FRANCHISE GUIDE WILLIAMSVILLE New York

Home , Anchor Bar, The Fly (film series)

BUFFALO New York

SAN ANTONIO Texas NIAGARA FALLS New York

FREDERICK Maryland

AMHERST New York TABLE OF CONTENTS

01 Cover 13 Sample Menu 02 Photo Gallery 14 Add’l. Menu Selections 03 Photo Gallery 15 Marketing 04 Table of Contents 16 Advertising 05 Our Purpose 17 Social Media 06 Highlights 18 Awards 07 Our Edge 19 Recent Awards 08 History 20 By the Numbers 09 The Model 21 Training & Support 10 Site Guidelines 22 Training & Support 11 On the Fly 23 FAQ’s 12 Our Menu 24 Next Steps OUR PURPOSE

Though best known for its award-winning, world- famous wings and sauces, Anchor Bar has a diverse menu consisting of pizza, burgers, Buffalo staple beef on weck, great appetizers, salads and desserts. Our sports bar area features traditional and craft beer popular in the area along with specialty drinks and wine. OUR LOCATIONS BLEND FAMILY FRIENDLY CASUAL DINING, SPORTS BAR ATMOSPHERE AND GREAT FOOD AND DRINK. We believe in quality service and food and a culture of treating our franchisees, employees and customers with respect. HIGHLIGHTS

• Over 85 years in business • Sauces sold in over 5,000 supermarkets • The originators of the buffalo wing • Franchise Fee $50,000 • Comprehensive training • Royalty 5% of gross sales and support • Ad fee 1% of gross sales • All phases of operations • Site selection and lease negotiation assistance • Menu and recipes • Marketing plan and assistance OUR EDGE

KEY DIFFERENTIATORS Our group was seeking a quality bar and restaurant • Inventor of the Chicken Wing concept within one of our several hotels. Being in Niagara Falls, many • A broad demographic appeal of our guests would ask about the historic Anchor Bar at the front desk; this led us • Family friendly dining with sports bar down the path of considering a location in the Falls. The team was great in assisting atmosphere and separate bar area with a quick conversion from the prior concept in the hotel – we opened in less • Diverse menu, “not just a wing specialist” than a month and have never looked back. Our sales have grown year over year and our Anchor Bar significantly outperforms the • Deep history: only brand that lay claim to prior restaurant. Working with Anchor Bar having originated the buffalo chicken wing is very team-oriented. Being a franchised hotel, we are required to offer breakfast. Though not part of the traditional Anchor • Numerous awards and recognitions Bar model, they were creative and willing to help us create a great “Buffalo Style” • Numerous TV appearances breakfast buffet that is far more appealing than your typical lobby style continental fair • Abundant support in every aspect of found in many hotels. This has increased our revenues and pleased our guests. We development and operations look forward to continued growth with the Anchor Bar brand.” – MICHAEL MARSH, NIAGARA FALLS NY HISTORY

ON MARCH 4TH, 1964, Dominic Bellissimo wings were an instant hit was tending bar at the now-famous Anchor and it didn’t take long Bar Restaurant in Buffalo, NY. Late that for people to flock to the evening, a group of Dominic’s friends bar to experience their arrived at the bar with ravenous appetites. new taste sensation. DOMINIC ASKED HIS MOTHER, TERESSA, TO From that evening on, PREPARE SOMETHING FOR HIS FRIENDS TO EAT. Buffalo wings became They looked like a regular part of the chicken wings, a part menu at the Anchor of the chicken that Bar. THE PHENOMENON CREATED IN 1964 BY usually went into the TERESSA BELLISSIMO HAS SPREAD ACROSS THE stockpot for soup. GLOBE. Although many have tried to Teressa had deep- duplicate the Buffalo wing, the closely fried the wings and guarded secret recipe is what makes Frank flavored them with & Teressa’s the proclaimed “Best Wings a secret sauce. The in the World”. THE MODEL

DEMOGRAPHICS • Minimum residential population 25,000 in trade area • Daytime (Workplace) population 10K people within a 2 mile radius VENUES • Average Household Income • Free standing (5000-6500 $50,000 plus sf with patio) • Daily Traffic Counts: 30,000 • Outdoor retail centers, Vehicles Daily Minimum lifestyle centers LEASE TERMS • Indoor mall if outside access • 5-10 year lease term with two (2) is available five (5) yr. options • Hotel Restaurant • Tenant Improvement Allowance • In-Line Shopping Centers SITE GUIDELINES

• 5000-6500 plus sf • High visibility from two directions, class A locations • Current or former restaurant or end cap with patio preferred • Adequate parking with direct access to building entrance • Strong retail trade area • High concentration of restaurants • Close proximity to entertainment centers, theaters, universities, office parks, lifestyle centers • Ability to incorporate patios, awnings and umbrellas adjacent to the space • Ability to separate dining and bar area with full or half wall • Liquor License required ON THE FLY

WE HAVE DEVELOPED A MODEL THAT OFFERS THE SAME GREAT ANCHOR BAR MENU AND AURA YET DELIVERS IN A SCALED-DOWN VERSION. • 2,000 – 4,000 sq feet, fee standing, main street, in-line shopping centers • Seating for approximately 75 • Initial investment range $375,000 to $575,000

