Partnership Programme 2020/21 Vector Racing I Partnership Programme 2020.1

PARTNERSHIP PROGRAMME 2020/21 VECTOR RACING I PARTNERSHIP PROGRAMME 2020.1

INTRODUCTION

WELCOME TO A TRULY UNIQUE AND PROGRESSIVE BRAND MARKETING PLATFORM…

PERFORMANCE MEETS LIFESTYLE IN A MULTI-POWER PLATFORM

VECTOR PROGRAMMES

ACE POWER TRAIN ICE POWER TRAIN PROGRAMME PROGRAMME

• ACE WORLD RECORDS PROGRAMME • ICE WORLD RECORDS PROGRAMME • ELECTRIC ‘100’ • IRACE ACTIVATION/EVENTS • 34’ ELECTRIC DEVELOPMENT • UIM ENDURANCE RACING • 1-CLASS ELECTRIC RACING • MOTORSPORT TRIATHLON

BACKGROUND

WORLD RECORDS • Vector Martini Racing was the only British powerboat team 17 in history to officially carry the Martini Racing stripes.

WORLD CHAMPIONSHIP TITLES • The boat was unveiled at the Monaco Formula 1 Grand Prix as 2 part of the Williams Martini Racing Formula 1 launch weekend. The team ran highly-successful activations for both Martini and EUROPEAN CHAMPIONSHIP TITLES Porsche over the course of a three-year partnership in glamorous 3 locations including Monaco and Italy. • In 2014 the team won the prestigious Cowes Classic Endurance 4 K7 GOLD STARS Race for the first time, going on to lift the trophy for a second time in 2015 and making it an iconic back-to-back winner. • Throughout the partnership Vector Martini Racing received a variety of accolades and high-quality lifestyle press coverage documenting the team’s success in racing and experiential activation.

4 x K7 Gold Stars WORLD I NATIONAL RECORDS OVER 100MPH

RECENT ACHIEVEMENTS

NEW OUTRIGHT ELECTRIC SPEED WORLD RECORD • In a ground-breaking programme, the Jaguar Vector team successfully broke both the World and National Outright Electric speed records. • The Vector V20E all-electric powered boat was designed and constructed by Vector in partnership with Jaguar and Williams Advanced Engineering and took the team on a true journey of technological innovation and sustainable development. • This milestone achievement has set the bar for the next chapter of the World Records Programme, including lifting the ‘electric’ bar above the 100mph mark and further cementing Vector’s position as a true pioneer in the electric high-performance ELECTRIC WORLD RECORD maritime sector. 88.6mph

ELECTRIC, CUTTING-EDGE AND SUSTAINABLE TECHNOLOGY

2020-21 WORLD AND NATIONAL RECORDS

A programme of UIM World and RYA National Records designed to push the boundaries of technical performance and to ‘raise the bar’ globally in the maritime performance sector including: • Poole-Cherbourg Cross Channel & Round Great Britain • Round Isle of Wight – 5 laps, 10 laps, 6 and 12 hours • Southern Isles & Cork – Fastnet – Cork • World Electric Outright Speed Record ‘100’ at Coniston • Marathon ‘A’ Class Record at Coniston • London to Monaco or Venice to Monte Carlo • Miami to Cancun or Miami to New York • Shanghai to Hainan or Pan-Malaysia

PUSHING THE BOUNDARIES OF MAN AND MACHINE

2020-21 WORLD OFFSHORE CHAMPIONSHIP SERIES TBC

A recently established and growing series of European offshore endurance races between May and September which will serve as a bona-fide World Championship Series for offshore endurance racing with teams competing to win the infamous Harmsworth Trophy. • Poole Bay (UK) • Guernsey (Channel Islands) • Cowes Torquay Cowes (UK) • Skagerrak Powerboat Race (Norway) • Fifth race to be confirmed

LEADING FROM THE FRONT

2020-21 WORLD OFFSHORE CHAMPIONSHIP SERIES TBC

• Vector is offering a select group of premium brands the opportunity to partner with the most dynamic multi-platform powered marketing channel in motorsports and entertainment. • A unique opportunity to partner and amplify through Vector’s global motorsport audiences through technological development and achievement. • This document outlines the full range of opportunities and benefits for partners around the 2020-21 Vector Racing programme.

LEADING FROM THE FRONT

KEY BENEFITS

BRANDING AND ASSOCIATION Association with a distinctive family of highly-value premium brands with similar core values, direct access to World Record attempts, established World Championships racing series and other core motorsport events. EXPOSURE Increased media coverage and awareness in an exponentially growing motorsport sector with a guaranteed media return over the duration of the partnership. LOCATIONS Diverse event calendar for 2020-21 which includes many new and existing events and locations in key territories.

