Together, we make Delight Anywhere and everywhere people converge And talk about broadcasting, express their thoughts. That is where a new delight, an incredible change, and Real broadcasting takes place.

With SBS Together we make broadcasting, Together we make delight.

BTS in SBS Inkigayo WHO WE ARE

Key Facts Media History Vision Business Areas Corporate Structure Affiliated Companies

WHAT WE DO

Highlights

CHALLENGE

Smart Media Go Global CSR Key Facts SBS in Numbers Shared Milestones

8 8News Leads the 8 o’clock general news era.

2015 Endeavors of the world’s first card-type News Leading a ground-breaking new media news paradigm

3,700,000,000 My Love from the Star Total online views of My Love From the Star in China

64.5 Sandglass Peak rating of drama series Sandglass, the higest in SBS history Key Facts

50 Law of the Jungle Number of espeditions to jungles around the globe

1,000+8 Running Man Number of episodes with 8 famous-star participants

25 25 Countries SBS is exporting media contents to 25 countries

Since 1992 Unanswered Questions The longest-running TV show in South Korea K ey FaCTS

3.0 World’s First First successful ATSC 3.0 based UHD TV transmission

1st 1

Thest favorite Channel for young people 1 place in viwer ratings (age 20~49)

10,519,858 Download Accumulative number of mobile-app downloads for Gorealra, the online radio platform

100 SBS Hope Schools Completed in Africa Number of SBS Hope Schools established in Africa in cooperation between SBS and NGO MEDIA HISTORY Retracing SBS’ Remarkable Journey Endless Strides Forward

1990: SBS Founded Founded in 1990 as a private terrestrial broadcaster, SBS initiated delivery of broadcasting services in 1991, breathing new life into the traditional public broadcasting system. In 1995, SBS began delivering nationwide service over a national network built in partnership with local private broadcasters.

1992: Unanswered Questions Aired Unanswered Questions By prompting awareness about long-ignored human rights issues and social problems and shedding light on various unsolved mysteries, SBS’ longest-running program Unanswered Questions has helped viewers stay better informed for over 20 years and remains popular to this day.

1995: Sandglass Aired Sandglass The drama miniseries Sandglass enjoyed unrivaled popularity across the country, even being compared to a homing signal because of how people hurried home after work to catch each new episode. Recording a peak rating of 64.5 percent, Sandglass marked SBS’ arrival as a leader in television drama production.

1999: Cable Channels Launched Beginning with a golf channel in 1999, a sports channel in 2000, and Drama Plus in 2002, SBS Medianet has taken its place as a premier cable TV program provider offering a balanced mix of sports, dramas, and entertainment.

2000: Historic Live Show Broadcast from North Korea On its tenth anniversary, SBS aired a special live broadcast of SBS 8 News from Pyongyang, the first such event in Korean broadcasting history. Since then, SBS has continued to promote inter-Korean cultural exchanges and reconciliation, broadcasting Unification Basketball between the two Koreas as well as the Cho Yong-pil Pyongyang Concert MEDIA HISTORY

2001: Korea’s First HD TV Broadcasts Launched SBS introduced HD TV broadcasts for the first time in the country, opening a new chapter in Korean broadcasting history and cementing its position as a brand pioneering the digital media era.

2006: Internet Radio Service Gorealra Kicked Off The country’s first online interactive radio platform, Gorealra enjoys a growing popularity thanks to a wide variety of features, including visual radio and replay functions, social media sharing, and spotlighted video and photo content.

2010: Running Man launched

Running Man A fresh take on the variety show format, Running Man has its members play games in various settings outside the traditional studio. With clever new themes and games introduced every episode, the show has attracted growing popularity not only in Korea but across Asia.

2014: SBS Programs Embraced in China The TV drama My Love From the Star was a smash hit in China My Love from the Star as well as in Korea. Hurry Up, Brother, the Chinese edition of Running Man coproduced by SBS, was also hugely successful, becoming one of the highest-rated TV variety shows in China.

th 2015: 25 Anniversary of SBS th In 2015, SBS celebrated its 25 year in broadcasting. At the anniversary ceremony, our employees pledged to arm themselves with a challenge-seeking DNA, venture “outside of TV and into the world” and strive for “the Best. SBS.” The new slogan, “Together, We Make Delight” was also announced at the event. MEDIA HISTORY

2015~: Sensational New Media Subusu News A young news brand, Subusu News, the first media in Korea to use the format of card news, is under a spotlight on portals and social networks. In addition, the social video brand, Video Mug, which moved away from the conventional news structure and communicates through fascinating imagery and intriguing storytelling, is also drawing attention.

