JOHNSON AVENUE FESTIVAL Johnson Avenue Festival

KRVC The Kingsbridge Riverdale Van Cortlandt Development Corporation Presents Johnson Avenue Festival Sept. 21 12 pm - 4 pm liVe musiC, Clowns, Children’s actiViTies, fooD, shopping speCials, business exhibiTs anD muCh moRe!! Johnson Avenue Block FestivAl 2014 Become Benefactors receive a sponsor a large full color Since 2010, our community has enjoyed more than ad this size a dozen festivals and events hosted and organized by KrVC, the Kingsbridge-riverdale Van (6 5/8” x 5 1/8”) Cortlandt Development Corp. This is KRVC’s third festival on Johnson Avenue and each year, since the spring of 2012, the merchants have eagerly anticipated what has become one of our most successful events. We, too, look forward to working with businesses (both on and off the block) to plan this festival and make it bigger and better than ever. We hope you will take full advantage of the opportunity to participate, build community and build your business! The festival organizers are grateful for the support of Bronx Community Board 8, our elected officials, and the 50th Police Precinct. Their combined efforts and support make these special events possible. support this Festival These wonderful events are great community and business builders, but they are costly to produce. We rely on the support of our sponsors to make them happen! Please be as generous as you can so we can enjoy a full program of events and activities. This year, the riverdale Press is showing its support by producing a full-color tabloid-size event program, distributed with the newspaper during the week before the event to 10,000 area homes and at the festival — and every sponsor will receive a full-color ad. The entire program will be displayed on our website and on the Riverdale Press website, too. Choose the Patrons receive Friends receive sponsorship package that suits you best. Friend ($300) a medium full color a small full color Package includes: listing in all promotional and event ad this size ad this size materials, special sponsor exhibit space at the event and a small ad in the Riverdale Press program. (3 1/4” x 5 1/8”) (3 1/4” x 2 1/2”) Patron ($500) Package includes: logo featured in all promotional and event materials, special sponsor exhibit space at the event and a medium ad in the Riverdale Press program. Benefactor ($1,000) Package includes: logo and business featured on sepa- rate event signage, logo featured in all promotional and event materials, special sponsor exhibit space at the event with tent coverage and a large ad in the Riverdale Press program.. superstar ($1,500) Package includes: logo and business featured on sepa- rate event signage, logo featured in all promotional and event materials, special sponsor exhibit space at the event with tent coverage and a jumbo ad in the Riverdale Press program. the riverdale Press will gladly work with you to create your ad. Call Catherine Dolan at 718 543 6065, ext. 325 or e-mail [email protected]. support our sponsors! KRVC — Building superstars receive a jumbo full color Community, ad this size One Block Party (6 5/8” x 10 1/2”) at a Time Since 2010, KRVC has organized numerous festivals in the communities of Riverdale and Woodlawn. These festivals serve to enrich our community by bringing diverse groups, across all ages, races and religions, together. Our goal is to create, build, and grow a vibrant, connected and engaged community for its residents and businesses by leveraging the universal power of live music, theater, street performers, original art, children’s activities and more. Most of our festivals have been held on commercial corridors, engaged the local businesses, generated media attention and been attended by thousands of people. KRVC has partnered with the local Merchants Associations for some of our events, which have served to promote the local businesses on those blocks. Our local elected officials, Community Board 8 and the 50th Police Precinct have also played instrumental roles in making these events, some of which have required the closure of major streets, possible. KRVC’s goal is to revitalize our community, boost our businesses and create a unique cultural experience through these festivals. Our festivals are partially funded by a generous grant from the Bronx Council on the Arts and by many local business sponsors. State Senator Klein has also sponsored our last several festivals and has allocated funding to KRVC so that we can purchase our own stage, sound equipment, tents, amusement rides and even a truck to transport the items to our events! Johnson Avenue Block FestivAl 2014 Great performers all afternoon long On the main stage Alma Micic Alma Micic was born and raised in 1999 with a BM in Jazz Performance. Journal (Japan), Concerto Magazine Belgrade, Serbia. At the age of 16 