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3. Zbornik Sveučilišta U Dubrovniku ISSN 1849-630X SVEUČILIŠTE U UNIVERSITY OF DUBROVNIKU DUBROVNIK 3. ZBORNIK SVEUČILIŠTA U DUBROVNIKU Dubrovnik, 2016. Izdavač/Published by SVEUČILIŠTE U DUBROVNIKU/UNIVERSITY OF DUBROVNIKU ~ ~ ~ Glavna i odgovorna urednica/Editor-in-Chief prof. dr. sc. Vesna Vrtiprah ~ ~ ~ Urednički odbor/Editorial Board prof. dr. sc. Ivo Ban, predsjednik Uredničkog odbora izv. prof. dr. sc. Mato Brautović izv. prof. dr. sc. Željko Kurtela prof. dr. sc. Vladimir Lipovac prof. dr. sc. Mateo Milković izv. prof. dr. sc. Ivona Vrdoljak Raguž prof. dr. sc. Vesna Vrtiprah ~ ~ ~ Lektor/Language Editor dr. sc. Antun Česko ~ ~ ~ Prijevodi i korektura na engleskom/ Translation and proof-reading into English mr. sc. Nives Vidak, prof. ~ ~ ~ Klasifikacija članaka/Classification of articles Jelena Lučić, dipl. knjiž. ~ ~ ~ Grafičko oblikovanje/Graphic design Katarina Banović, mag. oec. Davorka Turčinović, mag. oec. ~ ~ ~ Adresa izdavača/Publisher's address Sveučilište u Dubrovniku Branitelja Dubrovnika 29, 20000 Dubrovnik Telefon/Telephone: +385 (0) 20/445-708 E-mail: [email protected] ~ ~ ~ Zbornik izlazi jedanput godišnje./Journal is issued once a year. ~ ~ ~ Tisak/Printing Tiskara Zelina ~ ~ ~ Naklada/Edition 150 primjeraka/copies SADRŽAJ SADRŽAJ 1. UTJECAJ KONCENTRACIJE IBA NA KVALITETU OŽILJAVANJA REZNICA ODABRANIH AUTOHTONIH SORATA MASLINA DUBROVAČKOG PODRUČJA ................................. 1 Marina Barnjak Vukas, mag. ing. kem. ~ dr. sc. Mara Marić, dipl. ing. agr. ~ Marija Marinović-Peričević, dipl. ing. agr. 2. ISPITIVANJE STAVOVA PREMA UČENJU ENGLESKOGA, NJEMAČKOGA I ŠPANJOLSKOG JEZIKA KAO STRANOG JEZIKA I JEZIKA STRUKE ................................................................................... 11 mr. sc. Sandra Didović Baranac, prof. ~ Daniela Falkoni-Mjehović, prof. ~ mr. sc. Nives Vidak, prof. 3. ANALIZA KVALITETE RADNIH ŽIVOTOPISA S OBZIROM NA FORMU, SADRŽAJ I JEZIČNU ISPRAVNOST .................................. 31 Vicko Krampus, prof. ~ dr. sc. Irena Miljković Krečar ~ dr. sc. Ozana Ramljak 4. POSLOVNO-OBAVJEŠTAJNE SLUŽBE, INDUSTRIJSKA I GOSPODARSKA ŠPIJUNAŽA U MEĐUNARODNOJ EKONOMIJI .................................................................................................................... 49 dr. sc. Zdravko Bazdan 5. KONCEPTUALNA METAFORA U POLITIČKOM GOVORU .......... 73 dr. sc. Nikolina Borčić ~ dr. sc. Igor Kanižaj ~ Svea Kršul, prof. 6. VIŠEJEZIČNOST U NAUTIČKOM TURIZMU .......................................... 95 Martina Hrnić, univ. spec. ~ Ariana Violić-Koprivec, prof. 7. KONTROLING U JAVNOM SEKTORU - PREDUVJETI ZA USPJEŠNU IMPLEMENTACIJU ....................................................................... 105 Maša Malić, mag. nov. 8. PRIMJENA KONCEPTA NOVOGA JAVNOG MENADŽMENTA U FUNKCIJI POVEĆANJA EFIKASNOSTI JAVNE UPRAVE U REPUBLICI HRVATSKOJ ..................................................................................... 117 dr. sc. Željko Mateljak ~ mr. sc. Srđan Gjurković 9. MARKETING U NAKLADNIŠTVU – NAVIKE ČITANJA I KUPNJE KNJIGA SVEUČILIŠNE STUDENTSKE POPULACIJE ................................................................................................................ 