulting from the CF:TransitSystem171 use or misuse of the information contained on this map. The information included on this map has been compiled by Any sale of this map or information on this map is prohibited 0 1.5 3 King County staff from a variety of sources and is subject to except by written permission of King County. change without notice. PACIFIC King County makes no representations or warranties, express CF:TransitSystem171 Miles or implied, as to accuracy, completeness, timeliness, or rights to the use of such information. This document is not intended for use as a survey product. The information included on this map has been compKiliendg bCyounty shall not be liable for any general, special, King County staff from a variety of sources and is subinjedcirte tcot, incidental, or consequential damages including, but Just One Tripchange w it2019hout notice. Finaln ot Reportlimited to, lost revenues or los t p|rofits re suPhaselting from the II Overview King County makes no representations or warrantiesu, seex porre mssisuse of the information contained on this map. 4 or implied, as to accuracy, completeness, timeliness, Aonr yr isgahltes of this map or information on this map is prohibited 0 1.5 3 to the use of such information. except by written permission of King County. This document is not intended for use as a survey product. King County shall not be liable for any general, specCialF, :TransitSystem171 Miles indirect, incidental, or consequential damages including, but not limited to, lost revenues or lost profits resulting from the use or misuse of the information contained on this map. Any sale of this map or information on this map is prohibited 0 1.5 3 Lexecept gby wrietten pnermisd:sion of King County. CF:TransitSystem171 Miles ENUMCLAW I-90 Travel Impacts I_90_Extra_Zips_1 AWV Travel Impacts Other King County

The information included on this map has been compiled by King County staff from a variety of sources and is subject to change without notice. King County makes no representations or warranties, express or implied, as to accuracy, completeness, timeliness, or rights to the use of such information. This document is not intended for use as a survey product. King County shall not be liable for any general, special, indirect, incidental, or consequential damages including, but not limited to, lost revenues or lost profits resulting from the use or misuse of the information contained on this map. Any sale of this map or information on this map is prohibited 0 1.5 3 except by written permission of King County. CF:TransitSystem171 Miles Program Tactics and Strategies Overview The program used an incentive-based structure and a robust mix of traditional and innovative outreach tactics, with each strategy focusing on moving residents from awareness to concrete action while also minimizing drop-off and perceived barriers for participation� A high-level recap of each tactic can be found below� More detailed results from each tactic can be found in subsequent sections of this report� New Website and Fresh Creative: Transcreated in Spanish and English, the new website and program design pulled residents through a streamlined journey that was clear, concise, and relatable� The messaging and graphic design leveraged the existing Just One Trip branding, while bringing the personal benefit of trying “just one trip” to the forefront, so the value of trying a new way to get around became clear and compelling� The creative highlighted fun activities participants couldn’t do while driving, but could do on other modes of transportation, like planning a vacation, taking a nap, or watching cat videos� Direct Mail, Email, and Travel Incentives: An attention-grabbing mailer was sent to 130,090 high-propensity English and Spanish-speaking households, offering options to sign up online or with a detachable, postage-paid business reply card (an option for those with digital literacy or access barriers)� After enrollment, participants were sent a customized packet with mode-specific travel information and their choice of several incentives valued at $25: a pre-loaded transit pass (either a new ORCA card, or added value on an existing card), a voucher to try ridesharing, a gift card to use towards biking, and others� Those who provided their email address also received a series of emails providing helpful travel tips, resources, and motivational texts along the way� Digital Advertising and Organic Social: The program utilized an integrated English and Spanish media campaign, which placed the greatest emphasis on direct conversion advertising formats where participants could click the ad in order to immediately sign up for the program� In addition to 12 months of organic and boosted posts on King County Metro’s Facebook page, 12 different English and Spanish ad creatives were used across a mix of digital display networks, Facebook, and local ad placements, gathering over 9�8 million impressions over the course of the program� Outdoor Advertising: Transit ads were placed on Metro buses throughout King County for one year� Combined with the billboard that ran for four weeks across State Route 99 – a busy travel corridor in the AWV travel shed – the two tactics garnered 100,840,000 total impressions� Face-to-Face Engagement and Local Partnerships: On the ground, face-to-face engagement led the charge and was key to addressing barriers firsthand� A team of multilingual ambassadors was embedded at two community- based organizations, and at neighborhood and regional events, from local farmers markets to high-impact regional events with thousands of attendees� Face-to-face engagement led to 2,855 signups in just five months – 14�2% above-goal� Follow-up Survey: The project team distributed a follow-up survey to Just One Trip participants by email to evaluate the influence of the JOT program� A total of 4,355 participants (20�5%) completed the survey in English and Spanish� Upon registering, participants were asked to report their travel habits� Participants cited the number of trips they took each week using various transportation modes (drive-alone, walk, bike, transit, carpool/vanpool, ferry, telework, and other)� Participants were then asked those same questions in the follow-up survey�

Just One Trip 2019 Final Report | Phase II Overview 5 PARTICIPANT JOURNEY Phase II was open for enrollment from March 1, 2018 to March 31, 2019� Registrants were asked to commit to reduce one drive-alone trip and then complete a pre- and post-survey� Registrants were then offered an incentive based on their chosen travel mode:

Chosen Mode Incentive

Transit New ORCA card pre-loaded with $25, or $25 added to their existing ORCA card

Walking/Biking $25 REI gift card to use toward new gear

Carpool $25 AutoZone gift card to use toward auto improvements

Ticket to Ride – good for three round trips in a King County vanpool and $25 toward their Vanpool first month’s fare

Participants who enrolled in the program online or by mail were mailed a customized packet with mode-specific travel information and their incentive� All participants were also given a free Guaranteed Ride Home, good for one taxi ride up to 60 miles one-way, valued at $100, in the case of an unexpected emergency (like getting sick, having a family emergency, or having to unexpectedly work late)� Once enrolled, registrants were also incentivized to refer a friend, or share a story about their new way of travel� Those who provided their email address also received a series of three emails providing helpful travel tips and resources, motivational text, and a link to the follow-up survey� Upon taking the online follow-up survey, participants were rewarded with a small Just One Trip branded flashlight� Throughout the entire program, participants were also able to request a custom commute plan, or contact Just One Trip’s customer service via phone or email if they had questions about the program, rewards, or information in their custom commute plan� Registrants who already chose not to drive alone, or who weren’t able to reduce their drive-alone travel, could choose to become a car-light champion� Those participants received an email with additional resources and an opportunity to share their story to inspire others that were just starting to reduce their drive-alone travel� Note that the 3,482 people who signed up to be car-light champions are not counted in the overall program participation count, since they did not have trips to reduce� Overall participation in the program (registrants who had trips to switch, plus car-light champions) was 24,635�

Just One Trip 2019 Final Report | Participant Journey 6 Online vs� Paper Results

EnglishEnglish Signups: Online vs. Paper SpanishSpanish Signups: Online vs Paper

18K 244 (76%) 17,111 (82%) 250

16K

14K 200

12K

10K 150

100 6K

# of Registrations, N=321 77 (24%) # of Registrations, N=20,841

4K 3,730 (18%) 50

0K 0 Online Paper Online Paper

� �

Just One Trip 2019 Final Report | Participant Journey 7 Qualified Registrations by ZIP

English (56) (102) (12) (1) (138) (111) (21) (356) N = 20,841 (70) (1) 1 932 (412) (337) Top 25 Zip Codes

(321) (492) 98052 932 (5) (932) (638) (411) 98116 (7) 674 (408) (87) (13) (451) 98118 651 (41) (134) 98103 638 (333) (7) (426) 98122 631 (208) (12) (249) 98126 549 (391) (219) (414) 98106 533 (401)

98108 527 (12) (488) 98115 492 (218) (674) (10) 488 (16) 98144 (11) (84) (329) 98109 481 (424) (549) (17) 98105 451 (527) (651) 98102 426 98006 424 (331) 98146 415 (415) (227) (216) (204) 98007 414 (266) 98034 412 98033 411(3) 98107 408 (2) (235) (93)

98008 401 (222) (2) 98004 391 (41) 98136 383 (117) (34) 98133 356 (90) 98125 337 98119 333

(2) (1) Spanish (3)

(3) (6) N = 321 1 32 (1) (5) (2) (2) Top 25 Zip Codes (2) (3)

98146 32 (1) 98106 25 (1) (1) (1) (8) 98166 24 (6) 98168 23 98108 18 (4) (3) 14 98118 (1) (4) (4) 98059 11 (4) (25) (1) 98198 8 (18) (14) 98188 8 98031 8 (4) (32) (6) (11) 98007 8 (23) 98178 6 (4) 98125 6

98058 6 (24) (5) (8) (6) 98032 6 98023 6 (8) (1) 98008 6 (6) 98003 6 (8) 98148 5 98052 5 98144 4 98126 4 (6) (3) 98109 4 (2) (6) 98056 4 98055 4

Just One Trip 2019 Final Report | Participant Journey 8 Rewards Requested and Distributed Rewards Requested and Distributed - English

11K 10,662 (51.2%)

10K

5,053 (24.2%) 5K

4,122 (19.8%) 4K Total # of English Packets, N=20,841 # of English Packets, Total

929 (4.5%) 1K

75 (0.4%) 0K ORCA Card Existing ORCA Card Revalues REI Gift Card AutoZone Gift Card Ticket to Ride (Rideshare) Rewards Requested and Distributed - Spanish

240 230 (71.7%)

220

200

180

160

140

120

100

Total # of Spanish Packets, N=321 # of Spanish Packets, Total 80

42 (13.1%) 40 26 (8.1%) 20 (6.2%) 20

3 (0.9%) 0 ORCA Card Existing ORCA Card Revalues REI Gift Card AutoZone Gift Card Ticket to Ride (Rideshare)

Just One Trip 2019 Final Report | Participant Journey 9 WEBSITE OVERVIEW Website Summary Launched in late February 2018, the refreshed Just One Trip website was updated in English and transcreated into Spanish at justonetrip.org and ensolounviaje.org, and pulled residents through a streamlined journey that was clear, concise, and relatable on desktop and mobile� The Just One Trip homepage and suite of landing pages were created with a focus on driving users to the sign-up form and offering customized information and resources for them based on their language and location�

English Homepage and Landing Pages: The updated homepage acted as a crucial touchpoint for the program, serving users from across the region� Two landing pages were also created to offer custom information for individuals living in the RMG and AWV travel sheds� For instance, the AWV landing page mainly featured creative showing people riding the bus – a popular way to travel in the area – and directed viewers to an additional resource page that showed bus schedules and maps for popular routes in the area� The RMG landing page featured multiple modes including vanpool – popular in the area – and directed viewers to a resource page that showed other community-based programs they could participate in� Spanish Landing Page: The Spanish-language URL for Just One Trip, www�ensolounviaje�org, was promoted via online ads, the program mailing, and other tactics detailed in the Spanish section of this report� The Spanish website was designed to make it easy for residents to sign up for the program as well as find and request resources in Spanish, like a custom commute plan or information on reloading their ORCA card� Resource Pages: Additionally, the program team completed a comprehensive review of the existing Resource, Programs and About pages, which together gave users more specific information on ways to travel in the area, construction projects, other reward programs in their community, and the overall goals for the Just One Trip program� Alongside program partners, the team updated the text, imagery, and layout to accurately reflect shifts in messaging, information on construction projects, or program offerings�

Just One Trip 2019 Final Report | Website Overview 10 Overall Website Results Over the course of the program, JustOneTrip.org received:

• 68,531 unique visitors • 284,239 total page views • 3.32 average pages per visit • 2:04 average time spent on site

Spanish Website Results Over the course of the program, Ensolounviaje.org received:

• 4,129 unique visitors • 5,820 total page views • 1:23 average time spent on site (Note: there were fewer fully translated Spanish JOT web pages)

Just One Trip 2019 Final Report | Website Overview 11 Website Analytics Visitors on average tended to favor English as their primary language, with 3�41% of the audience choosing

Spanish as their primary languageMar 1, 2018 -� M Visitorsar 31, 2019 were highly▼ engaged with the Just One Trip site, spending over two minutes during each session on average� Page-by-page engagement was also high, with each user going to over three pages per visit on average� Users resided in four main locations: Seattle, Bellevue, Redmond, and Kirkland, accounting for 65�07% of the website’s overall traffic� The bounce rate, which measures the number of times a Users user visited just one page on the website, was 60�5%� This bounce rate is expected and makes sense considering 15K the program was running for over a year; according to Optimizely, the average bounce rate for similar websites is

10K between 45-70%� r s e s U 5K The most-visited pages were pages that led directly to the signup form – the homepage, accounting for 61�9% of total traffic, and the travel shed specific landing pages, accounting for 29�5%� The community programs page 0 Mar 2018 Apr 2018 May 2018 Jun 2018 Jul 2018 Aug 2018 Secamep 2018 next,Oct 201 8accountingNov 2018 forDec 24%018 ofJ athen 201 9totalFe btraffic 2019 toMa rthe 20… website� The website received the most traffic during the first seven months of the program (March 2018 - September 2019) – which is when the bulk of the program’s outreach Users New Users Numactivitiesber of Sess iandons p eregistrationsr User Shappenedessions � Usage dropped significantly after September 2019, with occasional spikes in

68,531 68,172 1.2registrations5 from tactics like8 5paid,59 Facebook2 ads and boosted social posts� Mar 1, 2018 - Mar 31, 2019 ▼ Pageviews Pages / Session Avg. Session Duration Bounce Rate Mar 1, 2018 - Mar 31, 2019 ▼ 284,239 3.32 00Audience:02:04 Overview 60.54% March 1, 2018 – March 31, 2019

Users 15K Users

10K15K r s e s U 10K 5K

r s 20.3% e s U 5K 0 Mar 2018 Apr 2018 May 2018 Jun N20e1w8 VisitJourl 2018 Aug 2018 Sep 2018 Oct 2018 Nov 2018 Dec 2018 Jan 2019 Feb 2019 Mar 20… Returning Visitor 0 Mar 2018 Apr 2018 May 2018 Jun 2018 Jul 2018 Aug 2018 Sep 2018 Oct 2018 Nov 2018 Dec 2018 Jan 2019 Feb 2019 Mar 20… Users New Users Number of Sessions per User Sessions 79.7% 6U8se,5rs 31 6N8ew,1 U7se2rs 1N.u2m5ber of Sessions per User 8S5ess,5ion9s 2 9 157,812 Pa6ge8vie,w5s31 Pa6ge8s /, 1Se7ss2ion A1vg. 2Se5ssion Duration B8ou5nc,e5 R9at2e

City Users ▼ % Users 2P8ag4ev,2iew3s9 3P.a3ge2s / Session 0A0vg:.0 Se2ss:io0n 4Duration 6B0ou.n5ce4 Ra%te 1. Seattle 35,678 50.8% 284,239 3.32 00:02:04 60.54% 2. Bellevue 4,372 6.19% Engagement by Language New vs. Returning Users 3. Redmond 3,241 4.64% 4. Kirkland 2,422 3.44%

en-us 91.12% 20.3% 20.3% New Visitor

3.41% Returning Visitor es-us New Visitor Returning Visitor

0% 20% 40% 60% 80% 100% 79.7% 79.7% 9 157,812 Language Users ▼ % Users 9 157,812 1. EeCnnigt-yulish Users ▼ 62,448 % Users91.12% 1.2. SeSpsea-auntsitsleh 35,678 2,334 50.8% 3.41% City Users ▼ % Users 2. 1. BeSllevauttele 4,33752,678 6.1509.%8% 3. 2. ReBdemlloenvude 3,244,3172 4.6.41%9% Just4. 3. OneKirRk elTripadnmdo 2019nd Final 2Report,432,2241 | Website3 .4Overview.46%4% 12 4. Kirkland 2,422 3.44% en-us 91.12%

en-us 91.12%

es-us 3.41%

0% 20% 40% 60% 80% 100%

Language Users ▼ % Users

1. EennLg-aulinsghu age U6s2e,4rs48▼ 9%1 U.1s2e%rs 2.1. SepEsea-nnung-suilsishh 622,3,4348 931.4.112%% 2. Sepsa-unsish 2,334 3.41% Mar 1, 2018 - Mar 31, 2019 ▼

