TV: The Public's View, 2002 - FINAL QUESTIONNAIRE TV2002 - JN: 1151411 - 22 Mar 2002 Quanquest v2.1 - QAL v2.2bmrb12 - CAPI

TV2002

PLEASE SHOW SCREEN UNTIL OTHERWISE INSTRUCTED

qTVsets How many TV sets are there in your home?

(112 - 113) Numeric Range ______Don't Know Y (112) No TV sets at home X Permitted Range 1 TO 1 (One) , 2 TO 2 (Two) , 3 TO 3 (Three) , 4 TO 4 (Four) , 5 TO 5 (Five) , 6 TO 6 (Six) , 7 TO 7 (Seven) , 8 TO 99 (Eight +)

znoTV IF qTVsets = Don't Know OR qTVsets = No TV sets at home - Termination with data (Quit)

That's all the questions I need to ask you. Thank you for your help.

qdays And during an average week, on how many days do you personally watch television?

7 days 1 (114) 6 days 2 5 days 3 3 or 4 days 4 1 or 2 days 5 Less often than once a week 6 Don't Know Y Don't watch TV X

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qhours On a day when you personally watch television, for about how many hours do you view on average?

Less than 1 hour 1 (115) 1 hour but less than 2 hours 2 2 hours but less than 3 hours 3 3 hours but less than 4 hours 4 4 hours but less than 5 hours 5 5 hours but less than 6 hours 6 6 hours but less than 7 hours 7 7 hours but less than 8 hours 8 8 hours but less than 9 hours 9 9 hours or more 0 (116) Don't Know Y (115)

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qitems And which of the following do you, or does anyone in your household, have in your home at the moment?

READ OUT AND CODE ALL THAT APPLY

A teletext set 1 (117) A 'widescreen' television (INTERVIEWER, SHOW SHOWCARD A) 2 A stereo television 3 Cable TV 4 A satellite TV dish 5 A cable phone (i.e. a phone service supplied from your cable company rather than @ BT) 6 A video recorder 7 A video camera or camcorder 8 A mini disc player 9 An MP3 player 0 (118) A DVD or Digital Versatile Disc player that is viewed through a television or computer 1 A computer 2 A computer with PC TV or Video Capacity 3 A computer with access to the internet 4 A WAP mobile phone with access to the internet, this could be a personal or a business mobile phone 5 Video games such as Sega, Nintendo, Sony Playstation or Microsoft Xbox 6 ITV Digital, previously known as ON Digital 7 A TV service through your phone line, such as Home Choice 8 A Personal Video Recorder such as TiVo or Sky Plus 9 Digital Radio 0 (119) Don't Know Y (117) None of these X

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qdigita And do any of your televisions receive a digital television service, which first became available over the last 3 years?

IF 'YES': IS THAT FROM SKY VIA A SATELLITE, FROM YOUR CABLE SUPPLIER VIA CABLE, FROM ONDIGITAL THROUGH AN ORDINARY AERIAL OR FROM SOMEWHERE ELSE?

Yes, satellite 1 (120) Yes, from cable supplier via cable 2 Yes, via an ordinary aerial from ITV Digital, previously known as ONDigital 3 Yes, from another supplier such as Home Choice 4 No (analogue only - no digital television service received) 5 Don't Know Y

IF qdigita = Yes, from cable supplier via cable THEN ASK: qcabdig

qcabdig And have you had a new box from your cable supplier installed in your home in the last 3 years?

Yes 1 (121) No 2 Don't Know Y

End of Filter icabdig

IF( NOT ( qTVsets = One OR qTVsets = Don't Know )) AND ( qitems = Cable TV OR qitems = A satellite TV dish OR qitems = ITV Digital, previously known as ON Digital OR qitems = A TV service through your phone line, such as Home Choice ) THEN ASK: qmultTV

qmultTV You said earlier that you have &qTVsets& television sets. How many of these are connected to satellite, cable or a digital television service?

IF NOT A SATELLITE, CABLE OR DIGITAL USER, PLEASE CODE AS '0'.

(122 - 123) Numeric Range ______Don't Know Y (122) Permitted Range 0 TO 99 (Numeric Range)

End of Filter imultic

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qkids How many children aged under 16 live in this household?

(124 - 125) Numeric Range ______Don't Know Y (124) Refused Z Permitted Range 0 TO 0 (None) , 1 TO 1 (One) , 2 TO 2 (Two) , 3 TO 3 (Three) , 4 TO 4 (Four) , 5 TO 5 (Five) , 6 TO 6 (Six) , 7 TO 99 (7+)

IF NOT ( qkids = None OR = Don't Know OR = Refused ) THEN ASK: qage1, qsex1, qacces1

qage1 Please could you tell me the age of the oldest child?

(126 - 127) Numeric Range ______Don't Know Y (126) Refused Z Permitted Range 0 TO 15 (Numeric Range)

qsex1 And is the oldest child male or female?

Male 1 (128) Female 2 Don't Know Y Refused Z

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qacces1 And which, if any, of the following items does the eldest child have in their bedroom?

Television 1 (129) A radio in any form (including radio alarms, radio cassettes & portable radios) 2 A satellite, cable or digital TV connection 3 A video recorder or playback machine 4 Video games console such as Sega, Nintendo, Sony Playstation or Microsoft Xbox 5 A computer 6 Internet access 7 Don't Know Y Refused Z None of these X

IF NOT ( qkids = None OR qkids = Don't Know OR qkids = Refused OR qkids = One ) THEN ASK: qage2, qsex2, qacces2

qage2 Please could you tell me the age of the second oldest child?

(130 - 131) Numeric Range ______Don't Know Y (130) Refused Z Permitted Range 0 TO 15 (Numeric Range)

qsex2 And is the second oldest child male or female?

Male 1 (132) Female 2 Don't Know Y Refused Z

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qacces2 And which, if any, of the following items does the second eldest child have in their bedroom?

Television 1 (133) A radio in any form (including radio alarms, radio cassettes & portable radios) 2 A satellite, cable or digital TV connection 3 A video recorder or playback machine 4 Video games console such as Sega, Nintendo, Sony Playstation or Microsoft Xbox 5 A computer 6 Internet access 7 Don't Know Y Refused Z None of these X

IF NOT ( qkids = None OR qkids = Don't Know OR qkids = Refused OR qkids = One OR qkids = Two ) THEN ASK: qage3, qsex3, qacces3

qage3 Please could you tell me the age of the third oldest child?

(134 - 135) Numeric Range ______Don't Know Y (134) Refused Z Permitted Range 0 TO 15 (Numeric Range)

qsex3 And is the third oldest child male or female?

Male 1 (136) Female 2 Don't Know Y Refused Z

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qacces3 And which, if any, of the following items does the third eldest child have in their bedroom?

Television 1 (137) A radio in any form (including radio alarms, radio cassettes & portable radios) 2 A satellite, cable or digital TV connection 3 A video recorder or playback machine 4 Video games console such as Sega, Nintendo, Sony Playstation or Microsoft Xbox 5 A computer 6 Internet access 7 Don't Know Y Refused Z None of these X

IF NOT ( qkids = None OR qkids = Don't Know OR qkids = Refused OR qkids = One OR qkids = Two OR qkids = Three ) THEN ASK: qage4, qsex4, qacces4

qage4 Please could you tell me the age of the fourth oldest child?

