B H U B A N E S W A R (University established under Birla Global University Act 2015 and recognized by UGC)

BIRLA SCHOOL OF MANAGEMENT

INFORMATION BROCHURE MBA

w w w . b g u . a c . i n Dr. (Smt.) Sarala Birla & Syt. B.K. Birla

Birla Legacy 01 About the University 02 Chairperson's Message 04 Vice Chancellor's Message 05 Registrar's Message 06

ents Infrastructure and Resources 08 The Mentors 12 Birla School of Management - MBA 14 Message of the Dean - Management 16 Why Birla School of Management - BGU 17 About BIMTECH, Greater Noida 18 Exchange Programmes 21 Cont Eminent Speakers from the Industry & Academia 22 Conference, Seminars and Workshops 24 Convocation 26 MDPs, Consultancy and FDPs 27 About the MBA Programme 28 MBA Progarmme Structure 31 Final Selection Criteria 32 Centre for Corporate Relations (CCR) 34 Our Final Placement Recruiters 35 Industry Tour 36 Student Conduits 38 Student Activities 40 BGU Annual Fest 42 Festivals and Celebrations 44 Ancient Heritage in around 46 Batch Profile 48 Master of Business Administration | 01

PROFESSIONAL PLACEMENT

STUDY ABROAD UNDER STUDENT EXCHANGE PROGRAMME

Birla Legacy Syt. Basant Kumar Birla and late Dr Sarala Devi Birla, successors of late Syt. G.D. Birla, are our Founders and Patrons who established Birla Academy TRANSFORMING INTO PROFESSIONAL of Art & Culture (BAAC) in Calcutta in 1964 to promote arts, culture, MANAGERIAL ROLES literature and education. The academy has been vital in establishing Birla Global University, formerly BIMTECH, Bhubaneswar.

Mr. B. K. Birla has been involved in management since he was 15. Apart from being associated with management of several companies like Birla Brothers Pvt. Ltd. and Kesoram Industries & Cotton Mills Ltd., he has established many new industries for producing cotton, paper, polyester and nylon yarns, cement, chemical, tea, coffee, and cardamom.

He was the first Indian industrialist to set up a company abroad namely Indo-Ethiopian Textiles in 1959. For this, he was awarded with the medal of Maineik II, the highest Ethiopian award by the then emperor. Apart from heading his industrial ventures like Jay Shree Tea & Industries, Kesoram Industries Ltd., Century Enka Ltd., and Century Textiles Ltd., he has been making dynamic contributions to education sector of the country. While he is associated with Birla Institute of Technology & Sciences, Pilani, Birla Education Trust, Pilani and BITS, Biwani as trustee, he has been pivotal and ENGAGE keenly interested in educational institutions noted below: INSPIRE 1. Birla Global University (BGU), Bhubaneswar TRANSFORM 2. Birla Institute of Management Technology, Greater Noida 3. Birla Vidya Vihar Trust, Calcutta 4. Birla Sanskriti Trust, Calcutta 5. Birla Vidya Mandir, Nainital 6. Birla Vidya Niketan, New Delhi 7. G.D Birla Memorial School, Ranikhet 8. Sarala Birla University, Ranchi 02 | www.bgu.ac.in

The University has been established with a goal to be the best destination for aspiring new-gen managers. It is committed to redefine 'quality' in management education with state of the art facilities, best of the infrastructures and finest of faculty members. Presently, the University operates with five schools i.e.

• Birla School of Management offering MBA, BBA (Hons.), BBA (Business Analytics),BBA (Digital Marketing) and Ph.D. • Birla School of Communication offering MA in Journalism & Mass Communication (MAJMC) and BA in Journalism & Mass Communication (BAJMC-Hons.) • Birla School of Commerce offering M.Com & B.Com (Hons.), B.Com (Fintech) • Birla School of Social Sciences & Humanities offering MA in Economics and BA in Economics with Honours • Birla School Of Law offering BBA.LLB (Hons.)

The University plans to extend the scopes of the existing schools as well as to open new schools for Art & Culture, Literature, Sciences and research programmes. In fact, the core strength of the university is its commitment towards research and development. The university, this way, aims at catering to the need of the young mass of the country and to take Odisha to the global arena in the sphere of higher education. Master of Business Administration | 03

ABOUT THE UNIVERSTIY

Birla Global VISION TRANSPARENCY We believe in openness and assume University(BGU) is a self- To create and disseminate knowledge in global context while pursuing responsibility as well as accountability financed private unitary Excellence, Innovations and in all our dealings and actions. University and has been Inclusiveness. FREEDOM established by the We value the freedom of thought and enactment of Birla Global MISSION expression to develop one’s creativity • To globalize through international and innovation in pursuit of academic University Odisha Act, collaborations and exchange of excellence. 2015 with its main campus students and faculty. • To strive for excellence in teaching spread over an area of RESPECT and research. We foster a culture of respecting self nearly 30 acres of land in • To continuously innovate pedagogy and others. Gothapatna village under and course content. • To encourage diversity and Bhubaneswar city limits. COLLABORATION inclusiveness. We encourage teamwork and As per the Act the partnership in all endeavors for management of the VALUES knowledge creation, acquisition and dissemination. university is carried out by HONESTY AND INTEGRITY a Board of Governors We believe in being truthful and headed by adhering to the highest ethical standards in personal and professional Smt. Jayashree Mohta, conduct. Chairperson, Birla Academy of Art & Culture EMPATHY We recognize the needs of human being the main promoter development and respect diverse of Birla Global University. social, cultural and economic However, Honorable perspectives. Governor of Odisha is the Chancellor of the University. 04 | www.bgu.ac.in

Heir to a glorious tradition of learning and scholarship, India today is Chairperson’s modern, young and focused on reinventing itself to take its rightful place among the comity of nations. Demographically speaking, every Second Indian is less than 25 years of age today. The vast energy of such Message a youthful nation is finding creative outlets in all fields – be it education, business, entrepreneurship, defense, sports, governance etc.

This is the context in which we have to view education in our country. There is an insatiable thirst for knowledge, skills and entrepreneurship among the youth of India, as witnessed in the explosion of graduate and post-graduate education, especially professional courses. Their needs can be satisfied only by the quality educational institutions with requisite standards in every respect. Delivering anything less will be unjust and unfair to the aspirations of thousands of young hopefuls.

We are acutely conscious of our responsibilities in this regard and have been striving to render quality education with values.

We have ensured that BGU students can find complete self-expression in the university’s ambience. We are, thus, rendering every help to them to make their dreams come true.

It gives me great pleasure to commend BGU to the youth of India !

Smt. Jayashree Mohta Master of Business Administration | 05

I welcome you to Birla Global University (BGU), Bhubaneswar. BGU, set Vice Chancellor’s up in the year 2016 as a state enacted private university to impart quality education, professional expertise and research acumen to students and scholars from different parts of the country has been Message making steady progress.

The University is fully committed to work for building up a resource base for producing excellent professionals equipped with the state-of-the-art knowledge, understanding and confidence to be at par with the best minds in the world to work for the development of the country. To achieve this end, the university has been very particular in roping in the best faculties who have done us proud by their commitment and dedication to teaching and research. Our students too along with their teachers have been contributing immensely towards making this University a centre of excellence.

I welcome the Birla Globanians and wish that their stay in the campus would be a valuable experience for them to be proud of.

Prof (Dr) Sudhakar Panda 06 | www.bgu.ac.in

Registrar’s Message

Birla Global University (BGU), established under Birla Global University Act 2015, cater to the needs of higher education not only in India but also plans to extend its reach to global students. Recognized by the University Grant Commission (UGC), Birla Global University committed to provide quality higher education to the meritorious students at Undergraduate, Post-Graduate and Doctoral level.

Inheriting the legacy of Birla’s, the sole emphasis is to provide value based education to students. Standing on the pillars of ethics, BGU is well equipped with all modern amenities required for higher education. Thirty acres lush green toxic free campus at Bhubaneswar built with gothic infrastructure gives a sense of World Class University. Well qualified faculty members of the University always eager to extend their expertise to their students so as to make a solid foundation for a brilliant career.

University not only prioritizes academics but also non-academics initiatives like sports and cultural activities are also being emphasized. I welcome all students who have been aspiring for great academic career to Birla Global University.