Engagement by Page Spanish Overview

Spanish Landing Page Page Title Pageviews ▼ Percent of Total En solo un viaje | King County Metro 1. Just One Trip | King County Metro 176,205 61.99% Pageviews Pages / Session 2. Just One Trip | RMG Landing Page 43,816 15.42% 5,820 1.23 3. Just One Trip | AWV Landing Page 39,970 14.06% Mar 1, 2018 - Mar 31, 2019 ▼ 4. En solo un viaje | King County Metro 6,713 2.36% Users Avg. Session Duration 5. Programs | Just One Trip | King County Metro 5,687 2% 4,129 00:00:35 6. Resources | Just One Trip | King County Metro 3,418 1.2% Users Bounce Rate Sessions 15K Engagement by Medium 86.50% 4,717

10K

r s Users

e ▼

s Source Users U 2K fb 5K 1. fb 33,616 (direct) 5.1% 2. (direct) 22,748 google 1.5K 0 Mar 2018 Apr 2018 May 2018 m.facJeubno 2o0k1.8com Jul 20183. goAouggle 2018 Sep 2031,8528 Oct 2018 Nov 2018 Dec 2018 Jan 2019 Feb 2019 Mar 20… r s

48.6% e

reddit.com s 1K

4. m.facebook.com 3,281 U facebook.com Users New Users Number of Sessions per User Sessions NWMediaPartner 5. reddit.com 939 32.9% 500 68,531 bing 68,172 6. facebook.com1.25938 85,592 others 7. NWMediaPartner 847 0 Pageviews Pages / Session Avg. Session Duration Mar 2018BouncJuel 2R0a18te Nov 2018 Mar 20… May 2018 Sep 2018 Jan 2019 284,239 3.32 8. bing 00:0372 :04 60.54% Users by Location

20.3%

New Visitor Returning Visitor

79.7%

9 157,812

City Users ▼ % Users 1. Seattle 35,678 50.8% 2. Bellevue 4,372 6.19% 3. Redmond 3,241 4.64% 4. Kirkland 2,422 3.44%

en-us 91.12%

es-us 3.41%

0% 20% 40% 60% 80% 100%

Just One Trip 2019 Final Report | Website Overview Language Users ▼ % Use13rs 1. Eenng-ulish 62,448 91.12% 2. Sepsa-unsish 2,334 3.41% PROMOTIONAL TACTICS & RESULTS Registration Trends Over Time

Direct Mail Sent 4/22

Facebook Promotion Flight 1 Flight 2 Flight 3 Flight Target Expanded

Organic Media & Media Events Events with 100+ Signups

Reddit Post

Renton River Days

The Stranger: Blog PostBurien Strawberry DaysBallard Seafood Festival West Seattle Summer SnoqualmieFest Railroad Days Bellevue Strawberry Festival West Seattle Farmers Market

3000

2500

2000 REFER A FRIEND AND EARN ALL TRIPS, ALL ANOTHER $25 REWARD DAYS, ALL WAYS Invite a friend to try Just One Trip and complete the referral form at Everyone wins when we switch from driving 1500 justonetrip.org/referrals. alone to riding the bus, joining a vanpool or carpool, biking, walking or teleworking. Fewer cars on the road helps shrink our TRY A CARPOOL OR VANPOOL carbon footprint. And when you get where Visit RideshareOnline.com to connect with you’re going without sitting in traffic, life is a little better. 1000 thousands of people ready to share the ride. King County Metro Transit is here to help you find your way. Just one trip is all it takes to see how using public transit can get you to work, school or play. NEED HELP PLANNING And for a limited time we’re making it easy for you to try YOUR TRIP? Metro. Go to JustOneTrip.org and see what you discover. 500 Don’t worry, we’re kind of experts on this whole transit thing. Give us a little info Please join me in fighting gridlock, preserving our environment at justonetrip.org/commute-plan or call and protecting our quality of life by taking Just One Trip. King County Metro! at 206-477-2005

# of English and Spanish Registrations, N=21,162 0 and we’ll build you a custom trip plan! King County Executive Dow Constantine March April May June July August September October November December January February March April 2018 2018 2018 2018 2018 2018 2018 2018 2018 2018 2019 2019 2019 2019 Accessible formats People with disabilities who need this information in accessible formats may call 206-477-6066 (voice) or WA Relay:711. Program Launch Mailer

Attention-grabbing mailers for both travel sheds were TODOS LOS VIAJES, ¿NECESITA AYUDA PARA PLANEAR SU VIAJE? TODOS LOS DÍAS, TODAS created in English and Spanish and sent to residents based No se preocupe, nosotros somos expertos en WHILE YOULAS SAT OPCIONES IN TRAFFIC, transporte público. Denos un poco de información LAURA WATCHEDTodos ganamos cuando HER cambiamos un viaje, sobre sus viajes en la página web ensolounviaje. y en vez de manejar a solas viajamos en on their location and language� The suite of mailers included com/plan-de-viaje o llame a King County Metro autobús, en bicicleta, a pie, en vehículo al 206-477-2005, ¡y crearemos un plan de viaje FAVORITEcompartido SHOW o van comunitaria del programa personalizado para ayudarle a mejorar su rutina diaria! de King County Metro o trabajamos en casa. Cuando hay information on different travel modes and the program, and menos automóviles en la carretera, ayudamos a reducir nuestra REFIERA A UN AMIGO Y huella de carbono. Además, cuando llega a dónde necesita GANE OTRO PREMIO DE $25. ir sin las demoras del tráfico, la vida es un poco mejor. King County Metro Transit está aquí para ayudarle a encontrar su made the sign-up process easy with a detachable, postage- Invite a un amigo a probar solo un viaje y complete camino. Basta con cambiar solo un viaje para ver cómo usar el formulario de referencia en nuestro sitio web el transporte público puede llevarlo al trabajo, la escuela o de ensolounviaje.org/invite-un-amigo. paseo. Y por un tiempo limitado, probar los servicios de Metro paid business reply card (BRC)� es aún más fácil. Visite ensolounviaje.org y vea lo que puede ¿NO MANEJA A MENUDO? ¡TENEMOS descubrir. Por favor, únase a la lucha contra la congestión de PREMIOS ESPECIALES PARA USTED! tráfico y juntos podemos preservar nuestro medio ambiente y proteger nuestra calidad de vida al cambiar solo un viaje. Solo indique en el formulario! que no tiene viajes que cambiar y le enviaremos información sobre cómo With over two million residents in King County, the team TRYpuede A participar BETTER o referir a unCOMMUTE amigo. WITH JUST TRIP Ejecutivo de King County Dow Constantine decided to utilize a propensity model to identify the group of SIGN UP: JustOneTrip.org/join Formatos alternos English-and Spanish-speaking households in both travel sheds Las personas con discapacidades que necesiten esta información en otros formatos pueden llamar al 206-477-6066 (voz) o WA: 711 that would receive the mailer� The model compared previous Just One Trip participant lists with multiple consumer data sets to create a lookalike audience of households most likely

MIENTRAS USTEDensolounviaje.org ESTABA nuevos medios de transporte, visite transporte, de medios nuevos

maneras de ganar premios por probar probar por premios ganar de maneras

to participate� PARADO y transporte EN de ELrecursos SEMÁFORO,sobre

usted! Para encontrar más información información más encontrar Para usted!

PAULA para TERMINÓespeciales recursos DE¡Tenemos LEER SU ¿HABLA ESPAÑOL? ¿HABLA

LIBRO FAVORITO

The mailer was sent to the 130,490 highest-propensity justonetrip.org/join A FREE REWARD FREE A

households in May 2018, two months after the program EARN & TRIP A TRY

Seattle, WA 98104-3856 WA Seattle,

201 South Jackson Street, KSC-TR-0411 Street, Jackson South 201

Permit No 804 No Permit

King County Metro, Market Development Market Metro, County King launched� Based on the language scoring by household, WA Seattle

PAID

US Postage US 123,275 mailers were sent in English and 7,215 were sent STD PRSRT in Spanish� In addition, 14,200 mailers were also printed to MEJORE SU DÍA EN Inscríbase en ensolounviaje.org distribute to partners and collect on-the-spot signups at events�

Just One Trip 2019 Final Report | Promotional Tactics & Results 14justonetrip.org and start a better commute, visit visit commute, better a start and

you can participate, earn rewards rewards earn participate, can you

To find more information about how how about information more find To

IN ENGLISH? IN

RESOURCES FOR LOOKING

ensolounviaje.org ensolounviaje.org

UN PREMIO GRATIS PREMIO UN

VIAJAR Y RECIBA RECIBA Y VIAJAR

NUEVA FORMA DE DE FORMA NUEVA

PRUEBE UNA UNA PRUEBE

Seattle, WA 98104-3856 WA Seattle,

Permit No 804 No Permit 201 South Jackson Street, KSC-TR-0411 Street, Jackson South 201

Seattle WA Seattle King County Metro, Market Development Market Metro, County King

PAID

US Postage US PRSRT STD PRSRT Participants could choose to use the detachable postage-paid business reply card or follow the URL on the front panel of the mailer to sign up for the program� While the online signup form did not ask participants where they had heard about the program, a spike in online signups occurred in the weeks immediately following the mailing� Mailing Data & Results

English Households Mailed to by ZIP Code

98052 (13,889) 98034 (9,820) 98033 (9,393) 98006 (7,689) 98074 (7,368) 98004 (7,326) 98029 (6,910) 98075 (6,206) 98056 (6,135) 98027 (5,927) 98116 (5,866) 98126 (4,841) 98008 (4,591) 98106 (4,518) 98005 (3,887) 98065 (3,863) 98136 (3,857) 98007 (3,856) 98146 (3,411) 98166 (2,205) 98168 (2,030) 98148 (1,116) 98024 (896) 98108 (439)

0K 1K 2K 3K 4K 5K 6K 7K 8K 9K 10K 11K 12K 13K 14K 15K

# of English Households, N=126,039

Spanish Households Mailed to by ZIP Code

98168 (965) 98056 (773) 98146 (673) 98106 (572) 98034 (554) 98052 (508) 98166 (325) 98007 (308) 98033 (275) 98148 (256) 98126 (239) 98008 (237) 98029 (215) 98108 (214) 98074 (193) 98004 (187) 98027 (185) 98006 (176) 98116 (169) 98005 (155) 98075 (140) 98136 (104) 98065 (89) 98024 (18)

0 100 200 300 400 500 600 700 800 900 1000

# of Spanish Households, N=7,530

Just One Trip 2019 Final Report | Promotional Tactics & Results 15 Radio Advertising Over the course of the program, KBCS 93�1 ran top-of-the-hour messaging about signing up for Just One Trip, along with a weekly series called “Unmute the Commute�” This series of human-interest radio spotlights focused on people who choose a sustainable commute� People were asked to tell their story when they signed up to be a Car Free Champion, and those with great stories were invited to talk on air about their experiences being car free in King County� Features included a family who chose a bicycle over a minivan for transporting kids; a woman who chose a walking commute in Issaquah; and a couple who met on a King County Metro bus� This campaign was designed to increase awareness of alternative modes through storytelling� KCBS also included Just One Trip messaging, advertising, and links to the program in their newsletter and on their website� Digital Advertising With Phase II’s focus on moving residents from awareness to action, digital advertising was identified as a key tactic based on its strong capability for direct conversion - when residents saw an ad, they could immediately click to sign up, rather than trying to remember to do so later� An integrated English and Spanish digital media campaign was developed, utilizing a mix of Facebook, display network, and local online placements to promote Just One Trip� Facebook ads were hyper-targeted to English and Spanish speakers in the program area and ran across desktop, tablet, and mobile devices from May 2018 to March 2019� In total, 12 different creatives were used for three different flights and generated more than 8�7 million impressions and 63,848 clicks� Toward the end of the program, the project team decided to expand the Facebook target area to include North and South Seattle and reach residents who may have not seen the ads previously� In addition, last-chance messaging was incorporated to create a sense of urgency and motivate residents to sign up� Both shifts proved to be successful and lead to a small spike in signups during the final months of the program� Overall, Facebook accounted for 98% of the total digital traffic for the program and proved to be the most cost- efficient effort, at an average $1�42 cost per click (CPC)� To supplement the robust Facebook effort, English ads were placed on the West Seattle Herald website, a popular neighborhood publication in the AWV travel shed, to boost general awareness among eligible participants� Display ads were also run across hundreds of Spanish language websites, segmented by geography, and achieved a click- through rate of 0�14%, which is above the industry average of �05- �1%� Together, these additional tactics brought in more than 1 million impressions, further raising the program’s reach in the travel shed�

Just One Trip 2019 Final Report | Promotional Tactics & Results 16 Note: At the start of the program, the team piloted a digital ad strategy with partner MaxPoint, serving banner ads to the identified high-propensity zip codes in each shed� After initial monitoring showed some traffic to the website, but little to no conversion through the sign-up form, the project team elected to stop the pilot after two weeks and reallocate the funds to Facebook and other program efforts that succeeded in driving traffic and conversions on the site� Results for the pilot efforts were minute, and thus not listed below�

Digital Advertising Tactic Impressions Clicks Comments Shares CTR CPC CPM Spend Results Flight 1: May '18 - 1,705,715 16,017 61 53 0�94% $1�23 $11�56 $19,710 Jul '18 Flight 2: Facebook - Sept ‘18 - 2,093,783 13,916 40 69 0�66% $1�42 $9�41 $19,697 English Oct ‘18 Flight 3: Dec '18 - 4,027,562 27,068 173 200 0�67% $1�35 $9�05 $36,442 Mar '19 Flight 1 : Facebook - May '18 - 966,784 6,847 15 47 0�71% $1�73 $12�24 $11,829 Spanish Jul '18 Facebook Total 8,793,844 63,848 289 369 0.73% $1.37 $9.97 $87,678 Spanish Dec '18 - Display 889,906 1,207 na na 0�14% $4�28 $5�80 $5,160 Jan '19 Network West Seattle Dec '18 - Herald - 168,209 26 na na 0�02% $57�69 $8�92 $1,500 Jan '19 English Grand Total 9,851,959 65,081 289 369 0.66% $1.45 $9.58 $94,338

Legend: Click-through Rate (CTR) Cost per click (CPC) Cost per thousand people (CPM) Organic Social The project team also promoted the Just One Trip program organically on the King County Metro Facebook, Instagram, and Twitter pages and in Spanish on the Condado de King Facebook page� The weekly posts encouraged program participation and travel behavior change and included photos from car-light participants, as well as announcements about upcoming events and reminders to sign up� Midway through the program the project team switched the strategy from weekly organic posts across all three platforms to bi-monthly posts on Facebook with $50 - $100 allocated for boosting� This led to a significant increase in impressions and engagement (up to 6x), which continued until the end of the program� During the last few months of the program, the project team incorporated last-chance messaging to increase engagement and motivate residents to sign up before the March 31, 2019 deadline� Overall, these strategies and posts on King County Metro’s Facebook, Instagram, and Twitter pages resulted in over 70 posts, which garnered 3,352 reactions and likes� Organic and paid posts on Facebook were the main traffic driver, with 2,605 post clicks and 93,093 users reached�

Just One Trip 2019 Final Report | Promotional Tactics & Results 17 Organic Media Two months after launch, The Stranger – a popular independent newspaper in Seattle – caught wind of the Just One Trip program and posted a promotional piece on their blog with a link back to the Just One Trip website� That same day, a thread was also posted on Reddit promoting the ORCA card incentive� Both postings led to a significant increase in website traffic, which was then followed by a corresponding increase in signups over the following weeks� Outdoor Advertising As a compliment to the program’s direct-conversion tactics, Just One Trip utilized outdoor advertising to raise awareness and keep the program top of mind for residents driving through the AWV and RMG travel sheds� Transit and billboard ads were scheduled to run simultaneously with, or just before the campaign’s direct conversion outreach tactics, and were strategically placed to maximize exposure and support conversion of priority audiences� Transit Advertising Three different creatives were developed for exterior transit ads� Knowing that the ads would be visible to commuters in both travel sheds, the creative highlighted people riding the bus and vanpooling, two common modes in the AWV and RMG sheds, respectively� Each ad included program messaging and a call-to-action directing viewers to “Start a Better Commute” and sign up for the program at JustOneTrip�org� Each ad was sized to four exterior sizing options, including King and three different Queen sizes� In addition, one ad showing an individual on the bus was sized for a high-impact, Ultra-Super King bus wrap� The King size ads ran on buses throughout the city for 28 weeks; Queen size for 40 weeks; and Ultra-Super King size for 48 weeks� Together, the transit ads garnered over 100 million impressions and effectively kept the campaign top of mind for commuters for the entirety of the program� Billboard Advertising To increase awareness and reach the priority audience at their pain point – while they’re sitting in traffic – the team selected a north-facing billboard on State Route 99 at Duwamish Avenue South� Not only would this location reach commuters as they headed out of the city after work, it would also reach drivers likely to be sitting in westbound traffic on the busy West Seattle Bridge�

The billboard ran for four weeks, from March 19 to April 15, 2018, with creative that featured Dan, a man enjoying cat videos on the bus, which was positioned as an alternative to sitting in traffic� The creative was selected both because it featured the bus, an alternate mode of transportation popular in the AWV travel shed, and for its eye- catching design� Overall, the placement received an estimated 840,000 impressions in four weeks�

Just One Trip 2019 Final Report | Promotional Tactics & Results 18 Partner Promotion Package The Just One Trip program was promoted by a robust set of partners from across the region� A comprehensive, turnkey promotional package was created to help these partners promote the program� The package included information on the program, sample social media posts and newsletter copy, along with program logos and visuals for use on the partners’ websites� This proved to be invaluable for partners and was key to extending the reach of the campaign regionally� The full package can be found in the Appendix of this report� Partners included: Choose Your Way Bellevue, Kirkland Green Trip, Go Redmond, Salmon Friendly Trips (Issaquah), Commute Seattle, Curb the Congestion, Seattle Department of Transportation, Sound Transit, South King County Transportation Options, 91�3 KCBS, Greater Redmond Transportation Management Association, City of Mercer Island and the Bellevue Downtown Association/TransManage�

Outreach Events The team identified face-to-face outreach as a priority tactic to help residents navigate their travel options and address travel barriers firsthand� The team set out to garner 2,000 program sign-ups through face-to-face conversations, conducting 25 event activations in King County over the summer (May-August 2018)� Event locations were strategically selected to reach a diverse range of audiences across both travel sheds with different interests and transportation barriers� Event locations spanned a wide variety of venues, from weekly local farmers markets and community festivals to high-impact regional events with thousands of attendees from across the region� Where possible, the team broke out of the traditional “two-staffers-at-a- table” event outreach structure, engaging event attendees in front of the booth and on the street with roving teams to maximize conversion� To support the program’s approach of transcreation wherever possible, bilingual English/Spanish-speaking staffers were present not only at events identified as likely to have Spanish speakers, but also at as many general-audience events as possible� In total, 75% of general program events included bilingual staffers� From May-August 2018, events staff were present at 25 outreach event days across King County, where they promoted Just One Trip, engaged with attendees face-to-face, and gathered a staggering 2,353 signups – 17.6% above-goal.

