THE CASE FOR UPPSALA AIRPORT UPPSALA FOR CASE THE THIS PUBLICATION WOULD NOT HAVE BEEN POSSIBLE GDP:Aviation WITHOUT THE SUPPORT OF THE FOLLOWING: Space Solutions Business Centre Sefton Lane Maghull Liverpool L31 8BX United Kingdom

T: +44 (0) 151 526 7788 F: +44 (0) 151 526 7799 E: [email protected] www.gdpeurope.com

Central Sweden is destined for a second low-cost aviation revolution. The transformation will take place in 2007 and will focus on the dynamic City of Uppsala, Sweden's fourth largest city, just 70 km northwest of downtown Stockholm.

Plans are already at an advanced stage to launch the region's first totally low-cost orientated airport just north of the city, a 'no marble' development geared specifically to the needs of low-cost carriers and their passengers. Its modern infrastructure will perfectly complement LCC activity, costs will be the lowest anywhere in Sweden and its clear location advantages will enable passengers to reach the enduringly fascinating Swedish capital in less than an hour.

The Case for Uppsala Airport: the LCA for the LCC is published by GDP:Aviation in close partnership with Uppsala Air, the management team behind Uppsala Airport, to let the aviation community know that the concept of a true low-cost airport will soon be reality.

Europe's LCCs tapping into the Central Swedish market LCC THE LCA FOR THE through Uppsala can expect immense advantages.

The Case For Uppsala Airport The LCA for the LCC

Writer and Project Director André Morrall Editor and Additional Text Iestyn Adams Graphic Design Andrew Cothliff Managing Editor John Bannon Project Co-ordinator Mattias Sjölund (Uppsala Air) Administration Manager Paula Wildman

Managing Director Debbie Bannon GDP:AVIATION Uppsala Taxi

Acknowledgements The publishers would like to thank the very many people at companies and organisations who supplied information and imagery in support of this publication.

© Graphic Detail 2006 Uppsala Air AB The opinions expressed within this publication are not necessarily those of the publishers. No liability can be accepted for any inaccuracies or Vaksalagatan 6 omissions. SE-753 20 Uppsala No part of this publication may be reproduced, transmitted by any means, or Sweden stored in any information retrieval system, without the written consent of the copyright owners. T: +46 (0) 735 127712 GDP:Aviation is a trade name of Graphic Detail (UK) Ltd. www.uppsalaair.se €40 THE CASE FOR UPPSALA AIRPORT UPPSALA FOR CASE THE THIS PUBLICATION WOULD NOT HAVE BEEN POSSIBLE GDP:Aviation WITHOUT THE SUPPORT OF THE FOLLOWING: Space Solutions Business Centre Sefton Lane Maghull Liverpool L31 8BX United Kingdom

T: +44 (0) 151 526 7788 F: +44 (0) 151 526 7799 E: [email protected] www.gdpeurope.com

Central Sweden is destined for a second low-cost aviation revolution. The transformation will take place in 2007 and will focus on the dynamic City of Uppsala, Sweden's fourth largest city, just 70 km northwest of downtown Stockholm.

Plans are already at an advanced stage to launch the region's first totally low-cost orientated airport just north of the city, a 'no marble' development geared specifically to the needs of low-cost carriers and their passengers. Its modern infrastructure will perfectly complement LCC activity, costs will be the lowest anywhere in Sweden and its clear location advantages will enable passengers to reach the enduringly fascinating Swedish capital in less than an hour.

The Case for Uppsala Airport: the LCA for the LCC is published by GDP:Aviation in close partnership with Uppsala Air, the management team behind Uppsala Airport, to let the aviation community know that the concept of a true low-cost airport will soon be reality.

Europe's LCCs tapping into the Central Swedish market LCC THE LCA FOR THE through Uppsala can expect immense advantages.

The Case For Uppsala Airport The LCA for the LCC

Writer and Project Director André Morrall Editor and Additional Text Iestyn Adams Graphic Design Andrew Cothliff Managing Editor John Bannon Project Co-ordinator Mattias Sjölund (Uppsala Air) Administration Manager Paula Wildman

Managing Director Debbie Bannon GDP:AVIATION Uppsala Taxi

Acknowledgements The publishers would like to thank the very many people at companies and organisations who supplied information and imagery in support of this publication.

© Graphic Detail 2006 Uppsala Air AB The opinions expressed within this publication are not necessarily those of the publishers. No liability can be accepted for any inaccuracies or Vaksalagatan 6 omissions. SE-753 20 Uppsala No part of this publication may be reproduced, transmitted by any means, or Sweden stored in any information retrieval system, without the written consent of the copyright owners. T: +46 (0) 735 127712 GDP:Aviation is a trade name of Graphic Detail (UK) Ltd. www.uppsalaair.se €40 squadron base for the Swedish Air Force. Following > Preface The City of Uppsala is a military review by the Swedish government, F16 operations ceased in 2003. Uppsala Garnison now one of Sweden’s fastest growing operates as a low-level military airfield, training base and flight school, with no air squadron.

urban regions, with a population At this time, the idea was conceived to transform the airbase into a dual use airport, serving both over 180,000 and around 1,000 military and commercial aviation needs. new people choosing to live and The Uppsala airbase remains hugely important to the Swedish Military, which will retain a presence over the long-term, away from the new commercial work here year on year operations at the brand-new passenger terminal.

The tremendous economic development now being felt in the Uppsala region is largely due to its Military to Civil dynamic and fast expanding industrial and Uppsala Garnison already caters for civilian light academic base. aircraft operations. However, the airport will be transformed into a major commercial hub, with With some 40,000 students and 6,000 employees, Uppsala Air AB acting as the commercial operators. Uppsala University is the largest academic This system of shared military and civilian use is institution in Northern Europe; Uppsala is also common in Sweden and other Nordic countries. Sweden’s main centre for Bioscience, Life Sciences and IT innovations. Such a strong regional What will make Uppsala Airport so special when it combination of advanced academia and science opens in 2007 is its low-cost philosophy. The expertise provides the area with a continual inward infrastructure will be modern, functional but cost- stream of investment and employment. effective and the charges levied on incoming airlines will be about as low as it’s possible to get.

Strategic Location In this book, you will see how Uppsala Airport adds Uppsala’s location (just 73 km north of central a new low-cost dimension and choice to airlines and Stockholm) was a significant factor when the passengers travelling to and from Sweden’s vibrant Swedish Military established a major airbase just capital region. four km north of the city back in 1943. Uppsala Garnison was, up to the end of 2003, an F16 A warm welcome to Uppsala > Forewords

Anders Björck County Governor Uppsala Region

The Uppsala region is a fantastic place in which to airport can bring to a regional economy, both in live and work and we certainly want to keep it that terms of employment creation and also the added way. People often choose to move to new cities, choice such a facility provides to our citizens and either to take up new employment, attend a business community. university or to be closer to friends and family. When What airlines can be certain of is that the Uppsala it comes to relocation, economic development region is a dynamic and very modern community, a naturally plays a leading role in the decision-making place in which it is both easy and rewarding to process. That’s why our region focuses on economic invest, live and work. development initiatives, looking to attract businesses to locate and invest in our region. I take this opportunity to welcome airlines to come and visit our region and take a fresh look at The commercial development of Uppsala Airport is opportunities to open up routes right into the heart something we at the County Administration actively of Sweden’s capital region. support. We understand the economic value an

Anders Lundwall Senior Vice President Stockholm Chamber of Commerce Uppsala Regional Office

An exciting and dynamic central Swedish hub, where diversity; Uppsala itself is rapidly becoming a business, knowledge and innovation really thrive, vibrant European city, anxious to play a new and the City of Uppsala truly has the ‘youth factor’. With greater role. more than 40,000 students studying at our universities, it’s easy to see why our focus is very The building of a major conference and convention much on developing the city and region along ultra- centre is already underway; this development will modern, dynamic and sustainable lines. mean that the City of Uppsala will become an even more significant host for conferences and With a continuous growth in population over the exhibitions in the exciting years to come. Already, past 50 years, Uppsala now is one of the four largest Uppsala ranks third in Sweden for international cities in Sweden. The growth also reflects in meetings. increased GRP, in higher than average income, in knowledge driven business activities, in Uppsala is also Sweden’s primary centre for Life entrepreneurship and in an active Sciences, Bio Science, New Energy Technology and internationalisation in all sectors of life. Uppsala ICT, with many major global brands choosing to County is known for its cultural and ethnical operate in our region. Mattias Sjölund CEO & Founder Uppsala air AB

It may sound obvious that an airport is designed for airlines. However, how many times do you see airlines complaining about the service they get or about the costs they have to pay, simply to bring their aircraft and passengers to an airport?

Here in Uppsala, we are developing a modern, flexible and cost-efficient commercial airport product in consultation with you, the airline industry.

We want to make sure that Uppsala Airport is a true partner for airlines and passengers, right down to the finest detail.

Our development will be totally structured around low-cost operations. We are focused on delivering an airport product to our community that will provide a totally new air travel dimension for the greater Stockholm region.

Inside this prospectus, you will quickly learn that our location offers airlines the best possible network alternative to Arlanda. Our message is quite clear:

If you want to bring the same people to the same location at less cost, with the support of a privately- operated airport partner and your route market is Sweden’s capital region, then the choice is simple… the choice is Uppsala, the low-cost airport for the low-cost carrier. > Location Map

Fåker Fors Nyland Bollstabruk Gällö Kramfors RUSSIA Svenstavik Bräcke

Hårnösnad NORWEGIAN SEA Fränsta Rätan Timrå Ånge Kjungaverk Söråker Rätansbyn Alvik Sundsvall SWEDEN FINLAND Randsjö Minne NORWAY Sveg Helsinki Bergsjö Oslo Tallinn Delsbo Stockholm ESTONIA Ljusdal Hudiksvall LATVIA Riga Ulvsjön Sandsjö Iggersund DENMARK Copenhagen BALTIC SEA LITHUANIA Knåda RUSSIA POLAND Söderhamn

Dalfors

Orsa

Bergby Mora Ockelbo Rättvik

Leksand Gävle Falun Valbo Skutskär Djurås Sandviken Hofors Karholmsbruk Vansbro Borlänge

Hedemora Tierp Homdal Östhammar Ludvika Avesta Grängesberg Norborg Björklinge Fagersta Storvreta Sala Kopparberg UPPSALA Norrtäje Hällefors Kapellskår Västerås Enköping Köping Tåby Åkersberga Eskilstuna Karlskoga Arboga STOCKHOLM Örebro Södertälje Tumba Kumula Västerhaninge Järne Hallsberg Flen Katrineholm Laxå Nynäshamn Askersund Nyköping

Finspång Oxelösund Norrköping Motala Söderköping Tilbro © Map designed and produced by GDP:Aviation 2006 Skövde Linköping > Contents

Uppsala Airport is only a little further away from the attractions of central Stockholm than Arlanda.

When fully operational, the airport will have a capacity of 2,500 passengers a day and the aim is to have six LCCs.

Airport 08 Airport Overview 12 Uppsala Air 14 Airport Fact File 15 Community Relations

Catchment Area 19 Location Uppsala The airport will not only serve 22 Knivsta Municipality tourism traffic. This is the 24 Uppsala Regional Development natural aviation hub for Sweden’s biotech community. Council 26 Low-cost Stockholm 28 New Route Opportunities 30 Route Development

Business 32 Investing in Uppsala 38 City of Uppsala 40 Provincial Government 42 Uppsala Biotech 44 Phadia 46 GE Healthcare 48 Congress Town

Tourism 50 Uppsala Tourism 52 Tourism Stockholm 56 Uppsala Taxi 58 Hotel Uppsala/Avis Rent-A-Car 60 Accommodation in Uppsala

62 Partners Directory

Uppsala blends historic culture with modern events and lifestyle, overlooked by its twin-spired cathedral.

The beautiful views and world-class water sports of Stockholm’s awesome archipelago lie in wait... Airport 08 > Airport Overview Uppsala Air Airport Fact File Community Relations

market. Its new passenger terminal and apron will > Airport Overview Uppsala has be purpose-built for low-cost operations, while its location offers significant ground transportation none of the historical baggage advantages over existing low-cost airports (Vasterås to the west and Skavsta to the south), both to downtown Stockholm and to Arlanda Airport, which associated with most commercial is just a 15 minute drive away from Uppsala.

airports. Ideally situated close to Firstly, unlike many low-cost destinations currently appearing on LCC network schedules, the airport is Uppsala and Stockholm, its located just four km north of a major travel destination in its own right – Uppsala, Sweden’s services will be truly low-cost fourth largest city, has a population of close to 200,000 – which makes it much more than a ‘secondary regional’ airport. Over the last decade, the changing face of air travel has left an indelible mark on both airlines and With two universities serving a total of some 40,000 airports throughout Europe, as flourishing low-cost students, a strong commercial profile that features a business has hit full-service aviation service broad spectrum of internationally active businesses providers hard, creating an entirely new traveller and fascinating tourism attractions that cater for market along the way. every taste, Uppsala is a dynamic Swedish city with true small-town charm. What was once regarded as an unsustainable ‘gimmick’ designed to attract the cost-conscious Then there’s Stockholm itself, which can be reached flyer is today almost the norm, yet in this era of ever in less than an hour from Uppsala Airport. In increasing competition, long-term LCC profitability addition, for those visiting the major cities to the cannot be taken for granted. north (such as Gävle) or needing to connect to another flight at Arlanda, Uppsala represents by far Besides ensuring fast aircraft turnarounds, the best option. An arterial highway connects improving efficiency and minimising costs, the LCC Uppsala to Stockholm and Gävle, so ground business model has always depended on lucrative transport is normally fast and stress-free. partnerships with attractive low-cost airports – specifically with those airports that service popular destinations and offer low handling and landing An LCA for the LCC fees, flexibility and huge development potential. Sensing a huge commercial opportunity following the departure of Swedish Air Force fighter aircraft The headache for network planners, of course, is from Uppsala in 2001, local businessmen came that several 'regional', 'budget' airports are together to form Uppsala Air AB and push for the handicapped by ageing or unsuitable infrastructure development of commercial aviation facilities at or by their remote location. Uppsala along definite low-cost lines. Basic approval has been granted and development plans are at an So what you really need are true low-cost airport advanced stage, with commercial start-up expected (LCA) partners, developed on LCC business lines and to take place in early 2007. offering modern services and superb locations close to Europe's most popular cities. In Sweden, the To live up to its motto (‘a true LCA for the LCC’), vision of a bespoke LCA will shortly be reality. Uppsala Airport will create service packages that reflect low-cost business needs. At the heart of the master plan is a simple, purpose-built passenger Great Expectations terminal, to be built on the northern part of the Once just another Swedish military air force base, airfield and be constructed from practical and Uppsala Airport is set to become the premier low- inexpensive materials (wood, plastic, rubber) to cost aviation hub serving the central Sweden keep down costs.

An early impression of how the new terminal building at Uppsala might look 09

Existing infrastructure at Uppsala (middle distance) offers a clean slate for the LCC market

There will be absolutely no compromise on service Aircraft turnarounds will be achieved in less than 25 quality, however. The terminal will incorporate all minutes; arriving passengers can expect to queue the necessary check-in and baggage handling for a maximum of 10 minutes at Customs & facilities expected at commercial airports, as well as Immigration and retrieve their baggage just 20 offering travellers a wide range of retail outlets and minutes after stepping off their flight. a dedicated passenger lounge, complete with Internet access. Just as significant is the short Uppsala to Stockholm travel time. It is predicted that passengers will be Outside, the existing 2,050-metre runway can able to arrive in the heart of Sweden’s beautiful accommodate the most popular aircraft used in the capital city just 90 minutes after their plane first low-cost sector (B737 or Airbus A320 family) and touches down at Uppsala, which is almost as fast as the new connecting apron will be large enough for transit times for passengers arriving at Arlanda B767s to use. The short distances between runway, International and far faster than the most optimistic apron, terminal and car park will minimise transit ground transport times from the established low- times for passengers and efficient ground handling cost regionals, Vasterås and Skavsta. and refuelling services will come as standard. In addition, Uppsala is away from Arlanda’s A short-term car park will be located adjacent to the approach paths, so the close proximity of Sweden’s terminal and regular shuttle buses will transport premier international air hub will not result in any passengers to the slightly more distant long-stay delays in arrivals or departures at UNSIA. parking facilities, as well as to downtown Uppsala, the railway station and other popular destinations. The absence of any congestion at this purpose-built LCC airport and the efficient road and rail network When fully operational, the airport will have a that Uppsala offers to all major destinations in capacity of 2,500 passengers a day and the aim is to Central Sweden compares more than favourably to > Did you Know? have six LCCs offering regular services in and out of its airport competitors. An extensive commercial passenger terminal Uppsala within four years. will be constructed on the north side of the airbase, close to the access road that leads to Significantly, Uppsala Airport will offer best-in-class The Price is Right the E4 Highway. Car parking and passenger rapid processing for both passengers and for the Low-cost carriers coming to Uppsala can expect handling facilities will be created close by, aircraft that carry them, something that is absolutely extremely low charges and a flexible attitude with the existing military operations providing vital to the long-term viability of the low-cost towards non-aviation revenue sources such as car ground operations support. business model. parking. Not only will the terminal infrastructure and The infrastructure will be well laid out just north of the existing runway and apron

1. Terminal 2. Hangar 3. Long-term Parking 4. Existing Runway 5. Existing Taxiway

associated services be efficient and inexpensive, but For Immediate Release December 2005: airport operating costs – including air traffic control, emergency services and routine upkeep and maintenance – will be shared on a 50/50 basis with Set For Take Off Swedish military authorities, who will retain a strong presence at Uppsala, albeit well away from Uppsala Air AB, the consortium put together to develop commercial airline activities at Uppsala commercial traffic. Airport, announced today the formation of a consultative committee as part of the developer’s phase two programme. The impact of such significant cost savings on incoming airlines will be massive. Whereas it is not The Uppsala Airport Development Forum (UADF) will represent a broad cross section of political, unusual for full-service carriers to pay an average economic, tourism, commercial and environmental stakeholders that span the value chain of charge of €20 to €30 per passenger (and Uppsala’s future commercial airport activity. sometimes even more) at many European ‘low-cost’ airports, LCCs are usually charged at around the The UADF will meet regularly to discuss the development of the airport working under terms of €15 mark. reference that include: Uppsala Airport, however, will levy an exceptionally • Consideration of the airport’s development plans and how they will affect the local low average charge of just €10 per passenger, which community includes all handling and landing fees. When added • To make suggestions so as to ensure the airport develops in accordance with the best to the several potentially lucrative non-aviation interests of the community income streams that will benefit airport and airline • To stimulate the interest of the local population in the development of the airport alike, this makes for a superb value airport offer and • To monitor the environmental impact of all aspects of the operation of the airport and to one that should attract many low-cost airlines advise on operating procedures resulting from such monitoring with a view to minimising looking to serve the Stockholm, Uppsala and Central noise or other pollution from whatever source Sweden markets. • To protect and enhance the interests of users of the airport • To discuss with the airport formal procedures for recording complaints about aircraft noise All these factors promise a great future for Uppsala and other adverse effects of the development North Stockholm International and a huge upsurge • To consider the contribution of the airport to the local, regional and national economy in tourism and business visitors to the Uppsala • To ensure that the route development of the airport is supported and integrated into the region, with an expected demand for an additional wider City of Uppsala, economic, transport and tourism strategy 40,000 extra hotel beds per year when the airport • To report regularly the progress and developments at Uppsala Airport to the community reaches its full potential.

