Gd22/ Take Care Campaign, 1968 – 2000
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GD22/ TAKE CARE CAMPAIGN, 1968 – 2000 Introduction 1 Management files, 1989 – 1995 1 Conferences, 1989 – 1993 2 Administration and correspondence, 1988 – 1995 2 Reports, 1988 – 1998 3 Lothian Lifestyle Options research and reports, 1994 – 1995 4 Take Care campaign background, 1988 – 1991 1 Background to the Take Care campaign, 1988 – 1991 5 Advertising and design, 1988 – 1997 1 Advertising and design companies/organisations, 1988 – 1997 2 Designs and advertisements in the media, 1990 – 1996 6 Health Education, 1975 – 2000 1 Teaching resources, 1987 – 1990 2 Sex education, 1980s – 2000 3 Information packs, 1990 – 1996 4 Diet, nutrition, smoking, 1975 – 1986 7 Associated campaigns/events/services, 1990 – 2000s 1 Radio Forth, 1991 – 1993 2 World AIDS Day, 1990 – 1997 3 Healthy Respect, 2000s 4 Child protection, 1994 – 2000 5 C card service, 1993 – 2000 6 HIV and the workplace, 1990 – 1993 7 Photographs, 1992 – 1995 GD22/ TAKE CARE CAMPAIGN, 1968 – 2000 8 Meridian, 1988 – 1998 1 Local AIDS: Information for General Practitioners in Lothian. 1988 – 1998 2 Project Profiles. Health Promotion Department, Lothian Health, 1990 – 1997 3 Meridian administration, 1991 – 1996 9 Meridian: Information at a Glance, 1989 – 1997 10 Miscellaneous, 1988 – 1996 1 Education, 1991 – 1995 2 Training, 1988 – 1996 3 Resources, 1990s 4 Information, 1988 – 1996 5 Theatre, 1992 – 1995 11 Miscellaneous, office ephemera, 1968 – 1990 12 Audio-visual material, 1991 – 1996 1 Audio cassettes, 1991 – 1996 2 Video cassettes, 1991 – 1993 3 Computer floppy disks, 1991 4 Film reels, 1992 – 1993 13 Press cuttings, 1989 – 2000 14 Take Care campaign promotional materials, 1985 – 1998 1 Leaflets, 1985 – 1998 2 Posters, 1990s 3 Laminated posters, 1990s 4 Small posters and stickers, postcards and information cards, 1990s 5 Objects, 1990s 6 Artwork, 1990s GD22/ TAKE CARE CAMPAIGN, 1968 – 2000 7 Display boards, 1990s GD22/ TAKE CARE CAMPAIGN, 1968 – 2000 Introduction The Take Care campaign began in 1989 in response to the high rate of HIV infection in Edinburgh and the Lothians, affecting mainly young heterosexual people. The campaign was intended to raise awareness of HIV and AIDS amongst all members of the community and involved advertising, events and education. Although the campaign recognised that there were particular ‘at risk groups’ vulnerable to HIV transmission, such as intravenous-drug users, it aimed to avoid stigmatising particular groups or behaviours, and instead emphasised that HIV was an issue for everyone. The campaign took a very direct, explicate and vibrant approach to get its message across. Straight-to-the-point promotion of safe sex was disseminated which stressed that everyone should ‘take care of themselves and encourage others to take care’. This ground-breaking, and at times controversial, awareness raising campaign was jointly launched by Lothian Health Board (LHB) and Lothian Regional Council (LRC.) The collection is varied, both in terms of content and materials. It includes operational, administrative and project files; educational resources and promotional material including leaflets, posters, display boards, t-shirts, badges, balloons and condoms; newspapers; and audio/visual materials. The campaign also collected material from related organisations and projects illustrative of similar initiatives both in the UK and abroad. This collection thoroughly documents the entire campaign and includes a wealth of publicity material, an impressive reminder of the visual aspect of the response to HIV and AIDS. The collection was transferred to LHSA in 1999 directly from NHS Lothian. Where no title was given for an item or file, one has been estimated (in square brackets.) Acc01/042 CM/2015 LW/2016 GD22/ TAKE CARE CAMPAIGN, 1968 – 2000 1 Management Files, 1989 – 1995 1 Conferences, 1989 – 1993 1 1989 – 1993 [Conferences.] Papers and promotional materials including tickets, leaflets, posters, programmes, notes, speeches, news releases and correspondence relating to various HIV/AIDS conferences. Conferences include Healthy Living in the Age of AIDS, for Lothian parents; the National AIDS Manual Conference; Sex Drugs and Rock and Roll – the implications of HIV/AIDS for people working for young people; and Theology and Transformation: The Challenge of HIV/AIDS to the Church. 2 Administration and correspondence, 1988 – 1995 Administration documents and correspondence relating to various business activities of the Take Care campaign. The papers are arranged chronologically and subjects within each file are listed. 