ANDERLECHT FOOTBALL ACADEMY

BROUGHT BY

Brought By ANDERLECHT Marketing & Investment FOOTBALL

11 Al Anaab St. Mohandessin, Cairo, Egypt. Tel + 202 33354006 ACADEMY [email protected] www.seventeen-sports.com -

-

Word of the Founder

YOURMAGZ www.rsca-academy.com Welcome to the world of professional football within R.S.C Anderlecht football academy Football is becoming more than just a game. For many youngsters now football is essential as the air they breathe, simply football now is a “life-style”Football nowadays has become a real life conception creating massive opportuni- ties for talented players ready to take the initiative and explore new avenues of success.

R.S.C Anderlecht football academy plans to demonstrate the professional track of football; by providing cutting edge novelties in training, techniques, athletic practices and development plans, to help our players through the football career; in each step of their way; through skill building and fundamental development to establish a solid base on which we can build superb players; in addition to maximizing their full potential both on and off the field.

The R.S.C Anderlecht football academy code of conduct is a formed of ethical guidelines for how we achieve our objec- tives, building on core values: focus, teamwork, passion and enthusiasm. The code takes the entire value chain of football into consideration.

At R.S.C Anderlecht football academy; we seek for talented-players aiming to reach their full potential through learn- ing and we support the professional level of our players by instilling the necessary qualities to accomplish any goal and overcome career challenges, through the integration of academic enrichment, football training, character develop- ment and social responsibility.

Word of the Founder Ahmed Hassan CEO & FOUNDER 3 R.S.C Anderlecht football academy… Inspired by a Legend The Egyptian Falcon Ahmed Hassan

6

Club Career International Career

Ahmed Hassan started his professional football career at Aswan Club in Upper Egypt. After one season Ahmed Hassan has played for Egypt in Eight Africa Cup of Nations’ tournaments, winning the tourna- there, he moved to Ismaily” one of Egypt’s top football clubs”. He was selected at the age of 20 for the ment four times, in 1998, 2006, 2008 and 2010. In the 2006 tournament, he was named captain and first time to play in the Egyptian national team's friendly match against Ghana on 29 December 1995; scored four goals in six matches, the second-highest individual goal tally in that year's tournament; He after his impressive performances with the Egyptian national team in the African Cup of Nations 1998, was named best player of the tournament after winning his second title and Egypt's fifth; In2008, where he helped Egypt to win the tournament; after scoring a miraculous goal from a long range shot Hassan captained Egypt to their sixth Africa Cup of Nations victory and in 2010 he repeated the same against South Africa in the finals, Hassan joined Turkish side Kocaelispor at the age of 22. In 2000, he was success of 2006 winning the title and being selected “The best player of the Africa Cup of Nations Tourna- transferred to Denizlispor before joining Gençlerbirliği in 2001. Following three successful seasons with ment” at the age of 34.

the club, during which the team twice reached the Turkish Cup Final, he moved to Beşiktaş where he - continued shinning and became the superstar of the team. Ahmed Hassan is one of the unique players to reach more than 100 international caps for Egypt, and is currently the most capped male player for any country, ahead of Mohamed Al-Deayea of Saudi Arabia Ahmed Hassan’s spectacular performance continued when he was named "Best Player of the African Cup and Claudio Suárez of Mexico. He also holds the record for most Africa Cup of Nations won by any player of Nations 2006"; he moved then to R.S.C. Anderlecht, the Belgian First Division champions, on a free in history. transfer after choosing not to extend his contract with Beşiktaş, which ended in 2006. Hassan joined Belgium’s number one football team Anderlecht, due to its participation in the UEFA Champions League On 27 March 2012, Hassan started a friendly match against Kenya breaking the world record for most and became an important part of the Anderlecht attack, setting up and scoring goals himself. international appearances for any international male player over history with 181 matches played. Ahmed Hassan chose to move to Africa’s club of the century the Egyptian giant team Al Ahly to end his career in Egypt, where he achieved numerous trophies. On 19 July 2011, Hassan signed with Zamalek a Along his career, Ahmed Hassan played under the leadership of some of the world class coaches includ- two-year contract as a free transfer after his contract with Ahly expired. ing Vicente del Bosque, Jean Paul Tigana, Marco Tardelli, Gerard Gili, Bob Bradley, Ruud Crol, Mahmoud El Gohary, Hassan Shehata to name a few.

