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Pursuit Resources Group Ltd First Floor, 4 Freeport Office Village, Century Drive Pursuit Resources Group Ltd First Floor, 4 Freeport Office Village, Century Drive, Braintree, Essex, CM77 8YG Telephone E-mail Website 01245 362500 [email protected] www.pursuitgroup.co.uk Candidate: 24870 2000 - 2003 South Bank University – • BA (Hons) Business Administration (2:1) 1998 - 2000 Westcliff High School Education: • A-levels: Biology, General Studies, Psychology 1993 - 1998 St. Bernard’s High School • GCSE’s: 10 A-C subjects, including English, Mathematics and Sciences Notice Period: 2 months Salary £38,000 NB: To give you an enhanced understanding of the candidate we have checked the validity of the information and left the CV in its original format. A media marketing manager with 10+ years’ experience delivering multiple cross-media campaigns for high profile brands. With track record of executing communication strategies and client objectives from conception to completion. Employment History: Media Account Director Nov 16 – present • Manage and coordinate a team to create and develop Nestlé’s Water and Nutrition divisions’ annual marketing strategy • in line with business objectives • Utilise a mix of media channels including above and below the line media (TV, OOH, print, radio, digital, social and • product placements) ensuring relevancy to the target audience • Keep up to date with new media innovations, changing media landscape and trends in the industry • Develop consumer and shopper insights to feed into overall media strategy to present back to senior business leaders • Strategise and implement forward thinking, dynamic, innovative media projects from conception through to completion • in line with global guidelines • Collaborate with key stakeholders including PR, shopper and creative agencies whilst supporting brand events • Ensure cost efficiencies through media best practices in media planning and buying • Analyse media KPIs through bi-weekly reporting and provide key information including recommendations for mid • campaign optimisations • Deliver post campaign analysis including learnings for future campaigns • Carry out weekly and monthly client status meetings, competitor analysis and ensure smooth running of the accounts • Responsible for Nestlé’s multiple campaign budgets across all media platforms Reason for leaving: Looking for a role closer to home – has an extensive commute daily M/Six – Media Manager (Fixed term contract) Jul 16 – Nov 16 • Consulted on high-level campaign spends for clients BIC, Hotels.com and Britvic including strategy formulating in both financial and non-financial aspects across the Nordic markets Travelling – South East Asia, North America and South America Mar 15 – Mar 16 MEC – Media Manager (Fixed term contract) Oct 14 – Feb 15 • Managed a team working across a number of Johnson and Johnson brands • Developed and implemented the cross-media planning of consumer healthcare brands Listerine, Benadryl, Acuvue, Regaine and new product launches, overseeing changes in budget approvals and creative scripts across both UK and Nordic markets • Managed all areas of the marketing communications process from consumer insights, category analysis, research and reporting and the briefing process for both internal teams and external media owners/suppliers • Coordinated and supported other agencies including PR, creative, media owners and specialist partners to ensure the delivery of KPI targets • Delivered ongoing communication to clients of market trends in the form of new advertisers and new media channels Working/Travelling – Australia, New Zealand and Fiji Jun 13 – Jul 14 Mediacom – Senior Communications Planner (Fixed term contract) Jan 13 – May 13 • First point of contact for two high profile clients, TUI and Northern Foods that involved implementing media plans across traditional and digital platforms • A client-facing member of the team, taking a lead role in developing effective communications and marketing strategies for their business • Consistently delivered channel planning, campaign optimisation, post-campaign analysis and business reporting • Supported other accounts including, Time to Change, Volkswagen, Met Police and De’Longhi Carat – Media Communication Planner Jun 10 – Dec 12 • Responsible for the day-to-day running of the Johnson and Johnson’s account • Help implement communication strategies across Johnson and Johnson's pharmaceutical and consumer healthcare brands including Benecol, Listerine and Nicorette • Developed and optimised innovative media campaigns to support big budget product launches of circa £25m for Nicorette QuickMist, Listerine Zero and Regaine Foam • Established consumer insights for planning and strategy formulation in the form of detailed target audience profiles for each brand and presented back to the client and cross agency • Coordinated with creative and PR agencies, ensuring campaign strategies and plans were fully integrated and that KPI targets were met Independent News & Media – Media & Marketing Communications Executive Jun 08 – May 10 • Organised promotional activity for events to maximise both brand and sales objectives, ensuring all sales, publishing, • marketing and editorial teams are kept up to date on projects • Supported the commercial team by monitoring market activity and creating reports and presentations using sources • such as Nielsen, NRS, TGI, Mintel and WARC • Held training courses for commercial teams on new data systems Pursuit Resources Group Ltd First Floor, 4 Freeport Office Village, Century Drive, Braintree, Essex, CM77 8YG Billetts Media Consulting/Ebiquity – Media Executive Sep 05 – Jun 08 • Responsible for managing several accounts including Warner Bros, Sainsbury’s, RBS and more • Liaised with clients and media agencies to request specific campaign plans and costing data • Managed the reports using the in-house system, BARB, Telmar and POSTAR to analyse the quality elements of clients’ advertising campaigns • Presented action points and recommendations to the media agencies and clients with a view to improving the profitability of the various elements of their subsequent advertising campaigns Arcadia Group – Distributor Aug 03 – Jun 05 • Allocating stock from the distribution centre to retail stores nationwide • Used appropriate reports to amend allocations when needed and reviewed sales performance to ensure stock was being sent to the most suitable stores to maximise sales Key Skills & Training • Microsoft Office: Excel, Word, Outlook and PowerPoint (Advanced) • Media Touchpoints, BARB, Telmar, ABC, Facebook Ads Manager and Addynamix Extra Curricular Activities • Hiking: Summited various peaks and trails including Mount Kinabalu, Machu Picchu Inca Trail and Patagonia mountains • Scuba diving: PADI qualified in Sharm El Sheikh, also dived in the Great Barrier Reef, Thailand and Guam .
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