2016: Successful UHD TV Transmission for the First Time in the World SBS completed the development of an automated UHD TV transmission system in November 2015 for UHD TV broadcasting. In January 2016, it successfully implemented ATSC 3.0-based UHD TV for the first time in the world. In December, we conducted the first live relay UHD broadcasting and UHD TV trial broadcasting in Korea.

th 2017: 20 Anniversary of Broadcasting Hope TV SBS Hope TV SBS This year we celebrated the completion of the project Building 100 Hope Schools in Africa, one of the major initiatives backed by Hope TV SBS, our flagship social contribution program. With a wide range of events such as the Hope School VR exhibition and KakaoTalk mobile donation program, SBS is also continuing its efforts to promote the culture of giving and sharing.

2018: The PyeongChang Winter Olympics Representative Relay Broadcasting During the PyeongChang Olympic Winter Games, relay broadcasting topped the list in age 20-49 and household viewer ratings, number of viewers, advertisement ratings, and popularity. It also topped the list in Seoul during the 2010 Vancouver Winter Olympics and the 2014 Sochi Winter Olympics. Vision “Creating a Better World with Delightful and Healthy Content” has served as the guiding principle and the steadfast conviction of SBS Media Group since its inception. Armed with a challenge-seeking DNA, we are now venturing out of TV and to the world to become a global culture and content provider. This is the new aspiration for SBS Media Group.

Mission Vision

Creating a Better World A Global Culture & With Delightful Content Company, and Healthy Content Filling the World with New Delights, Outside of TV

Creative Diverse

Value

Wholesome Trustworthy

SBSOutside will venture outof to theTV world and and become into a global the culture World, and content SBS!company. BUSINESS AREAS SBS Media Group operates a wide array of businesses to maximize the value of its content

❶ Content Planning & Production

Delivers the highest-quality content in every genre

❷ Media Network

Operates private terrestrial broadcasting and genre-specific cable networks

❸ Smart Media

Plans digital services and develops new media platforms

❹ Content Distribution & New Businesses

Increases competitiveness of market distribution channels

❺ Marketing Platform

Provides optimized Advertising solutions

❻ Global Businesses

Generates revenue In overseas markets CORPORATE STRUCTURE SBS Media Group maximizes synergies through close cooperation across its business sectors

By leveraging the core capabilities of its affiliates, SBS Media Group provides the media industry with a creative and diverse range of content and services, including content production, platform operation, and solutions delivery.

Broadcasting business Resource OTT Media Rep in the Americas

KCP (KOCOWA) Overseas OTT

Distribution/Online

Contents hub

(Japan Distribution)

PP Medianet AFFILIATED COMPANIES As Korea’s foremost integrated media company, SBS Media Group is shaping a new paradigm For the media industry

• Serves a nationwide network as Korea’s only private terrestrial broadcaster

• Acts as the focal point of the SBS Media Group value chain

• Plans and produces superior news content, educational programming, and entertainment shows, and dramas

• Retains multiple terrestrial broadcast platforms (TV, AM, FM, standard FM, DMB, etc.)

Terrestrial Broadcasting

Radio

Smart Media

DMB AFFILIATED COMPANIES

• As a member of SBS Media Group, SBS A&T provides a top-notch art, video and technology-service with high quality broadcasting content. - TV art directing including stage design, set installation, props, costume, make-up, lighting and visual design. - Broadcasting videos, including news, dramas, entertainment, culture content, etc. - Broadcasting technology, including studio, sub control room, satellite, method conversion, 4K UHD outside broadcast van, and IT network

• Establishing a Creative Space Management Business and HD broadcasting system, including broadcasting facilities, an SI business and open sets as well as events and additional projects

• SBS Media Group’s North & South American distribution arm - Operates four TV channels in the United States: SBS HD, SBS PLUS, SBS STAR and SBS 18, which are distributed on terrestrial TV and major MVPDs, including DIRECTV, Verizon, Frontier, Spectrum and Altice USA to 15 million TV households throughout the United States. - Distributes SBS’s contents in Spanish to the United States, Canada and Latin America: Spanish-dubbed top drama series have been distributed to 18 TV stations in 14 countries in Latin America. - Operates SBS LIVE app service: 24-hour live TV service which streams the three SBS channels plus Arirang TV, for which SBS International has the distribution rights in the U.S. - Jointly operates HallyPop service: a digital network with a focus on Korean Wave with over 600 hours of SBS contents, including SBS Inkigayo, Running Man and The Show AFFILIATED COMPANIES

• Total Entertainment Channel

- Plans and creates its own production programs such as The Day of Dining Out and It’s Festival.

