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ASEAN's Sustainable Smart City Builder

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ASEAN's Sustainable Smart City Builder SUNWAY: ASEAN’s Sustainable Smart City Builder Sunway City Kuala Lumpur is one of three overarching UN Sustainable Development Solutions Network (UN-SDSN) centres alongside New York City and Paris. (Photo Courtesy Of Sunway Group) The coronavirus pandemic has changed the world as we know it, and the actions we take today as we work to recover will define our generation. The recently concluded World Economic Forum (WEF) Davos Agenda Week introduced the Great Reset initiative. Pre-COVID economic development and sustainability conventions need to be reset and a “new normal” needs to be introduced. The world must act together to revamp all aspects of our societies and economies, from education to social contracts and working conditions. Every country, from the United States (US) to Malaysia – every state, and every city, must participate, and every industry, from oil and gas to tech, must be transformed. In order to make this happen, the post-COVID-19 environment, its growth, and sustainability need to be based-off the 17 United Nations (UN) Sustainable Development Goals (SDGs). One of the key UN SDGs in this respect is Goal 11: Sustainable cities and communities. More than half of the world’s population live in cities. By 2050, it is expected that two- thirds of all humanity – 6.5 billion people – will be urban based. Sustainable development cannot be achieved without significantly transforming the way we build and manage our urban spaces. It would come as a surprise to many that Malaysia-based Sunway Group is one of the torchbearers championing sustainability here in Southeast Asia. For many years now, Sunway’s bold and forward-thinking leadership has been steadily steering the entire organisation on a course with one goal in mind – to show the world that the hallowed targets set by the UN are not a mere pipe dream but something attainable. At the centre of this revolution is Tan Sri Dr Jeffrey Cheah, Founder and Chairman of Sunway Group. He is the visionary behind what could quite possibly be ASEAN’s only smart sustainable city in the purest sense – Sunway City Kuala Lumpur. The seeds of Cheah’s vision were planted long before terms like Smart City and Sustainability were familiar to us or bandied about by all and sundry as they are today. The Sunway Group has literally adopted the SDGs as the cornerstone of their core business strategies. The Group’s corporate vision clearly states its goal of aspiring to become a future model of sustainable development in Asia by enriching lives through innovation. Cheah’s lifelong dedication to sustainable development is evident in thriving communities throughout Sunway’s integrated developments and townships, sprawling more than 5,000 acres across the Southeast Asian country of Malaysia. Cheah’s place in property developer folklore was secured when he acquired a large area of tin-mining land that had been previously mined to a wasteland and transformed it into Sunway City; the go-to sustainable development showcase that experts point to when they need to reference an example of sustainability as a result of outstanding rehabilitation and restoration efforts. “It is our vision for Sunway City Kuala Lumpur to be the region’s model smart sustainable city where our community live, work, play, learn in a safe, healthy and connected environment,” explained Cheah. In recognition of Sunway’s full embrace of the sustainability agenda and commitment to advancing the SDGs in Asia, Sunway City was chosen as one of three overarching UN Sustainable Development Solutions Network (UN-SDSN) centres alongside New York City and Paris to coordinate continent-wide sustainability initiatives for Asia, the Americas and Europe as well as Africa, respectively. As a developer of planned communities, Sunway built its reputation by crafting Sunway City from the ground up on a site that’s just a 30-minute drive from the Kuala Lumpur City Centre. Positioned as the most sustainable city in Malaysia, much of Sunway City’s success has stemmed from its thoughtful integration of technology and innovation into every fabric of urban planning. From transportation and energy management to world-class offerings in education, healthcare and hospitality, the city is highly efficient in how it serves and relates to dwellers and users of space. But chief among its effective measures is its proper urban planning. As the years roll on, the essence and objective of Sunway have never wavered – to build a smart, sustainable city, and to bring about a lasting change. As previously mentioned, the UN projects that an additional 2.5 billion people will reside in cities around the world in the next 30 years, with over 60 percent of the increase occurring in Asia. Therefore, cities and metro centres are facing pragmatic challenges to be more efficient, agile, and responsive in supporting the unique