Manchester City Council Item 9 Neighbourhoods Scrutiny Committee 16 October 2012

Manchester City Council Report for Resolution

Report To: Neighbourhoods Scrutiny Committee – 16 October 2012

Subject: Update on Sports Events, including those related to the Olympics

Report of: Deputy Chief Executive (Neighbourhoods)

Summary

The report provides an update on the programme of sporting events which have happened so far this year, including those related to the Olympics. It also includes the impact these have had on local communities. The report highlights that over 109,000 people have taken part in mass participation sporting events such as the BUPA and Skyride and that over 580 volunteers have developed new skills and have been deployed to support the activities.

Linked to the events, Manchester secured over £3.9m investment from Sport England’s Olympic Legacy Programme, which represents the largest Olympic legacy investment into Sports facilities anywhere outside games related facilities. In addition, over 27 Olympic Games contracts were secured by Manchester companies and 5 overseas teams based themselves in Manchester generating over £1.2meconomic impact. 175 Manchester schools signed up to Olympic Get Set Education Programme and two Manchester Schools were fortunate enough to participate in Olympic Opening Ceremony in London.

Significant benefits were also achieved for Manchester’s tourism economy, over 70,000 people welcomed the Olympic Torch through Manchester and over 1,500 people welcomed the Paralympic Flame to the Olympic Live Site, throughout the Olympic period over 570,000 visitors attended the Manchester Live Site, with over 365,000 people watching the Olympics and 205,000 people watching the Paralympics. This was in addition to the 370,000 spectators who watched the Olympic Football at Old , generating an estimated £23m economic impact.

Around 550 Athletes and officials were based in Manchester as part of the Pre- Olympic and Paralympic Games training period. These Training Camps are in addition to those athletes who are permanently based in Greater Manchester. Manchester’s contribution to the games itself was the most significant achievement with over 1,000 staff and volunteers deployed from Manchester to support the games time operation, this was only surpassed by the achievements of the Manchester based athletes who accounted for over 40% of all GB medals, including 11 Olympic Gold medals and 16 Paralympic Gold medals.

To celebrate the success of the 2012 Games in Manchester a celebration of Manchester’s Olympic and Paralympic heroes will take place at Albert Square on Friday October 26th 2012. This event will include attendance from athletes, coaches, backroom support staff, torchbearers, Games Makers and Ambassadors.

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Recommendations

Members are asked to:

1. Note the community and economic impact for the City arising from the sporting events in 2012.

2. Recognise and support the importance of refreshing the Manchester Major Sports Events Strategy for the period 2013-17 to assist in securing public sector investment and attracting significant match funding from other public and private sector partners.

3. Recognise and support the importance of celebrating Manchester’s legacy from the Olympics and note the impact for Manchester which outside London is unparallel across the UK.

Contact Officers:

Name: Vicky Rosin Position: Deputy Chief Executive (Neighbourhoods) Telephone: 0161 234 4051 E-mail: [email protected]

Name: Eamonn O’Rourke Position: Head of Community and Cultural Services Telephone: 0161 953 2451 E-mail: e.o’[email protected]

Name : Neil Fairlamb Position : Head of Sport Telephone: 0161 223 1155 E-mail: [email protected]

Background documents (available for public inspection):

Progress Update on the Preparations and Legacy Impact of the 2012 Olympic & Paralympic Programme in Manchester - Report to Community and Neighbourhoods Overview and Scrutiny Committee – 13 December 2011 (Item 6).

1 Introduction

1.1 This paper provides an overview and update on the programme of sporting events which have happened so far this year, including those related to the Olympics. It also includes the impact these have had on local communities.

1.2 This report is in response to a request from the Council Executive in 2008 where Officers were asked to establish a steering group to maximise the impact of the 2012 Olympic and Paralympic Games. The report also provides an update to the previous report submitted to the meeting of 13th December 2011.

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2 Background

2.1 The report on Olympic and Paralympic related activity which was presented to Community and Neighbourhoods Scrutiny Committee in December 2011 identified a number of key areas where Manchester along with our regional partners could deliver community benefit linked to the London Olympic and Paralympic Games. These included:-

1. Delivering a programme of major sporting events that will showcase Manchester as a venue for elite sports events whilst inspiring mass participation in sporting activities across all communities. 2. Securing a number of Pre Games Training Camps. 3. Hosting the Olympic Torch Relay event. 4. Securing an Official Olympic Live Site in the city centre. 5. Supporting the hosting of the Olympic Football Tournament at “Old Trafford, Manchester”.

