For immediate release: Media Contact: Mary Motiff, Director Bayfield County Tourism
[email protected] (715) 373-6125 ext. 9 New Scenic Byway Logo Takes Art to Heart Local graphic artist designs a logo for the newly designated Scenic Byway Bayfield County, WI (January 20, 2015) What goes into developing a logo? First, a complete analysis and description of what, where, even why the Scenic Byway exists and how it contributes to the area. What is the Area? Find yourself in Bayfield County, Wisconsin, on the South Shore of beautiful Lake Superior. Wisconsin Highway 13 passes along the shoreline, giving glimpses of the Apostle Islands National Lakeshore and Wilderness Area, taking you through expansive forests, meadows and farm lands. All sprinkled with quaint towns, spectacular natural features and fascinating historic buildings. So how do you describe all of that in one graphic image? Kelley Linehan is an artist and as such, she thinks, works and creates works of art. In order to convey what the Scenic Byway is comprehensively, Kelley applied all of her talents. She is the Marketing and Events Manager for the Bayfield Chamber of Commerce and Visitor Bureau and coordinates area events like the Bayfield Apple Festival, the Apostle Islands Sled Dog Race, and more. Kelley says that “a logo is the product of the design process and design is the marriage of art and communication. I like to say that a designer is an artist with their feet on the ground.” According to Kelley, “the Artist …must be an effective visual storyteller. Art can be very subjective while design is much more objective.