Prof (Dr.) B.K. Das

here is no university in the state with such vision to offer undergraduate, postgraduate and doctoral studies in diversified areas of professional education in Business, Design, Communication, International Affairs, Odishan Art & Culture development, Skill....

ENGAGE INSPIRE TRANSFORM Master of Business Administration | 07

LUSH GREEN CAMPUS

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INFRASTRUCTURE AND RESOURCES

This fully-residential campus is a blend of traditional Odisha Architecture with modern amenities and resources.

• A campus spread across 30 acres, with nine blocks of buildings. • The main Administrative Block, flanked on both sides by two Academic buildings each with walls of yellow stone cladding, inspired by the ancient Oriyan style of Architecture, looks majestic. • More than 50% of the area is kept green in the campus with existing philosophy of learning in the lap of nature. The buildings set among lush-green landscaped garden, have been designed to provide high standards in all respects. • English Pro Classes Lab to enhance communication skills in the areas of Listening, Speaking, Reading and Writing. • Facilitate Business English Certification (BEC) examinations conducted by Cambridge English Language Assessment.

LEARN IT LIVE IT Master of Business Administration | 09

24X7 CAMPUS SPREAD ACROSS DIGITAL CAMPUS GREEN HEALTH 30 ACRES WI-FI CAMPUS CARE CENTER 10 | www.bgu.ac.in Master of Business Administration | 11

INFRASTRUCTURE AND RESOURCES Facilities for Learning Publications • World-class classrooms fully equipped with BGU Bhubaneswar's News Letter “Darpan” Studies multimedia facilities – based on participatory style in Management of learning • State of the art library with access to world class I.T. Resources facilities for academic learning. The campus is wi-fi enabled and connectivity is • Fully-residential, air-conditioned and Wi-Fi one of the major strengths of the institute. Round- enabled campus with state-of-the-art the clock internet facility connects the students infrastructure. with the world through fast internet speed. • An environment which promotes team-work while maintaining the individual talent. • Facilities for sports and recreation.

Library-On-line Resources • Pro Quest, Emerald, 7 Ebsco create indispensable research solutions that connect people with vetted, reliable information. It also provides access to over 90 Newspapers and Magazines including many which are not found in BSE. • J-Gate Social & Management sciences: J-Gate is an electronic gateway to global e-journal literature. Launched in 2001 by Informatics India Limited, J- Gate provides seamless access to millions of journal articles available online offered by 8,750 + Publishers. 12 | www.bgu.ac.in

THE MENTORS

BGU HAS WELL-QUALIFIED AND CAPABLE FACULTY FRATERNITY DRAWN FROM THE ACADEMIA AND INDUSTRY BRINGING WITH THEM A RICH REPOSITORY OF KNOWLEDGE AND EXPERIENCE WHO ARE ENGAGED IN RESEARCH AND CONSULTANCY. THIS IS WELL SUPPLEMENTED BY THE ADVANTAGE OF DRAWING UPON THE EXPERTISE AND KNOWLEDGE OF THE TEAM OF EXPERT FACULTY MEMBERS AT THE GREATER NOIDA CAMPUS OF BIMTECH. THE FACULTY ALSO ACT AS MENTORS OF VARIOUS STUDENT CONDUITS AND CLUBS PROMOTING QUIZZING, GAMING, PUBLIC SPEAKING ETC.

Dr.SudhakarPanda Dr.B.K.Das Dr.ParameswarNayak Dr.SamsonMoharana Dr.BimalChandraMishra Prof.LopamudraNayak

Dr.PradiptakumarSanyal Dr.AjitKumarDash Dr.AjitabhDas Dr.AkshayKumarMishra Prof.AmitNeogi Dr.SandeepKu.Mohanty

Prof.AnushaPriya Dr.ArchanaChodhary Dr.AnubhaRay Prof.BalaSubramanianR Dr.LalatenduSahoo Prof.SomnathDutta

Dr.ManasKumarPal Prof.ManidattaRay Prof.NehaJoshi Dr.SadanandMeher Dr.SujitKumarPatra Prof.SureshKumarGolle

Prof.SaswatiTripathy Prof.SatyakamaMishra Prof.ShivShankarDas Dr.SnigdhaMohapatra Prof.SwagatKishoreMishra Prof.Tulika Master of Business Administration | 13

VISITING FACULTY FROM GREATER NOIDA CAMPUS

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1. Dr. Anupam Varma 10. Prof. K.R. Chari 19. Dr. Gagan Katiyar 2. Prof. Kishore Kumar Sinha 11. Prof. G. N. Patel 20. Dr. Amit Sharma 3. Prof. R.J. Masilamani 12. Prof. A.V. Shukla 21. Dr. Meena Bhatia 4. Dr. A.K.Dey 13. Dr. Jagdish Shettigar 22. Prof. Manoj K Pandey 5. Dr. A.Sahay 14. Prof. Sunil Sangra 23. Dr. Vineeta Dutta Roy 6. Prof. Dhruva Chak 15. Dr. A. N. Bose 24. Dr. Manosi Chaudhuri 7. Prof. Ashok Kr Malhotra 16. Dr. Archana Shrivastava 25. Dr. Rahul Singh 8. Prof. K.K. Krishnan 17. Dr. Sourabh Bishnoi 26. Prof. Nagendra Nath Sharma 25 26 9. Dr. K.C. Arora 18. Dr. Jaya Gupta 14 | www.bgu.ac.in

BIRLA SCHOOL OF MANAGEMENT MBA Master of Business Administration | 15

Prior to establishment of BGU, Birla Institute of Management Technology(BIMTECH), Bhubaneswar was set up in the year 2013 by Birla Academy of Art & Culture as an off-shoot of its 29 year old top ranking B-School BIMTECH, Greater Noida in order to meet the felt need of an institute of international repute to create global learning environment in the eastern part ENGAGE of India. Within four years of its existence, BIMTECH, INSPIRE Bhubaneswar has made its presence felt and has TRANSFORM earned a name for its value-driven quality education, successful placement of students and for creating an eco-friendly, highly disciplined and state of-the art campus. Now, it has become part of the Birla Global University with a new name of Birla School of Management. 16 | www.bgu.ac.in

Message of the Dean, Birla School of Management

Dear MBA Aspirants,

Welcome to the Temple of Management Education at Birla Global University, Bhubaneswar!

At the Birla School of Management, we create opportunities for you to learn the nuances of becoming global business leaders and entrepreneurs. Our school provides unique experiential and blended learning platforms where a team of competent faculty will engage you both inside and outside the classroom in a technologically enabled smart campus. Birla Global University's sprawling 30 acres campus with unique architecturally designed buildings, depicts Odishan culture and massive pillars indicate Birla's strong value system. Right from the first batch, students from 18 states have joined us to create mini-India culture in the Campus, a right platform for cross cultural development.

We at Birla University inculcate the guiding principles of excellence, ethics and values amongst our students while shaping and sharpening their mindset by academic rigor. We provide the skills you need to solve complex business issues in a range of environments with a challenging, rigorous education, and with coaching support and personalized attention. We believe strongly in the value of economics and statistics in the analysis of all business problems. The institute continues to strive to meet the mission to mold young students into world-class technocrats of tomorrow who would endeavor to increase the quality of life for human kind. Our undergraduate and graduate programs in management are delivered by a team of outstanding faculty drawn from academia and industry having relevant business experience. Your interaction with them will be within and beyond the classroom. From summer internships and jobs, placement to serving as references, the personal connection between our faculty and students is a hallmark of our program. We orient our students to be ethical global leaders and entrepreneurs who manage and create powerful organizations in the emerging corporate landscape.

Students' Summer Internships and short term projects are exclusively industry focused so as to equip them with latest management practices in various functional areas in the ever-dynamic context of domestic and international business environment.

I am confident that our faculty and staff will be fully dedicated to groom you as industry-ready Managers so that you can join the corporate and social organizations with required technical and managerial capabilities. On behalf of the management and faculty colleagues, I consider it as my pride and privilege to extend a cordial invitation to all the MBA aspirants to visit our Birla School of Management at Birla Global University and participate in the admission process for the MBA batch of 2019-21.

Prof (Dr) Parameswar Nayak Master of Business Administration | 17

WHY BIRLA SCHOOL OF MANAGEMENT, BGU

High Standards That Get Results At BGU, you can be sure of the highest standard of teaching. You will find the lessons dynamic, enjoyable and results-focused. The faculty members of BGU, most of whom have wide industry experience, are consistently praised for their outstanding quality by current and former students.