• Minimum financial qualifications: $200K liquid On the Fly has been concept proven by our Multi-Unit, San Antonio based capital and ability to secure financing up to $500K franchisee in Shertz, TX. This location launched in September 2018 and has • Outdoor seating preferred demonstrated success and sustained growth. • Optimal for candidates wanting to start smaller, On the Fly locations place a strong existing franchisees wishing to grow through a emphasis on take-out and delivery implementing the major third- party smaller footprint and those that want a foot-in-the- delivery services, in-house delivery and takeout enhanced by the Anchor door but cannot fund a traditional Anchor Bar Bar online ordering system. OUR MENU

WHILE KNOWN FOR OUR WORLD-FAMOUS WINGS AND SAUCES WE OFFER FAR MORE. Other signature items include the Buffalo staple Beef on Weck which has been well received in our other locations, a variety of specialty pizzas, burgers pastas, salads, appetizers and deserts as well as a full drink menu featuring local craft beers, buffalo favorites and specialty drinks. Our locations also feature lunch, kids and late night menus with specials. OUR INDIVIDUAL STORE MENUS CAN BE FOUND ON OUR WEBSITE. SAMPLE MENU ANCHOR BAR HANDCRAFTED COCKTAILS & DRINKS

COCKTAILS | $7 MARTINIS | $9

ANCHOR BAR RUSSIAN BUFFALO BLITZ CHOCOLATE MARTINI LEMON DROP Kahlua, Absolut & half n’ half Malibu, pineapple juice, cranberry Chocolate Vodka, Baileys, Deep Eddy Lemon, lemon juice, juice garnished with a cherry Kalhua, half & half, garnished simple syrup, garnished with a lemon with chocolate syrup MINTY MOJITO ANCHOR BAR MARTINI Bacardi-white, mint, lime juice, PEACHY SWEET TEA APPLETINI Tanqueray or Grey Goose & dry simple syrup, soda water, Absolut, peach schnapps, Titos, apple pucker, simple vermouth, garnished with an olive garnished with a lime sweet tea, cranberry & lemonade syrup, fresh lemon juice, garnished with a cherry BERRY COSMO Three Olives Orange, razzmatazz COSMO schnapps, cranberry juice, splash SPECIALTY COCKTAILS $ Absolut citron, triple sec, of lime juice | 9 splash of cranberry juice

ANCHOR BAR BLOODY MARY MANHATTAN Titos, Bloody Mary mix, Anchor Bar Canadian Club, sweet vermouth, FROZEN COCKTAILS | $10 ADD’L. MENU SELECTION hot sauce, garnished with one garnished with a cherry chicken wing STRAWBERRY DAIQUIRI PINA COLADA Bacardi-white, blend of Malibu, pina colada mix, pineapple HURRICANE strawberries, lime juice juice, garnished with a cherry CLASSIC MARGARITA Bacardi-white, Captain Morgan- Patron, lime juice, triple sec, spiced, grenadine, simple syrup, ANCHOR BAR PINA RITA MUDSLIDE garnished with salt and a lime lime juice & orange juice Jose Cuervo, Malibu, lime juice, Absolut, Baileys, Kahlua, ice cream mix, pineapple juice, garnished with garnished with chocolate syrup a cherry WHITE SANGRIA OLD FASHIONED A blend of pinot grigio, peach Southern Comfort, bitters with MIAMI VICE Bacardi-white, Strawberry Daiquiri schnapps, a splash of sprite, muddled sugar, cherry, and an MARGARITA Patron, lime juice, triple sec, mix & Pina Colada mix garnished with a lemon,lime, orange rind garnished with salt and a lime orange slice, and a maraschino cherry WINE GLASS | $7 BOTTLE | $22 Frank & Teressa’s APPETIZERS WHITE: White Zinfandel, WHITE: Pinot Grigio, Riesling, ® $ GF MULES | 9 CAULIFLOWER WINGS Fresh cauliflower GF QUESO Mouthwatering DOMESTIC queso served DRAFT BEERS Pinot Grigio, Chardonnay, Chardonnay, Sauvignon Blanc breaded and deep fried until golden brown. ANCHOR BAR DIP with multi colored tortilla chips. 6.99 ANCHOR Velvety blend of cream cheese, Anchor Riesling, Sauvignon Blanc Served plain or tossed in your favorite Bar’s Original Bleu Cheese and our AMERICAN MULE IRISH MULE RED: Shiraz, Cabernet, Pinot Noir Anchor Bar Sauce flavor. 8.99 PIZZA LOGS Made in house! Egg roll Original (Medium) Anchor Bar Sauce $5 PINT | $6.50 TALL | $18 PITCHERTitos, ginger beer, fresh Jameson, ginger beer, fresh Merlot, Cabernet, with chunks of chicken. Served warm wraps stuffed with mozzarella cheese and RED: BAR GARLIC BREAD Toasted, crispy roll with multi colored tortilla chips 10.99 pepperoni. Served with a side of Labattpizza Blue • Labatt Blue Light • Coors Lightsqueezed lime juice squeezed lime juice Pinot Noir, Shiraz • BUFFALO ORIGINALS • topped with garlic butter and baked to sauce. 3pc for 7.99 or 5pc for 10.99 perfection smothered in fresh GF BUFFALO CHICKEN NACHOS Bud Light • Genesee Cream Ale mozzarella cheese. 7.99 Multi colored tortilla chips loaded with MOZZARELLA STIX (6pc) Breaded diced chicken coated in Original (Medium) and fried mozzarella stix served with a ANCHOR BAR’S GF LUNCH Specials BUFFALO SHRIMP Grilled shrimp Anchor Bar Wing Sauce, topped with side of marinara. 9.99 tossed in Original (Medium) Anchor Bar queso, tomatoes, lettuce, black olives and Ask your server for additional domestic draft selections. Wing Sauce served with a side of celery jalapenos. Served with sour cream. 10.99 WORLD FAMOUS WINGS SAMPLER PLATTER Choose 3 of and bleu cheese. 13.99 All of our World Famous Wing orders are served LOADED FRIES GF A generous portion the following items to customize your own platter - pizza logs, mozzarella stix, with traditional celery and bleu cheese, FRIED PICKLES Large, juicy dill of our fries smothered in queso and topped (Frederick, MD Location Only) fried pickles or loaded fries. 15.99 just like Mother served us that famous night in 1964. pickles fried and served with a side with crispy bacon and sour cream. 9.99 .50¢ We want our loyal customers to know that we use only of ranch. 8.99 Add jalapenos for CRAFT BEER SELECTIONS unsaturated zero gram trans fat to fry our wings. $7 PINT | $8.50 TALL | $24 PITCHER SOUP OR SALAD ADD GRILLED CHICKEN + 3.99 GF * Ask your server for our current seasonal craft selections on tap! MONDAY - FRIDAY | 11AM-2PM TRADITIONAL WINGS CHOICE OF DRESSINGS: House Italian • Ranch • Light Ranch • Caesar • Creamy Peppercorn Bleu Cheese • Raspberry Vinaigrette • Honey Mustard • Balsamic Vinaigrette Single (10pc) $13.99 Double (20pc) $24.99 Bucket (50pc) $52.99 BLACK & BLEU SALAD GF Mixed WEDGE SALAD GF Crisp iceberg CAESAR SALAD Crisp romaine lettuce greens topped with tomatoes, red onions, wedge with tomatoes, cucumbers, warm with croutons and parmesan cheese tossed BOTTLED BEERS

