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Wac Annual Report 2017

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Wac Annual Report 2017 WAC ANNUAL WAC ANNUAL REVIEW2017REVIEW 2017 INTRO FROM THE ORGANISERS INTRO FROM THE ORGANISERS It’s at this time each year, with the competition season just finished, Thanks to the work of our hosts around the globe, this year our that we have an opportunity to reflect on everything that's been, community made big move towards achieving that goal. while also looking forward to the upcoming year. All up, we saw more than three thousand competitors take part in our This 2017 World AeroPress Championship season was our biggest ever, events, and tens upon tens of thousands of spectators attend. The with national championships happening in nearly sixty countries. In competition circuit expanded to six new countries including Indi, addition, we also saw huge number of smaller regional qualifying Keny, the Maldives and Israel, while also growing locally, with an events branch out across Spain, France, Australi, Canad, Chin, the array of new regional events in more established countries. United States and more. As an organisation that exists to bring coee-loving people together, But in real terms, what does that mean? we think this is great result and we plan to build on it in 2018. Aside from lot more time spent on Skype, for us, it's an indicator INTROthat we're moving in the right direction. But for now, from our small oce with broken air-conditioning, located above Melbourne gym, we wanted to say two things. Firstly, In planning for 2017, we had one main goal. We wanted to see more thank you. And just as importantly, don’t forget to buy the book. local, grassroots events happen, in order to make it easier and cheaper for people to get involved. We set out to facilitate even more — Team W.A.C opportunities for people to get together and to have good time, FROMwithout having to spend fortune on travel. THE ORGANISERS 2017 SEASON RECAP We hit the 2017 season with short list of goals. To bring more competitions to where the coee lovers were, and to better understand and support both our competitors and hosts. By the numbers REGIONALS 58 (+38%) NATIONALS 59 (+16%) TOTAL 117 (+26%) Participation* COMPETITORS 3,157 SPECTATORS 68,265 Duration FEBRUARY 2ND TO OCTOBER 1ST 34.5 WEEKS WAC * As reported by hosts MAP FEEDBACK FROM COMPETITORS & HOSTS INTRO FROM THE WAC MAP AUSTRALIA CHINA ECUADOR FRANCE: STRASBOURG IRAN NETHERLANDS SPAIN USA ORGANISERS AUSTRALIA: ACT CHINA: BEIJING ENGLAND FRANCE: TOURS IRELAND NEW ZEALAND SPAIN: BALEARES USA: BELLINGHAM AUSTRALIA: NSW CHINA: CHANGSA ENGLAND: MIDLANDS GERMANY ISRAEL NEW ZEALAND: CHRISTCHURCH SPAIN: CASTILLA Y LEÓN USA: BILLINGS AUSTRALIA: QLD CHINA: CHENGDU ENGLAND: SOUTH-WEST GREECE ITALY NORTHERN IRELAND SPAIN: CATALŪNA USA: CHICAGO AUSTRALIA: SA CHINA: DALIAN ESTONIA GUATEMALA JAPAN NORWAY SPAIN: GALICIA USA: DALLAS-FORT AUSTRALIA: TAS CHINA: GUANGZHOU FINLAND HONG KONG JAPAN: FUKUOKA PHILLIPINES SPAIN: MADRID WORTH AUSTRALIA: VIC CHINA: HANGHZOU FRANCE HUNGARY JAPAN: NAGOYA PORTUGAL SPAIN: PAÍS VASCO USA: HONOLULU AUSTRALIA: WA CHINA: SHANGHAI 1 FRANCE: ANNECY INDIA JAPAN: TOKYO ROMANIA SPAIN: VALENCIA USA: NYC AUSTRIA CHINA: SHANGHAI 2 FRANCE: BORDEAUX INDIA: BANGALORE KENYA RUSSIA SWEDEN USA: SAN FRANCISCO BELARUS CHINA: SHENZEN FRANCE: LILLE INDIA: DELHI KUWAIT SAUDI ARABIA SWITZERLAND USA: TAMPA BELGIUM CHINA: WUHAN FRANCE: LYON INDIA: MUMBAI LITHUANIA SCOTLAND TAIWAN USA: WASHINGTON DC BRAZIL CHINA: WUXI FRANCE: PARIS #1 INDONESIA MACAU SINGAPORE THAILAND VENEZUELA CANADA COLOMBIA FRANCE: PARIS #2 INDONESIA: CENTRAL MALAYSIA SLOVAKIA TURKEY WALES CANADA: TORONTO CZECH REPUBLIC FRANCE: PARIS #3 INDONESIA: EASTERN MALDIVES SOUTH AFRICA UAE CANADA: VANCOUVER DENMARK FRANCE: RENNES INDONESIA: WESTERN MEXICO SOUTH KOREA UKRAINE FEEDBACK &FROM HOSTS COMPETITORS INTRO FROM THE ORGANISERS WORLD CHAMPIONSHIP FEEDBACK On November 9th, the season culminated with the 2017 World & HOSTS AeroPress Championship in Seoul, Kore. In front of huge audience FROM COMPETITORS awash with free beer and an international panel of judges, Paulin Miczk of England plunged her way to glory and took home the title. Competition