Personalized Support and Skill Development Throughout your stay at BGU, you can be sure of getting the personal attention you need. We believe in the continuous evaluation of our students through Quizzes, Graded Assignments, Case Studies, Presentations and Mid Term tests etc., to ensure that learning takes place in a stimulating environment.

Dynamic Learning Environment At BGU, you would experience “learning in the lap of nature”. Our endeavour is to constantly update the learning pedagogy so as to be in line with today's changing environment. BGU students' success in all the facets of life due to perfect mix of dynamic learning environment, combining latest technology with modern teaching methods, experiential learning and self-management. Superior Living Experience BGU Bhubaneswar has made it possible which is known as “World Class” Infrastructure and indeed the quote is true i.e. “seeing is believing”. The learning, living and other facilities are truly beyond expectation. The Campus environment, in true sense, meets all the requirements of a world class B-School. BGU Bhubaneswar has adequate on campus facilities for boys and girls students and provides ultra-modern living environment. Rooms in hostels can be used on single or twin sharing basis. The hostels are designed to provide a proper mix of privacy and a unique social experience. Campus is also equipped with a Medical Centre along with Ambulance facility. 18 | www.bgu.ac.in

OUR MENTOR BIMTECH GREATER NOIDA

BIMTECH ACCREDITED BY A+ GRADE

BIMTECH Greater Noida is the sister concern of Birla Global University and has always been a guide and philosopher in mentoring the University. Being one of the top Business Schools in the Country and globally recognized Management Institute, it has always been a guiding force for Birla Global University.

The Objective of BIMTECH Greater Noida is to make Birla Global University (BGU) as a world class university in the field of higher education. School of Management of BGU also inherits the legacy of BIMTECH in providing value based management education in the country. The high standards being set by BIMTECH is well replicated by the Birla School of Management. Master of Business Administration | 19

02 CAMPUSES 1 LEGACY

BE A PART OF BIRLA LEGACY 20 | www.bgu.ac.in

Exchange Programme in ESSACA, Angers, France

BGU BHUBANESWAR, AN OFFSHOOT OF BIMTECH GREATER NOIDA, DRAWS ITS RICH RELATIONS CULTIVATED BY ITS PARENT ORGANIZATION, WHICH HAS COLLABORATION WITH TOP B SCHOOL OF THE WORLD TO PROVIDE INTERNATIONAL EXPOSURE TO THE STUDENTS AND THE FACULTIES. . THE STRONG BELIEF IS THAT OUTSTANDING IDEAS COME FROM CROSSING TRADITIONAL BOUNDARIES AND HENCE WE PROMOTE: STUDENT EXCHANGE, FACULTY EXCHANGE, PARTNERSHIP WITH INTERNATIONAL UNIVERSITIES AND ORGANISATIONS; RESEARCH PROJECTS FOR STUDENTS, RESEARCH SHARING AND COLLABORATION; JOINT CERTIFICATE PROGRAMMES, DUAL DEGREE PROGRAMMES, EMERGING MARKET PROGRAMMES, JOINT SEMINARS AND OTHER ACADEMIC ACTIVITIES TO ENHANCE THE GRADUATION EXPERIENCE. Master of Business Administration | 21

EXCHANGE PROGRAMMES Student Exchange Student exchange presents broad based benefits and outcomes for students' keen interest to embark on this international academic adventure. International learning and knowledge with: University of Hertfordshire, UK; propels students towards acceptance and understanding of an Philadelphia University, USA; FH-Joanneum, array of different academic, cultural and community perspectives. Austria, University of Maryland, USA etc. In 2012-13, BGU received over 85 students from partners in Austria, France, Mexico, Morocco and Spain, UK and USA. 60 students went abroad on exchange programme and internships Faculty Exchange to Austria, Bangladesh, Finland, France, Poland, South Africa, BGU faculty travel across the world for Spain, Thailand, and USA in the previous academic year. Our academic and research assignments. Our students also got full scholarship from few International Professors visited Australia, Austria, Dubai, Institutions for their academic assignments. France, Netherlands, Poland, Singapore, Tanzania, Thailand, UK, Spain and USA. Academic assignments Joint Research Projects comprises teaching, research, funded research projects, seminar presentation etc. Joint research projects for students from foreign universities help students understand, virtual team work, complexities of working across time zones and working and collaborating with teams with different cultural orientation beyond learning about a company and problem. BGU students participated in joint research project 22 | www.bgu.ac.in

EMINENT SPEAKERS FROM THE INDUSTRY & ACADEMIA

Mr. Ashwini Rao Mr. Dilip Mohanty Mr. Joby M C Senior Director HR President HR Regional Head Southerland Global Services Jaiswal Nicco South Indian Bank, Kolkata

Mr. P. Uday Kiran Dr. Rado Bohinc Mr. Rishab Mehrotra National Head, Talent Acquisition Dean, Faculty of Social Sciences, Head, Operation Reliance Home Finance University of Ljubljana, Slovenia, Europe Reliance Retail Master of Business Administration | 23

Mr. Umesh Hota Mr. Sanjay Chaturvedi Dr. Shilpi Saxena President Head HR Head HR UltraTech Sun Pharma Kurl-on

Dr. Sunil Mithas Mr. R. P. Singh Mr. Bijay Sahoo Professor in the Robert H. Regional Manager Head HR Smith School of Business at Britannia Industries Ltd Reliance Retail the University of Maryland, USA Ms. Simin Askari Mr. Santosh Padhi Vice President HR Sr. HR Dr. Sarat Acharya DS Group Reliance Jio CMD NLC India Ltd Mr. Amit Jawar Ms. Ritika Basu Sales Operation Manager Regional HR Mr. Stephane Michellin Dr. Aleksandra Kanjuo Britannia Industries Cavin Kare Managing Director, Mrcela Sodexo, SVC India, Pvt. Ltd. Professor of Sociology Mr. Amit Kumar Saha, Mr. P. Uday Kiran University of Ljubljana Regional Head - HR National Head, Talent Kotak Securities, Kolkata Acquisition Dr. Rado Bohinc Reliance Home Finance Dean, Faculty of Social Mr. Deepak Kumar Sahoo Sciences, University of MD Mr. Dilip Mohanty Ljubljana, Slovenia, Europe Arrelic Head - HR Jaiswal Nicco Mr. Debasish Mahapatro Dr. Raman Agarwala CEO (Verve Consulting) and Tata Consultancy Services Mr. Rishab Mehrotra MD Eastbrook Landholdings Head - Operation Ms. Ritika Basu Reliance Retail Mr. Anil Peter Monteiro Regional HR Mr. Chand Akkineni Senior Director Cavin Kare CEO Technotree Dr. Sarat Kumar Mallik Softpros, USA Chief General Manager, Mr. Joby M C Securities and Exchange Board of India, Mumbai Mr. Umesh Hota Regional Head President South Indian Bank, Kolkata UltraTech Mr. Sebastian Joseph Dr. Shilpi Saxena GM (HR) & Head HR Ms. Rosaline Mohanty Head HR NTPC, Eastern Region – II HR Head Kurl-on, Bangalore ESSPL Mr. Stephane Michellin Mr. Milind Kamat Managing Director Sodexo, SVC India Pvt. Ltd. Ms. Simin Askari Mr. Prakash Pandey CEO Vice President HR Regional Manager-HR ATOS India DS Group Britannia Industries Mr. Pravakar Mohanty Mr. John Francis Director, Finance Mr. Sanjay Chaturvedi Associate Director OHPC & OPGC Head HR Ernest and Young, Kochi Sun Pharma, Mumbai Mr. Arun Mishra Mr. Ashwini Rao VP, TATA Steel & MD TATA Steel & SEZ Senior Director HR Southerland Global Services 24 | www.bgu.ac.in

CONFERENCE, SEMINARS AND WORKSHOPS

National Conference on Management Research & Decision Making Marketing Department of Birla School of Management, Birla Global University, organised a one day national conference on “Contemporary Issues in Management Research and Management Decision Making”. Prof. Dr Jagdish Shettigar, who served in the PMO during the tenure of Sri Atal Bihari Bajpayee, graced the occasion as the Chief Guest. He opined that research should not be done for the sake of research unless an issue provokes you to conduct a study.