cucumbers and a 6oz. NY Strip Steak & bacon crumbles and crumbled bleu in a creamy Caesar dressing. 9.99 BONELESS WINGS crumbled bleu cheese. Served with your cheese with bleu cheese dressing. 9.99 choice of dressing. 16.99 Fresh hand cut and breaded SOUP OF THE DAY Ask your ser ver $4.50 Labatt N/A BUFFALO CHICKEN SALAD bowl 5.99 | cup 4.99 Single (10pc) $13.99 Double (20pc) $24.99 SPINACH SALAD GF Fresh spinach Crispy or grilled chicken strips tossed Labatt Blue Light • 99 topped with chopped bacon, tomatoes, with Original (Medium) Anchor Bar BOWL OF CHILI (Seasonal) 5.99 • Labatt Blue • $ Bucket (50pc) $52.99 Budweiser Rolling Rock dried cranberries and crumbled egg. Wing Sauce served over mixed greens, Bud Light • ORIGINAL ANCHOR BAR Molson Canadian • SAUCES Served with your choice of dressing. 9.99 cucumbers, tomatoes and crumbled bleu SPICY HOT CHICKEN WING SOUP Michelob Ultra • cheese. 14.99 bowl 5.99 | cup 4.99 Miller Lite • (choice of sauce) MILD - MEDIUM - HOT - X-HOT - SPICY HOT BBQ 6 CHICKEN WINGS & FRIES HONEY BOURBON BBQ - CHIPOTLE BBQ 8 pickle spear. SANDWICHESand & a WRAPS $5 h fries SPICY GARLIC PARMESAN - HONEY GARLIC ENTREES 6 BONELESS WINGS (choice of sauce) & FRIES with frenc Sierra Nevada Pale Ale Served EXTREME HEAT IF YOU DARE! All entrees served with a side salad. Olive oil and garlic can be substituted for any sauce option. Heineken • Corona Extra • BURGERS patty. Gluten Free Wraps Available! For +.99 SPAGHETTI OR RIGATONI FETTUCCINI ALFREDO FISH FRY Our 11oz beer battered PERSONAL PIZZAngus CHEESE/1 Beef TOPPING & 3 WINGS oast Served with three meatballs, topped with Creamy white sauce with parmesan Haddock served with french fries, and H A RUBS your choice of potato salad or coleslaw oz. FRES spear. roasted, thinly sliced r our delicious homemade sauce. 11.99 cheese. 10.99 Add grilled chicken +3.99 broiled 8 a pickle Slow and tartar sauce. 14.99 Ask your server for additional bottled beer selections. Char h fries and CAJUN - JERK - HABANERO SPICE • Add 1 more meatball for 1.99 with fr enc LUNCH SALAD & BLT ROAST BEEF ON WECK SHRIMP DINNER Deep fried breaded Served ORIGINAL BUFFALO - BUFFALO RANCH CHICKEN PARMESAN Tender chicken shrimp tossed in Medium Anchor Bar BUFFALO CHICKEN MAC & CHEESE Heaping portion of our gooey mac and Add caramelized onions for +.99 beef piled high and served on a freshly baked kimmelweckAll flats/All roll. 12.99 drum s +.99 per 10 wings breast lightly breaded and fried. Topped sauce, served with french fries and LUNCH CAESAR SALAD WITH GRILLED CHICKEN Breaded chicken breast with our homemade sauce and your choice of potato salad or cheese topped with boneless wings coated Add bacon for +1.49 Char-grill your wings +.99 per 10 wings smothered in mozzarella cheese. coleslaw. 14.99 with our Original (Medium) Anchor Bar Wing Sauce. Topped with crumbledHARD bleu CIDERS & SELTZERS Extra Ranch or Blue Cheese +.59 Served with your choice of pasta. 16.99 Gluten Free Rolls Available! For +.99 BUFFALO CHICKEN SANDWICH ADD 5 WINGS cheese and green onions. 11.99 to any order + 6.99 tossed in Original (Medium) Anchor Bar Wing BUFFALO’SSauce topped BEST- ANCHOR BAR WINGS & WECK $5 Five wings tossed in your choice of Anchor Bar Wing Sauce White Claw with lettuce, tomato and red onion.99 Served with bleu cheese GF Truly • Our fresh Angus beef patty char grilled and or dry rub alongside Buffalo’s favorite sandwich — Angry Orchard • THE AMERICAN cheese, lettuce, tomato and red onion on dressing on a kaiser roll. 12. juicy roast beef piled high on a freshly baked kimmelweck roll. TRADITIONAL ANCHOR BAR STYLE! CAULIFLOWER American icken PIZZA CRUST NOW topped with er grilled chServed with french fries and a pickle spear. 15.99 AVAILABLE! 99 Tend and Gluten Free Pizza Dough Available! ADDITIONAL TOPPINGS - sm $1.49 | lg $2.99 $ a fresh kaiser roll. 12.99 parmesan cheese ANCHOR BAR CHICKEN TENDERS Onions • Sausage • Pepperoni (Cup & Char) • Bacon • Mushrooms • Black Olives • Hot or Banana Peppers CHICKEN CAESAR WRAPlettuc e, 99 isp romaine toFreshrtill a.chicken 11 tenders. breaded in house and fried until golden r a flour sm 12.99 | lg 15.99 DRINK Our fresh Angus beef patty strips with c rapped in brown. Tossed in your choice of Anchor Bar Wing Sauce or dry rub, CHEESE PIZZA WHITE PIZZA Olive oil, garlic, tomatoes, BUFFALO CHICKEN WING PIZZA ressing w onions, parmesan and mozzarella cheese. Diced chicken breast tossed inNON-ALCOHOLIC our BEVERAGES caesar d served with french fries and bleu cheese. 12.99 BUFFALO WING BURGER creamy VEGGIE SUPREME PIZZA sm 12.99 | lg 15.99 Original (Medium) Anchor Bar Wing GRILLED CHICKEN SANDWICH WITH FRIES Our Original Anchor Bar Pizza Sauce GRILLED TENDERS GF * Sauce topped with mozzarella and char grilled and smothered in our Original9 (Medium) Anchor topped with mushrooms, olives, green Sausage, bacon, crumbled bleu cheese. $3.25 Barq’s Root Beer Perfectly seasonedFresh hearty chicken meatballs tenders grilled and coated in your choice of Anchor ALL MEAT PIZZA Bar Wing Sauce.BUFFALO Topped with CHICKENour World Famous SANDWICH Chicken WITH FRIES peppers, banana peppers and onions pepperoni and mozzarella cheese. sm 14.99 | lg 17.99 Sprite • Fanta Orange • MEATBALL HOAGIE Bar Rubs or Sauces. Served with french fries and bleu cheese. 12.99 sm $12.99 | lg $15.99 sm 15.99 | lg 18.99 Cherry Coke • Wing, crumbled bleu cheese, lettuce, tomato and red onion on • Diet Coke • ENU covered with our own homemade sauce and smothered in *gluten friendly Coke WHILE WE OFFER GLUTEN FRIENDLY MENU OPTIONS, WE ARE NOT A GLUTEN FREE KITCHEN. CROSS-CONTAMINATION COULD Minute Maid Lemonade M a fresh kaiser roll. 13.99 : ANCHOR BAR SIGNATURE ITEMS GF GF MEATBALL HOAGIE WITH FRIES melted mozzarella cheese served on a baked hoagie roll. 11.99 sauce options OCCUR AND OUR RESTAURANT IS UNABLE TO GUARANTEE THAT ANY ITEM CAN BE COMPLETELY FREE OF ALLERGENS. Seagram’s Ginger Ale • Beyond Burger char grilled and Fuze Unsweetened Iced Tea n a (withfresh lunch salad) Crispy bacon, fresh turkey, lettuce, ORANGE, CA VEGGIEd re BURGERd onion o Fuze Sweetened Lemon Iced Tea •BANQUET & VEGETARIAN BURGERe, tomato an CLUB SANDWICH topped with lettucBEEF ON WECK (lunch portion with fries) tomato and mayonnaise 10.99 trips with LARGE PARTY kaiser roll. Served with a side salad. 13.99 Breaded chicken s $2.75 • Hot Chocolate Our fresh Angus beef patty char BUFFALO CHICKEN WRAP Coffee • Tea BBQ BACON BURGER ion our Original (Medium) Anchor Bar Wing Sauce, crumbled bleu o and red on MENU grilled and topped with cheddar, lettu cheese,ce, toma Anchort Bar’s Spicy cheese and lettuce wrapped in a flour tortilla. 