Reasons to Fall in Love with the Ffe 3 1 We Are Many

REASONS TO FALL 62 IN LOVE WITH THE FFE

2018 Our 100 experts advise members for free S. 4–7

Our network of entrepreneurs Best, newest spar with you to training keeps boost business competence growth up-to-date S. 11–16 S. 19–23

We help aspiring entrepreneurs to start a business S. 19–23

2 THE FEDERATION OF FINNISH ENTERPRISES We lobby on behalf of entrepreneurs in the jungle of upcoming legislation The membership S. 27–29 fee quickly pays for itself thanks to valuable membership benefits S. 32–38

We are near and close S. 42–43

We are the Federation of Finnish Enterprises – a service organisation that works on behalf of small and medium-sized enterprises. We already represent 105 000 enterprises. We compiled 62 reasons in this brochure as to why you should be an FFE member and how we care about entrepreneurs and entrepreneurship. Welcome to use our diverse range of services, grow your business and also have fun with us!

Printed by: UPC Print, Vaasa, 2017 62 REASONS TO FALL IN LOVE WITH THE FFE 3 1 WE ARE MANY

THERE ARE ABOUT 283 000 ENTERPRISES IN FINLAND.

ALL IN ALL, ENTERPRISES IN FINLAND EMPLOY OUT OF ALL ENTERPRISES 1 370 000 93.4% ARE MICRO-ENTERPRISES THAT EMPLOY LESS THAN ROUGHLY 1.4 MILLION PEOPLE CONVERTED 10 PEOPLE. TO FULL-TIME EMPLOYEES. 116 000 BETWEEN 2001–2015, 116 000 NEW JOBS WERE CREATED IN SMES. Sources: Statistics Finland, the Federation of Finnish Enterprises of Finland, the Federation Statistics Sources:

4 THE FEDERATION OF FINNISH ENTERPRISES 2 ONE HUNDRED EXPERTS TO BACK YOU UP

More than one hundred experts are waiting for your call, ready to listen and advise. Our phone service is free for members and we respond to roughly 50 000 inquiries each year. Whether you need a tax guru or a data security expert, we will redirect your question to the right person. Read more about our free phone advice line on the next spread.

3 WE HELP YOU TO COMPETE OVER THE BIG EUROS

The procurements of the public sector in Finland amount to roughly 35 billion euros per year. That is how much trade is available for businesses each year. Municipalities and other public bodies are valuable references, particularly for new enterprises. So they are worth competing over. If a municipality invites enterprises to tender for e.g. catering or maintenance services, we provide advice on how to enter the bidding competition. Our local public procurement advisers know their region and can help to set up a meeting with the representatives of the municipal procurement department. They also provide help if you are not familiar with the European Single Procurement Document – the ESPD form – which is required in larger projects. If you need help with public procurement, contact your regional organisation. The contact information is on page 42 of this guide.

62 REASONS TO FALL IN LOVE WITH THE FFE 5 09 229 222

4 FREE LEGAL ADVICE SOLVES YOUR PROBLEMS

We have a large crew of in-house legal experts and we also work in cooperation with dozens of law firms. Our experts answer your calls at 09 229 222 on weekdays from 8 am to 8 pm. Remember to state your membership number, because we only provide advice to our members. Please note that the advice line cannot handle legal commissions nor prepare or verify agreements or other documents. If we cannot solve your problem during the call, we will provide you with a lawyer for a separate fee.

6 WE RESIST SWINDLERS

A busy day, tons of e-mails, one message seems important: your domain name is expiring and the invoice is 199 5 euros. That has to be paid immediately. GIVE THE But your suspicions arise too late: TAXMAN A BEAR that was a pretty big sum, who was it actually from? Did it even have a HUG, DO NOT business ID? WRESTLE Even the best of us encounter fake invoices, phishing, shady telemarketing, When can you deduct the VAT on a blackmailing malware and money new company car? Are the kilometre transfer requests from “the CEO” from allowances of business trips deduct- time to time. We tell you how to avoid ible? Good guides and clear instruc- problems. We advise you on what to do tions save time and nerves in the tax if damage has already been done. If in jungle. It is nicer to give the taxman doubt, call us before you pay. a bear hug than wrestle with him.

6 THE FEDERATION OF FINNISH ENTERPRISES 7 WE MAKE 8 ADVICE AND HIRING STRAIGHT- TIPS IN THE JUNGLE FORWARD OF CONTRACTS

What are the minimum requirements We tell you how to hone the service for an employment contract? What contract with a client or the property about the probationary period of an contract offered to your company employee? How is the salary deter- so that you do not experience mined? Fixed-term, agency work, out- any unpleasant surprises later. sourcing? We help you to prepare em- Our document database provides ployment contracts that are right from agreement templates for the most the start, avoid common pitfalls and common situations. If you need minimise the employer’s risks. someone to check your drafts, we will put you in touch with reliable contractual lawyers.

9 ENTREPRE- NEUR’S SOCIAL 10 ON GOOD DAYS SECURITY ON AND BAD

TRACK TODAY We may not be able to save marriages, Do not wait until tomorrow to take but we can tell you what kinds of care of your social security. We agreements spouses should make so advise you on what insurances you that problems that a company may need and how to guarantee that have will not fall on the spouse and a you receive a sufficient pension. divorce will not destroy the company. We also tell you what to do so that you are not in trouble if you need to take time off for the birth of a new family member, an illness or unemployment.

62 REASONS TO FALL IN LOVE WITH THE FFE 7 COMPANY STORY

“FFE Advice Service Saved My Company”

Diversified entrepreneur Jesse Kuronen from North Karelia has used the advice service offered by the Federation of Finnish Enterprises numerous times.

esse Kuronen started out as an “When I established the compa- entrepreneur with a commercial ny, I had to fill in a bunch of forms Jname in 2007. Entrepreneurship and papers related to various con- had been imprinted on his mind tracts. I did not know anything from early on. about it. I was totally lost at first.” “My mother had been an entre- “I called the advice line provid- preneur for about thirty years. Af- ed by the FFE to its members about ter seeing it first-hand, I thought I a number of things. Without it, I would like to pursue entrepreneur- would have had to take a chance and ship in my life as well. After all, you fill in forms without knowing wheth- get to decide on the pace of work er I actually had to fill them in and yourself,” Kuronen recalls. whether I had even done it right,” Kuronen’s resolution was fur- says Kuronen. ther strengthened by the decision of One day, the phone of the air his then-employer, the component source heart pump company JK manufacturer Perlos, to shut down Lämpö rang. its factory in North Karelia. “The caller was from the direc- “I had to come up with some- tory service Directa and offered my thing.” company visibility. As a new entre- “Air source heart pumps had preneur, I could not afford it and been talked about for a long time I was also under the impression that and the trend was just arriving to the services were unnecessary for Finland. I thought that I could make someone who could do things by a living installing them,” says Ku- himself.” ronen. “I thanked the caller and said The new entrepreneur soon that I did not have money for the faced his first challenges. service and no need for it either.”

8 THE FEDERATION OF FINNISH ENTERPRISES Photo: Mikko Makkonen

MOST COMMON TOPICS OF THE ADVICE SERVICE

1. Labour law, labour legislation and questions related to employment: hiring an employee, preparing an employment contract, dismissal, lay-offs, family leaves, sick leaves and other questions related to the entire lifecycle of an employment relationship 2. Advice and tips on contract law: preparing and interpreting contracts, contract conflicts 3. Misleading marketing: fake invoices, telemarketing scams etc. 4. Taxation 5. Entrepreneur’s social security

62 REASONS TO FALL IN LOVE WITH THE FFE 9 COMPANY STORY Photo: Mikko Makkonen

Despite this, Kuronen started receiv- ing invoices, reminders and debt collec- tion letters. The phone calls continued as well. “I decided to contact the FFE advice line again. I heard that I was not the only entrepreneur who had received such calls.” “The advice service put me in touch with a lawyer who helped me to prepare a complaint. I would not have been able to do that on my own.” In 2011, the case was brought before the court and Kuronen was one of the claimants. “It was a long and heavy road; I have never spent as many sleepless nights as back then. But I received a lot of help and important advice. The threshold to march into a law firm would have been Entrepreneur Jesse Kuronen utilises fairly high to cross alone. A big case like the FFE advice service in diverse ways. that would have had dramatic effects on a one-man business as the expens- es increased to hundreds of thousands “A few times, I have asked for help of euros. Paying those costs would have in cases of conflict related to invoicing, preyed on my mind for a long time.” when clients have failed to pay and have The FFE took care of the first four pled to some legal clause. Everything is claims for payment instituted by Direc- not always clear, but it is great that there ta with the consent of the entrepreneurs. is a place like that where one can ask The cases were handled by a law firm, about things. They have always had an and the FFE assumed liability for any answer to everything, and I can trust in costs. its accuracy. I do not have to guess and The cases instituted by Directa were ask the same thing from a dozen other dismissed in district courts and courts of places.” appeal. Kuronen also received help with a “I felt extremely relieved. I sent sev- “contractual muddle” related to Nordpap eral thankful and praising messages to Oy, which he acquired with his wife the advice service. It saved my company.” Maija in a business deal. Kuronen has continued to utilise the The FFE advice line receives up to expertise of the advice service. 50 000 calls each year.