While introducing the theme of the conference, Dr P. Nayak, Dean, SoM, said that we should not confine ourselves to research related to industry. Contemporary research should go beyond industry as the things are changing rapidly. On the other hand, Dr B.K. Das, Registrar, BGU, talked about relevance of research in bringing changes in the society. Dr Sudhakar Panda, Vice Chancellor, described research as vital force of progress of any institution and the nation. Dr Sandeep Mohanty proposed the vote of thanks at the closing of the inaugural session after which scholars and academicians presented their research papers in four different parallel sessions.

Certificates were distributed to the paper presenters and best presenters in the valedictory session. Dr S. Panda appreciated the organizers Dr Sujit Patra and Dr Mohanty for their efforts in organizing the conference.

National Conclave on Public Relations A National Conclave on the theme “Public Relations: An Effective Tool for Good Governance” was organised by Birla Global University in association with Public Relations Council of India (PRCI) on 20 January 2018.

Sri Surendra Kumar, IAS, Principal Secretary, I & PR, Govt. of Odisha, inaugurated the programme in the presence of Dr Sudhakar Panda, Vice Chancellor, Dr B.K. Das, Registrar, Dr Ashok Kumar Panda, Chairman, PRCI, Prof. Shiv Shankar Das, Head, School of Communication, faculty members, paper presenters and students.

Speaking on the occasion, the Chief Guest Sri Surendra Kumar said that the mantra of effective PR is to work proactively for the people and then doing publicity. The Vice Chancellor deliberated on the impact of Public Relations in the present era and termed it as one of the most effective tools for good governance. Other dignitaries also opined that PR management is vital in understanding and getting benefits of different government policies. While proposing the vote of thanks, Prof. S. S. Das, the conference convener, remarked that the conclave would go long way in bringing about a new wave of thinking in Public Relations. Master of Business Administration | 25

National Seminar on Operational Competitiveness Birla Global University organized a national CONFERENCE seminar on “Operational Competitiveness in Service and Manufacturing Sector in 21st SEMINARS AND Century” on 24 February 2018. A galaxy of professors, researchers, industry experts and intellectuals gathered at the university WORKSHOPS campus to deliberate on various aspects of operational competitiveness in service and manufacturing sector. The programme was inaugurated by Dr Omkar Nath Mohanty, former Vice Chancellor, BPUT, as Chief Guest along with Prof. Ranjan Ghosh, Mentor Professor, IIM, Kashipur, Prof. Sudhakar Panda, Vice Chancellor, Birla Global University, and Dr P. Nayak, Dean, School of Management.

In his keynote address, the Chief Guest Dr Mohanty spoke on market competitiveness through business excellence, process audit and process improvement to achieve global standards in customer satisfaction, quality and cost. Prof. Ghosh emphasized on Role of Innovation, Technology, Research and Development of leading global companies and countries. He indicated at the approaches and policies required for Indian industries to be internationally competitive. Dr Sudhakar Panda focused on the importance of such national seminar and motivated participants and students to make the best use of this opportunity to learn. While welcoming the dignitaries and participants of the seminar, DrP. Nayak deliberated on the role of Operations Management in business success. Prof. Manidatta Ray, the convener of the seminar, introduced the theme of the seminar at the beginning of the programme and also proposed a vote of thanks to the gathering.

Seminar on Public Sector Banks at Cross Roads and the Way Forward

A state level seminar on “Public Sector Banks at Cross Roads and the Way Forward” was organized by the Birla School of Economics, Birla Global University, Bhubaneswar, on 14 October 2017. Dr Baidyanath Mishra, eminent economist and former Vice Chancellor of Odisha University of Agricultural Technology, graced the occasion as Chief Guest and inaugurated the seminar. In his key note address, he highlighted how banks can play vital role for the development of the economy and why the banks are now suffering from mounting non-performing assets. Dr Sudhansu Sekhar Rath, Prof. in Economics, , was the chief speaker. Prof. Rath spoke about negative impact of non-performing assets on the growth and development of the economy.

Later, a panel discussion was organized on the issue. Dr Samson Moharana, Head, Birla School of Commerce, moderated the session. The other panellists were Dr Gyanendra Das, Professor, Kendrapada Autonomus College, Shri Manas Pani, Banker, ICICI Bank, Shri Dillip Satpathy, Business Standard Panellist, and Shri L.K Panda, General Manager (Retd.) UCO Bank.

The seminar received 30 papers from reputed institutions from Odisha and beyond. Notably, researchers from institutes like IIT Kharagpur, and Deendayal Upadhyaya Petroleum University, Gujarat, MICA, Gujarat, presented their papers and participated in the discussion. 26 | www.bgu.ac.in

BGU, celebrated its third Annual Convocation, the much awaited occasion bringing-in the highest academic satisfaction and sense of accomplishments to the graduating students of MBA 2015-17 Batch, on 11 November, 2017.

The event witnessed the gracious presence of Mr. Bijay Sahoo, Group President, HR, Reliance Industries Limited, as the Chief Guest, who distributed the coveted MBA to fifty one students. Dr B.K Das, Member, Board of Governors and Registrar of Birla Global University, welcomed the Chief Guest and all other dignitaries. Dr Parameswar Nayak, Director, BIMTECH, Bhubaneswar, presented the Annual Report of the institute and advised the students to be sincere, honest and ethical in their professional lives. Prof. Sudhakar Panda, the Vice Chancellor of the university, congratulated the graduating students and wished them a great future ahead.

Mr. Sahoo, in his convocation address, told about “Existence, Co-existence & Leadership” as three important aspects of professional success. He advised the graduates to update themselves constantly, learn globally and to be humble in all spheres of life.

The convocation also witnessed the proud moments of decorating the toppers with Gold Medals. Astha Jaiswal was awarded Gold Medals for being the Batch topper, female topper and Finance topper. Abrar-ul-huq got Gold Medal for being the Marketing topper whereas Nisha Agrawal and Kiran Kumar were awarded with Gold medals for being toppers in HR and Operations respectively.

It was a wonderful experience to see the graduates of the institute coming up with flying colours. Euphoria was in the air as the graduates celebrated their graduation day with all ecstasy. Master of Business Administration | 27

MDPs, CONSULTANCY AND FDPs MDP on General Management for the Grade ‘A’ Officers of RBI A 3 Day MDP on General Management was conducted for 20 Grade A officers of RBI from its seven regional offices, at BNR Chanakya Hotel, Puri from 25-27 April 2018 by BGU. This was the third Programme for RBI officers which was highly appreciated by the participants.

MDP for managers of NEM Engineering Projects Another 3 Day Residential MDP was conducted for 20 Managers of NEM Engineering Projects Pvt. Ltd. at BGU from 16-18 March 2018. The Programme was inaugurated by MDP on General Management for the Grade ‘A’ Officers of RBI Mr. M. Murugan, Managing Director of NEM in the presence of Hon’ble Vice Chancellor of BGU Dr Sudhakar Panda and the Registrar of BGU Dr B K Das. The 3 day long programme oriented the managers with issues in HRM and General Management. Whole programme was full of interactive activities. Apart from the conceptual discussions and practices, the participants were involved in Yoga practice in the mornings and recreational management activities in the evening. The programme received outstanding feedback and high appreciation from the participants. The satisfaction of the participants reflected in their feedback as they said at the end that the programme was extremely useful for them.

MDP on Finance for Non Finance executives of NEM Engineering MDP for managers of NEM Engineering Projects projects A one Day MDP was conducted for 20 Managers of NEM Engineering Projects Pvt. Ltd. at BGU on 21 April 2018. The programme was conducted by Dr P. K. Sanyal, Prof. Satyakam Mishra and Prof. Manidutta Ray. Open Leadership Development Programme in Collaboration with BIMTECH, Greater Noida BIMTECH, Greater Noida Collaborated with Birla Global University for conducting a Five-day Management Development Programme in Puri from 3rd to 7th October 2017. The MDP targeted to amplify leadership abilities in future leaders. Dr Sarat Kumar Acharya, CMD, NLC India Ltd. inaugurated the programme as the Chief Guest. The programme focused on building and nurturing leaders with winning minds to survive, thrive and excel in business MDP on Finance for Non Finance executives of NEM Engineering projects world. The programme, meant for senior and middle level executives from medium to large organisations, was interactive and useful for the participants.

