BLN CEO Tales with Eric Ries. Participant list.

Company Title Intern Avenue CEO 7digital Product Manager Nimbulus Consulting Director Your Hidden Potential Director Sustain Mobile CEO Scanbuy VP Sporting Index Digital Campaign Manager Octopus Ventures Venture Capitalist Badgety Founder Amadeus Capital Director GoodApple Media Ltd Director London and Partners Senior Business Development Manager GoGoodJob Director Bantr Advisor Brown Rudnick LLP Partner NOOSHIN Ladies designer tailor Greycon Project Manager Tech City Investment Organisation Account Manager ProjectHUGO Director Fidelity Growth Partners Principal Decode Ventures CEO LivingSocial Communications Manager Mob On Mobile UI & UX Designer - Consultant MWAM Developer BraveNewTalent Head of Product IQ Capital Fund Managing Partner LLUSTRE Marketing & Product Director MWAM Developer Gobo Games Studio Head Jest Software Product Developer Ceros CEO Ceros CEO BraveNewTalent Head of Marketing Mint Digital / Stickygram Director JustGiving Partnerships Network Rail GIS Solution Architect Firebox.com Co-founder and CIO Balderton Capital Partner IDEO Business Designer Bantr Business Development Samsung Electronics Senior Engineering Manager Liberty Communications Account Director SapientNitro Lead Strategist very zen life PhD Student

BLN CEO Tales with Eric Ries. Participant list.

Bowley Design Director Company Title EMAnetworks CEO Springboard CEO Axispoint Solutions Limited Principle Consultant and COO LivingSocial Managing Director, UK Balderton Capital Principal DFJ Esprit Partner Housebites CTO Signify Non-Executive Director SMIDSY Ltd. Company Director 10CMS CEO GLP Director Onalytica Director Eagle Eye Solutions CMO McDonald's Restaurants Ltd General Counsel Brown Rudnick Associate Intamac Company Secretary Techcrunch Editor Humble Technologies Founder Totaljobs Group CTO Cameron & Wilding Director of Technology Newtrade Publishing Head of Print Media Gare Ventures Director Energized Work Agile Consultant 10CMS Head of Product Development ForgetMeNot Software Director of Technology Potato Founder Gnodal Limited Chief Financial Officer Streetvite Director PeerIndex Head of Product Totaljobs Group Senior Developer Advent Venture Partners General Partner Wahanda CEO Fai Entrepreneur Ethical Coding Director Bilbus Founder Your Hidden Potential (YHP) Co Founder & Chief Editor Fidelity Growth Partners Partner MiniMonos CEO 21apps Founder and CEO Seatwave CEO MMC Ventures Investment Director Teddle Co-Founder TTP Venture Managers Investment Director

BLN CEO Tales with Eric Ries. Participant list.

FightMyMonster Chairman Brown Rudnick Partner Company Title Orca Design Limited MANAGING DIRECTOR gleambook Co-founder goetzpartners Head of Technology M&A DFJ Esprit CEO Adwisdom Ltd Co-founder Totaljobs Group Scrum master Microcosm Co-Founder PeerIndex Commercial Team Distilled Co-founder Minified Co-founder Trinamo Partner of Trinamo Wellbeing In the City Technology Director CleverRun Founder IDG Deputy Editor, Techworld Goldmine Gaming Managing Director Atomico Senior Investment Manager Pikslme Co-Founder Resolve (GB) Ltd Director College HIll Partner Sazneo CEO Betfair Product Graduate 10CMS Client Services Director Teddle Co-Founder NACUE CEO Scottish Equity Partners Associate AEI Media Ltd Managing Director Lightning Tools Developer Holiday Extras Associate Customer Innovation Director LLUSTRE CEO Brown Rudnick LLP Partner Antrak Capital Partner Artfinder Business Development HNLondon Organiser Software Engineer dreamstake CEO London & Partners Senior Business Growth Manager Founder ?What if! Innovation Director gleambook Co-founder Faubourg 2050 Founder Onalytica Head of Client Services EA/Playfish GM Playfish London The Beans Group Founder

BLN CEO Tales with Eric Ries. Participant list.

