Tropicália and the Art Criticism of Mário Pedrosa in the 1960S

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Tropicália and the Art Criticism of Mário Pedrosa in the 1960S Is there a theory of peripheral postmodernism? Tropicália and the art criticism of Mário Pedrosa in the 1960s [ Existe uma teoria do pós-modernismo periférico? A Tropicália e a crítica de arte de Mário Pedrosa dos anos 1960 Josnei Di Carlo1 This work was carried out with support from the National Council for Scientific and Technological Development (CNPq – Conselho Nacional de Desenvolvimento Científico e Tecnológico) – Brazil. ABSTRACT • After Caetano Veloso and Gilberto e Gilberto Gil se apresentarem no Festival de Gil performed at the 1967 MPB Festival, there MPB, de 1967, evidenciou-se uma mudança was a change in Brazilian culture. From 1966 na cultura brasileira. De 1966 a 1968, Mário to 1968, Mário Pedrosa outlined in his Correio Pedrosa delineava em suas colunas do Correio da Manhã columns what he understood by da Manhã o que entendia por pós-modernismo postmodernism by analyzing contemporary analisando as artes visuais contemporâneas. visual arts. Despite the contemporaneity Apesar da contemporaneidade entre a between Tropicália and Pedrosa, his analysis Tropicália e Pedrosa, a análise dele não é is not used to understand the intervention of usada para compreender a intervenção dos the two musicians in the Brazilian culture dois músicos na cultura brasileira dos anos of the 1960s. Thus, we will reconstruct 1960. Assim, reconstruiremos o conceito de Pedrosa’s concept to investigate Tropicália Pedrosa para investigar a Tropicália enquanto as a manifestation of postmodernism uma manifestação do pós-modernismo in the periphery. • KEYWORDS • Mário na periferia. • PALAVRAS-CHAVE • Mário Pedrosa; postmodernism; center-periphery; Pedrosa; pós-modernismo; centro-periferia; Tropicalism. • RESUMO • Após Caetano Veloso Tropicalismo. Recebido em 4 de abril de 2019 Aprovado em 27 de julho de 2020 DI CARLO, Josnei. Is there a theory of peripheral postmodernism? Tropicália and the art criticism of Mário Pedrosa in the 1960s. Revista do Instituto de Estudos Brasileiros, Brasil, n. 76, p. 18-33, ago. 2020. DOI: https://doi.org/10.11606/issn.2316-901X.v1i76p18-33 1 Universidade Federal de Santa Catarina (UFSC, Florianópolis, SC, Brasil). Is there a theory of peripheral postmodernism? Tropicália and the art criticism of Mário Pedrosa in the 1960s [ Existe uma teoria do pós-modernismo periférico? A Tropicália e a crítica de arte de Mário Pedrosa dos anos 1960 Josnei Di Carlo1 This work was carried out with support from the National Council for Scientific and Technological Development (CNPq – Conselho Nacional de Desenvolvimento Científico e Tecnológico) – Brazil. The III Festival of Brazilian Popular Music, held by TV Record about 50 years ago, marks the emergence of Tropicália. When Caetano Veloso and Gilberto Gil took the stage at the Paramount Theater, being booed by the audience because they were accompanied by rock groups – Beat Boys and Os Mutantes, respectively –, they launched a new cultural cycle. The singers brought together radical artistic manifestations, from cinema to literature, through theater and visual arts, which aimed at authoritarianism, populism and customs. By incorporating all those aspects in a period when music was marked by rigid political positions, with the guitar symbolizing alienation from the newly established military dictatorship, Tropicália was ambivalent as a principle. Was its ambivalence political? No, and the military also understood that not when arresting and exiling Caetano and Gil in 1968, shortly after the Institutional Act Number 5 (AI-5 – Ato Institucional Nº 5) came into force; was structural, the Tropicalist aesthetic had an anthropophagic nature: without the fear of incorporating disparate elements, Tropicália allows to experience contemporaneity in a synchronous way, with the archaic and the modern integrated in an inapprehensible whole. Tropicalist ambivalence produced an immediate interest ever since its manifestation: between the late 1960s and the mid 1970s, Campos (1967a, 1967b, 1967c, 1968a, 1968b, 1968c), Chamie (1968), Schwarz (1978), Sant’Anna (1968), Santiago Recebido em 4 de abril de 2019 (1978), Vasconcellos (1977), among others, wrote founding texts about Tropicália. As Aprovado em 27 de julho de 2020 an ever-renewed interest, in the late 1970s Favaretto (1979) chose it as the object of study for his dissertation. Just a decade after they came on the scene, Caetano and DI CARLO, Josnei. Is there a theory of peripheral postmodernism? Tropicália and the art criticism of Gil were analyzed in depth by music and literary critics, and by sociology of culture2. Mário Pedrosa in the 1960s. Revista do Instituto de Estudos Brasileiros, Brasil, n. 76, p. 18-33, ago. 2020. 