Note: During outreach, the team gathered 117 signups from participants who were already committed to a car-light lifestyle, those signups are not counted in the total noted above�

Just One Trip 2019 Final Report | Promotional Tactics & Results 19 PROGRAM TRANSCREATION Overview To successfully engage King County’s diverse community of Spanish speakers, the project team set out to transcreate the Just One Trip program� Transcreation would not only include adapting the language on the program website, materials, and advertising, but also tailoring the outreach to provide a culturally competent approach designed to educate and enroll residents from Spanish-speaking communities� Through a series of integrated tactics, the program achieved the following results: • 2,319,600 impressions in Spanish through digital and paid social advertising • 9,000 mailers sent in-language • 178 hours of face-to-face outreach • 321 signups using the Spanish sign-up form (online and paper)

Note on Program Results: Program materials were provided in both Spanish and English, and participants were able to register in the language of their choice�

Outreach Tactics The program outreach approach wove together multiple touchpoints for the Spanish-speaking community, with the Ambassador Program serving a pivotal role by authentically engaging multicultural populations in a trusted and continuous face-to-face conversation about transportation options� Transcreation of Program Elements: The program name, logo, tagline, and key messages were transcreated into Spanish� Linguistic and cultural considerations were incorporated into the program messaging from the start, and program messaging in Spanish was designed to overcome language barriers� A dedicated Spanish-language landing page, www�ensolounviaje�org, was also designed to make it easy to sign up online in-language� Direct Mail: Three months after the program launched, transcreated mailers were sent to 9,000 households in the program area that were scored as Spanish-speaking by Ethnic Technologies� When residents signed up using a Spanish-language form, they received a welcome letter in-language that accompanied their chosen incentive and any other requested transportation materials (these materials included information on different modes and were also provided in Spanish where available)� Display Advertising: The team partnered with Northwest Media Partners to run display ads across hundreds of Spanish-language websites, segmented by geography, from December 2, 2018 – January 20, 2019� These ads achieved 889,906 impressions and 1,207 clicks, for a click through rate (CTR) of 0�14% The industry standard CTR for banner ads is �05-�1%, so the NW Media Partners performance was above average�

Tactic Language Impressions Clicks CTR CPC CPM Spend

NW Media Partners Spanish 889,906 1,207 0�14% $4�275 $6 $5,160

Note: At the start of the program, the team piloted a digital ad strategy with partner MaxPoint, serving banner ads to the highest-propensity zip codes in each shed� After initial monitoring showed unsatisfactory results and little to no conversion, the project team elected to stop the pilot after two weeks, and reallocate the funds to Facebook and other program efforts that succeeded in driving traffic and conversions to the site� Results for these efforts were minute, and thus, not listed above�

Just One Trip 2019 Final Report | Program Transcreation 20 Paid Social: Hyper-targeted to Spanish-speakers in the program area, a series of in-language Facebook ads ran across desktop, tablet, and mobile devices from May 7 to July 15, 2018� A group of six different creatives achieved more than 1�4M impressions and 6,847 clicks, for a click-through rate of 0�48%� The average CTR for Facebook ads across various industries is �9% (with a range of �47%-1�6%)� The CTR for the JOT Spanish ads is lower than the �9% average, but within the range of normal for Facebook, and comparable to other recent Metro Facebook campaigns in Spanish, which have ranged from �4%-�75%�

Tactic Impressions Clicks Comments Shares CTR CPC CPM Spend

Facebook 1,429,694 6,847 15 47 0�48% $1�19 $6 $8,130

Organic Social: Toward the end of the program, King County debuted its Condado de King Facebook page, a new channel designed for King County to communicate with Spanish speakers about a variety of County initiatives and issues, from public health and recycling to transportation� For Just One Trip, in-language posts were developed for the new Spanish Facebook page and posted over the course of four months, leading to 225 post clicks, and 32,417 users reached� Events: Outside of the Ambassador Program activations (results detailed below), the project team staffed a series of outreach events, from farmers markets to regional community events� Bilingual staff were present at 75% of these events, which expanded the opportunity to address barriers for Spanish-speaking audiences� Details on those events can be found in Outreach Events section of this report�

Ambassador Program and Partnerships The Metro Ambassador Program was a transcreated program approach designed to:

• Build trust in the Spanish-speaking community • Increase access to the Just One Trip program and Metro’s services among individuals with language barriers • Help individuals navigate barriers associated with utilizing transportation resources

Spanish speakers in King County are a linguistically and socioeconomically diverse group� A “one size fits all” approach would not work� And, while translating program materials into Spanish would help overcome a language barrier, it would not necessarily address other potential barriers among parts of the population, such as trust in government programs and navigating the ins and outs of the transportation system� With these goals in mind, the Metro Ambassador Program sent bilingual, bicultural outreach staff out to meet the community where they are and help them sign up for Just One Trip� Through this face-to-face engagement, Ambassadors could build trust, answer questions about transportation options, and help community members who may feel hesitant to try new modes of transportation feel confident and informed� The Ambassador Program was the cornerstone of Just One Trip’s transcreation strategy and gathered the majority of in-language signups� Results from the Ambassador Program:

Just One Trip 2019 Final Report | Program Transcreation 21 Program Transcreation Results

• 537 signups gathered through the Ambassador Program • 321 signups using the Spanish signup form (online and paper) • 178 hours of face-to-face outreach • 37 Ambassador Program activations • 21 different event locations

Note: Participants were able to register in the language of their choice� The total number of signups gathered through the Ambassador Program represents registrations in both English and Spanish�

Partner Overview The team partnered with Renton Area Youth and Family Services, the Eastside Cultural Navigator Program at Bellevue Mini City Hall and ECOSS to reach communities who may feel more at ease signing up for the program in person rather than through a mailer or online� In partnership with these organizations, C+C developed an outreach plan to effectively engage the community� With hours of outreach at libraries, grocery stores, and community spaces, as well as a series of giveaways and educational materials given away at each booth, the project team was able to successfully gather 537 signups� Renton Adult and Youth Services (RAYS) RAYS is a behavioral healthcare and prevention services provider to children, youth and families in the Renton area� In April 2018, RAYS opened the doors to the Cynthia A� Green Clinic in Skyway, and the organization saw Just One Trip as a great opportunity to provide additional resources at the clinic� C+C developed a strategy with RAYS including participating in the new clinic’s grand opening, hosting office hours at the clinic and participating at tabling events alongside RAYS staff� RAYS trained front office staff at the clinic with information about Just One Trip, and front office staff informed clinic visitors when Ambassadors were on- site to help them sign up for the program� To be respectful of patients’ privacy, Ambassadors were located in a dedicated office, rather than in the waiting area, so patients could choose whether to visit the Ambassadors� At the Renton Farmers Market and Skyway Parade, Ambassadors shared a table with RAYS staff who were on-site to provide information about different RAYS programs� These combined booths proved to be great collaborations, as RAYS staff were able to encourage community members to speak to the Ambassadors and vice versa� Overall, the team completed eight events, leading to 69 signups in English and Spanish� After the Ambassador Program wrapped up, the team had the opportunity to debrief with RAYS’ Director of Strategic Relationships, Kristen Raftis, and clinic manager, Mekina Gault� Kristen and Mekina shared that they appreciated the team’s thoughtfulness and flexibility when it came to respecting patient privacy, the solution-driven approach to ensuring program success, and the support provided by the Ambassadors� They felt that the Ambassador Program helped open the door to partnerships with Metro and served as a bridge to the community� They also shared that Skyway is a difficult area to get around on transit; Metro representative Debbie Jaksich shared information about Metro’s on-demand shuttle services to help community members get to and from bus stops� Debbie also mentioned the opportunity for a future partnership around the topic of non-banked riders�

Just One Trip 2019 Final Report | Program Transcreation 22 Bellevue Mini City Hall The Eastside Cultural Navigator Program (ECNP) supports newcomers from other countries who speak little or no English by providing education and access to a wide variety of services in multiple languages� The services include navigating the transportation system, enrolling in school, setting up a checking account and more� The project team reached out to ECNP to explore opportunities to provide information about Just One Trip through the Metro Ambassadors� ECNP suggested conducting outreach at Bellevue Mini City Hall, where ECNP hosts office hours� C+C coordinated weekly tabling opportunities outside Bellevue Mini City Hall at the Crossroads mall� The event table was very visible to people walking into the mall� Community members approached the event table, curious about the program and giveaways� Then, Ambassadors described the program rewards to community members and engaged them in conversations about their transportation habits, filling out the form for them as they went along� This approach helped the community feel that signing up for Just One Trip was easy and convenient� Ambassadors initially observed that community members were hesitant to share contact information, especially the senior community� After seeing Ambassadors consistently tabling at Mini City Hall, community members felt more at ease engaging in conversations� The community expressed their gratitude for King County Metro and its initiatives to help people get around and connect communities, and appreciated having the opportunity to speak with knowledgeable Ambassadors� Overall, the team executed 10 events from 5/17 – 7/19 and successfully gathered 101 signups in English and Spanish� ECOSS ECOSS is an organization that fosters environmentally sustainable and equitable communities through multilingual environmental education, resources and technical assistance in storm water, solid waste, transportation and more� C+C trained ECOSS staff to help the community sign up for Just One Trip and share transportation resources with the community� Over the course of the summer, ECOSS shared Just One Trip information with the community at 13 outreach events� The organization exceeded the goal of signing up 160 community members and gathered 203 signups in English and Spanish� Through these events, ECOSS observed which types of spaces were more conducive to signups� At spaces like the South Park Food Bank, community members were apprehensive to share contact information� This could be due to the community’s sense of vulnerability when requesting a social service� On the other hand, visits to digital literacy and driving classes at the South Park Information and Resource Center (SPIARC) were a great success� At these classes, SPIARC provided ECOSS with the space to tell the class about Just One Trip, and once the class took a break or ended, students approached ECOSS eager to learn more� Community members felt more confident to sign up in these spaces since SPIARC, an organization they trust, gave the program their endorsement by providing space to speak about Just One Trip during the class�

Just One Trip 2019 Final Report | Program Transcreation 23 After the Ambassador Program wrapped up, the team had the opportunity to debrief with ECOSS’ outreach staff Jose Chi and Rubén Chi Bertoni� Both Jose and Rubén felt that the community had a positive reaction to Just One Trip, and overall found that the program was a helpful resource� For future Metro programs, they see opportunities to incorporate information about additional topics, such as ORCA LIFT and ORCA cards for seniors and for youth� Jose shared that ECOSS has been working on the topic of electric vehicles, and has found that the Latino community still holds vehicles like trucks as status symbols� This perception creates barriers to adoption for electric vehicles, and may also be a barrier to adoption of other modes of transportation� Jose and Rubén see opportunity to work on communication campaigns that change this perception and open doors to more sustainable modes of transportation in the community� Additional Outreach Events The team identified a number of outreach opportunities outside of the established partnerships with the community organizations listed above:

• Skyway Library: The Skyway Library is located minutes away from the Cynthia A� Green Clinic and presented an opportunity to engage additional community members in the Skyway area� Ambassadors visited the library twice – once during a “play and learn” session and once during regular library hours� The community was eager to engage with Ambassadors during the “play and learn” session� Ambassadors were able to sign up 15 participants from different communities using the English form� • Red Apple Market: Ambassadors visited the Red Apple Market in Beacon Hill twice, reaching a diverse audience, and signing up 46 participants with both English and Spanish signup forms� Most shoppers shared that they already rode the bus regularly and already had ORCA cards, so Ambassadors were able to offer reloads to their ORCA cards, or share information about other modes of transportation� • La Canasta: Ambassadors visited La Canasta grocery store in Burien twice� At the beginning of each outreach day, Ambassadors engaged store staff to tell them about the program, and store staff encouraged shoppers to visit Ambassadors� The store staff’s support resulted in 72 shoppers signing up for the program at two events, highlighting the importance of hearing from trusted sources to motivate the community to sign up for a program�

Just One Trip 2019 Final Report | Program Transcreation 24 FOLLOW-UP SURVEY The project team distributed a follow-up survey to Just One Trip participants by email� A total of 4,355 participants (20�5%) completed the survey in English and Spanish� Upon registering, participants were asked to report their travel habits� Participants cited the number of trips they took each week using various transportation modes (drive- alone, walk, bike, transit, carpool/vanpool, ferry, telework, and other)� Participants were then asked those same questions in the follow-up survey� The follow-up survey also asked respondents to indicate which mode they had tried instead of driving alone� Transit, which encompassed bus, light rail, street car, train, and water taxi, was cited by 62% of respondents who completed the form in English, followed by biking, carpooling, and walking, at 11�4%, 9�8%, and 9�8%, respectively� Similarly, transit was the most common mode cited by respondents who completed the form in Spanish at 71�4%� Biking, carpooling, and telework followed, at 14�2%, 9�5% and 4�7%, respectively�

Just One Trip 2019 Final Report | Follow-Up Survey 25 APPENDIX

Just One Trip 2019 Final Report | Appendix 26 Website

Home Page

AWV Landing Page

Just One Trip 2019 Final Report | Appendix 27 RMG Landing Page

About Page

Just One Trip 2019 Final Report | Appendix 28 Programs Page

Resources Page

Just One Trip 2019 Final Report | Appendix 29 Direct Mailers RMG Direct Mailer - English

TRY A TRIP, EARN A $25 REWARD FROM METRO! Traffic is tough. Parking is a hassle. Gas isn’t getting any cheaper…let’s face it, driving alone isn’t what it’s cracked up to be. Fortunately, there are plenty of other ways to commute and King County Metro is here to help you try ‘em out! Try Just One Trip on the bus, or on a train or water taxi…maybe even hop on your bike or get there on foot. You choose a new way to get there, we’ll send you a $25 ORCA card (or one of our other rewards) to get started.