11.99 ce, crisp bacon TRADITIONAL ANCHOR BAR Hot BBQ Sau (240) 651-5580 Juicy chicken breast roll. 13.99 BANQUET OPTION h kaiser .99 (Minimum 10 people for banquet option) on a fres char GRILLED CHICKEN SANDWICH 5605 Spectrumturkey burger Drive lean seasoned ion on a grilled and topped11 with.99 lettuce,• Add yourtomato choice and red of conionhees eon for a + $18.95 PER PERSON A o and red on TURKEY BURGER e, tomat fresh kaiser roll. Includes Pizza, Anchor Bar Famous Chicken Wings, Salad and Soda opped with lettuc .99 (716) 833-WINGOM grilled and t dd cheese for + AR.C PIZZA CHOICES roll. 13.99 A Chicken breast grilled with mushrooms HORB fresh kaiser FREDERICK, MD CHICKEN PHILLY .ANC Choose from the following Pizza Options WWW (Choose up to 2 options) WWW.ANCHORBAR.COMOur fresh Angus beef pattybaco nchar, and caramelized onions. Smothered • Make in Quessoit Buffalo cheese Style and with served our rispy Cheese Pizza, Cheese & One Topping of your choice, ADDITIONAL ANCHOR BAR PARTY FAVORITES BACON BLEU BURGERcaramelized onions, c a on a baked hoagie roll. 12.99 4300 Maple Road Cheese and Two Toppings of your choice, topped with ADDITIONAL ANCHOR BAR grilled and e, tomato and red onion on Original (Medium) Anchor Bar Wing Sauce! White Pizza & Buffalo Chicken Wing PizzaBANQUET & ANCHOR BAR WORLD FAMOUS WINGS heese, lettuc PARTY FAVORITES crumbled bleu c WING CHOICES LARGE PARTY How Many Buckets?______oll. 13.99 h kaiser r Please write in wing ﬂavor choice per bucket. fres BLT Crispy white toast piled high with bacon and topped Choose from our Famous Anchor Bar Wing Sauces ANCHOR BAR DIP (Choose up to 4 Options) • Mild • Original (Medium) • Hotter • Chipotle BBQ • Habanero Spice Dry Rub with lettuce, tomato and mayo. 8.99 Velvety blend of cream cheese, Anchor Bar’s Original (Medium) ORDER FORM (Minimum 10 people per party booking) Bucket 1: ______Anchor Bar Sauce with chunksMild, of chicken. Original Served (Medium), warm Hotter, Chipotle BBQ, Habanero Spice Dry Rub ADD 5 WINGS Fresh tuna salad, aged swiss cheese, PASTA WITH RED SAUCE Bucket 2: ______AMHERST with multi colored tortillaParty chips. Date:______Party GuestDate:______Count:______Guest Count: ______to any order + 6.99 GRILLED TUNA MELT $22.99A generous pan of pasta served in our Anchor Bar Pasta Sauce Bucket 3: ______crispy bacon strips, grilled on white bread 10.00 (serves up to 10 guests)Contact Name:______SALAD Contact Name:______KIDSKids eat FREE on Tuesdays MENU with every adult purchase! ANCHOR BAR PIZZA ROAST BEEF ON WECKContactA SLIDERS crisp Phone:______Group mix of greens topped with tomato,Contact Name:______cucumbers Phone:______Group Name:______Please write in pizza choice and toppings. ADD 5 WINGS and croutons with choice of 3 dressings: Slow roasted, thinly sliced roast beef piled high and served • Cheese Pizza • Cheese & One Topping of your choice to any order + 6.99 on a freshly baked kimmelweckItalian,Mailing Ranch, roll. Address:______Light Ranch, Caesar, Creamy Peppercorn,Mailing Address:______Bleu Cheese, WHAT’S YOURKIDS • Cheese and Two Toppings of your choice • White Pizza • Buffalo Chicken Wing Pizza TIC-TAC Raspberry Vinaigrette, Honey Mustard, Balsamic Vinaigrette $4.99 EACHCity:______State:______Zip:City:______State:______Zip:______How Many Pizzas? ______FAVORITE FOOD? h (minimum order 10 sliders) SODA / ICED TEA MENU 3.99 eac Pizza 1: ______TOE Coke, Diet Coke, Sprite, Root Beer, Orange, Sweet Tea, Unsweetened Tea KIDS 12 YEARS & UNDER BUFFALO SHRIMP Pizza 2: ______DRAW IT HERE! TRADITIONAL ANCHOR BARTRADITIONAL BANQUET ANCHOR BAR BANQUET YOUR CHOICE FOR 5.99 SIDE ORDERS OR MORE Grilled shrimp tossed in Original (Medium) Anchor Bar Wing (2pc) $5.99 Pizza 3: ______$ Sauce served with celery and$18.95 bleu cheese PER PERSON $18.95 PER PERSON IncludesADD Pizza, ADDITIONAL Anchor Bar Famous ANCHOR Chicken Wings, IncludesBAR Pasta, WORLD Pizza, Salad Anchor and BarSoda Famous Chicken Wings, Pasta, Salad and Soda ChickenSIDE WingsSALAD • FRENCH FRIES • SWEET POTATO FRIES 25 $44.99 PER TRAY FAMOUS WINGS TO YOUR MENU PASTA WITH RED SAUCE - $24.99 PER TRAY (serves up to 10) ANCHOR BAR CHICKEN FINGERS & FRIES - (4pc) Served with bleu cheese and celery (20 shrimp per tray)PIZZA OPTIONS - Please place a next to yourPIZZA pizza OPTIONSchoices. - Please place a next to your pizza choices. • MAC & CHEESE • COLE SLAW Mild, Original (Medium), Hotter, Chipotle BBQ, Habanero Spice Dry Rub How Many? ______Served plain or tossed with your choice of Anchor Bar Wing POTATO SALAD • SIDE OF PASTA If extra toppings, $49.99please list your EACH topping choice. BUCKETIf extra toppings, please list your topping choice. Chicken Fingers & Fries CAULIFLOWER WINGSYou can choose up to 2 pizza options per 10 guests.You can choose up to 2 pizza options per 10 guests. ANCHOR BAR DIP - $22.99 EACH (1 serves up to 10 guests) Sauce and bleu cheese. - (2pc) Served with bleu cheese & dip ANCHOR BAR WEDGES • TATER TOTS PURCHASE Fresh cauliﬂower breaded and deep friedExtra until Topping golden Choices: brown. • Onions • Sausage • PepperoniExtra Topping • Bacon Choices: • Mushrooms • Onions • Sausage • Pepperoni • Bacon • Mushrooms How Many?______GF T ADD ADDITIONAL ANCHOR BAR PIZZA TO YOUR MENU *(4pc) Served plain or tossed rivia Served plain or tossed in our Original (Medium) Anchor Bar Sauce GrilledFrench Cheese fries- Served can with be fries seasoned with your.99 choice •Cheese Black Olives Pizza, • CheeseHot or Banana & One Peppers Topping of your• Black choice, Olives Cheese • Hot andor Banana Two Peppers DINE IN ONLY - GRATUITY & TAX NOT INCLUDED - $4.99 EACH CHICKEN WINGS Answers: 1 . ROAST BEEF ON WECK SLIDERS of our signature dry rubs for + This offer cannot be combined $14.99 PER TRAY____CheeseToppings Pizza of your choice, White Pizza & Buffalo____Cheese Chicken Pizza Wing Pizza with your choice of Anchor Bar Wing Sauce with bleu Pizza – Cheese or pepperoni (approx. 20-25 pieces per tray) 15.99 PER PIE How Many Sliders? (minimum order – 10 sliders) ______1 coupon per table per visit. ____Cheese Pizza w/ 1 Topping | List Topping Choice:____Cheese______Pizza w/ 1 Topping | List Topping Choice:______cheese and celery. Pizza Logs - (2pc) with fries with any other discounts offers or coupons. PIZZA LOGS____Cheese Pizza w/ 2 Toppings | List 2 topping choices:____Cheese______Pizza w/ 2 Toppings | List 2 topping choices: ______BUFFALO SHRIMP - $44.99 PER TRAY (20 shrimp per tray)

