From Broadcast to Webcast Copyright Law and Streaming Media

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From Broadcast to Webcast Copyright Law and Streaming Media 11 Tex. Intell. Prop. L.J. 447 Texas Intellectual Property Law Journal Spring 2003 Articles FROM BROADCAST TO WEBCAST: COPYRIGHT LAW AND STREAMING MEDIA Matt Jacksona1 Copyright (c) 2003 State Bar of Texas, Intellectual Property Law Section; Matt Jackson Table of Contents Abstract 447 I. Introduction 448 II. Introduction to Streaming and the Copyright Issues 450 III. Musical Composition Rights 452 IV. Sound Recording Rights 454 V. Digital Performance Right in Sound Recordings Act of 1995 454 VI. Digital Millennium Copyright Act of 1998 457 VII. Ephemeral Recordings 461 VIII. CARP Report 461 A. CARP Section 114 Analysis 463 B. CARP Section 112(e) Analysis 466 IX. Librarian of Congress’ Ruling 466 X. Small Webcaster Settlement Act of 2002 469 XI. Analysis 470 XII. Conclusion 478 Abstract This article examines the copyright issues facing streaming media and the statutory license fees established by the Librarian of Congress. The article discusses the arcane requirements for digital performances, the controversy over how ephemeral RAM copies should be treated, and the current rulemaking on the statutory *448 digital performance license. Streaming media face complex requirements detailing what constitutes a non-interactive transmission eligible for a statutory license under section 114 of the Copyright Act. Section 114 calls for a statutory license for the digital transmissions of sound recordings (digital performances) that meet certain eligibility requirements. In addition, section 112 provides for a statutory license for the ephemeral copies made in the course of those transmissions. A Copyright Arbitration Royalty Panel (CARP) issued a report on February 20, 2002, recommending that different rates be adopted for Internet transmissions depending on whether the transmission is a simulcast by a terrestrial broadcaster or a “free standing” transmission. The fee was 7¢ per 100 performances for simulcasts and 14¢ per 100 performances for Internet-only transmissions. The Librarian of Congress rejected the rate for Internet-only transmissions and set the rate for all webcasts at 7¢ per 100 performances (non-CPB non-commercial broadcasters who transmit webcasts will pay a rate of 2¢ per 100 performances). An analysis of the rate reveals that the section 114 license is significantly more expensive than the corresponding license for the underlying musical work (a ratio of 3.5 to 1 compared to a ratio of 1 to 1 in other countries). The new rate favors radio stations and large, established webcast aggregators over small, independent webcasters who would be better served by a percentage-of-revenue metric. The current law’s broadcasting exemption gives over-the-air radio an unfair advantage over webcasting. That exemption should be eliminated and future CARPs should be allowed to consider public interest objectives when setting the royalty rate. However, in the long run, the current rate may give less popular recording artists an opportunity to gain attention and reduce the power of the music oligopoly. Just as important, the current rate encourages new creative uses for streaming technology. I. Introduction “Curtain Call for Webcasts?” “Royalty Fees Killing Most Internet Radio Stations,” “Webcasters Head to Washington in Royalty Protest,” “Webcast Royalty Proposal Draws Fire From All Sides.”1 These were just a few of the headlines written in 2002 as the Library of Congress sought to establish license fees for digital performances of sound recordings. The Librarian of Congress was caught in a no-win situation. On one side were record labels seeking to exercise a new right, on the other was a nascent industry with popular opinion on its side. At the heart of the debate was a revolutionary technology called “streaming,” which allows anyone to create their own radio station on the Internet. The Internet is the newest medium for the distribution of audio and visual content. With each new medium comes a new fight over the scope of copyright *449 protection.2 Streaming content on the web is simply the latest battleground in the fight between content producers and distributors. Congress tried to implement a compromise; content producers (in this case the record companies) would be granted copyright protection for public performances of sound recordings on the Internet but webcasters (the distributors) would be able to take advantage of a statutory license to transmit those performances. The article details the arcane requirements for digital performances, the controversy over how ephemeral RAM copies should be treated, and the current rulemaking on the statutory digital performance license. Section 114 of the Copyright Act calls for a statutory license for the digital transmissions