exclusive How Tinder Revolutionalized priyanka Online Dating chopra SISTER for GUESS AGNES-MARIAM A Voice for Syria

Dancing with the Stars� MARC Cheryl Burke JACOBS Curtain Closer at Louis Vuitton

FEB/MAR 2014 $4.99 CAD | Dhs 18.08 AED | £3.28 why lululemon was talk of Wall Street in 2013 SHE CANADA 3 SHE Content

IN EVERY ISSUE: EDITOR’S NOTE 6 SHE ONLINE 7 CONTRIBUTORS 8 LETTERS TO THE EDITOR 9 STYLE SCOOP 12 HE 62 ∙ HE Said, SHE Said ∙ Singh Street Style: A Totally New Kind of Fashion Blog ∙ Weekend Looks for HIM SHE CARES 74 ∙ Lady Fatemah Trust Editor/Publisher KAMRAN ZAIDI SHE DEBATES 76 ∙The Hijab in Modern Society HEALTH/WELLNESS 78 ∙ Spring Forward to your Summer Body Executive Editor PRIYA KUMAR ON THE ROAD 84 National Account Director ADRIAN BHATTI ∙ Carnival in Rio BEAUTY 86 Associate Editor LIZ GUBER ∙ Bare Love Beauty ∙ Spring Beauty Product Reviews Art Layout Coordinator JENNIFER RONG ∙Hair Trends: Braids BROWN GIRL PROBLEMS 93 Travel Contributor ROBIN ESROCK QUOTE/UNQUOTE 94 ∙ Famous Quotes on Love Features Contributors KAITLYNN E-A SMITH, AUSTIN ZAKARI

Health & Wellness Contributor SAM TROTTA FEATURES: 16 FASHION CENTRAL 22 Social Media Manager ERUM ZEHRA ∙Marc Jacobs’ Final Show at Louis Vuitton ∙ Catching up with Princesse K Social Media Assistants EMILY DURHAM, MARIA POSPELOVA ∙ A Night of Neon: eStylista and Pernia’s Pop Subscription Inquiries: Up Shop Please go to http://shemagazine.ca/subscribe ∙ How lululemon Became the Talk of Wall Street To Contact SHE Canada: COVER STORY 38 Write to SHE Canada, 1999 Avenue Rd., Toronto, ON, M5M 4A5 ∙Priyanka Chopra for Guess Or [email protected], Facebook: SHECanada SPECIAL FEATURES 52 Twitter: @SHECanada ∙Sister Agnes Mariam: A Voice for Syria For Advertising Inquiries: ∙ Allegory and Illusion at the Rubin Museum in NYC Please contact Adrian Bhatti, 416 644 7788, 416 878 0SHE ∙ Prita Chabbra: Singer, Songwriter, Activist [email protected] SOUTH ASIA 50 ∙ The Latest Fashion and Lifestyle Scoop SHE MAGAZINE CANADA IS A REGISTERED TRADEMARK OF KAMRA ON PRODUCTIONS INC. COPYRIGHT © 2014 KAMRA ON PRODUCTIONS INC. ALL RIGHTS RESERVED. PRINTED IN PAKISTAN RESTAURANT REVIEW 68 ∙ Sunday Brunch at Weslodge Saloon

Marc by Marc Jacobs Coin Purse $75 SHE CANADA 5 Editor’s

note

new year is once again upon us. For some it feels as if 2014 snuck up on us, prompting us to resolve matters of health, finance and personal relationships. For others the Aholidays are but a distant memory, and as Valentine’s Day draws near, feelings of excitement, dread or indifference appear.

If this winter is to be remembered for one thing, it will undoubtedly be the weather. From Haven’t been getting out much this winter? If NYE was the last time you the unprecedented ice storm that paralyzed parts of Toronto and Ontario just in time for the got all dolled up to hit the town, go to shemagazine.ca for a complete holidays to the extreme cold we experienced in the first week of 2014, this was a season marked by headline making weather. “Polar Vortex” was a term heard by many for the first time this run-down of fun and exciting ideas. If you’re in the mood for something year. It has caused some debate over whether it was a tool used by the media to draw attention more traditional then check out our line up of romantic restaurants and to the issue of Climate Change. Many were quick to point out the hyperbolic nature of the term. lounges. If you’re seeking adventure this V-day, check out our unique date Although the term “Polar Vortex” dates back to 1853, there’s no denying that both sides of the Climate Change debate are eager to draw attention to their cause using any means necessary. ideas that are sure to make an impression on your beloved. And all you single ladies—we’ve got you covered too. This time of year also marks the first cautious signs of spring. Though we are several weeks away from the final thaw, we couldn’t help but look to spring’s awakening in this issues fashion pages. EDITOR We’re previewing the hottest trends to wear once that parka can finally come off. S.M. Kamran Zaidi In the fashion industry change is the only constant. Turn to page 16 for our review of Marc Jacobs’ final collection for French luxury brand Louis Vuitton. (p.16) We also caught up with Princesse K (p. 20) and took a look at lululemon—a company that kept both yogis and Wall Annual Subscription: 6 issues for $12 Street on the edge of their seats in 2013. (p. 26) Mail to: SHE Canada Subscriptions 1999 Avenue Road, Suite 202 In this issue’s SHE Debates section we look at the transformation of the Hijab in modern Toronto, ON, M5M 4A5, Canada western society. The Edmonton Police Force adapted the hijab as a functional part of their uniform and it will no doubt play big role toward a more accepting and diverse future for Canada. NAME (PLEASE PRINT) Within our pages you’ll also find an exclusive interview with Sister Agnes-Mariam. I had the great honour of sitting down with Sister Agnes during her stay in Toronto as part of her North ADDRESS APT#/SUITE American speaking tour. Sister Agnes Mariam is at the forefront of peace activism in Syria, fighting to shed light on the misinformation in mass media and speaking for those who have no CITY PROV./STATE voice. (p.32) COUNTRY POSTAL CODE/ZIP CODE Our cover story celebrates Priyanka Chopra, who is the first South Asian woman to land a Guess EMAIL ad campaign. Priya Kumar offers readers the exclusive story behind the beautiful photographs shot by Canadian music icon Bryan Adams. (p.36) SAVE Cheque (enclosed) Credit Card

Lastly, we couldn’t help but weigh in on the Tinder phenomenon. Is this app the future of Expiry Date MM/YY dating? (p.70) 60% Credit Card Number Security Code Just in time for Valentine’s Day, we rounded up some famous words on the subject of love. Whether you’re spending the day with someone special or skipping the festivities and clichés altogether, we urge you to think of love in broader terms. Through friendship or solidarity, charitable acts or simply loving yourself, let’s make this Valentine’s Day count.

SHE CANADA 7 Contributors letters to the “What was your most memorable (good or bad) Valentine’s Day?” Editor

I found the Holiday Gift Guide in last issue to be unbe- I liked the Holiday Gift Guide for the most part but I lievably helpful. Every time I was drawing a blank on found that there were not many products for men. I what to get my friends, I flipped to the guide! Thank you wish that the guide had catered to both genders equally. for the life-saver! -Dominic, North York -Adrika, Mississauga

I was thrilled that you all covered Downton Abbey’s in- The restaurant review in last issue was very in depth terview in last issue, my husband and I cant get enough and really had my mouth watering but I wished that the PRIYA KUMAR ROBIN ESROCK LIZ GUBER of the series or your magazine! We are already looking prices of the dishes had been included so I could better Executive Editor Travel Contributor Associate Editor forward to the next issue. plan when to go! At my Grade 12 Valentine’s Day assembly I spent a night in Quebec City’s magical A few years ago I found myself at Crocodile -Panna, Toronto -Laura, Toronto in 2001 a (not-so-secret) admirer gifted ice hotel. Beautiful, but absolutely freezing. Rock. As a college student this “Raifor- me an embarrassing heart-shaped box of Sleeping in a snow room definitely puts est Cafe for the over-forty set” was the chocolates very publicly. I have yet to live romance on ice. last place I wanted to be. To make matters The spread on New Years Fashion was absolutely gor- the moment down. worse, I hadn’t changed out of my barista geous! It was like you picked the pieces straight out of uniform. my dreams. I hope you continue with the formal wear features in the upcoming issues! -Annalisa, Newmarket

The “He said, She Said” portion of last issue was very relatable and really helped me through a tough situa- tion with a close friend. I love how real and honest your advice is, thank you. -Anonymous, Toronto

After you wrote about eStylista.com, I check it out and was really pleasantly surprised! They were a great feature and definitely inspired me to try out some new and dar- ing looks. Love it! -Natalia, Scarborough

jennifer rong KAITLYNN E-A SMITH AUSTIN ZAkARI Art Layout Contributor Features Contributor Features Contributor dec Back in high school I played hookie one Last Valentine’s Day I spent the night with My most memorable Valentine’s Day was in Valentine’s day and a boy I didn’t even like girlfriends at a pub in small town Scot- 2013 I was skiing in Colorado with my family. showed up at my door with a bouquet of land. We had lots of laughs after a “secret It was so beautiful there with the snow on /jan roses. I was both flattered and embarrassed admirer” present swap! the mountains and the beautiful scenery. I to no end. was so grateful for all of my blessings, simple and grand. It was a simple celebration of ISSUE family but very meaningful to me as I was surrounded by my husband, son, close friends and family. SHE CANADA 9 2 3 3

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Where My Girls At? 8 In Love Again Ditch your date this Valentine’s and head out 9 with your best girls. Opt daring black with hints On the most romantic day of the year, every of purple and shimmering silver to add some woman wants to look her best. Pick a dress edge. Karl Lagerfeld’s purple animal print 9 or blouse and skirt combo in blushing pink, skinny jeans are perfect for dinner, dancing or vivacious purple or ravishing red. The Alice + movie night. Amp up your look with statement Olivia brocade dress has us in awe.Leave your jewellery like the Bottega Veneta spiked 7 loved one speechless this February 14th with a ring. No need for single ladies to be left out, 8 stunning stiletto and gold accessories to finish especially when it comes to fashion! the look.

1 SOPHIA WEBSTER Metallic shoes $750 1 ALICE + OLIVIA Brocade dress $440 2 ALEXANDER MCQUEEN Peplum bustier $1,695 2 LANVIN Twist effect dress $3,710 3 MATTHEW WILLIAMSON Wool crepe dress $1,450 3 OSCAR DE LA RENTA Earrings $460 4 VICTORIA BECKHAM Silk crepe dress $2,395 4 LANVIN Draped silk top $2,150 5 KARL LAGERFELD Animal print skinny pants $250 5 ZERO + MARIA CORNEJO Textired t-shirt $625 6 MILLY Feather mini skirt $425 6 JIMMY CHOO Gold glitter clutch $725 7 EDDIE BORGO Door latch bracelet $450 7 AURÉLIE BIDERMANN Gold lace cuff $725 8 ROBERTO CAVALLI Embellished skirt $5,345 10 8 ERIKSON BEAMON Earrings $380 9 SAINT LAURENT Metallic blazer $1,295 9 ERDEM Fluted skirt $2,135 10 FENDI Tri-tone heels $990 10 10 JIMMY CHOO Cage booties $995 10 SHE CANADA SHE CANADA 11 1 5 3 4

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Sheer fabrics with bold prints are on jam trend now that the warmer weather 10 draws nearer. Delicate sheer skirts, tops are reinvented this season with Pearls aren’t just for necklaces daring prints and silhouettes. Dare to anymore. Major staples in 9 be bold with the Christian Louboutin Chanel’s 2014 ready-to- Pigaresille shoe or Erdem’s organza wear show, pearls have been dress. Get creative and mix it up! reinvented to reflect a sexy sophistication. Wear your pearls on clothing in an Alexander 1 NICHOLAS KIRKWOOD Booties $1,350 McQueen peplum top or 11 2 LANVIN Crystal and pearl belt $2,780 Topshop bralette for a look that’s 1 LES CHIFFONIERS Organza top $555 the farthest thing from Granny 3 ALEXANdER MCQUEEN Embellished peplum top $1,860 2 THEORY Sheer top $525 Chic. 4 VINEET BAHL Emebllished tulle top $750 3 CHRISTOPHER KANE Clutch $715 5 BIJOUX HEART Clip-on earrings $500 4 PREEN Printed sheer blouse $1,121 6 BALMAIN Embellished pants $5,825 5 LANVIN Printed scarf $720 12 7 ERICKSON BEAMON Crystal and pearl necklace $1,654 6 CHRISTIAN LOUBOUTIN Pigarsille Shoe $795 8 TOPSHOP Bralette $80 7 CHRISTOPHER KANE Voile skirt $2,335 6 9 BIJOUX HEART Ring $350

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7 11 A-MORIR Sunglasses $585 12 CHANEL Pearl earrings *price upon request 13 13 ALEXANdER MCQUEEN Satin sandals $965 SHE CANADA 13 3 1 4

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5 6 suit up by the for BOOK 7 Spring 8 This season you can From the boardroom to the catwalk, look like a student again a suit has never been sexier. Suit 6 without the sleepless and tuxedo inspired fit and accents nights. Pastel pinks and are right off the runway from Balmain bold prints make this a to Valentino. This trend is perfect trend for literary lovers. for work and easily transitions into The Great Gatsby phone evening. Add a bold lip colour with a case and Olympia Le- simple cat eye to complete this look Tan clutch are sure to 7 9 from head to toe. leave you daydreaming. Take advantage of the 1 BALMAIN Teuxedo jacket $4,195 textbook fashion trend 1 OUT OF PRINT East and West neckalce $34 2 LANVIN Blouse $1,290 while reminiscing about 3 2 WILFRED Blouse $110 ROLAND MOURET Satin two-tone top $1,735 10 recess and school dances. 3 4 KARL LAGERFELD Stainless steel watch $335 6 OUT OF PRINT iPhone Case $25 4 5 ROBERTO CAVALLI Tuxedo blazer $2,375 VIVIENNE WESTWOOD Skirt $485 5 6 DOLCE & GABBANA Silk blouse $1,095 MODCLOTH Luck be a Lady dress $79 6 7 THE ROW Leather tote $4,365 LONGCHAMP Backpack $525 7 8 ALEXANDER MCQUEEN Cigarette trousers $1,195 MODCLOTH Collar necklace $21 9 8 9 GUCCI Python pencil skirt $4,400 OLYMPIA LE TAN Clutch $1,880 9 10 SAINT LAURENT Leather bow collar $795 FRATELLI ROSSETTI Loafers $640

11 ROLAND MOURET Leather pumps $825

11 8 SHE CANADA 15 Wedding Feature

By Liz Guber

SPRING/SUMMER 2014 louis vuitton a fond farewell By Liz Guber

on’t let the heavy presence of black fool you, the Louis surprise once one sees the clothes. With showgirls acting as his Vuitton SS14 show was far from a funeral mourning the departure of initial inspiration, Jacobs executed sparkly paillettes, dramatic DMarc Jacobs. In fact, the runway spectacle was anything but sad. feathered headdresses and imaginative use of sheer fabrics to create a collection that felt elevated yet approachable. Following the announcement that Jacobs would step down from his role at the helm of the French fashion house after 16 years, the Starting things off with a bang, model Edie Campbell opened the designer presented a final hurrah at the Cour Carrée du Louvre. The show wearing a sheer bodysuit painted with graffiti synonymous set design was a true retrospective of Jacob’s theatrical showings for with the Louis Vuitton brand. What followed was a spectacle of Louis Vuitton. Train corridors, a carousel and a backward running black, offset only by blue denim. For further inspiration Jacobs station clock all echoed seasons past. looked to grunge and baroque, Muccia Prada and Elsa Schiaparelli. Delicate sheer embellished tops and dresses were given an edge Jacobs admitted to playing the soundtrack of Chicago and Rihanna with the use of slouchy ubiquitous jeans—a fresh take on the on repeat whilst designing the collection, and this comes as no juxtaposition of hard and soft, feminine and masculine.

