RUN MCDC RUN MCDC MUSIC CITY DISTANCE CARNIVAL: EVENT PROFILE The Music City Distance Carnival - or MCDC as it has come to be known - has, for the last 17 years, proved to be the South’s premiere track meet. In its relatively short history, it has yielded more Tennessee All-Comers re- cords, state high school records, and Olympic Trials and National Championships qualifying performances than any other track meet in the state, and has produced more sub-4 minute miles than any other track meet in the entire southern United States. The meet can boast the second fastest outdoor mile ever recorded in Tennessee, at 3:55.65, and it has produced a total of 29 sub-4 minute miles. It also gave Nashville its first ever sub-4 in 2005, courtesy of 2-time Olympian, Anthony Famiglietti, and has yielded two Masters World records, including the amazing 3:58.79 clocking by 40-year-old Anthony Whiteman in 2012. Last year’s meet saw 10-time U.S. champion Emma Coburn provide a thrilling climax to the meet with a down to the wire win in the women’s 1500m. IMPACT OF COVID-19 The Covid-19 Pandemic has turned the sporting world upside down, and the sport of Track & Field is no excep- tion. With the Olympic Games and the U.S. Olympic Trials postponed until 2021, and with no U.S. Champion- ships replacement on the horizon, the sport’s biggest stage this year is likely to be right here in Nashville. Last year, MCDC had over 600 runners of all ages and abilities participating, and the meet drew a crowd of around 2500 at Vanderbilt University. We also had a huge online audience for the live stream on Flotrack. This year’s event will be rather different. Assuming that Nashville is in Phase III of its recovery from the pandem- ic, the event will go ahead with the approval and sanction of USA Track & Field, the sport’s national governing body. However, the event format will be rather different. Here’s what we’re changing: Safety Precautions 1. The venue has moved 2 miles down the road, from Vanderbilt University to Lipscomb Academy. The event will be spectator-free, and in an attempt to prevent a crowd from just showing up, the venue will not be advertised be- forehand. The meet will be streamed live and people will be encouraged to watch online (more on that overleaf). 2. In an effort to adhere to local government guidelines and to better ensure the safety of competing athletes, we are not having the kids’ races and open races this year, are capping the event at 250 total participants, and are focusing on the professional and elite runners. 3. Every athlete competing must have a negative Covid-19 test in the 7 days preceding the meet. 4. Spectators will not be allowed except for those pre-authorized: coaches, spouses, and parents of high school athletes competing. 5. The facility will be partitioned in a manner to maximize physical distancing between athletes and all others with a necessary presence. 6. There will be a 3-tier credential system in place with separate entrances for Tier 1 (athletes, medical, and es- sential meet crew who have been tested), Tier 2 (media, coaches), and Tier 3 personnel (volunteers and limited pre-authorized spectators). Nobody will be allowed access to the facility without showing their credential. Only Tier 1 personnel will be allowed in the warm-up and clerking area or on the track. 7. Field sizes will be limited to 10 and no runners will enter the track until the previous heat has cleared the track. USATF officials will escort the athletes on and off the track. The plethora of protocols that will be in place to ensure everyone’s safety means that the meet is one of the few professional meets taking place that will be sanctioned and insured by USATF. Athletes will be using this meet to qualify for the 2021 U.S Olympic Trials, and a few athletes are hoping to scare U.S. records. Who’s Coming? Currently, we have over 20 Olympians committed to race MCDC, including several reigning U.S Champions and medalists from last year’s World Championships in Doha, Qatar. Molly Seidel @bygolly.molly Team USA Olympic Marathon Qualier 59.1K followers Ajee Wilson Jenny Simpson 8 x U Molly Seidel @trackjenn .S Champion y @bygolly.molly 97.1K followers U.S Indoor & Team USA Olympic Marathon Qualier Outdoor Recor 59.1K f d Holder Some of the better known runners who have committedollowers are - on the Jenny Simpson Jenny Simpson 2x Olympian women’s side - Ajee’ Wilson, Emma Coburn, Elinor@trackjenn Purrier, Jenny Simpson, y 97.1K f 10 x U Molly Seidel. Among the male commitments are Nickollowers Willis, John Gregorek, .S Champion Drew Hunter, and Edward Cheserek. 