- Delivers SBS’s popular dramas, entertainment programs and a variety of music shows

• A Variety Entertainment Channel

- Produces various variety entertainment programs, including live performances of the best musicians in Korea, The Stage Big Pleasure; the women’s lifestyle show, Woman Plus; Supermodel and School Attack

- Delivers SBS’s latest popular entertainment programs the fastest, such as My Little Old Boy and Running Man

• Korea’s No.1 Sports Channel

- Broadcasts domestic professional sports, including baseball and volleyball, as well as major events like the Olympics and the FIFA World Cup

- Exclusive domestic broadcasting of world-class sports contents, including the ISU winter sports pack such as Figure Skating, Speed Skating and Short Track

• Korea’s First Golf Channel

- Live and satellite broadcasting of major domestic and international golf tournaments such as the PGA Tour, KLPGA Tour and JLPGA Tour

- Creates exclusive and high-quality lesson programs including the longest-running home lesson program, Golf Academy; the all-time favorite, Lim Jin Han’s Lessons Camp and the analysis program, The Lesson Factory AFFILIATED COMPANIES

• The Leading Channel for Economic News and Information

-Creating  a new paradigm for economic news: An economic channel that provides an in-depth analysis of various economic issues and enhances the quality with analysis by experts

- World economy at a glance: Penetrating global economic trends with advanced, in-depth analysis - A credible investment assistant: A good channel for solving investors’ concerns and providing them a down-to-earth investment strategy

• A Channel Dedicated Exclusively to Music

-Leading  the K-pop culture by producing a music show for global audiences, THE SHOW

- Providing MTV global programs in various music genre

• An Entertainment Channel for Children

-With  the slogan ‘KIDS FIRST,’ the company has taken ‘fun’ to another level and provides global children’s programs such as SpongeBob SquarePants and Paw Patrol based on proven educational theories

- Distributes animation content and conducts business related to character licensing

• Ultra High-Definition content channel

-SBS  Media Group provides high definition content such as international football match, golf, baseball, winter sports, dramas, entertainment and concerts to bring life and excitement back to life

- First in Korea to broadcast a variety of sports programs, including 2017 - 2018 English Premier League(EPL) in high- definition AFFILIATED COMPANIES

• Oversees Content Distribution for SBS Media Group -Overseas  distribution of broadcast content to China, Japan, Southeast Asia and Europe, etc. - Broadcasting format distribution, co-production and global partnership projects - Distribution of broadcast content through the national new media platforms, IPTV, mobile phones, portals, etc.

• New Content-based Businesses - Broadcasting-content clip-based advertising, commerce, digital marketing, MDDVD, etc. - Investments in content planning and production, securing rights to copyright, etc. - Music businesses, including the global music platform, Mubeat, and OST planning and production

Percentage of overseas Export of content Sales by countries (2017) To 25 countries New Markets 4.3% Japan Southeast 30.3% Asia 16.9%

Chinese speaking China countries 22.5% 25.9%

• Web Agency Business for SBS Media Group - Provides 7-channel web agency services in SBS Media Group - Plans, operates and develops IT services, such as PCMobile web and mobile applications, and operates the system

• New business Model Discovery in the Non-Media Field and Strategic Investment - Developing new business models in the field of lifestyles - Strategic investments based on collaboration AFFILIATED COMPANIES

• Korea’s first private agency representing the media -Conducts  sales of broadcast advertising on behalf of SBS (TV, radio, DMB), local private broadcasters (TV, radio), OBS, and SBS Medianet (Cable networks) - Plans tailored products for the sale of indirect and virtual advertising and sponsorships and delivers cross-media packages and advertisements - Provides customized services optimized for each customer based on more effective and competitive media marketing solutions (advertising, PPL, sponsorship, virtual advertising, and branded content creation, etc.) in diverse media market environments

Delivers Solutions that Fit Your Campaign Goals

• Production sponsorship PPL Terrestrial • Indirect advertisement Broadcasts • Co-promotion • Optimizing CM operations • CM operation; supporting long advertisement campaigns

Customized + Solution • Native ads program • Promotion association • Supporting target Cable TV • Exposure frequency • Transformational ads like the time signal and ID ads • Brand-oriented virtual ads

TVC

Customized Ads Virtual ads

FILLER PPL

OAP ADS Events & Campaigns SPOT, Resilient time signal Offline, online campaigns OM bumper, NEXT ID, STATION ID, grade notice

MEDIA PLANNING AFFILIATED COMPANIES

• A non-profit public foundation supporting the future national agenda, the media and the arts - Supports a variety of local and overseas research activities on solutions to pressing national issues - Supports local and overseas research on the broadcast media by professors, supports the operation of the Frontier Journalism School, and discovers new screenwriters - Jointly holds the Korea Artist Prize in cooperation with the National Museum of Modern and Contemporary Art

• Operates the Contents Alliance Platform (CAP) -Delivers  live broadcasts, replays, and movies on new-media platforms such as smart TVs, PCs, mobile phones, and tablet PCs - The N-screen service offers a selection of over 30 premium channels and 1.7 million VODs