SHE CANADA 17 The spellbound audience didn’t know where to look as the dizzying The house was named the world’s most valuable luxury brand for procession of models rode the various set pieces, gliding out of six consecutive years from 2006 to 2012. Currently the brand is elevators or spinning on the carousel. Atop their heads were custom worth over 25 billion dollars, and is responsible for some of the most made feather headdresses dreamed up by British milliner Stephen coveted and iconic accessories on the luxury market. Jones, whose prior design partnerships include Burberry and Karl Lagerfeld. The plumaged creations were over four feet tall and framed In fashion change is the only constant. As Jacobs prepares his the elaborate spectacle in true showgirl style. eponymous brand for an IPO, Nicholas Ghesquière (who just left his role as Creative Director at Balenciaga) has been named as his When Jacobs began his tenure at Louis Vuitton, he took the French replacement. He’s certainly got big shoes to fill. leather goods company founded in 1854 to unprecedented heights.

SHE CANADA 19 Fashion Central Fashion Central

the Luxury Handbag

By Liz Guber Label Comes to America

shapes (the line was after all inspired by Princess Grace of Monaco) with bright colours, metallic textures and fun designs results in a playful, yet sophisticated approach to accessorizing. Shahani seeks inspiration from her travels, fashion magazines and even window shopping. Trends and inspirations are then executed in structured shapes, giving the items a timeless appeal. “Personally I love structured bags and you will notice almost all the styles from my collections are structured tote bags, clutches or cross body satchels,” adds Shahani.

e first featured Karishma Shahani, the Love and Lust collection of clutches at the store as well.” Shahani’s own favourites from her line include the beige Maharani creative force behind Mumbai-based accessory label Princesse K, Tote, which prominently features Nareilwalla’s artwork. She also in our inaugural September issue over a year ago. Since then a lot Shahani has been keeping herself busy, churning out exciting new revealed details of her next collection, titled “Pockets of India,” Whas changed for both SHE and Princesse K. Looking back to our collections and collaborating with international artists. Maharani “Traditional fabrics from all across India come together to form beginnings and where we are now, we thought it a good idea to catch Luxe, Shahani’s favourite collection so far, tapped the talents of UK this collection.” Other standout items from Princesse K include an up with Shahani and her latest achievements. based illustrator Hormazd Narielwalla to create custom artwork for envelope clutch that comes in a variety of colours and finishes, from totes, wallets and other accessories in the line. Shahani revealed the neon orange to gold lamé. The finishing touch is a pair of pouty lips This year has been full of milestones for Karishma Shahani. The man behind the illustrations: “The artist, credited with revitalizing adorning the bag. Another piece worth noting is a classic satchel, biggest among them was Shahani getting married and settling down bespoke Savile Row tailoring patterns as unique paper collages, reinvented for the modern girl in a show-stopping metallic maroon. in the United States. Shahani’s relocation opened up new doors for has created custom patterns and designs exclusively for the latest Continuing in the spirit of past collections, Shahani doesn’t use her accessories line with Princesse K becoming available Stateside: collection from Princesse K: Maharani Luxe—a contemporary leather or other animal-derived materials. Recently PETA awarded “I met the curator of the Contemporary Art Centre in Cincinnati presentation of the Indian Maharani and Maharaja.” Princesse K the award of Best Vegan Handbag Brand for 2013, yet and she loved the Maharani Luxe collection and they bought out a another step toward global recognition of the Princesse K name. At part of the collection for the museum store” said Shahani, adding, Looking through the latest offerings on the Princesse K website it this rate, we can only imagine what our profile on this innovative “The response has been great. We have now started retailing our is evident that Shahani has a distinct point of view. Mixing classic designer will be like next year.

SHE CANADA 21 Denmark to New York. I was competing effectively and had a certain goal to become a World Champion. I was getting there slowly, but surely. Meanwhile, I was making money by teaching dance. That’s what I would’ve been doing. EXCLUSIVE And what was your favorite part of the world to live in while dancing? I am a California girl, but I think out of all the places, Denmark over the Dancing with the Stars’ summer was great. But in the winter, there is no sun and no life. When designing the Christmas collection for imPRESS, did you have a color scheme in mind? Were you involved with planning the sets as a whole?

Cheryl Burke I was very much involved. All the main colours are the most By Priya Kumar popular; you’ve got the neon that everyone just loves; the classic red, that I have on right now; black, that works with everything; and then there’s dark green that respectively represents the holiday season. On top of that, it is really important to add on the nail art, because that is very in right now as well as fun! Not only that, but the nail art is really who I am because I like to mix and match, especially with my costumes. And so I thought it was f there were a draft pick that drew as much female attention What led you to pursue a career in dancing? really significant to add nail art and do something different and as the NFL or NHL does male, it would without argument be something that has never been done before. Ithat of Dancing with the Stars. For those living under a rock and I began dancing at the age of four and I knew immediately that unfamiliar with the series, Dancing with the Stars is a partnered it was a passion of mine. Actually, I started with ballet, but I was Why did you choose imPRESS by Broadway nails to partner with? dance competition that features twelve white-hot celebrities of not in love with it. I literally started growing out of my tights! My the moment paired with twelve professional “in-house” dancers. mother and stepdad did ballroom dancing socially and they wanted The reason [I chose] Broadway nails is because I fell in love with The buildup to each season’s lineup unveiling is one of the year’s us as a family to do something together and so when I was 11 they the nails instantly. I saw Nicole Scherzinger in her commercial and top headlines with morning shows and entertainment blogs alike brought me to a ballroom dance competition. There I saw children I was wondering if it really works. And if it is the only brand that vying to make the big announcement first. In fact, this year TMZ in costumes, makeup, hair, and interacting with their partners. And I can apply on and does not come off [when dancing]. They stay on managed to leak this season’s lineup fully knowing ABC would be that’s what got me into it. consistently. They have so many different colours and options. It was just none too pleased about it. And with so easy and I thought that this was something I needed to get into. I believed a roster that includes Nicole “Snooki” it would be the perfect partnership! Polizzi, Elizabeth “Jessie Spano” Berkley and Bill Nye the Science Guy, could you That is what it is all about for me. In terms of Dancing with the Stars, is there any season that particularly stands blame them? Perhaps not since Kim out to you the most? Kardashian’s season has there been a Transforming people’s lives and more high-profile line up. Dancing with Obviously, the [second] season. It was my very first and I had won. And a few the Stars returned for its 17th (!) season motivating them to do something that of my favorites—Emmitt Smith, Season 3, I won that season with him. And on September 16th, in a whole new dancing with Rob Kardashian on Season 13 because he is just someone that format—two-hour installments every they may not think they are good at. people were not rooting for and then everyone fell in love with him. That is Monday night with the elimination what it is all about for me. Transforming people’s lives and motivating them to occurring on the spot without do something that they may not think they are good at. keeping the audience in suspense over night. The voting will be a Dancing has been a huge part of primetime television since 2006. combination of the judges’ scores and viewers’ votes from the week How has it changed your day-to-day as a dancer? How do you feel about training the dancers? What is your overall feeling prior. throughout the process and the end result? It has obviously put dancing on the map. Before DWTS we were Recently, at a press event for impress Press-On Manicure by usually just considered as backup dancers. So it has definitely I meet a different personality each season and my goal is to make them a Broadway I had the opportunity to catch-up with Cheryl Burke— changed the whole image. People have become more respectful of dancer. It all depends on how invested they are. Some people come in and perhaps the most talented professional dancer in the series, having the art form. We are athletes. And I don’t think people understood they are not really into it. While others come in and are so into it and want been the first female dancer to win the competition and the first how hard we work until Dancing with the Stars. to win! At the end of the day my goal is to make my celebrity look good and professional to win two seasons consecutively. This season she’s shine and essentially turn them into a dancer. paired with Jack Osbourne. Here’s what she had to say about her Prior to the show, where did you see your career headed? career as a dancer, representing imPRESS and what she sees for her Catch Dancing with the Stars on Monday nights this fall at 8PM on CTV Two future: I was a competitive ballroom dancer. I lived all over the world from and ABC across North America.

SHE CANADA 23 Fashion Central

a night with

ANEON collaboration between eStylista and Pernia’s Popup Shop, A Night of Neon was held in London to bring awareness and raise funds for three of the UK’s biggest South Asian charities

By Priya Kumar

he holiday season starts early in London and Friday, November 15th was as good an evening as ever to Traise funds for Pratham, The Akashaya Patra Foundation and Women’s India Association—three of the largest South Asian charities in the city. Held at the prestigious Montcalm Hotel at Marble Arch off bustling Oxford Street, A Night of Neon brought together the who’s who of London’s South Asian fashion fraternity.

The evening promised a night to remember with eStylista joining forces with Pernia Qureshi’s online venture Pernia’s Popup Shop to raise funds for these worthy causes in support of empowering women in South Asia while looking fabulous all in one shot.

There was even a fashion flash mob put on by next gen designer Masaba Gupta. The daughter of revered West Indies cricketer Viv Richards and veteran Bollywood starlet Neena Gupta, Masaba’s eponymous label has become one to watch. Her saris weave her exotic heritage into one fashion label like never before with distinctly South Asian silhouettes that include saris, dhoti pants and cholis crossed with Afro-Caribbean block printing techniques. Wearing a Masaba piece is akin to draping a water colour canvas over one’s shoulder. The flash mob consisting of models wearing Masaba’s most recent collection and dancing in formation was the highlight of the evening.

SHE CANADA 25 When Life gave it Lemons… Accused of fat-shaming after its unprecedented yoga pant recall of 2013, Canadian fitness giant lululemon athletica just can’t seem to catch a break.

By Priya Kumar

lululemon has become more than a household name across North expectations and reaction from the market…We checked our orders America in the past decade—it is the uniform of young mums, students this morning and indeed, we did follow their instructions to make and gym rats alike. Chances are if you’re a working professional with the product,” said Roger Lo, a representative from Eclat. “lululemon a lax office dress code, you’re wearing lululemon at least once a week. introduced the product to the market and their customers are not Even men have jumped on the bandwagon with Anderson Cooper comfortable with its opacity.” recently (and reluctantly given the firestorm surrounding the brand) admitting on his talk show to having bought a pair of their basic shorts The recall affected around 17% of all women’s bottoms in-store, and, well, loving them. One would be hard-pressed to find a critic of the sending stocks of both lululemon and Eclat tumbling. Losses in stretchy and flattering yoga-wear brand; that was until 2013. lululemon revenue were estimated at $57 to $67 million. In a strange turn of began to receive their first complaints in March 2013 about their pants events, by the time the pants were returned to shelves in June all the being sheer to completely see-through. What followed for the Canadian pent up demand for the versatile stretchy pants had a rebound effect yogawear juggernaut would defy all logic. on stock prices sending them up 18%. Incidentally, lululemon CEO of five years Christine Day used the opportunity to announce her In December 2013 a Twitter storm brewed over some tasteless decision to step-down. marketing at lululemon’s Bethesda, Maryland store. A display read: “Cups of Chai/Apple Pies/Rubbing Thighs?” The sign baffled passers- To add to the eccentricities of the company, the day after Day by and photos of the tactless wording in distinct lululemon font went announced her departure—which she planned on only after a new viral, prompting the company to remove it. “We’re deeply sorry, the CEO was found—a CEO WANTED ad appeared on their website. display is being taken down,” lululemon issued in a statement. “We Among the requirements for this role were: a love of wheatgrass-and- celebrate that thighs rub together—ours do too.” tequila shots, the ability to hold a headstand for 10 minutes and a business plan to bring yoga to Mars in 2013. Many believe the poem contextualized lululemon founder Chip Wilson’s statements on BloombergTV about his pants not working for lululemon Athletica prides itself on its unconventional corporate all women due to “rubbing through the thighs.” culture. Founded in 1998 by Dennis “Chip” Wilson, it opened its first doors in laidback Kitsilano, BC in 2000. The location was much less Before tackling the severity of his remarks, it’s worth going back to a retail store than a space where customers and yoga experts could the beginning of the controversy in spring 2013. Customers began come together to discuss healthy living and exercise. It also included to complain en-masse about the classic luon yoga pants they were a yoga studio. Because the store became far too crowded under this accustomed to now displaying a level of sheerness. After lululemon model, designated “Educators”—what lululemon calls their sales released a statement calling the error a “manufacturing issue,” their staff—were put in place and the business model lululemon is known manufacturer Taiwan-based Eclat Textile Co Ltd swung back by for today developed. telling Reuters that the problem was “a gap between lululemon’s

SHE CANADA 27 The recall affected around 17% of all women’s bottoms in-store, sending stocks of both lululemon and Eclat tumbling. Losses in revenue were estimated at $57 to $67 million.