Attendance 58 COMPETITORS 370 GENERAL ADMISSION 11 JUDGES 116 COMPETITORS AND A GUEST 31 ROUNDS OF COMPETITION 136 GUEST LIST AND VIP 3 WILDCARD RE-ENTRIES 30 MEDIA 3 FINALISTS 23 CREW AND VOLUNTEERS 1 WINNER; PAULINA 675 TOTAL Vibe 500 LITRES OF BEER PROVIDED (FREE) 1,650 CUPS OF BEER CONSUMED 200 GOODIE BAGS GIVEN AWAY IN 10 MINUTES FROMFEEDBACK COMPETITORS & HOSTS This year we launched our first participant survey, reaching out to every competitor and host with some questions. Having received over 900 responses, we’re going into 2018 armed with some crucial feedback. Do you work in the coee industry? Did you feel that the entrance fee was appropriate? YES, IN A CAFE - 53.9% YES, IT WAS FINE - 93.1% YES, AT A ROASTING COMPANY - 19.4% NO, IT WAS TOO EXPENSIVE - 5.9% YES, IN ANOTHER ROLE - 8.9% NO, I HAVE A REAL JOB - 17.8% Will you compete next year? YES - 80.4% Do you also compete in World Coee MAYBE - 17.7% Events competitions? NO - 1.9% YES - 26.9% NO - 73.1% QUOTES Competitors Hosts “I HAD SOOO MUCH FUN THERE, LOVED IT, AN EXPERIENCE LIKE THIS “IT WAS GREAT TO BE THE HOST THIS YEAR, AND I'D LOVE TO IS UNFORGETTABLE.” CONTINUE THE PROJECT THE NEXT YEAR TO MAKE IT BIGGER AND BIGGER!” “THIS IS MY FAVOURITE COFFEE COMPETITION. IT HAS ALL THE FUN OF A LATTE ART SMACKDOWN, BUT THE FOCUS IS ON COFFEE AND “ABSOLUTELY THRILLED TO BE ABLE TO HOST ONE OF THESE EVENTS. BREWING IT. I WISH OTHER COMPETITIONS MOVED TO A MORE OPEN IT WAS THE BEST THING THAT HAPPENED TO OUR COFFEE AND PROGRESSIVE FORMAT…” COMMUNITY FOR A LONG TIME— SO THANK YOU FOR THE OPPORTUNITY.” “AS A NEW GUY TO COFFEE INDUSTRY AND THE FIRST COMPETITION I JOINED, I FELT A VERY WARM WELCOME FROM THE HOST AND OTHER “WE HAD A WONDERFUL TIME HOSTING AND PEOPLE REALLY BARISTAS.” ENJOYED THEMSELVES.” “IT WAS AN ABSOLUTE BLAST AND I’M SO GLAD MY BOSS CONVINCED ME TO COMPETE BECAUSE I WAS SCARED IT WOULD BE OUT OF MY LEAGUE BUT IT WAS A BLAST AND I EVEN PLACED WELL!” “THANKS SO MUCH FOR YOUR HARD WORK!! THE WAC IS SUCH A GREAT WAY TO BRING PEOPLE TOGETHER.” SOCIALREACH PRESS How did we do on social medi? COVERAGE Instagram Facebook 22K FOLLOWERS 6K LIKES +45% SINCE MARCH 2017 +59% SINCE JANUARY 2017 MOST LIKES OF A SINGLE PHOTO: 1,569 AVERAGE MONTHLY GROWTH IN PAGE LIKES: 220 NUMBER OF LIKES SEPT - NOV: 38,983 HIGHEST ORGANIC REACH OF A SINGLE POST: 10,519 Web MailChimp 76K UNIQUE VISITORS EMAIL SUBSCRIBERS: 5,052 309K PAGE VIEWS GROWTH SINCE JANUARY: 218% TOP RATED CONTENT: RECIPES OPEN RATE: +35% PRESS COVERAGE Publications we were mentioned in: Brumes Everybody's Sawako & Kenji Cafe Bretelles Petite Five Elephant Shaun Spruch Cafe Graph Forum Coee Shawn Marron Cafe Shunac Fuglen Coee Roasters Single O Cafe Velez & Four Worlds Coee Green Coast Coee Space Craft YOU Cafes Van Hoos & Sons Halfwit Coee Roasters Standart THANK Caenation HasBean Steel Cyclewear & Coeeshop SPONSORS Camber Hol Coee Sunbear, Inc. ACME & Co Carbone Espresso Industr Coee Brno Taste Map Amor Perfecto Carlos Zaval Journeyman Coee Tat Global Baratz Clifton Coee Roasters Ka Terceir Ond Consultori em Café Bear Brothers Coee Company Ka Cerrado The Coee Collective Bonavit Coee Country Fukuok Kakaze The Sailors Son Brit Coee Lab Maldives KAFO Toronto Coee Community & Hale Cafe Imports Coee Makers Kudu Coee Fritz Coee Co. Coee Pirates L Marzocco Trunk Coee L Marzocco Coee Potluck Le Petit Atelier Varietal Cafe Magpie Brewing Coee Spirit Macau Specialty Coee VerdeNero Bordeaux Mahlkonig Coee Supreme Menzo Cafe & Deli Vimoksh CoeeDistrict Mokh 1450 Vol.1 HOSTS Common Man Coee Roasters Ozone Coee Waterloo Te 3FE D Origen Coee Roasters Paramount Coee Project Wer-Haus 5Senses Dawn Patrol Patrick Oiye Wol Coee Roasters ABCD Delirio Peaberry Ltd Yan Poteev / Kitchen Coee African Coee Roasters Design Coee Pilgrim Coee Roasters Amor Perfecto Dogwood Coee Probador Collectiv Yardstick Arabay Coee Mallorc Drop Coee Puchero Coee Roasters Zoro / SweetBeans Artisan Coee Ebon Coee Collective Puzzle Cafe Bear Bros. Emerson Graham Red Brick Espresso Blue Tokai Coee Roasters Equator to Equator Coees & Teas Reflex Shop Brew Lab Espresso Lab Micro Roasters Reseau des Baristas Broom Wagon Coee Established Sakon Coee Roasters .
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