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941361_941370 Composite P2BW075014-0-W02000-2------XACYANMAGENTAYELLOWBLACK 29 The TradeKing community is well- Pros: integrated into the trading platform,tomers so can cus- getwell ideas as from from the one research offered another, on the as site. of Feb. 13, 2009. commissions based on a block of 500 shares. 13, of Feb. (www.tradeking.com) Commissions are high. Con: each topic in an interesting way. TradeKing BARRON'S 4.5 4.2 4.3 3.0 4.2 3.9 3.8 3.2 31.1 31.1 4.0 3.2 3.9 3.0 4.2 4.3 3.8 4.5 4.2 2.2 0.4 2.7 1.9 3.2 2.4 2.6 2.4 17.8 2.0 17.8 2.4 2.4 3.2 2.7 1.9 2.6 2.2 0.4 4.2 4.7 4.4 3.9 4.7 4.2 4.1 3.2 33.4 4.0 3.2 4.2 3.9 4.7 4.4 4.1 4.2 4.7 4.1 4.6 4.3 3.8 4.4 4.6 4.5 1.7 32.0 4.0 1.7 4.6 3.8 4.4 4.3 4.5 4.1 4.6 4.4 3.5 4 3.8 4.4 4.3 4.4 2.0 30.8 4.0 30.8 2.0 4.4 4.3 4 4.4 3.8 4.4 3.5 2.0 0.9 2.3 2.7 2.8 3.1 3.3 2.7 19.8 19.8 2.5 2.7 3.1 2.7 2.8 2.3 3.3 2.0 0.9 4.4 3.4 4.3 1.3 4.5 3.4 2.5 3.9 27.7 27.7 3.5 3.9 3.4 4.3 1.3 4.5 2.5 4.4 3.4 4.5 4.6 4.2 3.8 4.6 3.4 3.5 4.5 33.1 4.0 4.5 3.4 4.2 3.8 4.6 3.5 4.5 4.6 29.2 3.5 1.9 4.4 3.4 3.4 4.1 4.4 3.8 3.8

28.8 3.5 1.8 4.2 4.1 3.6 4.5 4.1 4.2 2.3 3.0 1.9 2 1.5 3.2 3.3 1.3 4.4 20.6 2.5 20.6 4.4 1.3 3.3 2 3.2 1.5 3.0 1.9 28.7 3.5 3.1 4.5 2.8 4.0 4.3 3.2 4.4 2.4 29.0 3.5 0.9 4.4 4.1 3.8 4.3 4.5 3.6 3.4 31.8 4.0 2.3 4.0 4.6 4.1 4.5 3.8 4.5 4.0 31.4 4.0 3.9 4.5 4.5 2.2 4.3 3.9 4.7 3.4

14.9 2.0 1.5 2.4 2.6 0.4 1.9 2.6 3.0 0.5 34.4 4.5 3.0 4.3 4.3 4.0 4.7 4.8 4.6 4.7 19.6 2.5 1.1 2.6 3.5 2.3 2.5 2.5 3.4 1.7 34.1 4.5 3.5 3.9 4.5 3.6 4.6 4.6 4.7 4.7 19.5 2.5 3.5 3.2 2.8 2.1 2.5 2.0 2.6 0.8 21.4 3.0 2.9 3.0 3.8 0.4 3.4 2.6 3.4 1.9 23.1 3.0 2.1 2.9 2.6 3.8 3.5 2.2 4.2 1.8 31.8 4.0 3.4 4.5 3.4 4.7 4.3 3.7 4.4 3.4 25.5 3.0 2.4 2.9 3.3 3.0 3.7 3.8 4.0 2.4 21.8 3.0 4.2 2.0 2.7 3.5 2.7 2.5 3.4 0.8

