Columbia College Chicago Digital Commons @ Columbia College Chicago Columbia Chronicle College Publications 12-17-1984 Columbia Chronicle (12/17/1984) Columbia College Chicago Follow this and additional works at: http://digitalcommons.colum.edu/cadc_chronicle Part of the Journalism Studies Commons This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License. Recommended Citation Columbia College Chicago, "Columbia Chronicle (12/17/1984)" (December 17, 1984). Columbia Chronicle, College Publications, College Archives & Special Collections, Columbia College Chicago. http://digitalcommons.colum.edu/cadc_chronicle/72 This Book is brought to you for free and open access by the College Publications at Digital Commons @ Columbia College Chicago. It has been accepted for inclusion in Columbia Chronicle by an authorized administrator of Digital Commons @ Columbia College Chicago. Test your football skUis Pagett Volume XIV Number 8 Monday, December17,1984 Columbia College, Chicago Promising job outlook brightens future . experience greater dtfficulty m findmg By Patrick Z. McGavin nation's I million graduates. Only 3 areas-accounting and sales and marketing have skyrocketed for the employment and generally being paid To the college grl!lfuate who must percent predicted a stagnant economy. less than their peers in other fields. wrestle wifh the decision of whether to Because of continually improving graduates holding master's degrees. Fifty two percent will receive more job That pattern continues, and Lund­ test the job market or improve his aca­ economic. indicators, corporations will quist doesn't expect to see comparable demic profile, Northwestern Uni­ hire 15 percent more graduates with offers in accounting holding master's degrees than as early a year ago. In job market rates regarding liberal arts versity's recently released 1985 Endicott bachelor's degrees than a year ago. for nearly 10 years. "The only grad­ Report is welcome news. For 'master's degrees, Lundquist said sales and marketing, a 14 percent in­ crease is predicted. uates not getting an increase will be So says Victor Lundquist, the uni­ 13 percent more. students with liberal arts degrees, who versity's placement director; who In the 16 areas and its related fields, Other signs of the nation's continued authored the 39th edition of the 13 showed signs of significant appeal fascination with high tech areas, such nationally-recognized report that to the college graduate. Leading as computers, are evident. In the Graph: Page 3 gauges job opportunities for college the way in job availability is economics market, which currently places greater graduates. · and finance, which rose 65 percent; flexibility on hardware education than will see a starting salary of just over In the newest report, issued last business administration rose 34 per­ · programming capabilities, 11 percent $18,000 for the second straight year. " Thursday, Lundquist reported two­ cent; and engineering, up 18 percent_ more students are apt to find work. Lundquist also noted corporations thirds of the 250 corporations taking from predicted 1983 job placement But in news which tempters . the and business were divided by part in the survey across the country levels. excitement for Columbia students, the importance of grades as a determining predicted a healthy market for the Two other . traditionally strong report shows liberal arts majors will factor in hiring practices. Continued on page 3 Environmental issues spawn class media has the awesome responsibility - -By-Joseph Collins· - issues of importance to the general effect of. media coverage of el)viron­ public that are environmental in of being one of the most powerful mental issues and their effect on legis­ If Harvey Davis has his way, every nature, has a good chance to be a part P.ublic educators there is," he said. lation and laws regarding the issues. journalist, whether in the print or of the Spring, 1985 class schedule, 'What the media reports forms the Very often, public concern over the re­ broadcast medium, will be a little bit according to Davis. public's perception of reality." porting of an environmental disaster of an environmentalist as well as an Davis, who has been the director of In his eyes, Davis sees that too many (such as the recent pesticide leak and investigative reporter. health and hygeine for Velsicol Chemi­ current reporters are not as knowledge­ the hundreds of subsequent deaths in Davis hopes· to get under way with cal Corporation, an international able as they need to be when covering India) that causes the public to lobby his plans of educating journalists on company headquartered in Chicago, stories that may be environmental or their congressmen to pass or introduce environmental issues through a class believes that the media are a prime scientific in nature. Too often, it seems legislation that would help prevent a he will be teaching at Columbia, factor in influencing public