Besides boasting a top-of-the-line product with a unique take on customer service, lululemon’s mantra has more recently shifted to promoting political rhetoric as well. A collection of their shopping bags in Canada at one point displayed the question: “Who is John Galt?” As one of the most memorable lines from Ayn Rand’s 1957 novel Atlas Shrugged, the promotion of this novel also suggested lululemon’s support of an every-man-for-himself mentality as opposed to its former community-based approach. Wilson read the book at the age of 18 and even added it to the staff required reading list. A blog post about the decision to include Atlas Shrugged as a part of lululemon’s philosophy stated: “Many of us choose mediocrity without even realizing it. Why do we do this? Because our society encourages mediocrity. It’s easy to be mediocre than great…Our bags are visual reminders for ourselves to live a life we love and conquer the epidemic of mediocrity. We all have a John Galt inside of us, Former lululemon CEO Christine Day cheering us on.” Their yogi fan base was not moved and a petition on Change.org launched to distance the brand from this ideology. video message to lululemon customers in response to his remarks Laurent joins as CEO, I believe that now is the right time for me to on BloombergTV on thigh-rubbing did not include any regret or begin to transition out of my role as Chairman of the Board.” On November 18th, Stephen Colbert took a moment on The Colbert Colbert also bought up Wilson’s thoughts on how birth control pills retraction of the remarks. Report to dissect the off-colour remarks made by Wilson over were responsible for high divorce rates today: “Women’s lives changed With the New Year only having just begun, the saga that is lululemon the past decade in reference to the “thigh-rubbing” controversy. immediately [after the pill]….Men did not know how to relate to the In an interesting turn of events as this piece was going to print, Chip will continue to bring business analysts and yoga enthusiasts In 2005 Wilson told National Post Business Magazine he chose new female. Thus came the era of divorces.” Wilson announced his resignation from lululemon as Chairman together like never before. Called the fastest growing brand in the name lululemon because the Japanese would have a tough of the Board of Directors. In the same press release, Christine Canada, lululemon ranked in the top 10 of Best Canadian Brands by time pronouncing it: “It’s funny to watch them try and say it.” He In reference to a clip of Wilson’s video apology for his remarks Day’s replacement for CEO was also announced; it will be Laurent Interbrand. Outranking the likes of Bombardier and Shoppers Drug continued, “It was thought that a Japanese marketing firm would not to Bloomberg about thigh-rubbing being the cause of the pants’ Potdevin, former CEO of TOMS Shoes. In response to Potdevin’s Mart, the future does look bright for the yogawear giant despite last try to create a North American sounding brand with the letter “L” sheerness, Colbert continued, “You hear that ladies? Chip Wilson appointment, Wilson said: “lululemon’s success has always been and year’s hiccups. Alfred DuPuy, Interbrand Canada’s managing director, because the sound does not exist in Japanese phonetics. By including is sad that your chafing ham hocks made him put his employees will continue to be my highest priority. I am delighted that Laurent stands by his assessment of lululemon: “They’re more than apparel. an “L” in the name it was thought the Japanese consumer would find through this difficult time.” Colbert concluded, “Thank you Chip will be joining lululemon and believe his talents and experience They’re a lifestyle…they do so much.” With this most recent corporate the name innately North American and authentic. In essence, the Wilson. For lifting your leg to pee on your customers and then ideally complement our existing management team. I know he shakeup, only time will tell what’s in-store both figuratively and name “lululemon” has no roots and means nothing other than it has 3 blaming them for being wet. You sir, are my Alpha Dog of the will have a strong impact on the business as he has the vision and literally for Canada’s top apparel retailer. “L’s” in it. Nothing more and nothing less.” Week.” Called the “worst apology ever” by CBS News, Wilson’s leadership capabilities necessary to create and direct its future. As

SHE CANADA 29 The exhibit explored the telling relationship between photography and colonialism, chronicling the spread of photography in colonized areas in the 19th and 20th centuries.

focuses on landscapes in order to emphasize the island as a plentiful provider of tea.

Mira Nair and Christopher Pinney presented the exhibition. Nair, a filmmaker whose debut feature Salaam Bombay! was nominated Allegory and Illusion for an Academy Award, Golden Globe and BAFTA for best foreign Early Portrait Photography from South Asia at the Rubin Museum language film as well as the Camera D’Or and Prix du Publique at the Cannes Film Festival, has become one of India’s most well- By Liz Guber known filmmakers. Her latest film, The Reluctant Fundamentalist garnered high praise when it premiered at the Toronto International Film Festival. Nair has become a dedicated mentor to many up-and- coming filmmakers in South Asia and East Africa through the Rolex Mentorship Program. ack in October, the Rubin Museum in New York City— optimistically depict the way photography was adopted as an art an institution that prides itself on representing art and artifacts form by its very subjects. This was especially evident in India where Pinney is a Professor of Anthropology and Visual Culture at Bof Himalayan Asia—opened a fascinating exhibit of portrait photographs were painted over and embellished. One example shows University College London. His knowledge spans the art and visual photography from India, Burma (now Myanmar), Ceylon (now a Gujarati nobleman whose sword and coat have been adorned with culture of South Asia with particular focus on photography, making Sri Lanka) and Nepal. The exhibit explored the telling relationship sequins, velvet and gold wire. Some examples are so heavily painted him the perfect speaker and contributor to the exhibit’s catalogue. between photography and colonialism, chronicling the spread of over, it’s nearly impossible to distinguish them as photographic works. photography in colonized areas in the 19th and 20th centuries. Allegory and Illusion features over 120 works spanning nearly a Most photographs are studio portraits, however variations are century and offering a one-of-a-kind chance to take in South Asia’s Many different subjects were represented, from the Nepalese Royals noticeable from colony to colony. The offerings from Nepal are colonial history though art. to the masses. Some photos represent the way the medium was almost exclusively royal court portraits, painting the colony as a regal Mira Nair used to suppress and control the South Asian people, while others and exotic land. Conversely, much of the photography of Ceylon The exhibit is on at the Rubin Museum until February 10th.

SHE CANADA 31 You said you believed in the Gas attacks at Houla democratic rules. Now instead of working together and were fabricated to a certain extent. What lead you to giving change for liberals who are well prepared and this conclusion and why do you feel the western media organized with the prophet, the Muslim brotherhood is using it as propaganda? and subsequently the more radical groups hijacked this revolution with a very fundamentalist approach. I only said that some videos were fake, prefabricated Now they want to implement a caliphate. But, as I said, and staged. But in my forward study that I issued I said it is a weird caliphate; it doesn’t have anything to do that I will not interfere in expertise to say if there is or with the real caliphate. So now the best way to help is not a chemical attack. My approach is not military or Syria is to stop fueling those Jihadists from outside medical. I just limited myself to talk about the material by arming them and to stigmatize the use of religion of the video. Now what does this imply? I prefer not in politics. I think that just as anti-Semitism and to answer because we have to wait for an unbiased Apartheid has been fought and proclaimed wrong by international commission of inquiry. To come and to the UN, any religious extremism should be considered verify underground and the dead people, where are as wrong. Finally they should support the dynamic they? If there is not a pit, this will be very interesting. reconciliation inside of Syria to pave the way for a peaceful settlement. The term “Arab Spring” has been used quite often by Western media, referring to an uprising in the Middle Being a Christian in Syria, do you feel that your East for democracy. What are your thoughts on that? followers of your religion are especially targeted in the civil war? I think that all of the people in the Middle East are all worthy of good change and shifting in their life. Everybody is targeted in the civil war. The civil war When we enter in the so-called Arabic Spring, we see does not have compassion for anybody. This is a Indonesia, Egypt and Libya and now Syria; it doesn’t reality and the world should take it into account. We seem like a spring, some are saying it is winter and I are not advocating the merit of anybody, we are just saying that people have the right to choose and today the majority is Although the Sister originally came to Syria to use her aligned—more aligned— knowledge of Ancient Middle Eastern art to restore a than before because the revolution was a dilapidated monastery, her legacy will be the brave message big failure. You see it accepted being polarized of peace and resolution she risks her life to propagate. by fundamentalism and by violence.

would say it is hell because of this interference and Sister, given the extent of the violence, we are talking this hijacking of the legitimate aspiration of people about the violence and the loss of life in Syria, what for better life. [This aspiration] has been hijacked by do you feel the long-term impact of the war will be on politics now. The radicals and the extremists of Islam the average Syrian individual? Sister Agnes-Mariam who chose violence and discrimination to impose a kind of rule based on a very narrow interpretation I have been in Syria for 19 years and this war let us see a Voice for Syria of the Quran. The infiltration of this radical Islam is that the Syrian people are extremely strong and elastic. creating a lot of trouble and it is a discredit to the real You know when you are elastic, you have a shock and Islam. you are not broken. I don’t know if I could say this about other people. They are very elastic and they do orn Fadia al-Laham in Jounieh, Lebanon, Sister Once the U.S. government announced that a gas attack in August In your words Sister, what is the root cause of the civil not despair. They are always open to relationships and Agnes-Mariam came to Syria 19 years ago and has killed 1,429 people tensions heightened and the conflict gained unrest in Syria and what can the UN do to help? I have seen beautiful examples of mutual forgiveness since become a globally recognized peace activist. international attention. Following the death of her father when she was and reconciliation in the midst of the most terrible just 15 years old, the future nun spent her youth The reality on the ground in Syria [can be described monstrosities—like this one. So I think that the Syrian as] we say in French, “obsolete” which means out of people will need time to be rebuild their own resources travelling between India and Nepal. Coming to embrace the After her safety was threatened, Sister Agnes-Mariam was forced date. It is the fruit of the Cold War and of the east as administrative buildings and hospitals has been solitary life, the Sister spent 22 years in complete isolation in a to leave the monastery in June 2012, and she now resides in B wall of the Soviet Union, a kind of socialist regime. destroyed along with the roads, but they have to built Carmelite monastery in the highlands of Lebanon. Following this Damascus, fighting for a brighter future for her adopted land. It was mixed with nationalism. Adding to that is their memory and their mutual relationships. This experience Sister Agnes-Mariam came to Syria with other nuns to Sister Agnes-Mariam aims to counter the misinformation in the intervention of the Muslim Brotherhood [which is a big wound, this wound is extremely painful but rebuild the Monastery of St. James the Mutilated and to serve as international media, calling on the world not to attack Syria nor has been] trying since the ‘80s to overthrow the I don’t foresee a kind of hatred if it is not fueled by the monastery’s Mother Superior. supply rebels with arms, believing that no good can rise from actual government and hijacked the strife of a good outside powers. So, it will take some time for people violent interference. During a recent trip to Toronto, Sister Agnes- percentage of the population for more liberal laws and will come back and restore their villages because now A series of peaceful protests during the Arab Spring in 2011 Mariam sat down with SHE’s Publisher and Editor KAMRAN triggered an escalating violent backlash from the Bashar Al-Assad ZAIDI to lend some insight on the topic that has been at the led government in Syria and has since led to full fledged civil war. forefront of our collective conscience. SHE CANADA 33 people don’t know if someone will come and invade them again. I live in Syria and it is a duty for me to take care of the city It happened many times since the beginning of this crisis. I and people. We are not living in a sterilized balloon. We can think that we have to help the Syrian people come together more be immersed and participate in the joy and sorrows of our and more to understand and find a way to make conscious and neighborhood. So, we were pushed to know better than to responsible decisions about their future. conflict, talk about it in an unbiased way and feel how the Syrian people were the target of blind terrorism. But this terrorism was Sister, in the past how has the Assad Government treated non- covered by the mainstream media. I began to talk because nobody Muslims? will talk. I was the first to talk to a non-political and non-biased level. I am not incriminated but I want to show the reality of what [There is] a myth that the Christians are aligned with the is happening in Syria for the Syrian population and the Syrian government because they are very well treated. It is a myth! I heritage and their resources. think that not to discriminate Christians isn’t a gift, it is a duty. So they were treated as all of the others but if you compare to some other Gulf countries, they were very well treated. Although the Sister originally came to Syria to use her knowledge In Syria? of Ancient Middle Eastern art to restore a dilapidated monastery, her legacy will be the brave message of peace and resolution she Yes, the ambassador of the Vatican said that he would give ten risks her life to propagate. Sister Agnes-Mariam’s relationship with out of ten to Syria on the freedom of religion. In Syria it was Syrian government agencies has allowed for humanitarian aid to forbidden to talk about religion. Religion was a kind of state the displaced. Sister Agnes-Mariam was also at the forefront of a secret. So it was forbidden to enter in religious discussion or to successful evacuation of thousands of women and children caught propose your belief. So we think that all of the people in Syria between rebel and government forces in October. are a minority, they have to understand each other, help each other and carry each other on their shoulders until the day the Following a two-day stay in Toronto as part of a weeklong visit to government will be able to give to each one or introduce each on Canada, Sister Agnes-Mariam travelled to New York to continue to its real participation in the shaping of the state because they are her North American speaking tour backed by the Syrian Solidarity not really participating today. Movement. The Movement is a nonprofit organization made up of American, Canadian and Australian peace activists seeking a non- Sister, you are taking great risks in speaking up, which we violent reconciliation. greatly appreciate and respect. What is your motivation? In your writing you have mentioned that it has to do with your For more information please visit humanity. www.syriasolidaritymovement.org

SHE CANADA 35 Priyanka chopra Makes History as the face of guess By Priya Kumar “I don’t believe what I’m doing is a ‘crossover.’ For me it’s all about being creative, and it doesn’t matter which country or language I do it in.”