2.2 This paper set out the community impact against the above five areas of focus.

3 Major Sporting Events

3.1 The focus for the 2012 Major Sports Events Programme was developed on the basis of promoting the ‘Olympic value’ of encouraging people to take part in sport and physical activity. Consequently 109,000 people have been encouraged to get involved in a diverse range of activities and events in Manchester, including the BUPA Great Manchester Run and Junior / Mini Runs, the Great Manchester Swim, Great City Games, Sky Ride and the Great Manchester Cycle. In addition, these events were complemented with major spectator events attracting some of the best athletes in the world to Manchester. This included events such as the historic matches between GB and USA , which helped to achieve substantial media profile for the city, the European Taekwondo Championships and Rugby League Magic Weekend.

3.2 Furthermore, residents of Wythenshawe celebrated their very own version of the Games themselves, as people of all ages and abilities were given the chance to display their own Olympic spirit. Pupils from across Manchester Schools were also involved in their own School Olympics, which formed part of a national initiative linked to the Olympics in London.

3.3 BUPA Great Manchester Run and Great City Games

3.3.1 Once again Manchester residents took to the streets in their thousands for the BUPA Great Manchester Run on May 20th, a hugely popular event celebrating its 10th year. The event is complemented by a series of events including the Great City Games, where star athletes such as Jessica Ennis and Holly Bleasdale competed in front of thousands of fans lining the city centre streets along Deansgate and Albert Square.

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3.3.2 Over 40,000 people entered the run, of which an estimated 8,000 were Manchester residents. Such was the uptake that every ward in Manchester was represented with many people taking part for the first time. Over 100 free entries were provided to Manchester’s athletics clubs and community groups, who in turn raised money for their respective club activities in Manchester. In addition, over 200 volunteers were recruited to support the event. The event was underpinned by the Bupa Junior & Mini Great Manchester Run and the Great Schools Run which saw over 5,000 school children from across 60 schools complete the 2.4km course around Sportcity.

3.3.3 The Great City Games took place on a specially constructed running track on Deansgate, closing Manchester’s busiest high street to traffic for the whole of the weekend. The event was free to spectators, many of whom had taken part in the Great Manchester Run earlier in the day.

3.3.4 The Great City Games incorporated a programme of school sprints. The Manchester Great School Sprints competition began with an intra-school competition for each school to identify their fastest sprinters over 60m. Fourteen Secondary schools registered from across the city totalling 2,800 year 7 pupils taking part in the trials. All schools received a coaching booklet specially produced for the competition by the City Council, NOVA International (event promoter) and England Athletics.

3.3.5 Round 2 of the competition was delivered at the Regional Indoor Arena hosting 170 pupils from 8 schools. All the participants received coaching tips and advice from Great Britain’s Nadia Williams, Leon Baptiste and Andy Turner. The guest athletes delivered warm ups, drill sessions and advice on starting.

3.3.6 Round 3 took place on the Great City Games Deansgate Track. The fastest 90 pupils (45 girls and 45 boys) raced off over 150m. Six Olympic and World championship athletes including Olympic Gold Medallist Felix Sanchez delivered a one hour coaching sessions to the youngsters. The participants ran heats, semis and finals to identify the fastest four boys and girls to progress to round 4.

3.3.7 Round 4 was again on the City Games track over 150m and televised live on the BBC. The eight athletes received VIP athlete passes and went through warm-up and call up just as the elite athletes did on the day. The winner of each race was then presented with their trophy and interviewed live by Katharine Merry as the Great School Sprint Champion. All the athletes have since been encouraged to join their local athletics clubs and it is anticipated that some of the young people will become champions of the future.

3.4 Great Manchester Swim

3.4.1 Taking place at Quays, in the shadow of the impressive Media City development, this years Great Manchester Swim attracted a new record of over 3,000 open water swimmers, twice as many as in the previous year, with

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competitors ranging from novice to elite level. The action was covered on Channel 4 who broadcast a highlights show following the event.

3.4.2 Inspired by the Great Manchester Swim and supported by Event organisers, NOVA International, Manchester's St Edmunds, Ravensbury and Medlock Primary Schools attended an open water style festival at Miles Platting Pools on 29th June 2012, with European World Short Course Champion 2009 Jan Wolfgarten presenting the prizes. The 86 children tried a mini open water course in the all deep pool at Miles Platting, whilst also learning vital lifesaving skills in the more shallow pool.

3.4.3 Following on from the success of this the Community and Cultural Services have set up a weekly session at . For this, a trial was held at Miles Platting Pools with children identified from the school programme, with 32 children attending. The sessions have been attended by 13 - 16 young people each week in the summer holidays. In addition, NOVA International also offered a number of places in the Swim for adults, which were utilised by the City's Active Lifestyles team.