On the social side Ahmed Hassan never forgot his role as a football legend towards his community, as he was chosen to be the 2015 SATUC Cup Honorary President, in addition to his effective contribution in the Egyptian campaign for hepatitis c virus prevention. About R.S.C Anderlecht Academy

Quality performance only is not enough This game-centric approach allows for to create a successful player; that’s why long-term development to occur through the R.S.C Anderlecht football academy’s a deep understanding of what makes out of the box strategy is focused on the players successful globally. As football game and all of its components including becomes a targeted career, young players skills, talents, training, pitch intelligence, are in pursuit of the proper environment manners, character building, and even providing the optimum developmental the full understanding of the laws. setting for the nation’s and the region’s top youth players by emphasizing on - advancements through quality training. -

With a profound certainty that every single detail in football matters and communicates something that definitely enhances the performances; R.S.C Anderlecht football academy passionately well-serves player careers in a way that is all-at-once strategic, creative and cost-effective. - -

Turkish Cup 2006 Ahmed Hassan Belgian First Division 2007 Ahmed Hassan Belgian Cup 2008 R.S.C Anderlecht football academy plans to play a vital role in the regional to international Belgian Super cup 2007 football transfer markets, creating an ideal track for ambitious young footballers from Egypt, Egyptian Premier League 2009,2010,2011 Jordan, Sudan and elsewhere in the Middle East and Africa to find ultimate and sensible career

Egypt Cup 1997,2013 opportunities in a cluster of European middle teams with proven track records, fame and repu- Egyptian Super Cup 2008,2010 tation as career start-up pathway to the top Honors leagues in Europe. CAF Champions League 2008 - R.S.C Anderlecht football academy is more than CAF Super Cup 2008 an academy; it is a unique arena where interna- tional football scouting experts gather Africa Cup of Nations 1998, 2006, 2008, 2010 frequently to source quality young players and get-to-grips some of the region’s football bright- Best Player in Africa Cup of Nations 2006 est minds.

Best Player in Africa Cup of Nations 2010

Best African-based Player 2010

7 R.S.C Anderlecht Academy –The Philosophy “Play Correct” The Vision The Mission Technical Ability Primarily each player should be technically skilled at football basics; as an essential requirement for all our acad- emy players to acquire. The vision of R.S.C Anderlecht R.S.C Anderlecht Academy unblemished mission is built on football academy is set speci cally enriching the Middle East and Africa’s diverse football communi- Tactical Awareness to empower the Middle East and ties by inspiring young players to challenge for greater achieve- Africa’s football transfer market ments and better careers. All players will start to develop their understanding of major principles of the game, and they will get well competitiveness in Europe; boost- acquainted to their individual role within the team getting them to recognize their role impacts on their team ing up the sustained investment R.S.C Anderlecht Academy supports players to realize and mates and opponents. - promotion, consultancy, training, unlock their potential for growth and success through an inno- research, marketing support vative performance boosting an environment to nurture their Physical Fitness career and personal goals. To be taken on through high concentration sessions with core stability work incorporated as per the age speci c training program; these attributes will become part of their own individual plan which is supplied by profes- sional physical trainers.

Psychological Aspects The players should have an attentiveness of the psychological mechanisms essential to achieve success includ- ing self-assurance, enthusiasm, and ambitions. They should understand how to act and behave responsibly both on and o the playing eld, as this is a must for a professional player.

13 Social Skills The players will develop social skills which will formulate them for life within and out of football. All our players will develop outstanding social leadership values within the academy’s program. 6 The Objectives

Transferring as much as possible of young players from the Middle East and Africa to different Euro- pean leagues at an early age.