REFER A FRIEND AND EARN ALL TRIPS, ALL ANOTHER $25 REWARD DAYS, ALL WAYS Invite a friend to try Just One Trip and complete the referral form at Everyone wins when we switch from driving justonetrip.org/referrals. alone to riding the bus, joining a vanpool SIGN UP ONLINE or carpool, biking, walking or teleworking. justonetrip.org/join Fewer cars on the road helps shrink our TRY A CARPOOL OR VANPOOL carbon footprint. And when you get where Or, use the sign-up form below to commit to you’re going without sitting in traffic, life is a little better. Visit RideshareOnline.com to connect with switching just one drive-alone trip to walking, thousands of people ready to share the ride. King County Metro Transit is here to help you find your way. biking, riding public transit, carpooling or Just one trip is all it takes to see how using public transit can vanpooling (within two weeks of receiving get you to work, school or play. your $25 reward) and promise to complete a NEED HELP PLANNING short follow-up survey telling us how it went. And for a limited time we’re making it easy for you to try YOUR TRIP? Metro. Go to JustOneTrip.org and see what you discover. Don’t worry, we’re kind of experts on this DON’T DRIVE VERY OFTEN? WE whole transit thing. Give us a little info Please join me in fighting gridlock, preserving our environment HAVE SPECIAL REWARDS FOR YOU! at justonetrip.org/commute-plan or call and protecting our quality of life by taking Just One Trip. Just let us know in the sign-up form that you King County Metro! at 206-477-2005 don’t have any additional trips to switch and and we’ll build you a custom trip plan! we’ll send you info on how to participate or King County Executive Dow Constantine refer a friend.

Accessible formats People with disabilities who need this information in accessible formats may call 206-477-6066 (voice) or WA Relay:711.

ALL SIGNED UP? HERE’S WHAT COMES NEXT!

EARN YOUR REWARD Once you’ve signed up, Metro will send you a $25 reward to get started AND a Guaranteed Ride Home* ($100 value) in case the unexpected Free! WHILE YOU SAT IN TRAFFIC, happens – like you get stuck working late or your carpool plans fall through. LAURA WATCHED HER CHOOSE YOUR NEW WAY TO GET AROUND TRY RIDING TRANSIT! TELL US HOW IT’S GOING A We’ll send you a free ORCA card preloaded with $25. FAVORITE SHOW About a month after you’ve received (using an ORCA card when boarding the bus, train or light rail pays your fare with a tap of the card) your reward and tried a new way of B Have an ORCA card but want to ride more often? We’ll add $25 to getting around, we'll send you a follow- your existing card. up survey. Tell us how your new travel TRY BIKING OR WALKING!We’ll send you a $25 reward for active gear. routine is going to be entered into our monthly drawing for a chance to win TRY CARPOOLING! We’ll send you a $25 reward for car accessories. a $25 REI card – 25 winners will be chosen each month. Plus, you’ll be TRY VANPOOLING! We’ll send you a Ticket to Ride good for three entered to win our grand prize – $250 FREE round trips in a vanpool. Plus, if you join a vanpool you can also in groceries! receive $25 toward paying your first month of vanpool fare. TRY A BETTER COMMUTE WITH JUST TRIP HAVE QUESTIONS? CONTACT US! JUST SIGN UP: JustOneTrip.org/join [email protected] | 206-477-2005 | justonetrip.org/join TRIP

Just One Trip? You got this! Sign up at justonetrip.org/join OR use the form below.

TEAR HERE AND MAIL 1 Make a commitment to reduce your drive-alone trips and receive a Guaranteed Ride Home code. As an added bonus, you’ll also receive a $25 reward to apply toward your new trip! I commit to switching one drive-alone trip and completing I don’t have any trips to switch! Fill out section 5 and we’ll be in a short follow-up survey telling Metro how it went. touch with more details about how you can participate. 2 Let’s get started! Tell us how you are going to change your drive-alone trip: [Choose ONE option. More info on the rewards above.] I’ll try riding transit! I’ll try biking or walking!

I’ll try transit, add $25 to my existing ORCA card. I’ll try carpooling!

Enter 8-digit ORCA card serial number here: ensolounviaje.org

I’ll try vanpooling! nuevos medios de transporte, visite transporte, de medios nuevos

3 Tell us how you get to work! probar por premios ganar de maneras A) In a recent typical week, how many days did you work? y transporte de recursos sobre

B) How many trips did you take to get to work in each of the transportation options below? If you used more than one type of transportation, información más encontrar Para usted!

count the type used for the longest distance. Your number of trips should be equal to and not exceed the number of days worked. para especiales recursos ¡Tenemos Drive- Alone Transit (bus, light rail, streetcar, train, water taxi) Bike Telework ESPAÑOL? ¿HABLA Walk Carpool/Vanpool Ferry Do Not Work/Other

C) During a one-way trip, how many miles did you travel from home to your usual work location?

# of miles (Note: if you telework every day or do not work, please fill in "0") justonetrip.org/join A FREE REWARD FREE A 4 Tell us how you get around for non-work trips! EARN & TRIP A TRY In a recent typical week, how many non-work trips did you take using each of the transportation options below?

Count one trip for each time you left your home to go somewhere other than work, even if you went multiple places.

Drive-Alone Transit (bus, light rail, streetcar, train, water taxi) Bike Other/mode not listed 98104-3856 WA Seattle,

201 South Jackson Street, KSC-TR-0411 Street, Jackson South 201

Walk Carpool/Vanpool Ferry 804 No Permit King County Metro, Market Development Market Metro, County King

5 Where should we send your reward and additional information about the program? WA Seattle

First Name Last Name Email Phone PAID

Mailing Address City State WA Zip Postage US *You are receiving this reward at no charge to you and as part of a promotion. Only one reward per person and two rewards per household are allowed. Rewards are available while supplies last. To be eligible to STD PRSRT participate, you must work or live in King County, WA and be at least 18 years or older. Reward offer lasts until March 31, 2019. King County Metro’s Just One Trip program is funded by grant and traffic mitigation funds. The Guaranteed Ride Home ($100 value) offer can only be used on basic services and not premium vehicles or ride types through May 2019.

Just One Trip 2019 Final Report | Appendix 30 AWV Direct Mailer - English

REFER A FRIEND AND EARN ALL TRIPS, ALL ANOTHER $25 REWARD Invite a friend to try Just One Trip DAYS, ALL WAYS and complete the referral form at Everyone wins when we switch from driving justonetrip.org/referrals. alone to riding the bus, joining a vanpool SIGN UP ONLINE or carpool, biking, walking or teleworking. justonetrip.org/signup NEED HELP PLANNING Fewer cars on the road helps shrink our carbon footprint. And when you get where Or, use the sign-up form below to commit to YOUR TRIP? you’re going without sitting in traffic, life is a little better. Don’t worry, we’re kind of experts on this switching just one drive-alone trip to walking, whole transit thing. Give us a little info King County Metro Transit is here to help you find your way. biking, riding public transit, carpooling or at or call Just one trip is all it takes to see how using public transit can vanpooling (within two weeks of receiving justonetrip.org/commute-plan King County Metro at get you to work, school or play. your $25 reward) and promise to complete a 206-477-2005 and we’ll build you a custom trip plan! short follow-up survey telling us how it went. And for a limited time we’re making it easy for you to try Metro. Go to JustOneTrip.org and see what you discover.

DON’T DRIVE VERY OFTEN? WE HEADED DOWNTOWN? Please join me in fighting gridlock, preserving our environment HAVE SPECIAL REWARDS FOR YOU! We have the routes to get you there – like and protecting our quality of life by taking Just One Trip. Just let us know in the sign-up form that you the 21, 56, 120 and 121.! Learn more about don’t have any additional trips to switch and your transit options at we’ll send you info on how to participate or justonetrip.org/commute. King County Executive Dow Constantine refer a friend.

Accessible formats People with disabilities who need this information in accessible formats may call 206-477-6066 (voice) or WA Relay:711.

ALL SIGNED UP? HERE’S WHAT COMES NEXT!

EARN YOUR REWARD Once you’ve signed up, Metro will send you a $25 reward to get started WHILE YOU TRIED AND a Guaranteed Ride Home* ($100 value) in case the unexpected Free! happens – like you get stuck working late or your carpool plans fall through. TO DRIVE DOWNTOWN, CHOOSE YOUR NEW WAY TO GET AROUND CARMEN PLANNED HER TRY RIDING TRANSIT! TELL US HOW IT’S GOING A We’ll send you a free ORCA card preloaded with $25. About a month after you’ve received VACATION (using an ORCA card when boarding the bus, train or light rail pays your fare with a tap of the card) your reward and tried a new way of B Have an ORCA card but want to ride more often? We’ll add $25 to getting around, we'll send you a follow- your existing card. up survey. Tell us how your new travel TRY BIKING OR WALKING!We’ll send you a $25 reward for active gear. routine is going to be entered into our monthly drawing for a chance to win TRY CARPOOLING! We’ll send you a $25 reward for car accessories. a $25 REI card – 25 winners will be TRY VANPOOLING! We’ll send you a Ticket to Ride good for three chosen each month. Plus, you’ll be FREE round trips in a vanpool. Plus, if you join a vanpool you can also entered to win our grand prize – $250 receive $25 toward paying your first month of vanpool fare. in groceries! TRY A BETTER COMMUTE WITH JUST TRIP HAVE QUESTIONS? CONTACT US! JUST SIGN UP: JustOneTrip.org/signup [email protected] | 206-477-2005 | justonetrip.org/signup TRIP

Just One Trip? You got this! Sign up at justonetrip.org/signup OR use the form below.

Enter 8-digit ORCA card serial number here: ensolounviaje.org

I’ll try vanpooling! visite transporte, de medios nuevos

3 Tell us how you get to work! probar por premios ganar de maneras

A) In a recent typical week, how many days did you work? y transporte de recursos sobre

usted! Para encontrar más información información más encontrar Para usted!

B) How many trips did you take to get to work in each of the transportation options below? If you used more than one type of transportation, para especiales recursos ¡Tenemos count the type used for the longest distance. Your number of trips should be equal to and not exceed the number of days worked. ESPAÑOL? ¿HABLA Drive- Alone Transit (bus, light rail, streetcar, train, water taxi) Bike Telework Walk Carpool/Vanpool Ferry Do Not Work/Other

C) During a one-way trip, how many miles did you travel from home to your usual work location?

(Note: if you telework every day or do not work, please fill in "0") justonetrip.org/signup Fr # of miles REWARD FREE A

ee! 4 Tell us how you get around for non-work trips! EARN & TRIP A TRY In a recent typical week, how many non-work trips did you take using each of the transportation options below?

Count one trip for each time you left your home to go somewhere other than work, even if you went multiple places.

Drive-Alone Transit (bus, light rail, streetcar, train, water taxi) Bike Other/mode not listed 98104-3856 WA Seattle,

201 South Jackson Street, KSC-TR-0411 Street, Jackson South 201

Walk Carpool/Vanpool Ferry 804 No Permit King County Metro, Market Development Market Metro, County King

5 WA Seattle Where should we send your reward and additional information about the program? PAID First Name Last Name Email Phone

Just One Trip 2019 Final Report | Appendix 31 Direct Mailer - Spanish

PRUEBE UNA NUEVA FORMA DE VIAJAR, Y RECIBA UN PREMIO DE $25 DE PARTE DE METRO. El tráfico es un inconveniente diario. Encontrar donde estacionarse es difícil. La gasolina no se está poniendo más barata…Enfrentémoslo, manejar a solas nos puede causar estrés. Afortunadamente, hay muchas otras formas de viajar, ¡y King County Metro está aquí para ayudarle a probarlas! Pruebe un solo viaje en autobús, en tren o en taxi acuático… quizás hasta ande en su bicicleta o a pie. Elija una nueva forma de llegar a su destino, y nosotros le enviaremos una tarjeta ORCA de $25 (o uno de nuestros otros premios) para ayudarle a empezar.

TODOS LOS VIAJES, ¿NECESITA AYUDA PARA PLANEAR SU VIAJE? TODOS LOS DÍAS, TODAS No se preocupe, nosotros somos expertos en LAS OPCIONES transporte público. Denos un poco de información Todos ganamos cuando cambiamos un viaje, sobre sus viajes en la página web ensolounviaje. y en vez de manejar a solas viajamos en com/plan-de-viaje o llame a King County Metro autobús, en bicicleta, a pie, en vehículo ¡MEJORAR SU FORMA al 206-477-2005, ¡y crearemos un plan de viaje compartido o van comunitaria del programa personalizado para ayudarle a mejorar su rutina diaria! de King County Metro o trabajamos en casa. Cuando hay DE VIAJAR ES FÁCIL! menos automóviles en la carretera, ayudamos a reducir nuestra 1. Conteste las siguientes preguntas y REFIERA A UN AMIGO Y huella de carbono. Además, cuando llega a dónde necesita ponga el formulario en su buzón de correo, GANE OTRO PREMIO DE $25. ir sin las demoras del tráfico, la vida es un poco mejor. King County Metro Transit está aquí para ayudarle a encontrar su o inscríbase en línea en: Invite a un amigo a probar solo un viaje y complete ensolounviaje.org. camino. Basta con cambiar solo un viaje para ver cómo usar el formulario de referencia en nuestro sitio web el transporte público puede llevarlo al trabajo, la escuela o de 2. Reciba su premio de $25 y pruebe una ensolounviaje.org/invite-un-amigo. paseo. Y por un tiempo limitado, probar los servicios de Metro nueva forma de viajar. es aún más fácil. Visite ensolounviaje.org y vea lo que puede ¿NO MANEJA A MENUDO? ¡TENEMOS descubrir. Por favor, únase a la lucha contra la congestión de 3. ¡Díganos como le fue en nuestra breve PREMIOS ESPECIALES PARA USTED! tráfico y juntos podemos preservar nuestro medio ambiente y proteger nuestra calidad de vida al cambiar solo un viaje. encuesta de seguimiento para participar en Solo indique en el formulario! que no tiene viajes que un sorteo para ganar una tarjeta de regalo cambiar y le enviaremos información sobre cómo puede participar o referir a un amigo. de supermercado de $250! Ejecutivo de King County Dow Constantine

Formatos alternos Las personas con discapacidades que necesiten esta información en otros formatos pueden llamar al 206-477-6066 (voz) o WA: 711

¡ES HORA DE PROBAR UNA NUEVA FORMA DE VIAJAR!

ELIJA SU NUEVA FORMA DE VIAJAR PRUEBE EL TRANSPORTE PÚBLICO MIENTRAS USTED ESTABA A Le enviaremos una tarjeta ORCA gratuita precargada con $25. (con una tarjeta ORCA, puede pagar su tarifa con un solo toque de la tarjeta PARADO EN EL SEMÁFORO, al abordar el autobús, tren o tren ligero) PAULA TERMINÓ DE LEER SU B Tiene una tarjeta ORCA, ¿pero quiere viajar en transporte público más seguido? Agregaremos $25 a su tarjeta existente. LIBRO FAVORITO PRUEBE ANDAR EN BICICLETA O CAMINAR Le enviaremos un premio de $25 para comprar accesorios deportivos. GANE UN PREMIO DE $25 Después de inscribirse, Metro le enviará PRUEBE VIAJAR JUNTO A SUS FAMILIARES, AMIGOS un premio de $25 para ayudarle a O VECINOS EN UN VEHÍCULO COMPARTIDO empezar y un viaje garantizado a casa Le enviaremos un premio de $25 para comprar artículos para automóviles. (valor de $100) en caso de que ocurra algo PRUEBE EL PROGRAMA DE VAN COMUNITARIA inesperado, como quedarse en el trabajo Le enviaremos cupones para obtener 3 viajes de ida y vuelta GRATIS en hasta tarde o un cambio en los planes de el programa de van comunitaria. Además, recibirá $25 para pagar la tarifa su compañero de vehículo compartido. del primer mes. MEJORE SU DÍA EN Inscríbase en ensolounviaje.org

¿TIENE ALGUNA PREGUNTA? ¡CONTÁCTENOS! [email protected] | 206-477-2005 | ensolounviaje.org

¿En solo un viaje? ¡Claro que sí! Inscríbase en ensolounviaje.org o rellene este formulario.

SEPARE ESTA SECCIÓN 1 Tome el compromiso de manejar menos a solas y reciba un código para un taxi garantizado a casa. Y ENVÍELA POR CORREO

Como regalo adicional, también recibirá un premio de $25 que podrá usar para su siguiente viaje.