3.5 Sky Ride

3.5.1 On 15th July Manchester successfully hosted its fourth Sky Ride, giving residents the chance to cycle through city centre streets without a car in sight in a free event, open to all abilities and ages. Manchester’s Sky Ride acted as the flagship event for the nationwide programme, and allowed 20,000 cyclists to get on their bikes and enjoy traffic free streets. Manchester’s volunteer workforce assisted in the event, providing 75 volunteers acting as stewards around the city.

3.5.2 The event is underpinned by ‘Skyride local’, which is an ongoing led ride programme, which takes place across Manchester encouraging residents to cycle more regularly. Skyride local has delivered over 120 led rides in the past 12 months. The rides take place every Sunday and are free for all and targeted at families and friends. The rides take place at Wythenshawe Park, Platt Fields, Clayton Vale, Heaton Park, Chorlton Water Park and Boggart Hole Clough with some longer rides on quiet roads. The rides are led by British Cycling trained ride leaders and to date over 350 people have joined in.

3.6 Great Manchester Cycle

3.6.1 A new event for 2012, the Great Manchester Cycle, provided different levels of challenges for Manchester’s growing cycling community. 7,000 cyclists turned out alongside Olympic medallists Rebecca Romero and Lizzie Armitstead in what has already become the UK’s biggest timed cycling event. Manchester residents from local cycling clubs were able to take advantage of free entry to the event.

3.7 BT Paralympic World Cup

3.7.1 Once again Manchester hosted the BT Paralympic World Cup, the only elite

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multi-sport event for disabled athletes outside of the Paralympic Games. The event was a key stepping-stone in Team GB’s preparations for London 2012. School children from across the country took advantage of the free ticket scheme and witnessed athletes such as Oscar Pistorius and the best of the British team.

3.7.2 This event is well connected to the community with over 14,000 school children attending from across the country, 65 Manchester schools attended over the 5 days and almost 3,000 young people took part in the ‘come & try’ activities at the event. In addition, local schools & clubs volunteered at the event in: Kit carrying at the Athletics events, Ball Boys at the football events and medal bearers at all events. The event also incorporated cheerleading performances from local schools & clubs including: St Johns RC primary, Broadoak, Manchester Rising Stars, Manchester All Stars, Manchester Diamonds and Tameside Tycoons.

3.7.3 The Disability Sport Manager appointed in 2005 as part of the legacy of the event has worked with clubs & partner organisations in 2012 to deliver the following:

 1,228 disabled people took part in club sessions.  431 young people attended CADS (Children Able & Disabled Sport) coaching programme.  2 new clubs have been established in 2012. . Champions Sports Club. . Manchester Powerchair Football Team.  179 young people aged 16 -19 accessed Free Gym Passes.

3.8 GB v USA Basketball

3.8.1 Manchester made basketball history on July 18 & 19 at the Manchester Arena as it hosted USA national men’s and women’s basketball teams as they took on Great Britain in a pre-Olympic exhibition game.

3.8.2 Records were broken as the men’s game becoming the fastest selling basketball game in the United Kingdom and then the highest attended basketball game in the UK with an official attendance of 16,979, exceed only by the NBA pre season game of 2010. The women’s game also set a record for the highest attended women’s basketball game outside London Olympics with official attendance at 5,768.

3.8.3 A community engagement programmed was established which saw 3,223 people attend the game for free. This was made up of school groups, community groups, participants in Manchester Libraries summer reading challenge, people involved in London 2012 Inspire Mark Initiatives and the Passport to Sport School Programme.

3.8.4 USA Basketball legend Sam Perkins joined fellow inspirational speakers (John Amaechi and Diane Modahl) in delivering speeches at Manchester Town Hall for the STRIVE Conference (Successful Triumphs Recognized (through)

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Inspirational Voiced Experiences). Students from Wright Robinson Sports College, Trinity High School and St Peter’s High School attended this event.

3.8.5 In addition, St. Peter’s High School and Whalley Range High School provided ballboys and girls to assist at the two historic games.

3.9 European Taekwondo Championships

3.9.1 The Indoor Arena at Sportcity played host to this event for the first time, providing top class competitive action and preparation for Team GB’s medal hopefuls ahead of London 2012. As well as GB's top contenders, 400 of Europe's best Taekwondo athletes competed in four days of fierce competition. The event also saw appearances by both of GB's Olympic medalists, Jade Jones and Lutalo Mohammad.

3.9.2 Eighty Local students from East Manchester Academy took part in the opening ceremony, acting as flag bearers for the 40 competing nations and including Korean dancers and martial arts performers. Approximately 4,000 spectators attended the event over 3 days, including 1,098 school children who accessed the event thanks to free tickets provided by the Council.