(138 - 139) Numeric Range ______Don't Know Y (138) Refused Z Permitted Range 0 TO 15 (Numeric Range)

qsex4 And is the fourth oldest child male or female?

Male 1 (140) Female 2 Don't Know Y Refused Z

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qacces4 And which, if any, of the following items does the fourth eldest child have in their bedroom?

Television 1 (141) A radio in any form (including radio alarms, radio cassettes & portable radios) 2 A satellite, cable or digital TV connection 3 A video recorder or playback machine 4 Video games console such as Sega, Nintendo, Sony Playstation or Microsoft Xbox 5 A computer 6 Internet access 7 Don't Know Y Refused Z None of these X

End of Filter ikids4

End of Filter ikids3

End of Filter ikids2

qparent And are you the parent or guardian of any of the children in the household?

Yes 1 (142) No 2 Don't Know Y

End of Filter ikids1

PLEASE READ OUT:

'The next section is about the television channels that you watch nowadays'

PLEASE DO NOT SHOW SCREEN UNTIL OTHERWISE INSTRUCTED

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qonly1 Thinking of TV channels, if you could have ONLY ONE of the television channels you currently receive at home, which one would you choose?

PLEASE SCROLL DOWN

BBC1 1 (143) BBC2 2 ITV1 3 Channel 4 (S4C in Wales) 4 Channel 5 5 Sky One 6 Sky News 7 Sky Movies - Premier, Movimax & Cinema 8 The Discovery Channel 9 UK Gold 0 (144) Sky Sports 1 / 2 / 3 / Extra 1 Living 2 MTV 3 BBC News 24 4 UK Style 5 British Eurosport 6 E4 7 Sky Sports News 8 VH-1 (i.e. VH one) 9 Paramount Comedy 0 (145) Sky Box Office 1 The History Channel 2 Animal Planet 3 Artsworld 4 Asianet 5 BBC Choice 6 BBC Parliament 7 BET International 8 Bloomberg Television 9 Boomerang 0 (146) Bravo 1 B4U 2 Carlton Cinema 3 Cartoon Network 4 Challenge TV 5 Channel One (Liverpool only) 6 CNBC 7 CNN 8 Discovery Home and Leisure 9 Disney 0 (147) Euronews 1 Film Four 2 Fox Kids 3 Front Row 4 Granada Men & Motors 5 Granada Plus 6 Ideal World 7 ITN News 8 ITV2 / S2 / TVYOU 9 Local cable channel 0 (148) MBC 1

TV2002 - JN: 1151411 – FINAL - 22/03/02 Page 10 of 98 MUTV (Manchester United TV) 2 Namaste 3 National Geographic 4 Nickelodeon 5 Nick Jr 6 Performance/The Arts Channel 7 Phoenix China News & Entertainment 8 PIN 9 Playboy TV 0 (149) Playhouse Disney 1 QVC / The Shopping Channel 2 Screen Shop 3 Shop! 4 Sky Travel 5 Sony Entertainment 6 Tara 7 TCM 8 Television X - The Fantasy Channel 9 The Adult Channel 0 (150) The Box 1 The Channel Guide 2 The God Channel 3 The Racing Channel 4 The Sci-Fi channel 5 Toon Disney 6 Travel 7 Trouble 8 TV Travel Shop 9 UK Drama 0 (151) UK Horizons 1 Play UK 2 Vision 3 Zee TV 4 Don't Know Y (143) None of these X Other 0

Other specify... (152 - 155)

PLEASE READ OUT:

The next section is about channels you watch MOST FREQUENTLY.

PLEASE SHOW SCREEN TO RESPONDENT. PLEASE ALSO HAND RESPONDENT SHOWCARD B AND LET THEM REFER TO IT THROUGHOUT THE WHOLE INTERVIEW.

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qwatch So, which one of these channels would you say you personally watch the most often?

PLEASE SCROLL DOWN

BBC1 1 (156) BBC2 2 ITV1 3 Channel 4 (S4C in Wales) 4 Channel 5 5 Sky One 6 Sky News 7 Sky Movies - Premier, Movimax & Cinema 8 The Discovery Channel 9 UK Gold 0 (157) Sky Sports 1 / 2 / 3 / Extra 1 Living 2 MTV 3 BBC News 24 4 UK Style 5 British Eurosport 6 E4 7 Sky Sports News 8 VH-1 (i.e. VH one) 9 Paramount Comedy 0 (158) Sky Box Office 1 The History Channel 2 Animal Planet 3 Artsworld 4 Asianet 5 BBC Choice 6 BBC Parliament 7 BET International 8 Bloomberg Television 9 Boomerang 0 (159) Bravo 1 B4U 2 Carlton Cinema 3 Cartoon Network 4 Challenge TV 5 Channel One (Liverpool only) 6 CNBC 7 CNN 8 Discovery Home and Leisure 9 Disney 0 (160) Euronews 1 Film Four 2 Fox Kids 3 Front Row 4 Granada Men & Motors 5 Granada Plus 6 Ideal World 7 ITN News 8 ITV2 / S2 / TVYOU 9 Local cable channel 0 (161) MBC 1 MUTV (Manchester United TV) 2

TV2002 - JN: 1151411 – FINAL - 22/03/02 Page 12 of 98 Namaste 3 National Geographic 4 Nickelodeon 5 Nick Jr 6 Performance/The Arts Channel 7 Phoenix China News & Entertainment 8 PIN 9 Playboy TV 0 (162) Playhouse Disney 1 QVC / The Shopping Channel 2 Screen Shop 3 Shop! 4 Sky Travel 5 Sony Entertainment 6 Tara 7 TCM 8 Television X - The Fantasy Channel 9 The Adult Channel 0 (163) The Box 1 The Channel Guide 2 The God Channel 3 The Racing Channel 4 The Sci-Fi channel 5 Toon Disney 6 Travel 7 Trouble 8 TV Travel Shop 9 UK Drama 0 (164) UK Horizons 1 Play UK 2 Vision 3 Zee TV 4 Don't Know Y (156) None of these X Other 0

Other specify... (165 - 168)

IF NOT ( qwatch = Don't Know OR qwatch = None of these ) THEN ASK: qwatch2

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qwatch2 And which, if any, would you say is your second most watched channel?