Anchor Ba r Spaghetti – Served with our homemade pasta sauce OM Egg roll wraps stuffed with mozzarella cheeseDelivery and pepperoni. and pick up options are also available! How Many?______PIZZA Mozzarella cheese and pepperoni. AR.C MAPLE ROAD LOCATION ONLY ____White Pizza ____White Pizza HORB Served with pizza sauce. (2pc) Served with a side of Mac & Cheese ANC ____Buffalo Chicken Wing Pizza ____Buffalo Chicken Wing Pizza CAULIFLOWER WINGS - $14.99 PER TRAY (approx. 20-25 pieces per tray) . 4300 Maple Road | Amherst, NY 14226 | 716.833.WING (9464) W , $19.99 PER TRAY W Bu f W Plain/No Sauce – How Many? ______PIZZA LOGS & FRIES (10 pieces per tray)WING CHOICES WING CHOICES pizza sauce. falo N Y Please circle wing choices. Choose up to 4 ﬂavors.Please circle wing choices. Choose up to 4 ﬂavors. Original Wing Sauce – How Many?______EXPIRATION 6/1/20 MOZZARELLA STICKS• Mild • Original (Medium) • Hotter • Chipotle BBQ• Mild • Habanero • Original Spice (Medium) Dry Rub • Hotter • Chipotle BBQ • Habanero Spice Dry Rub