Commenting on this latest exciting development at the airport, CEO and founder of Uppsala Air Primary markets will include the UK and Central AB Mattias Sjölund said: Europe and the airport’s first services are expected to include London (either Stansted or Luton), Berlin, “It is very important that the tremendous economic benefits commercial airports bring to Grenoble or Lyon, Basel and Rome. Flights to the communities are fully understood by our own community here in Uppsala. Our plan is very Baltic States and to many of Eastern Europe’s much about creating jobs and providing our region with a greater choice of airline services and premier cities – Prague, Budapest and Warsaw, for destinations. The response to our plans by key members of the community so far has been example – have great growth potential and even very positive and so it was a natural step to bring partners together through the establishment Spain is within easy LCC reach from Uppsala. of this forum.” So if your airline is interested in flying to a true low- In a further move Sjölund extended an invitation to the community to join in the forum, to cost airport that blends bargain basement prices ensure it was as comprehensively represented as possible. He explained: with 21st century flexibility and services and massive potential to support many new successful “We have made contact with key partners so far but obviously there are many people out there routes to and from Stockholm and the Uppsala that could contribute to our plans and so I would welcome those that want to support our Region, this is your opportunity. Welcome to process to contact me and take an active role in the development.” Uppsala – the LCA for the LCC. 11

So What’s on Offer? Partnership: Airlines that include Uppsala on their Carriers always have many more airports to route networks will have a strong and flexible consider for inclusion in their future route partner in owner Uppsala Air, helping them to networks than services they can possibly fly – the establish successful operations in the Uppsala- onus is therefore on the airport to offer an enticing Stockholm region. blend of price, location, vision and long-term support. This is where Uppsala really scores. Capacity: The airport has huge potential to become the low-cost destination to serve the Needless to say, an attractive and comprehensive Uppsala-Stockholm catchment area. Fly here and offer will be available to all incoming airlines you won’t encounter congestion, slot restrictions that come to Uppsala Airport when it opens for or queues on the tarmac. The vision here is to commercial passenger business. The offer create infrastructure and services that can cope combines: smoothly with extremely large passenger figures, so as far as the airport’s future development is Location: Besides catering to the dynamic City of concerned, the sky’s the limit! Uppsala market, Uppsala Airport is by far the best placed low-cost destination from which to tap into Infrastructure: The airport is investing heavily in Stockholm massive aviation potential and is all the necessary infrastructure and equipment situated only 35 km northwest of the capital’s that low-cost carriers expect – large, easy-to-use most established airport, Arlanda International. car parks, spacious, modern terminal facilities and so on – all situated close to the runway. Catchment Area: Some 180,000 people live in Uppsala itself (a figure that continues to rise), As Uppsala Air CEO Mattias Sjölund says, this is a with 750,000 more living in nearby Stockholm. In ‘no marble’ development, catering specifically for total, some 2.6 million people live within a one- low-cost. Airlines and their passengers, however, hour drive of Uppsala (that’s some 30 percent of will find everything they require. the country’s entire population). The region’s strong internationally focused business profile Flexibility: Which services would you like to and high propensity to travel complement this begin? Do you have any particular infrastructure impressive catchment area. needs, a specially constructed hanger to house one of your aircraft, for example? Uppsala’s ‘clean Pricing: Low-cost airlines can expect good deals slate’ status makes this a perfect time to discuss and more-than-competitive fees at Uppsala your exact requirements and ensure that ideal Airport. Uppsala Air’s strong focus on delivering a airport operation. ‘no-frills’ infrastructure and wide range of well- honed LCC passenger services means that it will Fuel Saving: The passenger terminal will be make good economic sense to fly here. located extremely close to the runway, so aircraft will not face long taxiing distances (which naturally waste valuable time and fuel). Uppsala’s Ground transportation from Uppsala to superb location in the heart of the Central Sweden Stockholm is fast and hassle free market will also help you to optimise flight times.

Ground Transportation: Whether your passengers need to get to Uppsala or Stockholm (or a wide selection of other popular destinations in the region for that matter), ground transport is fast and efficient. Unlike many secondary airports, Uppsala offers a unique location/infrastructure combination, which actually offers significant travel time benefits to passengers.

Example: Driving along the E4 Highway to Arlanda (35 km) takes an average of just 25 minutes – and it’s only a 50 minute-trip straight to central Stockholm (70 km).

Alternatively, why not take the train? Travel into central Uppsala and use the use the regular Uppsala-Arlanda-Stockholm express rail link, an ultra-modern service that was only inaugurated in 1999. Trains and buses depart several times every hour to all of the region’s major cities. Airport 12 Airport Overview > Uppsala Air Airport Fact File Community Relations

The meeting was widely reported in the local media > Uppsala Air Meet the dynamic and generated intense interest and enthusiasm from privately-owned corporation, many diverse sections of the local community. formed specifically to bring Q&A with Mattias Sjölund, CEO and Founder of Uppsala Air AB

commercial aviation to Uppsala What motivated you to get this ambitious project off the ground? Airport, and its CEO and founder, Firstly, I am passionate about aviation and secondly I’m an entrepreneur, so when I learnt that there Mattias Sjölund could be commercial airline operations possible at Uppsala Airport, I became very excited and decided to go full steam ahead to make this happen. I’m an 9 February 2006 will go down as a significant Uppsala boy. This is my town. milestone in the commercial development of Uppsala Airport and Central Swedish aviation, as What did you know about the aviation industry? over 40 people gathered at the Radisson SAS Hotel Actually my background was in the music industry, in Uppsala for the launch meeting of the Uppsala where I was, I suppose you could say, an artist Airport Development Forum. project manager, looking after significant investments in artist talent, from concept through to A broad cross section of political, tourism, business commercial sales. and economic leaders attended; they listened to an opening address by CEO and founder Mattias But, as I mentioned, my passion is aviation and I Sjölund, followed by a presentation by André knew from my time in the US just how successful Morrall of GDP:Aviation on the purpose and role the low-cost airline industry was becoming and how development forums have in supporting and co- the same low-cost airline business was really taking ordinating successful route development initiatives off in Europe. In Uppsala, I am now applying my between airports and airlines. project management skills, together with my passion for airports and aviation. Attending delegates received updates on the growth of the low-cost airline sector and the Uppsala Air What is your vision for Uppsala? development strategy. After the meeting, both the Well, when I started to get the consortium together I local Chamber of Commerce and Uppsala Tourism made it very clear that Uppsala Airport’s commercial Board pledged their commitment to act as the initial development would be unique; that is to say the members of the steering committee. concept was to create a proper low-cost airport in 13

working together closely with the community. Board Structure Hopefully, we will be able to break ground on the basic civil construction in early 2007 and have our first flights by the final quarter 2007.

What does your low-cost concept at Uppsala Accountant Mr. Leonard Daun Price Waterhouse Cooper actually mean for the airlines? Well, firstly we plan our terminal buildings to be Chairman of the Board Mr Jan Jönzén inflatable tent type structures, with no capital outlay. Senior Partner Ahlford Lawfirm As such, we do not need to pass high capital infrastructure costs onto our airline partners.

Importantly, our operation and management will be Victor Sjoberg Benny Eklund The Board Joakim Andersson Mattias Sjolund based on the low-cost philosophy, with a number of The City of Uppsala Consult Airline Competence/ Founder/CEO CEO Stockholm Radio duties shared with the military such as de-icing and snow clearance. We will also be flexible with our income streams, so if required we can share car- Finance parking income with our airline partners.

$ It’s a case of working in close partnership with airlines and radically changing the buyer–seller SHB relationship. Ultimately, the airline will pay less... FCEO that’s what it is about.

CEO Where would you like to see Uppsala Airport 10 years from now? As a successful commercial low-cost airport, fully recognised by the commercial aviation industry as a true benchmark for European low-cost airport operations. But more important than that, an airport TCEO OP/Security that passengers really like and one that airlines all Officer Staff Customer Agent like to fly to.

And finally what about yourself? What plans do you have personally?

Staff Staff My immediate priority is to make Uppsala work and to return good shareholder value. Moving forward, I would like to replicate the low-cost airport concept in keeping with the needs of low-cost airlines. If airlines other countries. Swedes invent good brands... maybe could successfully develop a low-cost product, why a network of ‘No Marble Airports’ in flat-pack form not airports? I guess the shareholders liked that idea! might even be possible!

Why do you feel so confident about the project? That’s simple. We have a great consortium that we The Owners have put together to realise the project and we have Uppsala Air AB is a consortium of investors that has strong political support. We also benefit from a been brought together to provide the financial and superb location and an attractive catchment area. industry expertise necessary for the successful The market is young here in Uppsala; it’s a major implementation of commercial airline operations at university city full of people who want to travel. Uppsala Airport. Simply put, it’s just a much better offer than Skavsta... no criticism intended. The consortium consists of a number of the region’s most respected business leaders, who are all actively What do the airlines think? engaged in the airport’s transition programme, from The reaction to our concept has been extremely military airbase to Central Sweden’s most convenient > Did you Know? positive. Airlines like our mentality and ethos. I and attractive low-cost commercial aviation facility. Uppsala Air is committed to all relevant ICAO always say ‘No Marble’ and they love that! The day-to-day running of the transition process is operating standards, including Aviation being co-ordinated by Mattias Sjölund. Security (AVSEC), Aerodrome Operations Where are you up to at the moment with the project? (AGA/AOP) and Air Traffic Management (ATM). We are currently going through the environmental For more information on Uppsala Air AB and its These will be provided jointly with the military risk assessment phase. The pre studies have been dynamic vision, you can phone +46 (0) 735 127712, in full compliance with the Swedish Civil favourable, so we see no problems in that respect. email Mattias on [email protected] or browse Aviation Authority guidelines. Our development forum is now in place and we are the Uppsala Air web: www.uppsalaair.se Airport 14 Airport Overview Uppsala Air > Airport Fact File Community Relations

> Airport Fact File

ICAO ESCM IATA Awaiting Designation

Time UTC+1 (+2DT)

Airport Operator Uppsala Air AB Vaksalagatan 6 SE-753 20 Uppsala Sweden Tel +46 (0) 18 127 410 Fax +46 (0) 18 108 005 Email [email protected] Web www.uppsalaair,se

Latitude 59.897328; 59° 53' 50.38" N Longitude 17.588581; 017° 35' 18.89" E Elevation 21 metres (68 ft) Type Military Low Level/Commercial Airport Magnetic Variation 004° E (01/05)

ATC Uppsala TWR Runway Length 2,050 metres Runway Width 45 metres Runway Code 4C ILS ILS Cat I: Rwy 08 & Rwy 26 Navaids Type ID NDB UP Name Channel UPPSALA - Frequency 366 Distance from Field 6.0 NM Bearing from Navaid 210.4

Emergency Services Rescue Category B7

Fuel Jet A1 (Bio Jet)

Airport Location 4 km north of the City of Uppsala, just of the E4 Highway

Terminals There are two terminals planned, which will be designed on a modular, low-cost basis with basic functionality and a clear, uncluttered design approach

Car Parking Uppsala Airport has considerable capacity for short and long-term parking very close to the terminal building and with extra capacity nearby. Parking facilities will be low-cost and located at ground level Airport Airport Overview 15 Uppsala Air Airport Fact File > Community Relations

> Community Relations

Uppsala Air AB is working closely with the local • Congress promotion community and has formed a consultative • Local Bus and taxi taxi firms committee to ensure stakeholders and key political, • Ground handling agents tourism, business and economic development • Tour operators leaders (as well as the wider community) are kept • Local environmental groups fully informed and are consulted about the airport’s • Leading political and business leaders future development. • Lawyers, consultants and marketing agencies • Local building contractor The Consultative Committee will be structured in • Immigration three parts: • Banverket • Hotel and restaurant associations 1. Overarching Committee 2. Development Forum As far as the Airport Customer Service Forum is 3. Airport Customer Service Forum concerned, Uppsala Air AB is working on a service level agreement with key operational suppliers: The Overarching Committee will oversee the main consultation process in areas such as planning, • Luftvartsverket ATC transport, noise and liaison with local residents. The • Military and police authorities Development Forum will look at areas such as route • Handling agent development, economic development, tourism and • Ticket agent/check-in staff the pro- active development of the airport and its • Advertising interpretation partnership with airlines. • Local building contractor • JET A1 suppliers The Airport Customer Service Forum will ensure that • Security all aspects of airport operation meet the standards • Local bus and taxi firms and service level agreements set between the • Hotel association airport and its aviation and non-aviation customers, • Catering while the airport will also form a Passenger Services • Concessions Sub Committee when commercial operations begin. • Car rental and car parking technology provider • Building contractor The Development Forum will be a pro-active group, • Operation, maintenance and de-icing ensuring that the airport grows with airline partners, • Immigration that routes are supported and marketed and that • IT partner the economic development of the airport serves the • Utilities /emergency power back-up best interests of both the airlines and the local • Tourist Information Centre community. Naturally, there will be a crossover of • Tour operator members between the Development Forum and The • Insurance and legal Airport Customer Service Forum. • Fire & Rescue Service • Airport website The former will consist of the following • Ancillary revenue partners organisations: Overarching Consultative Committee • City of Uppsala The purposes of consultation are: • Invest in Uppsala • Länsstyrelsen Uppsala Län • To enable Uppsala North Stockholm • Knivsta Municipality International Airport (UNSIA), communities in • Chamber of Commerce the vicinity of the aerodrome, local authorities, • Regionforbundet Uppsala local business representatives, aerodrome • Vagverket users and other interested parties to exchange • Police and military authorities information and ideas • Uppsala Bio • To allow the concerns of interested parties to • Uppsala University be raised and taken into account by the • Uppsala Science Park aerodrome operators, with a genuine desire on • KUUL all sides to resolve any issues that may emerge • Local newspapers and radio • To complement the legal framework within • Tourism board which the aerodrome operates 16

However, consultation is not intended to detract However, the UNSIA consultative committee is not a from or constrain the responsibility of the owner dispute resolution forum and does not have any and/or operator to manage the aerodrome, or to executive or decision-making power over the prevent interested parties from raising concerns aerodrome directly. directly, or through other channels.

UNSIA informs interested parties about its Constitution – Terms of Reference operations and receives feedback in a number of The terms of reference should be sufficiently wide to ways including: allow it to consider all matters arising from the operation of the aerodrome. The exact terms of • Airport visits reference will be at the discretion of the committee, • Information leaflets and newsletters but will cover existing and proposed facilities and • Dedicated telephone comment line services, environmental monitoring, surface access, • Website responses to formal consultation papers issued by • Public meetings government and other regulatory authorities and • Involvement in community events consideration of the economic, social and • Public survey environmental impact. • Displays and exhibitions Example terms of reference:

The Form of Consultation • To consider issues as they affect communities The nature of 'adequate facilities for consultation' represented or the amenities of the aerodrome will depend upon the type and scale of the UNSIA • To make suggestions where this might further operation and is likely to be site specific. UNSIA will the interests of the communities represented engage with those affected by and involved in its • To stimulate the interest of the local population operation in a number of ways, of which the in the development of UNSIA consultative committee is only one mechanism. • To monitor environmental impact and to advise on operating procedures resulting from such UNSIA recognises that the best means of ensuring monitoring to minimise noise or other pollution fair treatment of the different categories of statutory • To protect and enhance the interests of UNSIA consultees is through a consultative committee. users • To discuss with UNSIA formal procedures for This provides an opportunity for UNSIA to consult recording complaints about aircraft noise and relevant groups simultaneously, but also allows other adverse effects those groups to engage with each other directly. The • To consider the contribution of UNSIA to the consultative committee provides: local, regional and national economy

• An opportunity for information exchange between UNSIA and interested parties Officers of Consultative Committees • A structured forum for discussion and To maintain the confidence of the general public it is recommendation to management and others important that the Chairman should not be closely • The opportunity to reach common identified with sectional interests. Where the understanding between interested groups Chairman is appointed by UNSIA, this should be about the nature of UNSIA operation, thereby made with the involvement of the committee. increasing the scope for issues to be resolved amicably. However, people interested in and To ensure continuity it is desirable that the affected by the UNSIA operation may have Chairman be appointed for a minimum period of mutually inconsistent viewpoints, so it is not three years, although there should be no prescribed realistic to expect that all matters will be maximum period of appointment. The Chairman resolved through discussion may receive appropriate remuneration, depending • To promote understanding about UNSIA more on local circumstances and workload. widely, through dissemination of relevant information by committee members The Secretary should not be closely identified with • To promote understanding by UNSIA of the any sectional interest. A local authority (but not a nature of its impacts on local communities and planning authority for the airport) may be suitably businesses placed to carry out this function. 17

A properly resourced secretariat shall be • In Bergen (Norway), the development forum is appointed to ensure the effective working of the headed by a member of the Chamber of committee. The necessary secretarial support will Commerce, acting as a consultant to depend upon the size of the committee and the co-ordinate regular forum activity and budget volume and nature of the business handled. Its requirements duties shall be to: It is essential that the airport management • Prepare and distribute minutes and documents participate fully in the committee proceedings by • Issue notices of meetings of the committee and offering items for the agenda, attending meetings place important issues on the agenda and by providing relevant information on the • Assist the committee on policy and technical operation of the airport. As the committee's role is issues where appropriate to advise the airport management, airport officers should not be formally members of the committee.