3.9.3 In addition, 194 Manchester school children engaged with the sport via taster sessions, and a further 500 were involved in the ‘Opportunity Kicks programme. This initiative aims to provide young children in East Manchester the chance to participate in a sport which they would not have had previous access to. In January GB Taekwondo welcomed Cabinet Minister Iain Duncan Smith to the Academy based at Ten Acres Lane in Newton Heath, to witness the launch of the programme.

3.10 Rugby League Magic Weekend

3.10.1 The Etihad Stadium hosted all 14 Rugby League Super League teams in a weekend of non stop action featuring seven hand picked match ups. Traditionally held away from the heartland of the sport, this year marked a new direction for the event with a venue in the North of England. Event organisers were rewarded as record attendances were registered on both days with a cumulative crowd of 64,000 enjoying great summer weather and outstanding matches. The site also hosted extensive 'come and try' activities and associated entertainment, making this a great family day out.

3.10.2 Both Manchester Rugby League clubs were heavily involved, providing ball boys and girls and accessing free tickets for the weekend. The event is being used to kick start the existing Rugby League development initiatives and assist the already growing sport in the City, which will next year be host to the World Cup Final and host to World number one team Australia as they prepare for the event.

3.11 Wythenshawe Games

3.11.1 The Wythenshawe Games was a programme directly inspired by London

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2012, for which it received the games official “Inspired” recognition. The programme which was funded by Willow Park and Parkway Green Housing Trust’s, the City Council and the University Hospital of South Manchester, consisted of a School and Community Games leading up to an open weekend, week of activity and a closing ceremony, all aiming to engage local residents from ‘3 to 93’ in healthy body / health mind activities. The games involved a range of activities delivered from April 2012 through to July 2012 and culminated in a week of activity, including both an opening and closing ceremony.

3.11.2 In addition to promoting healthy activity in Wythenshawe and increasing sports participation, the programme set out to make healthy activity and sports as accessible to everyone as possible and creating a legacy after the Games by making physical and mental activity the norm in Wythenshawe. The games also set out to create community cohesion by bringing communities together, encouraging people to get involved and help celebrate the area through sport and cultural activities.

3.11.3 The Wythenshawe Games week kicked off with the opening weekend and consisted of two days of multi sport / taster activity on 21st and 22nd July in Wythenshawe Park. The weekend involved 24 different activities and engaged approximately 4,000 participants. A further 19 activities, including sports and cultural activities were delivered through the week with a further 4,500 people taking part.

3.11.4 The Wythenshawe Games final weekend celebrated the success of the games with a party in the park to include local live bands, Wythenshawe’s Got Talent Acts, Zumbathon and Boxing and Dance Exhibitions, all on the main stage across the weekend. The ceremony closed with a handover to Olympics and Paralympic Games, with Wythenshawe Games ambassador Ian Jones on hand to take Wythenshawe to London 2012 Paralympic Games.

3.12 Wythenshawe School Games

3.12.1 The Wythenshawe School Games delivered a fun based sport and fitness circuit, with individual Personal Best Targets to encourage all young people to get more fit and active regardless of ability or physical condition. The circuit tested the agility, balance, coordination and stamina of young people.

3.12.2 Circuit resources where funded through the Wythenshawe Games to invest into school sport and physical activity. Every school was awarded a circuit equipment bag and resource cards to support the school to deliver in house and encourage young people to get fit and active beyond the School Games Programme.

3.12.3 Sixteen Primary schools were engaged resulting in 2,082 Pupils from year’s 1 – 6 participating. In addition, Manchester College delivered a leadership programme to Newall Green High School, St Pauls High School, Manchester Enterprise Academy, Manchester Health Academy, resulting in 150 leaders being trained and deployed into feeder primary schools, assisting qualified

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staff to deliver the programme.

3.13 Wythenshawe Games Community Activity

3.13.1 The Community Games consisted of a Sports Programme made up of 23 sports and consisted of a 6 - 10 week free coaching pre Community Games which engaged a total of 26 sports clubs and 4,624 participants. All programmes were fully inclusive and delivered by qualified coaches on a weekly basis.

3.13.2 The Sports Programme led into a Competition Weekend, on the 28th and 29th July. All participants had the opportunity to take part in competitions and tournaments in all sports, giving them an insight into the competitive side of sport, with a pathway for continued participation across Wythenshawe’s Sports Clubs and Organisations.

3.14 The Wythenshawe Games achieved the following legacy outcomes

 7 new clubs established as part of Wythenshawe Games Legacy programme.  26 sports clubs engaged to support delivery of programmes and sustainability beyond the games.  400 volunteers supported the deliver of Wythenshawe Games.  85 volunteers engaged through the Manchester College, and all presented with a reference from Parkway Green Housing Trust.  200 participants signed up to Personal Best Programme.  4,624 engaged in sports programmes and competition.  5,105 participants engaged in cultural programmes.  Volunteers upskilled to minimum NGB qualifications, including 4 coaches, 1 coach and more to support sustainability of sports clubs.  Local & National media coverage on Wythenshawe Games.  £30,000 was generated for Wythenshawe summer sonic holiday programme.  Australian Swimmers attended the Opening ceremony and awarding medals to games participants.