PLEASE SCROLL DOWN

BBC1 1 (169) BBC2 2 ITV1 3 Channel 4 (S4C in Wales) 4 Channel 5 5 Sky One 6 Sky News 7 Sky Movies - Premier, Movimax & Cinema 8 The Discovery Channel 9 UK Gold 0 (170) Sky Sports 1 / 2 / 3 / Extra 1 Living 2 MTV 3 BBC News 24 4 UK Style 5 British Eurosport 6 E4 7 Sky Sports News 8 VH-1 (i.e. VH one) 9 Paramount Comedy 0 (171) Sky Box Office 1 The History Channel 2 Animal Planet 3 Artsworld 4 Asianet 5 BBC Choice 6 BBC Parliament 7 BET International 8 Bloomberg Television 9 Boomerang 0 (172) Bravo 1 B4U 2 Carlton Cinema 3 Cartoon Network 4 Challenge TV 5 Channel One (Liverpool only) 6 CNBC 7 CNN 8 Discovery Home and Leisure 9 Disney 0 (173) Euronews 1 Film Four 2 Fox Kids 3 Front Row 4 Granada Men & Motors 5 Granada Plus 6 Ideal World 7 ITN News 8 ITV2 / S2 / TVYOU 9 Local cable channel 0 (174) MBC 1 MUTV (Manchester United TV) 2

TV2002 - JN: 1151411 – FINAL - 22/03/02 Page 14 of 98 Namaste 3 National Geographic 4 Nickelodeon 5 Nick Jr 6 Performance/The Arts Channel 7 Phoenix China News & Entertainment 8 PIN 9 Playboy TV 0 (175) Playhouse Disney 1 QVC / The Shopping Channel 2 Screen Shop 3 Shop! 4 Sky Travel 5 Sony Entertainment 6 Tara 7 TCM 8 Television X - The Fantasy Channel 9 The Adult Channel 0 (176) The Box 1 The Channel Guide 2 The God Channel 3 The Racing Channel 4 The Sci-Fi channel 5 Toon Disney 6 Travel 7 Trouble 8 TV Travel Shop 9 UK Drama 0 (177) UK Horizons 1 Play UK 2 Vision 3 Zee TV 4 Don't Know Y (169) None of these X Other 0

Other specify... (208 - 211)

IF NOT ( qwatch2 = Don't Know OR qwatch2 = None of these ) THEN ASK: qwatch3

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qwatch3 And which, if any, of these would you say is your third most watched channel?

PLEASE SCROLL DOWN

BBC1 1 (224) BBC2 2 ITV1 3 Channel 4 (S4C in Wales) 4 Channel 5 5 Sky One 6 Sky News 7 Sky Movies - Premier, Movimax & Cinema 8 The Discovery Channel 9 UK Gold 0 (225) Sky Sports 1 / 2 / 3 / Extra 1 Living 2 MTV 3 BBC News 24 4 UK Style 5 British Eurosport 6 E4 7 Sky Sports News 8 VH-1 (i.e. VH one) 9 Paramount Comedy 0 (226) Sky Box Office 1 The History Channel 2 Animal Planet 3 Artsworld 4 Asianet 5 BBC Choice 6 BBC Parliament 7 BET International 8 Bloomberg Television 9 Boomerang 0 (227) Bravo 1 B4U 2 Carlton Cinema 3 Cartoon Network 4 Challenge TV 5 Channel One (Liverpool only) 6 CNBC 7 CNN 8 Discovery Home and Leisure 9 Disney 0 (228) Euronews 1 Film Four 2 Fox Kids 3 Front Row 4 Granada Men & Motors 5 Granada Plus 6 Ideal World 7 ITN News 8 ITV2 / S2 / TVYOU 9 Local cable channel 0 (229) MBC 1 MUTV (Manchester United TV) 2

TV2002 - JN: 1151411 – FINAL - 22/03/02 Page 16 of 98 Namaste 3 National Geographic 4 Nickelodeon 5 Nick Jr 6 Performance/The Arts Channel 7 Phoenix China News & Entertainment 8 PIN 9 Playboy TV 0 (230) Playhouse Disney 1 QVC / The Shopping Channel 2 Screen Shop 3 Shop! 4 Sky Travel 5 Sony Entertainment 6 Tara 7 TCM 8 Television X - The Fantasy Channel 9 The Adult Channel 0 (231) The Box 1 The Channel Guide 2 The God Channel 3 The Racing Channel 4 The Sci-Fi channel 5 Toon Disney 6 Travel 7 Trouble 8 TV Travel Shop 9 UK Drama 0 (232) UK Horizons 1 Play UK 2 Vision 3 Zee TV 4 Don't Know Y (224) None of these X Other 0

Other specify... (233 - 236)

IF NOT ( qwatch3 = Don't Know OR qwatch3 = None of these ) THEN ASK: Q4watch

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Q4watch And which, if any, is your fourth most watched channel?

DO NOT READ OUT.

BBC1 1 (261) BBC2 2 ITV1 3 Channel 4 (S4C in Wales) 4 Channel 5 5 Sky One 6 Sky News 7 Sky Movies - Premier, Movimax & Cinema 8 The Discovery Channel 9 UK Gold 0 (262) Sky Sports 1 / 2 / 3 / Extra 1 Living 2 MTV 3 BBC News 24 4 UK Style 5 British Eurosport 6 E4 7 Sky Sports News 8 VH-1 (i.e. VH one) 9 Paramount Comedy 0 (263) Sky Box Office 1 The History Channel 2 Animal Planet 3 Artsworld 4 Asianet 5 BBC Choice 6 BBC Parliament 7 BET International 8 Bloomberg Television 9 Boomerang 0 (264) Bravo 1 B4U 2 Carlton Cinema 3 Cartoon Network 4 Challenge TV 5 Channel One (Liverpool only) 6 CNBC 7 CNN 8 Discovery Home and Leisure 9 Disney 0 (265) Euronews 1 Film Four 2 Fox Kids 3 Front Row 4 Granada Men & Motors 5 Granada Plus 6 Ideal World 7 ITN News 8 ITV2 / S2 / TVYOU 9 Local cable channel 0 (266) MBC 1 MUTV (Manchester United TV) 2

TV2002 - JN: 1151411 – FINAL - 22/03/02 Page 18 of 98 Namaste 3 National Geographic 4 Nickelodeon 5 Nick Jr 6 Performance/The Arts Channel 7 Phoenix China News & Entertainment 8 PIN 9 Playboy TV 0 (267) Playhouse Disney 1 QVC / The Shopping Channel 2 Screen Shop 3 Shop! 4 Sky Travel 5 Sony Entertainment 6 Tara 7 TCM 8 Television X - The Fantasy Channel 9 The Adult Channel 0 (268) The Box 1 The Channel Guide 2 The God Channel 3 The Racing Channel 4 The Sci-Fi channel 5 Toon Disney 6 Travel 7 Trouble 8 TV Travel Shop 9 UK Drama 0 (269) UK Horizons 1 Play UK 2 Vision 3 Zee TV 4 Don't Know Y (261) None of these X Other 0

Other specify... (270 - 273)

IF( NOT ( Q4watch = Don't Know OR Q4watch = None of these )) AND ( qitems = Cable TV OR qitems = A satellite TV dish OR qitems = ITV Digital, previously known as ON Digital OR qitems = A TV service through your phone line, such as Home Choice ) THEN ASK: qwatch5

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qwatch5 And which, if any, would you say is your fifth most watched channel?