The Beans Group Founder Inqb8tor CEO & Founder Angel Seeder Entrepreneur Company Title Paper Cavalier Chief Executive Dude Givey Founder Seedcamp Partner Eagle Eye Solutions Marketing Manager Calling Brands Brand Strategist Smart Software Marketing Director Tick 7 Director Ceros CEO StrikeAd European MD Imperial College Business School Corporate Partnership Manager Bit Zesty Ltd Technical Director Short Breaks Head of Planning and Delivery InCrops Project Business Innovation Manager Transmit CEO N/A Founder Vue Entertainment Interim Head of IT Operations Comufy Business Development Propellernet Managing Director Pelucid Ltd Mr UKTI Finance / Events Manager Forward Internet Group Ltd Search iCritical Software Managing Director Digital Dragonfly Director RocketSports Founder ForgetMeNot Africa Chief Operating Officer Royal Pharmaceutical Society, Pharmaceutical Press Head of Technology Rightster.com Adviser Liveplan.com General Manager The Internet Hacker/Founder GoodApple Media Ltd Director UK Trade & Investment Global Entreperneur Programme Manager Gobo Games Head of Production blossom.io Lead Developer Grand Union Planner Bailey Fisher Executive Search Partner BraveNewTalent Lead Developer City College Norwich Head of Marketing, Innovation and New Media Oakhall Ventures CEO N/A Investor Channel7b Enrepreneur RentMama.com CEO

BLN CEO Tales with Eric Ries. Participant list.

Handpoint CEO Vertu Swapit Product Manager Greycon Regional Manager Company Title Xing Director Gunderia Advisors General Manager NetClean Chairman Shortbreaks CEO for ShortBreaks Fits.me Virtual Fitting Room CEO Hallmedia Director Mayday Founder Women Unlimited CEO Plectic Blogger SocialGO plc CEO LaunchPad Recruits Founder Intelli-Call CEO Avisen Plc Cheif Executive Tech City Angel and Advisor Anobii COO Totaljobs Group Product Manager Analysis UK MD ViewsHound CTO C4L Finance Director Talis Group CFO AEI Media Ltd Product Marketing Manager Fidelity Growth Partners Principal uMotif - your beautifully simple well-being tracker CEO / Co-Founder Facebook Head of International Business Development Rapid Innovation Group Ltd CEO mkodo Product Manager Brown Rudnick Partner Korn/Ferry Director, Marketing Services MoviePilot board member Flockler Founder ViewsHound CEO Propellernet CEO Forward Internet Group Ltd Venture Capital brightsolid Customer Insight Analyst Metro Tech Lead Cambridge Temperature Concepts CEO Autonomy Systems CFO Stimuli Limited CEO Swapit.co.uk CEO IDEO Industrial Designer

BLN CEO Tales with Eric Ries. Participant list. m8 Capital Associate Eagle Eye Solutions Project Manager Trackitdown Ltd Director Coty UK Ltd UK IT Director BraveNewTalent Head of Client Solutions Company Title Telefonica Ventures Senior Investment Manager Amadeus & Angels Seed Fund CEO, Amadeus Mobile Seed Fund Discoveredd Tech Lead BraveNewTalent Lead Developer Gourmet Raw Director Fidelity Growth Partners Senior Associate Enterprise Nation Founder Bind Technologies Director GSK Database Analysis Manager Together London Principal Forbury Investment Network Analyst Springboard CEO GEP Mentor / Advisory Board Microsoft Corporation VC/Emerging Business Lead Technokitten.com Specialist in mobile media Software Verification Founder BlackBerry Senior Sales Director Trans-ocracy Founder androidbloke.co.uk Blogger Kulu Valley I&S Manager NetTek Ltd Director Sharpcloud CEO Imperial College Business School Venture Coach and Business Plan Manager Morgan Stanley Executive Director Thinking Digital Conference Founder Blink Collective Director Fidelity Growth Partners Analyst What If! Innovation Director WeRInteractive Marketer NESTA Investment Manager Microcosm Co-Founder Mind Candy CFO Lectrio Founder Self-employed Dance Entrepreneur Kovai Ltd Director TalkTalk Executive Assistant GEP Dealmaker GroupSpaces Co-Founder/CEO Forward Internet Group Venture Capital

BLN CEO Tales with Eric Ries. Participant list.