Consultancy Project for NTPC, Sipat A consultancy project of “Competency Assessment and Individual Development Plan (IDP) for 24 Senior Executives (E6 &E7) of NTPC, Sipat” was assigned by NTPC through BIMTECH, Greater Noida. It was conducted by Dr P Nayak, Dr. Archana Choudhary and Prof. Bala Subramanian during 13-15 February 2018. Dr P Nayak was the Project Coordinator and Principal Assessor.

Faculty Development Programme on Developing Outcomes of Academic Delivery Consultancy Project for NTPC, Sipat Dr Anupam Varma, Dy. Director and Dean (Academics), BIMTECH, Greater Noida, addressed the faculty members of Birla Global University on the topic “Developing Outcomes of Academic Delivery” as a part of FDP program on 23 March. It was an interactive and helpful session.

FDP on Developing Collaborative proposal Birla Global University, Bhubaneswar, conducted a two day faculty development programme for its faculty members on the theme “Developing Collaborative Proposal” on 30 April and 1 May 2018. This FDP was planned and conducted by the efforts of Research Cell and FDP Cell of BGU to orient the faculty members to apply FDP on Developing Collaborative Proposal for collaborative proposals and promote collaborative research. The program was inaugurated by Prof. P. Nayak, Dean, Birla School of Management. He elaborated on the importance of collaborative project proposals for an academic institute for all round growth. Dr Anubha Ray welcomed the guest and faculty colleagues and highlighted the objective of the FDP. Prof. Priyadarshi Patnaik, Professor and Head of the HSS department IIT Kharagpur, was the resource person. There were three sessions. The first session was on “Brainstorming and Preparation”. Here the resource person explained the importance of collaborative research proposals. The second session was on “Collaborative Strategies” whereas, the third session was on “Writing the Proposal and follow-up Presentation”. The programme helped the faculty Open Leadership Development Programme in members in acquiring skills of writing research proposal in a professional manner. Collaboration with BIMTECH, Greater Noida 28 | www.bgu.ac.in

ABOUT THE MBA PROGRAMME

aster of Business Administration under Birla School of Management of Birla Global University offers two years full Mtime residential programme. Programme is designed in line with the best management program of different Universities/Institution of the Country. This programme has the advantage of using a rich knowledge capital, developed by our Mentor, BIMTECH Greater Noida over the last 28 years.

PROFESSIONAL The MBA programme is divided into six trimesters and specialization in PLACEMENT Marketing, Finance, Human Resources and Operations is offered from the third trimester. Students are also exposed to the corporate world through industry – academia interface, special guest lectures, workshops, summer internship and short term projects, all of which are a part of the course design and has to be compulsorily taken up by the students. Live projects and industrial visits, jointly guided by the industry managers and faculty; develop students' understanding of modern business STUDY ABROAD UNDER STUDENT processes and practices. A two month summer internship (SIP) EXCHANGE PROGRAMME assignment with corporates is mandatory between the first and second year. In addition, students are also required complete 2 -3 short term projects.

Programme is to train high caliber professionals who devote themselves to effective management of an organization by achieving excellence with values. The main goal of the MBA programme is to provide learning TRANSFORMING INTO PROFESSIONAL environment to students to become leaders and entrepreneurs in the MANAGERIAL ROLES face of global competition. The programme enables the participants to understand current business challenges and prepares them with the aid of updated technologies and advanced pedagogy to successfully face global business demands. Master of Business Administration | 29

Programme Objectives • To impart quality management education to students and working executives in shaping their career to prepare them for the competitive and dynamic business environment. • To offer expertise to the industry, academia, government organizations, and non-government organizations in the form of research, development programmes and consultancy. • To equip participants with all skills required to face real life situations of the corporate world. • To conduct primary and secondary researches and contribute to the pool of knowledge through publications. • To publish journals, working papers, books and reports based on the quality research carried out by the faculty. • To associate with leading institutions around the world for various academic purposes to support growth and pursue excellence. • To provide knowledge sharing environment for discussions and other activities like conferences and seminars to contribute to academic development. • To build a strong foundation for developing a value based understanding to handle corporate social responsibilities affecting all stakeholders.

The courses offered in this programme are meticulously drafted and are subsequently reviewed and revised at regular intervals by the industry and academia experts imbibing it with valuable inputs for learning contemporary management styles.

Special Features of the Programme • Industry Employability Enhancement Programmes (IEEP) through special modules • Teaching-Learning environment with modern Audio- visual facilities • Regular Interaction with stalwarts from Industry and Academia from both India and abroad • Opportunity for International Student Exchange Programme with partner Universities/ institutes • Opportunity for on-the-job training through Industry Internship Programmes (IIPs) and Short Term Live Projects(STLPs) • Activity Based Self Learning( ASL) Programmes • Add-on opportunity to learn through compulsory Foreign Language Module • Support for Industry Internship and Placements • Involvement in Entrepreneurship Activities with support of the Centre for Innovation and Business Incubation (CIBI) • Soft Skill training Programme • Six Sigma Certification Course • Capstone Certification Course • Certification Programme on Business Analytics, Business Intelligence & Data Mining • Certification Programme on Business Analysis by IIBA, Canada • Personality Assessment/Personal Positive Impact by British Council and Oyster Life Projects, etc. 30 | www.bgu.ac.in MBA

COURSE MATTERS CHANGING THE COURSE OF LIFE Master of Business Administration | 31

Trimester -I Marketing Accounting for Decision Making - I Sales and Distribution Management Managerial Economics Service Marketing Marketing Management-I Customer Relationship Management Organizational Behaviour Integrated Marketing Communication Statistics for Management Product and Brand Management Communication Plus Retail Management Excel for Managers Rural Marketing Activity Based Self-Learning-I Consumer Behaviour and Marketing Research Digital Marketing Trimester -II Human Resource Management Finance Accounting for Decision Making-II Financial Product, Services & Financial Markets Macroeconomics for Business Decision Making Management of Banks & Financial Institutions Financial Management Investment Management Marketing Management - II Financial Report Analysis & Valuation Operations Research Retail Banking & Insurance Business Communication - I Derivatives and Risk Management Activity Based Self-Learning – II International Financial Management & Project Finance Financial Econometrics & Engineering Trimester -III Corporate Taxation Research Methodology Management Information Systems Human Resource Operations Management Training & Development Business Communication -II Industrial Relations and Labour Laws Developing Self for Corporate Readiness - I Managing People and Performance in Organizations Elective - I Organization Development and Leadership Elective - II Acquisition, Retention & Engagement Elective - III Strategic HRM and Organizational Structure and Design Activity Based Self-Learning – III Compensation Management and HR Metrics Summer Internship Project (SIP) HR Analytics, Tools and Techniques

Trimester –IV Operations Strategic Management - I Strategic Operations Management Business Environment Service Operations Management Business Law Total Quality Management Developing Self for Corporate Readiness - II Supply Chain and Logistics Management Elective - IV Material and Maintenance Management Elective - V Technology and Innovation Management Elective - VI Environment and Safety Management Activity Based Self-Learning – IV Sustainable Manufacturing and Project Management Business Intelligence & Data Mining Trimester -V Strategic Management - II Banking, Financial Services & Insurance (BFSI) International Trade Operations Banking Laws & Operations CAPSTONE Business Simulation Banking Technology Management Elective - VII Principles of Insurance Elective - VIII Health Insurance Activity Based Self-Learning – V Products and Practices of Life Insurance Retail Line General Insurance Business Trimester -VI Financial Product & Services Business Ethics, Corporate Governance and CSR DM-B08 Financial Institutions & Markets Elective – IX Elective - X Industrial Visits Important Note Business Seminars The programme structure has been designed to conform to high Academic Dissertation standards of academic rigor and meet industry needs. It may be Activity Based Self-Learning – VI Knowledge Enhancement Course (Select One) modified depending upon the reviews and suggestions given by the Element of Basic Econometrics Academic Council and industry requirements. Social Marketing International HRM International Marketing 32 | www.bgu.ac.in

Eligibility Criteria for Admission Minimum Eligibility for MBA Programme under Birla School of Management, Birla FINAL Global University, Bhubaneswar: 1. Candidate should have good academic record and scored minimum 50 percent* SELECTION marks his/her Graduation. Candidates appearing for their final year graduation examination must submit their mark sheet immediately on the receipt of the same. CRITERIA 2. For admission into MBA programme of BGU Bhubaneswar applicant must have valid CAT 2018/ XAT 2019/CMAT 2019 or MAT (Sept 2018/ December 2018/Feb 2019/ May 2019)/ or any entrance examination conducted by BGU score card.