PLEASE SCROLL DOWN

BBC1 1 (320) BBC2 2 ITV1 3 Channel 4 (S4C in Wales) 4 Channel 5 5 Sky One 6 Sky News 7 Sky Movies - Premier, Movimax & Cinema 8 The Discovery Channel 9 UK Gold 0 (321) Sky Sports 1 / 2 / 3 / Extra 1 Living 2 MTV 3 BBC News 24 4 UK Style 5 British Eurosport 6 E4 7 Sky Sports News 8 VH-1 (i.e. VH one) 9 Paramount Comedy 0 (322) Sky Box Office 1 The History Channel 2 Animal Planet 3 Artsworld 4 Asianet 5 BBC Choice 6 BBC Parliament 7 BET International 8 Bloomberg Television 9 Boomerang 0 (323) Bravo 1 B4U 2 Carlton Cinema 3 Cartoon Network 4 Challenge TV 5 Channel One (Liverpool only) 6 CNBC 7 CNN 8 Discovery Home and Leisure 9 Disney 0 (324) Euronews 1 Film Four 2 Fox Kids 3 Front Row 4 Granada Men & Motors 5 Granada Plus 6 Ideal World 7 ITN News 8 ITV2 / S2 / TVYOU 9 Local cable channel 0 (325) MBC 1 MUTV (Manchester United TV) 2

TV2002 - JN: 1151411 – FINAL - 22/03/02 Page 20 of 98 Namaste 3 National Geographic 4 Nickelodeon 5 Nick Jr 6 Performance/The Arts Channel 7 Phoenix China News & Entertainment 8 PIN 9 Playboy TV 0 (326) Playhouse Disney 1 QVC / The Shopping Channel 2 Screen Shop 3 Shop! 4 Sky Travel 5 Sony Entertainment 6 Tara 7 TCM 8 Television X - The Fantasy Channel 9 The Adult Channel 0 (327) The Box 1 The Channel Guide 2 The God Channel 3 The Racing Channel 4 The Sci-Fi channel 5 Toon Disney 6 Travel 7 Trouble 8 TV Travel Shop 9 UK Drama 0 (328) UK Horizons 1 Play UK 2 Vision 3 Zee TV 4 Don't Know Y (320) None of these X Other 0

Other specify... (329 - 332)

IF( NOT ( qwatch5 = Don't Know OR qwatch5 = None of these )) AND THEN ASK: qwatch6

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qwatch6 And which, if any, is your next most watched channel?

PLEASE SCROLL DOWN

BBC1 1 (345) BBC2 2 ITV1 3 Channel 4 (S4C in Wales) 4 Channel 5 5 Sky One 6 Sky News 7 Sky Movies - Premier, Movimax & Cinema 8 The Discovery Channel 9 UK Gold 0 (346) Sky Sports 1 / 2 / 3 / Extra 1 Living 2 MTV 3 BBC News 24 4 UK Style 5 British Eurosport 6 E4 7 Sky Sports News 8 VH-1 (i.e. VH one) 9 Paramount Comedy 0 (347) Sky Box Office 1 The History Channel 2 Animal Planet 3 Artsworld 4 Asianet 5 BBC Choice 6 BBC Parliament 7 BET International 8 Bloomberg Television 9 Boomerang 0 (348) Bravo 1 B4U 2 Carlton Cinema 3 Cartoon Network 4 Challenge TV 5 Channel One (Liverpool only) 6 CNBC 7 CNN 8 Discovery Home and Leisure 9 Disney 0 (349) Euronews 1 Film Four 2 Fox Kids 3 Front Row 4 Granada Men & Motors 5 Granada Plus 6 Ideal World 7 ITN News 8 ITV2 / S2 / TVYOU 9 Local cable channel 0 (350) MBC 1 MUTV (Manchester United TV) 2

TV2002 - JN: 1151411 – FINAL - 22/03/02 Page 22 of 98 Namaste 3 National Geographic 4 Nickelodeon 5 Nick Jr 6 Performance/The Arts Channel 7 Phoenix China News & Entertainment 8 PIN 9 Playboy TV 0 (351) Playhouse Disney 1 QVC / The Shopping Channel 2 Screen Shop 3 Shop! 4 Sky Travel 5 Sony Entertainment 6 Tara 7 TCM 8 Television X - The Fantasy Channel 9 The Adult Channel 0 (352) The Box 1 The Channel Guide 2 The God Channel 3 The Racing Channel 4 The Sci-Fi channel 5 Toon Disney 6 Travel 7 Trouble 8 TV Travel Shop 9 UK Drama 0 (353) UK Horizons 1 Play UK 2 Vision 3 Zee TV 4 Don't Know Y (345) None of these X Other 0

Other specify... (354 - 357)

IF NOT ( qwatch6 = Don't Know OR qwatch6 = None of these ) THEN ASK: qwatch7

TV2002 - JN: 1151411 – FINAL - 22/03/02 Page 23 of 98

qwatch7 And which, if any, is your next most watched channel?

PLEASE SCROLL DOWN

BBC1 1 (370) BBC2 2 ITV1 3 Channel 4 (S4C in Wales) 4 Channel 5 5 Sky One 6 Sky News 7 Sky Movies - Premier, Movimax & Cinema 8 The Discovery Channel 9 UK Gold 0 (371) Sky Sports 1 / 2 / 3 / Extra 1 Living 2 MTV 3 BBC News 24 4 UK Style 5 British Eurosport 6 E4 7 Sky Sports News 8 VH-1 (i.e. VH one) 9 Paramount Comedy 0 (372) Sky Box Office 1 The History Channel 2 Animal Planet 3 Artsworld 4 Asianet 5 BBC Choice 6 BBC Parliament 7 BET International 8 Bloomberg Television 9 Boomerang 0 (373) Bravo 1 B4U 2 Carlton Cinema 3 Cartoon Network 4 Challenge TV 5 Channel One (Liverpool only) 6 CNBC 7 CNN 8 Discovery Home and Leisure 9 Disney 0 (374) Euronews 1 Film Four 2 Fox Kids 3 Front Row 4 Granada Men & Motors 5 Granada Plus 6 Ideal World 7 ITN News 8 ITV2 / S2 / TVYOU 9 Local cable channel 0 (375) MBC 1 MUTV (Manchester United TV) 2

TV2002 - JN: 1151411 – FINAL - 22/03/02 Page 24 of 98 Namaste 3 National Geographic 4 Nickelodeon 5 Nick Jr 6 Performance/The Arts Channel 7 Phoenix China News & Entertainment 8 PIN 9 Playboy TV 0 (376) Playhouse Disney 1 QVC / The Shopping Channel 2 Screen Shop 3 Shop! 4 Sky Travel 5 Sony Entertainment 6 Tara 7 TCM 8 Television X - The Fantasy Channel 9 The Adult Channel 0 (377) The Box 1 The Channel Guide 2 The God Channel 3 The Racing Channel 4 The Sci-Fi channel 5 Toon Disney 6 Travel 7 Trouble 8 TV Travel Shop 9 UK Drama 0 (378) UK Horizons 1 Play UK 2 Vision 3 Zee TV 4 Don't Know Y (370) None of these X Other 0

Other specify... (408 - 411)

IF NOT ( qwatch7 = Don't Know OR qwatch7 = None of these ) THEN ASK: qwatch8

TV2002 - JN: 1151411 – FINAL - 22/03/02 Page 25 of 98

qwatch8 And finally, which,if any, is your next most watched channel?