10 THE FEDERATION OF FINNISH ENTERPRISES 11 TOGETHER WE ACHIEVE MORE

When we ask our members about the most useful thing about the membership, the most common answer is the networks. Networks are an entrepreneur’s social capital, which can never be too high. Both new and more experienced entrepreneurs occasionally encounter problems that can be hard and dull to figure out on one’s own. FFE events allow you to meet other entrepreneurs, potential partners and clients and decision-makers who are relevant in terms of your business or your company’s domicile. The Federation of Finnish Enterprises is the largest business federation in Finland and we have accumulated an impressive number of contacts along the way. We offer all of them to our members to use. Whether you have a specific problem, a need to find entrepreneur colleagues working in the same field or a desire to speak with a decision-maker in your municipality, we will help you to find the right person.

12 RELAXATION AND FUN COMPANY

Entrepreneurs, too, need to chill out and enjoy good company. The FFE’s legendary cruises and local events from a raspberry carnival to theatre evenings must be experienced at least once. And you will definitely want to come again.

Photot: Harri Mäenpää Photot: 62 REASONS TO FALL IN LOVE WITH THE FFE 11 13 WE ARE RIGHT NEXT DOOR

It happens every December. The whole of Enonkoski is bursting with energy when the local association, Enonkosken Yrittäjät, organises the traditional “Joulukohinat” event. “Joulukohinat” is a jumble sale that has been organised annually for more than ten years. Local entrepreneurs not only get to meet each other, but also sell their products to locals. More than one thousand people visit the jumble sale each year, which is pretty good in a municipality of less than 1 500 residents. The roughly 400 local associations of the FFE represent their respec- tive localities in terms of compo- sition and size. Local openings of the summer season and training events bring entrepreneurs together to have fun, learn new things, form networks and meet regional decision-makers. Our 20 regional organisations make sure that the local associations, run by representatives, do not fall short in terms of strength. Our 64 trade associations improve our means of engaging in trade-specific advocacy work and also guarantee that there are always like-minded people around. Whether it be Enonkoski, Helsinki or something in between, we are national, but we are also local and close.

12 THE FEDERATION OF FINNISH ENTERPRISES Pphotos: Lisa McWhirter, Aki Rask, Harri Mäenpää 62 REASONS TO FALL INLOVE WITH THE FFE

13 14 EXPERIENCED MENTORS GET YOU STARTED have any. In the autumn of 2017, we launched our first national mentoring programme, where 60 young entrepreneurs from around Finland receive guidance from experienced board professionals. Created as a joint effort by the Young Entrepreneurs and the Boardman network, the programme includes several joint meetings for all participants. In addition, the mentor and the mentee meet once a month or every two months. The requirements were fairly simple: enthusiasm towards developing as an entrepreneur, the desire to pursue company growth or the need to overcome a challenge. The mentor and the mentee decide together on whether the need for support was related to e.g. management, board work or a generational change, and proceeded accordingly. We also organise local, open, low-threshold mentoring events where mentors provide tips and new ideas for your activities.

15 YOU ARE NOT ALONE Even if you manage your company alone, with us you are never alone. The FFE website provides a toolkit that we have prepared specifically for self-employed entrepreneurs. The toolkit contains advice ranging from the well-being of a self-employed person to the development of personal competence. www.yrittajat.fi/yrittajat/yksinyrittajat

14 THE FEDERATION OF FINNISH ENTERPRISES 17 16 IT IS NEVER TOO WARNING: EARLY TO BE AN YOU MAY SUDDENLY ENTREPRENEUR BE INSPIRED Are you just starting your career as an Many good, smart people come to our entrepreneur? You are not alone. The events. We consider it our responsibility Young Entrepreneurs network brings to warn you that you might receive together the younger generation of en- new ideas, even if you just drop in trepreneurs and those interested in for some coffee. entrepreneurship in the national Get Together events and local networking parties, among other events. This gang allows you to expand your networks, learn new things about finding financing, for example, and to influence the position of entrepreneurs. 18 WE BRING DIFFERENT SKILLS TOGETHER

Traditional SMEs can learn a lot from new high-growth companies – and vice versa. The SME x Startup programme brings different kinds of companies together. Actually, we want them to collide full-on. Imagine a machine workshop that has the desire to develop new service business, but lacks 19 technological skills. And then imagine WE CREATE a startup company specialising in IoT SYNERGY technology that has the skills, but needs a partner to develop the technology You can network at your home further. We join the pieces of the puzzle computer through our Synergia to create a win-win situation. website: find yourself and others at: synergia.yrittajat.fi Collide with others: smexstartup.fi

62 REASONS TO FALL IN LOVE WITH THE FFE 15 20 WE HELP WITH CHANGES OF OWNERSHIP A change of ownership is a process that many entrepreneurs tackle with today. We provide tips on how to prepare and proceed. We are familiar with the expert networks in the region. The Yrityspörssi online service connects business sellers, buyers and experts. The shortcut to owning a business is often buying one that already exists. www.yritysporssi.fi

21 WE THANK 22 WE AWARD AND HONOUR CROSSES OF MERIT More than ten years ago, Heli Kur- TO ENTREPRENEURS janen ordered a menstrual cup online. It was not a particularly great product, AND EMPLOYEES and her husband suggested that Kur- An enterprise would not exist without its janen could make a better one herself. employees: we provide crosses of merit to And so she did. Lunette became the give to employees for a long or otherwise world’s most popular menstrual cup, distinguished career. Crosses of merit now sold in more than 40 countries. can also be awarded to those who have We think that Kurjanen is a great ex- been entrepreneurs for decades or those ample of an entrepreneur who was not who have tirelessly worked on behalf of afraid to go forward. That is why she is entrepreneurs. one of those that we wanted to honour See more: www.yrittajat.fi/palkitseminen with our annual entrepreneur award. The purpose of the award is not only to 23 ENTREPRENEUR- thank entrepreneurs of the great work that they do, but also to tell the entire IAL ENTHUSIASM IS nation about the wonderful entrepreneurs and enterprises that exist in Fin- ON THE RISE land. In 2017, we gave out our nation- Finns’ enthusiasm towards entrepre- al awards already for the 50th time. In neurship has been on the rise in the last addition to Lunette, the awards went five years. Back in 2011, the Global En- to Fondia, Finn-Spring and Arcusys. trepreneurship Monitor indicated that Will you be one of the winners in 2018? approximately 7 percent of Finns aged P.S. Read Heli Kurjanen’s entrepreneur 18 to 64 stated that they might start story on page 30. a company within the following three years. In 2016, the figure was already 10 percent. Welcome to join the proud group of entrepreneurs!