Composition It is often useful, especially at the larger airports, if It is important that all those significantly affected by technical advisers can accompany members. Such or involved in the operation of UNSIA should have advisers should not, however, intervene in access to a representative who can speak on their committee proceedings unless invited to do so. behalf. While the exact size of the committee will depend upon local circumstances, the committee Examples of good practice in providing technical should be of a manageable size. advice:

For fair and equitable treatment, it is more • London Heathrow ACC retains an aviation important to ensure that there is a representative technical consultant and ensures that technical balance of affected interests rather than to attempt matters are brought to the attention of the equal numeric representation. Committee with sufficient notice • London Luton recommends that local authority If possible, the term of office for members should members should consider appointing an be more than one year. Where a member is unable appropriate aviation consultant to act as a to attend, he or she should be permitted to send a specialist technical information officer notified deputy of suitable standing. Elected council • A number of airports organise an annual members and others nominated ex officio may, of familiarisation tour of airport facilities to assist course, be obliged to resign upon loss of office. members in understanding the complexity of Represented councils should have procedures to aerodrome operation. London City arranges ensure smooth transition following local elections. annually a flight to another airport so members can experience the airport as a passenger and Examples of good practice in representation: compare the facilities

• Many committees require community organisations on the committee to have a Sub Groups written constitution and documented It is often useful for committees to form sub groups membership to help secure the legitimacy of dealing with specific issues. UNSIA has two initial representatives sub groups – its Development Forum and Airport • London Luton conducts a formal review of the Customer Service Forum – and a Passenger balance and representation of the committee at Services Sub Committee will be formed when its AGM operations begin. • At Bristol (UK), committee members nominated candidates for Chairman from outside the Example of Sub groups: committee. The airport MD, together with the committee secretary, interviewed candidates and • At Manchester Airport (UK), three smaller sub made a recommendation upon which the groups – Users Advisory Group, Technical committee voted Advisory Group and Community Trust Fund – • At East Midlands (UK), the post of Chairman have been created. These groups meet on the was advertised and candidates were same cycle as the main committee and cover interviewed by the airport management and a topics in more detail and investigate particular representative from each category of member issues on behalf of the main committee 18

• Bergen has a pro-active development forum The consultative committee should meet at least • Similar sub group marketing forums are already three times a year, unless the committee is satisfied in place in Aberdeen (Scotland) that fewer meetings would suffice.

Organisation of Meetings Engaging with the Wider Community If possible, all members should make available to The wider local community and airport users should the Committee at as early a date as possible details be made aware of the existence of the consultative of any matter of concern that he or she wishes to committee and its role in relation to aerodrome raise. All committee members should be able to operation and how it may be contacted. Any propose agenda items for discussion. publicity undertaken by UNSIA should be in proportion to the scale of the operation. Papers should be circulated well in advance to allow representatives to prepare fully and obtain Meetings may be open to the press and the public. technical advice if necessary. The secretariat will In some circumstances public access could hinder need to ensure that the circulation of papers does information flow, possibly preventing frank not breach copyright, privacy or data protection. discussion. It may therefore be necessary to hold The agenda could cover: meetings in private when matters of a confidential or sensitive nature are being discussed. • Airport Operator's Report • Airport statistics The existence and role of the committee should be • Passenger numbers and new services extensively published. This could be achieved by: • Complaints • Runway utilisation • A visible notice and information at the airport • Night flights • Local press coverage • Environmental statement • Committee reports • Community noise and air quality monitoring • Publishing committee agendas and minutes • Noise insulation schemes • References in airport and represented • Airport development and airspace changes organisations' public reports • Government consultations and EU regulations • Information on the airport website • Community initiatives

Complaints Proceedings UNSIA will have an agreed formal procedure for To ensure effective operation, it may be considered recording complaints about aircraft noise and other useful to have a commitment from all members to impacts of the aerodrome on the environment. participate actively in the work and discussions of These arrangements will be very well publicised and the committee. During meetings it is important that will ensure complaints can be made effectively. members should be given adequate opportunity to Complainants will normally be invited to give their represent their views and that no organisation or name, address, telephone number and sufficient one group should dominate proceedings. detail to enable any investigation to be carried out.

Examples of Presentations: UNSIA suggests that complainants, if dissatisfied with the airport response, could contact the • Surface access committee to discuss the matter. However, it should • Air passenger rights be remembered that the committee is not an arbiter • Airport development of last resort and its recommendations are not • Noise measurement techniques binding on the aerodrome. • Local airspace arrangements So, it should not be the committee's function to Unless otherwise agreed by the committee, the investigate individual complaints as a matter of management of the aerodrome should arrange routine. Where this is done, for example because of adequate facilities for meetings, having regard to wider issues arising, the secretariat should ensure travel convenience of members from the whole that complainants are given anonymity unless catchment. Venues should be accessible by public express permission has been given for their transport where reasonably possible. identities and addresses to be circulated. Catchment Area > Location Uppsala 19 Knivsta Municipality Uppsala Regional Development Council Low-cost Stockholm New Route Opportunities Route Development

Past Uppsala residents include such well-known > Location Uppsala Profiling one of figures as Carl von Linné (otherwise known as Linnaeus), the 'King of Flowers', who established the first comprehensive classification system for Sweden’s largest and most plants, animals and minerals back in the 1730s – his system is still in use today; his house and garden vibrant modern cities, the wider are still open for visitors and represent an Uppland Region and its enduringly popular attraction. Uppsala Cathedral typifies the city's rich cultural history and outstanding architectural beauty. Built in extremely close proximity to the Gothic style and taking 175 years to construct, this is one of the largest cathedrals in Northern Sweden’s capital city Europe, with two dramatic towers reaching 118 metres above street level and serving as the city's Uppsala Airport is located in the County of Uppsala, major focal point. at the heart of a region commonly known as 'Uppland' (population 1,339,154 in 2004), the Covering an area of 6,989 sq km, the County of eastern part of historic Svealand – just off the major Uppsala (Uppsala Län in Swedish) has a population north-south E4 arterial motorway, four km north of of just less than 300,000 people. The county is the City of Uppsala, 38 km north of Stockholm divided into six local administrative municipalities Arlanda International Airport and some 70 km (known as 'kommun' in Swedish). northwest of downtown Stockholm. Aside from the City of Uppsala itself, which is home Uppsala is Sweden's fourth largest city (population to a full two thirds of the county population, the 180,000) and is home to the oldest and largest major cities are Enköping (population 40,000) and university in Scandinavia, which was founded as far Östhammar (22,000). back as 1477 and today serves the needs of some 40,000 undergraduate students as well as 2,500 postgraduates. Further A-field A number of other important cities and regions are Yet this hub of history and academia is also home to located within a one-hour ground surface journey an impressively diverse commercial profile, time of Uppsala Airport, the largest of which can be incorporating a host of highly advanced biotech and found to the south, in the dynamic County of IT specialists. This makes Uppsala an ancient Stockholm. This is home to the country's thriving cultural city with a youthful ambience and a capital city and to a large percentage of its total distinctly modern edge. population and businesses. 20

Almost two million out of Sweden's nine million Sandviken Flygplats, or GVX), which around 50,000 On the Road people live in Stockholm County, which covers 6,490 passengers used every year, mostly for the regular The north-south E4 Highway is one of sq km, boasts the highest density of inhabitants of domestic connection to Arlanda. Sweden's main arterial roads and connects any Swedish county and acts as the pulsating heart the greater Stockholm region directly to that pumps the Swedish economy. With Gävle airport no longer fully operational, the central Uppsala. city's massive catchment area is having to make As you would expect, Stockholm is by far the largest alternative aviation arrangements. This major This important link is the subject of major city in the county (with a population of around university city, like Uppsala, is growing rapidly and investment and improvements, which will 750,000), followed by Huddinge (82,000) and then now has a population of close to 100,000 people. result in further improved efficiency for Södertälje (75,000). motorists and significantly reduce the A number of important economic development already fast travel times between these two To the immediate west of Uppsala is the 8,300 sq projects are currently underway, a large number of major Swedish cities. km County of Västmanland, whose total population which specialise in high-tech innovations, backing of 290,000 is largely concentrated in its major towns up Sweden’s reputation as a trailblazer in ICT. One The E18 highway links the northwest and cities, primarily in the county capital of Västerås such initiative is the Fiber Optic Valley photonics Stockholm area with a range of other (population 125,000) – Sweden’s sixth largest city industry cluster that centres on nearby Hudiksvall important cities such as Västerås. The E18 with a strong international focus – Köping (26,000) (population 40,000). can also be used to connect to Uppsala, via and Sala (22,000). the 55 A road. Significantly, Västmanland is much more than one of Summary Sweden's most glorious natural regions. The A grand total of 2.6 million people live within a one- abundance of valuable minerals and metals helped hour drive of Uppsala North Stockholm International to establish a strong industrial profile – the first iron Airport. The region's population has a high ore was mined in the county in the early 1300s and propensity to travel and most Swedes that live in in the 16th century, the Sala Silver Mine was the the Stockholm region are well accustomed to the richest in the country – that continues to impress, journey north on the E4 Highway to catch flights at led by such major multinationals as the automation Arlanda. Uppsala is a mere 40 km further north on supplier Asea Brown Boveri (ABB) and Nitro Nobel the E4. AB, part of the Dyno Nobel Group. In addition, Uppsala will also serve the major cities Just 100 km north of Uppsala is the City of Gävle in located in the Gulf of Bothnia – a region with even the County of Gävleborg. Until a few years ago, more significant industrial activity than the area Gävle had a fully operational regional airport (Gävle- south of Stockholm. 21

Major Employers in the Municipality of Uppsala (2003) Organisation Number of Employees The Uppsala Municipality 12,079 Landstinget (regional health service) 11,029 The University of Uppsala 5,500 The Swedish University of Agricultural Sciences 2,000 Pfizer Healt AB (pharmaceuticals) 1,400 Amersham Biosciences AB (biotechnology systems, products and services) 1,004 Police Force 636 Pharmacia Diagnostics AB, now Phadia (pharmaceuticals) 600 Swedish Meats (meat processing) 493 Postverket (postal administration) 492 Swebus (public transport) 490 Gamla Uppsala Buss AB (public transport) 470 Läkemedelsverket (supervision of medical products) 404 The social insurance agency 400 Statens Veterinärmedicinska Anstalt (research institute for veterinary medicine) 400 Samhall, Region Stockholm (real estate administration) 332 The Swedish Church head office 330 Livsmedelsverket (national food standards) 315 Q-Med AB (biotechnologi and medical device) 297 Peab Sverige (construction) 280 IKEA (furniture) 250 Livets Ord (religious communion) 250 Uppsala Nya Tidning (newspaper) 250 Uppsalahem AB (municipally-owned housing company) 242 Länsarbetsnämnden (regional employment board) 240 Vattenfall Värme Uppsala AB (eletricity supply) 220 Sveriges Geologiska Undersökning (national geological survey) 216 Salléns Elektriska AB (electrical contracting) 215 Skatteverket (tax authority) 203 Nordea Bank Sverige AB (bank) 200 Catchment Area 22 Location Uppsala > Knivsta Municipality Uppsala Regional Development Council Low-cost Stockholm New Route Opportunities Route Development

The region’s vibrancy is largely a result of its young > Knivsta Municipality It might be and well-educated population, 41 percent of whom are under 30 years old, with only 10 percent of one of Sweden’s smallest people being of retirement age. The level of education is high and Knivsta Municipality came 16th out of 290 Swedish municipalities in a recent municipalities, covering an area investigation of educational levels carried out by of just 283 sq km, but Knivsta is the national statistics agency. a place of massive potential for Business Life Today, about 400 companies operate in Knivsta Municipality – most of which can be found in business and quality of life Knivsta and AR Knivsta Business Park – although

Modern family houses under construction in Knivsta Municipality

This largely rural municipality comprises several the figure for registered companies is considerably small (but perfectly formed) townships that centre higher. Focal points include the industrial estate in on the town of Knivsta and has a total population of AR, which has just over 50 companies within the 13,300, of which 7,000 live in Knivsta itself. fields of medicine, IT/computers, manufacturing Wherever you are in the municipality, you’re never and storage, consultancy and services. In total far from pristine nature and a wide selection of these companies employ around 500 skilled people superb outdoor activities. and there is room for more.

If Knivsta Municipality has a high quality of life One- or two-man firms working in traditional that’s hard to beat, its location and efficient business sectors are prevalent in rural areas, with infrastructure make this one of the best regions in agriculture continuing to play an important part in which to set up a business and be sure of close the region’s identity. proximity to the dynamic Central Swedish markets. Knivsta Municipality’s dynamic commercial profile, Two million people live within a 30-minute drive – of course, is always changing and a wide range of the City of Uppsala is only 17 km from Knivsta, 21st century businesses already operates in the Uppsala Airport is 25 km and downtown Stockholm region – newly established firms provide important just 40 km away. opportunities to develop the job market. About 80 23

An Optimal Location for New Companies Knivsta Municipality invites both start-up and fully established companies to take a close look at the region before choosing to settle here.

Since its formal establishment back in 2003 (Knivsta Municipality merged into Uppsala Municipality in 1971, only to separate again in 2003), the region has worked continuously to optimise conditions and opportunities for long-term successful business development.

Thanks to its strategic position midway between the major cities of Stockholm and Uppsala, close to Arlanda and Uppsala airports, Knivsta Municipality is a great choice location for business start-ups for many reasons:

• The E4 Highway runs right past the rapidly expanding industrial estate of AR Knivsta Business Park • The railway services are excellent, with short journey times to central Stockholm (less than 30 Business sectors active minutes) and Uppsala (around 10 minutes) in Knivsta range from IT to agriculture and • The planned extension of the north train line,

Photo: Bo Gyllander heavy industry Tierp-Uppsala, to Upplands Väsby (with a station at Knivsta) will mean a considerable addition to new enterprises start up in the municipality every the Greater Stockholm labour market for year, which equates to a very impressive 6.3 commuters both into and out of the region businesses per 1,000 inhabitants. • The Greater Stockholm Transport Authority is planning to extend the commuter line to Knivsta Short travel times between Knivsta and such major • Arlanda Airport, one of the largest commercial cities as Uppsala, Stockholm and Sigtuna make the airports in Europe, is very easily reached from region a commuter’s paradise. Approximately 70 Knivsta Municipality and is just a 15-minute percent of the working-age population commutes to drive away by car or coach. In addition, the work (and educational facilities) outside the extension of the rail services will also mean municipality. Some 950 people travel into Knivsta to improved access to Arlanda work, just over 70 percent of which travel from Uppsala and Sigtuna. Plenty of land is available for construction within municipal boundaries and a broad spectrum of The region’s immense location advantages naturally vacant premises is available for large, medium and present many practical incentives for investors to small companies, offering a wide variety of well- establish an operation in Knivsta Municipality and the equipped office and industrial space ready for massive labour pools of highly skilled and motivated immediate start-ups. people living in Uppsala and Stockholm form a superb resource that’s just waiting to be tapped. The digital infrastructure in Knivsta Municipality is no less impressive, with complete broadband access available to residents and businesses throughout the municipality and its industrial areas.

For further information please contact Anna Maria Dansbo, Chief Executive Officer of Knivsta Municipality on +46 (0) 34 71 15 or +46 (0) 708 56 39 84. Alternatively, the direct email is [email protected] and the municipality’s dedicated website can be found at www.knivsta.se Catchment Area 24 Location Uppsala Knivsta Municipality > Uppsala Regional Development Council Low-cost Stockholm New Route Opportunities Route Development

As a forum for political decision-making, Uppsala > Uppsala Regional Development RDC has a mandate that covers a broad spectrum of commercial, infrastructure and welfare issues. The Council The association of highest policy and decision-making body is the association council, with 61 members.

municipalities and the Uppsala The County Council and the town councils in each municipality select politicians indirectly. The board of County Council that works to RDC is responsible for everyday work and has three drafting committees at its disposal – a committee for improve infrastructure, regional economic development, a committee for communication and infrastructure and a committee commerce and welfare issues for social welfare.

Uppsala County is changing fast and is rapidly Infrastructure becoming one of Sweden’s most modern and A critical part of Uppsala RDC activities concern the forward-looking regions. Cutting-edge innovations development of air and ground infrastructure, to thrive here, alongside the widespread adoption of ensure that travel throughout the region, as well as 21st century lifestyle technologies. journeys to and from surrounding cities and international destinations, is fast and uncongested. The Uppsala Regional Development Council (Uppsala RDC, or Regionförbundet Uppsala Län in Swedish) The Swedish Government has assigned was established in January 2003 specifically to responsibility to the National Road Administration ensure that Uppsala County maintains and develops and National Rail Administration and the counties to its already strong reputation as a meeting place of work out long-term strategic plans for national and modernity, fresh ideas and an excellent quality of regional transport infrastructure, covering the period life, benefiting businesses and communities alike. from 2004 until 2015. In Uppsala County, Uppsala RDC carries full responsibility for conceiving and An association of municipalities, Uppsala RDC implementing the countywide plan. incorporates Uppsala County Council and the region’s seven municipalities – Älvkarleby, Enköping, The arterial E4 Highway – which starts at Stockholm Håbo, Knivsta Östhammar, Tierp and Uppsala (from and heads north to Uppsala via Arlanda Airport (the 2007, Heby Municipality will also be included). Its Stockholm to Uppsala journey takes only 30 specific aim is to strengthen regional co-operation minutes), before continuing north to the City of and to work vigorously for the regional and Gävle – is benefiting from major investments to bring economic development of Uppsala County. about dramatic improvements and cut travel times.

From Uppsala to Gothenburg in four hours, on the X2000 25

Commuter train traffic between Uppsala and Gävle Commuters between municipalities in Stockholm is the most extensive in the country. The Sandviken Bottenhavet Älvkarleby Uppsala County, 2004 Mälar train has significantly reduced the travel time Number of people to the capital while the Upptåget train takes GÄVLEBORGS LÄN commuters quickly to and from northern parts of the County. Gothenburg is only four hours away, Tierp DALARNAS LÄN Östhammar thanks to the super fast X2000 express train. UPPSALA LÄN 15 000

Avesta Naturally, the commercial development of Uppsala Airport will enhance the transport infrastructure significantly, complementing the services already Heby Sala 5 000 available at Arlanda and bringing in large numbers of visitors on low-cost flights. The airport will further VÄSTMANLANDS LÄN Uppsala 1 000 500 boost Uppsala’s standing as a thriving crossroads 100 50 and an international and domestic travel hub. Västerås Enköping 25 tad rls Ka Source: SCB Bålsta

ro Mälaren b re Regional Development Ö STOCKHOLMS LÄN An up-to-date regional development programme for Eskilstuna Strängnäs Uppsala County was adopted in 2006. This initiative Hjälmaren SÖDERMANLANDS LÄN Östersjön elaborates on the targets that will help to ensure m l g g o n g n i h n i e i p p in p ö ö long-term development, built on analyses of the r ö k k t k rr a in o y K L N N region’s conditions and potential. On the basis of 0 10 20 30 40 50 km Major Town the analysis work, Uppsala RDC will make priorities for certain vital development areas.