* University may relax upto 5% in exceptional cases.

Final Selection Criteria: Parameters and weightages for Merit (General) Category

S.No. Selection Criteria Weightages-2018 1 PI 20% 2 GD 10% 3 Write-up 10% 4 CAT/XAT/MAT/CMAT/GMAT percentile 20% 5 Graduation Marks % 10% 6 10+2/Higher Secondary Marks % 10% 7 10th Marks % 5% 8 Misc.* 15%

*Suitable weightages for Work Experience, Academic & Regional Background, and Professional Qualification etc. are also given.

Selection Procedure for MBA Programme Steps in selection for admission at School of Management of BGU include:

STEP I Availability of Application Forms: Application form is available on University Website www.bgu.ac.in

STEP II For applying online: Application form can be filled online through payment of Rs. 1150/-by Debit/ Credit Card / Net Banking.

Step III Call for Group Discussion and Personal Interview: Call letter will be issued to shortlisted applicants for appearing for GD and PI Process at Various Locations.

Tentative Venue for GD and PI Bhubaneswar, Kolkata, Ranchi, Patna, Jamshedpur, Chennai, Bengaluru, Hyderabad, Mumbai, Guwahati and Greater Noida (More GDPI centers may be added based on no of candidates)

Step IV Declaration of Final Selection List: Final Selection list would be declared on finalization of selection list.

Step V Fee Submission: Time of fifteen days would be given to the selected candidates from the day of declaration of final selection list to submit first installment of tuition fee as specified.

Programme No. of Selection Procedure Broad Eligibility Criteria Programme Tuition Fee Seats (for full course) MBA- 2 Year, CAT-2018/XAT-2019/ MAT (Sep/ Dec 2018 Graduation with min. 50% Rs. 8,00,000* Full Time 120 or Feb/May 2019)/ CMAT 2019/ GMAT / marks (10+2+3 pattern) (for 2 years) UGC Approved Entrance Test by BGU

*Excluding hostel, mess, laundry and other facilities. & Program fee includes tuition fee, Books, study materials, Examinations fees, Workshops, Guest Lectures, Soft Skill training, Industrial tour etc. Master of Business Administration | 33

Scholarship for Meritorious Students

Scheme-1 Eligibility Criterion for availing Scholarship* 1. Must have secured more than 60% or equivalent CGPA in 10th, 12th and Graduation 2. Must have secured minimum 60 percentile in CAT 2018/XAT 2018/GMAT

*University may reset the criterion Scholarship Amount 15% tuition fee waiver

Scheme-2 Eligibility Criterion for availing Scholarship* 1. Must have secured more than 60% or equivalent CGPA in 10th, 12th and Graduation 2. Must have secured minimum 60 percentile in MAT (Sept 2018/Dec 2018/Feb 2019/May 2019)/ CMAT 2019/Entrance Exam Conducted by BGU.

*University may reset the criterion Scholarship Amount - 10% tuition fee waiver 34 | www.bgu.ac.in

CENTRE FOR CORPORATE RELATIONS (CCR)

The Centre for Corporate Relations (CCR) is proud to play a key Dr Bibhu Panda with Talent Acquisition Team of role in making BGU one of the most attractive Business schools Britannia Industries to recruit talent. CCR provides companies with personal service to ensure that companies invest the right resources in the right ways to reach the right candidates. Our Centre for Corporate Relations Team has deep knowledge of recruiting, Industries and Students' needs.

We will: • Establish a recruiting strategy that best utilizes companies' resources. • Help Companies to connect with students and build their brand on campus. • Schedule interviews to minimize conflicts. • Working in tandem with corporate and students to ensure value-added summer internship and short-term projects. • Providing training facilities in the areas of soft-skills, arranging Dr Bibhu Panda with Talent Acquisition Team Of Federal Bank workshops, seminars, colloquiums, contests to enhance the experiential ambience of Industry to students.

Our Summer Placement Recruiters

Ÿ Aachi Masala Ÿ Ernst & Young (EY) Ÿ Kensai Nerolac Paints Ÿ Punjab National Bank Ÿ Ajatus Ÿ Federal Bank Ÿ Kotak Mahindra Bank Ÿ Ramkrishna Forgings Ÿ Allahabad Bank Ÿ Future Group Ÿ Kotak Mutual Fund Ÿ Randstad Ÿ Almashints Ÿ Greenply Industries Ÿ Kotak Securities Ÿ Reliance Jio Infocomm Ÿ Ambuja Neotia Group Ÿ Haldia Petrochemicals Ÿ KPMG Ÿ Reliance Retail Ÿ Amri Ÿ HDB Finance Ÿ Kurl On Ÿ Reliance Securities Ÿ Andhra Bank Ÿ Hdfc Bank Ÿ Larsen And Toubro Ÿ RSP Ÿ Autofin Limited Ÿ Hindalco Industries Ÿ Mafoi Analytics Ÿ Sahyadri Agro Retail Ltd Ÿ Axis Bank Ÿ Hiranandani Retail Ÿ Mahindra Finance Ÿ Shyam Metalics & Energy Ltd. Ÿ Bajaj Finserv Ÿ Hitechplast Ÿ Maidan Power Ÿ South Indian Bank Ÿ Bhubaneswar Stock Exchange Ÿ Hyundai Ÿ Maruti Suzuki Ÿ State Bank Of India Ÿ Birla Capital Ÿ ICICI Bank Ÿ MCL Ÿ Tata Motors Ÿ Britannia Ÿ IDBI Ÿ Mendwall Ÿ Tata Steel Ÿ Canara bank Ÿ IDBI Federal Life insurance Ÿ Milk Mantra Ÿ Tatwa Technologies Ÿ Carlsberg Ÿ Iffco Ÿ Mobizz Ÿ The Calcutta Stock Exchange Ÿ CCD Ÿ IMRB International Ÿ Mother Dairy Ÿ TRF Ÿ CII Ÿ India Infoline Ÿ Motherson & Sumi Ÿ TVS Ÿ Coca Cola Ÿ Indian oil Ÿ Motilal Oswal Ÿ Uco Bank Ÿ Crompton Greaves Ÿ IndusInd Bank Ÿ Nalco Ÿ Ultratech Cement Ÿ Dabur Ÿ Indusnet Ÿ Nestle Ÿ Unibic Ÿ DC Design Ÿ Jindal Steel And Power Ÿ ONGC Ÿ Usha Martin Ÿ DS GROUP Ÿ JK Paper Ÿ Outlook Group Ÿ Wallang Exports Ÿ Edupristine Ÿ JSW Ÿ Pantaloons Ÿ White Oval Technologies Ÿ Emami Ÿ Jusco Ÿ Pidilite Industries Ÿ Wuerth Ÿ Emami Agro-Tech Ÿ Karnataka Bank Ÿ Prayag Consulting Ÿ EMIL Ÿ Karvy Stock Broking Ÿ Prime Agro Food Processing

E&Y Project at Kochi The Selection of our 5 students named Raheem Mohammad Farook, Gourav Pani, Saurabh Mishra, Rohit Raj, Madhuri Mittal, Rachita Gantayat & Vidhi Sakunia of MBA 2016-18 Batch by the Associate Director of the renowned and affluent professional services firm E&Y, provided a huge opportunity of gratification to the students, which brought in superlative exposure and learning for the chosen ones at Kochi, where they tried their hands working on a two months' enriching project. BGU Students participated in Onam Celebration organised by Ernst and Young, Kochi Master of Business Administration | 35

Dr Bibhu Panda with Talent Acquisition Dr Bibhu Panda with Talent Acquisition Team of Team Of Karvy TATA AIG

Dr Bibhu Panda with Talent Acquisition Team Of Talent Acquisition Team Of In2IT Mahindra Finance Technologies