opinion, to him, reporters have the tendency to similar disaster from occurring in the titled Environmental Haz;ards and especially on issues that pertain to a take the information related to them future. the Media. The class, which will cover large portion of the people. "The by "experts -in the field" as fact Davis stresses that the class is to without checking its validity, usually teach reporters specialized techniques because they do not know who to con­ for dealing with environmental issues. tact to verify such information. Such He wants them to be able to ask serious unverified material is in turn passed on questions on various subjects, and to to thousands of reading, listening and be able to be confident. and display at viewing members of the public. least a basic grasp of the issues. Davis' idea is to educate the reporters "The greater your knowledge is of a of the future on environmental hazards subject, the more information the via his course. He does not plan to experts will relate to you," he added. criticize or offer solutions to various Although this course was designed environmental issues, but rather to with reporters in mind as its mainbody give his students the basic knowledge of students, the course can also be and tools with which to deal with and viewed from the other side, as an - - understand the issues. invaluable aid to those students who These techniques will include the in­ may go on to become public relations depth study of the background of the personnel for corporations which are various issues, learning the terms and involved with providing substances or language used by scientists and environmentalists, as well as learning which regulatory and other agencies keep track of various corporations 'The media has awesome respon­ involved with the production of chemicals, nuclear power and other sibility .... and forms the public's potential hazards. perception of reality.' Davis claims that the media has been behind in understanding environ­ mental hazards for years, even in a services that are possible environmental simple a matter as the words haz;ards hazards. and risk, which are used interchange­ "Companies are always looking for ably by members of the media. public relations people who have an "A hazard is the inherent amount of understanding of and a rapport with danger related to something, such as the media," Davis said. " The effort of chemical, or nuclear power; a risk is the manufacturers of Tylenol after the the chance that a hazard will become poisoning scare is a terrific example a reality," Davis explained. "Not of P.R. work. If their P.R. people enough people, especially reporters, weren't as good as they were the know the difference." company would probably be out of lbrftJ p.YII wullto 1-" a coane <Ohocatbc joarulloll oa ..mo.-.taJ ...... <P•oto by Rob P.,..) The course will also examine the business today." Page 4, Columbia Chronicle Views Monday, December 17, 198-4 -aroRille- The Columbl-;: Chronic/~ is a student-run newspaper published weekly and released every Monday. Views expressed here are not necessarily those of the advisor or the College. AJI opinions. criticisms and comments meant for publication should be sent to the Chronicle in the form of a typewritten letter to the editor. All unsolicited material is subject to editing. An early start Columbia should give serious consideration to changing its school starting date to early September. We all know the reasons why the college's October starting date is appealing to students and faculty alike. Su mmer seems to stretch a little farther. Faculty and department heads can look forward to late summer vacations after preparing for the upcoming school year. Students get a chance to laugh at friends starting classes at local or out-of-town colleges while we have an extra month to frolic in the sun. Ironically, the. last laugh is on us. Over this Christmas break, many of us will be preparing homework assignments, catching up on past text readings and studying for finals. Other colleges will have ended their fall semesters or quarters. Gang violence out ofcontrol Due to a semester break, our Winter term will begin in mid-February and end in June. Again our counterparts will Innocent bystanders caught in the crossfire have ended their terms in early May. Their graduates will have a month's lead time on pursuing career-related jo~s . By Scott Stone and injured every day. Their under-graduates will have the same advantage getting What happened to 7-year-old Keshuna Flynn And while police study the proposals, temporary .s ummer jobs and internships. last Wednesday could have happened to communities live in fear. Redesigning Columbia' s semesters to start in early anyone. There have been suggestions that to halt the September and January will require that some courses be While walking home with her mother near growing gang problem, police need to boost taught twice a week or the c lass hours be extended.