Holiday Extras Group CEO rehabstudio Strategy Director Betfair Strategy Manager Betfair Senior Product Manager Index Ventures Legal Counsel Portfolio Penguin Communications Manager Company Title Stylistpick CEO E-synergy Programme Manager The BLN Director The BLN Founder MinuteBox Founder/Director MinuteBase LTD Founder Atomico - An Investment Group Founder Mind Candy Development Manager Basekit CEO Kulu Valley CTO & Founder Pearson Director Digital Product and Consumer Technology Asset Match Founder - CEO Bossa Studios Co-Founder, MD Imperial College Business School Student Autonomy Corporation CEO & Founder HarbourVest Partners (U.K.) Limited Vice President Kulu Valley Product Manager IDEO Director of Business Development Numerous Strategist Onalytica Founding Director Enternships Editorial Manager Nicetripper Founder Jest Software Product Developer Signify Non-Executive Director Conversocial Co-founder and CEO DFJ Esprit Partner NESTA Policy Advisor: Innovation, investment and growth BraveNewTalent Director of Product Scanbuy Managing Director, UK Totaljobs Group Business Analyst Kt2.0 Director Bantr CEO Totaljobs Group Business Analyst Tesco Chief Information Officer ideaSpace Innovation Director NESTA MD TalkTalk Business Development Jammp Founder

BLN CEO Tales with Eric Ries. Participant list.

London & Partners Insane Logic CMO ATP CTO OpenCredo CEO Humans Invent Contributor All My Plans Chief Technology Officer Bird & Bird Partner Company Title London & Partners Business Development Manager (Japan) UK Trade & Investment Head of Entrepreneurship & Stakeholder Management Consulting Security architect Comufy CEO Tappped Lead Developer Startups-london Director Bailey Fisher Executive Search Partner Mind Candy CTO PleaseCycle Founder / CEO Red Morning Ltd. Founder & CEO Philips UK Marketing Manager All Join On.com Managing Director Totaljobs Group User Experience Analyst Trilogy Assistant Manager Waterfront Entertainment Studio Manager BraveNewTalent Lead Developer Tesco Stores Ltd Programme Manager Abcam Senior Projects & Bioinformatics Manager Alcatel-Lucent Software Engineer Kennet Partners Director Onalytica Chief Executive Officer London Labs BSkyB Delivery Manager IS Communications Director Terra Advisors VP, Search & Selection, EMEA Storm Forward Self Entrepreneur Perfect Storm Media Ltd. Founder/CEO Imperial College Business School Student Cogenta Business Development Director Medopad CRM m8 Capital Principal Pestival CEO Social Media Strategist Founder BraveNewTalent Lead Developer stealth CEO/founder Proximity London Social Media Account Manager

BLN CEO Tales with Eric Ries. Participant list.

IDEO Location Lead Phaseshift Consulting Owner Kulu Valley Developer Bossa Studios Co-Founder, MD livestation ceo Clickslide CEO Totaljobs Group NA Lloyds Pharmacy Ltd Director of IT Company Title Holiday Extras CEO Forrester Research VP Glamoo CEO Bit Zesty Ltd Director Jetsetter Mgr, Marketing Eduvee Director happiest Founder Holiday Extras COO BraveNewTalent CTO wonga.com Programme Manager FinanceAcar CoFounder Insane Logic Chief Juggler Holiday Extras CMTO Old Street Labs Founder Intamac CEO globosense.com CEO Amadeus Capital Partners Investment Manager Mind Candy Ltd Technical Product Manager Totaljobs Group Lead User Experience Analyst rehabstudio Technical Partner BBC Broadcast Journalist Propellernet Strategy Director TLcom Capital Partners General Partner Department for Business, Innovation & Skills Minister of State for Business and Enterprise Housebites CEO Octopus Ventures Investment Associate uberlife Head of Operations Mobile Monday Limited CTO Bloomnest Blogger Kulu Valley CEO & Founder Mind Candy Senior Product Manager Digital Prophets CEO Salesforce Chief Scientist Asset Match Ltd Research Director Forgather Partner Nicetripper Founder

BLN CEO Tales with Eric Ries. Participant list.