HR of Mahidra First Choice

HR Of Lucintel 36 | www.bgu.ac.in

INDUSTRY TOUR An industrial Tour to Visakhapatnam was arranged for the MBA students of batch 2017-19 from 4th to 9th of February, 2018. Dr Manas Pal, Dr Sandeep Mohanty, Prof. Lalatendu Sahoo and Dr Snigdha Mohapatra were the faculty guides during the tour. The objective of the tour was to give exposure to the students to the ways manufacturing companies operate in large scale, and the ways they manage various issues arising in their day to day operations. The tour created the scope of visit to four industries like Steel Exchange India Limited (SEIL), Synergy Casting Private Limited, Hindustan Petroleum Corporation Limited (HPCL Visakh Refinery) and NTPC, Shimadri. Apart from visiting four important industries, the students got chance to visit famous places like Simhachalam, Ramakrishna beach, Kailasagiri, Submarine museum, Rushikonda beach, Araku, Borra Caves, Katiki waterfalls, Ananthagiri coffee plantations, Padmapuram Garden, Tribal Museum, and Galikonda view point. The industry tour successfully gave the students an understanding of how the industries manage the current issues and also how planning and development plays an important role in the process of automation, recruiting and selection of manpower, location of the factory, achieving their targeted production and budgetary planning in field of finance. Most importantly, the students got to know about use of information technology in various fields of management. Master of Business Administration | 37

INDUSTRY TOUR 38 | www.bgu.ac.in

STUDENT CONDUITS

CCR Conduit Cultural Conduit This Conduit is the student representative team for the Centre for The members organise various functions and festivals with the Corporate Relations (CCR). This is the single-window for contacting help of other student volunteers. Fresher ’s party, Organizations to invite them to the campus for various activities like Independence Day, Eid, Janmasthami, Ganesh Chaturti, Onam, guest lectures, student interactions, projects, internships, final Diwali, Christmas, New Year, Lohri, Saraswati Puja, and Farewell placements etc. Party etc. have been organised on the campus. This conduit also organises other events like debates, quizzes, song & Discipline Conduit dance, elocution competitions, besides antakshari, fashion Members of this conduit ensure that discipline is maintained on the shows, music recitals, theatre workshop, and other fine art Campus, in the hostel and in the mess. Any observations of deviations related events. are dealt with deftly and differences resolved between differing individuals at the earliest. Food Conduit In addition to ‘food for thought’ adequate importance is also Editorial Conduit given to “food for the stomach”. Being a residential campus, This Conduit ensures that all events are recorded and reported; this is food is important for the life on the campus. The Food Conduit later brought out in the form of a biannual Newsletter “Darpan”. The members coordinate and assist the campus mess in preparing student team of this conduit is responsible for writing, compiling and the monthly menu for all meals like breakfast, lunch, tea and editing articles on the various activities that happen on the campus. It dinner. Besides this, the conduit also organises special meals also highlights the laurels achieved by students, faculty and staff in on special occasions to the satisfaction of all the residents on various spheres. the campus. The conduit members are responsible for the quality and variety of food served on a daily basis including its Sports Conduit taste and nutritional value. The menu is drawn up in Facilities are available on campus to engage students in several consultation with the students, faculty and staff and regular sporting activities throughout the year. There is also a State-of-the- feedback is obtained, which is conveyed to the mess. Art gym for use by students and faculty at dedicated times. The sports conduit organizes various events both within the institute and also Media & PR Conduit takes on the responsibility of forming teams for different This Conduit maintains relations with the local and national competitions in intercollegiate events. The sports conduit is media houses and ensures that all events conducted by the responsible for all the sports and gym equipment including fresh institute are given due coverage. People from media are requirements according to the needs of the students. Cricket, invited to the campus on a fairly regular basis to cover all the Football, Volleyball, Badminton, Table tennis, Carrom etc. are some of happenings on the campus. The conduit members are trained the popular games on the campus. to interact with the media and to also prepare press releases. Master of Business Administration | 39 STUDENT CLUB ACTIVITIES

Marcob MARCOB, the marketing club of BGU, conducted a competition on identifying a unique store in Bhubaneswar under the theme “Known City Unknown Store” on 16 November 2017. 23 teams participated in this unique experience of exploring new stores dealing with unique merchandise and customer base. Sonali Dash, Krutananda Acharya, and Sidhant Siladitya Das won 1st position for talking about Banaras Pan Bhandar. Barsha Saraogi, Ashutosh Rout, and Shilpa Pattnayak won 2nd position for presenting about Edoxon Cabs while Apurba Behera, Debi Prasad Mohapatra and K. Deeksha stood third for their study and presentation on Doordarshan Mutton. Student Club Activities

Aikarthya (HR Club) Aikarthya (HR club) conducted team building activities in the month of March for the 1st year MBA students. The activity consisted of Fun Games in two rounds. All the students participated in the activity. The winners and runners were felicitated by Mr. S.N. Mishra, the General Manager.

Communication Club Activities Communication Club activities were held on 17 March involving all the MBA students. The club activities included interactive role play/Skit, Public Speeches and extempore JAM. All the students participated in activity of their choices. It was extremely engaging and enjoyable for all. 40 | www.bgu.ac.in

Students' Activities

Awareness Drive and Distribution of Joy of Giving Week Sanitary Napkins on Women’s Drive On 6 October, 2017, 10 CSR conduit members served lunch The CSR volunteers conducted women health and hygiene to Domestic Staff members on campus as part of Joy of awareness programme on the occasion of Women's Day in Giving week celebration. The students learnt to give back to urban slum area, Bhubaneswar. The student volunteers the staff members who served them on a daily basis. They explained the importance of hygiene and use of sanitary also understood the difficulty of the serving staff members. pads. The volunteers taught the women about making of It gave some relief to the mess staff who work continuously. homemade sanitary napkins and finally, sanitary pads were distributed to the women of the village.39 students from Blood Donation Camp B.Com, Journalism, BBA and MBA participated in the CSR Birla Global University, Bhubaneswar organised a Blood activity. Donation Camp on 17 October 2017 on the campus in association with Bharath Vikash Parishad. This drive aimed A Day with Village School Children to collect rare blood group samples and to spread Students from B.Com, BBA, MBA and Journalism awareness about the importance of blood donation for Department of our university spent the Republic Day with serving the society. Faculty members, staff and students school children at Buginha Village, in Chandaka Dampada from all the schools of BGU participated in the camp. 102 Abhayaranya, Bhubaneswar. A Drawing Competition was units of blood were collected in a single sitting of 4 hours by held for the students of the school. The program concluded the organizers. with prize distribution ceremony for the Drawing Competition winners, followed by distribution of food packets and note books by our students. Master of Business Administration | 41

CSR ACTIVITIES

Regresando, the Home –coming /Coming again The cultural conduit of Birla Global University welcomed the graduating students with style as they were on the campus for their convocation. The conduit put-up a mesmerizing cultural night on 10 November 2017 for them where the junior students from all the courses performed dances, songs and many other entertainment programmes.

They were made to revisit their memories on campus as they saw the collection of their hand prints and autographs which they had left behind while leaving the campus. All of them were emotionally touched as their campus welcomed them back with the same warmth and the programme kept their spirit high to prepare them for the convocation, one of the biggest days of their lives.

Khadi Miss India Selection Birla Global University was the proud host of Grand Finale of KHADI MISS INDIA Competition of the year 2017. The competition was held on 13 November on BGU campus, where 35 students from the university applied to participate and finally, 17 were shortlisted to walk the ramp. Management students Ms. Gargi Raj, Ms. Kalyani Agrawal, and Ms. Prachi Parida occupied the first, second and third positions respectively winning the title of Miss India Odisha Khadi. They went on to participate in the national final event for the Miss India Title organised in New Delhi in December 2017.

Prof. Dutta coordinated the programme which witnessed the presence of Dr Sudhakar Panda, Vice Chancellor, Dr P. Nayak, Dean, SoM, Mr. Kapil Kelkar, Vice Principal, SIDI, P.K. Bhuyan, Bollywood photographer and Nibedita Jena, Asst. Director, KVIC.

