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Creative Freedom Sara Geater on the New Structure for Talkback Thames

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Creative Freedom Sara Geater on the New Structure for Talkback Thames 24 November 2011 week 47 Creative freedom Sara Geater on the new structure for Talkback Thames Germany France €100 million raised for children Viewers vote in need on Facebook Germany France IP Deutschland and Vodafone Enquête Exclusive air HD commercials on radical Islam the RTL Group intranet week 47 Cover: Sara Geater, CEO of FremantleMedia UK 2 the RTL Group intranet week 47 “A strong foundation for growth” The restructure shapes a portfolio of customer focused label brands managed by creative leaders and supported by a new division. Sara Geater explains the idea behind FremantleMedia UK. Sara Geater United Kingdom - 23 November 2011 The new structure will become effective on The labels will consist of: 1 January 2012 with the launch of four labels which are geared towards comedy, comedy Thames – celebrating the strong heritage of entertainment, entertainment and factual. entertainment, Thames will be led by Richard They will be supported by a new division, Holloway, one of the UK’s most successful FremantleMedia UK, led by Sara Geater, who and experienced entertainment producers. It has served as CEO of Talkback Thames since will have two divisions, each headed by one October 2010. Talkback Thames is one of the of the industry’s leading talents in this genre: largest independent UK production companies Suzy Lamb as Head of Thames Productions and has aired over 450 hours of programming on and Andrew Llinares as Head of Thames/Syco terrestrial TV in the United Kingdom in the past Co-Productions. This label will produce shows twelve months. like The X Factor, All Star Family Fortunes, Take Me Out and Britain’s Got Talent. “We are restructuring Talkback Thames to evolve the business to the next level and fulfil the Talkback – recognising the company’s long businesses’ ambition to become the UK’s most history in comedy entertainment, Talkback innovative creative content business”, says Sara will be headed up by Dan Baldwin, who is fast Geater, CEO of FremantleMedia UK. “We will be becoming one of the most renowned comedy putting our creative leaders at the forefront of entertainment producers. Talkback will be individual businesses, as we believe this is the responsible for productions such as Celebrity best way to engage with our customers.” Juice, Never Mind The Buzzcocks, QI or Richard Bacon’s Beer and Pizza. Sara Geater says that FremantleMedia UK will continue to invest in development and talent, Retort – headed up by leading scripted comedy manage the overall business, provide leadership producer and executive Jon Rolph, Retort will and support for the Managing Directors of focus on scripted comedy. Retort will produce the labels, give guidance and provide key shows like Phone Shop or The Revolting World support functions (Finance, Legal, IT, HR of Stanley Brown. and Communications) as well as merger and acquisition activity. Geater says: “This is about Boundless – combining factual entertainment, investing in the future growth of the business and factual features and specialist factual to create putting in place a strong foundation for growth. a super factual label. FremantleMedia UK is I believe that giving our creative leaders more currently recruiting a label Managing Director ownership and creative freedom will enable and Michele Kurland will play a key role within a better environment for creativity to flourish the label. The label will work on shows like The and will deliver the best programming for our Apprentice, Grand Designs or Escape To The customers.” Country. Each label will have a creative leader as its Managing Director, as well as a Head of Development and a Head of Production. 3 the RTL Group intranet week 47 The jury of The X Factor: Louis Walsh, Tulisa Contostavlos, Kelly Rowland and Gary Barlow (from left to right) Further to the creation of the four labels, in the best interests of the overall group. We FremantleMedia UK is also reviewing the names will create a new FremantleMedia UK board and structure of its digital units – including led by me, with each of the label Managing Talkback Thames Digital and Screenpop. Directors and the head of the key support functions. This will be a forum for us to share In the past, Talkback Thames was renowned strategies, ideas and market intelligence. The for producing drama series like The Bill. The Heads of Production from each label will also partnerships with drama companies Projector continue to work together to ensure that we as Pictures and Hillbilly TV for the productions a group are working to best practices. We will Kidnap and Ransom and Holy Flying Circus will continue with meetings such as the Editorial sit alongside the labels. Boards and Bounce. We will also continue to benefit from being part of the FremantleMedia Sara Geater says: “We already have successful Group. The labels will maximise the commercial