she Alma has been a resident of New York (Austria), Jazzman and Citizen Jazz started performing with a local quartet at a City since 2000. With her band, she has (France). She has received numerous time when jazz was making a big comeback appeared at prominent venues such as awards such as the Cleo Laine Award in Belgrade. Soon she became a featured the Jazz Standard, Scullers, Iridium Jazz for Outstanding Musicianship and BRIO vocalist with the Radio Belgrade Big Band Club, Cecil’s Jazz Club as well as various Award from the NY Arts Council. and began touring and appearing at many international festivals and concert halls. local jazz festivals as well as television and Alma’s singing has been described “Alma personifies what jazz singing is all radio broadcasts. as “confident, soulful, vulnerable, about.” — Ron Della Chiesa, WGBH Radio In 1995, she received a scholarship to rhythmically savvy, with the most sensual attend the prestigious Berklee College of vibrato you’re likely to hear” (All About “There is no doubt about it: Alma Micic is a Music in Boston, MA. Alma graduated in Jazz). Featured articles include Swing first rate jazz singer.” — All About Jazz Rale Micic rale Micic, one of the most successful New York City for the last decade, Rale and critically acclaimed jazz musicians to Micic recently signed an endorsement deal emerge from Serbia, has been featured in with D’Addario strings, joining the likes of numerous publications including Downbeat, guitarists Pat Metheny, John Scofield and JazzTimes, LA Times, San Diego Tribune, Lenny Kravitz. and the Boston Globe He has performed at prominent jazz clubs “Micic is bringing an intriguing new and music festivals in US and Europe including perspective to the jazz guitar” — LA Times Catalina Jazz Club, Blues Alley, Scullers Jazz Club, Dizzy’s, San Jose Jazz Festival and the “One of the most interesting young Hartford International Jazz Festival. guitarists on the New York City scene” Born in Belgrade, Serbia and living In — All About Jazz Super Hi-Fi super Hi-Fi, the Brooklyn-based band, in the New York music scene since 2010 and Squad and many others at venues like the mixes jazz-inflected trombones, the released its debut full-length album, “Dub To Brooklyn Bowl, Maxwell’s, the Mercury rhythmic landscapes of Jamaican dub and The Bone” (Electric Cowbell Records), in 2012. Lounge and the Rocks Off Concert series. touches of afrobeat and funk for a unique The band’s unique double trombone- The band has been active in the diverse and heady mix memorably described as an led sound — equally at home at a raucous New York music scene, hosting the popular “imaginary soundtrack from Lee ‘Scratch’ dance party or an intense listening session monthly “Afro-Dub Sessions” at Rose Live Perry, The Specials and Led Zeppelin.” — applies the improvisatory dub mixing Music in Williamsburg in 2011 that featured Led by bassist and composer Ezra Gale, approach to live performances of the band’s collaborations with everyone from DJ’s like whose last outfit, the San Francisco-based original compositions. Subatomic Sound System and Ticklah to for- Aphrodesia, took their take on afrobeat This has led to shared stages with John mer Liquid Liquid vocalist Sal P., and recently all the way to Femi Kuti’s Shrine in Lagos, Brown’s Body, Rubblebucket, Beats Antique, made it to the final round of WNYC’s annu- Nigeria, Super Hi-Fi has been creating waves Debo Band, Giant Panda Guerrilla Dub al “Battle of the Bands.” Marni Rice Marni rice is a performer and author of Her diverse musical projects include; ues around the world\ performance works combining music, song ‘Marni Rice & Le Garage Cabaret’ featur- In the United States she has performed in and text. Her musical repertoire includes vin- ing original songs in French & English, and Regional and Off Broadway Theater produc- tage French Chansons, Euro Cabaret Songs ‘Marni Rice & The Chanson Chamber Salon’ tions and she has participated in the develop- and original music. featuring European popular and cabaret ment of Musical Dance Theater works with As a Chanteuse-Accordionist in New songs. MUD/BONE, a New York based non-profit York, Marni Rice has appeared at The Lin- Since 2006, she has served as back- theater company with whom she performed coln Center Chamber Music series, Sympho- ground vocalist and accordionist for ‘Mad in ‘365 Plays in 365 Days’ at The Joseph ny Space, Joe’s Pub, The Bowery Ballroom, Juana’ in the US and Europe. Papp Public Theater in New York. In 2008 The Bottom Line, The Bowery Electric, in Since 2008, her Bi-Lingual English-French she received an award for ‘Original Cabaret private events, restaurants, cafes and com- solo performance piece, Contes de Paris/ Performance’ with The Kabarett Kollectif at munity gardens.

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