Scouting through professionals for the most talented players in near and remote areas within the Middle East and Africa to join the academy, hence getting a fair opportunity to go to Europe.

Providing the most professional coaches and making sure the players will get the most out of their experiences.

Providing the mainstream for national football with a constant pool of young footballers trained and oriented according international standards.

Promoting leadership abilities and advance football at the grassroots by mentoring young talents through up to date training courses and practices for recruitment by professional football clubs locally and abroad.

Developing all the essential life skills such as co-operation, leadership, responsibility and team- work.

Enhancing the knowledge of the game and improve understanding of skills and tactics whilst evolving the playing ability.

Becoming the ultimate center for the future devel- opment of football in the territories where the academy interacts.

Advancing an all-inclusive football development programs to maximize the prospective opportuni- ties for each individual players. Work Strategy & Methodology

- To place the well-being and safety of each player above everything else. The priority is to keep all individuals as safe as possible and to minimize the risks as far as is possible in a full contact sport.

- To respect and champion the aptitudes of each individual.

- To build an appropriate relationship with the players based on openness, honestly, mutual trust and respect.

- To always aid players display the highest stand- ards of behavior and football ethics.

- To ensure development remains the prime target and to never let winning take over as the sole objective.

- To involve the players in the decision making process. The outcome is more positive if people are working toward a commonly agreed and targeted end goal.

- To listen to each of the players and treat their comments and suggestions with respect.

- To encourage the progression of the ‘all-round’ person, not just in football but in entire life away from the sports field.

- To ensure players listen to what coaches say, in order to make sure that the coaching process is on the right track; whilst the academy will always undergo practices to progress coaching techniques and methods and search out new ideas that will benefit the players.

- To hold on to the fact that the technical and non-technical staff within the academy will always transfer all their knowledge and know- how to the all players regardless of age, gender, experience or ability.

Marketing & Investment DORNBRAKHT 23 / 24 The Territories Where We Interact Your Next Move to Europe is Now Easier

Enjoying a strong sense of identity, the Middle East and Africa reect a great diversity of people, languages and The most talented players, provided they have achieved the appropriate development levels, will have a realistic cultures. chance to get scouted by more than 100 professional clubs in the Europe where we have personal and professional contacts. We are continually building our network of coaches and club contacts, to showcase our players, when they The world of football nowadays are at the appropriate age and level to be looked at by scouts. foresees the Middle East and Africa as a strategic and prospective show-ground Some of those teams are: full of potential as far as quality young footballers are concerned. Turkey: Trabzonspor – Bursaspor – Gaziantepspor – Antalyaspor - Kasimpasa S.K – Konyaspor Already in deep need to positioning itself on the global football map as an Sweden: Aik, Hammarby, Häcken, GIF Sundsvall. Aik solna integrated regional bloc; the Middle East and Africa regions strive to charac- terize their economic future by building Armenia: Ararat Yerevan - Shirak Gyumri on solid football players transfer base.

R.S.C Anderlecht Academy has set agree- Georgia: Dinamo Tbilisi –Zstavon ments with many well-reputed clubs with huge football facilities to start the Azerbaijan: FC Baku - Qarabag fc - Neftchi Baku activities in the Middle East and Africa, among these clubs are Arab Contractors Club, Shooting Club (6th of October), El Greece: AEK Athens – PAOK - Atromitos Athens Sheikh Zayed Club in Egypt and Khar- toum Club in Sudan, with tens of clubs from the region are yet to join soon. Belgium: Anderlecht - Club Brugge - Standard Liège - Cercle Brugge – Mechelen - Zulte Waregem