One of the most distinct improvements is the bypass around the City of Uppsala itself. From the Business Development E4 once bisecting the city, the new route will cut Uppsala RDC aims to strengthen the business sector inner city traffic and enable drivers to avoid the city in the County and to create favourable conditions centre entirely. Road widening is taking place north for entrepreneurship and new businesses. The work of Uppsala to speed up journeys to Gävle. is done in collaboration with, for instance, the Ideally placed on the E4 and the east–west E18 municipalities and various organisations working to Highway that goes through Bålsta and Enköping on advance the county business climate. its way to Oslo, Uppsala County has become something of a commuter hub for those who want to live in the County but need to work elsewhere. Welfare Further improving the living conditions for the region’s inhabitants is a core element of the Uppsala Quality of life in Uppsala RDC mission. Through broad co-operation, the is second to none municipalities and County Council will contribute to long-term developments in health, education, housing, employment and the economy in general.

By running an R&D department in co-operation with Uppsala University, the RDC is finding new ways to help the elderly, disabled and the individual and family sections of the social services department.

In the work of regional development, it is important to listen to and include as many key partners as possible. Uppsala RDC continues to work closely with local authorities, businesses and organisations, each committed to making a difference to work and lifestyle in this beautiful Swedish region.

For more information on the work of the Uppsala RDC, visit the website: www.regionuppsala.se. Margareta Rönnblom is on hand to discuss the region’s infrastructure and traffic management plans. She can be contacted on +46 (0) 18 18 21 09 or [email protected] Catchment Area 26 Location Uppsala Knivsta Municipality Uppsala Regional Development Council > Low-cost Stockholm New Route Opportunities Route Development

Arlanda to other regional airports, principally fuelled > Low-cost Stockholm When by Ryanair's network expansion at Nyköping’s Uppsala joins the fray, there will Skavsta airport. Arlanda’s response? The airport is looking to attract its own low-cost airlines and open new cost- be five major Central Swedish sensitive routes – European LCCs including Hapag- Lloyd Express, FlyMe, Germanwings and Iceland Airports, each offering very Express now regularly operate from the Airport. SAS and other scheduled legacy carriers have also different capabilities. So how adopted price policies to compete with their low cost competitors; subsequently it is becoming more does Uppsala fare? difficult for consumers to make a differential between low-cost and legacy service providers.

Of Sweden’s entire air travel market – which Still, it remains to be seen whether low-cost accounts for around 17 million passengers a year – expansion at Arlanda is sustainable over the longer 10.7 million currently fly into or out of Arlanda term. Will Arlanda, with its massive infrastructure Airport, 40 km north of downtown Stockholm, and established image as a full-service flag-carrier making this by far the most important aviation destination, be able to compete with the new kids market in the country. on the aviation block?

Ever since its inauguration back in 1976, Stockholm Increased competition between Stockholm’s other Arlanda International has acted as Sweden's regional airports – Bromma, Skavsta, Västerås and, primary gateway for international air travel, its of course, Uppsala – is inevitable. Just as certain, unrivalled status confirmed by the opening of Sky the airport with the best price/location mix has the City in 1993 and a major infrastructure update in brightest prospects for the future. So let’s consider 2002, including a new runway and tower and the the contenders. establishment of Pier F. > Did you Know? A recent communiqué by IATA DG and CEO Developments have been measured in Arlanda's 30- Round One: Stockholm Bromma Giovanni Bisignani emphasised a prevailing year history, reflecting the steady growth of air travel As Stockholm’s only true ‘downtown’ airport, concern about spiralling airport charges. to and from Sweden. While scheduled services have Bromma successfully caters for the commuter and Bisignani took the case of Arlanda as an kept pace with market demand, however, the executive business jet market (clients include example and pointed out that per-passenger massive increase in low-cost air activity in the Golden Air, Malmö Aviation and Skyways), but has charges there had risen by 35 percent greater Stockholm catchment area has gradually no low-cost credentials or ambitions. between 2001 and 2004. shifted the air infrastructure focus away from The airport handles around a million passengers, mostly on domestic routes. Nevertheless, its long- term future is uncertain and its operational capabilities place significant restrictions on larger aircraft such as Boeing 737s and Airbus A320s – the staple aircraft of LCC business.

Round Two: Västerås Located around 100 km northwest of the capital, Västerås Airport offers a viable low-cost entrance to the Stockholm market. Yet LCC interest in Västerås remains low-key. Ryanair’s second-choice Stockholm airport has two daily flights to London Luton, while SAS operates a daily service to Copenhagen.

Round Three: Skavsta Today, Skavsta is perhaps the established airport for low-cost services to Stockholm, largely due to Ryanair and, more recently, to Wizz Air. The Irish low- cost pioneer now flies to 14 high profile destinations in 10 countries (including London Stansted, Paris Beauvais, Brussels Charleroi and Rome Ciampino) from Skavsta, its primary Swedish hub. 27

Uppsala

Arlanda 38 km Västerås 77 km Stockholm – Low-cost Route Snapshot Bromma 73 km Arlanda Country Destination Airline Germany Berlin Schöenfeld Germanwings STOCKHOLM Berlin Tegel Flynordic Hamburg Germanwings Hannover Hapag-Lloyd Express Köln-Bonn Germanwings Munich Flynordic Stuttgart Hapag-Lloyd Express Snapshot of regional Ireland Dublin Flynordic Skavsta 190 km airports and their proximity to Uppsala Denmark Copenhagen Flynordic, Sterling Estonia Tallinn Flynordic Finland Helsinki FlyMe The first airport in the Stockholm region to service France Bordeaux Flynordic LCCs, Skavsta undoubtedly has a head start over its Grenoble Flynordic competition. Yet its location is a drawback. The Montpellier Sterling airport is a full 117 km south of the capital city and Nice Sterling those needing to connect to domestic traffic arriving Greece Athens Sterling at Arlanda face even further journey times. Crete Sterling Hungary Budapest Flynordic Uppsala, on the other hand, is just 70 km from Iceland Reykjavik-Keflavik Iceland Express downtown Stockholm and a mere 38 km north of Italy Bologna Sterling Arlanda Airport. Since early morning scheduled Rome-Ciampino Sterling departures from Skavsta in particular mean Turin Flynordic extremely early ground transport journeys for North Latvia Riga Air Baltic Stockholm residents, Uppsala would prove to be far Lithuania Vilnius Air Baltic less problematic for passengers’ travel Netherlands Amsterdam Sterling arrangements within the catchment area. Norway Oslo Flynordic, Norwegian Air Shuttle Poland Krakow Sky Europe Of course, price stimulation is not the only factor for Gliwice Sky Europe aviation customers. Passengers frequently choose a Katowice Sky Europe carrier because of the convenient airport from which Spain Alicante Sterling it operates – convenient not just in terms of travel, Barcelona Flynordic, Sterling but also in its arrival and departure schedules. Gran Canaria Sterling Malaga Sterling Barcelona Girona departure times for Ryanair’s Palma de Mallorca Sterling services to Barcelona Girona and Rome Ciampino – UK Edinburgh Sterling 7am and 6.45am respectively. So if you live in northern Stockholm, you’re in for a very early start! Bromma What you need is an airport that delivers the Belgium Brussels SN Brussels, Malmö Aviation services currently available at Skavsta but offers far greater ease of access. Skavsta UK London Stansted Ryanair Glasgow Prestwick Ryanair And the Winner is… France Paris Beauvais Ryanair …Uppsala North Stockholm International, of course! Germany Hamburg Lübeck Ryanair Located less than 40 km northwest of Arlanda, this Frankfurt Hahn Ryanair airport offers LCCs a low-cost operational base in Düsseldorf Niederhein Ryanair the central catchment area of greater Stockholm, Belgium Brussels Charleroi Ryanair with potential for a wide range of tailored Italy Rome Ciampino Ryanair infrastructure and handling services. Its close Milan Bergamo Ryanair proximity to the end destination means that early Latvia Riga Ryanair flight departures would be far less problematic at Lithuania Kaunas Ryanair, Wizz Air Uppsala than at Skavsta. Poland Gdansk Ryanair, Wizz Air Katowice Wizz Air Uppsala’s youth is a huge benefit here, enabling its Warsaw Wizz Air management to create a structure that perfectly Spain Barcelona Girona Ryanair reflects today’s LCC needs – Uppsala is best placed Ireland Shannon Ryanair of all the central Swedish airports to cater for the Hungary Budapest Wizz Air ever-developing low-cost market and to deliver a tailored low-cost airport product – and all in the Våsteras same basic locality as Stockholm Arlanda. UK London Luton Ryanair Reykjavik ICELAND

Oslo SWEDEN NORWAY

Bergen Oslo UPPSALA Stockholm

Glasgow Edinburgh

Belfast DENMARK IRELAND Copenhagen Dublin Liverpool Leeds/Bradford Manchester UNITED KINGDOM Cardiff London Luton NETHERLANDS Hamburg London Gatwick London Stansted Amsterdam POLAND Berlin Brussels GERMANY BELGIUM Köln Bonn Luxembourg Paris Krakow LUXEMBOURG Prague CZECH REP. SLOVAKIA FRANCE Vienna Basel Bratislava Bern AUSTRIA SWITZERLAND Budapest Geneva HUNGARY

Milan Ljubljana Lyon SLOVENIA Zagreb Grenoble Milan-Bergamo CROATIA BOSNIA- Nice HERZEGOVINA PORTUGAL Sarajevo

Lisbon Madrid ITALY SERBIA AND Barcelona MONTENEGRO SPAIN Rome

Tirana ALBANIA Alicante Murcia Malaga 29

> New Route Opportunites

Destination Possible Carrier Destination Possible Carrier FINLAND Belgium Poland Brussels Virgin Express Krakow/Katowice Wizz Air SN Brussels easyJet Brussels Charleroi Ryanair Ryanair Warsaw Wizz Air Czech Republic easyJet Helsinki Prague easyJet St. Petersburg Portugal Denmark Lisbon Portugalia Tallinn Copenhagen easyJet Sterling Spain ESTONIA Cimber Air Alicante easyJet RUSSIA Fly Nordic Estonia Barcelona easyJet Tallinn Estonian Air Fly Nordic easyJet Riga Barcelona Girona Ryanair LATVIA Fly Nordic Madrid Air Nostrum Malaga easyJet France Murcia Ryanair LITHUANIA Grenoble Fly Nordic Lyon Fly Nordic Switzerland Vilnius RUSSIA Nice easyJet Basel easyJet Ryanair Geneva easyJet Minsk Fly Nordic BELARUS Paris Beauvais Ryanair UK Edinburgh easyJet Germany Glasgow easyJet Berlin easyJet Glasgow Prestwick Ryanair Warsaw Air Berlin Leeds Bradford Jet2 Fly Nordic Liverpool easyJet Germanwings London Gatwick easyJet Kiev Hamburg Germanwings London Luton easyJet Köln Bonn Hapag-Lloyd Express London Stansted easyJet UKRAINE Germanwings Ryanair Manchester Jet2 Ireland Dublin Aer Lingus Ryanair

MOLDOVA Italy Kishinev Milan Bergamo Ryanair Milan Malpensa easyJet Rome Ciampino Ryanair ROMANIA easyJet

Latvia Riga Air Baltic Belgrade Bucharest EasyJet Ryanair

Netherlands Sofia BULGARIA Amsterdam easyJet VLM Airlines KLM Cityhopper Skopje F.Y.R.O.M Norway Bergen Norwegian Oslo Norwegian

GREECE Catchment Area 30 Location Uppsala Knivsta Municipality Uppsala Regional Development Council Low-cost Stockholm New Route Opportunities > Route Development

Significantly, an Uppsala to London route would > Route Development Our strategy additionally support the travel needs of the Swedish Bioscience community, centred on the region, which has always been to develop our counts London as a prime international destination for business and conferences. This service would be especially popular with bio-scientists if Stansted airport around a totally low-cost were the chosen London airport, conveniently placed for access to Cambridge, which just happens model and bring in many cheap to be the main UK hub for Bio Science activity.

new air services to the greater Finally, Uppsala’s vast student community and university employees rate the UK capital as a top Stockholm region travel destination, while strong trading links (the UK is Sweden’s second most important trade partner) would undoubtedly bolster business travel.

Why not Uppsala to Berlin? Germany is Sweden’s most important trade partner

We are looking for forward-thinking airline partners Uppsala to Berlin that can share our philosophy for mutual benefit. It Germany is Sweden’s most significant trade partner, is our much publicised ambition to create a route so a route between these two major industrial and network that supports connectivity to other low-cost business regions makes perfect sense, especially airports throughout Europe, so that our airline since Berlin is home to another major European Life partners will benefit form low costs across their total Science cluster, called Bio Top. Equally promising is route schedules. the trend among German tourists to visit the Swedish interior for fishing and eco-tourism.

Uppsala to London Berlin Schönefeld Airport – a major low-cost hub A direct route to London would be a certain success. that services a globally significant tourism You only have to look at Ryanair’s extremely popular destination – is the natural choice for LCCs flying twice-daily service from nearby Västerås to London into Germany’s capital region from Uppsala. Luton (or its regular flights from Skavsta to London Stansted) to establish the scale of existing market Both Germanwings and Fly Nordic offer regular potential – potential that could easily be further routes to Berlin from Stockholm Arlanda; carriers developed at Uppsala. London to Stockholm is a that fly essentially the same service from Uppsala tried and tested route – a route that works. low-cost have much to gain. 31

Uppsala to Grenoble/Lyon Added to its well-established status as a major winter tourism destination in the French Alps, Grenoble is a central European city with strong bioscience credentials (part of the Rhône-Alpes Bio Cluster). Grenoble has a population of 157,000 and its proximity to Lyon (population 1.2 million) explains why Fly Nordic already includes Grenoble on its Arlanda schedules.

Lyon has:

• 5.7 million inhabitants (similar to Denmark) • A workforce of 2.3 million people • GDP of €141 billion; per capita GDP €25,178¤ Sweden’s Environmental (Europe: €21,150) Airline Ticket Tax • France’s 2nd largest region (size, population, GDP) Airlines must consider recent legislative • Europe’s 7th largest region (GDP) developments in Sweden, where government and • 12 million consumers within 200 km parliamentary allies have agreed to impose an • Borders with Switzerland and Italy environmental airline ticket tax – set at between SEK 96 and SEK 430 (€10 to €45), depending on the class of travel. Uppsala to Basel At present, the absence of direct low-cost services Swedes are renowned for their environmental focus, from Sweden to Switzerland makes for a potentially so it is hardly surprising that Sweden should be the highly rewarding network gap. We suggest that first European nation to levy a ‘Green Ticket Tax’, in airlines coming to Uppsala consider flying to Basel- the wake of strong scientific concerns about global Mulhouse. This would bring Sweden into the very warming, rising greenhouse gases and their effect heart of mainland Europe – the airport serves Swiss, on the future health of the planet. French and German markets – and represents another link in the European Bioscience network. The minimum tax of SEK 96 will apply on journeys in the cheapest class within Europe, rising to SEK 192 for other categories of ticket within Europe and to Uppsala to Rome/Milan SEK 420 crowns for all other air travel. The tax will Little choice is currently available for low-cost from come into force from July 2006, but does not apply central Sweden to Italy and we see excellent to tickets ordered before June 2006 for travel before potential to develop routes to both Rome and Milan January 1 2007. from Uppsala. Existing Sweden-Italy flights comprise Ryanair’s services from Skavsta to Rome Ciampino The Swedish aviation industry, however, continues and Milan Bergamo, along with the Sterling service to oppose this tax with all its might. Elections are to Rome Ciampino from Arlanda. There is plenty of planned in Sweden in 2006 and opposition parties room for LCC expansion to both these Italian hubs and senior politicians have already voiced their from Uppsala – particularly considering its more concern over the ‘Green Ticket Tax’. Should the than attractive location compared to Skavsta. elections result in a new administration, the fee could well be withdrawn.

Uppsala to Barcelona Undoubtedly, the airline and airport industry will Fly Nordic and Sterling currently serve Barcelona continue to face demands by NGOs to reduce carbon (left) from Arlanda, with Ryanair offering an early emissions or face the tax consequences. In our departure from Skavsta. Swedes are well known for opinion, airlines should not single out Sweden’s their love of the summer sun. Many own second current position and fly elsewhere, particularly since homes in the Barcelona region and many more such a tax may well be levied in many other EU travel to the Catalan capital for its hot summer. countries in the near future.

Airlines should also consider that Barcelona and the As a totally low-cost airport, Uppsala is in a very Catalan region is one of Spain’s most important strong position to help to mitigate the effects of Bioscience Areas. Its industry cluster Catalan environmental ticket taxes on behalf of its airline Bioregion is fast developing and continually seeking community – our unique pricing structure will help international partnerships. Airlines serving airlines to cope better in this new era of cost Uppsala–Barcelona low-cost stand to benefit from uncertainty. The closer you look at Uppsala, the both the business travel needs and the continual more our figures make sense. interest in Spain as a summer holiday destination. Business 32 > Investing in Uppsala City of Uppsala Provincial Government Uppsala Biotech Phadia GE Healthcare Congress Town

Commerce and Industry > Investing in Uppsala When it With close to 180,000 inhabitants and a superb industrial, commercial and academic profile, comes to new routes, there’s Uppsala is one of the main centres of the Mälar region. All the preconditions for well-developed industry and commerce can be found here: a highly always an element of risk. That’s educated workforce, excellent physical communications and close proximity to several why airlines invest in routes that Central Swedish and East European markets.

serve dynamic, travel-loving and Uppsala is dominant within three areas: • Medicine and medical technology: with unique affluent communities faculties, internationally active pharmaceutical companies, several government bodies and broad medical competence, Uppsala is the Nordic Uppsala is situated in Sweden’s Mälar region, which countries' leading medical centre also includes Stockholm and, of course, Arlanda • IT/Data/Telecom: there is access within the Airport. The area embraces roughly one third of Uppsala area to most facilities within telecoms Sweden's entire population and around 50 percent and data communication of its research and development capacity. • Trade and Distribution: good communications and Uppsala's central strategic location make the Uppsala’s huge and world-leading academic municipality attractive for local, regional and community, centred on Uppsala University (Uppsala international trade. Trade and distribution already Universitet) and the University of Agricultural play a very important role in Uppsala's industry Sciences (Svenska Lantbruksuniversitetet, or SLU) and commerce provides a more than steady flow of young, internationally aware travellers – a valuable demographic that is both Internet-booking savvy Back to the Future and hungry for the best possible low-cost airline A city with a long and distinguished history, Uppsala tickets and services. was a political and religious centre as far back as the 6th century. Sweden’s largest market Added to Uppsala University’s 40,000 students, (‘Distinget’) was held in Uppsala right into the 19th there is a major university located in the City of century. Uppsala (Aros) was the link between Gävle to the northeast of Uppsala, whose Norrland and Southern Sweden and the dominant undergraduate population would naturally be drawn trading commodity was leather and the trading into the Uppsala Airport catchment area as soon as place gave rise to various types of local handicrafts commercial operations begin. made by tailors, smiths and carpenters.