PLEASE SCROLL DOWN

BBC1 1 (424) BBC2 2 ITV1 3 Channel 4 (S4C in Wales) 4 Channel 5 5 Sky One 6 Sky News 7 Sky Movies - Premier, Movimax & Cinema 8 The Discovery Channel 9 UK Gold 0 (425) Sky Sports 1 / 2 / 3 / Extra 1 Living 2 MTV 3 BBC News 24 4 UK Style 5 British Eurosport 6 E4 7 Sky Sports News 8 VH-1 (i.e. VH one) 9 Paramount Comedy 0 (426) Sky Box Office 1 The History Channel 2 Animal Planet 3 Artsworld 4 Asianet 5 BBC Choice 6 BBC Parliament 7 BET International 8 Bloomberg Television 9 Boomerang 0 (427) Bravo 1 B4U 2 Carlton Cinema 3 Cartoon Network 4 Challenge TV 5 Channel One (Liverpool only) 6 CNBC 7 CNN 8 Discovery Home and Leisure 9 Disney 0 (428) Euronews 1 Film Four 2 Fox Kids 3 Front Row 4 Granada Men & Motors 5 Granada Plus 6 Ideal World 7 ITN News 8 ITV2 / S2 / TVYOU 9 Local cable channel 0 (429) MBC 1 MUTV (Manchester United TV) 2

TV2002 - JN: 1151411 – FINAL - 22/03/02 Page 26 of 98 Namaste 3 National Geographic 4 Nickelodeon 5 Nick Jr 6 Performance/The Arts Channel 7 Phoenix China News & Entertainment 8 PIN 9 Playboy TV 0 (430) Playhouse Disney 1 QVC / The Shopping Channel 2 Screen Shop 3 Shop! 4 Sky Travel 5 Sony Entertainment 6 Tara 7 TCM 8 Television X - The Fantasy Channel 9 The Adult Channel 0 (431) The Box 1 The Channel Guide 2 The God Channel 3 The Racing Channel 4 The Sci-Fi channel 5 Toon Disney 6 Travel 7 Trouble 8 TV Travel Shop 9 UK Drama 0 (432) UK Horizons 1 Play UK 2 Vision 3 Zee TV 4 Don't Know Y (424) None of these X Other 0

Other specify... (433 - 436)

End of Filter iwatc7

End of Filter iwatc6

End of Filter iwatc5

End of Filter iwatch4

End of Filter iwatch3

End of Filter iwatch2

TV2002 - JN: 1151411 – FINAL - 22/03/02 Page 27 of 98

End of Filter iwatch1

IF ( qitems = Cable TV OR qitems = A satellite TV dish OR qitems = ITV Digital, previously known as ON Digital OR qitems = A TV service through your phone line, such as Home Choice ) THEN ASK: qppview

INTERVIEWER PLEASE DO NOT SHOW SCREEN UNTIL OTHERWISE INSTRUCTED

qppview And have you ever watched anything on pay per view basis in your own home? By this I mean where you pay separately to view a specific programme or event?

IF 'YES': WHAT? PROBE FULLY

Films 1 (449) Sports 2 Don't Know Y No, never X Other 0

Other specify... (450 - 453)

INTERVIEWER PLEASE SHOW SCREEN UNTIL OTHERWISE INSTRUCTED

End of Filter ippview

IF qdigita = Yes, satellite OR qdigita = Yes, via an ordinary aerial from ITV Digital, previously known as ONDigital OR qdigita = Yes, from another supplier such as Home Choice OR qcabdig = Yes THEN ASK: qinter1, qinter2

PLEASE READ OUT:

"In addition, some digital channels, such as Sky Sports Active and Sky News Active, offer the opportunity for interactive viewing, where you can choose which camera angle or specific content you view".

TV2002 - JN: 1151411 – FINAL - 22/03/02 Page 28 of 98

qinter1 Do you ever use any interactive television services of this type? By this I mean specifically those you can use whilst watching the actual programme. Therefore, it does not include shopping channels, telephone calls or emails to programmes.

IF YES: 'HOW OFTEN'

More than once a week 1 (454) Once a week 2 Less often than once a week 3 Hardly ever 4 Never 5 Don't Know Y

INTERVIEWER PLEASE DO NOT SHOW SCREEN UNTIL OTHERWISE INSTRUCTED

qinter2 Please tell me to what extent you agree with the following statement:

"Interactive services such as Sky Sports Active and Sky News Active enhance TV viewing for the viewer". Do you...

READ OUT - EXCEPT THE CODE 'DON'T LIKE SPORTS'

Definitely agree 1 (455) Tend to agree 2 Tend to disagree 3 Definitely disagree 4 Don't like sports 5 Don't Know Y

INTERVIEWER PLEASE SHOW SCREEN UNTIL OTHERWISE INSTRUCTED

End of Filter idigit

IF qitems = A teletext set THEN ASK: qusettx

qusettx How often do you yourself use a teletext service nowadays?

PLEASE READ OUT

Everyday 1 (456) Most days 2 Occasionally 3 Hardly ever 4 Never 5 Don't Know Y

TV2002 - JN: 1151411 – FINAL - 22/03/02 Page 29 of 98

End of Filter inotttx

IF qitems = A video recorder OR qitems = A Personal Video Recorder such as TiVo or Sky Plus THEN ASK: qvidnum, qvidoft, qusevid

qvidnum How many video recorders are there in your home?

One 1 (457) Two 2 Three 3 Four 4 More than four 5 Don't Know Y No video recorders X

qvidoft And how often do you watch bought or hired commercially recorded videos?

PLEASE READ OUT

More than once a week 1 (458) Once a week 2 Less often than once a week 3 Hardly ever 4 Never 5 Don't Know Y

qusevid How often do you use your video recorder to watch programmes recorded from TV?

PLEASE READ OUT

More than once a week 1 (459) Once a week 2 Less often than once a week 3 Hardly ever 4 Never 5 Don't Know Y

End of Filter ivideo

IF qitems = A DVD or Digital Versatile Disc player that is viewed through a television or computer THEN ASK: qnumDVD, qofDVD

TV2002 - JN: 1151411 – FINAL - 22/03/02 Page 30 of 98

qnumDVD How many DVD players are there in your home?

One 1 (460) Two 2 Three 3 Four 4 More than four 5 Don't Know Y No DVD players X

qofDVD How often do you watch bought or hired commercially recorded DVDs?

PLEASE READ OUT

More than once a week 1 (461) Once a week 2 Less often than once a week 3 Hardly ever 4 Never 5 Don't Know Y

End of Filter iDVD

IF NOT ( qitems = Cable TV OR qitems = A satellite TV dish OR qitems = ITV Digital, previously known as ON Digital OR qitems = A TV service through your phone line, such as Home Choice ) THEN ASK: qacquMC

qacquMC More TV channels are available to households by acquiring a satellite dish or through connecting to cable, through an ordinary aerial via ITV Digital, previously known as ON Digital or even through your phone line via services such as Home Choice.

How interested are you in acquiring cable, satellite or digital TV channels? Are you...

READ OUT

Very interested 1 (462) Slightly interested 2 Not that interested 3 Not at all interested 4 Don't Know Y

IF qacquMC = Very interested OR qacquMC = Slightly interested THEN ASK: qsource

TV2002 - JN: 1151411 – FINAL - 22/03/02 Page 31 of 98

qsource And how would you prefer to receive pay TV channels?

Through a cable connection 1 (463) Through a satellite dish 2 Through an ordinary aerial from ITV Digital, previously known as ON Digital 3 Through a telephone line such as Home Choice 4 Don't Know / no preference Y Other 0

Other specify... (464 - 467)

End of Filter iintmch

End of Filter iterres

PLEASE READ OUT:

"I am now going to ask you a few questions about the regulation and standards on programmes that appear on television. Programmes on all channels are supposed to follow guidelines as to what can and can't be shown.