Our Role Towards the Community: Ukraine: Metalist Kharkov- Arsenal Kiev - Chernomorets Odessa - Vorskla Poltava Austria: Austria Wien - Red Bull Salzburg - Rapid Wien Being engaged in a process of continuous innovation, R.S.C Anderlecht football academy as a visionary football academy demonstrates its enthusiasm to inuence and support the attractiveness of the Middle Switzerland: FC Zurich - BCS Young Boys - FC Basel 1893 -Grasshopper- FC Luzern East and Africa’s young footballers, whilst contributing to region’s economic growth. R.S.C Anderlecht football academy always plans to adding-value to life Poland: Legia Warsaw - Polonia Warsawa – Lech Poznan in the communities it serves. We basically trust that we have accountabil- ity in being proactively involved in making a dierence in the commu- Italy: Udinese- Hellas Verona - Fiorentina - Modena - AS Livorno – Carpi FC nity in an expressive manner. Acting as an engine of growth to the football sector in the Middle East and Africa; R.S.C Anderlecht football academy has always distinguished Portugal: Rio Ave FC - Vitoria Guimaraes - Academica de Coimbra - Sporting de Braga- CD Nacional- CS Maritimo itself by its visionary approach directing the academy’s growth plans to various areas of strategic activities. R.S.C Anderlecht football academy takes advantage of football as the Romania: Steaua Bucharest- FC Dinamo Bucuresti - FC Vaslui - CFR Cluj - Petrolul Ploesti medium of local, regional and international economic empowerment.

R.S.C Anderlecht football academy introduces a conducive and unique Germany: Hannover 96- VfL Wolfsburg - FSV Mainz 05 - Eintracht Frankfurt - TSG 1899 Hoffenheim- Eintracht Frank- surrounding to keep youths away from violence and other undesirable activities. furt - Union Berlin

Denmark: Brondby IF- FC Midtjylland - FC Copenhagen- Randers FC Many Football Stars Started in R.S.C Anderlecht and Found their Pathway to the Greatest European Leagues…. Join Them R.S.C. Anderlecht Academy Brought by Seventeen Sports

R.S.C. Anderlecht Academy is an affiliate of Egypt's economic sports marketing leaders Seventeen Sports, which is taking over the process of managing and developing R.S.C. Anderlecht Academy.

The striving start of Seventeen Sports was predominantly set to evolve the global competitiveness of sports in the Middle East and Africa; and due to the change in the world of sports that has become an essential component for the next wave of prosperity; Seventeen Sports was motivated by new considera- Aleksandar Mitrovi c Anderlect to New Castle Aruna Dindane Anderlect to Portsmouth tions, inspirations and notions leading the company to aggressively develop its business models to cover the entire spectrum of sport marketing activities.

In promising countries like those of the Middle East and North Africa, Seventeen Sports main mission is to well-serve and support the ever-growing sports sector; presenting encouraging opportunities for inves- tors to take part in one of the world’s hottest business spots.

Seventeen Sports’ absolute vision is to continue serving as an energetic sports marketing leader providing new themes for sports advancements; in which thousands of parties with shared interests can conduct business out of consistent and reliable marketplace opportunities. Chancel Mbemba Anderlect to New Castle Cheikhou Kouyate Anderlecht to West Ham Charting multi-dimensional sports marketing standpoints; Seventeen Sports plans to go forward as the most powerful sourcing platform for investors in pursuit of sports novelties through the most advanced marketing techniques; creating infinite opportunities for them to break-through the sky-high growth of the Middle East and Africa’s wealthy sport sectors.

Placing innovations in the spot-light; the strategic and creative concepts adopted by Seventeen Sports being a dynamic multi-purpose professional company is tailored to cover the elevating needs ofthe wealthy, evolving and dynamic sports sector in the Middle East and Africa.

Dennis Praet Anderlecht to Sampdoria Dieumerci Mbokani Anderlect to Dinamo Kiev Seventeen Sports … Scope of Work - Sponsorship Promotions

- Rights Commercialization

- In-Stadium Advertising

- Travel Business

Lucas Biglia Anderlecht to Lazio Rumail Lukaku Anderlecht to Chelsea - Players Marketing in Europe

- Sport Events Management & Organizations Marketing & Investment - Sports Consulting

- Alliance Forming

- Establishing Player Marketing Strategies

- Acting as an Agent for Professional Players Anthony Vanden Borre Anderlecht to Fiorentina Vincent Kompany Anderlecht to Manchester City