GLOBAL, UNIQUE, CUTTING-EDGE AND MULTI-DIMENSIONAL

KEY BENEFITS (CONTINUED)

EXPERIENCE Vector iRace participants experience speeds of up to 100mph in a Vector V40R powerboat and qualify for membership of the unique Vector iRace 100 Club. CELEBRITY ENDORSEMENT High-profile media personality association is delivered through automatic partnership with the iRace Pro Team which will grow to include partner selected brand ambassadors. DIGITAL PLATFORMS Over 600,000 direct followers on social media making it already the largest in the marine industry and more frequented than many established motorsport platforms and extension into the Vector Racing partner network. CONTENT CREATION High-quality production and customised on-board camera systems open up a whole new high-definition world on water for bespoke partner use online and on mobile.

TARGETED ACTIVATION, CONTENT & CELEBRITY INVOLVEMENT

PARTNERSHIP ACTIVATION

STATIC DISPLAY • Static display of V20E or V40R with manned kiosk. IRACE EXPERIENCE • Dedicated, incentive-led data capture programme to maximise audience engagement and data analysis. DATA CAPTURE • Dedicated, incentive-led data capture programme to maximise audience engagement and customer profiling opportunities. SOCIAL CONTENT • Production of bespoke event content for promotion through social and live onsite media channels.

INCOMPARABLE ACTIVATION OPPORTUNITIES

EXPERIENTIAL ACTIVATION

The Vector iRace programme is available globally and exclusively to Vector partners. • The only team in the world insured to carry corporate VIPs at speeds of up to 100mph. • A totally controlled environment, professional pilots and support crews on and off the water. • 100 percent safety record with over 300 participants to date including VIPs, celebrities, journalists, competition winners and dealer/distributor networks. • Flexible timing, location and integration with other facilities. • A once-in-a-lifetime ‘money can’t buy’ incentive/experience developed for top VIP customer activation.

UNIQUE EXPERIENCE AND IMPECCABLE SAFETY CREDENTIALS

ACTIVATION TRIESTE BARCOLANA 50 - ITALY

• Static display of the V20E all-electric World Record breaking boat towed by Jaguar F-PACE. • Live Q & A session with Vector Founders around marine electrification. • Stunning content for international and domestic social media channels. • Point of difference and supportive of Jaguar’s electrification messaging and I-PACE range. • Presentation to over 50 national journalists and press representatives. “The Jaguar Vector V20E added a fantastic dimension to our presence at Barcolana Regatta, helping to reaffirm Jaguar as technically pioneering and an industry leader of electric innovation. Jaguar Vector’s presence promoted our electrification messaging and enabled us to engage with the public and our invited media in a different way.” Lidia Dainelli - Director of PR and Press - Jaguar Land Rover Italy

BESPOKE PROGRAMME AND FLEXIBLE LOCATIONS

ACTIVATION F1 GRAND PRIX - MONACO

• 150 Vector iRace Experiences including 50 journalists and media personalities. • 350 nautical miles covered over six days of activation and filming on location. • Five Formula 1 drivers on the boat - Massa, Bottas, Coulthard, Senna and Keegan. • Distributed to over 140 international broadcasters (TV and online). • Over 300 million impressions with independently-audited media ROI over £25m.

OVER 600 MILLION MEDIA IMPRESSIONS

ACTIVATION LAKE COMO - ITALY

• Two separate activations run for Martini and Porsche on the shores of Lake Como. • Activations to support the Martini Monza F1 weekend and Porsche’s launch of the new Panamera. • Held at the fabulous Villa Erba with full hospitality programme. • Total of 180 iRace experiences on a dedicated and exclusive high-speed powerboat track on Lake Como. • Guests broke the 100mph barrier and became certified members of the exclusive iRace 100 club. • Production of stunning imagery and video content for social media channels and international distribution.

OVER 500 PARTICIPANTS TO DATE

ENDORSEMENTS

“Amazing 100mph ride yesterday on the fastest boat of the moment.” DAVID GANDY davidgandy_official 1m followers “Awesome stuff, guys!! Next time we go for a bit longer!” BRUNO SENNA @BSenna 750k followers

The Vector iRace Pro team will feature a number of high-profile media personalities from different industries all with one goal... to participate in a nautical endurance World Record.

