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BVCM019152 Panorama Laboral 2013 Mapa Del Empleo En Nuevas

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BVCM019152 Panorama Laboral 2013 Mapa Del Empleo En Nuevas PANORAMA LABORAL 2013 MAPA DEL EMPLEO EN NUEVAS TECNOLOGÍAS EN LA COMUNIDAD DE MADRID Septiembre de 2013 Grupo de Planificación y Gestión del Desarrollo Rural Local UNIVERSIDAD POLITÉCNICA DE MADRID Autores: Ana Afonso Gallegos Angeles Gonzalez Martín 1. Introducción, Objetivos y Metodología del Estudio ............................................. 1 1.1. Objetivos, y alcance ....................................................................................... 2 1.2. Metodología ................................................................................................... 3 2. Nuevas tecnologías: importancia y características .............................................. 8 2.1. La Sociedad de la Información en continua evolución ................................. 8 2.2. Algunas características de las nuevas tecnologías ..................................... 11 2.3. La Agenda Digital para España ................................................................. 13 3. Mapa de Nuevas Tecnologías ............................................................................. 16 3.1. Conceptos de programación, programación y desarrollo de aplicaciones (Programación) ....................................................................................................... 18 3.2. Ofimática ..................................................................................................... 19 3.3. Redes ........................................................................................................... 19 3.4. Software de gestión ..................................................................................... 20 3.5. Almacenamiento de datos y Seguridad Informática .................................. 21 3.6. Sistemas operativos .................................................................................... 22 3.7. Bases de datos ............................................................................................. 23 3.8. Diseño .......................................................................................................... 23 3.9. Metodologías ................................................................................................ 24 3.10. Soportes y equipos ................................................................................... 25 3.11. Ingeniería y cálculo .................................................................................. 25 3.12. Marketing y Marketing on line ............................................................... 26 3.13. Gestores Documentales y Gestores de contenidos .................................. 27 3.14. Automatización e instrumentación ......................................................... 27 3.15. Cloud Computing y Virtualización .......................................................... 28 4. Mapa de empleo: requerimientos de nuevas tecnologías en los pérfiles del sector servicios ........................................................................................................... 29 4.1. G- COMERCIO AL POR MAYOR Y AL POR MENOR .............................. 33 4.2. H-TRANSPORTE Y ALMACENAMIENTO ............................................... 41 4.3. I-HOSTELERÍA .......................................................................................... 49 4.4. J-INFORMACIÓN Y COMUNICACIONES ............................................... 50 4.5. K-ACTIVIDADES FINANCIERAS Y DE SEGUROS ................................ 58 4.6. L-ACTIVIDADES INMOBILIARIAS.......................................................... 63 4.7. M-ACTIVIDADES PROFESIONALES, CIENTÍFICAS Y TÉCNICAS ..... 64 4.8. N- ACTIVIDADES ADMINISTRATIVAS Y SERVICIOS AUXILIARES .. 73 5. Análisis de la oferta formativa en nuevas tecnologías en los últimos planes de formación de la Comunidad de Madrid ..................................................................... 78 5.1. Centros de Formación para el Empleo de la Comunidad de Madrid ......... 81 5.2. Planes Intersectoriales ................................................................................ 91 5.3. Convenios de los Ayuntamientos con la Comunidad de Madrid ................ 96 5.4. Análisis de la oferta formativa en nuevas tecnologías prevista para el plan formación 2013-2014 de la Comunidad de Madrid ............................................. 100 6. Necesidades Formativas .................................................................................. 104 7. Conclusiones ..................................................................................................... 115 BIBLIOGRAFÍA ...................................................................................................... 