• Promotes sales of online video advertising for PCs, mobile phones, smart TVs, and OTT providers • Partners with Internet portals to provide highlight videos from seven different broadcasters

• Total Digital Media Rep and Marketing Platform Experts -Optimizes  N-screen-based advertising and marketing campaigns using the Internet, mobile phones, IPTV, and digital OOH - Maximizes performances with cross-media mix and planning focused around ROI - Provides comprehensive marketing services such as an advertising marketing platform, DB, and Insight

Exhibition view of 2017 Korea Artist Prize, installation work by Bek Hyun-jin pooq Highlights

Television Dramas Entertainment Programs News Information and Educational Programs Radio Sports Cultural Initiatives A Vision for the Future Beyond Korea and into the world Television Dramas

2017

While You Are Asleep While You Are Asleep portrays a woman who can foresee future incidents and accidents and a man who fights to make them stop from happening. Actress Bae Suzy plays Nam Hongju, who foresees the future and Actor Lee Jongsuk plays Jung Jaechan, who is a prosecutor fighting against the destined future. With original acting and directing, it has become the most popular program among the Wednesday and Thursday dramas.

Innocent Defendant Innocent Defendant is a drama about Park Jung- woo, a prosecutor who was accused of killing his daughter and wife and was sentenced to death. He wrote about his lost four months and turned it into a powerful journal showing his struggle and eventually shocking the world. The drama won the Best Actor award at the Seoul Awards and SBS Awards.

2016

Dr. Romantic Dr. Romantic is a medical drama that opened up a new paradigm of medical dramas. It is about Dr. Kim, a geeky doctor at a local hospital, and his passionate fellow doctors, Kang Dong-ju and Yoon Seo-jeong. Dr. Romantic is considered one of SBS’s most successful dramas in terms of viewers’ opinions and quality. It won the TV th drama category award (2017) at the 54 Asia- Pacific Broadcasting Union (ABU) Awards. Beyond Korea and into the world Television Dramas

2014

God’s Gift: 14 Days God’s Gift: 14 Days is a mystery suspense drama that portrays a mother who time-travelled 14 days back before her daughter’s murder and tirelessly tries to stop the murderer. This is the very first South Korean drama produced by one of the four major broadcasting stations that ABC offered to remake and produce. It was adapted under the title Somewhere Between in 2017. It was directed by Josephe Broido and Ivan Fecan with Stephen Tolkins, the writer of numerous hit shows and films such as Captain America and Sum

My Love from the Star - Exported copyright to 15 countries worldwide -3.7  billion views in China - Leading Korean-styled fried-chicken sensation in China

Inspired by actual Joseon-era (1392- 1910) historical records of unidentified flying objects, the science fiction romance My Love from the Star earned record ratings with its story of an alien with supernatural powers and a star actress who falls in love. The unique subject matter, intriguing plot, and impassioned performances helped spark an explosive interest in the drama, with cast members winning awards at local and overseas award ceremonies, affirming their standing as true Hallyu(Korean wave) stars. Laughter and New Impressions Entertainment Programs

Running Man

First aired in early 2010, Running Man became the quintessential real-game variety show, starring 8 members including the top star Yoo Jae-Suk. They will go through the eccentric and extraordinary game missions at South Korea’s landmarks to win a victory in each game. It became the staple show, entertaining viewers every Sunday afternoon, not only by showing the endless race and thrilling face-offs where they uncover the hidden features of South Korea’s landmarks but also by serving up comedy bits which gives viewers “big laughters”

My Little Old Boy

Of all the entertainment programs in Korea, My Little Old Boy has the highest ratings. Mothers observe and talk about their sons’ daily life and record the moments through a device called “Baby-Journal.” Through the stories of the children and the mothers who are always worrying about them, it gives audiences a heart-warming experience and puts a smile on their faces. Laughter and New Impressions Entertainment Programs

Law of the Jungle

Korea’s first wild outback survival show,Law of the Jungle, is about the challenge of surviving in the wild in jungles around the world, including Namibia and Madagascar, the Amazon jungle, the Himalayas, Siberia, and the Antarctic. The extreme survival periods separated from modern civilization, highlighted by the vast landscapes and the natural beauty of the jungle, led the program to travel 300 times.

