1 Anderlecht Football Academy Franchise Manual 2 Word of the Founder Welcome to the world of professional football within R.S.C Anderlecht football academy. Football is becoming more than just a game. For many youngsters now football is essential as the air they breathe, simply football now is a “life-style” Football nowadays has become a real life conception creating massive opportunities for talented players ready to take the initiative and explore new avenues of success. R.S.C Anderlecht football academy plans to demonstrate the professional track of football; by providing cutting edge novelties in training, techniques, athletic practices and development plans, to help our players through the football career; in each step of their way; through skill building and fundamental development to establish a solid base on which we can build superb players; in addition to maximizing their full potential both on and off the field. The R.S.C Anderlecht football academy code of conduct is a formed of ethical guidelines for how we achieve our objectives, building on core values: focus, teamwork, passion and enthusiasm. The code takes the entire value chain of football into consideration. At R.S.C Anderlecht football academy; we seek for talented-players aiming to reach their full potential through learning and we support the professional level of our players by instilling the necessary qualities to accomplish any goal and overcome career challenges, through the integration of academic enrichment, football training, character development and social responsibility. Ahmed Hassan CEO & FOUNDER The Agenda 3 Objectives The Franchisor . Franchisee Responsibilities Day to Day Operations Financials Follow-Up 4 The Objectives Transferring as much as possible of young players Promoting leadership abilities and advance football at from the Middle East and Africa to different European the grassroots by mentoring young talents through up leagues at an early age. to date training courses and practices for recruitment by professional football clubs locally and abroad Scouting through professionals for the most talented players in near and remote areas within the Middle East and Africa to join the academy, hence getting a Developing essential life skills such as co-operation, fair opportunity to go to Europe leadership, responsibility and teamwork. Providing the most professional coaches and making Enhancing the knowledge of the game and improve sure the players will get the most out of their understanding of skills and tactics whilst evolving the experiences. playing ability. Providing the mainstream for national football with a Becoming the ultimate center for the future constant pool of young footballers trained and oriented development of football in the territories where the according international standards. academy interacts. The Franchisor 5 Seventeen Sports, The Exclusive Agent for Anderlecht football academy in the Middle East & Africa The striving start of Seventeen Sports was predominantly set to evolve the global competitiveness of sports in the Middle East and Africa; and due to the change in the world of sports that has become an essential component for the next wave of prosperity; Seventeen Sports was motivated by new considerations, inspirations and notions leading the company to aggressively develop its business models to cover the entire spectrum of sport marketing activities. In promising countries like those of the Middle East and North Africa, Seventeen Sports main mission is to well-serve and support the ever-growing sports sector; presenting encouraging opportunities for investors to take part in one of the world’s hottest business spots. Seventeen Sports’ absolute vision is to continue serving as an energetic sports marketing leader providing new themes for sports advancements; in which thousands of parties with shared interests can conduct business out of consistent and reliable marketplace opportunities. Charting multi-dimensional sports marketing standpoints; Seventeen Sports plans to go forward as the most powerful sourcing platform for investors in pursuit of sports novelties through the most advanced marketing techniques; creating infinite opportunities for them to break-through the sky-high growth of the Middle East and Africa’s wealthy sport sectors. Placing innovations in the spot-light; the strategic and creative concepts adopted by Seventeen Sports being a dynamic multi-purpose professional company is tailored to cover the elevating needs of the wealthy, evolving and dynamic sports sector in the Middle East and Africa. R.S.C Anderlecht football academy… Inspired by a Legend 6 The Egyptian Falcon Ahmed Hassan Club Career Ahmed Hassan started his professional football career at Aswan Club in Upper Egypt. After one season there, he moved to Ismaily” one of Egypt’s top football clubs”. He was selected at the age of 20 for the first time to play in the Egyptian national team's friendly match against Ghana on 29 December 1995; after his impressive performances with the Egyptian national team in the African Cup of Nations 1998, where he helped Egypt to win the tournament; after scoring a miraculous goal from a long range shot against South Africa in the finals, Hassan joined Turkish side Kocaelispor at the age of 22. In 2000, he was transferred to Denizlispor before joining Gençlerbirliği in 2001. Following three successful seasons with the club, during which the team twice reached the Turkish Cup Final, he moved to Beşiktaş where he continued shinning and became the superstar of the team. Ahmed Hassan’s spectacular performance continued when he was named "Best Player of the African Cup of Nations 2006"; he moved then to R.S.C. Anderlecht, the Belgian First Division champions, on a free transfer after choosing not to extend his contract with Beşiktaş, which ended in 2006. Hassan joined Belgium’s number one football team Anderlecht, due to its participation in the UEFA Champions League and became an important part of the Anderlecht attack, setting up and scoring goals himself. Ahmed Hassan chose to move to Africa’s club of the century the Egyptian giant team Al Ahly to end his career in Egypt, where he achieved numerous trophies. On 19 July 2011, Hassan signed with Zamalek a two-year contract as a free transfer after his contract with Ahly expired. 7 Honors Turkish Cup 2006 Belgian First Division 2007 Belgian Cup 2008 Belgian Super cup 2007 Egyptian Premier League 2009,2010,2011 Egypt Cup 1997,2013 Egyptian Super Cup 2008,2010 CAF Champions League 2008 CAF Super Cup 2008 Africa Cup of Nations 1998, 2006, 2008, 2010 Best Player in Africa Cup of Nations 2006 Best Player in Africa Cup of Nations 2010 Best African-based Player 2010 . Work Methodology 8 To involve the players in the To ensure development remains the To encourage the progression of decision making process. The prime target and to never let winning the ‘all-round’ person, not just in outcome is more positive if people take over as the sole objective. football but in entire life away are working toward a commonly . from the sports field. agreed and targeted end goal. 9 Vision and Mission R.S.C Anderlecht Academy - The Vision The vision of R.S.C Anderlecht football academy is set specifically to empower the Middle East and Africa’s football transfer market competitiveness in Europe; boosting up sustained investment promotion, consultancy, training, research, marketing support and services. R.S.C Anderlecht Academy – The Mission R.S.C Anderlecht Academy unblemished mission is built on enriching the Middle East and Africa’s diverse football communities by inspiring young players to challenge for greater achievements and better careers. R.S.C Anderlecht Academy supports players to realize and unlock their potential for growth and success through an innovative performance boosting an environment to nurture their career and personal goals. 10 R.S.C Anderlecht Academy –The Philosophy “Play Correct” Technical Ability Primarily each player should be technically skilled at football basics; as an essential requirement for all our academy players to acquire. Tactical Awareness All players will start to develop their understanding of major principles of the game, and they will get well acquainted to their individual role within the team getting them to recognize their role impacts on their team mates and opponents. Physical Fitness To be taken on through high concentration sessions with core stability work incorporated as per the age specific training program; these attributes will become part of their own individual plan which is supplied by professional physical trainers. Psychological Aspects The players should have an attentiveness of the psychological mechanisms essential to achieve success including self- assurance, enthusiasm, and ambitions. They should understand how to act and behave responsibly both on and off the playing field, as this is a must for a professional player. Social Skills The players will develop social skills which will formulate them for life within and out of football. All our players will develop outstanding social leadership values within the academy’s program. 11 12 Development and Marketing, F i n a n c e Branding and P R P l a n Present 3 Years Strategic Development Plan to the Franchisor including expected forecasts for revenues and Present 3 Years Marketing, Branding expenses . and PR Plan to the Franchisor . •market. 13 Operations Achievement M a n a g e m e n t R e p o r t s Present to the franchisor operations management plan including