Buffalo, Ny [Buf] Airport Media Guide Airport Advertising

AIRPORT ADVERTISING

BUFFALO, NY [BUF] AIRPORT MEDIA GUIDE AIRPORT ADVERTISING

Airport advertising delivers your message to a saturated audience of affluent, educated, tech-savvy business and leisure travelers in a “high dwell environment.”

Whether you are trying to raise awareness about your brand, product, or service, or you’d like to encourage point-of-sale, airport advertising meets your needs.

Airport advertising stands out from other media options Airport ads work exceptionally well for branding because of its high visibility. Advertisers have the campaigns. Use airport advertising to paint a vivid, opportunity to target an engaged audience as they captivating picture of your brand. Achieve high ad recall journey through the airport, from security lines to and campaign awareness by bringing your message to baggage claim. the airport where the engaged audience awaits.

Branding campaigns give consumers top of mind Advertisers say that when they use airport in their awareness of your brand. Invest in airport advertising to media mix, the buy feels much “bigger” than the spread the word about your product or service. actual spend.

BUF AIRPORT PROFILE

• Nicknamed “The Queen City”

• Second most populated city in the state of NY

• BUF is the busiest airport in Upstate New York and the third busiest in New York State

• BUF is considered to be the gateway to the Niagara Region and is popular with people looking to see the great sights that surround the US and Canadian border

• BUF’s 62 mile radius reaches 22% of the Canadian population

Source: Nielsen Buffalo, NY 2016 (Release 2)

BUF BUF AIRPORT PROFILE

TOP 10 AVERAGE ANNUAL DESTINATIONS: PASSENGERS: NEW YORK - JFK, NY ATLANTA, GA 4.7 MILLION CHICAGO-O’HARE, IL BALTIMORE, MD AIRLINES: ORLANDO, FL CHARLOTTE, NC Southwest

Other BOSTON, MA JetBlue CHICAGO-MIDWAY, IL Delta

Endeavor DETROIT, MI American NEW YORK-LAGUARDIA

Source: US Department of Transportation

BUF TRAVELER PROFILE

A FREQUENT FLIER IS AN ADULT WHO HAS TAKEN 4+ trips per year

BUFFALO NIAGARA INTERNATIONAL AIRPORT FREQUENT FLIERS

95% 66% 38% 56% 84% 53% have taken at least one have taken at least one have visited NYC are employed full time. have a HHI of $75,000 viewed an airport digital personal/vacation trip in business trip in the overnight in the or greater. display in the past the past year. past year. past year. 6 months.

Source: Nielsen Buffalo, NY 2016 (Release 2)

BUF BUF TRAVELER PROFILE

There are 4.8 million passengers at BUF airport annually. That is enough people to fill up the New Era field 67 times!

BUF MARKET PROFILE

486,177 RESIDENTS HAVE DEPARTED FROM BUFFALO NIAGARA INTERNATIONAL AIPORT IN THE PAST YEAR.

Source: Nielsen Buffalo, NY 2016 (Release 2)

BUF BUF MARKET PROFILE

POPULATION: 58% OF RESIDENTS ATTENDED AT LEAST SOME COLLEGE 1,235,453 89% ARE WHITE; 9% ARE BLACK; 2% ARE HISPANIC 31% OF HOUSEHOLDS EARN OVER $75,000/YEAR 48.4% MALE 51.6% FEMALE 70% OWN THEIR RESIDENCE WHILE 22% RENT 18-24 y/o 12.5% 45-54 y/o 17.1% 20% AGREE THEY LIKE TO LOOK AT ADVERTISING 25-34 y/o 16.0% 55-64 y/o 18.1% 35-44 y/o 14.0% 65 & older 22.3% 32% BASE PURCHASING DECISIONS ON ADS

Source: Nielsen Buffalo, NY 2016 (Release 2)

BUF COMPETITIVE MEDIA PRESENCE

Airport advertising is a constant media companion. Outdoor ads deliver consistent impressions as trends shift in other forms of advertising. Out-of-Home can compliment, reinforce, and extend the reach of other ad types in your campaign as part of a media mix strategy.

RADIO SOCIAL MEDIA TELEVISION MOBILE NEWSPAPER 28% 94% 42% 65% 42% of Buffalo residents used an of Buffalo residents of Buffalo homes do not of Buffalo residents of Buffalo residents online music service in the have not clicked on a social subscribe to cable find cell phone adsannoying. say they did not read a past 30 days. media ad in the past television. newspaper in the past week. 30 days.

Source: Nielsen Buffalo, NY 2016 (Release 2)

BUF BUF Ed Kresconko | [email protected] 247 Cayuga Road, Buffalo, NY 14225 Phone: 716.276.8411|Fax: 716.276.8412 lamar.com/Buffalo

Thank you! We appreciate the opportunity to be your airport media partner. Please contact your Lamar Representative or our office to discuss availability and any questions you may have. We’re ready to help you build an effective campaign.