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BENEFITTING GOD’S LOVE WE DELIVER IN HONOR OF ALL NYC FRONTLINE HEROES

JUNE 3, 2021 BEACON THEATRE EXECUTIVE PRODUCED BY JOHN VARVATOS GREG WILLIAMSON NICOLE RECHTER GOD’S LOVE WE DELIVER cooks and home-delivers LOVE ROCKS NYC is a marquee annual music event nutritious, medically tailored meals for people too sick to that raises money and unites new and existing supporters shop or cook for themselves. Founded in 1985 as a for the beloved City charity, God’s Love We response to the AIDS pandemic, we now serve people Deliver. The concert, which has become one of the living with more than 200 different diagnoses. To support premiere benefit concerts in the country, is known for the health and well-being of our clients, we provide hosting riveting performances and unique artist ongoing nutrition assessment, education, and counseling, collaborations from many of the world’s most talented and advocate for food and nutrition support. God’s Love is and revered artists. Each year, on the stage at the a non-sectarian organization serving individuals living with historic Beacon Theatre, artists, actors and the audience illness, and their children and caregivers. are brought together for one common goal: to help feed With a community of thousands of volunteers, we New Yorkers who are too sick to cook or shop for home-delivered more than 2.4 million medically tailored themselves and do it through the healing power of live meals to nearly 10,000 individuals last year. All services music! All proceeds from Love Rocks NYC benefit God’s are free to clients and full of love. Love We Deliver.

SUCCESS OF LOVE ROCKS NYC • Over $10,000,000 raised in 4 years • Over 1,000,000 medically tailored meals delivered • SOLD OUT each year • Over a billion media impressions SOME OF THE ARTISTS WHO SUPPORTED LOVE ROCKS NYC INCLUDE LEON BRIDGES GARY CLARK JR. MARC COHN SHERYL CROW THE BLACK CROWES ANDRA DAY HOZIER MARCUS KING EMILY KING CYNDI LAUPER ZIGGY MARLEY DAVE MATTHEWS ROBERT PLANT KEITH RICHARDS MAVIS STAPLES SUSAN TEDESCHI DEREK TRUCKS JOE WALSH THE WAR & TREATY ANN & NANCY WILSON OF HEART AND MANY MORE

PAST HOSTS MUSICAL DIRECTOR & BANDLEADER KEVIN BACON WILL LEE WHOOPI GOLDBERG HOUSE BAND DAVID LETTERMAN LARRY CAMPBELL STEVE GADD BILL MURRAY ERIC KRASNO PAUL SHAFFER SHAWN PELTON RICKY PETERSON MARTIN SHORT JEFFREY YOUNG TAMARA TUNIE BRUCE WILLIS TROMBONE SHORTY GRACE POTTER

JOE WALSH ZIGGY MARLEY IN PERSON BENEFITS ARE PENDING APPROVAL BY STATE & LOCAL HEALTH OFFICIALS. SPONSORSHIP BENEFITS • $750,000 of advertising in The Wall Street Journal • Condé Nast high-profile global print and digital placements • Digital visibility from stage, night of show • Streamed globally and seen by an estimated 100K+ Viewers • Advertisement in event program • Circle of Love (premier) seating • Access to the exclusive VIP Rehearsal Event catered by Gramercy Tavern & Shake Shack

PAST SPONSORS HAVE INCLUDED OFFICIAL MEDIA SPONSORS

RJKB FAMILY CHARITABLE FOUNDATION CONDÉ NAST STEVEN & ALEXANDRA COHEN FOUNDATION iHEART MEDIA JONAH DISEND Q104.3 CAA – GBG THE WALL STREET JOURNAL THE CAMPBELL/RIBBECKE FAMILY DK DISPLAY DOUGLAS ELLIMAN REAL ESTATE GRAMERCY TAVERN VALERIE DILLON & DANIEL LEWIS PANDORA SHAKE SHACK JOHN VARVATOS

PRESS/EXPOSURE Love Rocks NYC 2020: A Pandemic of Caring Read Full Article Here

Love Rocks NYC and God’s Love We Deliver were featured on “CBS This Morning Saturday” with Anthony Mason. This was national coverage for the concert and the organization. See Full Section Here

“Since starting in 2017, the Love Rocks NYC benefit concerts have raised more than $6 million for God’s Love We Deliver. The New York-based charity provides life-sustaining meals and nutrition counseling for people living with severe illnesses.” Read Full Article Here

“We had amassed all of this great knowledge about nutrition and the power of food to heal people and to make their lives better,” says Karen Pearl, president/CEO of God’s Love We Deliver. “How could we not say yes to those people? So we made that transition. Today, we have clients with over 200 different diagnoses.” Those diagnoses include also cancer, heart disease and multiple, overlapping medical conditions. Read Full Article Here