Master in the House

Inspired by young people with lots of questions about life who want a guide and mentor, Master in the House is about four young people (Lee Seung-gi, Lee Sang-yoon, Yang Se-hyeong, and Yook Sung-jae) who live for two days with their mentors who have their own unique way of seeing and powerful philosophy of life, learn from them and try to find enlightenment. It is loved by a wide range of people sending them messages of life and making them chuckle at the four goofy young people. A Closer Look at Our World News, Information and Educational Programs

SBS 8News

SBS 8NEWS has monitored and made critical analyses of all areas of our society, including politics, the economy, society and culture based on accuracy and objectivity. In particular, it has become the leader in broadcasting news through “One Step Advanced News,” which went further to analyze pending issues and present an agenda for our times rather than staying as a simple news- delivering channel. SBS News also adapted immediately to the new media, creating a new format of news called card news. SBS News, which caused a big change in the nation’s new media news, is drawing young people’s attention. A Closer Look at Our World News, Information and Educational Programs

Unanswered Questions SBS’s longest-running program, Unanswered Questions, which started in 1992, focuses on what viewers want to know about social issues. Above all, by raising public interest through broadcasting, we are actively participating in finding solutions to problems. In addition, by discovering new information and reporting on such things as corruption, we speak up for the weak. On top of everything, the program plays a crucial role in contributing to solving unsolved cases by breaking them down into parts. The program takes a bold approach to report on issues that are hard to deal with, such as the close relationship between politicians and business leaders, infringement upon human rights, political and religious corruption and etc. As a result, it resonates with people and raises awareness across the country. This led SBS to become one of the best broadcasting stations representing South Korea.

SBS Special SBS Special, is a sensational documentary program that airs future-oriented documentaries which approach emotional issues in a rational and logical way. Dad’s War, a three-part series, highlighted the reality of difficult parenting. Eccentric documentaries such as My Starry Shameful Old Days and the first Korean squirrel fantasy drama were both fun and helpful for the audiences. Case No. 2016, Old Day 1, which described the unprecedented presidential impeachment in depth, won the grand prize at the 2018 Houston International Film Festival.

TV Animal Farm TV Animal Farm, a 17-year-long program that has firmly maintained the highest ratings, seeks true communication between humans and animals. By showing all kinds of animals communicating and sharing their emotions, the program makes us dream of a world where all living creatures can co-exists in harmony. TV Animal Farm is accessible on Facebook, Instagram, and the Kakao Channel. Storytelling from the Heart Radio

Kim Yeong-cheol’s Power FM Kim Yeong-cheol’s Power FM is a radio program that has been running for 22 years since the launch of SBS Power FM. Currently, DJ Kim Yeong-cheol brightens life every morning by providing all kinds of colorful themes and stories as well as traffic and weather information for commuters.

Cultwo Show SBS Power FM’s flagship radio program, Cultwo Show, which has been at number one for 12 years, entertains listeners every afternoon from 2 to 4 p.m. The merit of the program is that the listeners can feel a sense of interaction with the comedian and DJ Cultwo. They are very popular for their whimsical and witty speaking skills while they tell stories.

Lee Sook-young’s Love FM Lee Sook-young’s Love FM first aired in 1996, launched together with the Power FM station as Lee Sook-young’s Power FM. Having relocated to Love FM in 2013, Lee Sook-young’s Love FM continues to help listeners begin their day o a positive note. Sharing story submissions as well as practical lifestyle tips, DJ Lee Sook-young reaches out to listeners like an old friend, in the same warm voice and manner that have kept her fan base strong to this day.

Sister’s Radio SBS Love FM Sister’s Radio comes from the hit podcast Song Eun-I and Kim Sook’s Secret Secured. By taking the concept of the podcasts, Song Eun-I and Kim Sook, the two hosts, solicit stories from listeners and give a witty and blunt consultation. In the main segment of the show, Secret Security S, they make sure that the participants are completely anonymous by modifying their voices and that we are listening to actual phone calls, guest connections, and real-time voting. Song Eun-I and Kim Sook have received numerous positive responses. Representative Channel for Olympic and World Cup Sports Sports

Big Events Such as Olympics, World Cup, and Asian Games SBS was the first Korean Broadcasting company to air an away World Cup when it broadcasted the 2010 South African World Cup. From the 2014 Sochi Winter Olympics, Incheon Asian Games, and Rio 2016 Summer Olympics to the PyeongChang 2018 Winter Olympics, SBS brought relay broadcasting to a new level. SBS is the host broadcaster of the Olympics, and the 2018 PyeongChang Winter Olympics won the most attention as well as viewer ratings.

Golf SBS Golf, the host of the KLPGA tour, has been relay broadcasting entire events since 2014, expanding its role and discovering many stars. It also relays many of the PGA Tour events, including the traditional Masters tournaments, and delivers the spectacular plays of world-class golfers right into the home. In particular, in 2017, it was able to show the inspiring image of Kim Si-woo lifting up the Players Championship Trophy from what is considered the fifth biggest competition. In addition, we are focusing on creating diverse lessons and participation programs, hosting golf tournaments, and operating SBS Golf.com. In the near future, SBS Golf will capture every single moment of Golf. And we promise to convey excitement to viewers by raising broadcasting services to another level.