Uppsala – a beautiful and cultural city with a distinct commercial and academic edge 33

At the beginning of the 13th century, an urban name to AB Slotts Industrier. The company has society began to take shape in the present city changed ownership and name several times in centre. Construction of Uppsala cathedral recent years, but remains one of the top 10 (Domkyrkan), consecrated in 1435, continued over a largest industrial companies in the municipality, period of 200 years. The need for priest training was with just over 100 employees. one of the factors that contributed to the foundation • In 1950 Pharmacia moved to Uppsala, to foster of Uppsala University. The university, the oldest in close collaboration with the Physical Chemistry the Nordic countries, was inaugurated in 1477. Institute at Uppsala University. Pharmacia grew rapidly and formed its first subsidiary in the USA In 1866 the railway came to Uppsala, which in 1952. Several years before the merger with contributed to the establishment of many Upjohn, Pharmacia had 56 subsidiaries in 22 industries. Uppsala in the 1890s had 23 factories; countries and the total number of employees was by 1910, there were 93. 80 people worked in 20,000, of whom 500 worked in Uppsala. Today, industry in 1867, a number that had rocketed to one part of Pharmacia remains – renamed Phadia. 3,000 by 1920. Famous local industries included:

• Uppsala Technical factory, founded in 1867, which Commercial Profile developed into Uppsala's first industrial limited From around 1920 until 1950, Uppsala was an company (Aseptin-Amykos AB) and in 1911 industrial town, when around 40 percent of its became Gahns. Products: floor and furniture population worked in industry. During the 1950s, polish, perfume, soap, hair tonic, shaving cream competition from abroad led to cutbacks and and other chemical technical products. closures and for a period structural reorganisation • Nymans bicycle factory, started in 1873, was hit Uppsala harder than many other Swedish towns. Uppsala's and the Nordic countries' biggest bicycle manufacturer with a peak of 1,200 Despite increased production volumes, the number employees in the 1940s. The last bicycle was of people employed in industry has fallen since the assembled at the factory on 12 March 1963. mid 1960s in both Uppsala and in the country as a • Between 1906 and 1972, Almqvist & Wiksell had whole – yet the figure is higher than it was in 1970 sole rights to all printing of almanacs in Sweden. (7,500) at 9,000 in 1990; low-techmanufacturing has > Did you Know? Almqvist & Wiksell has a major customer in declined sharply, superseded by internationally- Uppsala University promotes close ties with Uppsala University for printing doctoral theses. focused high-tech knowledge industries, mainly IT business, offering courses for mid-career The company is a market-leading textbook, and medicine/medical technology. education, enabling the interplay between teaching aid and almanac producer. entrepreneurship and research and facilitating • The origin of ‘Slotts’ was a vinegar factory Five listed companies have their head offices in contacts between students and business. founded before the turn of the century. The Uppsala: Beijer & Alma, Biacore, BioPhausia, Diös Uppsala is recognised in Sweden and abroad famous mustard was launched in 1920, but it was and Pricer. It is chiefly these relatively large for its high-tech approach to business. not until 1969 that the company changed its companies, but especially such biotech giants as

Modern buildings for modern living – Fast Facts Uppsala’s 21st century architecture • Sweden is ranked secong out of 175 countries in the UN 2004 Human Development Index • The City of Uppsala and its surrounding regions excel in lifestyle and living standards • Uppsala has a population of more than 180,000, two universities of great breadth and diversity and a reputation as a young, living city with much to offer inhabitants and both tourism and business visitors • Uppsala effortlessly blends small town prosperity and community with a distinct cosmopolitan atmosphere that makes it both relaxing and exciting • The neighbouring countryside is a breathtaking mix of forests and verdant pastures. Nearby is the famous Stockholm archipelago, a prime destinations for all kinds of water sports • It’s a strong international location, not only because of its proximity to Stockholm and its international links, but also due to the world view and acceptance of change so prevalent in the city population, young and old 34

The city is perhaps most famous as Sweden’s biotechnology capital

Phadia, Amersham, Fresenius Kabi and Slotts that the whole county, and within some fields even the are responsible for the scale of exports that come whole country. Examples are the National Food from Uppsala. Administration (Sveriges livsmedelsverk), the Geological Survey of Sweden (Sveriges Geologiska The shift in Uppsala’s commercial profile has been Undersökningar), National Veterinary Institute dramatic. In 1965, goods manufacturing (agriculture (Sveriges Veterinärmedicinska Anstalt), Swedish and forestry, construction and industrial University of Agricultural Sciences (Sveriges manufacturing) accounted for 40 percent of the city’s Lantbruksuniversitet) and Uppsala University. workforce, with the remaining 60 percent working in the service sector (commerce, communications, the In these fields, extensive knowledge actually inspires financial sector, the public sector). 1990 figures innovative industrial production. To date, company reveal that a full 80 percent of employed local people offshoots from universities and government bodies now work in the service sector. have given rise to at least 250 companies in the City of Uppsala. Uppsala today is perhaps the most noted service city in Sweden. Large parts of its public sector serve not only the inhabitants in the City of Uppsala but also Uppsala's Character Uppsala is one of the fastest-growing cities in Sweden as far as economic development is concerned. Visitors arriving in the city will see plenty of construction work and industrial activity underway, with the ultra-modern congress hall development taking centre stage. Bioscience is one of the key modern-day industrial activities, along > Did you Know? with a strong emphasis on cutting-edge IT. Uppsala’s reputation as a centre of medicine goes as far back as the 15th century and We have included a specific section highlighting the Olaus Rudbeck (1630-1702), professor of work of Uppsala’s bioscience industry (pages 42/3), medecine at Uppsala University, who because this sector will certainly feature in planning discovered the lymphatic system in 1651 and for new routes. Many major international companies has been called ‘the first Swede to make a operate here and their employees travel throughout scientific discovery’! Europe extensively. 35

Despite its expansion, Uppsala still retains its Department for Commerce charming small-town atmosphere, combining the & Industry advantages of a large city with the neighbourliness A vibrant part of the City of Uppsala of a small community. The cultural and historical administration, the Department for Industrial heritage is very evident in the cathedral, the castle Development (email: [email protected]) aims and the prehistoric royal burial mounds. to develop an even richer corporate climate, positioning the city to attract large-scale inward Thanks to continuing immigration, Uppsala, like the investment. The department has a wide contact rest of Sweden today, is a widely multicultural network, both within and beyond the country's society. The largest groups of immigrants come from borders. Finland, Iran, Iraq and Norway and numbers of foreign-born residents continue to rise. As a result, Plenty of support to business is provided to visiting friends and relatives (VFR) will be a big optimise the economy and establish an even more motivator for airline travel. dynamic workforce and employment base. Services provided include: During the autumn of 1999 the new Uppsala- Arlanda-Stockholm rail link was inaugurated, which • Expert advice within all relevant areas of physical further improves the already efficient ground urban planning transport connections with Uppsala. • Procurement of office and industrial premises • Information on the professional services available The city has long been on the main Northern line, in Uppsala which ensures excellent train connections with the • Advice and help with staff recruitment rest of Sweden. The journey time to Stockholm • Round trips and study visits – a first introduction today is 40 minutes. to Uppsala • Contacts between companies in Uppsala through Uppsala’s nearest ports are Stockholm, Kapellskär forming networks and project groups on and Hargshamn, which all provide efficient important questions connections to Finland, Russia and the Baltic States. • Arrangement of contacts between companies in Uppsala and national/international investors looking for co-operation partners in Uppsala Medical City Uppsala is the Nordic countries' leading medical centre and Sweden's only pharmaceutical and IT and telecoms veterinary medicine faculties can be found here. There is superb access within the greater Uppsala Several internationally active pharmaceutical area to most facilities within tele- and data companies are located in Uppsala. The Medical communication. Its proximity to Sweden's biggest Products Agency (Läkemedelsverket) and National regional market means that all of the best services Veterinary Institute (Statens Veterinärmedicinska are available. Anstalt, SVA) can also be found here. Extensive research is carried out in Uppsala in the Finally, broad medical competence is gathered field of information and technology and there is a among Uppsala University Hospital (Akademiska very wide range of suppliers of computers, software, sjukhuset) and The Biomedical Centre of Uppsala systems and electronics in the area. Uppsala’s IT (Biomedicinskt Centrum, BMC). Uppsala offers a and telecoms sector is growing well and many dynamic environment for companies within the field locally based enterprises are engaged in of medicine and medical technology. The already international business, which naturally results in a established companies that are usually highly significant airline passenger market just waiting to research intensive employ around 5,300 people. be tapped.

International companies Company Origin Country Business ABB Industriservice Switzerland Electrical manufacturing GE Health Care USA Biotechnology Fresenius Kabi Germany Pharmaceuticals GEMS PET Systems USA Medical Technology AMO USA Health Care Products MDS Nordion Canada Medical technology Quintiles USA Clinical research Pfizer USA Pharmaceuticals Slotts UK Food Regus Group UK Business Centre the project is to strengthen the relationship between the metropolitan areas of Stockholm, Helsinki, St. Petersburg, Riga and Tallinn in order to counterbalance a strong central European alliance. The project incorporates five subprojects: a diverse structure, IT, water conservation, tourism and infrastructure.

Business Parks Uppsala Science Park houses about 60 companies and institutes. It is located in the campus area between the two universities, at 15-minute walk International Network from the centre of Uppsala. Uppsala Science Park is Uppsala has two twin towns: Daejeonin South Korea expanding and in the new premises you can see how and Minneapolis in Minnesota, USA. The sister city biotech and IT companies are settling in. agreements were signed in 1999 and 2000 and aim to promote collaboration within the areas of Uppsala Innovation Centre AB (UIC) is the city of education and research, trade and finance, culture Uppsala’s foremost business incubator, i.e. a toolbox and history, peace and justice as well as general for the initial phases of starting up new companies. civic rights. An exchange of experiences and human resources are also encouraged. Via clear, practical advice from business coaches and other sources, plus input from knowledgeable On 9th October 2002, a partnership agreement was entrepreneurs, UIC helps create vigorous companies signed between Uppsala Science Park and well able to leave the incubator and stand on their Heidelberg Technologiepark (Germany), to promote own two feet after two to three years. development and growth. Technosite is a contemporary, cost-effective and Uppsala has since 1998 been a member of the World flexible full-service office space located in Uppsala. Technopolis Association (WTA), a federation of Suitable for smaller companies interested in university towns all over the world. WTA promotes establishing business in Uppsala, Technosite offers regional development and exchange of technical not only a flexible serviced office solution, but also expertise. access to a relevant network of people in Uppsala.

Uppsala is also a partner in The Baltic Sea Palette II Technosite works with matchmaking events and (Östersjöpaletten II) project, partly financed by seminars and also lets its clients use Technosite for Interreg III B, Phare and Tacis. The core purpose of their own events and presentations. 37

Invest in Uppsala F: +46 18 55 44 58 The official service organisation to facilitate E: [email protected] investment and business start-ups in Uppsala, the www.uppsala.chamber.se Invest in Uppsala organisation operates in an extensive network with private as well as public STUNS - the Foundation for Collaboration between actors, all aiming to sustain international the Universities in Uppsala, the Business competitiveness in the region. Community and Society Uppsala Science Park For further information and specific economic data, SE-751 83 Uppsala please contact: Sweden T: +46 18 57 23 57 Christoffer Nilsson, Senior advisor F: +46 18 57 23 50 Invest in Uppsala E: [email protected] City of Uppsala www.stuns.se SE-753 75 Uppsala Sweden SLU – Swedish University of Agricultural Sciences Box 7070 Eva Sterte, Director of Department for Industrial SE-750 07 Uppsala Development, City of Uppsala Sweden Kungsgatan 44 T: +46 18 67 10 00 SE- 753 75 Uppsala F: +46 18 67 20 00 Sweden E: [email protected] T: +46 18 727 0881 www.slu.se F: +46 18 727 1227 E: [email protected] Uppsala BIO www.uppsala.se Uppsala Science Park SE-751 83 Uppsala Sweden Affiliated Organisations T: +46 18 57 23 54 ISA – Invest in Sweden Agency F: +46 18 471 19 65 PO Box 90 E: [email protected] SE-101 21 Stockholm www.uppsalabio.com Sweden T: +46 8 402 78 00 Uppsala County Administration F: +46 8 402 78 78 Länsstyrelsen Uppsala län E: [email protected] SE-751 86 Uppsala www.isa.se Sweden T: +46 18 19 50 00 B.A.S – Business Arena Stockholm AB F: +46 18 19 52 01 SE-105 35 Stockholm E: [email protected] Sweden www.c.lst.se T: +46 8 508 280 80 F: +46 8 651 76 33 Uppsala County Council E: [email protected] Landstinget Uppsala län www.businessarenastockholm.se Box 602 SE-751 25 Uppsala C-Framåt – Uppsala Regional Development Council Sweden Kungsgatan 41, 2 tr T: +46 18 611 00 00 Box 1843 F: +46 18 12 28 91 SE-751 48 Uppsala E: [email protected] Sweden www.lul.se T: +46 18 18 21 00 F: +46 18 18 21 15 Uppsala University E: [email protected] Box 256 www.regionuppsala.se SE-751 05 Uppsala Sweden Chamber of Commerce for Uppsala County T: +46 18 471 00 00 Uppsvenska Handelskammaren F: +46 18 471 20 00 Uppsala Science park E: [email protected] SE-751 83 Uppsala W: www.uu.se Sweden T: +46 18 50 29 50 Business 38 Investing in Uppsala > City of Uppsala Provincial Government Uppsala Biotech Phadia GE Healthcare Congress Town

This is just one of the many factors that explain > City of Uppsala Successful Uppsala’s dynamic expansion. Perhaps even more significant is its reputation for knowledge exchange industry and commerce, a between the city’s fine academic institutions and its comprehensive and diverse business competence in massive academic community, the science, IT and research sectors.

top culture and tourism Let’s Talk Business The University of Uppsala and the Swedish possibilities– all join together in University of Agricultural Sciences bring something special to Uppsala. Together, they serve 40,000 exciting and enticing Uppsala students and conduct highly advanced research in industry, commerce and entrepreneurship. The result is an educated workforce and a competence You are an airline looking to serve a growth area: profile that many cities can only dream about. you need a young dynamic market that likes to travel, you want to work with a region that is Both universities co-operate closely with the internationally active, that understands business commercial sector and with local, regional and and that wants to work with airlines... you have national authorities to support the development of a found Uppsala. dynamic business climate; many traditional industries like tourism, logistics and the retail trade Here, long traditions of culture and innovation have also benefit from the region's rapid rate of growth. nurtured a modernist Swedish hub, renowned for its cutting-edge knowledge, creativity and Despite its expansion, Uppsala retains its small- entrepreneurship. town charm, combining all the advantages of a large city with the neighbourliness of a small community. The vibrant and beautiful commercial city of The city’s cultural and historical heritage is very Uppsala is located 70 km north of Stockholm in the evident in the Cathedral, the Castle and the Province of Uppland and is home to some 180,000 prehistoric royal burial mounds. In Uppsala, people. Its proximity to Sweden’s capital city – the everything from high-tech research to fascinating heart of a region with 2.1 million inhabitants – gives cultural events and a wide range of student Uppsala an excellent geographic position and a activities has left a mark on the city's daily life. strong international focus, while its efficient communications and strategic position near the Uppsala has long been engaged in a close and Central Swedish and East European markets is fruitful relationship with the rest of the world. The naturally great for business. city's location on the rim of the Baltic Sea makes it ideal for international trade and international business experience constitutes a fundamental part of Uppsala's heritage. This is reflected in our attitude to foreign investors, entrepreneurs and academics whose activities in Uppsala take place in a genuinely welcoming atmosphere.

A Great Investment Invest in Uppsala is the official inward investment agency for the City of Uppsala, set up specifically to promote Uppsala to potential corporate investors and to assist companies in establishing a successful business or search for the right partners in the city. All services are free of charge.

The organisation is dedicated to providing up-to- date services, information and personal assistance to investors who are considering the Uppsala region as a possible location for future commercial activities; it offers companies a personal consultant to assist entrepreneurs and businesses before, during and after they have decided to take advantage of the superb facilities, conditions and services available here. 39

Tailor-made solutions for companies that wish to Land and Premises start up a business or expand existing operations A huge variety of land and premises is available in are a key part of the Invest in Uppsala offer. Its Uppsala for all types of business activities, both in well-developed and efficient network is of prime central areas and in the suburbs. The municipality significance, providing contacts and information on itself owns most of the development land for a broad spectrum of practical matters, including: industry and trade and Invest in Uppsala is the natural first port of call for enquiries. • Property and premises • Recruitment Around 150 companies and organisations have set • Housing accommodation up operations at the state-of-the-art Uppsala • Information about education and international Science Park and new biotechnology and IT start- schools ups continue to join. AR Uppsala Business Park is a • Competent advisers workplace for about 400 people in a diverse range of • Business contacts companies varying from medicine and IT/computing to manufacturing and warehousing, consultancies Invest in Uppsala is happy to arrange study visits for and service-based companies. Plenty of space is still potential investors, showcasing the city and opening available at both sites for use by incoming up dialogue with useful contacts, put businesses in businesses of all sizes. touch with local suppliers, recruitment and training, as well as speeding up the application and permit process with government agencies.