4 Pre Games Training Camps

4.1 The Legacy created by the 2002 Commonwealth Games has provided Manchester with a wide range of world class sporting facilities and venues such as the Aquatics Centre, Sports City Athletics Arena, the National Cycling Centre Velodrome, and more recently the Centre of Excellence for GB Taekwondo, and the National BMX facility. This offer has allowed Manchester to deliver a programme of Pre Games Period Training Camps in the run up to both the Olympic and Paralympic Games.

4.2 Around 550 Athletes and officials have been based in Manchester over the pre games period and have trained at sixteen venues, mostly in Manchester facilities. This included the following teams

 Australian Olympic Swim Team

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 Thailand Olympic Team  USA Basketball  Thailand Paralympic Team  Brazilian Paralympic Team  GB Paralympic Swim Team

4.3 These camps are in addition to those athletes who are permanently based in Manchester and training in the various sports, such as Cycling, Taekwondo and Water Polo. It should be noted that over 60 Greater Manchester based athletes were part of the GB Squad who competed in the London 2012 Games. 13 of these athletes won a total of 16 medals, 11 gold, 2 Silver and 3 Bronze. The 60 athletes competed in a total of 9 Sports, including, Cycling (BMX, Mountain Bike, Road and Track), Taekwondo, Waterpolo, Athletics, Handball, Swimming, Rowing, Football and Basketball. This represents the highest medal tally for any city in the UK and would place Manchester 8th on the medal table as a country.

4.4 The Pre Games Training Camps have now closed and the Paralympic Teams now returned home following the end of the Games. A full evaluation of their performance and impact will be developed over the coming weeks, but the feedback from the visiting teams are that the they have been very satisfied with the organisation and the welcome and support they have received from Manchester.

4.5 The Training Camps and the visiting teams provide a boost to the local economy in terms of athlete spend on accommodation in local hotels, refreshments, sports facility, equipment hire revenue, and transport to and between training venues. Detailed work will be carried out to quantify the economic impact but on average each of the 550 athletes has stayed in Manchester for 10 days resulting in around 3,000 hotel room bookings and associated meals and sundries. It is estimated that the camps will have generated over £1.2m of inward investment to the City.

4.5 Whilst the primary purpose of the Pre Games Training Camps was to provide a first class training and preparation for elite athletes in the pre competition period, we also sought to utilise the camps and the teams from across the world to engage with a and inspire local residents and young people into sport and education.

4.6 A series of community engagement and activity events were held with all training camps and these resulted in a programme of events including:

o The Australian Swimming Open Training Session (19th July) - over 400 pupils from nine Manchester schools watched the Olympic team training and a meet and greet session afterwards with the athletes.

o Aqua Splash Festival, Australia Swimming Team (18th July) - 88 pupils from Birchfields primary school attended this event as a reward for achieving great results at school swimming where 6 Australian Olympic swimmers became team captains for the school event.

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o Open training Sessions for Brazil and Thailand Paralympic Team at venues such as Wright Robinson Sports College and Cedar Mount Boxing Facility.

o Attendance of athletes at Wythenshawe Games Opening Ceremony and other events

o Participation of Brazilian Cyclists in the Wythenshawe Wheelers Disability Cycling Club “Cycle to Rio” challenge that saw Club Members cycle the equivalent of the 5,000 miles to Rio De Jeneiro or 20,000 laps of the Athletics track.

o An open training session from the GB Paralympic Swimming Team on Aug 23rd with over 120 representatives of Disability Swimming Clubs across the region attending and meeting members of the team.

4.6 The feedback from the visiting team’s to Manchester has been phenomenal, the Brazilian Delegation have written to the City Council stating that “Manchester changed the perspective and vision of all of their athletes showing that a preparation of quality brought them a recognition of the size and importance of each of them. the leader for the Brazil Delegation stated that “I can assure you that some of our medals were won there in Manchester, due to the treatment our athletes received and the structure available to them showed that they are athletes of the highest level in the world and maybe some of them still did not fully believe it and the city of Manchester made a difference to these athletes”.

5 Olympic Torch Relay

5.1 The London 2012 Olympic Torch Relay visited Manchester over the weekend of June 23rd & 24th and was welcomed by fantastic crowds of over 50,000 along the route from Cheetham Park in the North through to the packed streets of the City Centre. In addition to the higher profile torchbearers such as Sir Chris Hoy, the Torch was carried by a legion of inspirational community champions who have helped to develop sporting and community activity in the city including three nominations from Manchester City Council as part of the Sports Community Champions Awards of 2011.