INTERVIEWER, PLEASE DO NOT SHOW SCREEN UNTIL OTHERWISE INSTRUCTED

qregula Why do you think there are these guidelines?

IF NECESSARY ADD: "Who do you think these guidelines are aiming to protect?"

PROBE FULLY - DO NOT READ OUT

To protect me as a viewer 1 (468) To protect children / young people 2 To protect the public / viewers in general 3 Content control 4 Timing of programmes 5 To protect vulnerable people 6 Don't Know Y Other 0

Other specify... (469 - 472)

TV2002 - JN: 1151411 – FINAL - 22/03/02 Page 32 of 98

PLEASE READ OUT:

"By regulation of tv programmes I mean attempts to protect children, prevent bias and maintain quality and standards on television".

qregBBC Thinking now about the BBC. Which organisation or organisations, if any, do you think regulate the programmes on BBC1 and BBC2?

DO NOT READ OUT - PROBE FULLY

ASA (Advertising Standards Authority) 1 (473) BBC (British Broadcasting Corporation) 2 BSC (Broadcasting Standards Commission) 3 Government 4 ITC (Independent Television Commission) 5 ITV companies \ ITV Association 6 (OFTEL) Office Of Telecommunications 7 (OFT) Office of Fair Trading 8 The channel/ broadcaster/ station 9 Trading Standards Office 0 (474) The Police 1 Complaints programmes on TV such as Points of View, Right to Reply and Watchdog 2 Complaints programmes on the radio such as Feedback 3 Mediawatch (formerly known as the National Viewers & Listeners Assoc) / Mary Whitehouse 4 OFCOM 5 Voice of the Listener and Viewer (VLV) 6 Can't remember 7 Aware of organisation but can't remember name 8 Don't Know Y (473) No organisation does this X Other 0

Other specify... (475 - 478)

TV2002 - JN: 1151411 – FINAL - 22/03/02 Page 33 of 98

qBBCreg How much regulation do you think there is over the programmes that are seen on BBC1 and BBC2?

PLEASE READ OUT

Too much 1 (479) Too little 2 About right amount 3 Don't Know Y

qregITV Thinking now about ITV, Channel 4 and Channel 5. Which organisation or organisations, if any, do you think regulate the programmes on ITV, Channel 4 (Channel S4C in Wales) or Channel 5?

DO NOT READ OUT

ASA (Advertising Standards Authority) 1 (508) BBC (British Broadcasting Corporation) 2 BSC (Broadcasting Standards Commission) 3 Government 4 ITC (Independent Television Commission) 5 ITV companies \ ITV Association 6 (OFTEL) Office Of Telecommunications 7 (OFT) Office of Fair Trading 8 The channel/ broadcaster/ station 9 Trading Standards Office 0 (509) The Police 1 Complaints programmes on TV such as Points of View, Right to Reply and Watchdog 2 Complaints programmes on the radio such as Feedback 3 Mediawatch (formerly known as the National Viewers & Listeners Assoc) / Mary Whitehouse 4 OFCOM 5 Voice of the Listener and Viewer (VLV) 6 Can't remember 7 Aware of organisation but can't remember name 8 Don't Know Y (508) No organisation does this X Other 0

Other specify... (510 - 513)

TV2002 - JN: 1151411 – FINAL - 22/03/02 Page 34 of 98

qITVreg How much regulation do you think there is over the programmes that are seen on ITV, Channel 4 (S4C in Wales) and Channel 5?

PLEASE READ OUT

Too much 1 (514) Too little 2 About right amount 3 Don't Know Y

TV2002 - JN: 1151411 – FINAL - 22/03/02 Page 35 of 98

QregSKY Thinking now about pay TV channels. Which organisation or organisations, if any, do you think regulate the programmes on pay TV channels such as Sky?

IF NECESSARY ADD: "By Pay TV I mean channels which you have to subscribe to separately, that is all channels except BBC1, BBC2, ITV, Channel 4 and Channel 5'.

DO NOT READ OUT

ASA (Advertising Standards Authority) 1 (515) BBC (British Broadcasting Corporation) 2 BSC (Broadcasting Standards Commission) 3 Government 4 ITC (Independent Television Commission) 5 ITV companies \ ITV Association 6 (OFTEL) Office Of Telecommunications 7 (OFT) Office of Fair Trading 8 The channel/ broadcaster/ station 9 Trading Standards Office 0 (516) The Police 1 Complaints programmes on TV such as Points of View, Right to Reply and Watchdog 2 Complaints programmes on the radio such as Feedback 3 Mediawatch (formerly known as the National Viewers & Listeners Assoc) / Mary Whitehouse 4 OFCOM 5 Voice of the Listener and Viewer (VLV) 6 Can't remember 7 Aware of organisation but can't remember name 8 Don't Know Y (515) No organisation does this X Other 0

Other specify... (517 - 520)

TV2002 - JN: 1151411 – FINAL - 22/03/02 Page 36 of 98

qSKYreg How much regulation do you think there is over the programmes that are seen on satellite, cable and digital channels?

PLEASE READ OUT

Too much 1 (521) Too little 2 About right amount 3 Don't Know Y

PLEASE READ OUT:

"So we have talked about programmes. I am now going to ask you a few questions about regulation of the ADVERTISING that appears on television.

So firstly..."

TV2002 - JN: 1151411 – FINAL - 22/03/02 Page 37 of 98

qregads Which organisation or organisations regulate advertisements on ITV, Channel 4 (S4C in Wales) or Channel 5?

PROBE FULLY - DO NOT READ OUT

ASA (Advertising Standards Authority) 1 (522) BBC (British Broadcasting Corporation) 2 BSC (Broadcasting Standards Commission) 3 Government 4 ITC (Independent Television Commission) 5 ITV companies \ ITV Association 6 (OFTEL) Office Of Telecommunications 7 (OFT) Office of Fair Trading 8 The channel/ broadcaster/ station 9 Trading Standards Office 0 (523) The Police 1 Complaints programmes on TV such as Points of View, Right to Reply and Watchdog 2 Complaints programmes on the radio such as Feedback 3 Mediawatch (formerly known as the National Viewers & Listeners Assoc) / Mary Whitehouse 4 OFCOM 5 Voice of the Listener and Viewer (VLV) 6 Can't remember 7 Aware of organisation but can't remember name 8 Don't Know Y (522) No organisation does this X Other 0

Other specify... (524 - 527)

qmuchre And would you say there is too much, too little, or about the right amount of regulation of advertising on ITV, Channel 4 and Channel 5?

Too much 1 (528) Too little 2 About right amount 3 Don't Know Y

TV2002 - JN: 1151411 – FINAL - 22/03/02 Page 38 of 98

qregad2 Which organisation or organisations regulate advertisements on pay TV channels such as Sky?