• 2 . 10% DISCOUNT TO Served in our homemade pasta sauce. 4300 Maple Road • (716) 833-WING Breaded and fried mozzarella stix served with marinara PIZZA LOGS - $19.99 PER TRAY (10 pieces per tray) SPAGHETTI COLORING ZONE! WORD SEARCH SALAD DRESSING CHOICES SALAD DRESSING CHOICES How Many?______1964 • 3 . all Military, Police, Fire and EMS Customers. $15.99 EACHPlease circle up to 3 salad dressing ﬂavors. Please circle up to 3 salad dressing ﬂavors. Pasta smothered in a creamy Wings • Pizza • Chicken • Burger • Pasta • Fries (10 pieces per tray) MACANCHOR & CHEESE BAR • Italian • Ranch • Light Ranch • Caesar • Creamy• Italian Peppercorn • Ranch • Bleu • Light Cheese Ranch • Caesar • Creamy Peppercorn • Bleu Cheese MOZZARELLA STICKS - $15.99 EACH (10 pieces per tray) cheese sauce. A P W M R C U L G P N Z B V B FRENCH FRIES• Raspberry Vinaigrette • Honey Mustard • Balsamic• Raspberry Vinaigrette Vinaigrette • Honey Mustard • Balsamic Vinaigrette How Many?______F r ank & A generous portion of our golden deep fried french fries. Served with fries. F W AMHERSI N G S R I E A K I U P U T SODA CHOICES SODA CHOICES FRENCH FRIES - $10.99 (party tray for up to 10 guests) GRILLED CHEESE $10.99 Please circle up to 3 soda choices. Please circle up to 3 soda choices.