Whatever your reason for coming to Uppsala, you will discover a city of convenience and comfort, blending history and tradition with cutting-edge > Did you Know? activities. Whether conventions and networking, The City of Uppsala is growing fast. House business establishment, culture or tourism, the building has increased rapidly in the last hospitable City of Uppsala has it all! couple of years. In fact, Uppsala has built more new dwellings per capita each year Carry on your tour of Uppsala online at since 2002 (almost 2,000 a year) than any www.uppsala.se. For a broad range of advice and other Swedish city and will continue its rapid practical help contact Invest in Uppsala on +46 (0) construction at least until 2007 or 2008. 18 727 09 99 or email [email protected] Business 40 Investing in Uppsala City of Uppsala > Provincial Government Uppsala Biotech Phadia GE Healthcare Congress Town

The many rapidly developing countries located > Provincial Government The around the Baltic Sea are drawing ever closer together, to each other and to the European Union Region of Uppsala is confidently as a whole. Uppsala County – Gateway to the East – is in the very centre of this exciting development, which makes the area an ideal investment and taking its place on the list of relocation destination.

premier European destinations, Besides the exciting business and academic expansion currently underway in the City of Uppsala for business, education, culture itself, Stockholm is only 40 minutes away by car, which naturally contributes to the attractiveness of and lifestyle the Uppsala Region to investors. In total, over 30 percent of Sweden’s entire population lives within

When it comes to economic performance, housing an hour of Uppsala, in addition to many of its major and population, the Region of Uppsala is one of the businesses and high-technology specialities. fastest growing regions in Sweden. Together with Stockholm and the Mälardalen Region, Uppsala has the largest labour market in the country, with over World Focus 30 percent of its total population. A massive percentage of the companies operating in the province have a strong international orientation. Few regions anywhere in Europe can offer such a Our two universities, the University Hospital and the wide range of development possibilities as Uppsala. industries and commerce carrying out cutting-edge Its geographic location in the middle of Sweden’s research all contribute to a unique germination most successful financial region, with the Baltic atmosphere for the business community in several States as its closest neighbour, is strategically very fast growing fields and today, the Region of Uppsala advantageous for business. has one of the most knowledge intensive and innovative environments in Northern Europe. The closest capital city is Tallinn (Estonia), but Uppsala is also a time-efficient gateway to Finland, This is particularly true in the fields of Biotech, ICT the entire Baltic Region, St. Petersburg and and Life Sciences. Uppsala has the largest Biotech Northwest Russia. industry per capita in the world, with more than 100 41

> Did you Know? companies of various sizes, employing over 4,000 The celebration will also put Sweden on the world • Population: 292,000 people; other high-profile areas of strength include map; Linnaeus, besides being Sweden’s most • Two universities and 40,000 students materials technology, IT, energy technology and famous scientist, is one of the world’s scientific • 3,500 graduate students environmental expertise. giants. The focus will be on the young and curious • 22,000 people employed in Life Sciences Linnaeus and the hope is that this will inspire • A multicultural profile – 20 percent of Uppsala is Scandinavia’s leading centre of medical Swedish youth to study natural sciences. inhabitants have a foreign background activity, with several unique facilities, international pharmaceutical companies, national government agencies and wide-ranging medical competence. Its Community Care 800 IT companies offer a broad spectrum of The Provincial Government of Uppsala, led by the competence in computer hardware, software, Governor Anders Björck, covers a wide range of systems and electronics supply. social issues. We unify long traditions with democratic working methods, innovation, first-class service and openness. It is our job to ensure that People and Place the decisions taken by the Government and The Region of Uppsala has sine 300,000 inhabitants Parliament are put into effect with maximum impact and seven municipalities. The population is young throughout our region. and well educated, mainly due to the large numbers of undergraduates at Uppsala’s two large Our work comprises everything from care of the universities – Uppsala University and the Swedish elderly, equal opportunities and integration to University of Agricultural Sciences (SLU). emergency service, cultural heritage and protection of the environment. We co-ordinate various Yet this is an old region, the cradle of Sweden, interests in order to promote the development and where approximately 1,000 years ago the growth of the Uppsala region. Our main objectives foundation for the Swedish state was laid. Here you are growth, a clean environment and quality of life. will find a rich cultural life, fertile farmlands, the Walloon ironworks, castles and many manor We work and live in an expansive region with a lot houses. Wonderful nature surrounds us, with the of opportunities. With over 30 percent of Sweden’s archipelago of Roslagen on the Baltic Sea coast, population within one hour of travel, a new airport angling in the lower reaches of the River Dalälven in Uppsala could offer an ideal alternative for both and the shores of Lake Mälaren, not to mention the businessmen and private individuals and stimulate glorious countryside and the Uppsala plain. growth in this dynamic region.

Carl Linnaeus lived and worked in Uppsala. In 2007, The Provincial Government of Uppsala can be the whole of Sweden and Uppsala – together with contacted by phone on +46 (0) 18 19 50 00 or by the International Scientific Society – will be email: [email protected]. The website is celebrating the 300th anniversary of his birth. www.c.lst.se Business 42 Investing in Uppsala City of Uppsala Provincial Government > Uppsala Biotech Phadia GE Healthcare Congress Town

Uppsala’s scientists. Many of these developments > Uppsala Biotech The city’s have spun off into successful commercial products, which are sold the world over by pioneering trademark industry is stronger Uppsala-based companies.

Today the City of Uppsala’s biotechnology sector than ever. Today, around half of employs approximately 7,500 people in about 50 companies, two universities and a university Sweden’s biotech community is hospital, the Swedish Medical Products Agency, the National Food Administration and the National located in the Uppsala and Veterinary Institute. greater Stockholm area The Medical Products Agency is one of the most important agencies in Europe concerning topics relating to the central procedure for approving new A highly concentrated biotech environment is one of pharmaceutical products. Uppsala’s most renowned industrial characteristics. The city has an especially strong position in three Academic research is mainly conducted within the specific fields within the industry: biotech tools and two universities: the Swedish University of supplies; diagnostics; and pharmaceuticals. Agricultural Sciences and Uppsala University. The latter is a highly diverse research university with a Such well-known global biotech heavyweights as clearly expressed strategy and an excellent Biacore, GE Healthcare, Phadia and Biotage have environment for promoting cross-disciplinary their roots in Uppsala and maintain large-scale projects in biotechnology. operations here. A growing number of high quality service providers, Home to a quarter of the country’s biotech sector, specialised in meeting the demands of this industry, Uppsala’s specialist knowledge is a result of its ultra completes the picture of Uppsala’s diverse and proficent universities, trailblazing private industry expanding biotech community. > Did you Know? and selection of national medicine-orienatated A large number of people and organisations agencies. Its long tradition of nurturing advanced 45 minutes south by train or car brings us to are active in pharmaceutical production in biotechnology expertise centres on tools and downtown Stockholm, which has another three Uppsala, where both manufacturing facilities methods for R&D in the life sciences. biotech-driven universities (Karolinska Institute, and know-how abound. Q-Med ,Pfizer and Royal Institute of Technology and Stockholm Fresenius-Kabi are just a few examples of Pioneering core technologies such as University), as well as a host of dedicated biotech companies producing pharmaceuticals or ultracentrifugation, electrophoresis, gel filtration companies, plus a further two university hospitals medical devices here. and affinity chromatography were invented by for clinical research.

Specialists in Uppsala Sweden’s Bio Science Clusters help to deliver the most advanced medical solutions to the world

å Umeå 2%

Övriga lanet 3%

Stockholm/ Uppsala 58% Göteborg 19% Linköping 1%

Malmö/Lund 17% 43

Uppsala Biotech in Brief Some 1,500 people work in privately owned biotech industries in Uppsala alone. Many of these specialise in drug discovery systems, medical diagnostics and protein separations.

• Powerful force in biotechnology • Europe’s fourth largest biotech industry (biggest in relation to population/GDP) • Best climate for biotech research and innovation plus the highest quality workforce • Fruitful collaboration between industry, universities and public healthcare Interestingly, the profile of the biotech companies • Academic researchers retain commercial rights to and academic research in the Stockholm area is their discoveries slightly different from the focus so prevalent in • Support from experienced life science venture Uppsala, with a stronger emphasis on drug capitalists discovery in CNS and metabolic diseases, as well as • Centralised public health system with unique a number of sales offices for international medical and genetic records pharmaceutical companies. • The competence to develop biotechnology • More than half of Sweden’s biotech firms in the The majority of venture capital companies working 70-kilometer Uppsala – Stockholm corridor in biotech and healthcare are also located in the City • Uppsala University, the University Hospital and of Stockholm. These two areas together, Uppsala the Swedish University of Agricultural Sciences in and Stockholm, form one of Europe’s most the north prominent biotech regions. Together, they also • Karolinska Institute (KI), Stockholm University and provide a complete coverage of competence in the Royal Institute of Technology (KTH) in the biotechnology. south • Almost 10 percent of Uppsala’s workforce For further information contact Madeleine Neil, employed in biotech-related businesses Communications Manager of Uppsala BIO, an initiative involving the local biotech industry, the two universities in Uppsala and regional development bodies. Madeleine can be contacted by email ([email protected]) or by phone (+46 (0) 18 57 23 53). More information is available online: www.uppsalabio.com

Companies within the cluster include:

AB Biopharmacon Biovica AB Innoventus Project AB Quintiles AB AcurePharma Consulting AB Biovitrum AB Intramedic AB Radi Medical Systems AB Adecco Capture Device AB K-Analys AB Resistentia Pharmaceuticals AB Advanced Medical Optics AMO Carmetec AB Kronans Droghandel AB ScandiDos AB Alpha Helix Molecular Diagnostics AB Cavidi Tech AB Labteam Scanditronix Wellhöfer AB Amersham Biosciences AB Conlega HB M&D Packaging AB Senzime Point of Care AB Animech AB Coricon AB Medicago AB SLU Holding AB Apoteket Akademiska sjukhuset Corline Systems AB Mercodia AB Smerud Medical Research Sweden AB ARA Life Sciences AB Crelab Instruments AB Miab Mälarinvest AB Statisticon AB Assist Medical Sweden AB Cybernetics AB Mikro Kemi AB Svanova Biotech AB ATM Maskin AB Decipher Genetics AB NeoPharma AB Sweden Institute of Computer Science Autoantigen and Drug Target Cloning AB Doxa AB Nucletron Scandinavia AB SweTree Technologies AB Avancia Life Science Consulting Epsilon HighTech Innovation AB Oasmia Pharmaceutical AB Synphora AB Biacore AB Everygene AB OctaPump AB Teleca System Design AB BioAgri AB Forskarpatent i Uppsala AB Olink Bioscience AB Uplife Management AB BioArctic Neuroscience AB Fresenius Kabi AB Orexo AB Uppsala Imanet AB BioBuzIT GEMS PET Systems AB Pegasus Lab AB Uppsala Universitet Utveckling AB Bioimics AB Gyros AB Phadia AB Visionar Biomedical AB BioReach AB Hemapure AB PharmAssist Sweden AB W&W Management & Design AB Biotage AB Idexx Scandinavia AB Q-Med AB Wounder Design AB Bioventia Holding AB Immun System IMS AB Quiatech AB Åmic AB Business 44 Investing in Uppsala City of Uppsala Provincial Government Uppsala Biotech > Phadia GE Healthcare Congress Town

leading position in the advanced diagnostics of > Phadia A market-leading biotech allergy and autoimmunity diseases. company that specialises in January 2006 saw the introduction of a new company name, Phadia AB. The company might be setting off on an exciting new chapter in its history, blood tests to diagnose allergies but its connection to the City of Uppsala is as strong as ever – besides hosting its corporate and autoimmune diseases, headquarters, Uppsala remains a key location for Phadia is firmly focused on Phadia’s world-leading R&D activities. “It seems like allergies are the price we are paying Uppsala but operates worldwide for improved economic welfare,” says Magnus Lundberg, CEO of Phadia. “100 years ago when they

Phadia CEO, Magnus Lundberg Phadia develops, manufactures and markets first started talking about allergies in medical complete blood test systems to support the efficient literature in England, thy always saw it in the rich clinical diagnosis and monitoring of allergy, asthma population. This can also be seen in the Eastern and autoimmune diseases. Today, more than 3,000 European countries – when the economy grows, laboratories in 60 countries worldwide use Phadia allergies come. So it is clearly a disease that goes developed testing systems, which help physicians to together with economic growth.” improve the diagnosis and management of patients in their care. “We are now seeing 50 percent of the population showing allergy-like symptoms,” Lundberg The company has been an Uppsala-based success continues. “That means that we have a huge story since the mid 1960s, when three scientists amount of patients with allergies. And that costs a working at Uppsala University Hospital first began massive amount of money for healthcare.” collaborating with the Swedish national pharmaceutical company, Pharmacia. “We have done calculations of direct and indirect costs for allergy-like symptoms, asthma and they After many years as a division of the ‘big-pharma’ consequences – missed workdays and so on – and it company, Pharmacia Diagnostics reached its could be up to $500 billion a year. And then independence in 2004 and now enjoys a world- treatment for allergy-like symptoms is in the range 45

Key Facts • Phadia AB is the world-leader in allergy IgE testing • We have 75 percent market share in vitro allergy testing worldwide • We have 40 percent market share in autoimmune disease testing in Europe • We have 3,000 laboratories in 60 countries around the world and employ a total of 1,100 highly skilled people • We have direct representation in 18 markets through wholly-owned market companies and through distributors in 18 countries • Our corporate headquarters are located in Uppsala, Sweden; R&D is carried out in Uppsala and Freiburg, Germany

of $50 billion, whereas the diagnostic component is precise diagnoses for the physician and faster, more so small in cost for society that it is almost cost-effective technical solutions for the laboratory. negligible. What the diagnostic companies receive As an active member of the international scientific of this at the end of the day is around $500 million.” and clinical communities, Phadia continually contributes to the advancement of medical Lundberg says Phadia has achieved its dominant knowledge. Research frequently involves close co- position in the field by having the highest-quality operation with world-leading authorities in such test system available. “Our customers know it and disciplines as cell and molecular biology. our competitors know it. We offer tests for more than 500 allergens, plus a wide selection of cutting- Allergy related work is largely centred on ‘the allergy edge instruments in various sizes.” march’, focusing on the early identification of patients at risk and the first signs of developing Now Phadia has developed a new product called inflammation and asthma. ImmunoCAP Rapid, a test for the most common allergen that the physician can carry out in front of Our test technology is designed to detect extremely the patient and get a result in only 20 minutes. small concentrations of substances in the patient’s blood, which indicate a specific disease or Besides allergies, about 10 percent of Phadia’s condition. Based on increasingly sophisticated business is testing for autoimmune diseases, clinical and laboratory needs, each component is another area where early diagnosis is important. continually refined in terms of clinical safety and “Here we are clearly market leaders, with 40 percent efficacy as well as productivity, cost per test and market share,” Lundberg concludes. ease of use in the laboratory.

“We have a full system called EliA, which is very Taking advantage of recent developments in the convenient and the highest quality. We hope to molecular biology sector, the use of synthetic or introduce the system in the US and Japan and over ‘recombinant’ antigens is gradually being time become as dominant in this field as we are in introduced for increased precision of diagnosis and the allergy sector.” cost-effective production.

Phadia can be contacted on +46 (0) 18 16 50 00 or New Technologies [email protected]. More detailed Our advanced R&D involves a wide range of information on the company and its activities are disciplines to provide increasingly reliable and available online at www.diagnostics.com Business 46 Investing in Uppsala City of Uppsala Provincial Government Uppsala Biotech Phadia > GE Healthcare Congress Town

cancer, neurological and cardiovascular diseases. > GE Healthcare The global The company – a US$14 billion division of the General Electric Company (NYSE:GE) – is medical and pharmaceutical headquartered in the United Kingdom. Worldwide, GE Healthcare employs more than 42,500 people committed to serving healthcare professionals and heavyweight whose ongoing their patients in more than 100 countries. commitment to its Life Sciences Life Sciences operations in Uppsala is Based in the City of Uppsala, GE Healthcare’s Life Sciences group enables molecular medicine by generating further expansion providing systems for the manufacture of biopharmaceuticals and for laboratory-scale protein purification and analysis. Its protein separation At GE Healthcare, we strive to see life more clearly. solutions encompass both chromatographic and We help to predict, diagnose, inform and treat so membrane separation technologies for all scales of that every individual can live life to the fullest. operation and are used in the manufacture of over 90 percent of the biopharmaceuticals on the market. GE Healthcare provides transformational medical technologies that are shaping a new age of patient GE Healthcare’s ongoing commitment to Life care. GE Healthcare’s expertise in medical imaging Sciences excellence at Uppsala is generating further and information technologies, medical diagnostics, expansion – the company recently attracted national patient monitoring systems, disease research, drug and international attention by announcing a SEK720 discovery and biopharmaceutical manufacturing million (€77.5 million) allocation to Uppsala to technologies is dedicated to helping physicians to increase regional production capabilities. This was detect disease earlier and tailor treatment for the response to rising customer demand for GE individual patients. Healthcare protein separation products, in particular chromatography media for protein purification, and GE Healthcare offers a broad range of products and will significantly improve its facilities in the city. services to improve productivity in healthcare and enable healthcare providers to better diagnose, The investment is the biggest ever made in the treat and manage patients with conditions such as Uppsala biotech cluster and one of the largest investments made anywhere in the Swedish biotech industry to date. Of the SEK720 million, SEK 460 million (€49.5 million) has been set aside for the construction of a new factory, which will be up and running in January 2008 and will create around 100 new jobs in the city.

“The new factory will really help us to fulfill our potential,” says Catarina Flyborg, Head of Communications at GE Healthcare Uppsala, noting that the expansion of production is expected to result in a 50 percent increase in productivity. “The other part of the investment will be used for minimising environmental costs.”

Flying High The start up of commercial operations at Uppsala Airport has major implications for successful, large- scale global manufacturers and none more so than GE Healthcare. “We are a true global company, so our air transport needs are naturally significant,” says Catarina. “Uppsala Airport is on our doorstep, which means it’s more convenient than other regional airports, and promises to offer a variety of new international cost-efficient travel options.”

