Mar/Apr 2017 Consumer startup (Series A) Prepared By: Jun Hwang
[email protected] Rappi Inc. (Rappi SAS) www.rappi.com Introduction Rappi’s vision is to “change the way people buy things around the world”. Rappi is one of the fastest growing startups in LATAM and is the most interesting deals from the region. Rappi is an on-demand economy (ODE) startup from Colombia that allows anyone to order anything (almost everything) or have any task “solved” 24/7, via RT (aka rappitenderos) which are on-demand personal assistants by the hour using a mobile app or the website. Started by four entrepreneurs from Colombia, since it’s initial launch summer of 2015, as of 1Q17 Rappi has a user base of 1MM+, impressively growing at +20% MoM. Rappi is currently available only in Mexico and Colombia, but will soon be available in Brazil and Argentina. Rappi recently raised USD $52.7M1 in series A (most likely at $150-200M valuation) from Andreessen Horowitz, monashees, FJ Labs, FLOODGATE, Foundation Capital and USD $2M in Colombia before starting YC (USD +$120K). Competition There are several direct, potential and indirect competitors which are: ● Direct LATAM: Mercadoni, Merqueo, Mercado Fresh, Supermercado Now, CornerShop, Delivery Hero (Domocilios, PedidosJa, PedidosYa), iFood, Hogaru, Loggi, Easy Taxi ● Direct Non-LATAM: Postmates, Instacart, Uber (UberEats), Yelp (Eat24), Deliveroo, Just Eat, GrubHub/Seamless, delivery.com ● Other ODE (Developed Market): TaskRabbit, Handy, Hello Alfred, Thumbtack, Cabify ● Other ODE (Emerging Market): Didi