16 THE FEDERATION OF FINNISH ENTERPRISES COMPANY STORY

Peer Support is Gold Sole proprietor Teija Uitto-Kohonen has gained a lot from the Federation of Finnish Enterprises by taking part in events and trainings. Photo: Juha Harju

he hairdressing service Parturi-Kam- paamo Teija has been in business in TVimpeli for eight years. “Almost immediately, I was asked to join the sole proprietors’ network group of the Regional Organisation of Enterprises in Southern Ostrobothnia. And I have been the chairperson of the Vimpeli Entrepreneurs for almost four years,” says Teija Uitto- Kohonen. Her long experience of sole proprietor- ship has shown that the best parts of the role are also some of the downsides of working alone. “The best part of this is being your own master. Depending on the industry, you can fairly freely organise your schedule any way you want. But this is also one of the downsides of being a sole proprietor, because you also have sole responsibility. If you are going through a difficult time in your life, there is no-one you can call, but you have to navigate through the situation yourself,” ponders Uitto-Kohonen. She and her husband have returned to Vimpeli after living elsewhere. When planning the move, Teija Uitto-Kohonen knew

62 REASONS TO FALL IN LOVE WITH THE FFE 17 COMPANY STORY Photo: Juha Harju

that there would be no paid labour avail- dia, in addition to organising more tradi- able for a hairdresser in Vimpeli, but she tional breakfast events. would have to start her own company. An evening school for sole proprietors also meets in Southern Ostrobothnia. ACTIVE IN THE ORGANISATION Uitto-Kohonen also goes to evening school From the start, Teija Uitto-Kohonen at the end of which participants will receive has been a member of the Federation of a certificate of the topics that have been Finnish Enterprises. The membership studied. and working in positions of trust have Her position as chairperson of the lo- provided Uitto-Kohonen with peer sup- cal association has taken Teija around the port and good training. The doors to the country. Parliament have also opened several “When I go to events around Finland, times during her advocacy visits. I always find familiar faces.” “Peer support is the key in the sole pro- Teija Uitto-Kohonen encourages aspir- prietor network. It is valuable to be able to ing entrepreneurs to create networks and discuss things with other sole proprietors. go to training and other events for entre- Many are dealing with the same issues.” preneurs. The hairdresser entrepreneur is truly “You should be a member of the FFE an active member of the organisation. because it obviously allows you to work on “I have been locally involved in all behalf of entrepreneurs. The more active sorts of things in Vimpeli. We have organ- you are the larger networks you can create ised a social media training event, called and find peers. It is great to be a part of this “somesäpinät”, where we introduced entre- community. preneurs to the wonders of the social me-

18 THE FEDERATION OF FINNISH ENTERPRISES 24 LEARNING NEW THINGS IS EASY AND FUN

For once, the entrepreneur has managed to organise the schedule so that they can take part in a training event. During the day, something happens to them. The stress of work is forgotten, and the entrepreneur visibly gets excited about learning new things and meeting new people. They begin to understand that the time spent here will be sure to pay for itself many times over. At the end of the day, the entrepreneur asks: “What is the next training event that would suit me?” This is the kind of feedback that we at the FFE aim to receive. A changing world and operating environment require constant updating of knowledge and skills. That is why we organise training and other events specifically tailored for small entrepreneurs and their employees. Our regional organisations and local associations keenly listen to entrepreneurs in their own locality and organise training events around topics relevant to them. We guarantee that learning new things will be easy and fun with us.

25 WE BRING TRAINING SESSIONS TO YOUR HOME

You are sitting on your sofa at home, watching the trainer and a bunch of other entrepreneurs learning about a topic on screen. The trainer explains how Google AdWords works and how it could benefit your company. That does not sound so difficult, does it? In just over an hour, you know a lot more about keywords and campaign optimisation. Time is of the essence to an entrepreneur, so we organise about 40 training webinars each year. In practice, this means that you can learn new things whenever and wherever suits you best.

62 REASONS TO FALL IN LOVE WITH THE FFE 19 26 DIGITAL LEAPS FOR ENTREPRENEURS

Studies show that digital tools are strongly linked to the success of SMEs. Digital tools are most effec- tively utilised by successful, growth-oriented companies who have already established a strong market position. And vice versa: companies engaging in digital business have a much stronger urge to grow than others. However, digital tools in themselves do not guarantee bliss. According to a study conducted by the FFE, digital tools do not have an impact if the company does not possess an in-depth understanding of its business processes and analyse them constantly. Potential is seen in the digital world, but competence, time and money pose obstacles. This is how it often goes. The entrepreneur has a strong urge to get even more out of digital tools, but they feel unfamiliar and even slightly scary. In the flood of digital dialogue, it is difficult to filter out where you should start and what is relevant for your company in particular. We do not only talk about digitalisation. We organise compact, effective training events focusing on e.g. search engine optimisation, digital work en- vironments and cyber security. Browse our digital training events and take a step towards a better business: www.yrittajat.fi/digikoulu

20 THE FEDERATION OF FINNISH ENTERPRISES 27 CALCULATORS THAT MAKE DECISION- MAKING EASIER The calculators on the yrittajat.fi website allow you to calculate e.g. how much hiring a new employee would cost and how much more sales you need to generate so that a particular discount rate will be profitable.

28 DOCUMENT TEMPLATES SAVE TIME

Preparing contracts is labour-consuming. The document bank on our website provides a total of 70 different document and contract templates that you can fill in according to your needs and save time and nerves: yrittajat.fi/asiakirjapankki

29 WE KNOW YOU AND OTHER ENTREPRENEURS

We study and monitor the development of the enterprise sector using e.g. SME barometers and questionnaires. We are familiar with the field, which is why we are always one step ahead when important decisions concerning entrepreneurs are made.

62 REASONS TO FALL IN LOVE WITH THE FFE 21 30 LATEST, MOST ACCURATE INFORMATION

We have compiled the most important information packages online under the heading “Yrittäjän ABC”. You can find detailed background information on all sorts of issues and situations that entrepreneurs may face from changes of ownership to social security.

31 WE HELP ASPIRING ENTREPRENEURS TO GET STARTED

We cannot establish a company for you, but we can provide advice on what would be the best form of business for you, where you can apply for financing and how you can cope with the bureaucracy so that you can get started in no time. Aspiring entrepreneurs can find a lot of useful information for establishing their own company in our yrittajat.fi service.

32 BE THE FIRST TO HEAR WHAT’S NEW IN SOCIAL MEDIA

We publish the latest news and studies, warn you about scams, announce upcoming training events and discuss topics with you in social media. Instagram gives you a glimpse of the various training and other events for entrepreneurs, companies and our office.

on Twitter: on Facebook: on Instagram: on YouTube: @suomenyrittajat www.facebook.com/ @suomenyrittajat www.youtube.com/ suomenyrittajat user/yrittajat

22 THE FEDERATION OF FINNISH ENTERPRISES 03 04 4 2017 2017 2017

yrittajat.fi yrittajat.fi

Lehti mökkisaunan portaille ja kesäiseen kaupunkiin Lehti, joka tuo sykettä syksyyn 01 VEROTUS NÄIN ISKEE YRITTÄJÄKSI ÄLYPUHELIN HYÖDYNNÄ BRÄNDÄYS YRITTÄJÄSANOMAT KUITIT SUORAAN MUUTTUU HUIJARI OPISKELEMAAN? TESTISSÄ ASIAKIRJAPANKKI KANNATTAA UUDISTUI PILVEEN 08 Muun muassa 12 Poliisi varoittaa 18 Voit suorittaa yrittä- 20 Graafisen alan 8 Yrittajat.fi:stä löytyy 16 Kun pk-yrityksellä on 20 Yrittäjäsanomat on nyt 22 Unohda kuittien 2017 kiinteistöveroon ja huijarieista, jotka jän ammattitutkin- yrittäjä testasi nyt noin 70 asiakirja- hyvä maine ja tarina, kätevämmän kokoinen. mapitus, kuvaa tai varainsiirtoveroon on tilaavat tavaraa ja non oppisopimuk- tonnin älypuhelimen, ja sopimuspohjaa. se näkyy viivan alla. Sisällössä uutta ovat skannaa ne pilveen. yrittajat.fi tulossa muutoksia. jättävät maksamatta. sella työn ohessa. missä on kynä. muun muassa digisivut.