2011 World Champion These nine runners alone have almost 1 million Instagram followers. Since this meet may end up being their biggest stage of this year, it is in their inter- ests to help promote the meet and get eyes on it too. @ajeelenee Molly Seidel @bygolly 26.6K f .molly ollowers Team USA Olympic Marathon Qualier 59.1K f ollowers Drew Hunte Jenny Simpson @trackjenn 2019 U r y .S Indoor 97.1K followers @trackjenn 2 Mile Champion y 3:35 1500m Molly Seidel 97.1K followers @bygolly .molly LIVE BROADCAST Team USA Olympic Marathon Qualier 59.1K f ollowers Jenny Simpson We have teamed up with Prime Time Timing to@trackjenn broadcast a live stream of Emma C 97.1K f y obur the meet. Prime Time is the company responsibleollowers for timing prestigious 2 x Olympian n 2017 World Champion televised track meets meets like the Millrose Games and Adidas Boost 2016 Olympic Bronze medalist Street Meet in Boston. 8 x U.S Champion They have also timed the U.S Championships, U.S. Olympic Trials, @drewhunter00 and major conference meets. 49.1K followers Molly Seidel For the last 14 years we have partnered with Flotrack to stream the @bygolly.molly Nick Willis Team USA Olympic Marathon Qualier 2 x Olympic Medalist 59.1K followers event, but this year we plan to take our broadcast up a few notches 3:49 Miler Jenny Simpson New Z @trackjenny ealand Record Holder and cast a much wider net by offering the event for $5.00 without the 97.1K followers need for subscription (as with Flotrack, Runnerspace, and NBC Gold) @emmacobur 331K f n Just based on last year’s data alone, and not accounting for the pent- ollowers up demand for sports because of the Corona virus and the resulting cancellations, our live stream presents an opportunity to get your brand in front of tens of thousands of live viewers and also up to 100,000 post-meet views of @willisnick Molly Seidel @bygolly 29.8K followers .molly archivedTeam USAraces. Olympic Marathon Qualier 59.1K f ollowers Jenny Simpson @trackjenn Edward Cheserek 97.1K f y ollowers 17 x NCAA Champion #3 Indoor M We can tailor the on-screen (3:49.44) iler of All- graphics for each event to Time include sponsorship logos above the start list, leader board, running clock, and results (see screen ren- dering left). We can also @kingcheserek insert video content that 46.5K f you have prepared. ollowers Moreover, we plan to offer greater exposure for each athlete’s sponsors. Many athletes have a shoe company as a primary sponsor, but they are unable to have a second sponsor logo on their racing uniform. By placing small logos on the screen for the secondary sponsors that many athletes have (see screen rendering left),we will maximize the extent to which each athlete can get exposure for their sponsors, thereby circumventing the parameters of I.O.C Rule 40, which limits athletes’ marketing and earning potential. This promises to be the most watched track meet in America this year, and if your brand is serious about gaining or maintaining traction in the running channel, and getting in front of tens of thousands of runners and running fans, we’d love to talk to you and help come up with a partnership package that best fits your budget and needs. RUN MCDC EVENT SCHEDULE The 2020 Music City Distance Carnival will take place over two nights on Saturday, August 15th Note: All times are Central District Time 2020 MUSIC CITY DISTANCE CARNIVAL EVENT SCHEDULE 6:00pm Men’s Masters Mile 6:15pm Women’s Masters Mile 6:30pm Men’s 800m 6:45pm Women’s 800m 7:00pm HS Boys’ 3200m 7:20pm HS Girls’ 3200m 7:40pm Men’s Mile 7:55pm Men’s 3000m 8:10pm Women’s 3000m 8:20pm Men’s 1500m 8:45pm Women’s 1500m 9:05pm Men’s 5000m 9:25pm Women’s 5000m 9:45pm Men’s 5000m “B” 10:10pm Women’s 5000m “B” WHAT’S AT STAKE? If we can secure $15,000 in sponsorship, we will be offering over $10,000 in prize money (exact distribution TBD), with several thousand more dollars up for grabs in the form of Meet Record and Tennessee Soil Record bonuses. Runners will also be trying to qualify for the U.S Olympic Trials. SPONSORSHIP LEVELS Sponsorship Opportunities exist at five different levels of support, from presenting sponsor ($15,000) to a supporting sponsor ($500). We can also work with sponsors who can offer goods/services in kind rather than cash. Speak with Dave Milner, who will work with you to create a sponsorship package that will maximize your exposure and ROI.