It took Paul Marciano—the creative director of GUESS—only a moment, a cursory glance, to find the new face of his latest campaign. As one of the largest and most iconic fashion empires the world has ever known, GUESS has run campaigns that regularly feature supermodels (Kate Upton, Claudia Schiffer, Anna Nicole Smith) and Hollywood starlets (Drew Barrymore), but Priyanka Chopra brought something new to the Itable: her ethnicity. Not just any ethnicity, but South Asian to be precise. She is the first Indian woman to front the fashion and apparel giant and the precedent will no doubt pave the way for other South Asian faces in fashion.

Dubbed a young incarnation of Sophia Loren by Marciano, fashion fiends had an idea of what GUESS had in store for the new campaign. Vintage-inspired with black-and-white sepia overtones, Canadian rock ‘n’ roller Bryan Adams sat behind the camera lens—Chopra even opened up about a moment that involved Adams serenading her on-location. He’s in fact such a big name in India that when she initially heard he would be shooting the campaign she didn’t believe it was actually the singer.

The campaign is a huge step for both GUESS in regards to embracing diversity and Chopra as a global face. Considering the fashion label’s international reach and omnipresence in global premium fashion, the move is far less political than plain old good business sense.

GUESS was founded in 1981 by Moroccan-born, French-raised Georges and Maruice Marciano. They opened their first store in Beverley Hills and were soon joined by their brothers Paul and Armand in the business venture. Previously, the brothers had owned a chain of apparel stores in France but shut it down to avoid a FF 9 million tax bill. The store initially specialized in jeans designed by Georges; the name GUESS was selected because the brothers struggled with English at the time and it was a word they could all pronounce. The triangle logo GUESS has become known for featured prominently on the back pocket of the jeans, making the Marciano brothers pioneers in the designer denim movement of the 80s.

SHE CANADA 39 At the end of 1981 Georges Marciano took a trip to New York City to expand his denim empire. It was a trip that would change his career and solidify GUESS as a household name in American premium fashion. On a visit to Bloomingdale’s flagship store to peddle his garments, Marciano managed to convince buyers to take a chance on the relatively unknown denim brand. Despite his limited English, he managed to sell the department store giant a mere 30 pairs of jeans. Displayed for only three hours with a price tag of a whopping $60—a small fortune at the time—all 30 pairs managed to sell out completely.

Back in California, Paul Marciano took control of the GUESS image. Although he had no previous experience in brand marketing and advertising, his vision for the nascent denim brand was clear. In the 1980s advertising was all about clean studio photography, but Paul had other plans in mind. The campaigns that resulted revolutionized the fashion industry. As opposed to shooting in studio, Paul took the models outdoors to pose provocatively in black-and-white vintage shots. The campaigns were described by Forbes as “catering to teenage cravings for sex, power, attention and self-love…electric not only with sexuality but with an implicit brutality and exhibitionism as well.” Although not without its critics, the campaign worked making the brothers millionaires by the end of 1982.

The 80s and 90s marked periods of exponential growth and struggle for GUESS. Even with lawsuits against sitting board members, accusations of sweatshop conditions in American factories and knockoffs becoming available on every corner, GUESS still managed to diversify into home furnishings, children’s wear, watches and footwear. By the spring of 2000 GUESS was at its peak in popularity; it was no coincidence it was the same year Naomi Campbell, Anna Nicole Smith and Claudia Schiffer appeared in its campaigns. products like industrial building products (just ask Amitabh While 9/11 a year later and the recession resulting from the dot. Buchchan who endorses Binani Cement). Chopra’s road to fame com bust slowed the denim brand down, GUESS struck back began like so many of her contemporaries. She was crowned in 2004 with a campaign fronted by Paris Hilton—who was first runner up at the Femina Miss India pageant and went on to incidentally also at her peak at the time—in an effort to recapture represent India at Miss World. She won the title making her the customers and the glamorous image the brand was so well known youngest contestant to be crowned at only 18. for in the past. The high-profile collaboration also coincided with the launch of the Marciano brand. Named in homage of the This win paved the way for Chopra’s prolific film career. Without GUESS founders, Marciano was positioned as slightly higher- making light of the dozens of blockbusters she’s put out since end, focused on evening wear and resurrecting the now defunct 2000 that include The Hero, Andaaz, Kaminey, Fashion and Barfi!, designer jean of the early 90s. she only recently decided to make a crossover into Hollywood and American music. Her hit songs include “In My City”—a Today GUESS is a billion-dollar multinational retailer and one of collaboration with music producer Red One that became the the most renowned apparel brands in the world. Besides putting theme song for the 2013 NFL season—and “Exotic”, a club out a quality product beloved by their loyal customers for decades, track featuring Pitbull. It’s also a little known fact that Chopra, they have perfected the sale of an image. Considering the growth following suit of A-listers everywhere, lent her voice to the Disney in sales western fashion is seeing in Asia, it’s no surprise Priyanka Animation Studio film Planes, as the Pan-Asian champion plane Chopra is the face of GUESS in 2014. Her look is not only in line Ishani. with GUESS’ voluptuous, sex-kitten image, but she as a personality speaks to a nation of 1.2 billion that represent the future of of Clearly more than just a pretty face, Chopra has become the latest premium fashion sales. global face of South Asia. The actress once fondly known as “Piggy Chops” has certainly come a long way. The GUESS endorsement Priyanka Chopra’s fame is a product of the Bollywood machine— stands for so much more than yet another accolade in Chopra’s like a cookie-cutter, Bollywood has churned out dozens of fresh career. It’s the manifestation of the much-needed diversity the faces over the past few decades that have and will front countless fashion industry has been so adverse to in recent years. Now let’s brands from diamonds to cosmetics to even seemingly irrelevant hope this paradigm shift is here to stay.

SHE CANADA 41 SHE EXCLUSIVE: One-on-one with Priyanka Chopra

PRIYA KUMAR had the opportunity to catch-up with PRIYANKA Without a doubt, it’s Canada’s beauty. The mountains, lush greens, CHOPRA on a recent trip to New York City. Here’s what she had to and the crisp weather—it’s so different from Mumbai and LA, say about her work with GUESS, her music career and what she has which I love. I also really like the culture—it reminds me of a mini in store for fans in 2014. Paris…one of my favorite places in the world.

How does it feel to be the first South Asian face of GUESS and how Considering you’ve now successfully accomplished a music and did the collaboration come about? fashion crossover in America, do you have your eyes set on film next? Whenever I have been asked to give glam references for photo shoots, more often than not, I’ve referenced a Guess campaign. I don’t believe what I’m doing is a “crossover.” For me it’s all about The women are so classically beautiful, iconic, and feminine. To be being creative, and it doesn’t matter which country or language I honest, being a Guess girl was something that I would have never do it in. Acting is my heart, and I’d love to have the opportunity to thought of, but when I met Paul (we were introduced by my hair bring my talent to American cinema. stylist Peter Savic), within three seconds he said to me: ‘You’re it. It has to be you.’ For a major American fashion brand to move their campaign into a global space, well, it’s quite an honor.

Canadian music icon Bryan Adams shot the campaign. In your opinion, what did he bring to the look and feel of the project?

Bryan is actually featured in one of the campaign ads, which is probably my favorite shot from the entire campaign! He is really amazing and such a pleasure to work with—a true modern day renaissance man with captivating charm. We got along famously and I think that’s a lot of the reason why the photos turned out so beautifully—we had great chemistry… not to mention that he serenaded me with song!

How does fronting a brand with an international presence like GUESS differ from your work with South Asian brands like Ritu Kumar and Asmi?

My sentiment around this opportunity with Guess, to be the first South Asian face of a global fashion brand (who is best known for their blonde haired and blue eyed bombshells), is so much more meaningful than I can articulate. This has given me the opportunity to break barriers and do things that are different from what is normally seen…making the world a little bit smaller.

You dropped a few much-publicized singles in the past year. What can we look forward to in 2014 from your music or otherwise in North America?

I’m getting ready to drop my next single in March, which is a really cool EDM version of Bonnie Raitt’s iconic song, “I Can’t Make You Love Me.” Following that will be my album. That’s just the beginning for 2014…

You’ve done quite a bit of promotion for various projects in Canada. What did you enjoy most about our fine country?

SHE CANADA 43

Special Feature Special Feature

By Emily Durhan

Not only is MAX one of the most highly regarded names in the talent and event industry, MAX Agency offers opportunities to their clients to learn and develop their skills by paying for the training that is necessary to ensure that all talent is well prepared and confident in their field. This, in addition to years of experience has helped to shape MAX’s credible reputation in the talent and event industry. Secrets to MAX does not discriminate against height or physical appearance alone as indicated on the online evaluation package that talent fills out with success their information. MAX has successfully worked with talent of all ages, ethnicities and body types to remain competitive in the industry and give all people an opportunity to explore their talents.

The information from the online application is transferred to a highly skilled and credited agent who will book an interview time with the prospective client. Should the talent be offered a signing, they will have the opportunity to work with professional actors who run workshops to help the talent with auditioning and to develop their talents. Previous work is not necessary with these amazing workshops, as the talent will be given all of the skills that they will need to strive in the business. MAX supports the talent every step of the way; from training to the audition to the booking. When auditions are available, a MAX agent will be in direct contact with the talent about the details of the audition and our talent is within every right to accept or decline the opportunity because the comfort and happiness of our clients is priority.

In addition to developing talent, MAX also is highly regarded for developing companies. Their diverse database of models, actors and industry insiders will help brands take off at a significantly lower price than traditional ad agencies. Their creative takes on branding both companies and people are praised not only in Toronto, but also across Canada. If you are ready to work with the most notable names in talent and explore your talents contact MAX agency. It is time to take your career to the MAX.

Ready for the spotlight? Contact MAX Agency at (416) 482-5392 or check out their website at www.maxagency.com SHE CANADA 45 SHE CANADA 47 Special Feature

SHE CANADA 49 SHE CANADA 51 SHE CANADA 53 Wedding Feature

CP24 news anchor Pooja Handa spends her days reporting on the latest breaking news and events, but the biggest event in her life was fast approaching. With only six months to plan a large-scale wedding with all the fixings, the bride-to-be relied on family and friends to make her fantasy wedding a reality. Handa’s then fiancé Paul Pathak and she celebrated the traditional Indian festivities with 700 guests and topped it off with a wedding video scored by recent Oscar winner Mychael Danna (Life of Pi). Pooja Handa and Paul Pathak Tie the Knot in an unforgettable ceremony

By Kaitlynne E-A Smith

heir initial meeting was hardly a fairytale moment. The scene was The Spoke Club on King Street West last summer at a party of a mutual friend. With hundreds of people in attendance, Paul was leaving as Pooja entered. A male friend obnoxiously yelled, “Look Pooj, a tall brown guy, you two should get together and make babies.” That Tawkward comment prompted her to yell, “That wasn’t awkward” “Our families were over the moon about the union and so were our sarcastically as the elevator door shut in front of Paul. He was friends,” Pooja remembers. Although Paul’s friends may have been a intrigued and returned to the party determined to find her. Instead of bit more excited as the man formally known as the eternal bachelor finding Pooja, another friend introduced them, the pair grinned from had friends waiting years for the monumental day he would find “the ear to ear as they officially met. He asked for Pooja’s phone number one” and get married. from a mutual friend and called (not texted) her the very next day. Pooja remembers: “We went on our first date a few days later, and he The couple’s guest list of 700 people made them realize everyone’s says within the first 15 minutes he knew he was going to marry me!” excitement could bring 700 different visions of what their wedding Within three months they were engaged and by ten, married. should be. Their vision always took precedence, but by incorporating ideas, suggestions and especially help from family and friends during The wedding was going to be the biggest challenge the two would the six-month time frame, everyone was satisfied. Pathak and Handa tackle together. shared the decision-making, as he was involved in every detail so Wedding Feature

they could share the planning highs and lows together.

The three-day Indian wedding had each event incorporating traditions, delicious food and bright colors. “From a custom made crystal mandap, to the Groom’s grand entrance by two horses and a carriage, to an even grander Bride’s exit of being Handling a large amount of guests over the course of an carried out on a doli, to the over the top bejeweled wedding overwhelming three days of celebrations was not easy. Handa outfits,” it was hard to choose one aspect of the wedding best shared the secret to keeping cool in times of high stress, “It’s represented Pooja’s personality. amazing what a smile or a giggle can do. We laughed during the ceremony, during the photo session, and all through the An awkward chance encounter that turns into marriage sounds reception. It was therapeutic! We even laughed when the ice more like a plot of a rom-com than real life. Cue the couple’s sculpture our caterers generously threw in mis-spelled my idea to make a movie trailer for the wedding. The bride’s good name!” The couple’s happiness and love was clearly evident as friend Mychael Danna had just won a Golden Globe and Oscar guests remarked how much love you could feel in the room. for Best Score in “Life of Pi” when Pathak asked if he would do their movie trailer as his next project. With no compensation “We tried our best to be in the moment, to laugh and to enjoy all and a script that came last minute, one of Hollywood’s most the love we felt in the room. It was overwhelming. But despite sought after and busy composers generously agreed. Danna that, I felt like we were very authentic to who we are and our and Paul’s actor/comedian best friend Jazz Mann even flew in love. As over the top as it was... it was still honest and true to us the legendary Jazz trumpet player Leroy Jones and his band to finding one another, and the celebration of that love.” perform the first song at the wedding.

With help from Handa’s sister, Mann and videographers ‘Stories Worth Sharing’ they were able to pull off a humorous version of their love story. The six minute video was written by Handa one late night and took over twenty hours of filming to create. The end result was played at the reception before their grand entrance to roaring applause and was shared online afterwards for the rest of the world to see.