Lehti startupeille ja yrittäjäkonkareille 500 VAI 2 000 €:N TYÖLÄPPÄRI? 07 05 Selvitimme, TarviTseeko yriTTäjä onko 500 euron 2017 2017 LATEST, MOST ACCURATE INFORMATION Tonnin älypuhelimen? ja parin tonnin kannettavalla tieto- vieraile verkossa: www.yrittajat.fi vieraile verkossa: www.yrittajat.fi Testasimme älypuhelimet koneella suurta eroa. KANNATTAAKO hintaluokassa 400–1 100 €. suomen yrittäjät jäsenlehti företagarna i finland OSTAA TONNIN suomen yrittäjät jäsenlehti företagarna i finland Onko kallis puhelin KIINALAISET TABLETTI? selvästi parempi? TULOO! Onko tabletista kunnon

Kiinalaisten rahoilla työkaluksi - ja mitä eroa on uusi sTarTup halvalla tai tonnin tabletilla? -sarja alkaa aiotaan rakentaa Suomeen kaksi Teja Kotilainen Suomessa eletään startup- miljardiluokan kiihdyttämöjen buumia. RYTSÖLÄN biojalostamoa. oli huippumanageri, Tutustuimme Maria 01:seen. UUSI NOUSU Laulava sitten hän vaihtoi alaa. Jaakko Rytsölä muistetaan keltaisesta Lamborghinista. Nykyään hän hoitaa Missä hän on nyt? ravintoloitsija puita ja siivoaa hämmästelee myrskytuhoja Arboristikillassa. byrokratiaa "OLEN Värttinä-yhtyeestä Managerista tunnettu Sari Kaasinen VAHINKO- nauttii yrittäjyydestä, tuli metsuri mutta ihmettelee turhaa YRITTÄJÄ" byrokratiaa ja tarkastajia. Linda Liukas opetteli omin päin oman YLÖSNOUSEMUS koodaamaan teinityttönä. Nyt tämä koodareiden Peppi Pitkätossu Jari Sarasvuo menetti kymmeniä miljoonia. Nyt hän tekee uutta nousua. 24-26 ja lastenkirjailija tunnetaan 24-26 onnensa ”Kasvatan taas varallisuuttani, totta kai se ärsyttää ihmisiä.” ympäri maailman. jokeri "Vyötä on saanut rei'ittää" 3 x Yrittäjä I Inspiraatio I Startup & Restartup I Yrittäjän työkalut I Innolla Hjallis oli jo nuorena yritteliäs: hän myi 3 x Yrittäjä I Inspiraatio I Startup & Restartup I Yrittäjän työkalut I Halki, poikki & pinoon Kuljetusyrittäjä Harri Sandell sanoo, että ylioppilasruusutkin kukkakauppiaalle alan kustannuskilpailu on todella kovaa. takaisin. ”Yrittäjyydessä parasta on se, Sivu 10 että voi päättää omasta elämästään”.

3 Yrittäjää I Turvapaikanhakijat töissä I Menestystarina I Halki, poikki & pinoon Eva Wahlström He ovat jo sote-yrittäjiä Sinnittelyä tonnin tuloilla Yrittäjien mainoksessa Syyskuussa alkaa mainoskampanja, Kiuruveden Kunnanlääkärit on yksi sote- "Olen vetänyt oman elämäni käytännössä nollakulutustilaan", jonka tähtenä on MM-nyrkkeilijä ja kokeilualueiden yrityksistä, jotka toimivat jo. sanoo Anu Hame, yksi monista pienituloisista yksinyrittäjistä. yrittäjä Eva Wahlström. Tulossa on Sivut 4–7 Sivut 4–7 myös mobiilijäsenkortti. Sivu 8

33 MOST IMPORTANT NEWS AND INSPIRING STORIES

Did you know that the CEO of Suomen Kovabetoni, Marjet Mäkinen took the reins of the family business already at the age of 26? Yrittäjäsanomat features the most interesting people and themes that concern the life of an entrepreneur, such as taxation, marketing and management. In addition to the print newspaper that you will receive by mail, Yrittäjäsanomat also publishes the latest news online. The Yrittäjä magazine, with a separate subscription, is full of inspiring entrepreneurs and ideas and excitement for business and pleasure.

34 WE WARN 35 KNOW HOW YOU ABOUT NEW LAWS AFFECT SWINDLERS ENTREPRENEURS

We keep a close eye on what We are all eyes when it comes to what swindlers who are after is going on in the Parliament. We guide entrepreneurs’ money come up you in terms of how the Data Protection with. Sometimes they are truly Regulation and other upcoming new innovative: once a thief stole the laws will affect business activities. When invoices from an entrepreneur’s we know, you will also know. We are the mailbox, replaced the payee’s bank only ones who can provide you detailed, account details with his own and comprehensive information on how the shoved the invoices back into the new laws will affect business activities box. We warn you about swindlers and the life of an entrepreneur. Keep so that you will not fall for them. listening!

62 REASONS TO FALL IN LOVE WITH THE FFE 23 COMPANY STORY Photo: Vesa-Matti Väärä

ntrepreneur Markku Peltola from Loimaan Konepaja Oy woke up to reality a year ago. E “I realized that digital tools genuinely transform the operating environment of companies. Before then, I did not even know what digital tools mean.” Around that time, Peltola’s eyes fell upon a no- tice advertising a digital school for entrepreneurs. “Before then, my skills were very inadequate. The digital school truly opened my eyes.” Peltola has two metal works companies, both of which employ less than ten people. Previously, they were developed using fairly traditional methods. “As our business gradually expanded, I realized that we need more than just e-mails and Of- fice tools. We have now introduced enterprise re- source planning systems and e-invoicing. This also involves data security issues.” Peltola has noticed that a digital approach also provides many new tools for marketing. He thinks that every company should find out more about them. “We are now well on our way to introducing new digital tools. We are constructing product cat- egories and adopting tools that make cost monitor- ing easier. E-invoicing also makes invoicing much easier.”

“EXAMINE BOLDLY” Many entrepreneurs are now where Markku Peltola was a year ago. Digital tools may provoke many un- answered questions, especially if one’s own know- how and skills are lacking. “My own starting point was that both of my companies were dying. I did not have anyone to continue them. Business development had always been a half-baked effort.”

24 THE FEDERATION OF FINNISH ENTERPRISES Digital Machine Workshop Entrepreneur

At best, the FFE digital school can arouse an entrepreneur’s interest towards digitalisation. This is what happened to a machine workshop entrepreneur from Loimaa who did not even have a home page before then.

62 REASONS TO FALL IN LOVE WITH THE FFE 25 COMPANY STORY Photo: Vesa-Matti Väärä

Neither of Peltola’s companies had a home page. One of them had an e-mail address. “It was good to start climbing up from nothing. There are many similar companies in Finland,” says Peltola. Peltola sat in the digital school for entrepreneurs with 30 others and listened to things that sounded strange at first. “I would say that it is worth partici- pating if you have a chance to do so. Af- terwards, you can boldly examine things Motivating the staff is the key in at your own pace. Help is available from digital reforms, says entrepreneur Markku Peltola.. business advisors and enterprise agen- cies, which organise training events and help you to find contacts.” Peltola urges others to challenge business advisors and ask them to ex- ries a significant amount of the responsi- plain what digitalisation means. bility himself. “Each entrepreneur should find tools “You should definitely make good that are suitable for his or her compa- use of the employees who can update the ny. In this sense, e-invoicing is a good ex- company’s Facebook page alongside their ample. At some point, companies will no other duties. Not everyone is interested longer send anything but e-invoices. You in this.” have to respond to this and other future As his next move, Peltola is consider- challenges or you will not make it.” ing the introduction of a chat service on Peltola has become involved in a local the company’s home page. digital project, which provides consulting “The motivation of staff in terms of services, among others. digital reforms is the key. The staff must be motivated by explaining why the new “THIS IS A MUST” digital tools also make their work easier. Peltola aims to introduce digital tools to Resistance to change is normal, but the his companies so that they would make employees will understand that the world everyday work easier. is changing.” “This is a bit of a must. The situation has improved; we have found new mar- Digital schools for entrepreneurs will al- keting channels and have set up a Face- so be organised in 2018. More information about the free school is available at yritta- book page.” jat.fi/digikoulu. More challenges lie ahead, because there is not a lot of staff and Peltola car-

26 THE FEDERATION OF FINNISH ENTERPRISES 36 ONE FOR ALL

An entrepreneur cannot protect his or her interests alone in the drafting of legislation. That is why we do it on behalf of all entrepreneurs. Like the musketeers used to do. Advocacy requires persistence: preparing official opinions, writing statements and sitting in law drafting teams and ministry hearings. We do this so that, year by year, Finland would be a better place to be an entrepreneur.