5.2 The Torch Relay journey through Manchester City Centre culminated in a spectacular evening celebration in the city's Albert Square where a crowd of over 12,000 were entertained by a live stage show of bands and then experience the finale as as the flame was carried on to the stage by 2011 Mancunian Of the Year, Carl Tilson. Carl has raised more than £100,000 for a charity that helps fellow sufferers of muscle-wasting disease Duchenne muscular dystrophy to ignite the flame cauldron. The show was followed by a free party at the Printworks, Withy Grove, with some of Africa's finest musicians bringing the 2012 Cultural Olympiad to Manchester's streets.

5.3 The success of the Councils “Line The Streets Campaign” also ensured that

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the crowds were out again to cheer the Olympic Torch in the very early hours of Sunday morning as it travelled through Moss Side, Rusholme, Longsight and Levenshulme before departing for Stockport at 8.30 a.m.

5.4 A key element of the “Line The Streets” Campaign was the use of the Olympic Torch as a symbol of inspiration for young people through local schools. Over 80% of schools in Manchester registered with London 2012 Olympic Education Programme “ Get Set” and Officers and Olympic Ambassador Volunteers visited all schools on the route to develop a co-ordinated programme of activities, banners and events along the route as well as a number of community breakfast events that provided gathering points for activities to welcome the Torch. These events included events at Cheetham Park, Moss Side Powerhouse, Rusholme Trinity House and Levenshulme Inspire Church Project who held a 24 hour sponsored exercise cycle ride which finished as the torch passed. Over 2,000 pupils from various Manchester schools attended the torch relay route and activation sites above.

6 Olympic “Live Site”

6.1 The Exchange Square Live Site has brought the games atmosphere right to the heart of the city centre giving a place to congregate, and witnessed fantastic crowds for events such as the opening and closing ceremonies, team GB matches, key GB medal hopes, the 100m final and super Saturday.

6.2 The Olympic Live Site opened from the 26th July when the first match of the Olympic Games staged at Old Trafford, through to the closing ceremony on the 12th of August, and carried up to 18 hrs of 2012 Olympic screen content each day for 18 consecutive days. The site accommodates up to 7,000 people for the high profile moments and works on a normal attendance of around 2,000 for normal screenings. The site remained open for the duration of the Paralympic Games in September and was visited by around 570,000 people over these two periods. Visitors were able to relax and enjoy the games with a drink and food at the temporary bar and refreshment facilities.

6.3 In addition to screening events on the large screen, the Council in partnership with National Sports Governing Bodies such as Badminton, British Triathlon, British Cycling and UK Athletics organised sports activation events to be based in the square, giving people the opportunity to try their hand at activities including street athletics, cycling “watt “bike challenges, football and basketball coaching and fun competitions and games.

7 Olympic Football Tournament

7.1 The Olympic Football Tournament involved nine matches over a period of 11 days which saw over 370,000 spectators attending the matches and many of these travelling from outside the region and abroad, visiting Manchester during their stay. Officers from the Council worked with its host city partners, Trafford and Salford, as well as the local, regional and national stakeholders to prepare and deliver a very successful tournament. An extensive programme of testing and resilience exercises and planning ensured that the host cities were in a

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state of Games readiness and this has been acknowledged by a formal letter of thanks and congratulations from the Government Olympic Executive.

7.2 The fans who travel from outside the region, around 140,000, are assumed to spend an average of £54 per head whilst in the city with over 10% staying overnight and many for more than one night. Detailed analysis of hotel occupancy rate comparisons is ongoing but the estimated impact to the area is estimated at £23m.

7.3 The City Council, having delivered a successful Volunteer programme for the 2002 Commonwealth Games were asked to establish a similar scheme to compliment the LOCOG Funded Games Makers programmes around the Olympic Venues on tournament days. The Volunteers provided a welcome and advice service to visitors to the City throughout the Olympic Period. The recruitment programme was administered by the Manchester Volunteer Sport Bureau (MVSB), with all Ambassadors registering via the website. The MSVB is an Inspire project that has attracted a large number of volunteers across Manchester over the past 2 years.

7.4 The Manchester Ambassador Programme, supported by Trafford and Salford Councils, recruited 580 volunteers, with over 55% coming from within Manchester to provide support for visitors to key sites including transport hubs at Manchester Airport, Manchester Piccadilly and Manchester Victoria, the Last Mile route from Manchester city centre to Trafford and Manchester city centre's live site at Exchange Square, where the Olympics were broadcast live on the big screen.

