ABU WEBINAR SERIES REPORT 2018 OVERVIEW
ABU Programme Department launched its monthly webinar series in December 2016 with the aim to share knowledge and best practices on evolving media trends relevant to the fast-changing broadcasting industry.
In total, 22 webinars on a variety of topics ranging from social media storytelling to fake news were conducted since its launch in 2016. A total of 322 participants joined the webinar series and benefited from this initiative in 2018. In 2017, this number stood at 192 and this year the Webinar Series enjoyed an impressive 67 per cent increase in growth of participants bringing the total number of participants who joined the webinar to 517.
ABU WEBINAR SERIES CONTINUES TO GROW IN NUMBERS FROM YEAR TO YEAR ABU WEBINAR SERIES REPORT 2018
WEBINAR SERIES IN NUMBERS
ABU WEBINAR SERIES SAW A 67 PER CENT INCREASE IN GROWTH OF PARTICIPANTS FROM 2017 TO 2018.
22 517 WEBINARS PARTICIPANTS
COMPANY
70 40 ORGANISATIONS COUNTRIES / TERRITORIES
DEC 2018 ABU WEBINAR SERIES REPORT 2018 WHERE WE ARE TODAY
With only 3 participants 350 322 in the first edition of the 67% ABU Webinar Series in 280 December 2016, ABU Webinar Series have now grown a database of a 210 192 total number of 517 participants, a result 140 of ABU Webinar Series seeing a 67 percent 70 increase from 2017 to 3 2018. 0 2016 2017 2018
WEBINAR OF THE YEAR [2018]
Based on participants’ response and feedback, the most popular webinar of 2018 was ‘How to create videos that grab attention on social media?’ delivered by Arthur Sokolov, Head of Special Projects on Social Media at Russia Today.
ABU received 137 registrations for the webinar which featured a presentation on the fundamentals of producing video content designed specifically for social media. A total of 92 participants from 22 organisations joined the webinar making it the session that attracted the highest number of participants to date.
DEC 2018 ABU WEBINAR SERIES REPORT 2018
TOPICS COVERED In 2018
FROM SOCIAL MEDIA STORYTELLING TO FAKE NEWS...
INTERACTIVE STORYTELLING
INNOVATION ON A SHOESTRING: HOW TO KEEP UP WITH MEDIA DISRUPTION BY EXPERIMENTING WITH LIMITED RESOURCES
HOW DIGITAL TRANSFORMATION IMPACTS BROADCASTERS
DIGITAL INNOVATIONS FOR DIGITAL NATIVES
BOOSTING LINEAR TV REVENUES WITH POP-UP CHANNELS
DIGITAL CONTENT & COPYRIGHT ISSUES: CHALLENGES FACED BY BROADCASTERS
IMMERSIVE JOURNALISM: THE NEXT NEWS EXPERIENCE
HOW TO COMBAT FAKE NEWS
HOW TO CREATE VIDEOS THAT GRAB ATTENTION ON SOCIAL MEDIA?
BUILDING AUDIENCE CONNECTIONS IN A DIGITAL MEDIA ORGANISATION
DEC 2018 ABU WEBINAR SERIES REPORT 2018 the SPEAKERS
EXPERTS WHO ENRICHED THE SERIES IN 2018
AMIE MILLS ANSSI NATALIJA LIESBETH VAN KOMULAINEN GORSCAK DE KAR
BASKAR SEEMANTANI NATHAN MICHAEL SUBRAMANIAN SHARMA GRIFFITHS WEGENER
ARTHUR MÚIRNE SOKOLOV LAFFAN ABU WEBINAR SERIES REPORT 2018 GLOBAL PARTICIPANTS
FROM PACIFIC ISLANDS ALL THE WAY TO AFRICA
RTA (AFGHANISTAN) RADIO LIBAN (LEBANON) NBT ( THAILAND) RTSH (ALBANIA) TDM (MACAU) MCOT ( THAILAND) RADIO TODAY (BANGLADESH) RTM (MALAYSIA) THAI PBS ( THAILAND) BNNRC (BANGLADESH) ASTRO (MALAYSIA) TPT ( THAILAND) BTV (BANGLADESH) IPPTAR (MALAYSIA) TRT ( TURKEY) BB (BANGLADESH) MBC (MAURITIUS) TBC ( TONGA) BBS (BHUTAN) RADIO PLUS (MAURITIUS) VBTC ( VANUATU) RTB (BRUNEI) MRTV (MYANMAR) VOV ( VIETNAM) PNN (CAMBODIA) CHERRY FM (MYANMAR) VTV ( VIETNAM) CNTV (CHINA) PADAMYAR FM (MYANMAR) ERTU (EGYPT) NTV (NEPAL) AUB ( SENEGAL ) FBC (FIJI) RADIO NEPAL (NEPAL) DBS ( BOTSWANA ) FIJI TELEVISION (FIJI) ACORAB (NEPAL) NBC ( NAMIBIA) RTHK (HONG KONG) VON (NIGERIA) FRCN ( NIGERIA) PB (INDIA) PBC (PAKISTAN) DD (INDIA) NTA ( NIGERIA) METRO TV (INDONESIA) PTV (PAKISTAN) SBC ( SEYCHELLES) RRI (INDONESIA) ABS-CBN (PHILIPPINES) IRIB (IRAN) SBC (SAMOA) IRIB UNIVERSITY (IRAN) SBC (SAUDI ARABIA) NHK (JAPAN) SIBC (SOLOMON ISLANDS) KHABAR AGENCY (KAZAKHSTAN) MBC (SRI LANKA) KBS (KOREA) SLRC (SRI LANKA) LNR (LAOS) ITN (SRI LANKA) ABU WEBINAR SERIES REPORT 2018
INNOVATIVE LEARNING
Participants of Le Defi Media Group in Mauritius attending the Nov 2018 webinar session. This has become an effective way to engage and stimulate discussions among large groups of participants.
2018 was a successful year for ABU ABU members are finding innovative Webinar Series. The number of ways to engage their staff in our participants have increased rapidly monthly webinar series. Some of them from 192 in 2017 to 322 in 2018. ABU has (such as Le Defi Media Group in accumulated a database of more than Mauritius) organise group sessions to 500 participants to date. This database attend the webinars together and includes anyone who has ever joined a others encourage discussions among webinar session over the past two years. colleagues after the sessions. Some It is worth noting that there are members (such as VOV in Vietnam) also participants who have joined every translate the webinar presentations to single webinar session ever organised. their local languages and make them We have also now reached participants available to colleagues who wish to from African continent for the first understand the concepts more time. thoroughly - in their mother tongue.
Behind the success of the webinar remains a simple factor: the enthusiasm of participants to gain knowledge on a wide range of topics.
DEC 2018 GOING Forward
As webinars grow in popularity among ABU members, the demand for online-based learning is increasing year by year. To meet this demand and growing expectations of participants, ABU is looking into expanding and enriching its webinar series.
TOPICS THAT MATTER Based on experience, efforts will be made to include more up-to-date topics in the future. Topics that have generated much interest from participants in past webinars will be used as a basis to determine future webinar topics.
INCREASED OUTREACH For 2019, one of our goals is to reach out to members who have not yet participated in the Webinar Series.
PARTICIPANTS FEEDBACK A more participants-focused approach will be implemented to gauge how we can improve our webinar series further. We plan to conduct quarterly surveys among the participants of the webinar series to gather their inputs to see where we need improvements. Asia-Pacific Broadcasting Union 2nd Floor, IPPTAR Building, Angkasapuri 50614 Kuala Lumpur, Malaysia [email protected]