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Journal of Turiba University INTRODUCTION Journal of Turiba University Acta Prosperitatis No. 10 ISSN 1691-6077 Riga 2019 1 ACTA PROSPERITATIS 10 Journal of Turiba University Acta Prosperitatis No. 10 Editor-in-Chief Dr.paed. Aldis Baumanis , Turiba University, Latvia Co-editor-in-Chief MBA, Mg.sc.ing., Ivars Namatēvs , Turiba University, Latvia Editorial Board Suat Begeç , PhD, University of Turkish Aeronautical Association, Turkey Ineta Lūka , Dr.paed., Turiba University, Latvia Aleksander Kobylarek , PhD, University of Wrocław, Poland Jānis Načisčiosnis , Dr.iur., Turiba University, Latvia Rosita Zvirgzdiņa , Dr.oec., Turiba University, Latvia Gregory Simons , Dr.phil., Uppsala University, Sweden Waldemar Dotkuś , Dr.hab., Wroclaw University of Economics, Poland Steffi Robak , Dr., Leibniz Univeristät Hannover, Germany Andrei Pochovyuk , Dr.oec., Kremenchuk Mykhailo Ostrogradskyi University, Ukraine Vladislavs Fomins , Dr.phil., Vytautas Magnus University, Lithuania Renata Legenzova , Dr.soc., Vytautas Magnus University, Lithuania Ieva Deviatnikovaitė , Dr.phil., Mykolas Romeris University, Lithaunia Algimantas Urmonas , Dr.iur., Mykolas Romeris University, Lithaunia Ingrīda Veikša , Dr.iur., Turiba University, Latvia Maija Rozīte , Dr.geogr., Turiba University, Latvia Kristina Miliauskaitė , Dr.iur., Expert at the International Research Database “Lituanistika”, Lithuania When quoted the reference to the issue is mandatory Publisher Turiba University, Ltd. Head of Publishing House Daiga Rugāja Literary editor Assoc.Prof. Dr.paed. Diāna Rumpīte , Riga Technical University, Latvia © SIA “Biznesa augstskola Turība”, 201 9, 161 p. 2 INTRODUCTION CONTENT PREFACE ........................................................................................................................................... 5 EFFECTIVE PROFESSIONAL LANGUAGE LEARNING ..................................................... 7 Ēvele Viola, Komarovska Anda IMPACT OF VALUE ADDED TAX ON RESTAURANT SERVICES .............................. 23 Jurušs Māris, Roze Linda, Lūka Madara IMPACT OF PARENTAL FINANCIAL SOCIALIZATION FACTORS ON FINANCIAL LITERACY OF LITHUANIAN HIGH SCHOOL STUDENTS ........... 41 Legenzova Renata, Gaigalienė Asta, Leckė Gintarė CHINESE AND LATVIAN TERTIARY TOURISM AND HOSPITALITY EDUCATION GRADUATES’ PROFESSIONAL COMPETENCE .................................... 61 Luka Ineta, Donina Agita, Li Ping, George Ubbelohde, Wang Lingli ASSESSMENT OF JSC AIR BALTIC CORPORATION COMPETITIVENESS IN THE BALTIC STATES ........................................................................................................... 87 Ruskulovs Dairis, Lūka Madara, Šulca Romēna QUALITY IN THE HIGHER EDUCATION SECTOR: COMPARISON OF COMMUNICATION OF CRITERIA FOR QUALITY ASSURANCE IN WEBPAGES OF STATE UNIVERSITIES IN LITHUANIA AND LATVIA ........... 109 Tamutienė Lina, Matkev ičienė Renata THE ROLE OF SOCIAL MEDIA DURING AND IN THE AFTERMATH OF A TERRORIST ATTACK ................................................................................................... 131 Vaivode Laila, Saer Ammar FOREIGN STUDENTS AS A CONTRIBUTING FACTOR FOR TOURISM IN LATVIA .................................................................................................................................... 145 Vinklere Daina, Rancāne Daira Rasa KOPSAVILKUMS ........................................................................................................................ 157 3 ACTA PROSPERITATIS 10 4 EFFECTIVE PROFESSIONAL LANGUAGE LEARNING PREFACE The Scientific Journal of Turiba University Acta Prosperitatis is a place to read thoroughly researched, quantitatively expressed, and qualitatively rated research articles. It is about the application of scientific study for creating innovative models for reliable prediction and control of the world where we live in, the application of those models to communities and organizations. We want to know the truth about the best way to live and feel better. We all hope that Acta Prosperitatis will delight you, provide new insights, lead you on to new things, and discover new possibilities. Every article which you find in this volume has been thoroughly researched and includes real perspectives. We truly believe that there are articles on what we think you will want to read. In addition, you may have singlehandedly or together with colleagues conducted some fascinating, great research, which can make the world around us better and our journal may be the right place to publish and deliver your research, proposals, and innovative ideas to your peers and the society. Ēvele Viola and Anda Komarovska, in their article ”Effective Professional Language Learning’’ put forward the idea of developing and designing easy to use and contemporary study material that