Prior to the event, Staples discussed God’s Love We Deliver and the non-profit’s importance. “People are so passionate with what they’re doing, helping to feed people who can’t get out [of their situation]… I couldn’t hold back the tears,” the singer said. Read Full Article Here

What do you get when you sum countless Grammy winners, philanthropic goodwill, and an all-nighter of pure rock ’n’ roll? Love Rocks NYC, of course—the annual concert fundraiser for God’s Love We Deliver, a New York– based organization that cooks and home-delivers nutritious meals to civilians (and their loved ones) in need. Read Full Article Here SPONSORSHIP OPPORTUNITIES ALL IN-PERSON/ON-SITE BENEFITS LISTED ARE SUBJECT TO STATE AND CITY COVID-19 HEALTH AND SAFETY RESTRICTIONS. THESE BENEFITS ARE NOT PERMISSIBLE UNDER CURRENT RESTRICTIONS AND MAY NOT BE PERMISSIBLE AT THE TIME OF THE EVENT. PRESENTING SPONSOR: EXAMPLE $1,PRESENTING000,000 SPONSOR: EXAMPLE YOUR NAME/ $1,000,000 LOGO HERE YO[]UR NAME/ LOGO HERE []PRESENT PRESENT

NamingNaming Rights Rights to to Sho Showw EXECUTIVEEXECUTIVE PRODUCED PRODUCED BY BY CompanyCompany Name Name Recognition Recognition (A (Advdvertisingertising – – Print/Digital) Print/Digital) JOHNJOHN VAVARVATOS,RV ATVAOSRV &AT GREGOS & WILLIAMSO GREG WILLIAMSON N PremierPremier Location Location/S/Sizizee & NICOLE RECHTER CompanyCompany Name Name Recognition Recognition on on StepStep & RepeatRepeat

140 Circle of Love Tickets 140 Circle of Love Tickets 140 VIP Cocktail Party Tickets (Cesca) 140 140VIP VIP Cocktail Entrance Pa rtyfor NightTickets of Show(Cesca) 140 140VIP Open Entra Barnce for for Night Night of Showof Show (3 hours)HOLD 140 140Open Official Bar forLRNYC Night Concert of Show shirts (3 hours)designed by John Varvatos 8 Backstage Red-Carpet Entrance & Photo Night of Show 8 Backstage8 Exclusive Red- AccessCarpet Passes Entr toance Backstage & Photo & ALL Night Rehearsals of Show 8 Exclusive1 Meet & AccessGreet with Pa Artistsses toof BackstageChoice + Photo & ALL for PurRehearsalschaser 1 Meet+ Guest & Gr (eetsubject with to Artist artist ofappr Choiceoval) + Photo for Purchaser + Guest70 Exclusive (subject Rehearsal to artist Event appr ovalTicket) s (3/11-night before the show @ The Beacon catered by 70 Exclusivenight before Rehearsal the show @Event The BeaconTicket scatered by Gramercy Tavern & Shake Shack) (3/11-night1 Love Rocks befo rePoster the showAutogr @aphed The byBeacon All Artists catered by GramerFull cyPage Ta Advern in Love& Shak Rockse Shack NYC) Program 1 Love Rocks Poster Autographed by All Artists Full Page Ad in Love Rocks NYC Program

ALL IN-PERSON/ON-SITE BENEFITS LISTED ARE SUBJECT TO STATE AND CITY COVID-19 HEALTH AND SAFETY RESTRICTIONS. THESE BENEFITS ARE NOT PERMISSIBLE UNDER CURRENT RESTRICTIONS AND MAY NOT BE PERMISSIBLE AT THE TIME OF THE EVENT. TITLE SPONSOR: $500,000 PLATINUM SPONSOR: $250,000 70 Circle of Love Tickets 40 Circle of Love Tickets 70 VIP Cocktail Party Tickets 40 VIP Cocktail Party Tickets 70 VIP Entrance for Night of Show 40 VIP Entrance for Night of Show 70 Open Bar for Night of Show (3 hours) 40 Open Bar for Night of Show (3 hours) 70 Official LRNYC Concert shirts designed by John Varvatos 40 Official LRNYC Concert shirts designed by John Varvatos 4 Backstage Red-Carpet Entrance & Photo Night of Show 2 Exclusive Access Passes to Backstage & ALL Rehearsals 4 Exclusive Access Passes to Backstage & ALL Rehearsals 1 Meet & Greet with Artist of Choice + Photo for Purchaser 1 Meet & Greet with Artist of Choice + Photo for Purchaser + Guest (subject to artist approval) + Guest (subject to artist approval) 20 Exclusive Rehearsal Event Tickets (night before the show 35 Exclusive Rehearsal Event Tickets @ The Beacon catered by Gramercy Tavern & Shake Shack) night before the show @ The Beacon catered by Company Name Recognition (Advertising – Print/Digital) – Gramercy Tavern & Shake Shack) Premier Location/Size 1 Love Rocks Poster Autographed by All Artists Company Name Recognition on Step & Repeat Company Name Recognition (Advertising – Print/Digital) Full Page Ad in Love Rocks NYC Program – Premier Location/Size Company Name Recognition on Step & Repeat Full Page Ad in Love Rocks NYC Program