135 dr. sc. Zoran Mihanović ~ Ivana Markotić, mag. oec. 3. ZBORNIK SVEUČILIŠTA U DUBROVNIKU 10. POVEZANOST PROTESTANTIZMA I KAPITALIZMA U NJEMAČKOJ ................................................................................................................ 159 Marko Šarić, univ. spec. oec. ~ prof. Petra Kovačec 11. EDWARD BERNAYS – PSIHOLOGIJA MASA I ODNOSI S JAVNOŠĆU ..................................................................................................................... 175 Sunčana Tuksar Radumilo, mag. educ. philol. angl. 12. SKLADNOST, KAO POVIJESNA BAŠTINA GRADA DUBROVNIKA ............................................................................................................. 193 dr. sc. Lucijana Leoni 13. MOGUĆNOSTI PRIMJENE INTEGRIRANE MULTITROFIČKE AKVAKULTURE (IMTA) U REPUBLICI HRVATSKOJ ...................... 207 Bruno Šverko ~ prof. dr. sc. Ivan Katavić 14. O KNJIŽEVNIM DJELIMA MILOVANA MIKOVIĆA ......................... 223 dr. sc. Sanja Vulić CONTENTS CONTENTS 1. THE IMPACT OF IBA CONCENTRATION ONTO ROOTING CUTTINGS OF SELECTED AUTOCHTHONOUS OLIVE PLANTS IN DUBROVNIK AREA .......................................................................... 1 Marina Barnjak Vukas, MChem ~ Mara Marić, PhD, AGE ~ Marija Marinović-Peričević, AGE 2. BELIEFS AND ATTITUDES OF CROATIAN LEARNERS ABOUT LEARNING ENGLISH, GERMAN AND SPANISH FOR SPECIFIC PURPOSES ................................................................................... 11 Sandra Didović Baranac, MSc ~ Daniela Falkoni-Mjehović, prof. ~ Nives Vidak, MSc 3. ANALYSIS OF THE RESUMES QUALITY CONSIDERING THEIR FORM, CONTENT AND ACCURACY ............................................ 31 Vicko Krampus, MA ~ Irena Miljković Krečar, PhD ~ Ozana Ramljak, PhD 4. BUSINESS INTELLIGENCE, INDUSTRIAL AND ECONOMIC ESPIONAGE IN INTERNATIONAL ECONOMY ...................................... 49 Zdravko Bazdan, PhD 5. CONCEPTUAL METAPHOR IN POLITICAL COMMUNICATION .................................................................................................... 73 Nikolina Borčić, PhD ~ Igor Kanižaj, PhD ~ Svea Kršul, BA 6. MULTILINGUALISM IN NAUTICAL TOURISM ..................................... 95 Martina Hrnić, univ. spec. philol. ~ Ariana Violić-Koprivec, prof. 7. CONTROLLING IN PUBLIC SECTOR – PREREQUISITES FOR SUCCESSFUL IMPLEMENTATION ................................................... 105 Maša Malić, MJ 8. IMPLEMENTATION OF THE CONCEPT OF NEW PUBLIC MANAGEMENT IN ORDER TO INCREASE PUBLIC ADMINISTRATION EFFICACY IN THE REPUBLIC OF CROATIA ................................................................................................................ 117 Željko Mateljak, PhD ~ Srđan Gjurković, MSc 9. MARKETING IN PUBLISHING - THE STUDY OF THE BOOK BUYING AND READING HABITS AMONG UNIVERSITY STUDENTS ..................................................................................................................... 135 Zoran Mihanović, PhD ~ Ivana Markotić, mag. oec. 3. ZBORNIK SVEUČILIŠTA U DUBROVNIKU 10. THE CONNECTION BETWEEN PROTESTANTISM AND CAPITALISM IN GERMANY .............................................................................. 