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Interactive Interactive optionsXpress TradeKing OptionsHouse ChoiceTrade E*TRADE Securities TD AMERITRADE Muriel Siebert Charles Schwab tradeMONSTER AB Watley Zecco Trading All data regarding fees and costs based on an account with $100,000 in assets. Data on customer-service-and-access internet as All data regarding fees and costs based on an account with $100,000 of our ranking criteria. Still, if you don’t need all of their bells and whistles, you might be better served by another of the firms we vetted here. How the 25 LeadingThinkorswim Online topped Brokers all comers Stack this Up year, but just barely edged past MB Trading in a couple of categories. The two were pretty strong across all Broker Experience Technology Useability Offerings Amenities & Report & Access Costs Total Stars Trade Trading Range Of Research Analysis Service Portfolio Customer Portfolio partycontent, all in an effort to walk through form to perform specific tasks, and third- shots of how to use the optionsXpress plat- charts, video, real examples with screen (www.optionsxpress.com) Certain pieces of the Fidelity.com The new customizable myOX por- Pros: Beyondthe modules, you can bring in out- Cons: tal lets customerspad create for the their optionsXpress experience. own There are launch 16 modules youany can configuration. use and Youviews, can arrange and in create switch multiple froming one tabs to at the the other top us- of the myOXside information screen. using RSSis feeds. a Trading click away. Whenever youor click Ask, on a it Bid will takeThe newly you reorganized to Research hub the offers tradea screen. single access center for all kindsinfo. of We also market like the way all the tradingwere tools rearranged, and made muchfind. easier This to kind ofwith functionality most is standard ofbut the is just software-based starting to brokers, creep intoworld. the The browser Education center mixes together March 16, 2009 Web-based broker this year,asset-management although giant the points scores for a featuresTrader lot available Pro in downloadable of application. itsrank (We Active it highestCustomers for can long-termforms choose investors). to from accesstrades, three their but the accounts plat- firm isbining and moving all place toward of com- most those welcome tools. change. Thatsome The would of the firm be advanced is a capabilitiesend of taking its platforms, top- such asand WealthLab-Pro, OptionsTrader and Pro migrating them to the broader audiencecom. One that of usesFidelity the Fidelity. customers top features isclosely available tied research, to to whichalso its like is education the offerings. abilitymature We CD to to automatically one rollThe with a the Active same Trader maturity. ceives service high marks. team also re- Website still update overnightin real rather time. than The top-level offeringsover are three split main platforms; weto look the forward integration we hope is coming. OptionsXpress (BAC) -59% (JPM) -24% (MS) 58% (GS) 17% (WFC) -53% March 16, 2009 (C) -73% Source: Thomson Morgan Stanley Morgan Stanley Citigroup Fargo Wells JPMorgan Chase March Feb. BARRON'S 2009 0 40 20 60% Breaking From the Pack The of Goldman Sachs andby Morgan strength Stanley are in faring their much better trading than businesses—and those of lack banking of rivals. The exposure firms to are being faltering helped consumer and business loans. -20 -40 -60 -80 Wells seem on (JPM). Merrill (BAC) and much of the credit mar- JPMorgan Morgan Stanley and (UBS), which has been scorched by Bank of America UBS (C) is wounded. Most European banks are on the Goldman Sachs (WFC) have tumbled more than 50%. After a year that saw the bankruptcy of Lehman Broth- “Capital-market activity is a bright spot…while con- “The competitive landscape has changed,” Goldman’s Look at what has happened on Wall Street. Lehman is Goldman and Morgan Stanley aren’t burdened by the With less competition, Goldmanthe Sachs economy and and markets Morgan perk Stanley up. should Bye-bye, satin thrive sheets as and free tee times. Resurrection on Wall Street course for a profitableterrible first economy quarter and and depressed fullinvestment global year, despite stock community a markets. is The after warming bashing their to shares last the year.MS) Morgan Stanley is financial (ticker: up giants 58%, tobig 25, financial, in while 2009, Goldman makingcontrast, (GS) it has the shares risen top-performing 17%, of to $98. In ers and forced mergers involvingLynch, Bear Stearns and Merrill YES, VIRGINIA, THERE STILL IS LIFE ON WALL STREET. Despite the gloom enveloping Lynch merged into Bankfor of its retail America, brokerage network, which notCitigroup bought its institutional Merrill business. ropes, including enormous U.S. mortgage losses.financial A heavyweights year were scrapping ago, for about U.S. a debt, dozen equity ket, debt underwritinghealthy companies has have rushed surged tocally take this low advantage of rates year. histori- andnies Financially to are finance takeovers. employingstanding And Goldman has more and compa- risenvalue Morgan among virtually all Stanley, investors, their whose assets inless at vulnerable part market to prices, because write-downs leaving than them both of banks, which their carry assets most at face value. sumer credit appears to beGoldman deteriorating Sachs by equity the analyst day,” wrote Richardnote Ramsden last in a week, client firm’s in Conviction Buy which List. he put Morganchief Stanley financial officer, on Davidof the Viniar, our said last competitorsinward-focused month. are because “Some no theylems. longer are So there. havingfranchise there Others their doing are are stuff own very foring just prob- our risk.” opportunities clients—taking risk,clined Goldman every distribut- to and day comment in Morgan for this the Stanley article. gone. executives Bear de- Stearns is part of hefty consumer-debt and commercial-loanare portfolios hurting their that banking rivals.their And relationships both with institutional have traders bolstered tant in , the impor- equity, commoditykets, and as foreign-exchange formerly mar- formidablebled or rivals become have preoccupied perished,remain with boosting stum- going their concerns. capital to Fargo by Andrew Bary

20 Barron’s for Picasso Dan

03/16/2009 Composite K K Y M C - P2BW075014-0-W02000-2------2W7040W20-----X EE,EU,MW,NL,SW,WE P2BW075014-0-W02000-2------XA