2012 HollyWOOF A-List DOGGIE Bags
Wrap-up Report Thank you for participating in Distinctive Assets’ 2012 HollyWOOF A‐List Doggie Bags.
Enclosed you will find Internet press resulting from our media outreach related to this special promotion. The original Internet articles that correspond to the screen‐captured copies attached herein can be easily located using Google or any other search engine; we’ve simply included copies for your reference/convenience. More detailed information about any of these websites is available at www.alexa.com shouldyoubeinterestedindemographics,pageviews,etc. If you have not done so already, we highly recommend that you sign up for Google Alerts so that you will receive these links as they hit the Internet.
Additional press opportunities may present themselves throughout the year, and we will be sure to keep your product/service in mind for any future media consideration. Be sure to update us about celebrity redemptions, success stories and press you might secure through your own publicity efforts, using your HollyWOOF participation as leverage.
We look forward to working together again in the near future.
Carpe Diem,
The DA Press Department 2012 HollyWOOF Recipient List
Tori Spelling Alicia Silverstone Miley Cyrus Kristen Bell Ricki Lake Charlize Theron Paris Hilton Drew Barrymore Kellan Lutz Gloria Estefan Cesar Millan Rachael Ray Oprah Winfrey Kathy Griffin Katherine Heigl Kat Graham Blake Lively Jennifer Aniston Katharine McPhee Mario Lopez Fergie Fran Drescher Ryan Gosling Justin Timberlake Chelsea Handler Official Signature Enclosure (front cover and back panel) Official Signature Enclosure (inside) Official Gift Bag Photo
Please note: This photo was intended to provide media with a sense of the breadth and depth of the gift bag inclusions and overall contents . . . NOT as a photo shoot for any particular product. The individual product JPEGs you supplied along with your PR form were made available to press representatives upon request.
The preceding press release was posted on numerous press release distribution sites and picked up by dozens of media outlets. If your company does not appear on this version of the release, it is based on the effective date of your contract vis-à-vis when the release was finalized for distribution.
Clients also successfully posted their own individual press releases about their fabulous products/services in conjunction with the official release. Some of these sites include:
PRNewswire.com PR.com PRLog.net PR-Inside.com BusinessWire.com 1888PressRelease.com Forbes.com Business Wire Celebrifi.com Melodika.net
PRESS DISCLAIMER
Distinctive Assets pursues all forms of media coverage before, during and after our events. However, we have no editorial control over what products are chosen for any particular story. Though we facilitate introductions, the specific results are in the hands of the journalists and segment producers themselves. Choosing one product over another is based on many factors, none of which are determined by Distinctive Assets. Please remember that the 2012 HollyWOOF promotion is a celebrity placement opportunity only; you are not hiring us as a full-service PR company. Though we pride ourselves on being an effective additional PR resource for you, the best results can be achieved when your Marketing Department uses the foundation we have laid and the momentum we have created to push your brand to the next level. We look forward to working with you in the near future. Many of our long-term partners have found that multi-show participation increases their odds of receiving press attention. If you have any questions on how to utilize this experience in the future promotion of your product or for an upcoming calendar of events, please contact your account representative.