Quwwali Night with Warsi Brothers The internationally acclaimed Qawwals, Warsi Brothers, Nazeer and Naseer from Hyderabad, who carry a rich cultural legacy dating back from the courts of the Mughal emperors, graced the campus on 5 November for a performance organised by SPICMACAY, Bhubaneswar. The entire crowd was mesmerized and spellbound as they performed Sufi songs. 42 | www.bgu.ac.in

BGU ANNUAL FEST

Birla Global University had its first Annual Fest in hospitality and the way the events were the month of January 2018. The fest had two organised. BJB College, winning team of modules. First one was Sports module conducted Advertising Competition, said, “The event created on 20 and 21 January whereas, Cultural and unique opportunity for unleashing creativity. They Academic Module was conducted on 27 and 28 added that they would definitely come back!” The January. The Cultural and Academic Module of the competitions involved cash award of 2 Lakh, fest witnessed participation of more than 500 trophies and certificates. students from 30 different institutions namely, IIIT, ITER, SOA, RCM, KIIT, Ravenshaw, All the schools were involved in organising the GIT,KSOM, KSOT, SRUSTI, USBM, ASBM, DSBM, events of the fest. While Case Study, Quiz and Trident, BIITM, CUTM, KTM, RCM, BJB, NIFT, Advertising competitions were conducted by GITA, SSU, CET, , CIME, C.V School of Management, Finance Quiz was R a m a n , M a d h u s u d h a n I n s t i t u t e o f organised by School of Commerce and Short Film Cooperative Management, NMIER, NMIET, Sai Competition was arranged by School of International College, and NICMAR. Communication.

Cultural Module of the fest was inaugurated by Dr The cultural events were organised by all the B. K. Das, the Registrar, on 27th January. He schools as a team under the able leadership of welcomed all the participants from different Prof. Somnath Dutta, Coordinator, Cultural institutes and wished them the best! The event Conduit. Entire fest was organized and managed included Academic competitions like ENIGMA by students of different schools of BGU. (Case Study Competition), QUIZOTICA (Business Q u i z ) , P H A N TA S I ( A d v e r t i s i n g s k i l l s The Vice Chancellor congratulated the entire BGU competition), FINOMENA (Finance Quiz), and BE family for the smooth execution of this two day THE CHANGE (Short Film competition). e x t r a v a g a n z a a n d o p i n e d t h a t t h i s accomplishment would stand out as a testimonial On the other hand, cultural events like COUNTER to the sincerity and discipline of the university. STRIKE(Computer Game), TARANA (Solo Vocal Competition), HAPPY FEET (Group Dance Prof. Somnath Dutta said, “It was an immense Competition), ROCOK-A-HOLICS (Rock Band pleasure watching our students shouldering Competition) and ELEGANCIA (Fashion Show) responsibilities, trouble shooting and having fun! remained the central attraction of the events. These two days were like metamorphosis for The participants from different institutions were them!” highly impressed with the infrastructure, Master of Business Administration | 43

BGU Inter-School Sports Fest “ATOS’ 2017-18 BGU Inter-University Sports Fest Birla Global University witnessed record number of participants as 850 sports persons from 33 different colleges and universities participated in its BGU Inter-University Sports Fest 2017-2018. The crowd was one of its kinds so far as any sport event organized The two-day mega event was a completely student-run by any institution in the state is concerned. The event was a programme under the leadership of Dr Supriyo Mondal, splendid success with spirited participation by students from the Sports Officer of the university. The event concluded institutions from Odisha and beyond like SOA, IIT, IIIT, CET, KIIT, with great fervour and joy with all the sports persons SILICON, CV Raman, BJB, IMI, NLU, , SCB, congratulating each other. DRIEMS, MS Law College, SRIT Jabalpur, MGMM Jabalpur, NIST Berhampur & IGIT Sarang. Football, Cricket, and Basketball were BGU inter-School Sports Fest “ATOS’ 2017- the three tournaments conducted during this mega event. 18 The fest was inaugurated by Lt. Gen. J. K. Mohanty (Retd.), Former Birla Global University organised an inter-school sports G.O.C in C (Army). Other distinguished dignitaries present during fest “ATOS” on 28th and 29th of October 2017. Dr the ceremony were Prof (Dr) Sudhakar Panda, the Vice Chancellor, Sudhakar Panda, Vice Chancellor, inaugurated the fest Birla Global University, and Dr B.K. Das, Registrar, BGU. and encouraged the participants to perform to the best of their abilities. More than 450 students from 28 Winners were awarded with cash prizes, medals, and trophies different schools participated. Sai International School during the closing ceremony in the presence of Mr. Sishir was the champion followed by BJEM, Bhubaneswar and Grahacharya, Youth Specialist, Smart City Project, UNFPA and Dr DPS Kalinga in Football tournament. St. Paul’s School, P. Nayak, Dean, Birla School of Management. Dr B.K. Das, Rourkela, emerged as the Champion of Basket Ball (Boys’) Registrar, BGU, graced the closing ceremony as the chief guest. Tournament whereas DAV Chandrashekharpur and Mother’s Public School stood second and third NIST stood as winner in Cricket whereas KSOT was the winner of respectively. Mother’s Public won the Basketball Football and KIIT won both the Men’s and Women’s Basketball. tournament for girls. Apart from these winner awards, runners up were GITA and GIFT in Cricket, NIST and BGU in Football, SOA and MGMM in Sambit Panda from DAV Unit-8 stood as champion of Basketball for women and C.V Raman and SRIT Jabalpur in Chess whereas Champion title in Table Tennis was won by Basketball for men. BJEM, Bhubaneswar and Table Tennis for girls was championed by St. Joseph School Bhubaneswar. All the winners were felicitated with trophies sponsored by Burma Sports and cash prizes.

BGU at CUTM Sports Fest CUTM, Paralakhemundi, conducted Sports Fest 2018 on 12 & 13 February 2018. The Cricket, Badminton, and Basketball teams from BGU participated in those tournaments in the Sports Fest. BGU Basketball team emerged as winner. Mr. Nirupam Sharma of BGU bagged the Men singles trophy in Badminton with his outstanding performance. BGU Cricket and Badminton Doubles teams also performed well in the Sports Fest and were the semi-finalist. Winners and runners up of different tournament were awarded with cash prizes, certificates and Trophies during the closing ceremony.

IIT Sports Fest Basketball Team of Birla Global University brought laurels for the University as they stood as Runners up in IIT Basketball Tournament held on 28th and 29th of January at IIT, Bhubaneswar. They won against the teams from Ravenshaw University and IIT, Bhubaneswar

Birla Global University: A Part of Hero Super Cup 2018 BGU Football field was recognized as a practice venue for the inaugural Hero Super Cup 2018 from 31st March to 20th April. 16 Football clubs of India from the I-league and the Indian Super League participated in this tournament. 44 | www.bgu.ac.in

FESTIVALS AND CELEBRATIONS Master of Business Administration | 45

festivals and celebrations 46 | www.bgu.ac.in

B H U B A N E S W A R Master of Business Administration | 47 PLACES OF TOURIST INTEREST NEAR BHUBANESWAR

Puri Konark Chilika Lake Gopalpur Chandipur Brahmagiri Taptapani

Train and Flight Connecvity

Ahmedabad Cochin Trivandrum Guwaha Chandigarh ADMISSION TEAM @ BGU

Dr. Pradipta Kumar Sanyal Chairperson, Centre for Admission

Mr. Pranab Das Mr. Debasis Patnaik Ms. Karishma Kumari Raju, Mr. Jagadish Chandra Padhy

Ms. Sulata Panigrahi Ms. Aiswarya Nandani Praharaj Ms. Isharani Biswal Ms. Ishani Acharya Mr. Rahul Mishra 48 | www.bgu.ac.in

MBA2017-19 Male:Female Snapshorts

60% 40%

EducationalBackground

B.Com 40% B.Sc 35% B.Tech/BE 13% BA 7% BBA 3% BBM 1% 1% BFM Male:Female MBA2018-20 Snapshorts

51% 49%

EducationalBackground

B.Com 32% 34% B.Sc B.Tech 20% BA BBA BBM 8% BCA 1% 2% 1% 1% 1% BFM BHA ENGAGE I'M 9312431409 INSPIRE TRANSFORM

B H U B A N E S W A R

BIRLA GLOBAL UNIVERSITY IDCO Plot No. 2, Institutional Area, Gothapatna Bhubaneswar, Odisha, India-751029 Email: [email protected] Tel: +91-674-7103001-10 (Ext. 141/143/146/147) Mobile: +91 9776129900, 7381058302, 7381058307, 7381041622, 7381058301

BIMTECH RANKED 5th BIMTECH ACCREDITED BY NAAC A+ GRADE International Memberships of AMONG THE TOP PRIVATE B-SCHOOLS & AACSB and EFMD TH ACCREDITED BY 13 OVER ALL By NHRDN and NATIONAL BOARD OF ACCREDITION People Matters B-School Rankings 2016