EPL and Professional Baseball SBS Sports offers a wide range of sports programs such as the Korean Baseball Organization (KBO) League, which is the best professional pro sports league in Korea and the flower of winter sports, V league for volleyball as well as all domestic sports leagues. SBS Sports has completed a sports channel content line-up, entertaining 24/7, by seizing the right to broadcast all of the popular indoor and outdoor sports matches. It has also been highly praised for building up a top-notch sport commentating team in all sports fields. By broadcasting the best sports show on earth, the English Premier League (EPL), we deliver Korean league star Son Heung- min’s remarkable performances as well as the performances of other first-rate players and coaches from around the world up close. SBS Sports is growing into the best sports production in the country by building up know-how in broadcasting big events such as the World Cup, Olympics and Asian Games and by engaging South Korean fans in international premium sports contents. Quality Cultural Offerings for a Richer Life Cultural Initiatives

Musical Romeo and Juliet – Mast Entertainment

Musicals As a co-producer of numerous large-scale musical productions, SBS has helped bring to the Korean stage such hits as Rebecca, Frankenstein, Mata Hari, Musical Billy Elliot – Seensee Company Notre-Dame de Paris, Sweeney Todd: The Demon Barber of Fleet Street, and Princess Ida, while continually supporting the production of original Korean musicals.

Exhibitions Since 2004, SBS is sponsoring fine-art exhibitions of artists from all around the globe, co-hosting with national galleries in France such as Louvre Museum, Orsay Museum and Reims along with Pushkin Museum in Russia and Munch Museum in Norway. Plus, we are planning South Korea culture sponsoring project by holding exhibitions where we introduce national treasures of Korea from Kansong Art and Culture Foundation and followed by Ojukheon & Municipal Museum, Seoul National University Museum and Korea University Museum.

Special Events SBS creates exquisite stages with the top musicians from all around the globe, such as Lauryn Hill, Jessie J, Dianne Reeves, Epik High, Zion T and etc, every May in the very centre of the city called Seoul Jazz Festival. On top of that, we are also holding Seoul Spring Festival of Chamber Music with Kang Dong-suk, the violinist, and many top-notch international artists. SBS also presents the most beautiful and romantic autumn nights for the citizens of Seoul by holding Seoul International Fireworks Festival every October. Living Together A Vision for the Future

SBS D Forum SDF is a major knowledge-sharing project and signature corporate social responsibility initiative of SBS. SDF (Seoul Digital Forum) was first created in 2004, together with the Future Korea Report (FKR), as a means for SBS to give back to society in its capacity as a public broadcaster. Over the years, Bill gates Principal founder of Microsoft SDF and FKR have served as important nonprofit forums for considering, on the one hand, the technology-driven transformation of our world, and, on the other, issues of potential relevance to Korea’s mid- and long-term future. Yet with issues pertaining to technology and society becoming increasingly inextricable, SBS has recognized the need for a new approach attuned not only to the trends of our time but also to the needs of a broader range of viewers. In this context, we are pleased to open SDF chapter 2 with the launch of SBS D Forum, an all-new forum that both merges and builds on the rich traditions of SDF and FKR. The SBS D Forum (also will be called “SDF”) will transcend the limitations of the Seoul Digital Forum and its focus on technology by embracing a more multifaceted perspective on social challenges. The D of SBS D Forum stands, for instance, for not just Digital and Data but also for Diversity, Democracy, and Dream etc. Moreover, the SBS D Forum will involve not only the offline forum in November but also wide-ranging offline and online content produced year-round—lectures and discussions by leaders in various fields, and experiments and campaigns that the public can take part in—all of which will help us find solutions together to the challenges we face as a society. The offline forum will be developed into a platform for reviewing the projects that take place throughout the year and sharing relevant experience with the goal of gaining greater insight into the topics at hand.

Korea Artist Prize The SBS Foundation’s major social contribution project, Korea Artist Prize, is an award program jointly hosted by the Korean National Museum of Modern and Contemporary Art for the globalization and popularization of contemporary Korean art. The SBS Foundation has been involved in the development of talented artists and supporting their activities every year, while producing a documentary that illuminates contemporary art to increase public interest.

The House Concert The SBS Foundation has sponsored The House Concert since 2015 to promote classical performances and promote the fine arts. The House Concert allows audiences to experience and feel performances without the boundaries between the stage and the audience. Established as the only regular classical program in Daehangno, The House Concert has expanded to also feature jazz, pop music, experimental art, and puppet plays with over 3,000 artists. Challenge

36 Smart Media 40 Go Global 42 CSR SMART MEDIA The ongoing evolution of the media sector and SBS Media Group

Convergence in broadcast communications and the opening of the media market is rapidly transforming the media landscape. Through endeavors into diverse areas like new media and smart devices, SBS Media Group is expanding the frontiers of the media world.