¡Me comprometo a cambiar un viaje! En vez de manejar a solas, probaré un ¡No tengo viajes para cambiar! Rellene la sección justonetrip.org

nuevo medio de transporte y completaré una breve encuesta de seguimiento 5 y estaremos en contacto con información sobre visit commute, better a start and

diciéndole a Metro cómo me fue. cómo puede participar. rewards earn participate, can you

To find more information about how how about information more find To

2 ¡Empecemos! Díganos cómo va a cambiar su viaje: [Elija UNA opción. Encuentre más información sobre los premios en la sección anterior.] ENGLISH? IN

¡Tomaré transporte público! ¡Andaré en bicicleta o caminaré! RESOURCES FOR LOOKING ¡Seguiré tomando transporte público con mi tarjeta ORCA existente! Este es el ¡Viajaré junto a mis familiares, amigos y número de serie de 8 dígitos de mi tarjeta: vecinos en un vehículo compartido! 3 ¡Cuéntenos cómo viaja al trabajo! ¡Probaré el programa de van comunitaria A) En una semana típica reciente, ¿cuántos días trabajó? de King County! B) ¿Cuántas veces usó cada uno de los siguientes medios de transporte para viajar al trabajo? Si usó más de un medio de transporte, cuente el medio que utilizó durante la distancia más larga. Su número de viajes debe ser igual al número de días que trabajó, y no debe excederlo. Manejé a solas Transporte público (autobús, tren ligero, tranvía, tren, taxi acuático) Anduve en bicicleta Trabajé en casa

Caminé Tomé el ferry/transbordador No trabajé/Otro ensolounviaje.org Viajé en un vehículo compartido/van comunitaria GRATIS PREMIO UN

C) En el viaje de ida al trabajo, ¿cuántas millas viaja de su casa a su lugar habitual de trabajo? RECIBA Y VIAJAR

# de millas (si trabaja en casa a diario o no trabaja, escriba "0") DE FORMA NUEVA 4 ¡Cuéntenos cómo se traslada para sus viajes que no son relacionados al trabajo! UNA PRUEBE En una semana típica reciente, ¿cuántas veces usó cada uno de los siguientes medios de transporte para sus viajes que no son relacionados

al trabajo? Cuente un viaje por cada vez que salió de su casa para ir a cualquier lugar aparte del trabajo, incluso si fue a varios lugares.

Manejé a solas Transporte público (autobús, tren ligero, tranvía, tren, taxi acuático) Anduve en bicicleta Otro 98104-3856 WA Seattle,

Permit No 804 No Permit

Caminé Viajé en un vehículo compartido/van comunitaria Tomé el ferry/transbordador KSC-TR-0411 Street, Jackson South 201 Seattle WA Seattle

5 ¿A dónde deberíamos enviar su premio e información adicional sobre el programa? Development Market Metro, County King

Nombre Apellido Correo electrónico Teléfono PAID

WA Código postal Postage US Dirección Ciudad Estado STD PRSRT *Usted está recibiendo este premio sin costo alguno y como parte de una promoción. La oferta es válida por solo un premio por persona, con un máximo de dos premios por hogar. Los premios están disponibles hasta agotar existencias. Para ser elegible para participar, debe trabajar o vivir en King County, WA y debe tener 18 años de edad o más. La oferta es válida hasta el 31 de marzo de 2019. El programa En solo un viaje de King County Metro está financiado por fondos de subvenciones y mitigación de tráfico. La oferta de un viaje a casa garantizado (valor de $100) solo se puede utilizar en servicios básicos y no en vehículos o servicios de lujo hasta mayo de 2019.

Just One Trip 2019 Final Report | Appendix 32 Fulfillment Letters AWV English Front AWV English Back

JUST TRIP JUST TRIP

WELCOME TO JUST ONE TRIP Need to Reload Your ORCA Card? Load up at one of the locations below: King County Metro thanks you for committing to try a new way of getting around! We hope riding public transit becomes part WEST SEATTLE QFC: 2500 SW Barton St | Mon–Sun: 10am to 7pm of your daily travel habit. QFC: 4550 42nd Ave SW | Mon–Sun: 10am to 7pm Safeway: 2622 California Ave SW | Mon–Sun: 9am to 9pm Get Started Using Your Reward Safeway: 4754 42nd Ave SW | Mon–Sun: 9am to 9pm Enclosed is your $25 reward and information to help you try new ways to get around town. Just try your new travel choice within the next two weeks, and then tell us how it’s going in BURIEN the follow-up survey we’ll be sending you within the next month. Safeway: 138 SW 148th St | Mon–Sun: 9am to 9pm When you complete the survey, you’ll receive a thank you gift and be entered in our monthly drawing for a chance to win a $25 REI gift card —25 winners will be chosen each month. Need Help Planning Your Trip? Plus, you’ll be entered into our grand prize drawing this April for $250 in groceries! Don’t worry, we’re kind of experts at this whole transit thing. Just fill out our commute inquiry form at justonetrip.org/commute-plan or call King County Metro at 206-477-2005 and we’ll build you Commuting to Downtown Seattle? a custom trip plan! Visit our resource page online at justonetrip.org/commute to find trip planning tools, route information We’ve got you covered. Try one of the bus routes below! and transportation programs in your area.

Route 56 or 57 Guaranteed Ride Home Alki Admiral District Downtown Seattle Feeling a little uneasy about leaving your car at home? We can help. As part of your Just One Trip reward, we are providing you with one Guaranteed Ride Home just in case the unexpected happens – like you get Route 21 Westwood Downtown Seattle stuck working late or your carpool plans fall through. Village Take a look at the enclosed Guaranteed Ride Home information card for details and use the redemption code JOT2018 when you book your ride! RapidRide C Line Westwood Fauntleroy Ferry Alaska Junction Downtown Seattle Village Refer a Friend and Get Rewarded Invite a friend to try Just One Trip and complete the referral Route 120 Burien TC Westwood Village Downtown Seattle form on our website at justonetrip.org/referrals. Once your friend has joined the program and submitted their follow-up survey, we’ll send you a $25 REI gift card to thank you for Route 125 Westwood South Seattle Downtown Seattle spreading the word! Village College

You are receiving this reward at no charge to you and as part of a promotion. Only one reward per person and two rewards per household are allowed. Rewards Route are available while supplies last. To be eligible to participate, you must work or live in King County, WA and be at least 18 years or older. Reward offer lasts until Highline Burien TC Downtown Seattle March 31, 2019. King County Metro’s Just One Trip program is funded by grant and traffic mitigation funds. The Guaranteed Ride Home ($100 value) offer 121/122/123 can only be used on basic services and not premium vehicles or ride types through May 2019. College

Great job and thank you for trying Just One Trip! Flip over for tips to plan your commute! Just One Trip is brought to you by King County Metro. Just One Trip is brought to you by King County Metro.

AWV Spanish Front AWV Spanish Back

En solo un viaje es un programa BIENVENIDO A SU de King County Metro. NUEVA FORMA DE VIAJAR Recargue su tarjeta ORCA en una de las siguientes ubicaciones: ¡King County Metro le agradece por comprometerse a probar una WEST SEATTLE nueva forma de viajar por la ciudad! Esperamos que, tras probar un QFC: 2500 SW Barton St | Lunes-domingo: 10am to 7pm nuevo medio de transporte, este se convierta en parte de su rutina diaria. QFC: 4550 42nd Ave SW | Lunes-domingo: 10am to 7pm Safeway: 2622 California Ave SW | Lunes-domingo: 9am to 9pm ¡Comience a usar su premio! Safeway: 4754 42nd Ave SW | Lunes-domingo: 9am to 9pm Aquí está su premio de $25 e información para ayudarle a probar nuevas formas de viajar por la ciudad. Simplemente pruebe su nuevo medio de transporte para viajar por la ciudad dentro de las próximas dos BURIEN semanas, y luego cuéntenos cómo le está yendo en la encuesta de seguimiento que le enviaremos dentro Safeway: 138 SW 148th St | Lunes-domingo: 9am to 9pm del próximo mes. Cuando complete la encuesta, participará en un sorteo mensual para ganar una tarjeta de regalo de ¿Necesita ayuda para planear su viaje? $25 de la tienda REI – 25 ganadores serán elegidos cada mes. Además en abril, ¡participará en un sorteo No se preocupe, nosotros somos expertos en transporte público. Para solicitar un plan de viaje para ganar una tarjeta de regalo de supermercado de $250! personalizado, sólo complete el formulario en ensolounviaje.org/plan-de-viaje o llame a King County Metro al 206-477-2005. ¿Viaja a su trabajo en el Centro de Seattle? O visite a nuestra página de recursos en línea, justonetrip.org/resources (sitio web en inglés), para Estamos aquí para ayudarle. ¡Consulte las rutas a continuación! encontrar herramientas de planificación de viajes, información de rutas y programas de transporte en su área.

Ruta 56 o 57 Un viaje a casa garantizado Alki Admiral District Centro de Seattle ¿Le preocupa dejar su carro en casa? Podemos ayudarle. Como premio por su participación en el programa En solo un viaje, le ofrecemos un código para un taxi garantizado a casa en caso de que Ruta 21 Westwood Village Centro de Seattle ocurra algo inesperado, como quedarse en el trabajo hasta tarde o un cambio en los planes de su compañero de vehículo compartido. Eche un vistazo a la tarjeta de información adjunta para más detalles sobre su viaje a casa garantizado RapidRide y use el código JOT2018 cuando reserve su taxi. C Line Westwood Village Estación de Ferry Alaska Junction Centro de Seattle de Fauntleroy Refiera a un amigo y gane premios Invite a un amigo a mejorar su día En solo un viaje y complete Ruta 120 Centro de Tránsito Westwood Village Centro de Seattle el formulario de referencia en nuestro sitio web de Burien ensolounviaje.org/invite-un-amigo. Una vez que su amigo se haya unido al programa y enviado su encuesta de seguimiento, ¡le enviaremos una tarjeta de regalo de REI de $25 a usted para Ruta 125 Westwood Village South Seattle College Centro de Seattle agradecerle por correr la voz!

Usted está recibiendo este premio sin costo alguno y como parte de una promoción. La oferta es válida por solo un premio por persona, con un máximo de dos Rutas premios por hogar. Los premios están disponibles hasta agotar existencias. Para ser elegible para participar, debe trabajar o vivir en King County, WA y debe Highline College Centro de Tránsito Centro de Seattle tener 18 años de edad o más. La oferta es válida hasta el 31 de marzo de 2019. El programa En solo un viaje de King County Metro está financiado por fondos 121/122/123 de subvenciones y mitigación de tráfico. La oferta de un viaje a casa garantizado (valor de $100) solo se puede utilizar en servicios básicos y no en vehículos o de Burien servicios de lujo hasta mayo de 2019. ¡Buen trabajo y gracias por su ¡Encuentre más consejos para participación En solo un viaje!

planear su viaje al reverso de la hoja! En solo un viaje es un programa de King County Metro. En solo un viaje es un programa de King County Metro.

Just One Trip 2019 Final Report | Appendix 33 RMG English Front RMG English Back

JUST TRIP JUST TRIP

WELCOME TO JUST ONE TRIP Guaranteed Ride Home King County Metro thanks you for committing to try a new Feeling a little uneasy about leaving your car at home? We can help. As part of your Just One Trip reward, way of getting around! We hope your new travel choice we are providing you with one Guaranteed Ride Home just in case the unexpected happens – like you get stuck working late or your carpool plans fall through. becomes part of your daily travel habit. Take a look at the enclosed Guaranteed Ride Home information card for details and use the redemption code JOT2018 when you book your ride! Get Started Using Your Reward Enclosed is your $25 reward and information to help you try new ways to get around town.

Try your new travel choice within the next two weeks and then tell us about your experience in the follow-up survey (details below).

Tell Us How It’s Going We’ll be sending you a follow-up survey within the next month – tell King County Metro how your new travel experience has been going to earn even more rewards! Refer a Friend and Get Rewarded When you complete the survey, you’ll receive a thank you gift and be entered into our monthly Invite a friend to try Just One Trip and complete the drawing for a chance to win a $25 REI gift card – 25 winners will be chosen each month! referral form on our website at justonetrip.org/referrals. Plus, you’ll be entered into our grand prize drawing this April for $250 in groceries! Once your friend has joined the program and submitted their follow-up survey, we’ll send you a $25 REI gift card to thank you for spreading the word! Need Help Planning Your Trip? Don’t worry, we’re kind of experts at this whole transit thing. Just fill out our commute inquiry form at justonetrip.org/commute-plan or call King County Metro at 206-477-2005 and we’ll build you a custom trip plan!

Or, visit our resource page online at justonetrip.org/resources You are receiving this reward at no charge to you and as part of a promotion. Only one reward per person and two rewards per household are allowed. Rewards to find trip planning tools, route information and are available while supplies last. To be eligible to participate, you must work or live in King County, WA and be at least 18 years or older. Reward offer lasts until March 31, 2019. King County Metro’s Just One Trip program is funded by grant and traffic mitigation funds. The Guaranteed Ride Home ($100 value) offer transportation programs in your area. can only be used on basic services and not premium vehicles or ride types through May 2019.

Flip over for tips to plan your commute! Great job and thank you for trying Just One Trip!

Just One Trip is brought to you by King County Metro. Just One Trip is brought to you by King County Metro.

RMG Spanish Front RMG Spanish Back

BIENVENIDO A SU Un viaje a casa garantizado NUEVA FORMA DE VIAJAR ¿Le preocupa dejar su carro en casa? Podemos ayudarle. Como premio por su participación en el programa ¡King County Metro le agradece por comprometerse a probar una nueva En solo un viaje, le ofrecemos un código para un taxi garantizado a casa en caso de que ocurra algo forma de viajar por la ciudad! Esperamos que, tras probar un nuevo inesperado, como quedarse en el trabajo hasta tarde o un cambio en los planes de su compañero de vehículo compartido. medio de transporte, este se convierta en parte de su rutina diaria. Eche un vistazo a la tarjeta de información adjunta para más detalles sobre su viaje a casa garantizado y ¡Comience a usar su premio! use el código JOT2018 cuando reserve su taxi. Aquí está su premio de $25 e información para ayudarle a probar nuevas formas de viajar por la ciudad.

Simplemente pruebe un nuevo medio de transporte para viajar por la ciudad dentro de las próximas dos semanas, y luego cuéntenos cómo le fue en la encuesta de seguimiento (detalles a seguir).

Cuéntenos como le está yendo Le enviaremos una encuesta de seguimiento dentro de un mes. ¡Cuéntele a King County Metro sobre su experiencia con su nueva forma de viajar para ganar aún más premios! Refiera a un amigo y gane premios Cuando complete la encuesta, recibirá una tarjeta de regalo como agradecimiento y participará en un Invite a un amigo a mejorar su día En solo un viaje y sorteo mensual para ganar una tarjeta de regalo de $25 de la tienda REI – 25 ganadores serán elegidos complete el formulario de referencia en nuestro sitio cada mes. Además en abril, ¡participará en un sorteo para ganar una tarjeta de regalo de supermercado web ensolounviaje.org/invite-un-amigo. Una vez que su de $250! amigo se haya unido al programa y enviado su encuesta de seguimiento, ¡le enviaremos una tarjeta de regalo de ¿Necesita ayuda para planear su viaje? REI de $25 a usted para agradecerle por correr la voz! No se preocupe, nosotros somos expertos en transporte público. Para solicitar un plan de viaje personalizado, sólo complete el formulario en ensolounviaje.org/plan-de-viaje o llame a King County Metro al 206-477-2005.

O visite a nuestra página de recursos en línea, justonetrip.org/resources (sitio web en inglés), para encontrar herramientas de planificación de Usted está recibiendo este premio sin costo alguno y como parte de una promoción. La oferta es válida por solo un premio por persona, con un máximo de dos viajes, información de rutas y programas de transporte en su área. premios por hogar. Los premios están disponibles hasta agotar existencias. Para ser elegible para participar, debe trabajar o vivir en King County, WA y debe tener 18 años de edad o más. La oferta es válida hasta el 31 de marzo de 2019. El programa En solo un viaje de King County Metro está financiado por fondos de subvenciones y mitigación de tráfico. La oferta de un viaje a casa garantizado (valor de $100) solo se puede utilizar en servicios básicos y no en vehículos o servicios de lujo hasta mayo de 2019. ¡Encuentre más consejos para planear ¡Buen trabajo y gracias por su viaje al reverso de la hoja! su participación En solo un viaje! En solo un viaje es un programa de King County Metro. En solo un viaje es un programa de King County Metro.

Just One Trip 2019 Final Report | Appendix 34 Follow-up Survey Thank You Letters English

JUST TRIP

CONGRATS – YOU DID IT! Thank you for participating in Just One Trip! To show our appreciation for trying a new way to get around and for filling out our survey, we’ve enclosed a small reward.* You’ve also been entered into our grand prize drawing for $250 in groceries. The drawings will be held in September 2018 and April 2019.

We hope you discovered what you’ve been missing out on while you were sitting alone behind the driver’s wheel. Getting around without driving alone – whether you’re sharing the ride, walking or biking – reduces traffic, helps sustain our beautiful environment and creates connections to others in the community. Thank you for committing to making a difference!