GE Healthcare has a particular interest in the development of general aviation facilities at the 47 www.embraer.com airport. “Our company regularly uses corporate jets Calling General Aviation Investors to transport executives and clients,” Catarina Uppsala Airport would provide the corporate aviation continues. “Having an efficient GA facility just four industry with a viable alternative to Bromma Airport km north of the city for these jets to land and take and be particularly attractive for the many executive off would cut travel times and travel stress aviation passengers who need fast access into the dramatically and would undoubtedly benefit our Uppsala region. business in Uppsala.” Located in the heart of Sweden's dynamic For GE Healthcare, truly global business is biotechnology sector, Uppsala Airport is well positioned impossible without convenient air routes. As far as close to some of the world's major multinational the company’s Life Sciences division in Uppsala is pharmaceutical companies' largest and most important concerned, Uppsala Airport promises just the levels operations, with many firms operating or regularly of convenience, price and flexibility required for 21st utilising executive aviation. century business networking. Initial market research has shown that Uppsala Airport For more on GE Healthcare’s activities in Uppsala, would be extremely well suited as a fixed base contact Catarina Flyborg on +46 (0) 70 526 0543 or operation (FBO). email [email protected]. The company’s international website is www.gehealthcare.com We would like investors in the FBO and executive aviation business to look closely at the opportunities currently on offer at the airport, a place with which you can establish a successful general aviation business.

We have plenty of land for utilisation and a low-cost supportive operational structure. Our airport also boasts a secure environment, within a short distance to the major E4 arterial highway. Business 48 Investing in Uppsala City of Uppsala Provincial Government Uppsala Biotech Phadia GE Healthcare > Congress Town

Blending the grand vision of a beautiful and > Congress Town All members of instantly identifiable structure with flexibility and practicality, the Henning Larsens Tegnestue design Uppsala’s cultural, business, more than met the brief. It gives Uppsala a massive 21st century events hub with a wide variety of possible uses. No matter what size or kind of event, networking and service sectors there will be no better venue than the Uppsala are marking Autumn 2007 in Concert & Congress Hall. The hall will be located on the city block called Gerd, their calendars as a key date in near Vaksala Square in central Uppsala, and is set to become a renowned landmark building, on a par the city’s ongoing development with the famed cathedral and castle. Designed over eight floors and offering a spectacular view of the city, its maximum height will be 37 metres (121 ft)

Architectural impressions reveal an impressive and multi- faceted structure – a new Uppsala icon

This is when the Uppsala Concert & Congress Hall and, inside, there will be a total of 14,600 sq metres will first open its doors and immediately establish of ultra-modern function space, including 2,500 sq Uppsala firmly (and prominently) on Sweden’s metres of exhibition space. conference destination map.

Plans for this ambitious, state-of-the-art A Hall for All development finally got the green light at a City Uppsala Concert & Congress Hall is expected to Council meeting in April 2004, but the original idea become one of Sweden’s leading concert and for a centrally located concert and conference hall to meeting venues. The highly unusual and expressive grace the heart of Uppsala dates as far back as 1960. architectural structure of the building, as well as its impressive function space capacity, will offer visitors In an architectural contest run in the spring of 2002, from all over the world an unusual and ultra-modern the Danish architect firm Henning Larsens Tegnestue landmark in which all manner of events can be – fresh from its successful work on the Opera House successfully held in true style. in Copenhagen, which opened in 2005 – beat 133 competitors to win the design award and create the Behind the development is a specific and extremely finalised Uppsala Concert& Congress Hall. progressive vision – to build a hub for regional 49

A dramatic, modern cultural hub cultural life, an arena for business, research and Vital Statistics entrepreneurship and a bustling meeting place for Uppsala Concert & Congress Hall will consist of the Uppsala residents, open for a wide range of following function space: activities. Events envisaged will range from music concerts and banquets to business congresses, • Main Auditorium, which will be able to accommodate conferences, exhibitions and trade fairs. 1,150 people and boast the very latest technologies, as well as breathtaking views from all directions The culture/commerce mix is very deliberate and is • Medium Hall, accommodating up to 350 people, is intended to bring out the best of both sectors. ideal for smaller exhibitions and lunch events Concert activities will centre on the organisation • Small Hall, for around 110 people Music i Uppland, which will create many ensembles • A VIP floor – meeting rooms and a private lounge and productions, while external organisers, • Conference rooms and boardrooms that can commercial and amateur associations will also take accommodate events for six to 90 people responsibility for the musical programme. • Large Exhibition Hall that can also be utilised as a Banquet Hall. The total exhibition space in the Congress and conference activities will fully meet building is 2,500 sq metres (26,900 ft) the needs of, and co-operate with trade and • Reception for up to 1,500 people and dinner industry, the academic world, tourist bodies and a functions for up to 700 people host of institutions, organisations and associations on the local, national and international stages. This aspect will be a dynamic driving force for inward investment and international visits to all of Uppsala.

In addition, the building will have a range of gourmet kitchens with a large capacity and total flexibility to cater for many different types of event, as well as a café on the ground floor and various refreshment bars, conveniently situated to be easily accessible from the large, medium and small halls.

To find out more about Uppsala Concert & Congress Hall, call +46 (0) 18 727 90 20, email [email protected] or visit the website: www.ukk.se Tourism 50 > Uppsala Stockholm Uppsala Taxi Hotel and Car Hire Accommodation in Uppsala

Those looking for a party atmosphere will find a > Uppsala Old-world charm meets wide selection of vibrant pubs and restaurants in the city and the surrounding countryside. Many fashionable Swedish modernity hotels offer packages to suit individual requirements and the tourist office will help visitors in Uppsala, a beautiful city of make the right choice.

culture, gateway to an adventure Day Two Gone Fishing playground of pristine natural If you are looking to experience the very best that the Swedish wilderness has to offer and you enjoy landscapes active pursuits, then a scenic fishing trip comes highly recommended.

Uppsala’s offer starts with its many high quality 40 minutes north of Uppsala and 25 km southeast hotels and guesthouses. Accommodation is plentiful of Gävle on the banks of the beautiful River Dalälven and cheap by Swedish standards. The city’s is the lovely town of Älvkarleby, where Salmon has academic influence leaves its mark in the nightlife been fished since the Middle Ages. This is Uppland’s scene, with a number of trendy bars and discos. premier sports-fishing centre, with some of the best trout waters in Europe. Bringing passengers into Uppsala will not be like bringing passengers into an ordinary secondary Älvkarleby also has Europe’s only sports-fishing regional airport, located miles from anywhere and museum. There are several hotels, youth hostels requiring long ground transport journeys. The City of and camping grounds available, many of which are Uppsala is Sweden’s happening place, a place located right on the waterfront. where Swedes and international visitors want to be. Day Three Day One Enjoy Uppsala Early Evening Relish a traditional Swedish breakfast and then set Arrive at Uppsala on a low-cost flight; take a quick off on foot around the city. Make a point of visiting transfer to the city (10 minutes) and check in to one Scandinavia’s largest church, Uppsala Cathedral, of the many sumptuous hotels. Freshen up and take which is easily identified by its daunting twin spires a relaxing stroll though the town to an attractive and which took more than 175 years to construct. restaurant or café. Eat an authentic Viking meal at Odinsborg near the ancient royal burial mounds or Open from 8am to 6pm, the Cathedral has a world- sip on a coffee overlooking the river Fyrisån. class textile collection and many exhibits of

Uppsala is a beautiful city with a relaxed quality of life Al fresco dining Uppsala style – the perfect place to see and be seen

elaborate clothing that date back to medieval Top Tips times. Your next stop could be Uppsala University, Scandinavia’s oldest university, with its spectacular Uppsala: added to its unique cultural treasures and entrance hall and stately auditorium. Take a walk to exciting history, Uppsala has small-town charm while the Anatomical Theatre, whose fascinating history offering a big city's selection of shops, restaurants of science display features items from ancient Egypt and things to do. and Greece. Lake Mälaren, with its fabulous castles, parks and Time for Lunch rich cultural heritage. Side by side with rock carvings, Uppsala has a wide choice of bars and restaurants, rune stones and castles, you will find perfect such as O’Connors Irish pub and restaurant, for a beaches, exciting activities and one of the world's traditional feast of Irish cuisine washed down with finest collections of Disney objects. a cool pint of Guinness. Roslagen: a region of islands and idylls. Picturesque No visit to Uppsala could be complete without a wooden houses with lovely gardens blend with visit to the Botanical Garden of Carl Linnaeus, who boutiques, restaurants, cafés and museums. Art, first came to Uppsala in 1728. One of Sweden’s music and other events fill the summer calendar; most famous people, Carl von Linné (otherwise other activities range from hiking, cycling, riding and known as Carolus Linnaeus) is often called the golf to fishing, canoeing and boat trips. Father of Taxonomy for his system of naming, ranking and classifying organisms, which is still in Wallon ironworks village: part of Swedish history. wide use today. Nowhere else in the world is there anything like the Uppland ironworks villages. Today, the birthplace of A visit to the Botanical Gardens reveals much about Swedish industrialism offers mines, blacksmith shops Linnaeus and admission is free. The gardens have manor houses and parks. Experience music, art, some 9,000 plant species and in winter the cactus ghost adventures and dining underground. section of the Orangery is flooded with glorious light. 2007 is Linnaeus’ 300th birthday and several Uppsala Tourism Convention and Visitors’ Bureau is celebrations are planned, many of which will take keen to work closely with the airline industry to place in Uppsala. support and promote successful new airline routes.

You can contact Uppsala Tourism on +46 (0) 18 727 Day Four 4805 or email [email protected]. To the Coast The website is www.uppsalatourism.se Set off early and drive along the 288 Highway for 50 km to the Baltic shores around the town of Östhammar. From here, you can enjoy Northern Uppland’s unique archipelago. Boating and fishing, guided tours, rentals of canoes and kayaks, bicycle packages, camping grounds, hostels and cottages to rent – all these are local specialities. > Did you Know? Carl Linnaeus spent most of his working life at Relax on the journey back and in the evening the University of Uppsala. Celebrations of the complete your Swedish experience by visiting tercentenary are currently being prepared Restaurant Lingon to sample a traditional home- throughout Sweden and abroad, to include style Swedish menu (www.restauranglingon.com). lectures, exhibitions and guided tours of the Return to your hotel after a last, lingering stroll and Linnaeus Sites in Uppland. 2007 will be an after a restful night’s sleep, take the 10 minute exciting year for Swedish culture! journey back to the airport. Tourism 52 Tourism > Tourism Stockholm Uppsala Taxi Hotel and Car Hire Accommodation in Uppsala

area and a bustling harbour that hosts a glittering > Tourism Stockholm Built on a gathering of yachts, ferries, industrial freighters and beautiful archipelago and luxury cruise liners that changes hour by hour. More than anything, Stockholm is a city of sharp contrasts. Here, steel-and-glass skyscrapers can be surrounded by the crystal-clear found a short distance from the narrow cobbled streets of the historic old town; short winter days waters of the Baltic Sea, lead to long, light summer nights as the city changes dramatically with every season; authentic Stockholm is one of the world’s Swedish food vies for attention with a range world cuisine – Asian, North American or Mediterranean – best-known harbour cities there’s far more than Sweden’s delicious grilled herring on offer in Stockholm.

Sunk in 1628, raised in 1961 and carefully pieced together – the gigantic warship Vasa dominates the Vasamuseet

The stunning Swedish capital is an inviting and Central Stockholm highly cultured city that offers a wide range of top- class tourism attractions, a bustling nightlife and a The island capital’s cultural heart is Gamla Stan, the distinct international flavour. medieval old town and a designated UNESCO World Heritage Site. These fine ancient streets now house When it comes to beauty, not many European cities a wide variety of antique shops (the main shopping can compete with Stockholm. Even short visits are thoroughfare is Västerlånggatan) and cellar long enough for visitors to see exactly why the city restaurants. is nicknamed ‘Venice of the North’, ‘Beauty on Water’ and the ‘City between the Bridges’. And the This is also the site of the elegant Royal Palace, > Did you Know? longer the stay, the better the city becomes. Kungliga Slottet, which has a grand total of 608 Stockholm is more popular than ever with rooms, making it the largest royal castle in the world international tourists, as official statistics Stockholm was constructed more than 700 years still used for its original purpose. At Midday, visitors underline. A grand total of 7,372,204 people ago on a total of 14 islands in Lake Mälaren, part of can witness one of the Stockholm’s oldest traditions visited Stockholm County in 2005. This seven the 24-000 island skärdården (archipelago) that as the Changing of the Guard takes place in the percent rise over 2004 (6,901,587 visitors) stretches out to the Baltic Sea. Like Venice, you’re outer courtyard or join the city’s chic café society continued the recent surge of interest in never far from water in Stockholm, with lakes, lifestyle and experience the city’s relaxed and laid- Sweden’s glorious capital. canals and waterways covering one third of its entire back atmosphere up close. 53

Stockholm at its most beautiful, bathed in glorious Scandinavian light

Gamla Stan is very different at night, when special I can feel your presents… lighting brings out its atmospheric soul. Walking Design is synonymous with modern-day Sweden, down the narrow cobbled alleys away from the one of Europe’s most stylish and naturally creative bustle of daytime tourism is like a journey back countries. This makes a visit to Stockholm a through time. In midsummer, many visitors set their perfect opportunity to pick up some unique arty alarms for 3am and sit out on their balconies to Swedish gifts and dazzling merchandise, for which experience the glorious Summer Dawn rising over its craftsmen are justly renowned. Scandinavia’s most spectacular city. Swedish glass, of course, is world famous. It A wide choice of museum exhibitions awaits the mostly comes from the 11 Glasriket workshops in tourism visitor in Stockholm’s central district, the County of Småland, south of Stockholm. including the fascinating National Museum, which boasts Sweden’s largest art collection, and the Today, the stunning handcrafted crystal pieces Musikmuseet (with its display of genuine ABBA from such iconic factory names as Kosta, Boda, memorabilia dating from their 1970s heyday). The Målerås and Orrefors are carried by the world’s 106-metre high tower of the grand Stadshuset (City most prestigious stores – Macys, Harrods and Hall), site of the annual Nobel Prize banquet, Bloomindales, to name just a few – and everything provides terrific views over the city. from bowls, jugs and vases to exquisite glass sculptures is showcased in Stockholm’s art shops.

Other outstanding areas of Swedish expertise include wooden toys, amber and silver jewellery and traditional handicrafts from the indigenous Sami people – ornate textiles and jewellery made from birch, tin and reindeer horn, bone and hides.

In recent years, Stockholm has taken a leading role in interior design and home furnishings. You'll find characteristically Swedish design elements, based on light-colored woods and pure, modern lines, in Stockholm's many interior design outlets – but remember, when it comes to your flight home, size definitely matters! 54

A destination for all the family. Interactive fun at Skansen, the world’s first open-air museum

The opera, theatre and concert season lasts from Completely different experiences are on offer at the August until June; atmospheric Christmas events, island of Södermalm. Away from the traditions, the special summer festival and the city’s many late culture and entertainment of Gamla Stan and night venues and nightclubs make culture a year- Djurgården, this is Stockholm’s hotbed of fashion round celebration in Sweden’s dynamic capital. and youth culture and showcases the latest designs and IT know-how. On the Waterfront The best way to experience Stockholm is by boat Fun, Fun, Fun and sightseeing cruises on its waterways offer Relaxing in Sweden traditionally means taking a unforgettable experiences. Visitors can stroll over a sauna or unwinding at a spa, but Stockholm has bridge to get to the island of Djurgården (‘deer much, much more to offer the active tourist. City- park’), but for those who want to maximise their on- centre activities range from badminton, squash and the-water time, the ferry services can’t be beaten. skating to go-karting, miniature golf, horse riding and paintball and many more pursuits await visitors The world’s first National City Park, Djurgården is a willing to venture further from central Stockholm. calm, leafy oasis close to the pulse of the inner city. Close by is Skansen, a 30-ha open-air museum that Outside city limits, the 150 cliffs within a 40-minute focuses on old Swedish ways of life, complete with drive of the city offer an array of climbing options, butter churning and folk dancing. Lill-Skansen offers while canoeing, boat charters, windsurfing and even great family fun, with a petting zoo and a miniature white-water kayaking are firm favourites on the train ride through the park; there’s an enjoyable archipelago. Hot-air ballooning and parachuting are amusement park at Gröna Lund; nearby Junibacken both available in Stockholm, giving the adventurous brings Astrid Lindgren’s children’s stories to life. traveller the ultimate bird’s-eye vista.

Perhaps Stockholm’s most famous highlight, the Vasa Museum on the western shore of Djurgården Treasure Islands houses a gigantic restoration of the 1628 warship Many of the gorgeous skerries, islets and islands Vasa, which overturned during its launch and sank that comprise the Stockholm archipelago are easily straight to the bottom of the Saltsjön. The pieces accessible by boat from the main harbour. The were raised in 1961 and pieced together to recreate regular ferry services are reasonably priced and one of the most impressive and most complete travel passes are available if you want to take your historic ships displayed anywhere in Europe. time travelling around the islands. 55

Conventions and Meetings Stockholm is often called the world's smallest big city or the world's biggest small town, depending on which way you look at it. Both descriptions apply equally well. Stockholm has everything a world-class metropolis ought to have, it's all easily accessible and there are several excellent reasons to do business here:

• Stockholm is often ranked as one of the 10 most popular congress destinations in the world • The city has a highly developed infrastructure with excellent transport facilities. The Uppsala- Arlanda-Stockholm Express Train will take you from Arlanda to the city centre in 20 minutes • Centrally located hotel rooms offering high quality at every standard - 8,000 hotel rooms within a 20- minute walk from the Central Station and 24,000 hotel rooms in the County of Stockholm • One of Europe’s largest and most modern congress and exhibition centres, with enough capacity for up to 25,000 delegates, situated only 10 minutes from the city centre • Large conference centre for up to 1,400 delegates, right in the city centre Christmas lights in old • In the Stockholm region there are 400 modern Stockholm, a magical winter city break and flexible conference venues, all efficiently destination staffed to meet client needs • Stockholm is internationally recognised for its On some islands, you'll find picturesque innovative climate and first-rate research. We're restaurants, hotels, youth hostels and country proud to be at the cutting edge in BioTech, IT and stores, while other islands have only natural harbors medical research. Not surprisingly, the density of or are entirely deserted. There's plenty of variation research and training centres is the highest here and in many places the abundant and beautiful in the whole of Northern Europe wildlife are the only residents. • Stockholm combines the charm of a small, old town with the cultural and commercial attractions The closest destination from Stockholm’s harbour is of a big, modern city. The city offers a wide the charming archipelago town Vaxholm. If you like selection of shops, department stores, museums walking, fishing or taking a bracing winter dip and restaurants - and most are within walking followed by a roasting sauna (and many Swedes distance of the city centre do), you may be tempted by Finnhamn and Möja, • Hosting a conference in Stockholm ensures which lie a bit further out. The island of Sandhamn efficiency and gives great quality for a fair price is known for its fine cultural heritage, restaurants and regattas and has several fine hotels.