2 We sought to consult the original publishing sources – in the Estadão Collection (AE – Acervo Estadão) and in the National Library Foundation (FBN – Fundação Biblioteca Nacional). In cases where this was not possible, DOI: https://doi.org/10.11606/issn.2316-901X.v1i76p18-33 even when consulting the sources published for the first time in books, it is necessary to explain its origin: Schwarz’s article was originally published with the title “Remarques sur la Culture et la Politique au Brésil” – 1965/1969, in Les Temps Modernes, No. 288, 1970; Santiago’s piece, with the title “Caetano Veloso, os 365 Dias de Carnaval”, in Cadernos de Jornalismo e Comunicação, Jan.-Feb, 1973; the articles assembled by Vasconcellos in his 1977 book were published in Debate e Crítica, No. 6, July. 1975, Cadernos Almanaque, No. 2, 1976, Movimento, 1 Universidade Federal de Santa Catarina (UFSC, Florianópolis, SC, Brasil). 29 March. 1976 and Opinião, No. 196, Aug 6. 1976 and No. 199, Aug 17. 1976. • n. 76 • ago. 2020 (p. 18-33) 19 Ambivalence has always made Tropicália current and contemporary. With each new theory and with its concepts and categories used to examine certain phenomena of social reality, Tropicália is analyzed. In an interview with newspaper Zero Hora in 1990, Caetano argued that “tropicalism was an action by the people who worked with entertainment for the masses at the end of the 20th century, after all avant-garde were already aged. So it was already a post-modern situation” (LUCCHESI; DIEGUEZ, 1993, p. 250 – emphasis added). In 1994, Sovik (2012) presented a thesis on Tropicália arguing that Tropicalists produced a postmodern aesthetic in Brazil. Since the previous decade, the idea of postmodernism was already present in Brazil: two books sought to introduce the term, one written by Santos (1986) and another by Coelho (1986). While the former did not mention Brazilian thinkers who used the term before the French philosophers in the 1970s, the latter recognized Brazilian precursors, notably Mário Pedrosa, an art critic aware of the impact of new information technologies on culture and sensitivity. Between 1966 and 1968, Pedrosa began talking about postmodern art in his Correio da Manhã columns when referring to visual arts. We analyze Tropicália as a postmodern cultural style, considering the Pedrosian concept. D’Angelo (2011, p. 101 – emphasis added) observes that “the scope of the postmodern notion in Mário Pedrosa has a similar extent to that of Jameson, because it articulates the changes in art to the transformations of capitalism and culture”. When bringing Tropicália closer to postmodern aesthetics, Dunn (2009) and Brown (2007) have Fredric Jameson as their main reference. If the first alerts that the postmodern interpretation of Tropicália in dominant countries loses sight of its impact and intention in Brazil, the second affirms that Schwarz (1978), in his analysis of culture in the 1960s, described a postmodern cultural production without realizing it. Employing Pedrosa in our analysis of Tropicália indicates that the use of a concept thought in Brazil to apprehend postmodernism is a path to be explored: it was the transformations in the field of national and international arts, caused by the historical development of mass society, that led the critic to address postmodern art. We will first articulate aesthetic and political questions posed during the emergence of Tropicália, and then, when reconstructing Pedrosa’s understanding of postmodern art, we will analyze to what extent he may help us understand Tropicália, assembling, preferably, authors immersed in the context, in order to demonstrate that their appraisals regarding Tropicália described features present in the Pedrosian concept. Tropicália on newsstands In October 1967, the III Festival of Brazilian Popular Music took place in São Paulo. TV Record had created its festival in the previous year as a commercial strategy, taking advantage of their musical shows’ audience and planning a new one with the distinction of staging the main singers in Brazil, many of them hired by the company, competing against each other (TERRA; CALIL, 2013). The competitive atmosphere had been accentuated by the audience’s engagement, by applauding or booing the competitors. By exploring this aspect, Paulo Machado de Carvalho, director of TV 20 • n. 76 • ago. 2020 (p. 18-33) Record, leased the Paramount Theater, tripling the audience of the 1967 festival in comparison with the one of the previous year, which had been held at the Record Theater, with a capacity of 700 people. The efficient commercial strategy of the television network (NAPOLITANO, 2007) combined with the excellence of the songs presented, has made the III Festival of Brazilian Popular Music a landmark of our history. For Brazilian music, the composers took over their songs, presenting them to the public and
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