GOLD SPONSOR: $100,000 SILVER SPONSOR: $50,000 20 Circle of Love Tickets 12 Circle of Love Tickets 20 VIP Cocktail Party Tickets 12 VIP Cocktail Party Tickets 20 VIP Entrance for Night of Show 12 VIP Entrance for Night of Show 20 Open Bar for Night of Show (3 hours) 12 Open Bar for Night of Show (3 hours) 20 Official LRNYC Concert shirts designed by John Varvatos 12 Official LRNYC Concert shirts designed by John Varvatos 10 Exclusive Rehearsal Event Tickets (night before the 6 Exclusive Rehearsal Event Tickets (night before the show @ The Beacon catered by Gramercy Tavern & Shake Shack) show @ The Beacon catered by Gramercy Tavern & Shake Shack) Company Name Recognition (Advertising – Print/Digital) Company Name Recognition (Advertising – Print/Digital) Full Page Ad in Love Rocks NYC Program Half Page Ad in Love Rocks NYC Program

IF INTERESTED, PLEASE CONTACT: STEPHEN COVELLO 212.294.8144, [email protected] VIP PACKAGES ALL IN-PERSON/ON-SITE BENEFITS LISTED ARE SUBJECT TO STATE AND CITY COVID-19 HEALTH AND SAFETY RESTRICTIONS. THESE BENEFITS ARE NOT PERMISSIBLE UNDER CURRENT RESTRICTIONS AND MAY NOT BE PERMISSIBLE AT THE TIME OF THE EVENT.

ULTIMATE LOVE VIP: $25,000 VIP: $5,000 8 Circle of Love Tickets 2 Circle of Love Tickets 8 VIP Cocktail Party Tickets 2 VIP Cocktail Party Tickets 8 VIP Entrance for Night of Show 2 VIP Entrance for Night of Show 8 Open Bar for Night of Show (3 hours) 2 Open Bar for Night of Show (3 hours) 8 Official LRNYC Concert shirts designed by John Varvatos 2 Official LRNYC Concert shirts designed by John Varvatos 4 Exclusive Rehearsal Event Tickets (night before the show Name Recognition in Love Rocks NYC Program & Screens @ The Beacon catered by Gramercy Tavern & Shake Shack) Name Recognition in Love Rocks NYC Program & Screens LOVE VIP: $10,000 IF INTERESTED, PLEASE CONTACT: 4 Circle of Love Tickets STEPHEN COVELLO 212.294.8144, [email protected] 4 VIP Cocktail Party Tickets 4 VIP Entrance for Night of Show 4 Open Bar for Night of Show (3 hours) 4 Official LRNYC Concert shirts designed by John Varvatos Name Recognition in Love Rocks NYC Program & Screens

EXECUTIVE PRODUCERS

JOHN VARVATOS GREG WILLIAMSON NICOLE RECHTER CHAIRMAN & DESIGNER FOUNDER, THE WILLIAMSON FOUNDER, INTEGRA PRODUCTIONS TEAM & CO-FOUNDER, CO-FOUNDER, UPPERWESTMUSICGROUP UPPERWESTMUSICGROUP