TRIVIA T I R J Z Y T F U J S U Y R E R How Many?______1. Can you name the restaurant that e r (party tray for up to 10 •guests) Coke • Diet Coke • Sprite • Root Beer • Orange• Coke • Diet Coke • Sprite • Root Beer • Orange essa Bellissimo Delivery and pick up options are also available! Delivery and pick up options are also available! invented the Buffalo Wing? U Y I E Z W V E Y T I P T R G • Sweet Tea • Unsweetened Tea • Sweet Tea • Unsweetened Tea 2. What year was the Chicken Wing invented? K I Z E X A D C A A G O A I E 4300 Maple Road | Amherst, NY 14226 | 716.833.WING (9464) 4300 Maple Road | Amherst, NY 14226 | 716.833.WING (9464) 4300 Maple Road | Amherst, NY 14226 | 716.833.WING (9464) 3. Who is the Original Anchor Bar Owner? M Z Q V S O C H I C K E N M R ®

- HOME OF THE - BUFFALO CHICKEN WING ORIGINAL

Thank you Anchor Bar Wing Fans for voting us up to the Top 5! Please vote again in the ﬁnal round between Sept 6-12th to make us BEST of the BEST 2019!

Enjoy a variety of choices from MARKETING our Award Winning Menu: • Hot & Juicy Beef on Weck • Hot Fresh Cheesy Pizza • Expanded Menu of Burgers, Salads & Wraps

• Chicken Tenders served with our Famous Anchor Bar Sauce

5605 Spectrum Drive | Frederick, MD 21703 Phone (240) 651-5580

WWW.ANCHORBAR.COM Anchor Bar has a dedicated Marketing Director that will assist with franchisees in customizing their local program based on ads, programs and methods that been ANCHOR BAR proven effective. This begins with an initial grand opening LOYALTY PROGRAM marketing roll-out and follows through to other methods PROGRAM BENEFITS • EVERY $1 SPENT IS A POINT post opening. Some methods we have used before: • EVERY 100 POINTS YOU GET $10 • EVERY $20 SPENT - RECEIVE A FREE 12” CHEESE PIZZA

• EARN DOUBLE POINTS ON THURSDAYS! • Digital Marketing • Collaboration with • ENJOY $15 OFF YOUR MEAL DURING YOUR BIRTHDAY WEEK * Point dollars can accumulate, but will not accumulate on alcohol, gift card or tax. Bills Backers Chapters Please go to our website to register your • GEO Fencing Anchor Bar Family Loyalty Card $15 Cost to Join • Social Media • Radio ANCHORBARLOYALTY.COM • Anchor Bar APP • Billboards • Online Ordering • Local Tourism Guides • Loyalty Program • Sampling and Sponsorships • In-Store Marketing ADVERTISING

Franchisees have access to a vast library of sample ads and artwork. We will always participate in developing advertising and artwork that a franchisee wants to run on their own. SOCIAL MEDIA

Shared access to photos, social media posts and artwork is available to all Franchisees through our SOCIAL MEDIA POSTING & CONTENT LIBRARY electronic media system. Our digital library is continually populated and updated with photos and marketing posts. AWARDS

OF THE MANY DISTINCTIVE AWARDS EARNED BY ANCHOR BAR, PERHAPS THE MOST PRESTIGIOUS WOULD BE OUR TWO JAMES BEARD FOUNDATION AWARDS. APRIL 2003 Received the James Beard Foundation Award given to restaurants “that have timeless appeal, beloved for quality food that reflect the history and character of “BEST SPORTS BAR IN SAN ANTONIO”. the community. It is for an American classic.” – 2018 Yelp Award MAY 2003 BEST WING AWARDS in areas such as Buffalo, Burlington, Erie Country, San Received the Quality International Award for its Antonio and Frederick, Maryland. sauces. Presented with the prestigious gold medal, the 1ST PLACE – Best Rub 2019 Award” at National Buffalo Wingfest Anchor Bar was judged the “Best of the Best” in a BEST IN SHOW Habanero Spice 2018 contest in which more than 1,000 sauces were entered. Award at National Buffalo Wingfest The judges were from the American Culinary and FESTIVAL FAVORITE at 2016 at National Buffalo Wing Fest Tasting Institute. NUMEROUS AWARDS FOR BEST SAUCE at festivals and food shows across the country. RECENT AWARDS

ANCHOR BAR HAS WON MANY AWARDS OVER THE YEARS. WE ARE PROUD OF THEM ALL. HERE’S THE MOST RECENT WINS.