drama partnerships, but a drama label is value of their content through FremantleMedia something we are looking to do in the future Enterprises and will have access to the global either through acquisition or through establishing FremantleMedia creative network.” a new label with the right talent.” There will be few changes in the employees’ day-to-day-work, as Sara Geater points out: “As part of a review of the business 18 months ago, we reallocated our resources. This means that we now have a strong foundation to build on. This restructure is about evolving and growing the business to the next level. In terms of changes on a practical day-to-day level, the restructure will mean that each genre team member will now work within a label and the key support functions will now work within FremantleMedia UK.” Each label will create an even more personalised branded relationship with broadcasters, bringing them closer to their customers in order to deliver the best programming for them, explains Sara Geater and adds: “Under the new structure the labels will continue to collaborate, acting Kevin McCloud, host of Grand Designs 4 the RTL Group intranet week 47 Donations soar past €100-million mark With €8,501,738 of donations raised, the 16th RTL-Spendenmarathon telethon not only set a new record, but also cracked the €100-million mark in total donations. Wolfram Kons Germany - 21 November 2011 Since 1996, when the RTL-Spendenmarathon personal items to the charity auction. Maite Kelly, first went on air with Wolfram Kons, over Michael Mittermeier, Gaby Köster and Manuel €101 million have been raised for hundreds Neuer also contributed the €814,000 they won of selected children’s charities. “Over €100 on Wer wird Millionär? Prominentenspecial (Who million in the past 16 years is an outstanding and Wants To Be A Millionaire? Celebrity Special) very special success,” says Anke Schäferkordt, with Günther Jauch on 17 November, which was CEO of Mediengruppe RTL Deutschland and watched by as many as 10.52 million viewers. Chair of the ‘Stiftung RTL – Wir helfen Kindern’ Extreme athlete Joey Kelly walked a distance of foundation. “The foundation’s continued support about 16 kilometres (16 kilometres, 394 metres of charity projects for children reflects our strong and 40 centimetres to be precise) underwater in commitment to society. I thank our viewers and 24 hours. 1,000 metres would have been enough promise you that we won’t let up in our efforts to to set a new Guinness world record. provide help for needy children in Germany and the world.” All ten major aid projects and several Wolfram Kons: “We did it. Like Joey Kelly, I’m smaller ones can now be implemented. exhausted but very happy. Next year we’ll show the viewers and everyone who helped the show Every major project has a celebrity sponsor. what became of their donations. And as always, Many international stars have donated precious I promise: every Cent goes to provide aid.” Extreme athlete Joey Kelly 5 the RTL Group intranet week 47 High-definition advertising Two exclusive commercials in HD quality will for the first time advertise the Vodafone TV platform in conjunction with RTL Television’s HD programming. Germany - 22 November 2011 Screenshot from the TV spot The concept behind the commercials link the channel’s own campaign to promote was developed by the airtime sales agent high-definition TV with the Vodafone TV IP Deutschland and the media agency Media platform, which has offered its subscribers Team OMD. RTL Creation and Jung von Matt 15 HD programmes and numerous HD movies Hamburg were also involved in the realisation since it launched in 2010. The joint commer- of the extensive special-ads campaign, in close cial starts by showing what HD television is co-ordination with OMG 4CE Fuse, an Omnicom capable of with sequences of images in the Media Group company specialising in Branded highest quality. Parallel to this, the lower third Content, Live Media, Premium and Product is taken up with the claim “You, too, can enjoy Placements. Media Team OMD handled the top image quality with HD – on Vodafone TV.” media planning. Part two of the commercial goes on to provide details about Vodafone’s HD television Lars-Eric Mann, Sales Director Solutions at offerings. The 22-second cooperative IP Deutschland, says: “Only if our viewers can commercial produced by RTL Creation is aired see what they’re missing without HD will they during a regular commercial break. want to bring this TV experience into their living rooms – the creative execution of these visually As an exclusive placement, the ‘HD-Post-Split’ stunning commercials really brings to life what will be shown following RTL Television highlight HD can do.” Anne Stilling, Head of Advertising trailers. The high-attention trailer ends in a & Media at Vodafone Deutschland, adds: “The payoff line about RTL HD, after which things commercials form a perfect symbiosis for giving continue appropriately with Vodafone’s High Vodafone TV a high-attention stage while also Definition offering.
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