John Varvatos grew up in Detroit, the melting pot Greg Williamson is an investor and a top NYC Nicole Rechter has 20 years of experience in the of rock ‘n’ roll, where he formed his creative residential real estate broker at Douglas Elliman Real global events business, and owns and operates a spirit influenced by the likes of The Who, Led Estate. He is also a concert producer and a corporate meeting and event company called Integra Zeppelin, Alice Cooper and The Stooges. co-founder of UpperWest Music Group. Greg has Productions. Known for her long-term relationships In the fall of 2000, John launched his eponymous produced concerts for CBS TV and various and tenacious nature, Nicole is a leader in her industry. menswear collection and in the same year was organizations/institutions including God’s Love We Seeing a niche in the corporate event world for unique recognized by the Council of Fashion Designers Deliver, Tulane University, The Americana Music talent fulfillment, and finding a partner with similar of America (CFDA) with the Perry Ellis Award for Association and The Blues Foundation of America. passions and complementary strengths, Nicole New Menswear Designer. He received a second He is on the Board of Trustees of God’s Love We co-founded UpperWest Music Group with Greg CFDA award for Menswear Designer of the Year Deliver, the Board of Directors of The Churchill School Williamson. Together they have co-founded and in 2001; this successive honor was an unprece- and Center, and actively involved with Central co-produced, along with John Varvatos, Love Rocks dented achievement in this category. Synagogue and various other organizations and NYC, as well as other live concerts and TV music Since then, he has received numerous awards. In not-for-profits. Greg resides on ’s Upper specials. Nicole is involved with and supports many October 2013, John released his first book, John West Side with his wife, Katy, and their two sons, professional and charitable organizations, most notably Varvatos: Rock in Fashion, which documents the Sidney and Charlie. God’s Love We Deliver, Seena Magowitz Foundation, elements of rock style that have embodied the HANDY and Women’s Business Enterprise National music community for decades. Further rooting the Council. Nicole and her husband Michael reside in brand in music, John Varvatos launched a record South Florida with their two daughters, Ava & Madison. label in February 2014 and opened a downtown NYC flagship store in what was the seminal rock ‘n’ roll club, CBGB. BOARD OF ADVISORS

MICHAEL ANTHONY Executive Chef/Partner, Gramercy Tavern ANTHONY MASON Co-Host, CBS This Morning ALBERTO APODACA Medi JOHN MCENROE Tennis Player ANDREW BILZIN Director Of Investor Relations, DANNY MEYER Restaurateur & CEO Of Union Square Echo Street Capital Management Hospitality Group JACKSON BROWNE Singer & ZACH NASH Deutsche Bank Securities, Commercial Real Estate Group DAVID BURTKA Actor & Professional Chef CHARLES B. ORTNER Partner, Proskauer Rose LLP SEAN CASSIDY President, DKC BILL RIBBECKE VP Investments, JPB Foundation DANNY CLINCH Photographer & Film Director JANE ROSE Manager, Keith Richards JOSH COHEN Film Producer CINDY SECUNDA MARC COHN Singer & Songwriter PETER SHAPIRO President, Dayglo Ventures ANN CUTBILL LENANE Licensed Real Estate Broker, PAUL SIEGEL Rolling Fork Music Douglas Elliman Real Estate PATTY SMYTH Singer & Songwriter JONAH DISEND Founding Partner of Complementary Colors DAVID TERVEEN Owner, DK Display SAM DUMAS Founder, Leeway Home RUSS TITELMAN Record Producer, Songwriter, Musician SETH FRANK President, Experience Vinyl TAMARA TUNIE Film, Stage/Television Actress, Director & Producer ELIZABETH FREUND Founder & Owner, Beautiful JOYCE VARVATOS Art Advisor & Documentarian Day Media & Management LLC ROB VERDERESE Head Of Cash Trading, Virtu Financial GINA GERSHON Actress SCOOTER WEINTRAUB Owner, W Management NEIL PATRICK HARRIS Actor KATY WILLIAMSON Director, RJKB Family Charitable Foundation JED HILLY Executive Director, Americana Music Association PERRY WOLFMAN CEO, CAA-GBG Global Brand Management Group CRAIG KALLMAN Chairman & CEO, Atlantic Records SHERIDAN WRIGHT Philanthropist JOE KILLIAN CEO & Impresario, Killian & Company ELIZABETH LEAVITT President, Levine/Leavitt JUSTIN MARCUS COO, Princeton Information Ltd GOD’S LOVE WE DELIVER FOOD IS LOVE. FOOD IS MEDICINE.

• 220,000+ miles driven to deliver last year • 2.4+ million home-delivered meals last year • Free to clients and full of love • With the help of thousands of volunteers annually • Never a waiting list • Serving everY borough in NYC since 1985 • 42% of clients age 70+ • 82% of clients live with a secondary diagnosis • Feeding sick clients, their children, and their senior caregivers • Being sick and hungry is a crisis that demands an urgent response • Since COVID-19, we’ve delivered as many as 11k meals in a single day

WE CAN HELP.

God’s Love We Deliver receives 4-star rating from Charity Navigator for the 8th year in a row! Only 5% of the 1.5 million charities rated by Charity Navigator have achieved this status. We are honored to be recognized for this effort by Charity Navigator. We will continue to keep our standards high, so that our clients and our donors know how much we value their confidence and generosity Love Rocks NYC LOVEROCKSNYC.COM