needs of fast-expanding urban communities. Over the years, many observers have looked to the successes of Sunway for the answers. In recent times, “living lab” has become a popular tech catchphrase that refers to exploring and studying the daily environments of a society, and then creating real- world solutions for the betterment of mankind. Sunway City is now a living lab – with initiatives driven by Sunway iLabs – which aims to foster innovations, generate and incubate ideas to address the challenges facing humanity. Sunway City is a test bed for researchers, experts and academia to generate real- world solutions for the prosperity and progress of the people and the planet. To note, iLabs was launched in 2017 with the aim of fostering entrepreneurship and to stimulate market-driven innovations. What started off as a platform for start-up entrepreneurs to build their ideas, has now turned into a full-fledged vision that could transform Sunway City into the sustainable smart city of the future. “We created a platform (iLabs) to see what students were keen on doing, and types of markets entrepreneurs may want to focus on,” said Matt van Leeuwen, Sunway Group Chief Innovation Officer and Sunway iLabs Director. “Then we started to learn as a (Sunway) Group, and to see how we could leverage the existing facilities and capacities within the Group and business units and bolt on to any digital, skill and technologies so that in the future we will not only lead the industries that we have already been doing, but also create new industries,” he explained. Sunway City has long possessed key ingredients for the Living Lab initiative to flourish. As it has leading tertiary institutions and medical centres, and is home to the headquarters of Sunway Group, Sunway City presents itself as a fertile breeding ground, test bed and launch pad for ideas and innovations. The Living Lab initiative focuses on six key areas including Smart Cities, EduTech, Digital HealthTech, Agri-FoodTech, E-Commerce and FinTech. Source: Sunway Group As a result of Sunway iLabs’ success and market leadership, other smart cities in ASEAN are mimicking this approach with early adoption measures that place them on a similar pathway to sustainability. The Mastermind: Tan Sri Jeffrey Cheah The ASEAN Post had the opportunity to interview Sunway’s visionary himself, Tan Sri Jeffrey Cheah. He discussed his achievements, sustainable development, technology, the Fourth Industrial Revolution, the economy, COVID-19, and the challenges he faced while building his empire. The ASEAN Post (TAP): There is no other Smart City developer who Builds, Owns and Operates an entire smart city as far as we know within ASEAN. How have you achieved this? Tan Sri Jeffrey Cheah (TSJC): Our flagship Sunway City Kuala Lumpur, was founded on the concept of sustainable development. About four decades ago, Sunway City was a barren land of disused and abandoned mining pools. We rehabilitated the land, and built an integrated township that houses educational institutions, commercial entities, a medical centre, retail and leisure outlets and residential neighbourhoods that serves a vibrant community of more than 200,000 people living, studying, working and playing in a safe, connected and healthy environment. Our smart sustainable township is now a living lab aimed at generating real-world solutions in real time. I believe that the most important characteristic for the success of a sustainable smart city is its ecosystem. By ecosystem, I mean putting in place the fundamental building blocks such as quality education and healthcare, world- class research, presence of educated young talent and commercial entities. This helps create a holistic environment combining intellectual firepower, applied research, creative energy and entrepreneurship mindsets that interact and catalyse leaps of knowledge, both academic and experiential. And of course, advancing smart cities will involve the integration and application of cutting-edge technologies to drive digital innovation. TAP: You are not formally trained as an educator and neither are you a doctor by profession. However, you have built two world-class institutions in Malaysia – Sunway University and Sunway Medical Centre. How have you managed to do this in two very competitive sectors of the economy? TSJC: I am an accountant by training. But I realised I have an entrepreneur mindset. So, I quit my job at a motor assembly plant and ventured into my own business. Sunway started out as a small tin-mining business in 1974. Over the years, we have grown into one of Malaysia’s largest conglomerates. Sunway has 13 business divisions and we rank among the top three in all the business sectors we are involved in. We have been able to achieve these results because we managed to identify the key success factor before venturing into each new business. We have grown to our current size by upholding our three core values of Integrity, Humility and Excellence.
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