WANT MORE REWARDS? Share what you’ve learned about your new way of traveling with a friend! When you refer a friend to Just One Trip, you’ll earn a $25 reward.* Once your friend makes the commitment and completes the follow-up survey, you’ll receive your reward in the mail. Simply fill out the referral form at justonetrip.org/referrals.

AND, let us know how your new travel routine has improved your life. Whether it was more me time or a few extra dollars in your pocket – we want to hear about it! Simply share your story (pictures encouraged) by filling out the form at justonetrip.org/story to become eligible to earn a $25 reward. Thanks again for trying Just One Trip!

*You are receiving a small reward as a part of this promotion for filling out the Just One Trip survey. Survey reward offer valid for one per person, two gift cards per household. Referral rewards are limited to two per person. Offer valid through March 31, 2019 or while supplies last.

Just One Trip 2019 Final Report | Appendix 35 Spanish

FELICIDADES, ¡LO LOGRÓ! ¡Gracias por participar en el programa En solo un viaje! Para mostrarle nuestro agradecimiento por probar una nueva forma de viajar y por completar nuestra encuesta, le estamos enviando un pequeño premio.* También ha sido ingresado en nuestros sorteos para ganar el premio principal de una tarjeta de regalo de supermercado de $250. El sorteo para ganar el primer premio se llevará a cabo en septiembre de 2018 y abril de 2019.

Esperamos que descubra lo que se ha estado perdiendo mientras estaba sentado detrás del volante. Viajar por la cuidad sin manejar a solas, ya sea viajando junto a familiares y amigos, caminando o andando en bicicleta, reduce el tráfico, ayuda a preservar nuestro hermoso medio ambiente y nos ayuda a sentirnos conectados con nuestra comunidad. ¡Gracias por comprometerse a hacer un cambio positivo!

¿LE GUSTARÍA RECIBIR MÁS PREMIOS? ¡Comparta lo que ha aprendido sobre su nueva forma de viajar con un amigo! Cuando invita a un amigo al programa En solo un viaje, ¡usted podrá ganar un premio de $25!* Una vez que su amigo se haya unido al programa y contestado su encuesta de seguimiento, usted recibirá su premio por correo. ¡Simplemente complete el formulario de referencia en nuestro sitio web: ensolounviaje.org/invite-un-amigo!

ADEMAS, cuéntenos cómo su nueva rutina de viaje ha mejorado su vida. Ya sea que haya dedicado más tiempo a relajarse o ahorrado unos cuantos dólares, ¡queremos escuchar su historia! Simplemente comparta su historia (¡y sus fotografías!) al llenar el formulario en el sitio web ensolounviaje.org/historia para ser elegible para ganar un premio de $25. Nuevamente, ¡muchas gracias por probar el programa En solo un viaje!

*Usted está recibiendo un pequeño premio como parte de esta promoción por completar la encuesta de seguimiento del programa En solo un viaje. Esta oferta es válida por un premio por contestar la encuesta por persona, dos tarjetas de regalo por hogar. Los premios por referir un amigo son limitados a dos por persona. Oferta válida hasta el 31 de marzo de 2019 o hasta agotar existencias.

¡Contáctenos! [email protected] | 206-477-2005 | ensolounviaje.org

Just One Trip 2019 Final Report | Appendix 36 Community Posters

RMG English AWV English Spanish

WHEREVER YOU’RE GOING WHEREVER YOU’RE GOING A CUALQUIER HORA O LUGAR GET THERE BETTER WITH GET THERE BETTER WITH MEJORE SU DÍA

JUST TRIP JUST TRIP

EARN A $25 REWARD EARN A $25 REWARD GANE UN PREMIO DE $25 To try a trip on the bus, in a vanpool or To try a trip on the bus, in a vanpool or por probar un viaje en autobús, programa de van carpool, on your bike… or even on foot. carpool, on your bike… or even on foot. comunitaria, vehículo compartido, o bicicleta… o hasta a pie.

Sign up today & get rewarded: Sign up today & get rewarded: Inscríbase hoy y gane premios visite JustOneTrip.org JustOneTrip.org ensolounviaje.org

Billboard Advertising

WHILE YOU’RE SITTING IN TRAFFIC, DAN IS WATCHING

START A BETTER COMMUTE JUSTONETRIP.ORG/SIGNUP

Just One Trip 2019 Final Report | Appendix 37 Transit Advertising

Sizes: King 30x144”, Queen 30x88”, Queen 24x65” & a Queen 24x88”

WHILE YOU SAT IN TRAFFIC, LAURA WATCHED HER

PAID FOR BY START A BETTER COMMUTE & EARN A $25 REWARD JustOneTrip.org

Just One Trip 2019 Final Report | Appendix 38 Digital Advertising

AWV Facebook Ads

RMG Facebook Ads

Just One Trip 2019 Final Report | Appendix 39 Spanish Facebook Ads

Display Network Ads

Just One Trip 2019 Final Report | Appendix 40 West Seattle Herald Ads

Just One Trip 2019 Final Report | Appendix 41 Organic Media

Just One Trip 2019 Final Report | Appendix 42 Organic Social

Facebook

Twitter

Just One Trip 2019 Final Report | Appendix 43 Facebook Condado de King

Instagram

Just One Trip 2019 Final Report | Appendix 44 Outreach Events

Just One Trip 2019 Final Report | Appendix 45 Event Date Location Signups Description of Outreach (ENG & SPA) At El Centro de la Raza’s Cinco de Mayo celebration, King County Metro staff joined the Just One Trip team to promote Cinco de Mayo Metro’s services� With 1,200 attendees, the event’s heavy May 5 Seattle 47 Celebración foot-traffic drew large crowds around the booth� Event attendees were receptive to the program and diverse in language, age, gender and race – resulting in 47 signups� At the Issaquah’s Farmers Market, a popular community event throughout the summer, the Just One Trip team drummed up Issaquah Farmers May 26 Issaquah 86 excitement about the program and Metro’s services amongst Market & June 6 event attendees� Over the course of two days, the team gathered 86 signups� The Bellevue Strawberry Festival was the most successful outreach event of the summer� Event attendees enjoyed Bellevue June touring a Metro bus, signing up for the program and learning Strawberry Bellevue 400 23-24 more about the various ORCA card options (youth and senior, Festival low-income, etc�)� The team was able to gather 400 signups in one weekend – double the original event goal! At Renton River Days, one of the premier summer events for South Seattle, the Just One Trip team, ORCA To-Go and Renton River July King County Public Health joined forces to promote a slew Renton 343 Days 27 – 29 of county programs under one tent� The Just One Trip team answered a variety of transportation questions and gathered 343 signups in one weekend� At the Crossroads Farmers Market, fresh food and live music Crossroads drove high foot traffic to the Just One Trip booth� The team July 31 Bellevue 49 Farmers Markets gathered 49 signups from attendees committed to reducing their drive-alone trips� The team attended Snoqualmie’s Railroad Days celebration in East King County� Event attendees were surprised and Snoqualmie August Snoqualmie 110 delighted to see the Just One Trip team in-person promoting Railroad Days 17 – 19 transit services in their neighborhood� Throughout the three- day event, the team was able to gather 110 signups� Sammamish Days is a music and food-infused cultural festival that that draws attendees from across the Eastside� Event attendees spoke to the Just One Trip team about alternative Sammamish Days August 18 Sammamish 53 forms of transportation and Sammamish’s bus routes� The team’s positive energy and helpful information led to 53 program signups� Crowds of eager event attendees stopped by the booth at the event in Burien’s Town Square, talked to roving street teamers Burien Strawberry June about their travel options, or spoke with a Metro operator Burien 309 Days 16 – 17 about bus routes and other Metro services� In total, the Just One Trip team gathered 309 signups over the weekend – 109 above-goal�

Just One Trip 2019 Final Report | Appendix 46 Event Date Location Signups Description of Outreach (ENG & SPA) This popular community farmers market showcased the Just One trip team at one of the market’s busiest intersections� At West Seattle July 1, the booth, event attendees showed enthusiasm and interest West Seattle 163 Farmers Market August 4 in the program and West Seattle’s unique water taxi� Between two event days in July and August, the team was able to gather 163 signups� The West Seattle Summer Fest brings in more than 25,000 attendees from all over the region� The Just One trip team West Seattle July was quick to engage the crowd, encouraging them to use West Seattle 308 Summer Fest 13 – 15 alternate methods of transportation and sign up for the program� Throughout the three-day festival, the team signed up 308 participants� Alongside King County Metro staff, the Just One Trip team attended the Ballard Seafood Festival, an iconic weekend Ballard Seafood July festival with historically high foot traffic� Together, the team Ballard 330 Festival 14 – 15 grabbed the attention of event attendees with fun giveaways and quick ways to sign up for the program� The team brought in 330 signups in just two days� This community-driven, movie-in-the-park event brought Cine en engaged parents and their children to the Just One Trip booth August 4 Seattle 23 el Parque throughout a showing of the animated movie Coco� Overall, the team gathered a total of 23 signups� Together, the Just One Trip team, ORCA To-Go and King County Public Health came together to engage event attendees at the Duwamish River Festival, a cultural Duwamish River celebration of the Duwamish River and the people that live August 18 Seattle 72 Festival along it� Among the 72 signups gathered that day was a large group of Vietnamese seniors that were very excited to participate and recruited their friends to sign up for the program� For the last event of the season, the Just One Trip team attended Burien Farmers Market, a popular weekend event Burien Farmers with fresh food, performances and yoga in the park� Overall, August 23 Burien 60 Market the enthusiasm from attendees was high, with many expressing gratitude for the program and Metro’s services� The Just One Trip team gathered 60 signups�

TOTAL 25 event days 2,353 signups – 17.6% above-goal!

Just One Trip 2019 Final Report | Appendix 47 Ambassador Program and Partnerships Outreach

Renton Adult and Youth Services (RAYS)

Date Event Total signups English signups Spanish signups

4/21 Grand Opening 8 8 0

5/15 Office Hours 2 1 1

5/23 Office Hours 1 1 0

6/12 Office Hours 3 3 0

6/19 Office Hours 0 0 0

6/26 Office Hours 2 2 0

7/31 Renton Farmers Market 28 24 4

8/18 Skyway Parade 25 20 5 Total 8 events: 32 hours of outreach 69 59 10

Note: During outreach, the team also gathered 1 signup from a participant who was already committed to a car-light lifestyle�

Bellevue Mini City Hall

Date Event Total signups English signups Spanish signups

5/17 Bellevue Mini City Hall 19 19 0

5/26 Bellevue Mini City Hall 8 7 1

5/31 Bellevue Mini City Hall 7 6 1

6/7 Bellevue Mini City Hall 6 4 2

6/14 Bellevue Mini City Hall 16 8 8

6/21 Bellevue Mini City Hall 5 5 0

6/28 Bellevue Mini City Hall 4 4 0

7/5 Bellevue Mini City Hall 12 6 6

7/12 Bellevue Mini City Hall 15 14 1

7/19 Bellevue Mini City Hall 9 5 4 Total 10 events: 30 hours of outreach 101 78 23

Note: During outreach, the team also gathered 24 signups from participants who were already committed to a car-light lifestyle�

Just One Trip 2019 Final Report | Appendix 48 ECOSS

Date Event Total signups English signups Spanish signups

5/20 Centro de la Raza 10 8 2

5/25 SPIARC Digital Literacy Class 14 0 14

6/02 LGBTQ Latino Picnic 5 0 5

6/14 South Park Food Bank 3 0 3

6/28 Greenbridge Health Fair 24 21 3

7/28 ECOSS River Festival 2 0 2

8/4 SPIARC Digital Literacy Class 20 0 20

8/15 High Point Healthy Families 15 14 1

8/18 Duwamish River Corps River Festival 35 28 7

9/15 Fiestas Patrias South Park 15 10 5

9/16 Fiestas Patrias Seattle Center 15 11 4

9/22 Marra Farm 23 10 13

9/30 Mujeres al Volante Driving Class 22 0 22 Total 13 events, 92 hours of outreach 203 102 101

Note: During outreach, the team did not gather signups from any participants who were already committed to a car-light lifestyle�

Additional Outreach Events

Date Event Total signups English signups Spanish signups

7/18 Skyway Library 14 14 0

7/25 Skyway Library 1 1 0

7/26 Red Apple Market 23 15 8

08/02 Red Apple Market 23 21 2

9/15 La Canasta 28 0 28

9/22 La Canasta 44 0 44 Total 6 events 133 51 82

Note: During outreach, the team did not gather signups from any participants who were already committed to a car-light lifestyle�

Just One Trip 2019 Final Report | Appendix 49 APPENDIX B: RESEARCH REPORTS

Regional Mobility Grant 2015-2019 | Appendix B: Research Reports 106 Northwest Research Group: TDM Awareness Survey

Regional Mobility Grant 2015-2019 | Appendix B: Research Reports 107

KING COUNTY METRO 2016—2019 JUST ONE TRIP TRANSPORTATION DEMAND MANAGEMENT (TDM) AWARENESS SURVEY

TABLE OF CONTENTS Table of Contents ...... 2 Summary ...... 3 Overview ...... 3 Summary of Key Findings and Implications ...... 3 Key Findings: P ...... Error! Bookmark not defined. Key Findings: ...... Error! Bookmark not defined. Key Findings: ...... Error! Bookmark not defined. Implications and Conclusions...... Error! Bookmark not defined. Detailed Methodology ...... 5 Questionnaire Design ...... 5 Sampling ...... 5 Detailed Findings: Travel Behavior ...... 9 Questions Asked and Calculations ...... 11 Commute Travel ...... 12 Non-Commute Travel ...... 16 Total Travel...... 19 Detailed Findings : Just One Trip ...... 24

2 | Page SUMMARY

OVERVIEW

In 2016, King County Metro introduced a regional transportation demand management (TDM) program—Just One Trip—with the goal to reduce drive-alone trips. The program includes evaluation research to: • Explore the effects of TDM programs and the regional mobility grants on travel behavior in the region. • Help support the data collected for WSDOT as part of two state-funded regional mobility grants. • Help evaluate progress in changing travel behavior. A three-plus year survey research program was designed and implemented to provide Survey Wave Number of Respondents reliable estimates of changes in attitudes and travel behavior that can support a Baseline: September 2016 1,573 conclusion about the impact of the Just One Trip program. Approximately 7,200 Wave 1: September 2017 1,630 Wave 2: January 2018 1,019 residents were surveyed between September 2016 and January 2019. The baseline Wave 3: May 2018 1,067 and Wave 1 surveys included three travel corridors in King County: I-90, I-405, and Wave 4: September 2018 920 Alaskan Way. Sampling for Waves 2 through 5 was limited to I-90 and Alaskan Way. Wave 5: January 2019 999 The first survey was conducted prior to the program kickoff (August / September 2016) to develop baseline measures of current travel behavior, awareness of transportation options, and attitudes regarding transportation in King County. The five additional surveys completed beginning in May 2017 measure changes in these baseline measures and the extent to which these changes could be attributed to the communications program. Results will be used to make future program improvements.

SUMMARY OF KEY FINDINGS AND IMPLICATIONS

Key Findings Implications Nearly three out of five residents strongly agree that traffic It will require a sustained effort to convince area residents that congestion is one of the most serious problems facing the region. changing their individual travel behaviors will make a difference More two out of five residents strongly agree that everyone in the region’s congestion problems. Including reliable facts or needs to do their part to reduce traffic congestion. statistics in the communications may overcome this disbelief. On the other hand, residents’ belief that changing their personal travel behaviors would make a difference are decidedly mixed— 35% agree while 40% disagree. Younger residents are more skeptical that changing their individual travel behaviors would make a difference.

3 | Page Key Findings Implications Nearly three out of five (56%) residents agree that if everyone This suggests that the message “Just One Trip” can be effective as eliminated one drive-alone trip, it would make a difference in the it is generally believable. However, as with convincing residents amount of congestion in the region. Older residents are less likely that changes in their individual travel behaviors will make a to believe this statement. difference, reliable facts or statistics may be required to back up these claims. Beyond explainable seasonality which primarily impacts non- The decline in number of drive-alone commute trips should be commute trips, there was little to no significant change in travel monitored as it is a positive sign. However, this decrease cannot behavior—number of trips or mode share (% of trips by different be directly attributed to the Just One Trip program as there was travel options) over time. no difference in number of drive-alone commute trips over time between those aware of the program and those who were not. The only exception is a small but steady 4% decrease in the number of drive-alone commute trips since 2018. As of January While continuing to measure awareness of issues surrounding 2019, the number of drive-alone commute trips (at the individual and attitudes toward travel in the region at the general level) is the lowest reported over the course of this research. population (or corridor specific) level, alternatives for measuring While not statistically significant, the increase in transit ridership changes in individual behavior over time (e.g., through a during this same period suggests that this may be a real decrease longitudinal panel) may provide greater insights into real changes in the number of drive-alone trips. in travel behavior.