of sound recordings (digital performances) that meet certain strict eligibility requirements. In addition, section 112 provides for a statutory license for the ephemeral copies made in the course of those transmissions. Webcasters face complex requirements detailing what constitutes a non-interactive transmission eligible for the statutory license under section 114. A Copyright Arbitration Royalty Panel (CARP) issued a report on February 20, 2002 recommending that different rates be adopted for Internet transmissions depending on whether the transmission is a simulcast of a terrestrial broadcast signal or an Internet-only transmission.3 The fee was 7¢ per 100 performances for simulcasts and 14¢ per 100 performances for Internet-only transmissions. The Librarian of Congress rejected the rate for Internet-only transmissions and set the rate for all webcasts at 7¢ per 100 performances (non-CPB non-commercial broadcasters that transmit webcasts will pay a rate of 2¢ per 100 performances).4 After complaints from small webcasters that the royalty rate was too burdensome, Congress passed the Small Webcaster Settlement Act of 2002 to provide temporary relief.5 This article concludes that while the current statutory rate is high, it may be a blessing in disguise. The rate is high because it overvalues the sound recording performance right as compared to the musical composition performance right. In addition, by using a per-performance metric, the rate makes it extremely difficult for small, independent webcasters to survive. However, the high rate may ultimately *450 help recording artists and the public. First, the rate makes it possible for unknown artists to offer a lower rate as a way to gain airplay and attention. Second, the high rate encourages webcasters to develop new, creative uses for the medium rather than relying on music as a way to attract an audience. The most significant problem with the current sound recording performance right is that it continues to favor over-the-air radio over Internet streaming. II. Introduction to Streaming and the Copyright Issues Streaming is distinguished from other forms of music distribution by the method and purpose of transmission. Standard music downloads consist of MP3 files or other file formats that are copied completely to the user’s hard drive for later playback. The file cannot be played until it is fully downloaded. Streaming differs from this in two important respects. First, the music is performed while the file transfer is occurring. Second, when the transfer/performance is complete, no copy of the file remains on the user’s hard drive. Consequently, the streaming song is a public performance rather than a reproduction.6 Streaming is similar to a terrestrial broadcast signal other than the method of transmission. Thus, streaming is often referred to as “webcasting.” Webcasts can take many forms. They range in length from seconds to hours. They can be performed “on demand” by selecting a program that is stored on a server or they can be continuous live or prerecorded transmissions (similar to tuning in to a radio station where the user begins listening at a random point in the programming). One final distinction that some observers make is the original source of the content. A FCC-licensed, terrestrial radio station may simulcast its programming on the Internet. This is referred to by some as a radio retransmission (RR). Programming that is only available on the Internet is referred to as an Internet-only (IO) transmission.7 Record companies, which hold the copyrights to most sound recordings, argue that digital performances of sound recordings (webcasting) reduce album sales. The concern is two-fold: (1) some users possess the technological skill to make copies of streaming songs,8 and (2) the webcasts may serve as substitutes for owning copies of particular songs. Because of the scarcity of radio frequencies, most FCC-licensed stations play a large enough variety of songs that a consumer would not consider listening to the radio to be a good substitute for owning the record to *451 listen to on demand. On the Internet, the number of webcasts is unlimited, meaning that consumers can tune into very specific programs that feature a narrow range of artists and recordings. This is more likely to serve as a substitute for owning the record, especially as wireless broadband Internet access becomes more prevalent, allowing users to listen to webcasts on portable devices. From the perspective of the copyright owners, the risk of substitution increases as the user gains more influence over the choice of songs performed. Interactive, on-demand performances pose the greatest risk to record sales while completely non-interactive and broad-based song selection poses the least significant risk. Even before the Internet and digital
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