120 ANEXOS ANEXO 1 Proceso participativo: Encuesta ………………………………..124 ANEXO 2 Proceso participativo: Personas entrevistadas ………………... 127 ANEXO 3 Glosario de términos tecnológicos en las ofertas de empleo ……………………………………………………… ... ……… 129 PL2013 MAPA DEL EMPLEO EN NUEVAS TECNOLOGÍAS EN LA COMUNIDAD DE MADRID 1. Introducción, Objetivos y Metodología del Estudio En el contexto de crisis actual, la escasez de recursos es un aspecto determinante para la puesta en marcha de cualquier programa o política, obligando a priorizar el empleo de fondos públicos en aquellas acciones (políticas, programas o proyectos) que respondan a necesidades reales de la sociedad, para lo cual es necesario conocer qué demanda ésta en cada momento, así como detectar tendencias cuyo conocimiento favorecerá una mejor programación de estas acciones de cara a un mayor rendimiento y aprovechamiento de dichos recursos. Esta escasez de recursos públicos unida a la elevada tasa de desempleo, impone la obligación moral a todos aquellos que gestionan fondos públicos de optimizar el rendimiento de todas las acciones que se emprendan con vistas a mejorar la empleabilidad de las personas en situación de desempleo. Este es el caso de los programas de formación, que deben responder a necesidades reales del mercado laboral, y anticiparse, en la medida de lo posible a la evolución de éste. A lo largo de los últimos años las distintas Administraciones Públicas han realizado una apuesta decidida por el desarrollo de la Sociedad de la Información y por la modernización de nuestra economía mediante el uso de las nuevas tecnologías. En este sentido, la Unión Europea ha diseñado la Agenda Digital para Europa con vistas a aprovechar las oportunidades que surgen con la utilización de estas tecnologías. Así también lo entiende el Gobierno de España que elabora una Agenda Digital propia, recientemente aprobada. La implantación de los distintos objetivos contenidos en la Agenda Digital ejercerá un efecto tractor en la implantación de las nuevas tecnologías en el funcionamiento normal de las empresas, y requerirá de profesionales con la formación adecuada para llevar dicha implantación a cabo. Las nuevas tecnologías tienen un papel de elemento de soporte operativo en la empresa española, con una implantación cada vez mayor. Además, su desarrollo ha dado lugar a dos tipos de cualificaciones claramente diferenciados: Transversal, referido a las cualificaciones necesarias para cualquier trabajo en general. Especifico, competencias específicas con las herramientas tecnológicas de un sector determinado, sin tener por qué coincidir con sectores que generen alta tecnología. 1 PL2013 MAPA DEL EMPLEO EN NUEVAS TECNOLOGÍAS EN LA COMUNIDAD DE MADRID Las nuevas tecnologías desempeñan funciones diversas en función del tipo de empresa y de su actividad, siendo necesaria para el desempeño de estas funciones una determinada infraestructura y herramientas que deberán ser utilizadas por profesionales debidamente formados. A efectos de satisfacer la demanda presente y futura de profesionales, no se pueden perder de vista las tendencias, pues si bien no todas las tecnologías son la panacea, parte de ellas sólo son flor de un día, las que sobreviven se imponen con fuerza y en muy poco tiempo, desplazando tecnologías anteriores, con la evidente pérdida de competitividad de aquellas empresas que no se adaptan a los cambios tecnológicos una vez impuestos. El mercado laboral actual ofrece oportunidades de empleo a personas con un determinado perfil de formación. Así, la falta de formación adecuada a la realidad del mercado laboral actual, y la falta de reconocimiento de la experiencia laboral acumulada, constituyen hándicaps a los que se enfrentan muchos desempleados. Podría suponer una solución para las situaciones de estas personas el que los Planes de Formación anticiparan las competencias requeridas por las empresas en el ámbito de las nuevas tecnologías y adaptar a ellas las cualificaciones actuales, utilizando para ello los canales de comunicación con el sector privado para realizar los análisis sobre las cualificaciones y ocupaciones. Pero, ¿cómo adelantarse a las necesidades cuándo se trata de nuevas tecnologías, dónde los cambios tecnológicos se producen a un ritmo vertiginoso y de forma incesante?, ¿cómo determinar qué tipo de perfiles profesionales serán demandados por las empresas?, ¿cómo responder a la necesidad de profesionales con los perfiles adecuados y la formación que requiere el momento? Éstas son las preguntas a las que se tratará de dar respuesta. 1.1. Objetivos, y alcance El objetivo general del estudio es identificar las necesidades formativas en nuevas tecnologías en la Comunidad de Madrid de manera que se de respuesta a la oferta de empleo. Los objetivos específicos son: Realizar un mapa de nuevas tecnologías Realizar un mapa de empleo e identificar los perfiles profesionales
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