HIGH-PROFILE iRACE PRO PILOTS

SOCIAL MEDIA – A GLOBAL FOLLOWING

In only three years Vector has already established the largest single marine social media following in the world, with over 600K dedicated followers globally. • In addition Vector content is already being distributed throughout partner social media channels with a global audience in excess previously in excess of 20 million followers. • Vector’s first image on Jaguar’s Instagram feed achieved over 200,000 likes. BENEFITS • Branding on www.vectorworld.com. • Use of exclusive content across all platforms. • Branding and unique feature editorial. • Bespoke Instagram and Twitter campaigns. • Bespoke online / video and mobile content.

OVER 600,000 REGULAR SOCIAL MEDIA FOLLOWERS GLOBALLY

COMPUTER GAMING

Jaguar Vector Racing has partnered with gaming giant Ubisoft to provide the ‘hero’ boat platform in their latest action title The Crew 2, launched June 2018. This is the first time that a marine brand has taken centre-stage in a major action gaming title. Launch trailer: https://www.youtube.com/watch?v=ZKwcakh0miM Mini-trailer: https://www.youtube.com/watch?v=ZPUVCChUixc Official cinematic trailer (over 3.6 million views): https://www.youtube.com/watch?v=MXN1nmL-DQU EXPLOSIVE SUCCESS OF ORIGINAL GAME ‘THE CREW’ - 2013 • The Crew 1 trailer received over 11 million views: https://www.youtube.com/watch?v=d4JnshyKOOQ • 10M+ units sold to date which represents Ubisoft’s best-selling driving simulator IP. • 1.5M +monthly active users currently participating. • 20M+ views of the collective official trailers. • 2M+ fans on social channels following the game. • 3.3M people have driven the V40R for a cumulative 360K hours. • That’s 43M+ miles driven in the Vector V40R or 78% of all boat playing time

OPENING NEW CHANNELS TO NEW AUDIENCES

VECTOR PRESS COVERAGE

Watch the Electric World Record Hero Film: https://www.youtube.com/watch?v=690QkOysBBA&t=10

GLOBAL PRESS LAUNCH AND INTERNATIONAL REACH

VECTOR PRESS COVERAGE

CNN, FOX NEWS, THE TIMES, TOP GEAR, THE TELEGRAPH BUSINESS, GQ ITALIA

VECTOR PRESS COVERAGE

FT HOW TO SPEND IT, FORMULA LIFE, PADDOCK MAGAZINE, BOAT INTERNATIONAL, VICTOR

CONTENT / IMAGERY EXAMPLES #1

‘TOP GEAR SPECIAL MEETS LONG WAY ROUND MEETS COAST’

CONTENT / IMAGERY EXAMPLES #2

WWW.FACEBOOK.COM/VECTORWORLD

CONTENT / IMAGERY EXAMPLES #3

WWW.FACEBOOK.COM/JAGUARVECTOR

BRAND EXTENSION AND FUTURE DEVELOPMENTS #1

ADVENTURE REALITY CONTENT Development of adventure reality content format for global distribution, featuring a team of selected media personalities trained to participate in a World Record – working title Offshore Quest. FEATURE FILM FRANCHISE Full Throttle - Fast and Furious meets Ocean’s Eleven on water, in development and in partnership with Independent Talent, Europe’s leading talent agency. MOTORSPORT TRIATHLON Revolutionary new platform-neutral, team based and pro-am motorsports series in development which includes the three disciplines of track, 4 x 4 and marine, using both ACE, hybrid or ICE technology. VECTORWORLD CENTRE OF EXCELLENCE A global marine performance technological Centre of Excellence which will include historic museum, glass wall manufacturing, marine R&D, driver training and sustainable development.

THE FUTURE OF MARINE PERFORMANCE

SUMMARY

WHEN WAS THE LAST TIME YOU EXPERIENCED SOMETHING FOR THE FIRST TIME? • A unique opportunity to partner with the most progressive motorsports platform in the world and to engage with an exponentially-growing global audience. • Gain access to some of the world’s most prestigious motorsport brands, professional racing, high-profile world record attempts and unique activation experiences taking place in the world’s most glamorous locations. • Share in the creation of brilliant content for an increasingly connected audience who demand and appreciate only the best quality content experience. • Offer your audience the ride of a lifetime, without doubt the invitation they will never forget. • Contribute to a programme dedicated to the creation and development of more sustainable technologies to help the marine environment.

THE MOST DYNAMIC MARKETING PLATFORM ON THE PLANET

https://vimeo.com/140287014 Twitter @vectorworld VECTOR MARTINI BIANCO REVIEW 2 Instagram @vectorworldofficial

https://vimeo.com/120871529 YouTube Jaguar Vector Racing