159 Marko Šarić, univ. spec. oec. ~ Petra Kovačec, BA 11. EDWARD BERNAYS – THE PSYCHOLOGY OF THE MASSES AND PUBLIC RELATIONS .................................................................................. 175 Sunčana Tuksar Radumilo, mag educ. philol. angl. 12. SKLADNOST - COMPOSTEZZA ED ARMONIA, COME PATRIMONIO STORICO DELLA CITTÀ DI DUBROVNIK ............ 193 dr. sc. Lucijana Leoni 13. POSSIBILITIES OF APPLICATION OF INTEGRATED MULTI-TROPHIC AQUACULTURE (IMTA) IN CROATIA ............. 207 Bruno Šverko ~ Ivan Katavić, PhD 14. ON LITERARY WORKS OF MILOVAN MIKOVIĆ .............................. 223 Sanja Vulić, PhD Marina Barnjak Vukas, mag. ing. kem. Zavod za mediteranske kulture Sveučilište u Dubrovniku E-mail: [email protected] Dr. sc. Mara Marić, dipl. ing. agr. Zavod za mediteranske kulture Sveučilište u Dubrovniku E-mail: [email protected] Marija Marinović-Peričević, dipl. ing. agr. Zavod za mediteranske kulture Sveučilište u Dubrovniku E-mail: [email protected] UTJECAJ KONCENTRACIJE IBA NA KVALITETU OŽILJAVANJA REZNICA ODABRANIH AUTOHTONIH SORATA MASLINA DUBROVAČKOG PODRUČJA UDK / UDC: 634.63(497.584) JEL klasifikacija / JEL classification: Q16 Izvorni znanstveni rad / Original scientific paper Primljeno / Received: 31. ožujka 2016. / March 31, 2016 Prihvaćeno za tisak / Accepted for publishing: 12. listopada 2016. / October 12, 2016. Sažetak U radu su prikazani rezultati jednogodišnjeg proučavanja utjecaja različitih koncentracija fitohormona IBA (2 000, 3 000, 4 000 i 5 000 ppm) na ožiljavanje reznica dubrovačkih sorta maslina: Velika sitnjaka, Sitnica, Kalamata i Uljarica. Sva su istraživanja obavljena u stakleniku Zavoda za mediteranske kulture Sveučilišta u Dubrovniku, i dio su projekta ‘’Identifikacija i gospodarenje gen-fondom masline na području Dubrovačko-neretvanske županije’’, za koje je planirano trajanje od tri godine. Rezultati istraživanja pokazuju da je sorta masline Sitnica imala najveći uspjeh ukorijenjenjih reznica (44,44 %), dok je sorta Velika sitnjaka pokazala najmanju uspješnost (6,67 %) prema ukupnom broju reznica s po četiri koncentracije IBA hormona. Ključne riječi: maslina, reznica, ukorjenjivanje, fitohormon, koncentracija. 1 3. ZBORNIK SVEUČILIŠTA U DUBROVNIKU 1. UVOD Maslina je uz vinovu lozu jedna od temeljnih kultura na području čitave Dubrovačko-neretvanske županije (dalje u tekstu DNŽ) jer su njome u 19. i početkom 20. stoljeća bile oplemenjene gotovo sve poljoprivredne površine na terasama brdskih prisojnih padina. Danas se mnoge od tih površina ponovno privode proizvodnji. Bogatstvo maslinarstva DNŽ leži u činjenici da na njezinu prostoru ima više od 30-ak kultivara strogo lokalnog karaktera. Zavod za mediteranske kulture Sveučilišta u Dubrovniku, Agronomski fakultet Sveučilišta u Zagrebu i Zajednica maslinara DNŽ pokrenuli su 2015. godine projekt ‘’Identifikacija i gospodarenje gen-fondom masline na području Dubrovačko-neretvanske županije’’. Glavni su ciljevi projekta za odabrane kultivare ispitati fizikalno- kemijska i senzorska svojstva maslinova ulja, proizvesti dostatan broj sadnica svakoga od potvrđenih autohtonih kultivara potreban za formiranje kolekcijskog nasada, tj. matičnjaka, i stvoriti preduvjete za zaštitu sortnoga i zemljopisnog
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