37 WE ARE AT THE CENTRE OF EVENTS

Whether it be the social welfare and health care reform or the provincial, 38 working hours legislation or some GENUINE PATH other reform, we make sure that TO INFLUENCE MPs, ministers and other decision- makers know how to ensure the Call or write to us and tell us what success of entrepreneurs now wrong needs to be corrected. We and in the future. will drive your cause forward.

39 WE CLEAR THE OBSTACLES ON THE WAY OF LOCAL AGREEMENTS

Imagine a small company that is not part of an employers’ association. A long-term employee would like to work extra hours during the high season and then go on a longer trip. The entrepreneur would be fine by this, but the law or the collective labour agreement does not allow them to make such an agreement between themselves. Finally, the entrepreneur has to hire more helping hands from a subcontractor whose employees have to be separately familiarised with the work. We believe that if a workplace has a common will when it comes to organising work, the regulations of collective labour agreements should not present an obstacle. This is a message that we promote among decision-makers, whether it be working hours, wages or different compensations.

62 REASONS TO FALL IN LOVE WITH THE FFE 27 40 WE KNOW YOUR MUNICIPALITY

Our regional organisations and local associations operate close to municipal decision-makers, provincial federations and federations of municipalities. They are familiar with the local councillors with an entrepreneurial background and bring forward the regional entrepreneurs’ perspective when the municipality makes decisions that affect the life of entrepreneurs. Municipal councils have more than 2 000 entrepreneurs. We make sure that municipalities take entrepreneurs into account in procurement and town planning and help to create networks.

41 WE CAN DEAL WITH THE BIG BOSS TOO

In July 2016, the Commission presented a legislative proposal regarding land use, land-use change and forestry. The so-called LULUCF Regulation left the Parliament’s Committee on Environment towards a direction that would have had harmful consequences also to SMEs involved in the forestry chain. Our office in Brussels rolled up its sleeves and got down to work: it took part in the EU discussion surrounding the issue, contacted Members of the Parliament and worked in cooperation with other Finnish organisations, the EU office of the Nordic forest owners’ organisation and the European umbrella organisation of SMEs, UEAPME. The representatives of the FFE were there, on the spot in Strasbourg, when the EU Parliament’s plenary session voted in favour of a much more positive option from the perspective of Finnish entrepreneurs. The sleeves have not yet come down, because the case is not over. One might say that EU lobbying is not a sprint, but a marathon, but at least we will not run out of endurance. EU decision-making has a direct or indirect impact on all of the companies in member states. This is why we remain constantly alert.

42 WE BLOW OUR ENTREPRENEURS’ OWN TRUMPET Did you know that for several years in a row, Finland has been in the top three countries in the world to do business in on the European Chamber’s list? We work in order to keep Finland there. Or actually, in order to put Finland in the lead.

28 THE FEDERATION OF FINNISH ENTERPRISES 43 WE REDUCED ENTREPRENEURS’ SICK DAY WAITING PERIOD

The four-day sick day waiting period of entrepreneurs meant that especially small entrepreneurs have had to work also when they are sick. We prepared a detailed proposal to the government, including calculations, and met with key decision- makers multiple times, emphasising the importance of the issue so much that they may have already become slightly bored with us. In the spring of 2017, the government finally proposed that the period will be shortened to one day. Starting from next year, entrepreneurs can finally stay at home when they are sick instead of losing their income entirely during brief sick leaves. WE CAN DEAL WITH THE BIG BOSS TOO

44 WE FIGHT ON BEHALF OF EQUAL TAXATION

One of our biggest goals in terms of the Parliament on Arkadianmäki is that everyone would be treated equally in terms of taxation – including enterprises of different shapes and sizes. We had demanded an entrepreneur deduction for a long time, which would make the taxation of small enterprises more equal to that of limited companies, as these could already previously enjoy the benefits of a corporation tax deduction. Finally, from the beginning of 2017, we received a five-percent entrepreneur deduction, which concerns roughly 200 000 self-employed people and one-man companies.

45 MORE IS MORE

We already have 105 000 member companies and it is thanks to them that we can influence the legislation on behalf of entrepreneurs. The more of us there are, the stronger we will be. If you are not yet a member, by all means, join us now. It will make our muscles even bigger. www.yrittajat.fi/en/liity

62 REASONS TO FALL IN LOVE WITH THE FFE 29 COMPANY STORY Much More Than a Menstrual Cup The story of the menstrual cup, sold in more than 40 countries, is astounding. CEO of Lune Group Oy Heli Kurjanen developed the product during her parental leave. It was the year 2005. Photo: Esa Siltaloppi

30 THE FEDERATION OF FINNISH ENTERPRISES he company has grown at a pace of eign Affairs of Finland organised the more than 50 percent for the past event in connection with the UN gener- Tcouple of years and growth is accel- al assembly. erating into a new gear. The US market The success story continued in Octo- opened in 2011, when an American fan ber when Lune Group was awarded the of the product wanted to distribute the national entrepreneur award. product there. “It was a huge honour for us. I “We established a company together. would not have imagined that we would Launched in 2011, the subsidiary in the receive such recognition at this stage. United States now employs two people,” The award is also a sign that we are re- says Heli Kurjanen. ally doing something right. The infor- Exports account for 86 percent of the mation that we receive from consumers turnover. is not the whole truth. Some expressed “In the upcoming years, we are look- doubts when we started the business.” ing to the US to generate the most According to Kurjanen, the award growth.” provides strength to carry on and show The company’s home base is still in what the company is capable of even Juupajoki, Pirkanmaa. The nine employ- more. ees of the office do not easily run out of One of the teachings that the moth- ideas. Heli’s husband Mika Kurjanen al- er of two teenagers has followed in her so works as an entrepreneur in the family entrepreneurship is: dare to have faith business. Lunette’s packaging is made of in your dreams and do not be afraid of recycled materials and the products are thinking big. packed at Titry in Tampere, which also Sometimes an entrepreneur has to provides jobs for those with partial work- put his or her own endurance on the ing capacity. line. “The key is to find the thing that THINK BIG keeps you going. At difficult times, you This is Heli Kurjanen’s first job. She is get the feeling that there is a reason why trained as a Design Assistant. The com- you are doing this.” pany’s mission says it all: “Lunette is so The entrepreneur has had men- much more than a cup. It’s a lifestyle. It’s tors to support her as she has sought a community. It’s the future.” growth, and a board professional was “We sell much more than a menstru- also previously involved. al product. We also provide training in “I go abroad every second week. menstrual health, particularly in the de- I have been to the US five times this veloping countries. We want to make a year,” says Kurjanen and continues by change in the wider society.” adding that entrepreneurship is rela- In the autumn, Kurjanen spoke about tively relaxed. women’s rights and sexual health at the The entrepreneur’s state of mind UN Headquarters. The Ministry for For- seems to be just right.

62 REASONS TO FALL IN LOVE WITH THE FFE 31 MEMBERSHIP BENEFITS 2018

46 INSURANCE

“As a long-standing partner of the Federation of Finnish Enterprises, we offer solutions to the insurance needs of both companies and homes. For example, we provide a 50% discount on the daily allowance component pre- mium for health insurance, life insurance at a 50% higher indemnity and company insurance at a membership price. Fennia provides the broadest range of member benefits for in- suring your company and your family. Mem- Kari Björklöv ber benefits are constantly developed based Director, Institutional Customers on customer feedback in cooperation with the FFE. As our customer, you also have access to services that help you when damage occurs, such as FenniaHoitaja. The insurance solutions offered to FFE members are permanent benefits that are valid for as long as the entrepreneur’s membership is valid.”

