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[Shortmemo] Muddied by Manipulation: Recent Controversies Across Industries in South Korea

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[Shortmemo] Muddied by Manipulation: Recent Controversies Across Industries in South Korea This material is exclusively prepared for Ringle Customers Material for your English session [ShortMemo] Muddied by Manipulation: Recent controversies across industries in South Korea [source : https://www.kstarlive.com/news/2019/11/14/previously-denied-pd-ahn-joonyoung-has-now-partially-admitted-vote- rigging-in-produce-101-season-1-and-2-298818] 0 본 자료는 저작권 법에 의해 보호되는 저작물로, Ringle 사에 저작권이 존재합니다. 해당 자료에 대한 무단 복제/배포를 금하며, 해당 자료로 수익을 얻거나 이에 상응하는 혜택을 누릴 시 Ringle 과 사전 협의가 없는 경우 고소/고발 조치 될 수 있습니다. This material is exclusively prepared for Ringle Customers [Summary in English] Two recent cases of manipulation in the Korean entertainment industry shocked the rest of society. ● The final rankings and debut members for the K-pop idol group debut show Produce 101 on Mnet, a popular music channel, were manipulated through real-time voter rigging. ⇒ An aspiring idol who failed to win the competition ended up debuting through manipulation. ● Some brokers manipulated the Top 100 charts by hoarding certain singers’ albums and infinitely streaming their songs. ⇒ Lesser known singers topped the music charts, beating famous idol groups such as BTS and Blackpink. The manipulation of Mnet’s idol group debut shows Produce 101 was an incident involving inappropriate requests between the show’s head producer and certain entertainment agencies. ● Original Intention of Produce 101: One hundred and one idol trainees from various entertainment agencies compete for three months, with viewers voting in [1] real time by text message and determining the final top 11 participants to debut as a group. Produce 101 served as an opportunity to showcase their talents, especially for aspiring idols from smaller agencies with less public awareness and marketing support. ● Success of Produce 101: While other competition programs enlisted celebrity judges to evaluate and rank its participants, Produce 101 became a huge hit by inviting active viewer participation. Idol groups IOI, Wanna One, and IZ*ONE debuted through Produce 101 season 1, 2, and 3, respectively, and became extremely popular in Korea and Asia; the success of the show has had a huge impact on ratings as well as the entertainment industry at large. ● Manipulation in Produce 101: A pattern was discovered in the viewer votes for the top 11 members in Produce 101 season 4. The police investigation found lobbying evidence between the show’s head producer and some entertainment agencies, revealing that the rankings of the top 11 members were predetermined before the final episode of season 4. After proof of manipulation was found not only in season 4 but also earlier seasons, the header producer was arrested and the CEO of Mnet held a press conference where he admitted to wrongdoing and publicly apologized. 1 본 자료는 저작권 법에 의해 보호되는 저작물로, Ringle 사에 저작권이 존재합니다. 해당 자료에 대한 무단 복제/배포를 금하며, 해당 자료로 수익을 얻거나 이에 상응하는 혜택을 누릴 시 Ringle 과 사전 협의가 없는 경우 고소/고발 조치 될 수 있습니다. This material is exclusively prepared for Ringle Customers In the case of music chart manipulation, certain brokers manipulated the ranking by hoarding and streaming the album of a particular singer using thousands of fake IDs and macro programs. ● Popular music streaming app structure: In Korea, most users of music streaming apps such as Melon and Bugs Music are subscribers, and the majority of music is consumed through the app. Rather than personal recommendations, each music streaming app is equipped with a UX/UI structure that publishes a real-time Top 100 Chart on the main screen and encourages the consumption of already [2] charting music. Users tend to listen to music that has reached the top of the chart instead of searching for individual songs. Accordingly, entering the Top 100 chart is a prerequisite for success as a musician in Korea. ● Brokers artificially boosting rankings: In this structure of music consumption, brokers under the [3] guise of “social media marketers” can enable even less famous singers to top the charts. Their method is to create 10,000 fake IDs in a popular app, then intensively purchase and stream a particular song at 2-3 a.m. (when the least number of listeners are active) to push the song onto the real-time chart. The brokers approach middle-aged singers who debuted 10 years ago, new singers who aren’t well-known, and their agencies, guaranteeing their chart entry for a minimum of a hundred million won. ● Famous singers falling behind lesser known singers: