International Journal of Management Cases Special Issue CIRCLE Conference University of Dubrovnik, Croatia 27th-29th April 2011 Friday Volume 13 Issue 4 EDITORS PRODUCTION EDITOR Gianpaolo Vignali Western Europe Manchester Metropolitan University, UK Professor Barry J. Davies
[email protected] Professor of Marketing, University of Gloucestershire, UK
[email protected]. www.ijmc.org The Rest of the World Professor Claudio Vignali Arnold Ziff Chair in Retailing, Leeds Metropolitan University, UK
[email protected] www.circleinternational.co.uk Central Europe ISSN 1741-6264 Professor Tihomir Vranesevic The Graduate School of Economics, The University of Zagreb International Journal of Management Cases is published by:
[email protected] EDITORIAL BOARD Access Press UK, Dr. Leo Dana 1 Hillside Gardens , University of Canterbury, New Zealand Darwen,
[email protected] Lancashire, Professor Alberto Mattiacci BB3 2NJ Professor of Retailing and Marketing,The University of Sienna, Italy UK mattiaccialbunisi.it Dr. Hans-Rüdiger Kaufmann University of Nicosia, Cyprus
[email protected] Professor Dr. Jürgen Polke Virtual University of Munich, Germany
[email protected] Professor Carlo A. Pratesi Professor of Retailing Marketing, University of Urbino, Italy
[email protected] Professor Brenda Sternquist Professor, International Retail Management, Michigan State University, USA
[email protected] Dr. Tomasz Wisniewski The University of Szczecin Poland
[email protected] Professor Irena Neganova Ural Sate University, Russia
[email protected] Dr Ulrich Scholz Fontys Fachhochschule, Nederlands
[email protected] Professor Sanda Renko Graduate School of Economics Zagreb, Croatia
[email protected] Professor Lutz Sommer University of Albt, Germany
[email protected] Dr.