SHE CANADA 57 rita Chhabra may have got her start in entertainment as a Disney World performer, but Pnowadays the Indian singer is working hard to make music that will move you. Her focus on music came after graduating from Concordia in Montreal with a psychology degree leaving her purposeless. Realizing her happiness could only come from within, she decided to focus on music full time and has never looked back. While currently working on a new album, she is busy performing and breaking new ground as a South Asian Canadian singer. She was recently the first South Asian recording artist to sing the national anthems at NHL and MLB sports games. Song- writing and performing is balanced with activist efforts. She is an advocate for HIV/AIDS awareness after a trip to Malawi, Africa struck a chord in her to help others. prita chhabra Singer, Songwriter, Activist By Kaitlynn E-A Smith

When did you first realize that music would be more than just a How do you approach the process of writing a song? hobby for you? The world of entertainment is becoming more and more diverse, Normally, songs come to me. I’ll be doing the dishes or driving or are you excited to see more and more South Asian performers When I graduated with honours and got a BA in psychology. I was taking a shower and a song will come to me. Sometimes as a whole dominate the music scene? on stage receiving my diploma and everyone around me looked so or sometimes little pieces at a time. I do use systems and songwriting proud. I wasn’t. I realized then in that moment that I had a choice. techniques to ensure the song is as great as it can be, but it is a very Yes. When I was younger, I wished there was someone who looked Either live the life my parents wanted for me, or follow my heart and spiritual process for me. like me that I could look up to in the mainstream and there wasn’t. take my love for music seriously. I chose music! I hope I can be that girl for others, and I think it’s about time that You are the first South Asian recording artist to perform the people learn about our music and our culture because it really is Has your family always been supportive of your choice to pursue National Anthem for the NHL and the MLB. What was the beautiful. saw an opportunity to go to Malawi on an HIV/Aids research trip singing? experience like? and in that moment I knew it was meant for me. The experience As an advocate for HIV/AIDS you've traveled to Malawi on a taught me to never take my life in North America for granted again. No. It is hard because they wanted me to be happy and they thought Nerve-wracking and amazing. It’s a true staple song that determines if research trip and directed a short film. How have these experiences We have so many opportunities and resources just waiting for us to that if I was a psychologist, I’d be able to have a stable life and be you are a good singer or not. There’s no fancy dancers or dance moves changed you, and what were your motivations to take on this cause? take action, and we don’t because we’re scared and insecure. It really happy, but that wasn’t making me happy at all. Yes at times I’d love to to distract the audience and all the focus is on your voice. It’s thrilling pushed me towards my singing career with more determination have more financial stability as an independent artist but on the other and amazing to hear the whole stadium filled with just the sound I’ve always had two passions in my life. Music and helping others. It and guts. At the same time, it made me aware of global issues and hand, I got to introduce Russell Peters to my family, and he totally left of your voice and the applause just rocks, especially when it starts is my greatest ambition to help others through music. I feel like the things that are much more important than the issues in my tiny Prita them mesmerized! They see how happy I am now and I know they before you’ve finished singing the Anthem. People always used to cause chose me. One of my greatest role models and inspirations is bubble. I am proud to be a voice for those I met in Malawi, and I love still worry about me, but I have faith that it will all work out in the tell me that I’d never make it as an Indian girl singing English music, Oprah Winfrey. I saw her trip to Africa and this strong flame was lit educating the youth about my trip and all the mental shifts I had take end. My life is much happier when I’m living for a purpose, not just and here I am, in a sari, singing the National Anthem in French and in my heart. Something was telling me to go. A few months later, I place while I was there. for a paycheck. English and...it’s amazing! SHE CANADA 59 Last week I got a Facebook message from a guy I went to high school with who wants to go on a SHE: He may have feelings for you but it is hard to know since he is already in a relationship. It is hard to confront someone date. We rarely spoke back then and he had a bad you work with in case it makes things extra awkward but I would drop reputation for being a player. I know it is almost subtle hints to see how he feels towards you but nothing further than 10 years later, should I give him a chance and a casual flirt. You don’t want to be a home wrecker, especially if he and his girlfriend are serious. But he may be thinking of breaking up with reconnect? his girlfriend if he is unhappy and sees how great you are.

It has been a long time since you last saw this guy so 7. What does the future have in store for you? Can HE: I just signed up for online dating for the first time hopefully he has matured and grown up and is really looking to catch you share any upcoming projects with our readers? and am nervous to see what is out there. I made a up with you. I say no harm done by going out to see him. It’s up to you profile and talked honestly about myself. However, I just released my latest single and video “Aaja” a if he gets a second date. I know facebook is not ideal to reconnect but few weeks ago. I’m working on releasing a full CD it probably took some bravery to speak to you after such a long time. all the guys I see are interested in working out and that has a few of my recent singles and some new keeping fit, and want a girl who is interested in tunes. I’m also back in the writing process. We’ll the same. This has made me really self-conscious see what comes out of my writing sessions! I’m also SHE: I say once a player, always a player. He may be older going to be joining the cast of a theatre production but maybe not wiser. Send him a message back to see what his vibe of my body. Should I be worried I am not in shape in Richmond Hill in October called “Land of the is and if he really wants to catch up or if he is looking for something enough? Eternals” which is starring the Olympic champion else. See what friends you have in common and find out what he has Elvis Stojko! been up to now since school. If you two speak more just make sure you exchange some good gossip. 8. Finally, can you tell any young hopefuls out HE: In my experience, most guys lie about working out or lie there what it takes to make it in this business? about liking it so that girls will be more interested. Guys don’t really A co-worker friend of mine came to a party with me like super fit girls with lots of muscle because it makes them feel less Hard work and never giving up. If you want it, on the weekend. We had a great time and really hit manly! Don’t worry about your shape, most guys want someone with it’ll be yours as long as you are patient, work hard, a great personality and sense of humour before a super hot body (even perfect your craft and wait for your time to come— it off together. I am nervous to see him on Monday if they say otherwise). Most of my friends would rather watch TV on a it will come! because I am starting to have feelings for him even couch then lift weights at the gym. With a newly released single, the future looks bright though I know (and have met) his girlfriend! for this rising young talent. Download Prita’s latest single, “Aaja” on iTunes now where you can also SHE: Hmm, it is hard to say if it is guys in general or just find her previous album and singles. “Land of the the ones on the dating website you signed up for. If you have never Eternals” is at the Richmond Hill Centre for the HE: You need to figure out first if he has real feelings for been self conscious of your body before, don’t let signing up for one Arts October 10, 2013 tickets are available now. To you. He may think of you as a friend (sorry!) and is content in his website make you start. If you are worried about having the same learn more and follow her touring schedule visit her relationship. But, it may be a sign he is looking to stray in which case interests, consider joining your local gym. You will get to know the website www.PritaMusic.com. you deserve better! You shouldn’t be any guy’s mistress and you don’t lingo and maybe find a hottie there. want a guy who cheats anyways.

SHE CANADA 61 Special Feature Special Feature

Breast Cancer Awareness Among Muslim Women A Call to Change the Statistics

By Austin Zakari M.A.

ctober may Breast Cancer Awareness month, however Pertaining to breast health, it is good to take time to consider your own health statistics show that Muslim and wellness any time of the year. One simple at home women are gaining weight, test you can do is a breast self-exam. Unfortunately, marrying later and having Ostudies have shown that many Muslim women do not regularly do fewer children. Basically, they a breast self-exam. This is an important tool in early detection for are aligning with western this disease. Some good news is that breast cancer has been shown women in ways that they feel to be diagnosed less often in Muslim women than in non-Muslim may be liberating but are negative benefits concerning breast health. surviving. While modesty is part of the religion when it comes to Caucasian women. However, the fact is that it has been documented To give an example, in the 1970s Morocco’s mean birth rate was breast self examination there should be no second thoughts. This is that more Muslim women die from breast cancer than their non- about 7.4 children. Today, the country has gone through a drastic an important tool women can use to spot problem areas early on. Muslim Caucasian counterparts every year. Seemingly, there is a change in birth rate to about 2.4 children, almost in line with the There is nothing sexual nor inappropriate about the self-exam and it disconnect somewhere, meanwhile breast cancer is increasingly West, which is around 1.9-2.1 children per family. Definitely, a drastic should be performed monthly. Unfortunately, because sexual activity becoming a killer for Muslim women. There are many factors specific reduction of the amount of children a woman will bear in a short before marriage is not allowed, many young Muslim women do not to Muslim women that must be considered and which will help you period of biological time. This along with noted and dramatic female ever get examined by a gynecologist before they are married. This gage your risk factors for this disease. First, let’s start with the positive weight gain due to dietary changes, and the last discerning factor of visit is important to the health of every woman, sexually active or attributes that contribute to the lower incidence rate for Muslim increased alcohol and tobacco use amongst Moroccan women are not. At this visit the nurse will show you how to perform the self- women. Islam is a religion of piety, modesty and submission to God. creating a scenario of increased incidence of breast cancer. This is exam and what to look for and notice as you are doing it. As well, Piety and the diligence that Muslim women give to the religion is a not a phenomena found only in Morocco, across the Muslim world hygiene and other important factors will be discussed. This is not a positive factor in that Muslim women often have few sexual partners many of these changes are taking place. Smoking a hookah pipe or time to be shy, ask questions and remember that by protecting your and tend to stay chaste till married, believe in home life and family, cigarettes, drinking alcohol in bars and other “western” behaviors health you are ensuring the health of your future children. Another and honor their bodies by not abusing alcohol or tobacco. All of were seemingly unheard of for Muslim women just a few decades commonly perceived notion is that women who are past menopause these are documented safeguards against the disease. Modesty and ago. Now, whether in the western world or a Muslim country, do not get female cancers and do not need to go for annual checkups submission are important as they encourage women to follow the women are choosing to exercise more independence and adopt some to the gynecologist. This is not true and all women should see a are disfiguring themselves and going against God’s will for them. mandates of the Koran. The Koran promotes a healthy body and of these behaviours. Unfortunately, when examining their western gynecologist, and if over the age of 35 have regular mammograms, Other cultural stigmas may include avoiding a physician if it is a Ramadan is a tool to help control weight gain. Extra body weight has sisters who went through this in the 1960s one can see that by the once a year to assess their overall health and well-being. By doing male, feeling pressure within the family to take care of others more been shown to increase the risk of breast cancer. Additionally, the 1980s, and beyond, increased health problems were realized due to this, disease can be caught early and treated before it becomes wide then themselves, etc. These are all issues that have to be identified commitment to family is a protective factor for breast cancer. Having these behaviours. Seemingly, Muslim women will be wise to study spread and less responsive to treatments. and understood if they are to change. Once diagnosed with cancer multiple children, breast feeding, and starting families earlier are all the effects these choices have had on their counterparts and decide Muslim women can face many challenges in that she may not drive, positive benefits that help Muslim women keep their rates lower than which are worthy of adopting in order to maintain a healthy and Culturally, many Muslim women believe that a diagnosis of a female may not be in control of finances or make her own health decisions. their Caucasian/non-Muslim counterparts. Multiple studies have balanced body. cancer can be a social death for them. If they are not able to take These factors may greatly impact her ability to survive the disease. shown the protective effect of the above listed for their followers. care of extended family members or have their own family they fear Moreover, while there are many beneficial aspects for breast health divorce from their spouses. It has also been noted that Muslim women All in all, Muslim women have done well to protect themselves from While these benefits have kept the scale tipped to favourable it is for Muslim followers there are also a few that are detrimental to are adverse to mastectomies and other preventative treatments for the disease. Now it is time to become educated so that if at risk, or beginning to readjust and that needs to be addressed. Over the last the diagnosis of the disease. These cultural and religious behaviors cancer, feeling that if it is the will of God that they get cancer then already diagnosed, you have the tools and understanding to make decade or so, Muslim women have been undergoing some profound increase the likelihood that a Muslim women will be diagnosed at a God will take care of them. Also, feeling that by allowing procedures some of the most important decisions of your life. cultural changes. Some of these are very welcome and some are not. later stage of the disease, thereby increasing their likelihood of not to avoid cancers, such as hysterectomies or mastectomies, they

SHE CANADA 63 photography, depicting everyday stylish people, rather than the peacocking elite at Fashion Week. Since its inception back in April, Singh Street Style has become a small haven for quirky men’s style on the Internet, and one of the last vestiges of unfiltered and Singh Street Style authentic fashion in the blogosphere. It also establishes Sikhs as some of the best dressers A Totally New Kind of Fashion Blog around.