More information: www.fennia.fi/suomenyrittajat

47 SUBSCRIPTIONS AND DEVICES

“Entrepreneurs are important to us. We believe that our long-term, committed cooperation serves as a good starting point for offering benefits that appeal to entrepreneurs and are useful. As a member of the FFE, you will receive a special continu- ous member benefit on the phone subscription services of Elisa, which are required for smooth business activities. Many are already seeking help for the effective management of everyday activities and growth from digital services. As an FFE Elisa-team member, you will receive support from Elisa as you consider these services, e.g. free training events and the Yritysguru advice service, as well as help with the implementation of digital services. All member benefits can be found atelisa.fi/yedut . Start using the benefits by going to elisa.fi/ajan- varaus or by calling Elisa’s Corporate Customer sales service at 0800 04411.”

More information: www.elisa.fi/yedut 32 THE FEDERATION OF FINNISH ENTERPRISES 48 INFORMATION SERVICES

“We offer members of the Federation of Finnish Enterpris- es easily accessible, nation-wide member benefits that include e.g. free Internet number search, a value report at a membership price, contract customership without an annual fee and 30 euros worth of Prepaid benefit for information searches during the first year. We also provide member companies information on cash flow management and the Asiakasoptimi service that allows entrepreneurs to easily see the source of the cash flow. We at Suomen Asiakasti- eto Oy help all entrepreneurs to understand their business better. Suomen Asiakastieto Oy is one of the leading suppli- ers of business management, financial management, risk Mikko Karemo management and sales and marketing information servic- Head of Sales & Marketing es in Finland. We help companies to enhance their decision- making processes and account management with automat- ed business and credit information solutions, online services tailored for contractual customers and company and con- sumer information services available for all.”

More information: www.asiakastieto.fi

49 ACCOMMODATION AND MEETINGS “Restel provides high-quality accommodation and meeting services for members of the Federation of Finnish Enterprises at a permanent discount. Members receive a 20% discount on accommodation and a 10% discount on meeting services. We also provide temporary seasonal offers. Our extensive network of hotels, spas and meeting rooms enables you to enjoy our member benefits all over Finland. We are also about to launch a new service, an international benefit programme, where FFE members can utilise the weekend offers of more than 4 400 InterCon- tinental Hotels Group venues around the world. Entrepreneurship often involves a juggle between hectic everyday life and free time. With this Janne Ojalehto benefit programme, we wish to offer entrepreneurs a chance to bring VP Sales balance to their lives. All member companies of the FFE can utilise our benefits when they travel for work or leisure. In addition, the employees of member companies and the officials of the FFE may utilise the benefits on business trips. Our services are already used by thousands of sat- isfied entrepreneurial customers, and more benefits are used year by year. We are able to produce a service that generates genuine added value and helps entrepreneurs at work and during their free time.”

More information: www.restel.fi/fi/hotellit/erityisesti-yrityksille 62 REASONS TO FALL IN LOVE WITH THE FFE 33 MEMBERSHIP BENEFITS 2018

50 FUEL

“Neste provides all member companies of the Federation of Finn- ish Enterprises substantial benefits and easy service. As a customer of Neste, you can be sure that you always have the best products and solutions in the market to support your daily work. The partnership with Neste brings benefits to users of both heavy- duty and light vehicles as well as industrial businesses. When you fill up at a Neste service station using a Neste Corporate Card or the FFE membership card, you will receive a discount of 2.5 cents on petrol and diesel on the station-specific retail prices (incl. VAT). Refuelling is also effortless and prices are competitive in the Tero Ristolainen neighbouring areas of Finland, namely the Baltic Countries, Rus- Sales Manager sia and Sweden. Neste lubricants, chemicals, LPGs and liquid fu- els acquired as direct deliveries are always available at a competitive contract price. As a corporate customer, you can not only enjoy the extensive service station network, but also our flexible, all- inclusive service. The extranet services and electronic purchase channels support the activities of corporate customers in many ways and make it easy to do business with us.”

More information: www.neste.fi

51 FUEL

“We offer members a 2.2 cent discount per litre on petrol and diesel. You will receive the discount on station prices by using your membership card on all Teboil stations and unmanned stations, with the exception of unmanned net-priced Teboil Express stations. The Teboil company card gives you extra benefits: FFE members receive a 2.7 cent discount per litre on petrol and diesel using the Teboil company card. In addition, we offer members a 10% discount on lubricants (excl. containers of more than 10 litres), chemical products for vehicles, LPG and car washes. We are a long-standing partner of the Federation of Finnish Enterprises, and our cooperation began already at the beginning of the millennium. All Teboil dealers are private entrepreneurs and many of them are also Anne-Maria Paavola members of the FFE. Our extensive network of stations and Key Account Manager our competitive prices guarantee that Teboil is an excellent choice for entrepreneurs throughout Finland!”

More information: www.teboil.fi/yrittajat

34 THE FEDERATION OF FINNISH ENTERPRISES 52 FERRIES

“Tallink Silja offers members of the Federation of Finnish Enterprises benefits that apply to travel for both business and pleasure. We offer a 10% contractual discount on business and conference trips on the normal cruise and one- way rates of Tallink and Silja Line. A conference on a ferry allows you to combine business and pleasure. The typical dis- tractions in a work environment do not bother you at sea, the participants stay in one place and, to top it all, you can admire the picturesque seascape! When there is a need to take a break from the teamwork, a ferry is the best place to lighten up and have fun.

As a member benefit for leisure travellers, members get to Tarja Luomala move directly to the Silver mid-level of the Club One cus- Sales Manager tomer loyalty programme. Recreational trips can be booked online, and when booking business trips, our sales service is available to help entrepreneurs.”

More information: www.tallinksilja.fi

53 FERRIES

“The Finnish company Viking Line offers members of the Federation of Finnish Enterprises a diverse range of benefits on sea voyages. We offer permanent discounts on leisure cruises and one-way trips. The discounts are valid for one calendar year at a time, and in addition to them, we also provide temporary value coupons. FFE members can enjoy our diverse range of cruises and receive up to a 20% discount on the daily rates of cruises and a 10–20% discount on one-way trips, depending on the route. Mem- ber benefits have their own product codes, which must be used when booking the cruises. We also offer member associations of the FFE conference and group trip discounts as member benefits. Small entrepreneurs can also enjoy Maria Hernberg our member benefits when travelling one-way for busi- Sales Manager ness, for example. Whether you are travelling for business or pleasure, our range of services is sure to provide a suitable option for everyone.”

More information: www.vikingline.fi/yrittajat

62 REASONS TO FALL IN LOVE WITH THE FFE 35 MEMBERSHIP BENEFITS 2018

54 WHOLESALE

“Metro is a full-service wholesaler of daily goods that serves customers in the HoReCa, public administration, retail trade and service station sectors professionally and reliably. Entrepre- neurs representing any sector can do business with us. We want to serve both large and small companies. We are part of the Wihuri Group, which has grown from a small family business to a global conglomerate operating in more than 30 countries. This year, the company is celebrating its 116th anniversary and still remains family-owned and based in Finland. We offer member companies of the Federation of Finnish Enterprises a 5% dis- Heli Vihervuori count on the regular prices of products, excluding alcohol and Sales Manager tobacco products. Our range of daily goods is extremely large: there are about 25 000 different products and 25 Metro Cash & Carries. We operate from Rovaniemi to Tammisaari so our benefit reaches the majority of Finnish entrepreneurs. You will receive the discount by presenting your FFE membership card when doing business at a Metro Cash & Carry. You will also receive the discount by showing your mobile membership card.”

More information: www.emetro.fi

55 LEGAL SERVICES JURINET

“JuriNet Oy has served members of the Federation of Finnish Enterprises as the only nation-wide legal partner already since 2013. During the years, we have served thousands of Finnish entrepreneurs and we believe that our experience has provided us with a diverse understanding of the everyday life of entrepreneurs. We offer FFE members a 20-minute initial consultation free of charge in the offices of JuriNet and a 15% discount on all legal services in addition to temporary campaigns. All of the benefits also personally apply to the entrepreneurs’ employees as well as the family members of entrepreneurs who are living in the same household. Profession- al skill is essential in order to successfully manage the Markus Talvio work of a lawyer. The primary purpose of our work is to CEO support the business and the entrepreneur to succeed, avoid conflicts and help the entrepreneur to win cases of conflict.”