BEST CHICKEN WINGS NATIONAL WING FESTIVAL • New York City • Best Traditional Wings – THRILLIST – 2016 • Buffalo, NY • Festival Favorite – BEST OF BUFFALO & BUFFALO BEAT – 2017 • Burlington, ON • Best of Show BEST FOOD AND DRINK – BURLINGTON POST – 2018 – Burlington Post, 2016 • Las Vegas, NV • Media Award BEST SPORTS BAR – San Antonio Yelp – VEGASSEVEN.COM – 2018 BEST OF NY STATE FOR WINGS • Frederick, MD • Best Dry Rub – Thrillist.com, 2017 NFL PLAYERS’ FAVORITE DINING – FREDERICK POST – 2019 ON THE GO – NFLMAG BY THE NUMBERS

• $50,000 initial franchise fee paid at • Financial requirements: minimum agreement signing of $350,000 liquid capital & ability • Total Investment Range $495,000- to finance (good credit, collateral, 850,000* partner, etc.) NOTE: Anchor Bar works closely with a large third party finance • Royalty 5% company who offers different finance solutions including ROBS retirement rollover plans and SBA financing • Ad Fee 1% (franchisor and franchisee collaborate on where & how to spend) • Number of units open & under development: 20 • On the Fly model total investment range $375K-575K; financial requirements & data in dedicated section *Assumes a restaurant conversion which is what most Anchor Bar’s are, investment can be higher if franchisee leases a vanilla box. TRAINING & SUPPORT

SUPPORT IMMEDIATELY BEGINS WHEN THE FRANCHISE AGREEMENT IS SIGNED. THE ANCHOR BAR FRANCHISE TEAM PROVIDES TOOLS FOR YOU TO BEGIN YOUR NEW FRANCHISE OWNERSHIP. REAL ESTATE After signing the franchise FRANCHISE MANUAL A guide to assist agreement, site selection begins you in running your Anchor Bar immediately. We assign a broker from Franchise Business. our national group and come out for POST REAL ESTATE SUPPORT We will site visits once options are identified. provide assistance with securing Lease negotiations follow. architect, contractor and other key WELCOME PACKET Includes a recap on service providers in the opening what to expect moving forward with process. your Franchise. HIRING MANAGEMENT TEAM We will TIME LINE CHECKLIST A Timeline provide assistance in the selection that will take you from beginning of the general manager candidates. of the project through training and grand opening. TRAINING & SUPPORT CONT.

ORIENTATION & TRAINING Owner(s) & ONGOING SUPPORT AND COACHING We Management Training in Buffalo, NY. continuously and regularly provide ANCHOR BAR CORPORATE TRAINING Our coaching and support in sales and cost Franchise Team will support you evaluation through our software through the construction, operations, systems, ongoing marketing and social training and marketing process. media support as well as menu decision making. LAUNCH SUPPORT Buffalo Team will train and support managers and staff at your location. Our team of trainers and operations specialists travel to your location for your opening. Specialist trainers in all aspects of operating your restaurant train you and your team and assist with the soft opening. FAQ’s

Q: DO I NEED RESTAURANT EXPERIENCE? Q: HOW DO I FIND A VIABLE LOCATION FOR A: No, but helpful. We have a comprehensive Owner MY RESTAURANT? Training and Support Program where you will gain A: We are involved in every aspect of location selection knowledge to operate your restaurant. You will have including assigning a commercial broker from our na- a General Manager that will run the daily operation tional network, lease negotiations and ultimate approval. and will participate in the Anchor Bar General Manager Training Program. Q: DO I RECEIVE A PROTECTED AREA A: Yes, the protected area will be based on the Q: DOES SITE SELECTION OCCUR BEFORE OR AFTER EXECUTING THE FRANCHISE demographics of your market. AGREEMENT AND SUBMITTING THE Q: HOW LONG WILL IT TAKE TO OPEN MY FRANCHISE FEE? ANCHOR BAR LOCATION ONCE I BECOME A: Site selection occurs only after a candidate becomes A FRANCHISEE? an official franchisee. An enormous amount of work, A: Typically ten months with the first phase being site effort and resources are expended by the franchisor in selection. We have had franchisees open in as little as site selection and considered a main area of support. three months and some go past the ten months. We Furthermore, many commercial brokers will either will work as expeditiously as possible but bear in mind not work with non-franchisees or give less than full there are many factors and third parties involved. While effort. All parties need to be fully committed for a we want franchisees to open quickly it should not be at successful site selection to ensue. the expense of choosing a great location. NEXT STEPS

• Initial Discussion with Joel Neumann, Franchise Director to determine interest and qualifications, Q & A • Complete the application Our group was seeking a • Conference Call with Joel Neumann, nationally known brand with Franchise Director and Mark Dempsey, CEO systems and pedigree but which also has room to grow as our goal is to be the regionally franchisee • Receive and review Franchise Disclosure opening five locations over the next several years. Mark Dempsey and his Document (FDD) team have been instrumental from day one, leading us in every aspect beginning • Discovery Day Visit in Buffalo, NY with our site selection and through our recent launch. There is not much in the • DECISION! restaurant world this group has not seen and they have been available remotely and in person throughout giving us great ideas and steering us away from ill-ad- vised ones. We look forward to a long and fruitful relationship with the Anchor Bar family.” – RAGIN RAJENDRAN, KENNESAW, GA