By: Liz Guber Bahra’s own outfits appear frequently on Singh Street Style. His formula for dapper dressing goes something like this: a fitted blazer or cardigan paired with a coloured trouser (cuffed at the ankles, of course), accented with bright socks and slight hese days it seems one word best describes the current home county of Essex. Looking beyond the streets of his city, pout. The finishing touch—the turban—is state of fashion blogging –oversaturated. Millions are logging on, Bahra noticed a distinct lack of stylish turbaned men depicted in often brightly coloured to complement the Twriting their unfiltered (and often uninformed) opinions and mainstream fashion media. Seeking to change the turban from an overall look. It is a playful, yet sophisticated hitting the “Publish” button. For every Tavi or Blonde Salad there often-misunderstood religious garment into something modern and approach, and it works. are thousands more vying for the freebies, Fashion Week invites and stylish, Bahra started Singh Street Style. brand collaborations that come with being at the top of this fickle Bahra, who started taking photos at 17, is industry. To stand out one must find a niche. Beyond being unique, Those depicted on the blog are often people Bahra encounters on hoping to parlay his blog into professional it’s also crucial to remain true to one’s brand. Singh Street Style, a the street, intrigued by the way they style their turban, he tells them styling and photography opportunities. men’s fashion blog out of London, is the latest online effort to come about his online venture and asks to photograph them. Most are As his blog continues to be a daily dose of to the foreground, grabbing global attention for its one-of-a-kind happy to participate. The outfits captured on the blog are interesting inspiration to thousands of readers, we’re approach to style. enough from the shoulders down, often featuring the latest finds certain that opportunity will come knocking from Topman. But the turban—often styled to match a pair of very soon. Founder Pardeep Singh Bahra grew up getting the wrong kind brightly coloured socks or trousers—takes the looks to a new level. of attention; his turban made him feel like an outsider in his In this way Bahra’s blog evokes the early days of streetstyle Check out the blog at: www.singhstreetstyle.com

SHE CANADA 65 13

2 1 3

11 12

4

6 5 weekend WARRIOR 15 14 7 Grab your overnight bag and pack it with these weekender essentials. Comfortable fits and fabrics 1 MYKITA Sunglasses $400 makes these finds perfect staples in a man’s wardrobe. For an update on an overnight bag, 2 BILLY REID Jersey polo $78 try a backpack like the Givenchy Doberman Print 8 3 KOLOR Silk blend button down shirt $540 one featured. The Hartford Chinos and Rag&Bone cardigan are the ultimate in comfort, even your 4 OLIVER SPENCER Cotton jacket $430 girlfriend will want to borrow them! 5 RAG & BONE Cardigan $290

6 DOLCE & GABBANA T-shirt $380 7 UNIFORM WARES Steel watch $270 17 8 ALEXANDER MCQUEEN Slim fit jeans $525

9 CASTANER Espadrilles $175

10 BALENCIAGA Cotton jeans $610

11 NEIGHBORHOOD Wool Jacket $530 18

12 SLOWEAR Sweater $265

13 JUNYA WATANABE Trench coat $810 16

14 PIERRE HARDY iPad Case $200

10 15 HARTFORD Chinos $180 9 16 GIANVITTO ROSSI High tops $620

17 UNIFORM WARES Watch $785

18 MULBERRY Weekend bag $2,050 SHE CANADA 67 Brunch at Weslodge Saloon By Liz Guber

s you walk down Toronto’s King Street West, beautifully presented on a bed of arugula and other Weslodge is impossible to miss. With its greens in a refreshing citrus dressing. towering bright yellow doors and flashing sign, the restaurant isn’t shy about announcing My brunch companion ordered asparagus served with Aits presence on one of the city’s most happening streets. homemade phyllo pastry and truffle oil scrambled eggs. I was somewhat envious of her selection, and rightfully so A part of Charles Khabouth’s entertainment empire, as the truffle eggs were rich and flavourful complemented the hunting lodge themed restaurant executes its theme the crisp asparagus and buttery pastry. The best part perfectly. If you’re not a fan of taxidermy, it might be best however, was the herb-infused ricotta that topped the to stay away as the two-story space is filled with the heads dish. of almost every species of wild game found in North America. Bartenders wear gun slings, their hair slicked Weslodge is certainly worthy of mention in a discussion with pomade. of Toronto’s best brunch spots. With their unique décor, artful approach to food and fabulous location, it’s only Choosing to avoid the bustling après dinner crowd, I a matter of time before a long line up becomes a regular opted instead to pop by for Sunday brunch. The warm sight beside those yellow doors. décor of Weslodge made for the perfect winter weather escape, and after one glass of fresh-squeezed orange juice, I was ready to partake in the quintessentially Toronto tradition of brunch.

There’s no denying that other cities take their weekend brunch seriously, but Toronto seems to take it to another level. Ask two people what is the best Eggs Benedict in the city and you’re bound to spark a heated debate of East end versus West, of a trendy new place versus a kitschy mom and pop establishment. Looking around the crowded first floor space at Wesldoge, it seems that I may have found a worthy contender. There’s no denying that other cities take The Eggs Benedict at Weslodge were served with smoked trout—a refreshing take on the classic brunch staple. their weekend brunch seriously, but This fundamental of brunch cuisine did not disappoint. The tower of poached eggs and hollandaise sauce was Toronto seems to take it to another level.

SHE CANADA 69 Five Guys Online Dating is to Avoid on Dead and it’s all

1.) The South Asian fetishist Tinder’s Fault He’s not South Asian. You are. He seems to know more about Bollywood, South By Priya Kumar Asian wedding customs and travelling India than you do. He knows exactly what it is your parents are looking for in a future son-in-law and successfully plays up all those qualities. But be warned, he nline dating is so ten years ago. There was nothing was to meet people. The is into your type and not you—yet. Take more awkward than sitting down to a re-run of Friends back in 2005, success of Tinder is in it slow. Oonly to be bombarded by ads for Lavalife and eHarmony. While the simplicity of the app. social networking grew alongside the Internet, there seemed to be It gives users a series 2.) The hotshot financier with his a stigma associated with going online in search of true love. What of photos of the gender smartphone(s) glued to his hand were the implications of being a member of an online dating social they’re interested in, His phones (cringe) are on display on network? Did it represent the inability to make connections in real displays all mutual friends your dinner table. He checks them life? Or the fact that one was so unlovable that the Internet was their and interests (based on what it finds on Facebook) and lets users busy to meet new people. Sitting down and We find work on LinkedIn, re-connect individually after every vibration (double only recourse to making new friends? There was a very memorable know their proximity to their match. Similar to the archaic website flipping through Tinder on one evening with distant relatives on Ancestry.com cringe). Although he may be very busy scene in the Jennifer Love Hewitt teen flick Can’t Hardly Wait “Hot or Not,” users swipe left for “no” and right for “yes”. The will produce far more real-life dates than and stay in the loop with current friends and important, you can’t help but wonder (1998) that depicts two nerds hashing out a plan to embarrass a few hundreds of profiles users are able to go through result in multiple making awkward small talk at a mixer via Facebook. Tinder’s USP is clearly how many of those vibrations are from cool kids at a end-of-year grad party. One asks the other about his matches. Once a match is made, the lines of communication are every night of the week.” different; “It started with the realization Tinder. girlfriend’s upcoming visit that weekend to which the other explains opened. that there are many apps that connect us her cancellation: “She has some photo-shoot in Fiji for a catalog or There are a few basic rules to using Tinder. with people we already know, but none 3.) The aloof charmer something like that…That’s just the price you pay for dating Christy Justin Mateen, co-founder of Tinder describes the app as fulfilling Firstly, the app itself suggests not sharing that do a great job of helping us meet new He’s the perfect first date. Well- Turlington.” The scene not only highlighted the naivety of the two a basic human need: “As humans we have this innate need and contact info and meeting until you’ve people,” explains Tinder’s homepage. read, cultured and knows exactly social outcasts skulking behind the hedges at a party they were not desire to meet people,” he explains. “In the past, social networks properly had the chance to interact and Creating connections that would not have how to charismatically handle those invited to but also the general attitude in the late ‘90s towards online were concerned with connecting you with distant members of speak over the phone. Secondly, along otherwise existed seems simple, but prior awkward lulls in conversation. He even dating. It was for the weak and pathetic that are not invited to cool your network of friends. Tinder is all about connecting you with those same lines, it’s also important to to our whole digital worlds being available chivalrously picks up the check at the end parties with fabulous people to begin with. new people. And we find that valuable, especially because we’re ensure you and your date want the same in the palm of our hand, such a notion of evening. Then he makes the mistake of constantly running around and don’t have time to slow down and things. If he’s looking for a long-term would have been impossible in the past. asking about your cat when you told him To this day this notion is only further reinforced by the tedious and meet people.” relationship that may become marriage “The whole Tinder experience is designed three dates ago you have a dog. Watch time-consuming membership survey singles are made to fill out one day while you’re looking for a date to to be familiar and emulate the way we him get out of that awkward silence. upon joining one of these networks. For today’s twenty-somethings After speaking to several close friends across the world that are your office Valentine’s Day party, someone interact in real life—digitally reproduced, taking the time to answer questions about what they value in life regularly active on the app, they all agreed on a few things. One is going to end up hurt and confused. enhanced, and made mobile.” Tinder is so 4.) The deceptively short guy (when most don’t even know what they’re eating for lunch that day) said, “It’s not unlike walking to a bar or club and seeing a girl you Finally, it’s important to remember that popular these days it’s become a verb (i.e. But he looked so brawny in his photos. to feed into the refined matchmaking algorithms these dating sites like. In the real world you may be too shy to go and say hello, but Tinder is only a tool to help you meet new Let’s Tinder and compare our matches). There’s no way around this one. boast of, complicates what in the real world is a simple process. Boy on Tinder you already know how she feels based on whether or not people. Every date you go on is a gateway The last time that happened to a social #tinderfail sees girl, asks girl out, connection is made. Or not. Considering you match.” The app moves so quickly that in the situation you do to a new world of potential friends and networking site the world witnessed the the surge of smartphone use in the past five years, simplifying the not match with a particular profile, it’s forgotten almost instantly. acquaintances, so if you don’t see a spark most highly anticipated IPO of all time, a 5.) The self-deprecating comedian online version of this became necessary to suit the lives of present- Another said, “It’s dating without the letdown of rejection! And with one particular match, it won’t hurt to blockbuster Oscar-nominated film based He knows how to tell a good joke. He’ll day singles. Then came Tinder. because it’s so simple it feels effortless as opposed to desperate.” open your social circles up to one another. on its founder and a user base of over one keep you in stiches the whole evening You may not have seen any chemistry with billion users worldwide. The Business until he sees your interest wane or While I was on vacation last year, an old school friend who is It’s not only for the casual dater. A close South Asian girlfriend that cute, but a little shy for your taste tech Insider is much less subtle in saying, exhaustion set in from a long workday. now based in the States, told me about the app. Her best friend of mine who never saw herself using an online platform to find a entrepreneur, but your best friend might “We’ve heard extremely bullish investors He’ll take it hard and maybe take a few in New York City discovered it and couldn’t get over how easy it match was thrilled with the results saying, “Life today is just too see the love of her life in him. describe [Tinder] as the next Facebook.” shots at you in the process. Run. Fast.

SHE CANADA 71 SHE DeBates SHE Debates:

policies. When analyzing Canada’s stance on The company seeks to communicate a positive message hijabs, not every province shares the same views as and respect to the fundamental value the brand Alberta. embodies-freedom.

The Parti Quebecois has proposed a charter to ban In Whitby, Ontario, Lakeridge Health posted a hijabs worn by Quebec’s public employees. It also recruitment ad on social media — the image includes any visible religious symbols including is a smiling woman wearing a hijab and turbans, yarmulkes and large crucifixes. white lab coat. The advertisement reads, “We don’t care what’s on your head. We In an interview with The Canadian Press care what’s in it.” in 2007, Prime Minister Stephen Harper rejected the notion that Canada is facing According to Lakeridge Health CEO a crisis involving newcomers who do not Kevin Empey, the ad is an attempt accept the nation’s values. to raise the facility’s profile which is “I know there’s a popularly expressed relatively unknown among health- view that immigrants come care professionals—despite being one here and they should change to of the largest community hospitals suit the country. I think they in Ontario with four hospitals in overwhelmingly do,” Harper Durham Region. said. “But I think the fact is our country also consciously changes There are 240 vacant positions, somewhat for new immigrants and including nurses and pediatricians new cultures, and I think that’s a successful after the hospital recently opened a model. I think if you look around the world new building. Empey remarks, “Part of for issues of immigration and cultural recruiting people is make people aware of integration, Canada is as successful as any what you are, we thought this controversy other country in this regard.” But Harper’s in Quebec might give us an opportunity hijabs government has also prohibited Muslim to target one community. It might help in women from covering their faces while recruiting in Ontario as much as Montreal.” By Kaitlynn E-A Smith taking the oath of citizenship, a move that society garnered support from certain Muslim-Canadian groups. Democratic countries around the world have faced similar divisive issues on religious appearances. In Sweden for example, “Isolating and separating a group of Canadians or allowing that the country is split as a grassroots movement defending women’s group to hide their faces while they are becoming members of rights to wear a hijab is backed by politicians and celebrities. But our community is completely counter to Canada’s commitment critics say it supports a symbol of female oppression. A pregnant ijabs have been the subject of controversy in society for with their uniform. The Scotland Yard incorporated the turban in to openness and social cohesion,” said Jason Kenney the Minister woman attacked outside of Stockholm for wearing the veil, sparked Hmany years. All over the world, governments have enacted laws to uniform several years ago, but have now followed suit to include a of Employment and Social Development and Minister for a nationwide outrage. She was hospitalized for a concussion after allow or ban the religious veil worn by Muslim women. hijab option. Multiculturalism. having her head slammed into a car and passing out. No arrests were made in the incident but police confirmed the incident was a The hijab comes under the most scrutiny in the professional realm. Now in Canada, the Edmonton police service is revealing a Kenney also added, “It’s no secret that we’ve seen instances of hate crime motivated by the woman’s faith and dress. Governmental employees are regulated by law in regards to what can prototype veil for women to wear under the standard police cap. culturally rooted abuse of women, so-called ‘honour killings,’ forced and cannot be worn as they reflect the values of the area, province marriages, and spousal abuse, and even female genital mutilation. In April 2011, French law was constitutionally cleared for banning and country. Unlike a traditional hijab, it is to be affixed with tear-away snaps, We want to make sure that people understand that multiculturalism the wearing of full-face covering, including but not limited to and designed so as not to obstruct an officer’s vision, or even doesn’t create an excuse to engage in those barbaric cultural burqas and niqābs, in public. The model of republican assimilation The shifting opinions and regulations of religious headgear have breathing, during a struggle or other dramatic situation. It is being practices.” forces immigrants to leave their origins behind and adopt French made for countless newsworthy headlines over the past decade. tested by the force’s tactical training unit, though a final version has culture. The latest headlines tout the government divisions and private not yet been released, said Leila Daoud, a civilian spokesperson for Yet it would seem that some companies don’t share Kenney’s views. companies that began advertising new incentives to recruit hijab- the force. In a hugely forward thinking move Harley-Davidson launched a The federal government of Canada is threatening to intervene if wearing women. new ad campaign on billboards and in newspapers in Quebec. The Quebec’s law of “societal values” passes. City councillor Scott McKeen calls it a “gesture of inclusion” toward photo features a woman’s face split in two, half wearing a hijab The metropolitan police in central London, England were the immigrants who can feel nervous about Islamaphobia especially wearing with a darker complexion and half blonde and blue-eyed How far does a multicultural, modern country like Canada need to first predominantly Caucasian country to introduce a head cover when finding gainful employment. The city of Edmonton is proud of with a helmet on. The text translated to English reads: “To each his come to provide fair and equal treatment to its people? The fight to designed especially for Sikh men and Muslim women to wear this inclusive step for their province and reflecting its immigration own religion.” keep the country a cultural mosaic is ongoing where every citizen can get involved and have their say for what is right.