Smart Media Service

Planning of New Media Content • Development of content compatible with new technologies such as 3D, UHD and VR • Planning of customized mobile video content • Strengthening of mobile news content for easy sharing via social media (Has recorded the highest number of subscribers and mentions on social media) • Operation of an integrated platform for analyzing social media, big data analysis, and customized content development

Development and Maintenance of Diverse New-media Platforms • Operation of N-screen service platform POOQ • Operation of radio application Gorealra for use on PCs and mobile devices • Management of website and application services of SBS, affiliated channels, and SBS news

Delivery of Marketing Services for New- media Platforms • Establishment of the position of Smart Media Representative (SMR) for operation of online and mobile video advertising businesses • Delivery of premium integrated advertising services using new- media platforms such as websites, applications, POOQ and Gorealra

Development of Next-Generation Services • Establishment of a platform for metadata on broadcasting to be used in conducting related business • Development of an archive-based video portal search service SMART MEDIA

Smart Media Service

N-Screen Service Platform POOQ The innovative OTT platform, a versatile and exciting platform, is a premium content portal that allows you to see local and international channels in one place. With N-Screen based content distribution and Hallyu targeted broadcasting content, the company expands its global business and operates a user- centric broadcasting archiving business through partnerships with various operators.

Smart radio player, Gorealra Gorealra is the SBS smart radio applications for listening and joining in Power FM and Love FM from anywhere in the World. You can listen to music 24 hours a day on Gorealra M or hear Gorealra Pod, the Podcast channel. You can listen to open radio and participate in real-time broadcasting.

SBS Mobile Content Production Center, Mobidic Mobidic is a mobile content production studio launched in June 2016. The company is introducing its contents through 14 digital platforms and SBS TVs, including YouTube, Facebook, and Naver TV, and as of August 2018, it had received 400 million views of digital content and is receiving huge love. Through the creation of various premium web entertainment programs and web dramas, the company leads the web-content market. Starting with Mobidic Thailand, we will grow into a global brand through expansion throughout the world. SMART MEDIA

New-Media News

Multiple ways to meet SBS News (other than TV)!

SBS New-Media News is not only delivering its contents collected through SBS News homepage, News8, the Behind Story File etc, but also reporting through its self- produced new-media contents such as Voice, the audio contents, The Journalist, the video coverage file, Report+, breaking news videos, PICK articles, etc.

Behind Story File

In 2000, SBS News introduced online the stories behind the News. From day one until now, it has been providing about 20,000 vivid stories and accurate issue analysis.

Voice

SBS News delivers its very own original audio contents, Voice The personalized newsroom (a.k.a.Golroom) has provided over 1,000 audio items since 2015 covering a wide variety of fields such as politics, social issues, culture, medicine, economics, sports and etc. Regarding AI voice service, SBS News is working ahead of it by audio-specialized contents such as Listening to Subusu, Behind Story file, Report+ and etc., delivered directly from news readers and journalists themselves. SMART MEDIA

New-Media News

Subusu News Subusu News is the social media brand of SBS News Headquarters, launched in January 2015 to communicate with the millennials. We share our mobile-optimized attractive contents on 16 different platforms including SBS TV, YouTube, Instagram, and Facebook. With the rapid growth of card news, which is the basic form of mobile storytelling, it is considered as the most successful social media model for the legacy media. We are now approaching our readers in a new format that blends video and card news together well.

Subusu News worked in conjunction with Facebook to create cooperative production contents by performing a live broadcast and interviews with people from various fields during the 19th presidential election.

Video Mug Video Mug is a leading social media that delivers a variety of domestic and international stories and news through fine images and interesting storytelling. The Video Mug, launched on February 9, 2015, has surpassed the range of readers from teens up to 40s and built up its own sub-brand portfolio, high reliability through fact- checking and portal reliability. The company has received 25 awards in three years, garnering high praise.

During the candlelight rally in Korea, the Video Mug delivered the citizens’ look and mood on the scene through SNS live broadcasting and video content. Go Global Making Strides as a Global Media Group

Through differentiated content capabilities and diversified distribution channels, SBS Media Group is becoming a recognized name in the global market. From the United States, Japan, and China, its influence has expanded to Southeast Asia, Europe, Africa, and Latin America. Employing a wide variety of globally oriented strategies, SBS has ventured beyond content sales into format sales, joint production, and business partnerships in knowledge sharing and localization as a basis for maximizing revenue.