7.5 The Ambassadors were given excellent training, which included taking part in group role plays, learning practical skills such as first aid, discovering how to keep calm in a crisis through Anti Terrorism (delivered by GMP) and becoming skilled at dealing with difficult situations. Each Ambassador also received an invitation to study for City and Guilds Qualification in Event Volunteering through The Manchester College. To date around half of taken up the offer and 130 of these have already secured the qualification.

7.6 The primary purpose of the Ambassador Programme was to support the delivery of the Olympic Football Programme 26th July until 7th August. However, Ambassadors have continued to volunteers within the Live Site, supporting on many different activities such as sport activation and the Paralympic Torch Celebration Event on 24th August.

7.7 The success of the deployment of the Ambassador Volunteers on the Football Matches enabled the skills gained and the pool of fully trained Volunteers to be deployed to support the delivery of the Pre Games Training Camps of Australia Olympic swimming team and Brazil, Thailand and GB Cycling Paralympic teams who had chosen to train in Manchester.

8 Wider Impact of the Olympics for Culture, Business, and Partnership Working

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8.1 Cultural Olympiad

8.1.1 Manchester played a key role in the Cultural Olympiad in the North West culminating in a spectacular 12-week celebration bringing together leading artists from across the region and from all over the world, from 21 June until 9 September.

8.1.2 The largest single event in Manchester’s Cultural Olympiad offer was the “We Face Forward” exhibition of West African art and culture exploring the historical relationship of Manchester with West Africa. The exhibition, centred around The Manchester Art Galleries, also showed at a number of art venues around the city including Whitworth Art Gallery, The Manchester Museum, , Band on the Wall, Manchester Art Gallery, The Bridgewater Hall, The Printworks, Gallery Of Costume, the new National Football Museum and the Royal Northern College of Music. The exhibition attracted over 100,000 visitors.

8.1.3 As part of the Cultural Olympiad an Inspire programme was created nationally to use the power of the Games to drive change, increase sport and cultural participation, volunteering and promote the Olympic Values of excellence, friendship and respect, and the Paralympic values of courage, determination, inspiration.

8.1.4 21 Inspire Mark projects were registered in Manchester, ranging from Free Swimming for all young people across all Manchester Pools, to arts projects such as Bicycle Ballet and volunteering projects such as the Manchester Sport Volunteering Bureau. These projects captured the inspiration of the Olympics and ensured that the benefits extended beyond sport to improve participation, education standards and health and well being.

8.2 Businesses

8.2.1 In addition to hosting the football tournament, hosting elite and mass participation sporting events and several Olympic and Paralympic team training camps, Manchester companies have used the Olympics as an opportunity to showcase our collective skills and resources to secure direct economic benefit from the London 2012 Olympic Games.

8.2.2 The direct economic benefits of Manchester companies securing direct Olympic related contracts have been enjoyed across all areas of Manchester. The 27 businesses based directly contracted to provide services to the delivery of the Olympic Games, are based across 15 of the 32 wards in Manchester, ranging from a company based in Cheetham providing retail furniture to major city centre companies providing financial services to the London Organising Committee.

8.2.3 Whilst it is not possible to confirm the combined contract value of the Olympics in Manchester (as this is commercially sensitive), many sports facilities in Manchester have benefited directly from £3.9m Olympic Facilities Legacy capital funding, including the BMX Centre, Amaechi Basketball Centre,

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Whalley Range Football Club and Moss Side Boxing Club. Many new jobs have also been created at these facilities including 20 new jobs following the redevelopment at the National Cycling Centre in Clayton and Taekwondo National Centre of Excellence in Newton Heath, and these, and other facilities, will continue to benefit from future revenue from the increased sports participation legacy.

8.3 Education & Schools

8.3.1 Manchester Schools, supported by the Sport Education Team at Community & Cultural Services, fully embraced the LOCOG Olympic School “Get Set” Education Programme ,with 175 (82%) signing up to participate in the programme. The work of several Manchester schools in promoting the Olympic ideals and projects within their own schools and wider communities led to 2 Manchester schools, Our Lady’s High School in North Manchester and Our Lady`s Primary School in Whalley Range receiving additional funding from LOCOG to “Plan 2012 Programme” (out of only 125 nationally). Our Lady’s High School along with Broadoak Primary School in Didsbury were also rewarded for their inspirational Get Set Programme activity by being invited to participate as flag bearers in the Olympic Opening Ceremony.

8.4 Partnership Working

8.4.1 The Football Tournament, as well as the other Olympic Events such as the Torch Relay, provided a framework for more effective and co-ordinated cross boundary partnership working with our Local Authority partners in Trafford and Salford, the other Greater Manchester Local Authorities, Emergency Services and statutory services and regional stakeholders. This partnership working delivered innovative approaches to how we work together on issues such as spectator travel, street management, licensing highways as well as Emergency Planning and Civil Resilience Testing Exercises to ensure that Manchester and the Olympic Football venues were tested for their Games Readiness. Indeed, this Partnership which delivered a very successful part of the games has received recognition and formal congratulations from the Government Olympic Executive and extended to pooling resources, management and budgets for the Ambassador Volunteer scheme.

