ABOUT US 1. FC Lokomotive Leipzig Fußball pur. English Version 2 Content 1 OVERVIEW & STRUCTURE 2 MEDIA DATA & REACH 3 VISION 2020 4 Status Quo 5 DETAILED OVERVIEW – YOUTH TEAMS 6 DISABLED SPORTS & INCLUSION 7 WHAT IS POSSIBLE? 8 CONTACT DETAILS Fußball pur. 1 OVERVIEW & STRUCTURE Date of foundation · January 20, 1966 (refounded on December 10, 2003) · 1.FC Lokomotive Leipzig sees itself as the successor to VfB Leipzig, founded in 1893, and their successors. Sports · Football as well as sections for blind football, Nordic walking and running. · Approx. 300 active athletes in 4 adult and 13 youth soccer teams and 2 sports groups Members · 2,719 (as of June 1, 2019) · The largest football club in Leipzig Venue · Bruno Plache Stadium · averaging 3,032 spectators per game Club Honors · German Champions 1903, 1906, 1913 · German Cup Winners 1936 · (Federation of Free German Trade Unions) Cup Winners 1957, 1976, 1981, 1986, 1987 · Winner of the 1966 International Football Cup · Runners-up, European Cup Winners‘ Cup 1987 Structure 1. FC Lokomotive Leipzig e.V. (registered association) Tasks: Purpose of the club · Youth teams and grassroots sports Committees: General Assembly · Supervisory Board · Executive Committee · Management 4 1. FC Lokomotive Leipzig Spielbetriebsgesellschaft mbH: Responsibilities: Men‘s Professional Squad · Boards of directors and management · Sharehol- der: 1. FC Lokomotive Leipzig e.V. (100 percent) DEVELOPMENT OF AMOUNT OF MEMBERS (ACTIVE & PASSIVE) At Leipzig‘s football club with the most members 3.000 2.750 2.500 2.250 2.000 1.750 1.500 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 League / 2011 2011 2017 2017 2015 2015 2013 2013 2014 2014 2016 2016 2019 2018 2018 2012 2012 2010 2010 2007 2007 2005 2005 2004 2006 2006 2009 2009 Season 2008 2008 Bundesliga 2. Bundesliga 3. Liga - - - - Regionalliga 10. 15. 10. 6. 6. Oberliga 3. 12. 8. 6. 4. 1. Landesliga 2. Bezirksliga 1. Bezirksklasse 1. Stadtliga 1. Kreisklasse 2. Kreisklasse 3. Kreisklasse 1. DEVELOPMENT AND PROGRESS SINCE RESTART IN LEAGUE 11 MEDIA DATA 2 & REACH Development of Online-Users & Followers 2018 & 2019 60,000 59,000 58,000 57,000 56,000 55,000 54,000 53,000 52,000 51,000 50,000 March June November March June 2018 2018 2018 2019 2019 6 2 LOKOMOTIVE IN THE WORLD WIDE WEB Facebook: 33,500 likes Instagram: 12,000 subscribers Website: 51,000 views / month App: 10,000 starts / day Newsletter: 1,600 readers Reach: 200,000 people / month TV viewers: 600,000 - 1,300,000 / broadcast TV market share: 6.6 - 13% / broadcast ‘MDR Sport im Osten’ (weekly) & ‘MDR Sport im Osten’ live broadcast) Fußball pur. 3 vision 2020 · We will gain promotion to the German third tier (professional league) by 2020 · We will offer high class professional football · We play in an authentic and modernized football stadium steeped in tradition · We are represented at the highest leagues with our youth teams · We are a resputable and respected service provider of the Leipzig society · We are economically sound · We are unique and have a distinctive image 8 4 status quo Sports · Top team of the Regionalliga Nordost · Clear goal „1st to 4th place“ and cup victory in the state of Saxony · Average audience approx. 3,000 per home game Stadium · Authentic stadium, new stadium already designed · Comprehensive modernization of the training area (hall, artificial turf pitch) Sponsoring · Approx. 150 portfolio sponsors · From municipal companies to medium-sized businesses to private sponsors Beer · 300 hectoliters / year Alcohol-free · 4,848 liters of purchased goods including water / year · 6,624 liters of free goods including water / year Fußball pur. 5 DETAILED OVERVIEW – YOUTH TEAMS 1-2 years · Get the under 15s,17s and 19s into the regional leagues · Construction of an artificial turf pitch · Establishment of the medical department · Training of youth coaches (licenses) · Procurement of further training materials (e.g. equipment for video analysis) · Professionalization of the scouts 2–4 years · Get the under 15s,17s and 19s into the Junior Bundesliga · Professionalization setup of the medical department · All youth coaches training on adult sized pitches will have A licenses or have received further training · All youth coaches training on junior pitches will have at least B-elite training · Cooperation with a school to provide boarding facilities · Sports psychologists · Modernization of the training facilities and the changing facilities 4–5 years · Certification as a youth performance center by the DFB – German Football Association 10 Fußball pur. 6 DISABLED SPORTS & integration Leipzig‘s club with the largest number of members is aware of its social responsibility and has been involved since 2014 also in handicapped sports, more precisely in blind football. So that ‚integration‘ is living philosophy and not only an empty phrase. Since blind football is becoming increasingly popular worldwide, we would like to further expand activities and infrastructures. 1. FC Lokomotive Leipzig has been successfully involved in blind football since 2014 Participation in tournaments all over Germany and now also in other European countries Support and funding from the City of Leipzig and the State Sports Association of Saxony Annual organization of the Saxon Blind Soccer Cup with international teams taking part Awarded the ‚Big Star of Sports‘ in bronze & silver (at the state level) for community involvement Planning the medium-term participation in the German Blind Football Bundesliga 12 Fußball pur. WHAT IS POSSIBLE? Mesh - Banner 7 on the brand new artificial turf Large-scale PVC billboards in the new sports hall PVC advertising banner 14 on the brand new artificial turf advertising board The classic among promotional spaces - Normal, XXL or in the TV area Advertising banners on the website as a skyscraper or content banner You’ve got further ideas? Anything is possible! Fußball pur. advertising space on the youth transporters PVC advertising banner on the historic scoreboard 8 CONTACT DATA Thank you for your interest in 1. FC Lokomotive Leipzig! Christian Meissner Mobile: + 49 172 432 1966 E-Mail: [email protected] 16 Main sponsor on the jersey Always the supreme spot in football advertisement Fußball pur. 1. FC Lokomotive Leipzig Spielbetriebsgesellschaft GmbH Connewitzer Straße 21 · 04289 Leipzig www.lok-leipzig.com.