Consumer Satisfaction Towards TATA SKY
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1 CONTENT • Certificate • Acknowledgement • Preface • Declaration Chapter -1 • Introduction to TATA SKY • Company Profile • History • Competitor Chapter- 2 • Objective of the study Chapter -3 • Research methodology Chapter- 4 • Data analysis Chapter- 5 • Findings Chapter -6 • Limitation Chapter-7 • Conclusion Chapter -8 • Suggestion • Annexure 2 • Questionnaire • Bibliography 3 ACKNOWLEDGEMENT We owe a great deal to a great many people, for the successful completion of this study report. Literally many of people have contributed to this project report in Varanasi. Every work requires a commitment but this commitment goes in vain when there is no guidance. We are extremely thankful to Mr. M.M.C SIR (In charge of HCPG), Harish Chandra P.G. College, Varanasi under whose able guidance and continuous support we were able to compile this project. We are really admired looking to their special attention and co-operation extended to us during the project. We really feel gratitude on the part of the under whose able guidance we get the chance to accomplish our project Report finally. With a deep sense of reverence, we would like to express our deep gratitude to our parents who have always been a source of inspiration for us. Their everlasting co-operation, encouragement and smiling affection inspired us always building our future bright. 4 5 PEREFACE This Project has been conducted to get an overview of study on "TATA SKY". The basic objective of this report is to touch most of the important aspect of research is to know about consumer preference about theTATA SKY. This project is carried out under partial fulfillment of BBA VI Semester, Harish Chandra post graduate college, Varanasi. RAKESH KUMAR BBA VI Sem. Roll No. : 1066013 6 7 DECLARATION I, RAKESH KUMAR student of BBA VI Semester at Harish Chandra p. g. college, Varanasi. Here by declare that all the result of my own effort, guidance given by my mentor & faculty member. This Project Report is correct to the best of my knowledge this report so far has not been published anywhere else. RAKESH KUMAR BBA VI Sem. Roll No. : 10660013 8 9 INTRODUCTION Tata Sky is set to revolutionize television viewing in India through its superior digital quality picture and sound. The service aims to empower the Indian viewer with Choice, Control and Convenience through its wide array of programming choices and interactive features. Tata Sky offers viewers a variety of channels ranging from entertainment, sports, movies and music to news and documentaries in DVD quality picture and CD quality sound. Tata Sky has established an extensive customer service network across the country. It has engaged a field force of approximately 3000 service engineers who are complemented by high-end 24x7 call centre’s, manned by multi-lingual customer service associates, trained to solve all customer problems. Tata Sky takes direct responsibility for installing and servicing the hardware at every subscriber's home, thereby ensuring the highest levels of customer service. Tata Sky retails its hardware and prepaid recharge vouchers through popular consumer electronic stores to enhance customer convenience. The SKY brand, owned by the UK-based British Sky Broadcasting Group, brings to Tata Sky the reputation of more than 20 years experience of satellite broadcasting. SKY is well known for the innovative products and 10 services launched by BSkyB, such as DTH broadcasting in 1989, digital satellite broadcasting in 1998, interactive television services in 1999 and the SKY+ personal video recorder in 2001. Tata Sky joins an international group of DTH businesses that includes platforms as far apart as the UK and Italy in Europe, and Mexico and Brazil in Latin America. Space TV is a TATA - STAR joint venture, established in 2004, committed to build state-of-the-art Digital infrastructure for Pay Television in India. Space TV plans to introduce a nationwide Direct-to-Home (DTH) service that would allow it to reach every Indian home, however remote it may be. The service plans to offer its subscribers the best of cable channels, new innovative programming and interactive services. Tata Sky satellite television service will redefine your TV viewing experience by offering you greater choice, control and convenience. Greater choice • Watch a wide array of your favorite television channels in DVD quality picture and CD quality sound • Get your favorite recipes when you want on Actve Cooking • Play interactive games on your TV with Actve Games • Order once and enjoy the latest movies with a single ad-break through the day on Showcase • Learning games for children on Active Wiz kids • Find out what each day has in store for you with Gnash Speaks 11 Reiter control • Watch cricket with multiple camera angles, choice of commentary language and highlights on-demand only on Actve Sports • Go directly to your favorite news section on Actve STAR News • Regulate what your children watch on TV with parental control Greater convenience • Get a 7-day listing of all programmes on TV with guide • Catch a news story as it breaks, simultaneously on four channels on Actve Newsroom • Use the search & scan banner to find out what’s playing on other channels without changing the channel you are watching • Enjoy fixed channel positions and uniform volume levels across all channels • Experience uninterrupted viewing. No longer get affected by neighborhood power cuts. Enjoy uninterrupted television as long as you have electricity in your house. 