PROBE FULLY - DO NOT READ OUT

ASA (Advertising Standards Authority) 1 (529) BBC (British Broadcasting Corporation) 2 BSC (Broadcasting Standards Commission) 3 Government 4 ITC (Independent Television Commission) 5 ITV companies \ ITV Association 6 (OFTEL) Office Of Telecommunications 7 (OFT) Office of Fair Trading 8 The channel/ broadcaster/ station 9 Trading Standards Office 0 (530) The Police 1 Complaints programmes on TV such as Points of View, Right to Reply and Watchdog 2 Complaints programmes on the radio such as Feedback 3 Mediawatch (formerly known as the National Viewers & Listeners Assoc) / Mary Whitehouse 4 OFCOM 5 Voice of the Listener and Viewer (VLV) 6 Can't remember 7 Aware of organisation but can't remember name 8 Don't Know Y (529) No organisation does this X Other 0

Other specify... (531 - 534)

qmuchr2 And would you say there is too much, too little, or about the right amount of regulation of advertising on pay TV channels such as Sky TV?

Too much 1 (535) Too little 2 About right amount 3 Don't Know Y

TV2002 - JN: 1151411 – FINAL - 22/03/02 Page 39 of 98

qcomads If someone was annoyed or upset about the content of an advertisement on ITV, Channel 4 (S4C in Wales) or Channel 5, what organisation or organisations do you think they should contact in that case?

PROBE FULLY - DO NOT READ OUT

ASA (Advertising Standards Authority) 1 (536) BBC (British Broadcasting Corporation) 2 BSC (Broadcasting Standards Commission) 3 Government 4 ITC (Independent Television Commission) 5 ITV companies \ ITV Association 6 (OFTEL) Office Of Telecommunications 7 (OFT) Office of Fair Trading 8 The channel/ broadcaster/ station 9 Trading Standards Office 0 (537) The Police 1 Complaints programmes on TV such as Points of View, Right to Reply and Watchdog 2 Complaints programmes on the radio such as Feedback 3 Mediawatch (formerly known as the National Viewers & Listeners Assoc) / Mary Whitehouse 4 OFCOM 5 Voice of the Listener and Viewer (VLV) 6 Can't remember 7 Aware of organisation but can't remember name 8 Don't Know Y (536) No organisation does this X Other 0

Other specify... (538 - 541)

TV2002 - JN: 1151411 – FINAL - 22/03/02 Page 40 of 98

qcomad2 If someone was annoyed or upset about the content of an advertisement on pay TV channels such as Sky, what organisation or organisations do you think they should contact in that case?

PROBE FULLY - DO NOT READ OUT

ASA (Advertising Standards Authority) 1 (542) BBC (British Broadcasting Corporation) 2 BSC (Broadcasting Standards Commission) 3 Government 4 ITC (Independent Television Commission) 5 ITV companies \ ITV Association 6 (OFTEL) Office Of Telecommunications 7 (OFT) Office of Fair Trading 8 The channel/ broadcaster/ station 9 Trading Standards Office 0 (543) The Police 1 Complaints programmes on TV such as Points of View, Right to Reply and Watchdog 2 Complaints programmes on the radio such as Feedback 3 Mediawatch (formerly known as the National Viewers & Listeners Assoc) / Mary Whitehouse 4 OFCOM 5 Voice of the Listener and Viewer (VLV) 6 Can't remember 7 Aware of organisation but can't remember name 8 Don't Know Y (542) No organisation does this X Other 0

Other specify... (544 - 547)

PLEASE READ OUT:

"I would now like you to think about the news. Please consider all sources of news such as radio, press and TV when answering these questions"

INTERVIEWER, PLEASE SHOW SCREEN TO RESPONDENT UNTIL OTHERWISE INSTRUCTED.

TV2002 - JN: 1151411 – FINAL - 22/03/02 Page 41 of 98

qnewLOC Can you tell me what is your main source of news about what is going on in your own LOCAL AREA? By this I mean news of local and regional significance.

PLEASE READ OUT

Television 1 (548) Radio 2 Any newspaper 3 Magazines 4 Teletext 5 Talking to people 6 Internet 7 Don't Know Y Does not get news X Other 0

Other specify... (549 - 552)

IF qnewLOC = Television OR THEN ASK: qlocTV

qlocTV How well do you feel your TV company reports on events and news in your own local area?

READ OUT

Very well 1 (553) Quite well 2 Not very well 3 Not at all well 4 Don't Know Y

End of Filter ilocnew

QUANCEPT ITEM:

QUANCEPT ITEM:

TV2002 - JN: 1151411 – FINAL - 22/03/02 Page 42 of 98

qnewSCO Can you tell me what is your main source of news about what is going on in SCOTLAND?

PLEASE READ OUT

Television 1 (554) Radio 2 Any newspaper 3 Magazines 4 Teletext 5 Talking to people 6 Internet 7 Don't Know Y Does not get news X Other 0

Other specify... (555 - 558)

QUANCEPT ITEM:

qnewWAL Can you tell me what is your main source of news about what is going on in WALES?

PLEASE READ OUT

Television 1 (559) Radio 2 Any newspaper 3 Magazines 4 Teletext 5 Talking to people 6 Internet 7 Don't Know Y Does not get news X Other 0

Other specify... (560 - 563)

QUANCEPT ITEM:

TV2002 - JN: 1151411 – FINAL - 22/03/02 Page 43 of 98

qnewNIR Can you tell me what is your main source of news about what is going on in NORTHERN IRELAND?

PLEASE READ OUT

Television 1 (564) Radio 2 Any newspaper 3 Magazines 4 Teletext 5 Talking to people 6 Internet 7 Don't Know Y Does not get news X Other 0

Other specify... (565 - 568)

QUANCEPT ITEM: END OF REGION FILTER FOR NI

qnewUK Can you tell me what is your main source of news about what is going on in the UK?

PLEASE READ OUT

Television 1 (569) Radio 2 Any newspaper 3 Magazines 4 Teletext 5 Talking to people 6 Internet 7 Don't Know Y Does not get news X Other 0

Other specify... (570 - 573)

TV2002 - JN: 1151411 – FINAL - 22/03/02 Page 44 of 98

qUKfair Still thinking about news concerning events in the UK, which one of these sources do you trust to present the most fair and unbiased news coverage?

PLEASE READ OUT

Television 1 (574) Radio 2 Any newspaper 3 Magazines 4 Teletext 5 Talking to people 6 Internet 7 Don't Know Y Does not get news X Other 0

Other specify... (575 - 578)

qnewWRL Can you tell me what is your main source of news about what is going on in the WORLD today?

PLEASE READ OUT

Television 1 (579) Radio 2 Any newspaper 3 Magazines 4 Teletext 5 Talking to people 6 Internet 7 Don't Know Y Does not get news X Other 0

Other specify... (608 - 611)

IF NOT ( qnewWRL = Don't Know OR qnewWRL = Does not get news ) THEN ASK: qnewWR2

TV2002 - JN: 1151411 – FINAL - 22/03/02 Page 45 of 98

qnewWR2 And can you tell me what is your SECOND MOST IMPORTANT source of news about what is going on in the WORLD today?

PLEASE READ OUT

Television 1 (612) Radio 2 Any newspaper 3 Magazines 4 Teletext 5 Talking to people 6 Internet 7 Don't Know Y Does not get news X Other 0

Other specify... (613 - 616)

End of Filter iwrlnew

qwrfair And finally, still thinking about news concerning WORLD events, which of these sources do you trust to present the most fair and unbiased news coverage?