DFJ Esprit Partner IP Group plc Head of Physical Sciences Evry CEO Ribot Founder and CEO Ribot Creative Director & Co-founder Startup Weekend European Coordinator proover.com Founder Probrand Ltd Managing Director Innovation Agency CEO Europe Company Title UK Trade & Investment Programme Management Barbarians Gate Founder web start-up Profero Ltd CTO rehabstudio Creative Partner Market Sentinel Ltd Entrepreneur Anthemis Director StartUp Business Book review Blogger Wall Street Journal Editor Totaljobs Group Business Analyst Team lead Eagle Eye Solutions CEO Forward Internet Ventures Investor Stampfeet ceo ERA Foundation ERA Foundation Rapid Innovation Group Ltd CEO Minified Co-founder DFJ Esprit Associate Startups-london Director Construqtive CEO 1Spatial CEO Pikslme Co-Founder Facebook Head of Commerce Partnerships The Next Web UK & Media Editor to be founded Entrepreneur blossom.io CEO Ether Books CEO Fumbe Media Founder Calzaclick Founder Imperial College Business School Student Trackitdown ltd Director Forward Internet Group EIR Medopad co-founder Bing Developer Sitemorse CEO Xylitic Founder

BLN CEO Tales with Eric Ries. Participant list.

Lily Innovation Advisors Managing Director Wrky Founder BookingBug CEO Globosense Partner J.E.Beale PLC IT Director SThree London Sr. User Experience Designer Basis Technologies CEO CDI Europe Education Manager IP2IPO Limited FD Black Sheep Fund Commercial Operations Director Company Title DFS Executive Assistant Accel Partners Associate Pembridge Partnership Ltd Associate Abcam Head of IT Infrastructure Skimlinks Co-Founder Totaljobs Group CIO MMC Ventures Investment Director Gsudi Ltd Director Starmark Trading Software Developer Osvit Entrepreneur Imperial College Business School Student Plaxica Chief Operating Officer Betfair eCommerce & International Product Director Totaljobs Group Senior Developer Lightning Tools Co-Founder College Hill Account Executive BraveNewTalent Founder/CEO Rapid Innovation Group Consultant Denki Producer Doughty Hanson Technology Ventures VC Flattr Community Manager GrantTree Limited Director Phaenom Founder M8 Capital Associate Moov2 Ltd Director UBS Software developer freetemps free lancer picoChip President & CEO RolePoint Co-Founder Toumaz Technology CEO Bloomnest Blogger IntroAnalytics Ltd Founder Imperial College Business School Student Young Foundation Chief Executive

BLN CEO Tales with Eric Ries. Participant list.

Fidelity Growth Partners Senior Associate UBS Global Agile and Lean Coach UKTI Global Entrepreneur Programme Dealmaker Kingston Smith LLP Partner Paper Cavalier Director Medopad co-founder Tech City Chief Adviser London & Partners Business Development Manager The Rude Baguette, Girls in Tech, Carmine Writer Imperial College Business School Student rehabstudio MD Company Title The Dutchess Serial Entrepreneur DFJ Esprit Partner R Holloway & Associates Research Assistant BraveNewTalent Finance and Operations Manager Bank of America Merrill Lynch Head of Private Equity - GWIM EMEA Grand Tour journalist Xcite Digital Managing Director Andor Technology PLC CEO Discoveredd Founder WAYN Co-Founder & Co-CEO Tech Entrepreneurs Week CEO & Founder Trinamo Partner UK Trade & Investment Technology Specialist Forward Internet Group EIR Masabi CEO Totaljobs Group Product Manager Gobo Games Development Director 10CMS C.T.O Hotspur Capital Partner FreeDating.co.uk Proprietor Axispoint Solutions Limited Director of Strategic Alliances Totaljobs Group Product Consultant legacyhub ltd CEO What If! Innovation Inventor What If! Innovation Director Short Breaks Head of E Commerce for shortBreaks 21apps Founder and CEO Parkwalk Advisors Partner ex Firebox.com CTO Totaljobs Group Senior Web Designer The Kernel Editor-in-Chief GroupSpaces Cofounder / CTO The BLN Business Development

BLN CEO Tales with Eric Ries. Participant list.

Fuego Digital Media QSTP-LLC Director Platform Technologies