offers the possibility to acquire and practice various language skills, based on the existing language level. In their research, they evaluate the online “Language for Special Purposes ” course using a face- to-face questionnaire, data processing and analysis. Māris Jurušs, Linda Roze, and Madara Lūka , in their article “Impact of Value Added Tax o n Restaurant Services” evaluate the value added tax incidence, specifically the impact of value added tax on restaurants, as an example of a labor-intensive industry. Their research results show that, in order to minimize the negative impact of value added tax incidence, a reduced value added tax rate may be applied to the final services provided by restaurants. The level of financial literacy of Lithuanian high school students has been investigated by Legenzova Renata, Asta Gaigalienė, and Gintarė Leckė in “ Impact of Parental Financial Socialization Factors on Financial Literacy of Lithuanian High School Students”. The results revealed that the level of financial literacy of the surveyed high school students is not more than average. The basic insight into the current situation in tourism and hospitality education in China and Latvia based on the research findings involving two tertiary education institutions in Latvia and China in 2018 –2019 is uncovered in the article “ Chinese and Latvian Tertiary Tourism and Hospitality Education Graduates’ Professional Competence” by Luka Ineta, Agita Donina, Li Ping, 5 ACTA PROSPERITATIS 10 George Ubbelohde, Wang Lingli. Such similarities in both countries as a field knowledge and professional competences have been discovered. Ruskulovs Dairis, Lūka Madara, and Šulca Romēna, in their article “Assessment of JSC Air Baltic Corporation Competitivenes s in the Baltic States” analyse the level of competitiveness of Air Baltic in the Baltic States. The results show that expanding to Estonia and Lithuania has stabilized the financial state of Air Baltic, allowing the authors to conclude that Air Baltic is competitive in the Baltic States’ airline market, because it offer s various routes, services and connecting flights for a moderate price, which allows passengers to get almost anywhere in the world. The research article by Tamutienė Lina and Matkevičienė Renata, “Quality in Sector of Higher Education: Comparison of Communication of Criteria for Quality Assurance in Webpages of State Universities in Lithuania and Latvia” assesses the links between quality issues with the expression of dynamics and changes in higher education institutions. Theoretical and empirical research presented in the article demonstrates that the statements on quality that are formulated in strategic documents of the state universities correlate with the understanding of quality presented in documents regulating activities of higher education institutions. The article “The Role of Social Media During and i n the Aftermath of a Terrorist Attack ” by Vaivode Laila and Ammar Saer analyses government tactics and strategies applied in dealing with social media in order to manage emergencies and minimize consequences triggered by terrorist attacks. Researchers offer guidance to authorities and public agencies in order for them to manage consequences and impacts of terrorist attacks by utilizing social media for the sake of public interest and security. Vinklere Daina and Rancāne Daira Rasa, in their article “Foreign Students as a Contributing Factor for Tourism in Latvia” assess the international students as a contributing factor for tourism in Latvia. The authors reveal that international students contribute to tourism by taking part themselves, by attracting other visitors and by promoting a destination. Co-editor-in-Chief, Ivars Namatēvs 6 EFFECTIVE PROFESSIONAL LANGUAGE LEARNING EFFECTIVE PROFESSIONAL LANGUAGE LEARNING Viola Ēvele , Anda Komarovska, Turiba University , Latvia Abstract In the contemporary world under the conditions of a severe competition the development of tourism is rapidly growing and creates new challenges: one of these is to acquire not only new foreign language skills, but also intercultural skills that play a particularly important role in the everyday life of those providing efficient customer service. Therefore, an idea was created to develop and design easy to use and contemporary study material that offers a possibility to acquire and practice various language skills, based on the existing language level. The goal of the study is to find out how students evaluate the created online Language for Special Purposes course. The present study is conducted in the framework of Erasmus+ project “Language Skills and Intercultural Issues in the Hospitality Industry: Unity in Diversity in the EU Labour Market”; it deals with situations in the hotel and catering
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