SHE CANADA 73 SHE CARES SHE CARES

he economic situation in the Palestinian West nutrients to grow and develop healthily. A family who has a sack of Bank is becoming desperate. Due to the political rice will be able to spend its daily cash supply on other food items and situation in the region, economic activities are will thus eat sufficiently and have a more balanced diet. at an all-time low and unemployment is on the rise. Even people who are employed suffer as A sack of rice will enable family providers to adequately feed their their employers, notably the Palestinian National families for a month or more. Assuming an average family size of Authority, are unable to pay their salaries. It seven, which is a conservative estimate in Palestine, 2,450 people will is estimated that presently 65 percent of the benefit from this project, at least two thirds of them children. A mere population in the West Bank lives in poverty. This means hidden four Euro are sufficient to improve a person’s nutrition for a whole starvation, especially for families who already were poor before the month. current economic recession and do not have reserves to fall back on. Families headed by a woman and without a male breadwinner, the Dear LFT donors: When you sit down for your daily meals, think of sick and the elderly are hit hardest. Most Palestinian families are those who look at an empty table and have to go to bed hungry. By large. In some regions, the average family comprises no less than nine giving a small part of what you spend on food every month, you can members, most of them children of school age, who all rely on a sole significantly improve their lives. The Lady Fatemah Charitable Trust is one of the first charities to use its own unique breadwinner. text code, LFCT14, to raise funds by using JustTextGiving, a service available to Vodafone subscribers internationally. Humanitarian Relief Society (HRS), a Palestinian humanitarian To Donate or Get Involved Contact: organization active in the West Bank, especially in Arroub refugee In the spirit of the LFT, this is a new service which has no set up or associated costs for camp, therefore proposes to distribute a 20-kg sack of rice to 350 September Lodge, Village Way, the LFT and every penny donated via text goes directly to the LFT. Once your donation extremely poor families. Rice is the main staple of the Palestinian Little Chalfont has gone through, you can also add Gift Aid to the donation, which we recommend as diet and is eaten for lunch and frequently dinner. Most families Buckinghamshire it gives us an extra 25% on your donation. cannot afford to purchase a sack of rice and resort to buying small HP7 9PU quantities on a daily basis. Little money remains to purchase other For more success stories and information about how to donate, please visit: ingredients of a nutritious meal, for example vegetables, cooking oil [email protected] http://www.ladyfatemahtrust.org/ and meat. Eating only or mainly carbohydrates leads to malnutrition Tel: +44 (0) 1494 762 063 in the long run, especially among children, who need all kinds of Fax: +44 (0) 1494 762 286 Mob: +44 (0) 7798 761 020 / +44 (0) 7798 769 030 SHE CANADA 75 Exercise, exercise, exercise! Staying fit and active will not only get you beach ready come summer, it will also help fight off the flu. Every 1time you jog, walk or do cardio you’re boosting your body’s immunity—the natural defense against viruses.

Eat right A well-nourished immune system is better able to fight off a virus. Vitamins and antioxidants found in dark 2green, yellow and red fruits and vegetables are key.

Get plenty of sleep and reduce stress Stress impairs the immune system and a lack of sleep can make you susceptible to catching a virus. Adults 3require seven to eight hours of sleep a night. Drink lots of water Increasing your water intake will help you stay healthy and lessen the chance of you coming down with flu. When you are feeling under the weather, drinking extra fluids prevents dehydration 4caused by fever, loosens mucus, and keeps your throat moist. Warm liquids are preferable, and there is some evidence that how to inhaling steam early in the course of a cold or flu may reduce the stay healthy spread of viruses in your upper respiratory tract. By Liz Guber during cold season Try a Home Remedy There are lots of Vitamin C supplements and other immune system boosters readily available on drugstore shelves. Why not try a natural product to keep 5colds at bay? Oregano oil has long been pring is nearly here, but you’re not out of the woods considered a secret weapon against colds yet. ten-twenty five percent of the Canadian population will and flu because of its natual anti-viral Scontract the flu this winter, and although it seems as thought and anti-fungal properties. Sore throat? the snow is melting and layers of sweaters are coming off, we Try adding red pepper flakes, lemon juice and honey to hot water for a brew still stand a higher than usual chance of getting sick this time that’s surpisingly soothing. of year. Everyone is well aware that frequent hand washing is one of the best ways to fight off germs, but we’ve gathered By following these simple steps, you some other tips to help you make to Spring cold-free. can fight off the flu and start the Spring season feeling your very best! SHE CANADA 77 Health & Wellness Health & Wellness spring forward to your summer body By Sam Trotta

Sam Trotta, RTSM, MATCS is the Co-Founder of Striation 6, an exercise consultancy firm in Toronto. He was the 65th person globally to attain the distinguished dual designation of Mastery Level Resistance Training Specialist and Muscle Activation Techniques Certified Specialist. He has been a personal trainer and manual treatment specialist in Toronto for 12 years. First things first: greatest success in this area has been in consulting with a Registered Holistic Nutritionist that also has a background • Try your best to be accepting and at peace with the way in physique-based training. your body looks right now. Self-loathing thoughts and feelings will only prolong the time it takes to make any Next, you must begin to exercise. Specifically, your focus desired changes to your physique in time for the summer. must be on building muscle in order to create lasting Self-acceptance, however, will only work towards the changes to your physique. An increase in your muscular positive results that you are craving. density will increase your natural caloric metabolism and, in turn, create a machine that burns fat all day long • There is nothing written anywhere that says you NEED (provided that your nutrition is in check). Ladies: you like to have only fond memories of holiday meals. to make any changes to your appearance to go to the will not become “bulky” in efforts to add muscle to your For as many family squabbles and kitchen mishaps as may beach. I am only addressing this topic as it seems to be a physique. “Bulk” takes significant efforts through nutrition Ioccur around my family’s festive dinner table, I have far more major concern amongst my clients and people I generally and supplementation in order to achieve. That women recollections of laughter, family and friends. meet through the fitness industry. That said, if you have undertaking muscle-building efforts will become oversized put on some weight over the winter through overeating and “look like men” is simply a lie. Another type of memory—a less pleasant type—tends to or under-exercising, then do take my points here under Every body, accumulate over the holiday season. And, unfortunately, it is consideration in an effort to improve your health and As always, I would encourage you to undertake the advice the type of memory that lasts far too long. Memories of holidays lifestyle for the future. Any physical improvements that of a personal trainer in your exercise efforts, particularly desserts, dinners and drinks can linger for months or even years you experience will be a bonus. if you have never exercised before, and especially if you no matter what on our tummies, faces and rear-ends alike. have had trouble adhering to exercise routines in the past. In order to achieve your summer physique, the most Find a trainer who understands your goals, and one that is it looks like, If you have put on some excess weight over this past holiday important thing that you should do is act. Now. Not later; sensitive to your emotional needs as a client. A good trainer, season, rest assured that you are not the first person to have done not tomorrow; not after you get back from Spring Break. more than anything, is client-focused and should be able to is beach-ready so. It is a very common occurrence. But, now it’s Spring and Now. Next, make an appointment with a nutritionist in adapt to your needs in order to facilitate your progress. beach season is around the corner. If you’re anything like me, order to get back on track with your eating habits. This is so long as you may be thinking about whether or not the physique you’re fundamental and, to be quite honest, far more important Achieving your summer beach body shouldn’t be an currently sporting is beach-ready. than your exercise routine when it comes to physique-based intimidating prospect. Above all else, take action now. the person it exercise goals. No matter what anyone tells you, they are Procrastinating will only lead to increased anxiety. Lastly, Clarification: every body, no matter what it looks like, is beach- simply lying if they try to make you believe that any exercise shift your lifestyle, permanently, towards deliberately belongs to feels ready so long as the person it belongs to feels that is so. However, program of system can win over poor nutrition (it is, in healthy food choices and effective exercise. Then, next year, if you are not one of those people, the approaching beach season fact, my love and affinity for the art and science of exercise you will be able to enjoy holiday feasts and your summer that is so. can bring on anxiety, pain and even avoidance of what would that has helped lead me to this conclusion). Your food is beach body with balance, acceptance and ease. otherwise be fun summer times by the beach and poolside. paramount to your weight and fat-loss goals. Personally, my

SHE CANADA 79 SHE PARENTS SHE PARENTS

3 1 3 4 1

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6 5 hoy atey 5 A M ! 6 With spring on the horizon, nothing 7 Peonies says sunny weather better than a sailor boy. We searched the seven 7 seas for the cutest boy’s clothing trends and stripes are on trend. Deck your little man out in navy and Pink blue, white and red. Don’t forget Just in time for Valentine’s Day, floral a jacket for when the seas turn pink clothing and accessories will get stormy, we love the bright yellow your darling ready for springtime before raincoat from Hatley! the flowers bloom. Fill her closet with clothing in a plethora of blossoming prints in every shade of pink from blossoming rose to delicate tulip and every bouquet in between! 9

8 1 ARCHIMEDE Sailor top $65 1 RICHMOND JR Pleated Dress $405 2 ARMATA DI MARE Anchor sweater $89 2 MONNALISA Floral coat $265 9 3 ARMATA DI MARE T-shirt $45 3 SIMONETTA Floral dress $250 4 ANCAR Suit $75 4 DARCY BROWN Cotton Nightie $45 5 MITTY JAMES Swimming shorts $23 5 MONNALISA Tulle skirt $180 6 HATLEY Raincoat $70 6 RORO Headband $50 10 8 7 ARMATA DI MARE Cardigan $80 7 MISS BLUMARINE Pleated skirt $215 8 GF FERRE Deck shoes $200 8 GREVI Bag $115 9 TOMMY HILFIGER Striped polo $55 9 ROBERTO CAVALLI Floral boots $225

10 DOLCE & GABBANA Floral top $145

SHE CANADA 81 Inside the Sambadrome By Robin Esrock

up to $150 depending on your view of the action. Six-seat open booths cost around $2500 per night, while camarotes , which accommodate dozens and include drinks and food, reach up to $40,000 per night. Security is tight. Each camarote hands out special designed shirts that must be worn at all times, along with ID cards. As is the custom, we use scissors to redesign our shirts into something more fashionable. Even in uniform, everyone gets to be unique.

n the world of spectacles, it doesn’t come any bigger, Once we pass through multiple levels of security, the atmosphere is brighter, and hotter than Rio de Janeiro’s annual Carnaval. one of a frenzied major sporting event: crowds, vendors, programs, IEach February, over 700,000 tourists will invade the city, announcements on loudspeakers. Judging booths lined the parade crowding the beaches, literally dancing in the streets of street, ready to award points for themes, costumes, floats, music, Copacabana and Ipanema. Bloco parties sprout up all over the and performances. The winner of this competition achieves city, open to all, banging their way through neighbourhoods national acclaim, along with high-paying sponsors and members. with drums and dancing. The summer energy crackles The final voting is televised around the country, with the winning in an already frenetic city, and at the heart of it all is the Ana is well familiar with the annual madness of Carnaval. spends around $3.5 million each year on its parade. I had no idea samba school entering into the pantheon of Carnaval greats. Sambadrome. 60 000 people will cram into the cement stands The heat, crowds and music may be exhausting, but this is the that Carnaval is a self-sustaining industry, employing thousands of and private booths of this 700m long stadium, watching month every Brazilian lives for. people to make it all possible. With twelve samba schools parading A massive round of fireworks signals the first school is entering thousands more celebrate with lavish costumes and jaw over two nights, I am ready to experience what kind of party $42 the street. They have just 82 minutes to get to the end of the dropping floats. Some will be there for the show, some for the As I prepare for the evening ahead, Ana explains how each million dollars can buy. street, crossing the iconic arches of the Sambadrome or face point party, but as the fireworks explode into the early morning, samba school represents a community across the social and penalties. Having been to Mardi Gras in New Orleans, I figure I’d nobody goes home disappointed. economic spectrum. Up to 4000 members perform for each We are invited to a camarote, one of the private booths that know what to expect. Oh no, this is something else entirely. school, as part of an overall theme. Each member pays a overlook the parade street. The spectrum of Rio’s socio-economic My Brazilian wife Ana is telling me to get some rest. Tonight costume fee, with choice positions priced accordingly. It life is reflected in the event’s ticket prices. The low income sections, It is pure scale. Floats up to ten stories high, with dancers shaking is the opening night in the Sambadrome, and we can expect might cost a $50 to walk on the floor, or thousands for a open to people from favelas, are reserved at around $7 a seat. In their bodies on the top — no ropes or safety nets. Sequins and to get home at around 7am. Having grown up in Copacabana, marquee spot atop a float. Incredibly, the average school the stands, the average ticket price is about $70, although can go feathers by the millions. An army of drummers. Animated