Songs by BTS, Blackpink, IU, and other artists with huge fandoms began to drop below less famous artists on the Top 100 chart. The singer who topped BTS was suspected of entering the top charts through manipulation because he was barely able to sell any concert tickets during the same time. ● Idol member Park Kyung’s tweets publicizing the issue of music manipulation: Park Kyung, a member of the popular idol group Block B, tweeted, “I want to ‘hoard’ like Vibe, like Song Ha-ye, like Im Jae-hyun, like Jeon Sang-geun, like Jang Duk-cheol, like Hwang In-wook.” The tweet was then reported through various media, raising public interest in music chart manipulation and launching police investigation. Although the singers mentioned on Park’s tweet claim that they only conducted social media marketing through a marketing agency, there is circumstantial evidence that the marketing agency was actually a broker who raised their ranking through hoarding tactics. Manipulation cases aren’t unique to the entertainment industry. Both of the aforementioned events demonstrate the prevalence of manipulation when capital is involved. 2 본 자료는 저작권 법에 의해 보호되는 저작물로, Ringle 사에 저작권이 존재합니다. 해당 자료에 대한 무단 복제/배포를 금하며, 해당 자료로 수익을 얻거나 이에 상응하는 혜택을 누릴 시 Ringle 과 사전 협의가 없는 경우 고소/고발 조치 될 수 있습니다. This material is exclusively prepared for Ringle Customers ● There are even agencies that help startups become one of the top 5 search terms on Naver, Korea’s most popular web portal. “Charting” as a real-time search term is one of the marketing tools that many startups use now. Startups trying to catch consumers’ attention by paying to enter the top 5 real-time search terms may not be fundamentally different from musicians paying brokers to reach the real-time Top 100 chart and ultimately get more clicks. ⇒ In fact, many areas of society try to influence consumer decision through real-time search terms. Google has been long rumored to manipulate the related search terms for politicians during election seasons, while Facebook is suspected of circulating only favorable content for certain candidates. At the same time, the lure of manipulation is not limited to celebrities; we must all establish our own philosophy regarding what we would do in such situations. ● What the two events have in common is the fact that some form of editing in the name of “rankings” and “high exposure” has been conducted to influence public perception, preferences, and choices. In this current media environment, consumers are more inclined to unwittingly and passively accept information provided by Internet/mobile platform operators than to independently look for, compare, and criticize information before making choices that are 100% compatible with their preferences; therefore there are an increasing number of [4] entities trying to influence public taste through manipulation of numbers, rankings, and search terms. ⇒ In the current media structure, more people are expected to manipulate public taste like the head producer and brokers of Produce 101 season 2. Thus consumers need to search for information and make their own judgments instead of accepting the conveniently available information. Discuss manipulation controversies with your Ringle tutor and also receive feedback on your English usage. 3 본 자료는 저작권 법에 의해 보호되는 저작물로, Ringle 사에 저작권이 존재합니다. 해당 자료에 대한 무단 복제/배포를 금하며, 해당 자료로 수익을 얻거나 이에 상응하는 혜택을 누릴 시 Ringle 과 사전 협의가 없는 경우 고소/고발 조치 될 수 있습니다. This material is exclusively prepared for Ringle Customers [Summary in Korean] 최근 한국의 연예계에서는 두 가지 조작 사건이 사회에 큰 충격을 주었습니다 • 유명 음악 전문 방송 채널인 Mnet 의 K-pop 아이돌 그룹 데뷔 프로그램 “프로듀스 101” 에서의 시청자 실시간 투표 조작을 통한, 경연 최종 순위 및 데뷔 멤버 조작 à 경연에서 떨어진 아이돌 지망생이, 조작에 의해 최종 선발되어 아이돌 그룹으로 데뷔한 사건 • 일부 브로커들의 특정 가수의 음원에 대한 무한 스트리밍 및 사재기 통한 인기 음원 (Top 100) 차트 조작 à 대중에게 잘 알려지지 않은 가수들이 BTS, 블랙핑크 등 유명한 아이돌 그룹을 제치고 음원 차트 1 위를 차지한 사건 Mnet 의 아이돌 그룹 데뷔 프로그램 ‘프로듀스 101’ 조작 사건은 총괄 PD 와 일부 연예 기획사 간 잘못된 청탁에 의한 조작 사건이었습니다. • 프로듀스 101 기획 의도 및 본래 취지: 다양한 연예 기획사에 소속된 101 명의 연예인 지망생들이 약 3 개월 간 다양한 미션에 대한 치열한 경연을 펼치고, 각 경연의 최종 순위는 시청자들의 실시간 문자투표의 결과로만 정하여, 최종 11 위 안에 든 참가자들을 아이돌 그룹으로 데뷔 시켜주는 프로그램임. 특히 대형 기획사 (SM, JYP, YG) 소속의 연습생들 대비, 대중에게 인지도를 쌓을 수 있는 기회가 부족하고 마케팅적 지원을 받기 어려운 중소형 기획사 소속 아이돌 지망생들에게, 프로듀스 101 은 본인의 이름을 대중에게 알릴 수 있고, 재능과 끼를 뽐낼 수 있는 기회의 장으로서 역할을 하였음 • 프로듀스 101 의 성공: 타 경연 프로그램의 경우, 유명 심사위원들의 평가 및 피드백이 경연 순위에 절대적 영향을 끼쳤던 반면, 프로듀스 101 은 순수 시청자들의 투표에 의해 100% 최종 순위가 결정된다는 측면에서, 많은 시청자들의 적극적 참여를 유도하여 시청률이 대박난 프로그램 이었음. 동시에, 프로듀스 101 의 시즌 1, 2, 3 을 통해 데뷔한 아이오아이, 워너원, 아이즈원이 한국 및 아시아에서 엄청난 팬덤을 형성하며 인기 몰이에 성공하여, 시청률 뿐 아니라 엔터테인먼트 산업 전반에 막강한 영향력을 끼쳤던 성공적인 프로그램이었음 • 프로듀스 101 에서의 조작: 프로듀스 101 의 시즌 4 에서, 최종 데뷔 멤버 11 명의 시청자 문자 득표수가 특정 배수로 반복되는 패턴이 발견되었고, 조작 정황에 대한 검찰수사가 진행됨.
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