Total Number of Drive-Alone Commute Trips per Week May / Sept / Sept Sept Jan /Feb June Oct Jan 2016 2017 2018 2018 2018 2019 5.24 5.20 5.35 5.25 5.18 5.13

Residents are generally aware of communications programs While it is not possible to say directly that the Just One Trip promoting the use of alternative modes. It is less clear from this program changed a specific number of people to reduce their research the specific level of awareness of the Just One Trip number of drive-alone trips by a specific amount, it is possible to message. conclude that the campaign is effective in increasing awareness of the issues and that changes in individual behaviors can make a Residents of the targeted corridors are generally interested in the difference. As noted earlier, more specific and reliable data on message and the program. And it is likely to encourage some to what would happen if people reduced their drive-alone travel reconsider their travel behaviors. behavior by one trip could be effective. Tying this to other motivations for changing behaviors (e.g., climate change) may enhance the strength of the message. Incentives are seen as an effective means of encouraging people The appropriate use of incentives should be continued as part of to change their behaviors. this kind of program. Positioning them as a “thank you for changing” rather than the reason for changing behaviors may be effectives.

4 | Page DETAILED METHODOLOGY

QUESTIONNAIRE DESIGN The initial questionnaire design process consisted of research into similar studies by other agencies as well as a series of meetings with key stakeholders to gain an understanding of items of importance to each of these individuals. NWRG prepared a questionnaire, and Metro’s internal stakeholders reviewed and commented on the final version. The baseline survey instrument was pretested to test study assumptions including survey length and incidence and to ensure that respondents understood the questionnaire wording, that the length and flow of the questionnaire was reasonable, and that all skip and branching patterns were working. The average survey time for the baseline and first follow-up survey was approximately 17 minutes in length (on the phone). The questionnaire was reviewed after the first two waves of research and was shortened substantially to focus on the three key issues:

•Residential / lifestyle choices •Non-commute •General travel / mobility •Access to and use of public transportation •Commute, including a 7-day travel diary •Using public transportation •Demographics •Recent and potential changes in travel Attitudes •Their individual role in congestion Respondent Respondent behavior mitigation Characteristics Travel Behavior Travel

SAMPLING To ensure a representative sample of all residents and to address the high incidence of cell phone–only households or households whose members primarily use cell phones, the sampling and data collection methodology used an address-based sample (ABS) and mixed-mode data collection (online and phone). King County Metro provided NWRG with a list of Census tracts and zip codes within each of the three travel corridors and a random sample of households was drawn in each corridor. Efforts were made to match phone numbers (cell phone or landline) and email addresses to sampled addresses. Outreach and survey completion mode were based on whether matching phone numbers or email addresses were available.

Address Only Email Only Phone Only Email & Phone Invite + 1 reminder Invite + 3 reminders Outbound calling Email invite + 3 reminders Online / Call-in Online Landline & Cell Phone Phone to non-responders $5 incentive $5 incentive No Incentive $5 incentive online only

5 | Page The first two phases of the research focused on three major King County travel corridors—I-90, Alaskan Way, and I-405 (as illustrated in the map to the right). The final phases of the research only included I-90 and Alaskan Way as there was no grant funding to support the I-405 corridor.

Sampling was stratified by corridor and sample sizes were disproportionate to the actual population in the corridor to ensure an adequate sample size within each corridor for reliable analysis. Results for the total sample are weighted to reflect the population in each travel corridor.

TABLE 1: SAMPLE SIZE AND MARGIN OF ERROR BY SURVEY WAVE Total Sample I-90 Alaskan Way I-405 Sample Margin of Sample Size Margin of Sample Margin of Sample Margin of Size Error Error Size Error Size Error Baseline: September 2016 1,573 +/- 2.5% 724 +/- 3.6% 469 +/- 4.5% 380 +/- 5.0% Wave 1: September 2017 1,630 +/- 2.4% 709 +/- 3.7% 531 +/- 4.3% 390 +/- 5.0% Wave 2: January 2018 1,019 +/- 3.1% 583 +/- 4.1% 436 +/- 4.7% Wave 3: May 2018 1,067 +/- 2.4% 644 +/- 3.8% 423 +/- 4.7% Not surveyed Wave 4: September 2018 920 +/- 3.2% 544 +/- 4.2% 376 +/- 5.0% Wave 5: January 2019 999 +/- 3.0% 632 +/- 3.8% 367 +/- 5.1% Total 7,208 3,836 2,602 770

6 | Page Nearly two-thirds (64%) of the surveys were completed online. To encourage online responses, a $5 coffee card was offered as an incentive for those responding online. Even with the incentive online responses were significantly less expensive than telephone completes, notably completes with cell phones where all numbers must be manually dialed.

TABLE 2: NUMBER OF COMPLETED SURVEY BY WAVE BY INTERVIEW TYPE Baseline: Wave 1: Wave 2: Wave 3: Wave 4: Wave 5: Total % of September 2016 September 2017 January 2018 May 2018 September 2018 January 2019 Number Total Total 1,573 1,630 1,019 1,067 920 999 7,201 Online 799 1,074 656 700 623 726 4,578 64% Direct Mail 689 765 356 520 491 560 3,385 47% Email 110 309 293 180 132 166 1,191 17% Phone 774 556 363 367 296 273 2,629 36% Cell Phone 269 262 190 171 65 127 1,081 15% Landline 505 294 173 196 232 146 1,543 21%

Respondent demographics were monitored during data TABLE 3: RESPONDENT CHARACTERISTICS (WEIGHTED AND UNWEIGHTED) collection to minimize the potential for a final sample that Unweighted Weighted Population* did not fully represent the population of interest. To address Gender the geographic stratification and some differences in Male 47% 49% 50% response rates among key demographic groups, the data Female 52% 50% 50% were weighted by population within each corridor and then Other <1% <1% <1% age within gender within each corridor. Weights were Age minimal and well within industry standards. 18 – 34 22% 31% 27% 35 – 54 40% 40% 41% 55 Plus 38% 29% 33% Race / Ethnicity White Alone 69% 64% Not White Alone 31% 34% Telephone Coverage Cell Phone Only 46% 61% Cell Phone Primarily 16% 17% Cell Phone and Landline Equally 24% 20% Landline Primarily / Only 13% 10% * Population data for demographics is derived from 5-year (2010-2014) American Community Survey and is based on the census tracts within the sampled corridors; population data for telephone coverage is derived from Wireless Substitution from the National Health Interview Survey and is countywide as that is the only data available

7 | Page In addition, the characteristics of the sample showed few significant differences across the six waves of data collection. This means that differences in results over time can support a conclusion about the impacts of the Just One Trip program.

TABLE 4: DEMOGRAPHIC CHARACTERISTICS BY SURVEY WAVE Baseline: Wave 1: Wave 2: Wave 3: Wave 4: Wave 5: September 2016 September 2017 January 2018 May 2018 September 2018 January 2019 Gender Male 49% 49% 50% 51% 46% 49% Female 51% 51% 49% 49% 54% 49% Other <1% <1% <1% <1% <1% 1% Age 18 – 34 28% 28% 27% 31% 38% 38% 35 – 54 40% 40% 42% 41% 37% 38% 55 plus 31% 31% 31% 28% 25% 24% Commuter Status Work / School 72% 72% 76% 75% 78% 81% Non-Commuter 28% 28% 24% 25% 22% 19% Household Income < $35,000 14% 14% 8% 11% 10% 11% $35,000 up to $50,000 12% 11% 9% 9% 10% 8% $50,000 up to $75,000 13% 13% 12% 12% 13% 12% $75,000 up to $100,000 15% 14% 14% 15% 14% 14% $100,000 up to $150,000 20% 22% 25% 25% 21% 24% $150,000 plus 25% 26% 32% 32% 31% 31% Minority White Alone 67% 65% 69% 70% 65% 63% Not White Alone 33% 35% 31% 30% 35% 37% Housing Tenure Own 68% 65% 68% 63% 59% 58% Rent 32% 35% 32% 37% 41% 42%

8 | Page DETAILED FINDINGS: ATTITUDES TOWARD TRAVEL Residents clearly agree that traffic congestion in King County is one of the most serious issues facing the region. This is most evident among older residents. Residents also generally agree that everyone needs to do their part to reduce traffic congestion in King County. While overall agreement is similar for all residents, older residents are more likely to strongly agree that everyone needs to do their part. However, they are less likely to strongly agree that eliminating one drive-alone trip per week would make a difference in the amount of congestion. Older residents are less likely to feel that eliminating one drive-alone trip represents a solution. Residents’ belief that changing their individual travel behaviors would make a significant difference on congestion are decidedly mixed—36% agree versus 40% disagree. Older residents are more likely to believe that individually they could make a difference. There were no significant changes in these attitudes over the course of this research.

FIGURE 1: ATTITUDES TOWARD TRAVEL

90% 8.25 Strongly Agree 7.39 8 Somewhat 70% 6.52 Agree Disagree 6 57% 50% 4.90 44% 28% 4 30% 22%

25% 25% 27% 2 10% 13%

-5% -11% 0 -10% -16%

-40%

-30% -2 Traffic congestion in King County is one Everyone needs to do their part to If everyone eliminated one drive alone I believe that changing my travel of the most serious issues facing the reduce traffic congestion in King County car trip per week it would make a behaviors will have any significant region significant difference in the amount of impact on congestion in King County congestion Mean is based on 11-pont scale where “0” means “strongly disagree” and “10” means “strongly agree.” Results are aggregated across all survey waves.

9 | Page FIGURE 2: AGREEMENT THAT TRAFFIC CONGESTION IS ONE OF THE MOST SERIOUS FIGURE 3: AGREEMENT THAT EVERYONE NEEDS TO DO THEIR PART TO REDUCE TRAFFIC ISSUES FACING THE REGION BY AGE CONGESTION BY AGE

100% 80% 7.45 7.34 7.41 8.63 Agree 8 Agree 8.31 9 7.81 Disagree 70% 7 Disagree 80% Mean 60% 6 Mean 7 50% 5 60% 5 40% 4 87% 70% 69% 69% 40% 83% 30% 3 76% 3 20% 2 20% 1 10% 1

0% 0 0% -7% -5% -4% -1 -10% -11% -12% -10% -1

-20% -3 -20% -2 18-34 35-54 55 plus 18-34 35-54 55 plus

FIGURE 4: AGREEMENT THAT IF EVERYONE ELIMINATED ONE DRIVE-ALONE TRIP IT FIGURE 5: AGREEMENT THAT I BELIEVE THAT CHANGING MY TRAVEL BEHAVIOR WILL WOULD MAKE A DIFFERENCE IN AMOUNT OF CONGESTION BY AGE HAVE AN IMPACT ON OF CONGESTION BY AGE

70% 6.75 6.49 6.30 50% 7 Agree 5.25 6 Agree 4.84 60% 40% 4.69 6 Disagree 5 Disagree Mean Mean 50% 5 30% 4 40% 20% 42% 4 33% 33% 3 30% 59% 10% 55% 53% 3 20% 0% 2 2 10% -10% 1 1 0% -20% -40% -42% -38% -13% 0 -10% -16% -19% 0 -30% -1 -20% -1 -40%

-30% -2 -50% -2 18-34 35-54 55 plus 18-34 35-54 55 plus

10 | Page DETAILED FINDINGS: TRAVEL BEHAVIOR

QUESTIONS ASKED AND CALCULATIONS

A key objective of this research is to measure changes in the total number of trips taken—overall and by mode. A secondary objective was to gather data that can be used for state required commute trip reduction reports. To accomplish this, respondents provided data on number of trips and travel mode for their non-commute and commute trips. For all survey waves, commute trip data was gathered using a 7-day diary format. Respondents identified as commuters indicated whether they traveled to a work site outside their home for each of the seven days prior to being surveyed, beginning with their most recent travel day and moving backwards through the week. For each travel day, they indicated the mode(s) of transportation used to travel from where they live to where they work or go to school. Those who gave multiple modes for a single trip were asked to provide the mode used for the longest portion of their trip. Therefore, a primary mode is available for each of their inbound commute trips. For the baseline and second survey wave, respondents were asked the number of one-way non-commute trips they took in a typical seven-day week using each major transportation mode—drive alone, carpool, walk, bicycle, public transportation, or something else. Respondents were asked to exclude bicycle and walk trips that were strictly for exercise. For the last four waves, the question format for non-commute trips was changed to be the same as that used for commute travel. This was done to provide more reliable and comparable data. As a result, however, data on non-commute travel can only be compared for the last four survey waves. Using these responses, total weekly trips by each mode were calculated by adding the number of weekly non-commute trips and the number of weekly inbound commute trips multiplied by two (the assumption being that most respondents use the same mode of travel to and from work or school). Non- commuters were assigned a value of 0 for all commute trip data.

11 | Page COMMUTE TRAVEL

The majority of residents commute to work or school; most commuters are As would be expected commute status varies significantly by age. While the work commuters. Reflecting the job growth in the region, the percentage of majority of those between the ages of 18 and 24 are commuters, a residents who are commuters (notably work commuters) has increased. significant percentage commute to school rather than work. The majority of those 65 and older are non-commuters.

FIGURE 6: COMMUTE STATUS BY WAVE FIGURE 7: COMMUTE STATUS BY AGE (JANUARY 2019)

Non-Commuter Non-Commuter 8% 6% 12% Work / School 2% School 19% 17% 22% Commuter 22% Commuter 24% 25% 28% 28% 2% Work Commuter 17% 1%

71%

92% 86% 81% 82% 78% 78% 76% 75% 75% 72% 72%

28%

SEPT 2016 SEPT 2017 JAN / FEB MAY / JUNE SEPT / OCT JAN 2019 18 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65+ 2018 2018 2018

12 | Page Commuters work or go to school outside the home most FIGURE 8: PERCENT OF DAYS WORKED OUTSIDE THE HOME days. There were no differences in commute / telecommute patterns over time.

AVERAGE (ALL WAVES) 89%

JAN 2019 89%

SEPT / OCT 2018 89%

MAY / JUNE 2018 90%

JAN / FEB 2018 89%

SEPT 2017 89%

SEPT 2016 88%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

13 | Page The total number of commute trips has varied little. There has been no significant change in mode share (i.e., the percentage of trips taken by each mode) for commute trips. The number of drive-alone commute trips peaked in January 2018 and has decreased by .22 trips (or 4 percent) since then. At the same time, the number of transit trips increased.