Spain China

USA

Vietnam

Indonesia

Korean wave • Global exports of Korean wave throughout Asia, the Americas, Europe and the Middle East • More than $75 million a year in content exports

BTV, NBC Universal, NTV, Viacom • Gained know-how through partnerships with leading foreign media companies such as Viacom, NBC Universal, NTB, BTV and other business links Go Global

Spain

• Fantastic Duo (2017) - First to enter Europe in the form of Korean terrestrial broadcasting and entertainment - Distributed through Banijay Group, a global format company - High ratings on Spanish public broadcaster RTVE

China

• Co-production of Running Man (2014-2016) - Co-production of seasons 1 to 4 with China’s Zhejiang Satellite TV - Record of the highest ratings in Chinese entertainment program history - Selected as Best Entertainment Show in 2016

• Co-production of Law of the Jungle (2016) - Co-produced with China Anhui Satellite TV - Record of the highest ratings in the history of the Ahn HwI satellite entertainment programs

Vietnam

• Co-production of Oh! My Baby (2016-) - Very first co-production with Korea of season 1 on HTV channel 2. - Season 2 broadcasted on VTV channel 9

• Running Man broadcast via HTV 7

Indonesia

• SBS-IN - Launched SBS-In, a 24-hour Korean wave channel, on the major paid broadcasting station in Indonesia - New initiatives combined with local co-production and content commerce are under way.

USA

• God’s Gift: 14 Days (2017) - The first Korean drama format to enter the United States - Broadcasted on US terrestrial channel ABC Under the title of Somewhere Between C orporATE Social Responsibility (CSR) We promise a brighter tomorrow SBS Media Group cares for the socially marginalized and brings hope to those in need. We also work to shape a vision for the future, support the arts, and protect our ecosystems. We will continue to practice the art of sharing and build a brighter future together with our viewers.

Hope Tomorrow SBS

Hope TV SBS is a social contribution program airing twice a year in

Hope TV SBS Korea that has been delivering dreams and hopes to viewers and children suffering from poverty and disease all over the world for the past 20 years. More than 4.6 million viewers raised more than 360 billion won in Hope TV SBS, and more than 100 stars visited more than 50 countries to participate in volunteer activities. The World’s Most Beautiful Travel is a weekly human solutions documentary broadcast by SBS that visits children’s centers and medical centers to help kids with rare diseases, tries to come up with solutions and supports them with experts in the field.

School is where children’s rights begin. Education saves children from poverty and labor and protects them from wars. SBS launched a project to Build 100 African Hope Schools from 2012 and th completed its 100 school in Zanzibar in 2017 so that children can be educated and become independent. In addition, we will provide SBS Hope Schools an environment for children to stand on their own by providing the Hope Ladder Project through which they can develop projects such as constructing advanced schools, educational support for technical careers, and development of autonomous villages

It supports medical care and living expenses for children in neglected places with poor medical conditions, including children with rare incurable diseases, immigrant workers, and children from multicultural families.

SBS is developing a project to provide dreams and hope for underprivileged children by improving underdeveloped children centers and establishing a new local children’s center in areas with no such centers. In addition, we support various activities such as the Dream Orchestra, Dream Choir, Dream FC, Dream with Volunteer Group and others to help children gain a wealth of experience. C orporATE Social Responsibility (CSR)

Hope Tomorrow SBS

Since 2017, SBS has been actively involved in the social contribution “Create a Baby-Friendly Korea 2017” in order to join in

Create a Baby-Friendly resolving the nation’s most serious social issue—low birth rate. As Korea a media group, we have continuously raised issues regarding the low birth rate in various fields, including broadcasting programs, news reports, campaigns, and support for policy research, and have successfully raised public awareness.

The Water and Environmental Improvement Program started as a

Water is Life public pledge in 2001. It conducts various campaigns to prevent water pollution and maintain the condition of coastal areas and mudflats, and to resolve water shortages in island areas, thereby promoting a healthy environment for the ecosystem. Since 2012, it has been conducting a “Ditch Saving Campaign” with the Ministry of Environment and local governments to help bring life back to the abandoned and polluted ditches all around the country.

A new concept of crowdfunding combines news and television programs with donations. People can directly introduce a story of people in need, and viewers can directly support the people. SBS provides the online platform that enables people to participate in the campaign. In 2016, 1 billion won was raised in three days for a story about neurofibromatosis. It set a record for raising the largest amount of money through crowdfunding in a short period in Korea. Publication SBS

Photo SBS PR Team, Kim Jin-seok

Planning & Design SBS PR Team, the nopi

SBS 161, Mokdongseo-ro, Yangcheon-gu, Seoul / Tel. +82 2 2061-0006

SBS Ilsan Studios 111, Ilhyeon-ro, llsanseo-gu, Go-yang, Gyeonggi-do

SBS Hall 442, Yangcheon-ro, Gangseo-gu, Seoul

SBS Prism Tower 82, Sangamsan-ro, Mapo-gu, Seoul