Many of the islands in the archipelago can be reached by boat from central Stockholm in about two hours, giving you the choice of making the trip there and back in one day or spending a few nights outside the city.

Accommodation suits all tastes and budgets and ranges from camping in unspoiled wildernesses to renting a summer chalet or appreciating the > Did you Know? creature comforts on hand at a youth hostel or cosy Stockholm has an extensive public transport hotel. system, with a large amount of bus routes; the Stockholm Metro (Tunnelbanan ); three No matter what you do or where you stay, the regional rail systems; three light rail systems; experience will be unique, since the Stockholm and a heritage tram, the Djurgården line. archipelago offers endless possibilities and some of Waxholmsbolaget boats serve the huge the country’s grandest natural landscapes, all within Stockholm archipelago. hours of its vibrant capital city. Tourism 56 Uppsala Tourism Stockholm > Uppsala Taxi Hotel and Car Hire Accommodation in Uppsala

“Uppsala Taxi started with the idea that customers > Uppsala Taxi Open for business want efficiency, so this is exactly what we provide 24 hours a day, seven days a for all those who use our services.” In the 1920s, people had to dial different numbers to find an available taxi. “My grandfather and his week for the last 80 years, co-founders simply introduced one single telephone number for ordering a taxi,” says Bergh. “The ideal Uppsala Taxi 100 000 Ltd has of simplifying things for customers is still important never stopped running for a for the company. But times have changed dramatically since the early single moment days. “In 1958, the com-radio made it possible to phone taxi drivers wirelessly, for example,” Bergh explains. “Before that, it had been impossible for For the founders of Uppsala Taxi, it all started from customers to find a taxi on certain occasions, a desire to offer better service and absolute particularly on days of national and regional convenience for every customer. “We’ve had cars celebration such as Valborg (April 30), unless you running in the city ever since,” says Uppsala Taxi’s went out into the street to hail one.” CEO Svante Bergh. In 1981, the company moved its operations to new This is the story of the oldest and most experienced premises that offered a private garage, enabling taxi company in Uppsala. Uppsala Taxi cars to be serviced at any time. “This was a way of becoming more available to Svante Bergh’s grandfather joined a few other customers. With Uppsala Taxi arranging and carying drivers way back in 1926. Together, they founded an out its own fleet maintenance, fewer cars were association that eventually developed into Uppsala planned for service at times of high demand,” Taxi 100 000 Ltd. Bergh comments.

Today, the association is organised as a holding 1990 saw competition set free in the taxi business, company, but it continues to be owned by active taxi an event that brought fundamental changes to the drivers. Succeeding his father, who served as CEO at sector. In a competitive market with lots of players Uppsala Taxi for some time, Svante Bergh has been competing for the same business, Uppsala Taxi’s in his position since 1999. “Our company’s 80 year philosophy was unchanged: ‘High quality, history guarantees unrivalled experience and availability of cars when customers need them and stability,” he says. high demands on security.’

Fixed Price Guaranteed The question people most frequently ask us Uppsala Taxi has been continuously developing for concerns the rate for a given taxi ride. Certain the last 80 years, guided by our efforts to satisfy customers call the switchboard and want to know your needs and those of your fellow customers. the fare for a trip between two locations beforehand; other people ask once they are seated That’s exactly why we introduced Fixed Price in the taxi. We are happy to answer these questions Guaranteed – and that’s why we are the first at all times. company in the world to introduce breathalysers for drivers in our cars. Our driver tests are also the most Questions about taxi fares have always been asked, rigorous on the market. of course, but they have become more common since taxi business was opened to free competition The page you are now reading will tell you a little at the beginning of the 1990s. At that time, Uppsala more about our 80-year-old traditions of travelling Taxi had been operative for more than half a century. the streets of Uppsala. And hopefully make your journey even more enjoyable. We have responded to these enquiries by establishing a system with an upper limit, above Happy reading! which fares must not extend. This goes for city trips as well as rides to nearby locations. We call the Svante Bergh system ‘Fixed Price Guaranteed”. More information CEO Uppsala Taxi can be found at www.uppsalataxi.se 57

This is Uppsala Taxi Employees: 35 – switchboard and administration Drivers: 450 – divided up among 60 subcontractors Turnover: SEK 125 million (€13 million) Cars: 125 Customers: 70 percent pre-bookings within the municipality, the county and private companies. 30 percent individuals

• Uppsala Taxi effects 2,700 trips a day, or one million a year • Uppsala Taxi cars cover 13 million km a year, which equates to more than 220 laps around the world • 20 to 25 percent of the company’s turnover comes from journeys to and from Arlanda • In 2005, only a quarter of the turnover came from journeys paid in hard cash • April 30 is the busiest day of the year for taxi drivers. On that day, all 125 taxis run from 8am until 8am the following day

This year, as the company celebrates its 80th Q: What does Uppsala Taxi’s 80-year history birthday, it still boasts not having had a single ‘taxi- actually mean to the customer? less’ day in the city. At the same time, the company LS: A long history inspires trust. If I want to make an is preparing for the future – in new tailor-made important deal with a contractor in any business, he premises at Gamla Uppsalagatan, next to Statoil. has to be a strong player who will survive in the foreseeable future. “Our former headquarters dated from 1981, so we just felt we ought to find something new,” Bergh Q: What should the customer think about when concludes. It might be 80 years old, but this is a choosing a taxi company? company that truly moves with the times. LS: The prices companies charge are fairly similar. I think it is important that the company is reliable and makes security a priority. The taxi has to arrive in A Long History Inspires Trust time, but it is also important that you and your For more than 20 years, high-profile businessman colleagues – who are the main assets of the Lasse Skiöld has been engaged on the board of company – arrive safely. Uppsala Taxi. His long established presence on boards in Uppsala, Västerås and Stockholm has Q: What role to taxi companies play in Uppsala and made him a well-known business personality. its surrounding regions? LS: Taxi journeys function as a lubricant in business life; they are indispensable. Uppsala is affected by its proximity to Arlanda. We are at a distance where it hardly pays to take the train, since this involves waiting times and transportation to and from the railway station.

For more information on Uppsala Taxi, please contact Göran Söderquist on +46 (0) 18 480 82 01 or email [email protected]. The website www.uppsalataxi.se has an English language page for prebooking a taxi – book before 4pm and the taxi will be available the following day. Additionally, the site has many more details and contact addresses (in Swedish). Tourism 58 Uppsala Tourism Stockholm Uppsala Taxi > Hotel and Car Hire Accommodation in Uppsala

shower, bathtub and hairdryer, to TV, tea/coffee, > Hotel Uppsala A centrally located telephone, wake-up service, work desk and free broadband Internet access. 40 rooms also have a contemporary business hotel in microwave oven and refrigerator.

The clear and beautiful ‘Nordic light’ is captured in downtown Uppsala offering each room, to give guests the greatest possible modern, comfortable and levels of comfort. Alternatively, guests can choose to stay in one of spacious rooms, stylish meeting Hotel Uppsala’s fully furnished apartments, which are equally suitable for single travellers and facilities and friendly staff families, for short or long stays. Added to the standard in-room services, these suites offer a microwave oven, freezer, fridge and dishwasher, TV, Benefiting from a superb location in central VCR and stereo. Uppsala, just 600 metres from the train station and close to the airport bus drop-off points, Hotel At the Hotel Uppsala, guests start the day with a Uppsala is the city’s largest hotel and offers modern, delicious and sustaining breakfast buffet – coffee, spacious and comfortable accommodation at lunch and evening meals are also available extremely competitive prices. throughout the day at the welcoming Kingstreet Restaurant – and unwind in the evening in the For those visiting Uppsala, whether for business or welcoming bar. for tourism, Hotel Uppsala comes very highly recommended. Equal care is taken to cater fully for all the needs of the international business community. The hotel All guests are guaranteed exactly the right offers three function and meeting rooms of various conditions for a restful night’s sleep and great sizes, the largest of which can comfortably attention has has been paid to providing everything accommodate 35 delegates in a classroom seating that today’s busy travellers need to unwind in true arrangement. Scandinavian style. Needless to say, these rooms sport the latest Every one of the Hotel Uppsala’s 213 rooms is technical business and networking aides, with characterised by a light, roomy ambience and facilities blending the cutting-edge (such as wireless decorated in attractive light birch timber. Besides Internet connections) with the more traditional the hand-made Hästens beds, in-room services overhead projector, flipchart, whiteboard and, of range from a modern en suite bathroom, with course, pen and paper.

Hotel Facilities General Parking (fee required), free broadband Internet access, restaurant, pets allowed, bar, 24-hour front desk, garden, terrace, non- smoking rooms, rooms/facilities for the disabled, family rooms, safety deposit box, luggage storage, breakfast buffet

Activities Golf course (3 km) and all the attractions, activities and experiences that Uppsala has to offer, right on your doorstep

Services Meeting/banqueting facilities, laundry, ironing, Internet, shoe shine, fax/photocopy, WiFi/Wireless Lan

Location Close to: city centre, shopping centre, train station, park, university, old town and river 59

Avis Rent-A-Car Hiring a car is just about the best way of getting around Uppsala. Avis and its subsidiaries operate the world’s second largest general-use car rental business, providing customers with a wide range of services at more than 1,700 locations in the US, Canada, Australia, New Zealand and the Latin American /Caribbean region.

Avis is the industry leader in applying new technologies and this is just one of the reasons why it is one of the world’s top brands for customer loyalty.

Avis Europe Plc is a separately owned UK-based company owning or franchising an additional 3,050 Avis locations in Europe, the Middle East and Africa. Avis strives to ensure a stress-free rental experience and conducts its business with the highest standards of honesty, trust and professionalism.

The company’s mission is to ensure a convenient rental experience by providing safe, dependable vehicles and special services designed to win customer loyalty. Integrity, high quality and superb value are all values that underpin Avis’ approach to customers.

Perhaps most important of all, Hotel Uppsala is well Visitors to Uppsala will find a range of known for its friendly and helpful attitude and immaculate automatic and manual hire options, always makes the extra effort to make visitors feel ranging from economy vehicles through to at home. The hotel is now planning to build a minivans and deluxe models available from the relax/spa area, as well as a Scottish Bar. company’s city centre hire point.

Its front desk staff will happily make photocopies or On formation in 1946 by Warren Avis (who sold send faxes; all arrangements are efficient and hassle his interest in 1954), Avis was the first company free. So if you’re coming to Uppsala and looking for to rent cars at airports. The company grew during a place to stay, Hotel Uppsala is a natural and the 1950s through franchised and corporate- rewarding choice. owned expansion. In 1963, Avis introduced the award winning “We Try Harder” campaign and To reserve accommodation and/or meeting the tagline remains the company’s rallying cry facilities, contact the Hotel Uppsala on +46 (0) 18 even today. 480 50 00 or email [email protected]. More details about the hotel’s facilities and services The Avis website provides a huge selection of can be found on the ProfilHotels group website: information intended to make your visit easier, www.profilhotels.se/eng/hotel/uppsala/ and you can pre-book your vehicle online.

Avis Uppsala Stalgatan 8 (Saab-Opel) SE-751 08 Uppsala Sweden T: +46 (0) 18 15 16 80 Mon-Fri: 8am-5pm, Sat-Sun: closed For more information and bookings visit: www.avis.com Tourism 60 Uppsala Tourism Stockholm Uppsala Taxi Hotel and Car Hire > Accommodation in Uppsala

> Accommodation in Uppsala

First Hotel Linné At the First Hotel Linné, you are only a few minutes away from business, pleasure, shopping and Skolgatan 45 culture. Our closest neighbour is the famous SE-750 02 Uppsala Linnaeus Garden, the oldest botanical garden in Sweden Sweden. Right outside the hotel, the Fyris River runs T: +46 (0) 18 10 20 00 by, offering you relaxing moments with all the F: +46 (0) 18 13 75 97 bridges along the riverside. E: [email protected] www.firsthotels.com/linne First Hotel Linné has 116 personally decorated rooms, many of them with furniture and textiles from classical Swedish designers such as Bruno Mattsson, Carl Malmsten and Josef Frank. We also have conference rooms for up to 120 people. Don’t forget to pay a visit to our new restaurant, Orange Bar, where you can enjoy Swedish food with international influences, or just relax in the lounge with an exclusive glass of cognac.

Park Inn Uppsala A bright and modern city centre business hotel, located only 15 minutes from Arlanda Airport, Park Storgatan 30 Inn Uppsala opened in 2001 in a renovated and SE-753 31 Uppsala culturally important artisans’ building. Sweden T: +46 (0)18 68 11 00 All 94 well-equipped rooms have high-speed F: +46 (0)18 68 11 09 Internet access. There are five conference rooms E: [email protected] with modern AV equipment, and a spacious www.uppsala.parkinn.se conference lobby for exhibitions and buffets. The hotel restaurant serves light dishes, including conference and group meals on request.

Parking is free at the Park Inn Uppsala, located close to the city’s tourist attractions – including the Cathedral and Castle in old Uppsala. The hotel’s relaxation centre has dry and steam saunas, while a first-class golf course is situated only four km away.

Radisson SAS Hotel Gillet Just five minutes from the central station, Radisson SAS Hotel Gillet offers weekend packages ranging Dragarbrunnsgatan 23 from wedding packages to golf on some of SE-753 20 Uppsala Uppsala’s best courses. Sweden T: +46 (0) 18 68 18 00 This is Uppsala’s largest business hotel and has 160 F: +46 (0) 18 68 18 18 comfortable rooms, with high-speed Internet access E: [email protected] and air-conditioning, and 23 well equipped meeting www.uppsala.radissonsas.com rooms, suitable for the smallest group up to events and conferences for 150 delegates.

The hotel has two of Uppsala’s most popular restaurants, East West Bistro and Bar and the dining restaurant Atlantis. The hotel also offers a fitness centre with pool, sauna, work out room and solarium. Underground parking is available, with elevator access to the lobby. THE CASE FOR UPPSALA AIRPORT UPPSALA FOR CASE THE THIS PUBLICATION WOULD NOT HAVE BEEN POSSIBLE GDP:Aviation WITHOUT THE SUPPORT OF THE FOLLOWING: Space Solutions Business Centre Sefton Lane Maghull Liverpool L31 8BX United Kingdom

T: +44 (0) 151 526 7788 F: +44 (0) 151 526 7799 E: [email protected] www.gdpeurope.com

Central Sweden is destined for a second low-cost aviation revolution. The transformation will take place in 2007 and will focus on the dynamic City of Uppsala, Sweden's fourth largest city, just 70 km northwest of downtown Stockholm.

Plans are already at an advanced stage to launch the region's first totally low-cost orientated airport just north of the city, a 'no marble' development geared specifically to the needs of low-cost carriers and their passengers. Its modern infrastructure will perfectly complement LCC activity, costs will be the lowest anywhere in Sweden and its clear location advantages will enable passengers to reach the enduringly fascinating Swedish capital in less than an hour.

The Case for Uppsala Airport: the LCA for the LCC is published by GDP:Aviation in close partnership with Uppsala Air, the management team behind Uppsala Airport, to let the aviation community know that the concept of a true low-cost airport will soon be reality.

Europe's LCCs tapping into the Central Swedish market LCC THE LCA FOR THE through Uppsala can expect immense advantages.

The Case For Uppsala Airport The LCA for the LCC

Writer and Project Director André Morrall Editor and Additional Text Iestyn Adams Graphic Design Andrew Cothliff Managing Editor John Bannon Project Co-ordinator Mattias Sjölund (Uppsala Air) Administration Manager Paula Wildman

Managing Director Debbie Bannon GDP:AVIATION Uppsala Taxi

Acknowledgements The publishers would like to thank the very many people at companies and organisations who supplied information and imagery in support of this publication.

© Graphic Detail 2006 Uppsala Air AB The opinions expressed within this publication are not necessarily those of the publishers. No liability can be accepted for any inaccuracies or Vaksalagatan 6 omissions. SE-753 20 Uppsala No part of this publication may be reproduced, transmitted by any means, or Sweden stored in any information retrieval system, without the written consent of the copyright owners. T: +46 (0) 735 127712 GDP:Aviation is a trade name of Graphic Detail (UK) Ltd. www.uppsalaair.se €40 THE CASE FOR UPPSALA AIRPORT UPPSALA FOR CASE THE THIS PUBLICATION WOULD NOT HAVE BEEN POSSIBLE GDP:Aviation WITHOUT THE SUPPORT OF THE FOLLOWING: Space Solutions Business Centre Sefton Lane Maghull Liverpool L31 8BX United Kingdom

T: +44 (0) 151 526 7788 F: +44 (0) 151 526 7799 E: [email protected] www.gdpeurope.com

Central Sweden is destined for a second low-cost aviation revolution. The transformation will take place in 2007 and will focus on the dynamic City of Uppsala, Sweden's fourth largest city, just 70 km northwest of downtown Stockholm.

Plans are already at an advanced stage to launch the region's first totally low-cost orientated airport just north of the city, a 'no marble' development geared specifically to the needs of low-cost carriers and their passengers. Its modern infrastructure will perfectly complement LCC activity, costs will be the lowest anywhere in Sweden and its clear location advantages will enable passengers to reach the enduringly fascinating Swedish capital in less than an hour.

The Case for Uppsala Airport: the LCA for the LCC is published by GDP:Aviation in close partnership with Uppsala Air, the management team behind Uppsala Airport, to let the aviation community know that the concept of a true low-cost airport will soon be reality.

Europe's LCCs tapping into the Central Swedish market LCC THE LCA FOR THE through Uppsala can expect immense advantages.

The Case For Uppsala Airport The LCA for the LCC

Writer and Project Director André Morrall Editor and Additional Text Iestyn Adams Graphic Design Andrew Cothliff Managing Editor John Bannon Project Co-ordinator Mattias Sjölund (Uppsala Air) Administration Manager Paula Wildman

Managing Director Debbie Bannon GDP:AVIATION Uppsala Taxi

Acknowledgements The publishers would like to thank the very many people at companies and organisations who supplied information and imagery in support of this publication.

© Graphic Detail 2006 Uppsala Air AB The opinions expressed within this publication are not necessarily those of the publishers. No liability can be accepted for any inaccuracies or Vaksalagatan 6 omissions. SE-753 20 Uppsala No part of this publication may be reproduced, transmitted by any means, or Sweden stored in any information retrieval system, without the written consent of the copyright owners. T: +46 (0) 735 127712 GDP:Aviation is a trade name of Graphic Detail (UK) Ltd. www.uppsalaair.se €40