1 1988 – 1990 [Administration 1.] News releases, correspondence, guidelines, reports and notes relating to HIV/AIDS infected needle stick injury; HIV positive schoolchildren; hospital accommodation for HIV positive patients; World AIDS Day (WAD); young people and sex education; production of Europe against AIDS logo; HIV/AIDS staff training; Take Care campaign background; awareness and promotion; strategy, aims and principles; and skills for prison nurse officers. 2 1990 [Administration 2.] Correspondence, Take Care background information, circulars, posters, job descriptions, meeting minutes and reports relating to: the development of a HIV/AIDS archive; National AIDS Helpline workers; Senior Health Promotion Officer – HIV/AIDS team post and HIV/AIDS Education Facilitators post; HIV/AIDS education for young women and school pupils; Take Care campaign evaluation, activity and future planning; workshop on drug use in Lothian; and LHB AIDS Team meetings. GD22/ TAKE CARE CAMPAIGN, 1968 – 2000 3 1991 [Administration 3.] Correspondence, notes, reports, policy documents, proposals, forms, diagrams, promotional material and meeting minutes relating to: Take Care business, weekly priorities, background, projects, posts, strategic planning, funding and budgets; LHB Health Education Department ; the Spittle Street Centre – HIV/AIDS resource centre for Lothian; HIV/AIDS Team workshops, meetings, health promotion programmes, projects and service provision; training programmes offered by various health/support agencies; LRC involvement in HIV/AIDS health education; and management structures. 4 1991 – 1992 [Administration 4.] Timetables, promotional material, storyboards, correspondence and logo designs relating to Take Care film productions including Take Care - Don’t Bet On It and Take Care – Fruit Machine. Also includes papers relating to research into the campaign’s impact on sexual relationships; work plans and campaign objectives; reports on the management of HIV in Lothian, including strategy plans for health promotion and education initiatives such as a needle exchange. 5 1993 [Administration 5.] LHB HIV/AIDS and Drugs Team file index. Also contains correspondence, reports and articles relating to HIV/AIDS Health Education funding, aims and objectives; work plans; and production of promotional material and Take Care campaign logos. 6 1994 [Administration 6.] Reports, notes, correspondence, and newspaper clippings relating to Take Care background, evaluation, aims, recommendations, promotion priorities, and graphic designs. Also contains information on HIV infection rates and HIV- related agencies. 7 1995 [Administration 7.] Papers relating to Take Care video productions; and agendas for eight- week campaigns around Edinburgh and the Lothians with evaluations. GD22/ TAKE CARE CAMPAIGN, 1968 – 2000 2 Reports, 1988 – 1998 Arranged in chronological order. 1 1986 Hepatitis B Notification in Edinburgh: a study by Edinburgh District Council and Lothian Health Board. Report by G Bath & R A Carson, City of Edinburgh District Council Environmental Health Department. 2 1987 AIDS as a Communicable Disease: a discussion document and City strategy. Report by R A Carson, City of Edinburgh District Council Environmental Health Department. 3 1988 AIDS in Lothian: Everyone’s Concern: A report in response to the AIDS (Control) Act 1987. LHB report. 4 1989 Lothian Health Board Annual Report 1988- 1989. LHB report 5 1989 AIDS in Lothian: Time to Take Care: A report in response to the AIDS (Control) Act 1987. LHB report. 6 1990 AIDS in Lothian: Facing the Facts: A report in response to the AIDS (Control) Act 1987. LHB report. 7 Sep 1990 Take Care – A Student’s View. Report by Devendra Moljee. 8 1991 Lothian Health Board HIV/AIDS Awareness Campaign: Bus Advertising. Report by A Haywood, and P Teer, University of Strathclyde. 9 1992 “Take Care” Safe(r) Sex/Relationships Media Campaign Pretext: Main Findings. Report by A M MacKintosh, P Teer, and D Eadie, University of Strathclyde. 10 1993 Take Care Media Campaign on HIV/AIDS: Evaluation Report Part 1: Quantitative Street Survey. Lothian Health Education Department report by Y Bostock et al. GD22/ TAKE CARE CAMPAIGN, 1968 – 2000 11 1993 Take Care Media Campaign on HIV/AIDS: Evaluation Report Part 2: Qualitative Work with Focus Groups. Report by Y Bostock et al, Lothian Health Education Department. 12 1994 AIDS/HIV General Public Campaign Evaluation Research: Review of Methodologies: Debrief Presentation. Report by C Wade. 13 1994 Evaluation of HIV/AIDS General Public Campaign Stage 2: Research Debrief Presentation. Report by C Wade. 14 1994 Issue 9 Pre-Test: Research Debrief Presentation, Report by C Wade. 15 1994 AIDS/HIV General Public Campaign Evaluation Research: Management Summary Report. Report by C Wade. 16 1994 Code of Practice for the Pharmaceutical Industry. The Association of the British Pharmaceutical Industry report. 17 1998 Sexual Health in Cyberspace: overcoming the obstacles to promoting sexual health on