8.4.2 A full evaluation of the partnership working is currently being carried out with our partners to identify Lessons Leaned and opportunities for improved partnership working and knowledge transfer on future events and projects.

8.4.3 In addition the skills and experience of Manchester City Council employees and our stakeholder partners such as Greater Manchester Police were instrumental in contributing to the successful planning and delivery of the London 2012 games. Staff from Community & Cultural Services were seconded by LOCOG in a range of roles ranging in London and Manchester from Logistics Management in the Olympic Stadium itself, Technical Support at the Water Polo Arena, to a team of 4 staff forming the Athlete Village Management Service to the Olympic Football Hotels in Manchester.

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8.4.4 In addition to Manchester City Council staff , our local partners also contributed to the successful delivery of the Games in London, as well as Manchester, with several hundred Greater Manchester Police Officers, Ambulance Service staff and other personnel travelling to London to support Olympic Operations. Closer to home, the role of the volunteer Special Constables and Medical volunteers was instrumental in ensuring a safe Olympics.

9. Conclusion and Next Steps

9.1 As can be seen from the detail outlined in the report Manchester has generated significant community benefits from Major Sport Events in 2012 and has delivered unrivalled benefits from the London Olympic and Paralympic Games. It is unlikely that any single city in the UK (outside of London) has derived greater community benefit than Manchester from the Games. Over 100,000 people have been engaged across all of the events in sport and physical activity as a result of the events and over 1,000 volunteers have developed new skills and been deployed to support the various activities.

9.2 As part of the legacy of the Olympics it is anticipated that the Ambassadors will continue to volunteer in future events and activities, which will help individuals to learn and develop new skills. Opportunities will continue to be offered to all volunteers via a web portal, which has been recognised as an ‘Olympic Inspired’ model of good practice. The portal will be utilised by Community and Culture Services to recruit and deploy volunteers not only in sport but across Parks, Libraries, Arts and Culture. Ambassadors will able to access Educational and Vocational qualifications as part of their ongoing Training and Development Programmes and all Ambassadors will be provided with a Commemorative Olympic Baton in recognition of their support.

9.3 To celebrate the success of the 2012 Games in Manchester a celebration of Manchester’s Olympic and Paralympic heroes will take place at Albert Square on Friday October 26th 2012. This event will include attendance from athletes, coaches, backroom support staff, torchbearers, Games Makers and Ambassadors.

9.4 To celebrate the cusses in Manchester It is intended that Community and Cultural Services will produce an End of Games Report which will highlight all of the benefits associated with the Olympics and Paralympics, including those relating to Culture, Business, Tourism, Inward Investment and Sport and Leisure. The report will be published in November 2012.

9.5 Looking ahead to 2013 the sporting events delivered in 2012 will be built upon to create a strong and lasting legacy. The ‘Great’ series of events will be further developed to create a ‘Great Summer of Sport’; this will ensure that over 100,000 people are engaged in mass participation events every year. The Sky Ride local led rides will continue to be expanded and the Wythenshawe Games will be built upon to create an ongoing activity programme for local residents.

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9.6 Visiting nations will continue to come back to Manchester. Swim Australia will return in 2014 in preparation for the Commonwealth Games in Glasgow, the Australia Rugby League Team will train in Manchester ahead of the Rugby League World Cup and Officers will continue to strengthen linkages with Brazil, Team GB and Thailand to examine other opportunities for training camps linked to major events.

9.7 It is anticipated with the Rugby League World Cup, the World Squash Championships, the NBA Pre Season Basketball Game and the ‘Great Summer of Sport’ that next year could be another significant year for sport and for local communities to be engaged and inspired to take part. The relationships developed over the last 12 months with Trafford and Salford will also enable a more collaborative approach on future sporting events such as those linked to Football, Cricket, Rugby Union and Rugby League.

9.8 Finally, UK Sport will soon be entering into the next Olympic funding cycle building towards Rio in 2016. Along with this comes a significant opportunity to capture other sporting events in Manchester. Early indications from UK Sport are that there will be increased opportunity and funds made available to continue to attract Major Sporting Events to the UK. Therefore, over the autumn of 2012 Community and Cultural Services are intending to refresh the Major Sports Events Strategy for the period 2013-2017 for consideration of the Council Executive. The Strategy will set out the opportunities and the benefits over the next four years, building on the progress made between Beijing in 2008 and London in 2012.

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