SHE CANADA 83 ON THE ROAD

bare love beauty animals, giant legends of literature, a huge glowing robot shaking Imperatiz pays homage to every religion. Every year, the themes By Emily Durham its head. Each float outdoes the rest, and they keep coming, up to a and costumes change, with two schools demoted, and two schools dozen per school. Interspersed are hundreds of people in costume, promoted to the big time. Several years ago, a fire destroyed the singing and shouting and most noticeably laughing, having the warehouses of three top schools, just weeks before Carnaval at a time of their lives. Providing the rhythm is the batteria, the drum cost of millions. Grande Rio lost 3000 costumes alone, and the corps, pounding the signature Samba beat with a chorus singing hard work of over 7000 people. Organizers quickly announced there over the top. The school’s song is repeated until the very end, so would be no schools demoted that year, and with the assistance of that everyone knows the lyrics, and all 60,000 people are joining sponsors, government, and other schools, Grande Rio still managed in. The Queen of the Batterias are Brazilian goddesses, flashing to compete. The heart of Carnaval, with all its colour and excess, is are Love Beauty is a purely Canadian beauty brand inspired their muscular bodies, vibrating on their stilettos, blowing kisses still the gathering and support of its communities. by simplistic luxury and eco-friendly radiance. Bare Love Beauty is and smiles as the crowds cheer and the media fawn. I am covered Bspecially formulated from their exclusive OlioLove Technology, a in sweat from dancing, exhausted from the eye candy, and amazed Forty eight hours later, my nerve sockets have blown. Too natural blend of international oils to save women’s skin and hair from there are still 11 more schools to come. Amongst them Beija-Flor, much stimulation, too much drumbeat. I could now judge the looking tired and dull, especially as the seasons change. Their unique Portela, Salgueiro, Villa Isabel, Imperatiz, and Ana’s favourite performance of the dancers, and debate the merits of the themes. formula, eco-friendly practices and dedication to women’s beauty sets Mangueira. “They don’t have the most money, just the most heart.” Later that week, I sat with my in-laws riveted to the TV set as results them apart from the synthetic and heavy products on the market. were being announced. Brazilians see parading in the Sambadrome Madonna is in attendance, as is actor Gerald Butler. Earlier that as a sport, in a nation where sport is religion. I can only imagine The Founder, Rebecca Cook is both a graduate of the University of week we had bumped into French actor Vincent Cassel at the the atmosphere of the 2014 FIFA World Cup, and the 2016 Summer Ottawa and beauty expert. After graduating, Cook worked for multiple prestigious Copacabana Black Tie Ball, one of several annual balls Olympic Games. Rio de Janeiro certainly knows how to stage a prestigious beauty companies and traveled the world to develop brands that take place throughout the city. Back in the Sambadrome, party. and speak about beauty at trade shows and on television networks. By dozens of Brazilian media celebrities are parading on floats. I look combining both her passion for the beauty industry and inspiration over to see Paris Hilton taking photos from the next camarote, for Robin Esrock is the bestselling author of The Great Canadian Bucket from the use of natural oils in ancient skin and hair care, Cook created once not the centre of attention. She even wears the appropriate List, and the host of the OLN/City TV series Word Travels. You can Bare Love Beauty. Bare Love Beauty’s mission is “to naturally support camarote shirt, although it did look professionally customized. find him at www.robinesrock.com and promote a woman’s inherent beauty and never allow their most

Some of the schools are circuses, with trapeze acts and stunts. Some of them use floats and costumes to recount great moments in Brazilian history. The Portela school focuses on technology, while

SHE CANADA 85 Rebecca Cook’s creativity is drawn from, what she calls, the “simple things in life” including touch, nature and laughter.

vital organ to age” with naturally derived products. Rebecca Cook’s oily skin but will help to balance the skin’s condition. In addition to creativity is drawn from, what she calls, the “simple things in life” being effective, the line also feels luxurious with subtle, all natural including touch, nature and laughter. This new and expecting and allergy tested scents. mother gained a new appreciation for what a woman’s body is capable of and infused this recognition into her products. “I have The BareLove Love line is essential not only for the harsh winter grown to love what our bodies are really capable of, the miracle of but for a year-round glow as it moisturizes and nourishes without what takes place. It has made me care even more for my skin and the synthetic side effects. Their naturally timeless products are how powerful an organ it really is. My brand has really helped my reflective of a genuine dedication to women’s beauty and the health own skin and its condition while being pregnant. I was able to use of women’s hair and skin at all stages of life. BareLove Beauty can be my product throughout my pregnancy and I must admit, my skin is purchased on www.barelovebeauty.com or in the Canadian stores in the best condition it has been since I was sixteen, “says Rebecca and online shops listed on their website, including Terra 20, Green Cook about how her two pregnancies have influenced her brand. Beauty and BIRCHBOX.

The variety of products target everything from lips to hair and prices range from $18-$58. All of the products are filled with antioxidants, safflower oil and anti-inflammatory fatty acids to help women glow from the inside out. The line includes; Bare Love Body ($28), Bare Love Face ($58) and Bare Love Hair ($28), the new Bare Love Lips ($18) and Bare Love Eyes ($38). The products moisturize without being oily or greasy to ensure year round radiance by firming and nourishing the given area. Their exclusive OlioLove formula forms a protective barrier to lock in moisture and keep the skin feeling fresh, within twenty-four hours of application unlike the seven-day process of synthetic beauty products currently on the market. The products are suitable for all skin types and will not contribute to

SHE CANADA 87 spring beauty product reviews Maybelline Expertwear EyeShadow Quad $8.99 Nothing pulls together a look like a sultry smoky Estee Lauder Pure Colour Five EyeShadow Palette eye. Maybeline’s Expertwear should be is a staple $52.00 in every woman’s makeup bag for highlighting and This elegant palette truly lives up to its name, Posh illuminating the eye. The easy applicator makes it Petals, with its subtle, understated purple and beige perfect for blending and is flawlessly rich. tones. These flower-inspired hues are perfect for welcoming the warmer weather and the travel-sized package makes beauty-on-the-go simple.

Maybelline The Buffs By Colour The Body Shop Carbon Eye Definer Sensational Lipstick $13.50 $9.99 Not only will you love the rich, vibrant The eight colours in this neutral collection colours offered in this liner, but the of smooth lipsticks, revamp the classic natural waxes in the product make it nude lip from modest to daring. The one of the easiest eye applications out lipsticks lock in moisture and leave an there. The liner comes with a rubber opaque nude glow with long-lasting end to help you blend, smudge and add colour. With shades for every skin tone, some character to your look, just in this new collection is a must have! time for spring.

Rimmel London Apocalips Lip Lacquer $12.80 The easiest way to put a fun twist on a classic makeup look is to add a fun lip colour and the Apocalips lines offers many colours ranging from daring reds to subtle nudes. The intense pigmentation lasts all day while maintaining a plumping shine!

Maybelline Fit Me Anti-Shine Foundation $6.99 Schwarzkopf Pro Styling Heat Protection Spray Applying foundation can easily Olay’s Night of Olay Firming Cream $6.99 become messy and dirty when using OPI Brazil Collection $6.49 As much as we love how polished a perfectly traditional liquid products but $8.95 If you are looking to recover your skin from the curled ponytail looks or fabulous freshly Maybelline’s stick foundation is not This line is perfect for all of the world travelers harsh weather that is now behind us, this night straightened hair may be, it is undeniable how only unbelievably easy but it leaves a on a budget. These gorgeous, tropically inspired cream is just what you need. The light, non- damaging using hot styling tools can be for your matte finish without drying out the colours will take you to Brazil with each coat greasy formula helps to tighten skin over night hair. With the pre-styling spray, hair is completely skin. The shiniest of skin will still from the pun-fillled collection. Some of the and helps to restore skin to a naturally, beautiful protected from the heat and leaves hair feeling look airbrushed and matte with this colours are named: Taupe-less Beach and Red state. healthier and fuller. foundation… from day to night! Hot Rio, you will surely feel the Brazilian fever.

SHE CANADA 89 4 hair trends

Amidst all of the wild and daring trends showcased on the runways for Spring 2014, it was clear that hairstyles this season would be inspired by the classics: bold braids and polished ponytails. We hope you chose to 5 rock an up-do with help from these styling products and tools to help get your high-fashion hair on.

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6

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1 NEXXUS Volumizing shampoo $18.20

2 MARILYN Boar bristle teasing brush $16

3 PAUL MITCHELL Thicken up styling liquid $14.96

4 BIG SEXY HAIR Volumizing gel $16

5 HAIR TIES $5.99

6 JOHN FREIDA Frizz-Ease hairspray $6.80

SHE CANADA 91 Book Review Brown Girl Problems Brown Girl How Luxury problems Found its Luster One of my closest girl friends is getting married bridesmaid. It’ll save a lot of grief in the long run and hopefully your this summer and as happy as I am for her, she is friendship. in the Far East being an extremely difficult bride. She is naturally a perfectionist and has a specific vision for her big day, Just recently I have started seeing a guy I met not too CRAZY RICH ASIANS BY KEVIN KWAN but unfortunately her big day is burning a big hole long ago. Last Friday we went out for dinner and I Review by Priya Kumar in my wallet. Between buying my own bridesmaid had an amazing time…until the bill came. When the dress, paying for a weekend bachelorette trip to Las waitress placed the bill in the middle of the table, he Vegas, gifts, bridal showers and expensive “planning looked around nervously, patted his pockets and told Crazy Rich Asians by Kevin Kwan is not just a book with a cute dinners,” I don’t know how much longer I can afford me that he “must have forgotten his wallet at home.” double-entendre. It’s a (fictional) invitation into the excessively to keep up with her. Don’t get me wrong, I expect to I felt really uncomfortable but I told him I would pay private lives of the world’s wealthiest South East Asian families. cover some of the costs but a lot of this spending seems for the dinner. I don’t mind having to pay for dinner, Based in Singapore, the reader gets to peek through the looking excessive and unnecessary. How do I politely tell her but he has used countless excuses to avoid paying for glass along side Rachel, an ABC (American Born Chinese) professor that she is being queen of the bridezillas without almost all of our outings. I would rather him just be who meets her boyfriend’s old-moneyed family for the first time. upsetting her? honest with me instead of lying about his wallet. I The novel opens with Rachel and Nick discussing their upcoming broke bridesmaid really like him but is this a sign that he is bad news? trip to Singapore and what she should expect in regards to how his dine and dash family is “different.” Rachel misses what he’s getting at. Meanwhile Dear Broke Bridesmaid, Dear Dine and Dash, at the opposite end of the café, a college student eavesdrops on their conversation, shooting a picture of the couple chatting, to her sister Firstly, my sympathies. You’ve been there for your BFF through many of Is this a sign that he is bad news? End it. Run. Don’t look back. on the other side of the world, informing her of Nick’s upcoming life’s up and downs and I have no doubt she’s reciprocated. Something Regardless of this guy’s cash situation, it’s clear he obviously has no arrival and his surprise guest. In true Gossip Girl fashion, the news many brides lose sight of when planning the most important day of desire to impress you. One gentleman I know—who’s in a six-year-long goes viral, reaching Nick’s mother who so happens to be the center of their lives is the fact that this one day may not hold the same sentimental relationship at the moment—will only take his girlfriend out for dinner Singapore’s elite social circuit. value to those around them. In the bride’s mind, she’ll be there for you when he knows he can afford it. An evening in the future when return the favour when it’s your big day, but the fact of the matter is selected, funds are saved and he shows his lady Upon hearing about her son’s choice of a no-name Chinese girl of Throughout the story, brands are name-dropped like a wad of chewing is some women may have some time to wait until their turn if they a great night out. It’s not about women mainland origin, she springs into action to prove to Nick why this gum never could be and not just in the narrative. The dialogues chose to marry at all. There was an episode of Sex and the City called “A being set back 200 years—it’s ingénue wants nothing more than his money. And besides, with themselves read like Barney’s stock list. Hilarious and sometimes Women’s Right to Shoes” that exemplified this issue. Carrie Bradshaw about knowing your value Nick’s “perfectly tousled black hair, chiseled Cantonese pop-idol offensive elitist generalizations are also peppered throughout the has her $485 pair of Manolos stolen at a baby shower after being asked and allowing yourself to features, and impossibly thick eyelashes” he can have any elite book with a quote on Stanford, “It’s that school in California for to remove her shoes before entering the party. After returning to look be with someone that Singaporean girl he desires, right? people who can’t get into Harvard”. The ethics behind the way this for her shoes her (un-)gracious host accuses her of being ridiculous for can see it too. society acts is never touched upon—especially considering Nick’s spending that kind of money on footwear and offers her only $200. There are several satellite stories circling this main plot that involves fabled grandmother, who owns the largest estate in the whole of Then it hits her: “I did a little mental addition and over the years I’ve Nick’s spider web of cousins and childhood companions. This Singapore, has two women in waiting who were “gifts” from the Thai bought Kyra an engagement gift, a wedding gift, then there was the includes Leo Ming who boasts of a climate controlled closet where royal family. But why would Kwan want to ruin the reader’s fun? trip to Maine for the wedding, three baby gifts—in total I’ve spent over his leather shoes are kept at a temperature 15 degrees above the furs $2,300 celebrating her choices. And she’s shaming me for spending a and cashmeres (aside: Personally I find this no joke. From experience Not since The Devil Wears Prada has a chick-lit book gotten this much lousy 485 bucks on myself?” I understand that Singapore’s climate renders all clothes unused for attention. And with Asians (of both the South and South East variety) only days at a time moldy and smelly. The last thing this poor guy front and center in pop-culture these days it was only a matter of time In this case it’s obvious you’re flattered to be a part of your friend’s would want is mold spackled onto his Hermès belt.) before this genre was tapped in literature. With much talk of a Crazy big day and are having a hard time turning down any of the bridal Rich movie, there’s no end in sight for the novel that Kwan wrote while festivities that go along with being a bridesmaid, but I suggest you There is also Nick’s cousin Astrid who, to the horror of everyone visiting his ailing grandmother in Singapore. Loosely based on his life have a word with the bride-to-be about your limited means. The two around her, married an IT genius that only brings in a quarter of a growing up in the wealthy South East Asian nation, he felt there was of you might devise some ideas about how money can either be raised million dollars every year. As a result she’s forced to lie about her jaunts a story to tell beyond opulently gated entrances to Singapore’s many for you to participate (through Jack ‘n’ Jill- style parties, where guests to Paris every fashion week and the number of $100K couture dresses compounds. With praise streaming in from Vogue, Vanity Fair and pay for entry, drinks and games) or you can let her know what you’ll she acquires—with her own trustfund of course. Having grown up on the New York Times, Kwan has obviously struck a chord with many of be able to participate in or not (wedding, yes, Vegas bachelorette, no). yachts surrounded by princes and the sons of business tycoons around whom can only dream of a life of such excess. Once having had this discussion, if she absolutely cannot empathize the world, no one expected Astrid to marry solely for love. with your position, it may be best to step-down from your role as

SHE CANADA 93 LOVE

“The best and most beautiful things in this world cannot be seen or even heard, but must be felt with the heart.” John D. Rockefeller Jr

“To love oneself is the beginning of a lifelong romance.” Oscar Wilde “Where there is love there is life.” Mahatma Gandhi

“I was born with an enormous need for “To be brave is to love unconditionally without expecting anything in return.” affection, and a terrbile need to give it.” madonna Audrey hepburn

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