More information: www.jurinet.fi

36 THE FEDERATION OF FINNISH ENTERPRISES 56 BOOKS AND MAGAZINES

“Our member benefits to FFE members include diverse professional content from different sectors in the form of print media and digital services. Our range of media includes publications from many different fields, so each entrepreneur is sure to find topical and useful publications among our benefits. Businesses can also acquire professional literature for their offices to allow the entire staff to improve their competence and follow the trends in their field. Our range of media includes e.g. Talouselämä, Arvopaperi, Tekniikka & Talous, Tivi, Markkinointi & Mainonta, Fakta, Metallitekniikka and MikroBitti. Members receive a 20% discount on print magazines. Members may also use the Summa service of Alma Talent for two months Ilkka Torkkel free of charge. Summa gathers the digital print and online Circulation Manager content of Alma Talent’s magazines and business books into one place – the service also features content that is not available elsewhere.”

More information: yrittajat.almatalent.fi

57 FRINGE BENEFITS

“The Eazybreak mobile application makes it easy and effortless to take care of personal and employees’ well-being. Entrepreneurs are known to work long hours. More than one third regularly work more than 50 hours each week – and eat and exercise irregularly. In the middle of the rush, it is important to take care of your personal well-being. Eazybreak is a Finnish growth company that offers FFE members its fringe benefits mobile service at a discount of up to 60%. The application makes it easy to use and manage electronic lunch vouchers, motivation vouchers for sports and cul- tural services and commute vouchers. Those who start using Eazy- break by 1 April 2018 will receive a 5-euro discount on the month- Antti Känsälä ly fee until the end of 2018. We want to make the life of business- Managing Director es and entrepreneurs easier by automating the management and use of fringe benefits. It only takes a few minutes to start using the service. FFE members can start using the service by registering on the Eazybreak website. You will receive the member benefits by using the campaign code YRITTÄJÄT_EB.”

More information: www.eazybreak.fi/yrittajalle

62 REASONS TO FALL IN LOVE WITH THE FFE 37 MEMBERSHIP BENEFITS 2018

58 ALARM SYSTEMS FOR BUSINESSES GRAB THE “We at Verisure provide, professionally monitored security services at a predictable cost for entrepreneurs to secure their business activities. Our service starts off with a comprehensive survey visit, BENEFITS FOR which serves as the basis for creating a fixed-price offer. We always tailor a suitable solution for each entrepreneur at a predictable monthly fee so that there are no unpleasant surprises in terms of ENTREPRENEURS. extra or hidden costs, such as a guard’s visit. We offer FFE members a one-off discount on the standard fee of an entrepreneur’s alarm system and substantial discounts on additional value packages. The benefit can be used whenever Verisure installs a system in The Federation of Finnish Sami Ranta the premises of a member business of the Federation of Finnish Managing Director Enterprises. So an entrepreneur with multiple premises can Enterprises offers its utilise the benefit on all of the sites. members numerous val- Our service offers much more to businesses than traditional uable services, benefits, burglary protection. Our alarm system sees, hears, feels and speaks. offers, events and net- We are the entrepreneur’s eyes, ears and mouth on the business premises, even when the entrepreneur and the staff are elsewhere. working opportunities. Our standard package includes burglar, fire and water leakage Become a member and systems. In addition, we offer e.g. an Panic Alarm Button, where download the new mobile silent alarm buttons are installed on the business premises. In a threatening situation, the entrepreneur can press card for entrepreneurs. the button to receive help.” It allows you to carry More information: www.verisure.fi/suomenyrittajat the membership benefits with you at all times. Join us at yrittajat.fi/en/liity and download the MORE MEMBERSHIP BENEFITS ARE REGULARLY application from ADDED. THE MEMBERSHIP BENEFITS PAGE the app store! CONTAINS DETAILS ON THE BENEFITS, THEIR VALIDITY AND HOW TO USE THEM.

CLICK TO SEE THE BENEFITS: www.yrittajat.fi/en/membershipservices

38 THE FEDERATION OF FINNISH ENTERPRISES GRAB THE BENEFITS FOR ENTREPRENEURS.

The Federation of Finnish Enterprises offers its members numerous valuable services, benefits, offers, events and networking opportunities. Become a member and download the new mobile card for entrepreneurs. It allows you to carry the membership benefits with you at all times. Join us at yrittajat.fi/en/liity and download the application from the app store! COMPANY STORY

“Entrepreneurship Made My Dream Come True” As a small child, Jenni Parpala watched her mother clean holiday cabins in Lapland. Now, Parpala herself manages a successful cleaning service company.

hen her mother cleaned the “I am good at cleaning. I started luxury cabins of businesses in cleaning in the Company Programme. I WSaariselkä, her 5-year-old daugh- travelled by bus and carried my cleaning ter Jenni also wanted to pitch in. equipment in a backpack.” “My mother taught me that work is Parpala completed her studies and es- not a necessary evil, but it can be fun. tablished a commercial name in 2014. Six I was excited to help her,” says Jenni months later, her Kiffel company hired its Parpala. first employee. The young lady collected rubbish to- “I have always believed in myself so it gether with her little sister – and was paid did not feel scary.” in glasses of juice. “At first I said that I do not want to “We picked a few pieces of rubbish clean anymore in five years. I want to fo- and immediately whined about our ‘sal- cus on business growth.” ary negotiations’. Collecting rubbish was “Kiffeli” means a dust pan in Finn- a game for us, but it taught me entrepre- ish, but Parpala took away the last letter neurship.” of the word. Back then, Parpala did not yet dream “The idea was to expand abroad. We of becoming an entrepreneur. have now developed a mobile applica- “I dreamed of higher education and tion and are going to see if we can sell it being employed by a big firm.” abroad in addition to the Finnish mar- Parpala completed a vocational qual- ket.” ification in business and administration Parpala says that she is pleased about in Vaasa and joined the JA Company Pro- her choices. gramme. “The cleaning industry is traditional, “I wanted to work, as I had done since but it contains huge potential to do things the age of 13 – to do my part in bringing differently.” food to the family table.” “Finding a stellar employee has made Parpala thought of fields that she things easier, but I have had a difficult would be good at. time managing people who are older than

40 THE FEDERATION OF FINNISH ENTERPRISES Photo: Jouni Porsanger

me and are used to doing things a certain In a few years, Parpala hopes to be the way,” Parpala, born in 1992, admits. CEO of a “much larger” Kiffel. After Vaasa, Kiffel has expanded to “I am an entrepreneur because of Saariselkä. Parpala is dreaming about a my girls. When I started this, I did not third office as well. want my girls to come second to my job, “I have asked myself if I am scared but the other way round. Entrepreneur- or nervous, if things will work out and if ship is the only way to make this dream I am good enough for this. When I think come true. Work is just one part of life, about decisions, I use my own ‘meter’. but entrepreneurship is a way of think- The bigger the lump in my stomach, the ing and an approach to life.” more ahead of a competitor I am. One “Entrepreneurship is the most se- must have the courage to make daunting cure job of all. The spreadsheet pro- decisions as well.” gramme will tell you, whether you will Parpala is active in the FFE. She be fired or not. When working for a larg- praises the peer support provided by the er firm, you can do your best, but you community of entrepreneurs. may still end up in the employee cooper- “When the going gets tough, the great ation negotiations.” people around me are absolutely crucial.”

