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Talent Boost Cookbook Finland TALENT BOOST COOKBOOK FINLAND 1 Talent Boost Cookbook Finland A publication by Ministry of Economic Affairs and Employment and Authors: Business Finland. Pärtel-Peeter Pere Part of the Talent Boost programme of the Government of Finland. Marcus Andersson Morten King-Grubert Version 1.0 Research assistant: Leeni Vanhanen April 2019 at Future Place Leadership www.FuturePlaceLeadership.com An initiative of the Talent Boost national team: Laura Lindeman Visuals: Chief specialist at Ministry of Economic Affairs and Employment Finland Toolbox [email protected] https://toolbox.finland.fi/ Ulla Hiekkanen-Mäkelä Design by Design Agency Ruum 414: Head of Talent Boost Finland at Business Finland http://www.414.ee/ [email protected] #TalentBoost 2 EXECUTIVE SUMMARY ............................................................................................................................................................................................................ 4 INTRODUCTION ...................................................................................................................................................................................................................... 5 WHAT ARE THE INGREDIENTS OF AN ATTRACTIVE PLACE FOR TALENTS?.......................................................................................................................... 12 TALENT BOOST ..................................................................................................................................................................................................................... 14 FINLAND’S TALENT ATTRACTION ........................................................................................................................................................................................ 16 MANAGEMENT MAP .............................................................................................................................................................................................................. 16 A TASTE OF TALENT ATTRACTION MANAGEMENT IN FINLAND ........................................................................................................................................... 16 Talent Management and ecosystem orchestration – Talent Hubs ................................................................................................................................... 19 TALENT ATTRACTION ........................................................................................................................................................................................................... 35 TALENT RECEPTION ............................................................................................................................................................................................................. 59 TALENT INTEGRATION ......................................................................................................................................................................................................... 68 TALENT REPUTATION ........................................................................................................................................................................................................... 99 NATIONAL DISHES OF FINLAND ........................................................................................................................................................................................ 106 DO IT YOURSELF - WHAT MAKES A GOOD COOK? ................................................................................................................................................................ 120 NEXT STEPS ........................................................................................................................................................................................................................122 3 EXECUTIVE SUMMARY Finland is a great country and a fantastic career destination. Finland’s attracting and retaining international talent because its companies need economy and SMEs need international talent in order to grow, as Finland them and because the international competition is tough, as an can no longer acquire the skills from the domestic labour market. How increasing number of countries and cities in Europe and globally are can then cities and regions – and the government – help to market and entering the talent race. Finland has its challenges: the country does not manage the international talent ecosystem? register as a popular European career destination despite its high rankings in nearly all indexes. Another challenge this cookbook reveals Talent Cookbook Finland is meant to serve as a practical guide for those is that companies big and small are reported to be very slow of working with international talent and those who wish to learn about the internationalizing their culture and staff, despite their need for international talent scene in Finland. We want to showcase the good international talent. The requirement to know Finnish can be seen as recipes that already exist and give an overview of what else is cooking adding to the threshold of getting a job as an international talent in in the talent scene in Finland. The cookbook has been compiled during Finland. There are now solutions offered to these challenges, as this has November 2018-March 2019 and is based on desk research and not been the assignment. However, these issues must be addressed in interviews. The methodology chosen is the one Talent Boost has been order to attract and retain international talent. One suggested solution using and that has been authored by those who compiled this handbook: A from an interview to the language problem for example has been to call Talent Attraction Management (TAM). The handbook’s purpose is to upon industry representatives and clusters to themselves hold a serious learn and inspire others to do things to speed up the development of and wide-ranging discussion on the language requirements. This would Talent Attraction, Reception, Integration and Reputation in Finland. help to make clear whether and how much Finnish is needed in a given sector or should companies speed up internationalisation with the The ultimate aim is to inspire and draw a map of the ecosystem. There (already offered) help from cities and the government and perhaps even is no comparison or indexes of who is best. However, there are three the industry itself. Finally, there is the issue of fragmentation: categories of cases based on their maturity and accomplishments. This orchestration of the talent ecosystem can enable to overcome being a cookbook, the categories are culinary: 1) Preparing the fragmentation of projects, create a value that is larger than the sum of ingredients (very early stage) 2) Still cooking (work ongoing) 3) Good its parts and helps to create the conditions for sustainable and long- recipe (a very good or best practice). After the TAM recipes, a selection term international talent attraction and retention work, of national services and initiatives are presented. For example, EURES is something we would recommend cities and companies to study for The good news is that Finland works. It can indeed start telling the rest further co-operation opportunities. of the world that Finland can work for them. Despite the intention of being inspiring, we do wish to underline the importance of having a sense of urgency. Finland needs to work with 4 INTRODUCTION The purpose and intended use of this handbook life and local companies is very much included in the practices in the cookbook. Talent Cookbook for Finland is meant to serve as a practical guide for those working with international talent attraction and retention and The international talent scene is developing and changing all the time, those who wish to learn about the international talent scene in Finland. which is why this cookbook cannot be comprehensive. We understand that there are many other very relevant things happening that are not We want to showcase the good recipes that already exist to inspire others included in the cookbook for example services for international and give an overview of what else is cooking in the talent scene in entrepreneurs, connecting international talent attraction with Finland. The Talent Boost project group at the Ministry of Economic investment and tourism promotion etc. We also realise that there are Affairs and Employment does not take credit for these projects, as most many initiatives that are closely related to international talent of them have been started and implemented outside of the Talent Boost management, which this cookbook does not cover either - for example programme. Rather Talent Boost aims to manage the international supporting employment of immigrants. Talent Managers in cities should talent ecosystem on a national level, as we explain further below. be aware of those projects and initiatives in the region in order to create clear service paths for both companies and international talents. This handbook gives a practical, clear and structured overview of best practices, talent management and co-ordination models as well as an The ambition of this cookbook is to give an overall snapshot of the explanation of the roles, responsibilities and characteristics of a talent international talent attraction and retention management in Finland manager and Talent Attraction
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