FIGURE 9: TOTAL NUMBER OF COMMUTE TRIPS BY MODE FIGURE 10: PERCENTAGE OF COMMUTE TRIPS BY MODE

Total Other Modes 9 Trips 7% 7% 5% 7% 6% 8.74 8% Transit 8.61 8.69 8.67 8.63 8.46 Drive Ride Share 8 Alone Drive Alone Trips 21% 23% 23% 25% Other 24% 25% 7 Modes

Transit Trips 10% 10% 6 9% 8% 8% 9%

5.35 5.24 5.20 5.25 5.18 5 5.13

3 62% 60% 61% 60% 60% 59%

2.19 2 2.06 2.02 2.04 2.13 1.74 1.48 1.34 1.36 1.41 1.36 1.32 1

0 SEPT 2016 SEPT 2017 JAN/FEB MAY/JUNE SEPT / OCT JAN 2019 SEPT 2016 SEPT 2017 JAN / FEB MAY / JUNE SEPT / OCT JAN 2019 2018 2018 2018 2018 2018 2018

14 | Page While the majority of commuters in both corridors drive FIGURE 11: COMMUTE MODE BY CORRIDOR (JANUARY 2019) alone, those living in the Alaskan Way corridor are significantly more likely than those living in the I-90 Telecommute 7% corridor to use transit. Those living in the I-90 corridor 8% 10% Other Modes are nearly twice as likely as those living in the Alaskan Rideshare Way corridor to use some form of ridesharing (carpool, 5% 7% 2% vanpool, taxi, Uber, or Lyft). Transit 5% Drive Alone 9% 11%

32% 23% 19%

55% 56% 51%

ALL I-90 ALASKAN WAY

15 | Page NON-COMMUTE TRAVEL

On average, residents report leaving their home nearly four out of seven FIGURE 12: NUMBER OF DAYS (IN PAST WEEK) LEFT HOME FOR NON-COMMUTE TRIPS days per week for non-work trips. The number of days residents leave home for non-commute trips was somewhat higher during the May / June and Every Day September / October time periods compared to January, most likely due to 5 - 6 Days weather. 3 - 4 Days 21% 23% 25% 1 - 2 Days Average Number of Days (in past week) Left Home for Non-Commute Trip 27% ((Excluding Those who Did Not Travel Outside Home) None Jan / Feb 2018 May June 2018 Sept / Oct 2018 Jan 2019 3.97 4.15 4.09 3.86 16% 13% 14% 13%

24% 23% 25% 26%

33% 37% 30% 32%

6% 4% 4% 3% JAN / FEB 2018 MAY / JUNE 2018 SEPT / OCT 2018 JAN 2019

Non-commute trips are defined as leaving house for non-work/ non-school purposes

16 | Page

While a greater percentage of older residents reported that they did not FIGURE 13: NUMBER OF DAYS (IN PAST WEEK) LEFT HOME FOR NON-COMMUTE TRIPS take any trips outside their home, this percentage is still relatively small. BY AGE (JANUARY 2019)

Younger residents leave their homes for non-commute trips less often than Every Day older residents. 5 - 6 Days 16% 3 - 4 Days Average Number of Days (in past week) Left Home for Non-Commute Trips 23% 1 - 2 Days (Excluding Those who Did Not Travel Outside Home) 26% None Jan / Feb 2018 May June 2018 Sept / Oct 2018 3.55 3.97 4.18 15%

16% 18%

25%

24% 21%

42% 35% 29%

6% 2% 2% 18 - 34 35 - 54 55+

17 | Page Consistent with the seasonality noted above, the total number of non- Modes used for non-commute trips has varied little over the past year, with commute trips was somewhat higher (approximately 10%) in the May / the majority of trips continuing to be single-occupant vehicle and carpool June and to a lesser extent September / October survey periods. Some of trips. It is likely that many of the carpool trips are trips with family members this increase is accounted for by the increase in bike and walk trips. The (as opposed to organized carpools). combined number of drive-alone and carpool trips is similar (10) across all waves.

FIGURE 14: TOTAL NUMBER OF NON-COMMUTE TRIPS BY MODE FIGURE 15: PERCENTAGE OF NON-COMMUTE TRIPS BY MODE

Total Transit Trips 12.79 5% 6% Bike / Walk 12.42 Drive 7% 8% Alone 5% Carpool 11.71 7% 11.41 Trips Drive Alone Carpool 9% 8%

Bike / 23% Walk 22% 19% 22% Transit Trips 7.84 7.28 7.33 7.30

64% 62% 61% 59% 2.64 2.67 2.40 2.49

1.12 1.04 0.81 0.61

0.89 1.05 0.62 0.65 JAN/FEB 2018 MAY/JUNE 2018 MAY/JUNE 2019 JAN 2019 JAN / FEB 2018 MAY / JUNE 2018 SEPT / OCT 2018 JAN 2019

18 | Page TOTAL TRAVEL

The total number of trips taken increased between FIGURE 16: TOTAL NUMBER OF TRIPS BY MODE January and June 2018 and remained higher in September 24 2018 before falling off again slightly. This increase may be due somewhat to seasonality. 22 The decrease in January 2019 may also reflect notices to residents about significant changes to the highway and 20 transit system (e.g., the viaduct closure and moving buses from the tunnel to street level). 18 The total number of transit trips increased between January 2018 and September 2018. 16 The higher number of trips in the first two survey waves is due to a higher number of bike / walk and, to a lesser 14 extent, transit trips. This could have been due to the way in which non-commute travel was recorded; as noted the 12 questions were change in January 2018. The total number of drive-alone trips averaged just over 10 11 per week and is similar across all waves. 8

0 Jan/Feb May/June Sept/Oct Sept 2016 Sept 2017 Jan 2019 2018 2018 2018 Total Trips 22.42 21.97 17.96 19.30 19.18 18.68 Drive Alone Trips 10.78 10.18 11.36 11.81 11.41 11.46 Carpool 3.10 3.14 3.29 2.92 3.18 3.16 Transit Trips 2.71 3.16 2.16 2.41 2.71 2.42 Bike / Walk 3.31 2.91 0.87 1.48 1.44 1.09 Other 2.52 2.58 0.28 0.68 0.44 0.55

19 | Page

There has been no significant change in mode share (i.e., FIGURE 17: PERCENTAGE OF TOTAL TRIPS BY MODE the percentage of trips taken by each mode). Other Modes Approximately three out of five trips are drive-alone trips. 2% 4% 2% 3% 5% Bike / Walk Note that the September 2016 and 2017 data are not 8% 6% 8% Transit shown. As noted above, questions for non-commute travel Carpool changed between September 2017 and January 2018 and 12% the number of bike / walk trips was significantly higher 13% Drive Alone 13% 14% during these two waves. As a result, the mode share split (i.e., percentage of trips by mode) are not comparable.

18% 17% 15% 17%

63% 61% 59% 61%

JAN / FEB 2018 MAY / JUNE 2018 SEPT / OCT 2018 JAN 2019

20 | Page Total number of trips taken is somewhat higher among those living in the Alaskan Way travel corridor, notably during the summer and early fall travel periods. On the other hand, the number of drive-alone trips is somewhat lower.

FIGURE 18: TOTAL NUMBER OF TRIPS BY MODE—I-90 TRAVEL CORRIDOR FIGURE 19: TOTAL NUMBER OF TRIPS BY MODE—ALASKAN WAY TRAVEL CORRIDOR

May/June Sept/Oct May/June Sept/Oct Jan/Feb 2018 Jan 2019 Jan/Feb 2018 Jan 2019 2018 2018 2018 2018 Total Trips 18.04 19.51 18.71 18.49 Total Trips 17.78 19.04 19.80 19.08 Drive Alone Trips 11.42 12.73 11.87 11.7 Drive Alone Trips 11.24 10.70 10.80 10.95 Transit Trips 3.62 2.96 3.41 3.38 Transit Trips 2.67 2.92 3.66 3.56 Carpool 1.92 1.99 1.99 1.87 Carpool 2.57 2.86 2.87 2.71 Other 1.08 1.83 1.44 1.54 Other 1.30 2.56 2.47 1.86

21 | Page The percentage of trips by transit is significantly higher among residents in the Alaskan Way travel corridor compared to those living in the I-90 corridor. In addition, the percentage of total trips taken by transit and other modes, including carpooling, increased significantly between January 2018 and June 2018 among those living in the Alaskan Way travel corridor. The mode share percentages in the I-90 travel corridor have been similar across all waves.

FIGURE 20: PERCENTAGE OF TOTAL TRIPS BY MODE I-90 TRAVEL CORRIDOR FIGURE 21: PERCENTAGE OF TOTAL TRIPS BY MODE ALASKAN WAY TRAVEL CORRIDOR

Other Modes Other Modes 6% 10% 8% 9% Transit 8% 10% Transit 14% 13% Carpool Carpool 11% 11% 10% Drive Alone Drive Alone 10% 15% 19% 15% 18%

20% 15% 18% 18% 14%

15% 14% 14%

63% 65% 63% 63% 63% 56% 55% 57%

JAN / FEB 2018 MAY / JUNE 2018 SEPT / OCT 2018 JAN 2019 JAN / FEB 2018 MAY / JUNE 2018 SEPT / OCT 2018 JAN 2019

22 | Page Total number of trips taken varies by age, with those 55 and older taking fewer trips than younger residents. Younger residents (those between the ages of 18 and 34) take significantly fewer drive-alone trips than do those 35 and older; they take significantly more trips by other modes, notably transit.

FIGURE 22: TOTAL NUMBER OF TRIPS BY AGE (JANUARY 2019) FIGURE 23: PERCENTAGE OF TOTAL TRIPS BY AGE (JANUARY 2019) 22 Other Modes 8% 8% Transit 20 19.92 10% Carpool 18.68 18 10% 10% Drive Alone

16.72 18% 16 10% 18% 14

12.73 12 11.99 19%

10 9.86

6 72% 4 64% 3.64 3.353.60 53% 2 1.99 1.87 1.70 1.56 1.411.62

0 18 - 34 35 - 54 55+ Total Trips 18.68 19.92 16.72 Drive Alone Trips 9.86 12.73 11.99 Carpool 3.60 3.64 1.70 Transit Trips 3.35 1.99 1.62 Other Modes 1.87 1.56 1.41 18 - 34 35 - 54 55+

23 | Page DETAILED FINDINGS: JUST ONE TRIP

AWARENESS OF CAMPAIGN(S)

The majority of residents recall seeing advertising or other FIGURE 24: AWARENESS OF JUST ONE TRIP PROGRAM communications some form of communications about replacing drive-alone trips with alternative modes or a Unaided Aware specific message containing the phrase “Just One Trip.” Aided Aware Awareness decreased following the initial launch of the Not Aware program but increased during the last survey wave which coincided with significant changes to travel conditions in the region (e.g., closure of the Alaskan Way viaduct, 42% 43% moving buses from the tunnel to surface streets, etc.). 45% 49% 49% Awareness of Just One Trip advertising / communications program is significantly higher among those living in the Alaskan Way travel corridor.

1% Awareness of Just One Trip by Corridor (January 2019) 3% 2% 2% I-90 Alaskan Way 3% Unaided Aware 44% 58% Aided Aware 3% 4% 53% 38% Not Aware

57% 53% 55% 50% 48%

SEPT 2017 JAN / FEB 2018 MAY / JUNE SEPT / OCT 2018 JAN 2019 2018

Unaided Aware: Seen, read, heard any communications related to replacing drive-alone trips with alternative modes; Aided Aware: Seen, read, or heard “just one trip” tagline

24 | Page Nearly half of those aware of the Just One Trip advertising / communications program recalled seeing something on buses or trains (combined inside and outside). Half recalled seeing or hearing something in traditional media (television, radio, or newspaper). Older residents are more likely to recall seeing the campaign on traditional media Only one out of seven residents recall seeing the campaign on social media. However, like traditional media this varies significantly by age. 18 – 34 35 – 54 55 Plus On Buses or Trains 69% 40% 29% Traditional Media 36% 47% 70% 22% 15% 8% Social Media

FIGURE 25: MEDIA CHANNELS DRIVING AWARENESS OF JUST ONE TRIP

On Buses or Trains 47%

Traditional Media 50% 35%

29% 26%

22% 21% Social Media 15% 14%

10% 10% 10%

3% 2% 2%

OUTSIDE OF ON-BOARD TELEVISION RADIO NEWSPAPER FACEBOOK INSTAGRAM TWITTER OTHER SOCIAL DIRECT MAIL OTHER PLACE SOME OTHER BUSES / TRAINSBUSES / TRAINS MEDIA ONLINE PLACE

25 | Page ATTITUDES TOWARD CAMPAIGN MESSAGE

In June 2018, additional questions were added to gain insights into respondents who were aware of the Just One Trip campaign reactions toward the message, by indicating the extent to which they agreed or disagreed with four statements about the message. The majority of respondents agreed that the message was effective in highlighted aspects of traveling by alternative modes that are good to know and that they personally connected with the overall message in the program. Opinions were mixed as to whether the message was effective in making individuals serious consider reducing the number of drive-alone trips they personally make.

FIGURE 26: ATTITUDES TOWARD CAMPAIGN MESSAGE

80% 7 6.34 Agree 5.95 6 Disagree 60% 5.37 Mean

4.59 5

40%

4 56% 51% 45% 20% 33% 3

2 0%

-20% -24% 1 -32% -20% -42%

-40% -1

-60% -2 The message highlighted aspects of I personally connected with the overall The message made me wonder what it The message made me seriously consider traveling by alternative modes that are message in the Just One Trip Program would be like for me to replace some of reducing the number of drive alone trips good for me to know my drive alone trips with an alternative that I make mode

Base: Respondents aware of the Just One Trip campaign. Mean is based on 11-pont scale where “0” means “strongly disagree” and “10” means “strongly agree.” Results are aggregated across the three survey waves (May / June 2018, Sept / Oct 2018, and Jan 2019).

26 | Page The effectiveness of the message in convincing residents FIGURE 27: AGREEMENT THAT MESSAGE WOULD MAKE INDIVIDUAL SERIOUSLY CONSIDER REDUCING to seriously consider reducing the number of drive-alone NUMBER OF DRIVE-ALONE TRIPS THEY MAKE BY CORRIDOR trips they make was the same in both of the two major travel corridors. 40% 4.72 5 Agree 4.42 Disagree 30% Mean 4

20% 35% 31% 3

10%

2 0%

-10% 1

-20% -40% -44% 0

-30%

-1 -40%

-50% -2 I-90 Alaskan Way

Mean is based on 11-pont scale where “0” means “strongly disagree” and “10” means “strongly agree.” Results are aggregated across the three survey waves (May / June 2018, Sept / Oct 2018, and Jan 2019).

27 | Page The message is significantly more effective among 18 to FIGURE 28: AGREEMENT THAT MESSAGE WOULD MAKE INDIVIDUAL SERIOUSLY CONSIDER REDUCING 34 years than among older residents. NUMBER OF DRIVE-ALONE TRIPS THEY MAKE BY AGE

60% 6 5.46 Agree Disagree 5 Mean 4.52

40%

3.76 4

20% 42% 3 33% 25%

-30%

-20% 0 -43% -53%

-1

-40%

-2

-60% -3 18-34 35-54 55 plus

28 | Page ATTITUDES TOWARD JUST ONE TRIP PROGRAM

In June 2018, additional questions were added to gain insights into respondents’ reactions toward the Just One Trip program. Respondents were read a brief description of the program and asked the extent to which they agreed or disagreed with four statements. The majority of respondents agreed that the Just One Trip program is creative. They are less likely to feel that the program will encourage people to drive less or have an impact on their personal travel behaviors. That said, the program has the potential to have a positive impact on travel behavior overall and among those who primarily take drive alone trips.

FIGURE 29: ATTITUDES TOWARD JUST ONE TRIP PROGRAM (ALL RESIDENTS)

80% 6.78 7 Agree 5.88 6 Disagree 60% Mean

5 4.39 40%

3.70 4 60%

20% 43% 3 31% 25%

2 0% -12% -21% 1

-20% -45% -54% 0

-40% -1

-60% -2 I think this is a very creative program I think this program would be very This program would be very effective in This program would have an impact on effective in encouraging people to drive making me personally take fewer drive my personal travel behaviors less alone trips

29 | Page

FIGURE 30: ATTITUDES TOWARD JUST ONE TRIP PROGRAM (RESIDENTS WHOSE PRIMARY MODE OF TRANSPORTATION IS DRIVE ALONE)

80% 7 6.48 Agree

6 Disagree 60% 5.52 Mean

5 40%

56% 3.76 4 3.53 20% 37% 23% 23% 3

-14% 2 -24%

-20%

-52% 1 -57%

-40% 0

-60% -1

-80% -2 I think this is a very creative program I think this program would be very This program would be very effective in This program would have an impact on effective in encouraging people to drive making me personally take fewer drive my personal travel behaviors less alone trips

30 | Page ATTITUDES TOWARD INCENTIVES

Respondents agree that offering incentives or rewards are an effective FIGURE 31: ATTITUDES TOWARD INCENTIVES means to encourage people to change their travel behaviors. 80% 6.97 7 They are less likely to agree that offering incentives or rewards are an effective means to encourage them to personally change their travel Agree behaviors. However, among those suggesting that the Just One Trip Disagree 5.58 6 program would have an impact on their personal travel behaviors, Mean incentives would clearly have an impact. 60% 5 Agreement / Agreement / Disagreement that Just Disagreement that One Trip Program Would Have an Offering Incentives or Impact on My Personal Travel 40% 4 Rewards are an Effective Behaviors 64% Means to Encourage Me Strongly Somewhat Neutral / 3 Personally to Change my Agree Agree Disagree 46% Travel Behaviors 20%

Net Agree 58% 62% 43% 2 Strongly Agree 44% 34% 22%

Somewhat Agree 14% 28% 21% 0% 1

Neutral 7% 19% 27% -13%

Disagree 34% 19% 30% 0 -31% 5.98 6.77 5.45 -20% Mean

-1

-40% -2 Offering incentives or rewards are Offering incentives or rewards are an effective means to encourage an effective means to encourage people to change their travel me personally to change my travel behaviors behaviors

31 | Page