12 13 COMPANY PROFILE Incorporated in 2004, Tata Sky is an 80:20 joint venture between the Tata Group and STAR, offering viewers a world-class television viewing experience through its direct-to-home (DTH) television service. The Sky brand, owned by the UK-based British Sky Broadcasting Group, has more than 20 years of experience in satellite broadcasting, and is well known for its innovative products and services. With this service, Tata Sky has joined a select international group of DTH businesses that operate in areas as far away as the UK and Italy in Europe, and Mexico and Brazil in Latin America. Areas: Tata Sky offers viewers a variety of popular channels in categories ranging from entertainment, sports, movies and music to news and documentaries in DVD-quality picture and CD-quality sound. The service further aims to empower television viewers with choice, control and convenience through a 14 wide range of programming and interactive features, thus becoming a one-stop shop for all the television entertainment needs of customers. With state-of-the-art digital infrastructure and partners that include global leaders in digital technology, Tata Sky provides for hardware installation at subscribers' homes, as well as after-sales service through an extensive customer service network that provides complete customer care. Tata Sky also retails its hardware and prepaid recharge vouchers through popular consumer electronic stores to facilitate consumer access. The Tata Group's business activities are conducted through 98 companies operating in seven business sectors. It has a presence in six continents and holds leadership positions in many industry segments, among them tea, software, automobiles, energy and hospitality. With revenues, in 2006-07, of $28.8 billion (Rs129, 994 crore), it has a market capitalization of $65.32 billion as on February 7, 2008. The Tata Group is one of India's largest and most respected business conglomerates. It comprises 93 operating companies in seven business sectors: information systems and communications, engineering, materials, services, energy, consumer products and chemicals. The Tata Group has operations in more than 40 countries across six continents and its companies export products and services to 140 nations. The Group and its enterprises have been steadfast and distinctive in their adherence to business ethics and their commitment to corporate social responsibility. This is a legacy that has earned the Group the trust of many millions of stakeholders in a measure few business houses anywhere in the world can match. The Tata Group is one of India's largest and most respected business conglomerates, with revenues in 2006-07 of $28.8 billion (Rs129,994 crore), the equivalent of about 3.2 per cent of the country's GDP, and a market capitalization of $65.32 billion as on February 7, 2008. Tata companies together employ some 289,500 people. The Group's 27 publicly listed enterprises-among them stand out names such as Tata Steel, Tata Consultancy 15 Services, Tata Motors and Tata Tea-have a combined market capitalization that is the highest among Indian business houses in the private sector, and a shareholder base of over 2.9 million. The Tata Group has operations in more than 80 countries across six continents, and its companies export products and services to 85 countries. The Tata family of companies shares a set of five core values: integrity, understanding, excellence, unity and responsibility. These values, which have been part of the Group's beliefs and convictions from its earliest days, continue to guide and drive the business decisions of Tata companies. The Group and its enterprises have been steadfast and distinctive in their adherence to business ethics and their commitment to corporate social responsibility. This is a legacy that has earned the Group the trust of many millions of stakeholders in a measure few business houses anywhere in the world can match. Tata Sky Ltd, the joint venture between the Tata group and Star, announced on Thursday their partnership with Thomson, the set-top box technology major, to support the launch of its direct-to-home (DTH) service in mid 2006. Thomson, will manufacture set-top boxes in India and provide a countrywide after-sales service and support network for Tata Sky customers. Tata Sky is investing in building a high quality digital infrastructure in the country and hopes to offer a superior television viewing experience to Indian households.