62 REASONS TO FALL IN LOVE WITH THE FFE 41 59 CONTACT US, WE ARE AT YOUR SERVICE

The Regional Organisation of The Regional Organisation of Enterprises in Central Finland Enterprises in Northern Karelia yrittajat.fi/keskisuomi yrittajat.fi/pohjoiskarjala Tel. 010 425 9200 Tel. 050 367 5194 The Regional Organisation of The Regional Organisation of Enterprises Central Ostrobothnia Enterprises in Northern Ostrobothnia yrittajat.fi/keskipohjanmaa yrittajat.fi/pohjoispohjanmaa Tel. 06 831 5292 Tel. 010 322 1980 The Regional Organisation of The Regional Organisation of Enterprises Coastal Ostrobothnia Enterprises in Pirkanmaa yrittajat.fi/rannikkopohjanmaa yrittajat.fi/pirkanmaa Tel. 050 463 2370 Tel. 03 251 6500 The Regional Organisation of The Regional Organisation of Enterprises in Helsinki Enterprises in Päijät-Häme yrittajat.fi/helsinki yrittajat.fi/paijathame Tel. 050 575 2353 Tel. 010 322 4300 The Regional Organisation of The Regional Organisation of Enterprises in Häme Enterprises in Satakunta yrittajat.fi/hame yrittajat.fi/satakunta Tel. 010 229 0390 Tel. 050 312 9301 The Regional Organisation of The Regional Organisation of Enterprises Kainuu Enterprises in Savo yrittajat.fi/kainuu yrittajat.fi/savo Tel. 010 387 7870 E-mail: [email protected] The Regional Organisation of The Regional Organisation of Enterprises in Kymi Enterprises in Southern Karelia yrittajat.fi/kymi yrittajat.fi/etelakarjala Tel. 044 012 4190 Tel. 010 470 1100 The Regional Organisation of The Regional Organisation of Enterprises in Lapland Enterprises in Southern Ostrobothnia yrittajat.fi/lappi www.yrittajat.fi/etelapohjanmaa Tel. 040 089 8200 puh: 050 312 9301 The Regional Organisation of The Regional Organisation of Enterprises in the Metropolitan Region Enterprises in South-West Region yrittajat.fi/paakaupunkiseutu yrittajat.fi/varsinaissuomi Tel. 010 422 1400 Tel. 02 275 7100 The Regional Organisation of The Regional Organisation of Enterprises in Espoo Enterprises in Southern Savo yrittajat.fi/espoo yrittajat.fi/etelasavo Tel. 010 422 1400 Tel. 050 065 1312 The Regional Organisation of The Regional Organisation of Enterprises in Kauniainen Enterprises in Uusimaa yrittajat.fi/kauniainen yrittajat.fi/uusimaa E-mail: [email protected] Tel. 010 231 3050 The Regional Organisation of The Federation of Finnish Enterprises Enterprises in Vantaa Mannerheimintie 76 A yrittajat.fi/vantaa P.O. Box 999, 00101 HELSINKI Tel. 010 322 1722 Tel. 09 229 221 E-mail: [email protected] www.yrittajat.fi

42 THE FEDERATION OF FINNISH ENTERPRISES 60 JOIN US NOW

It is easy to join the growing ranks of the Federation of Finnish Enterprises. There are 62 reasons to fall in love with the FFE and join us. Click here to go to the membership form: www.yrittajat.fi/en/liity As an FFE member, you get to enjoy all of the services and benefits described in this guide. The membership fee, which de- pends on the number of personnel in your company, will quickly pay for itself when you make use of our services. Also, the membership fee is naturally tax deductible.

61 SENIOR AND STUDENT MEMBERS GET HEFTY DISCOUNTS

Senior citizens whose career in a Membership Fees 2018 company has already come to an The membership fee is based on the number end can also be FFE members if they of personnel in the company, including want to be involved in advocating en- the entrepreneur(s), EUR/year. trepreneurship. The membership fee Number of personnel Membership fee is EUR 50 per year for seniors. 1 160 € www.yrittajat.fi/seniorit 2–3 237 € We support students who are consid- 4–5 296 € ering entrepreneurship by offering 6–7 355 € them inexpensive student member- 8–9 431 € ship. The membership package tai- 10–19 512 € lored for student needs with student 20–49 633 € benefits lends wings to your dreams. 50–99 1 008 € The student membership fee is EUR 20 per year. www.oonmunpomo.fi 100– 1991 €

62 EASY MOBILE MEMBERSHIP CARD

Download the mobile card for entrepreneurs on your phone. The application allows you to update your member information, use both national and regional benefits and read about the latest news and events. You will find the membership number for downloading the card on your membership card. For more details, see www.yrittajat.fi/mobiilikortti

62 REASONS TO FALL IN LOVE WITH THE FFE 43 01 02 03 04 2 2017 2017 2017 2017 2017 yrittajat.fi yrittajat.fi yrittajat.fi yrittajat.fi Lehti, jolla on kevättä rinnassa vaikka rännässä Lehti startupeille ja yrittäjäkonkareille Lehti mökkisaunan portaille ja kesäiseen kaupunkiin Lehti, joka tuo sykettä syksyyn

TarviTseeko yriTTäjä Tonnin älypuhelimen? Testasimme älypuhelimet hintaluokassa 400–1 100 €. Onko kallis puhelin selvästi parempi? 500 VAI 2 000 €:N MILLAISTA ON OLLA TYÖLÄPPÄRI? uusi sTarTup YRITTÄJÄNÄ VIROSSA? Selvitimme, onko 500 euron -sarja alkaa Virossa on erittäin hyvä ve- ja parin tonnin Suomessa eletään startup- rotusjärjestelmä, sanoo siel- kannettavalla tieto- kiihdyttämöjen buumia. lä jo vuonna 1995 yrittäjänä KANNATTAAKO koneella suurta eroa. Tutustuimme Maria 01:seen. aloittanut Aku Sorainen. OSTAA TONNIN

TABLETTI? HELPOSTI PILVEEN KIINALAISET TULOO! Onko tabletista kunnon TIEDOT TALTEEN työkaluksi - ja mitä eroa on Kiinalaisten rahoilla Selvitimme, mihin halvalla tai tonnin tabletilla? aiotaan rakentaa voit varmuuskopioida Suomeen kaksi tärkeät tiedostosi: miljardiluokan pilveen, tikulle, RYTSÖLÄN biojalostamoa. kortille, USB- ja UUSI NOUSU NAS-levylle. Jaakko Rytsölä muistetaan keltaisesta Lamborghinista. Missä hän on nyt?

oman "OLEN VAHINKO- onnensa YRITTÄJÄ" jokeri ”valitse Linda Liukas opetteli omin päin koodaamaan teinityttönä. Nyt tämä Hjallis oli jo nuorena yritteliäs: hän myi koodareiden Peppi Pitkätossu ylioppilasruusutkin kukkakauppiaalle taistelusi” YLÖSNOUSEMUS Kun teeveestä tuttu psykoterapeutti ja lastenkirjailija tunnetaan takaisin. ”Yrittäjyydessä parasta on se, Maaret Kallio aloitti yrittäjänä, hän otti Jari Sarasvuo menetti kymmeniä miljoonia. Nyt hän tekee uutta nousua. ympäri maailman. että voi päättää omasta elämästään”. ihan liikaa töitä vastaan ja oli läkähdyksissä. ”Kasvatan taas varallisuuttani, totta kai se ärsyttää ihmisiä.”

3 x Yrittäjä I Inspiraatio I Startup & Restartup I Yrittäjän työkalut I Innolla 3 Yrittäjää I Turvapaikanhakijat töissä I Menestystarina I Halki, poikki & pinoon 3 Yrittäjää I Inspiraatio I Startup & Restartup I Yrittäjän työkalut I Halki, poikki & pinoon 3 x Yrittäjä I Inspiraatio I Startup & Restartup I Yrittäjän työkalut I Halki, poikki & pinoon

EVÄITÄ ONNISTUMISIIN! Tilaa Suomen ainoa aikakauslehti, joka on tehty yrittäjälle. 54€ sis. alv 6 numeroa

TILAA YRITTÄJÄ-LEHTI NETISTÄ: yrittajat.fi /yrittaja TILAA LEHTI PUHELIMELLA: lähetä viesti TILAUS numeroon 050 9022 225

Tilaushinta sisältää alv:n ja voit vähentää tilausmaksun verotuksessa. Tilaus jatkuu kestotilauksena niin pitkään kuin itse haluat kulloinkin voimassa olevaan tilaushintaan (nyt 54 € /vuosi/6 lehteä). Voit irtisanoa tilauksesi koska tahansa. Kustantajalla on kuitenkin oikeus veloittaa tilaajalta jo saadut lehdet KSL:n 6. luvun 16 § 6. mukaisesti (peruuttamisoikeuden puuttuminen).