PLEASE READ OUT

Television 1 (617) Radio 2 Any newspaper 3 Magazines 4 Teletext 5 Talking to people 6 Internet 7 Don't Know Y Does not get news X Other 0

Other specify... (618 - 621)

PLEASE READ OUT:

"The next section is about the actual content of programmes on television".

INTERVIEWER, PLEASE DO NOT SHOW SCREEN UNTIL OTHERWISE INSTRUCTED

TV2002 - JN: 1151411 – FINAL - 22/03/02 Page 46 of 98

qimprov Do you feel that over the past year, television programmes have improved, got worse, or stayed about the same?

Improved 1 (622) Got worse 2 Stayed about the same 3 Don't Know Y

IF qimprov = Got worse THEN ASK: qworse

qworse In what ways do you think television programmes have got WORSE over the past year?

PROBE FULLY - DO NOT READ OUT

More repeats 1 (623) More bad language 2 More violence 3 More sex 4 Don't Know Y Other 0

Other specify... (624 - 627)

End of Filter iworse

IF qimprov = Improved THEN ASK: qimpro

qimpro In what ways do you think television programmes have IMPROVED over the past year?

PROBE FULLY - DO NOT READ OUT

Improved quality 1 (628) Wider range of programmes 2 More interesting 3 More/better dramas 4 More/better films 5 Don't Know Y Other 0

Other specify... (629 - 632)

TV2002 - JN: 1151411 – FINAL - 22/03/02 Page 47 of 98

End of Filter iimprov

qstand Thinking more specifically about STANDARDS OF TASTE AND DECENCY of programmes on television.

By STANDARDS OF TASTE AND DECENCY I mean the inclusion of things like swearing, violence and sex on television programmes.

So, specifically in terms of STANDARDS OF TASTE AND DECENCY, do you feel programmes have improved, got worse or stayed the same over the past year?

Improved 1 (633) Got worse 2 Stayed about the same 3 Don't Know Y

IF qstand = Improved OR THEN ASK: qstandi

TV2002 - JN: 1151411 – FINAL - 22/03/02 Page 48 of 98

qstandi On which channel or channels has the STANDARDS OF TASTE AND DECENCY on programmes improved?

DO NOT READ OUT - CODE A MAXIMUM OF 8 CHANNELS DO NOT CODE 'OTHER-SPECIFY' UNLESS 100% CERTAIN THAT THE CHANNEL IS NOT ON PRE- CODED LIST. ENCOURAGE RESPONDENT TO REFER TO SHOWCARD B IF NECESSARY

BBC1 1 (634) BBC2 2 ITV1 3 Channel 4 (S4C in Wales) 4 Channel 5 5 Sky One 6 Sky News 7 Sky Movies - Premier, Movimax & Cinema 8 The Discovery Channel 9 UK Gold 0 (635) Sky Sports 1 / 2 / 3 / Extra 1 Living 2 MTV 3 BBC News 24 4 UK Style 5 British Eurosport 6 E4 7 Sky Sports News 8 VH-1 (i.e. VH one) 9 Paramount Comedy 0 (636) Sky Box Office 1 The History Channel 2 Animal Planet 3 Artsworld 4 Asianet 5 BBC Choice 6 BBC Parliament 7 BET International 8 Bloomberg Television 9 Boomerang 0 (637) Bravo 1 B4U 2 Carlton Cinema 3 Cartoon Network 4 Challenge TV 5 Channel One (Liverpool only) 6 CNBC 7 CNN 8 Discovery Home and Leisure 9 Disney 0 (638) Euronews 1 Film Four 2 Fox Kids 3 Front Row 4 Granada Men & Motors 5 Granada Plus 6 Ideal World 7 ITN News 8 ITV2 / S2 / TVYOU 9 Local cable channel 0 (639)

TV2002 - JN: 1151411 – FINAL - 22/03/02 Page 49 of 98 MBC 1 MUTV (Manchester United TV) 2 Namaste 3 National Geographic 4 Nickelodeon 5 Nick Jr 6 Performance / The Arts Channel 7 Phoenix China News & Entertainment 8 PIN 9 Playboy TV 0 (640) Playhouse Disney 1 QVC / The Shopping Channel 2 Screen Shop 3 Shop! 4 Sky Travel 5 Sony Entertainment 6 Tara 7 TCM 8 Television X - The Fantasy Channel 9 The Adult Channel 0 (641) The Box 1 The Channel Guide 2 The God Channel 3 The Racing Channel 4 The Sci-Fi channel 5 Toon Disney 6 Travel 7 Trouble 8 TV Travel Shop 9 UK Drama 0 (642) UK Horizons 1 Play UK 2 Vision 3 Zee TV 4 ALL OF THEM 5 Don't Know Y (634) None of these X

End of Filter istand

IF qstand = Got worse OR THEN ASK: qstandw

TV2002 - JN: 1151411 – FINAL - 22/03/02 Page 50 of 98

qstandw On which channel or channels has the STANDARDS OF TASTE AND DECENCY on programmes got worse?

DO NOT READ OUT - CODE A MAXIMUM OF 8 CHANNELS DO NOT CODE 'OTHER-SPECIFY' UNLESS 100% CERTAIN THAT THE CHANNEL IS NOT ON PRE- CODED LIST. ENCOURAGE RESPONDENT TO REFER TO SHOWCARD B IF NECESSARY

BBC1 1 (643) BBC2 2 ITV1 3 Channel 4 (S4C in Wales) 4 Channel 5 5 Sky One 6 Sky News 7 Sky Movies - Premier, Movimax & Cinema 8 The Discovery Channel 9 UK Gold 0 (644) Sky Sports 1 / 2 / 3 / Extra 1 Living 2 MTV 3 BBC News 24 4 UK Style 5 British Eurosport 6 E4 7 Sky Sports News 8 VH-1 (i.e. VH one) 9 Paramount Comedy 0 (645) Sky Box Office 1 The History Channel 2 Animal Planet 3 Artsworld 4 Asianet 5 BBC Choice 6 BBC Parliament 7 BET International 8 Bloomberg Television 9 Boomerang 0 (646) Bravo 1 B4U 2 Carlton Cinema 3 Cartoon Network 4 Challenge TV 5 Channel One (Liverpool only) 6 CNBC 7 CNN 8 Discovery Home and Leisure 9 Disney 0 (647) Euronews 1 Film Four 2 Fox Kids 3 Front Row 4 Granada Men & Motors 5 Granada Plus 6 Ideal World 7 ITN News 8 ITV2 / S2 / TVYOU 9

TV2002 - JN: 1151411 – FINAL - 22/03/02 Page 51 of 98 Local cable channel 0 (648) MBC 1 MUTV (Manchester United TV) 2 Namaste 3 National Geographic 4 Nickelodeon 5 Nick Jr 6 Performance / The Arts Channel 7 Phoenix China News & Entertainment 8 PIN 9 Playboy TV 0 (649) Playhouse Disney 1 QVC / The Shopping Channel 2 Screen Shop 3 Shop! 4 Sky Travel 5 Sony Entertainment 6 Tara 7 TCM 8 Television X - The Fantasy Channel 9 The Adult Channel 0 (650) The Box 1 The Channel Guide 2 The God Channel 3 The Racing Channel 4 The Sci-Fi channel 5 Toon Disney 6 Travel 7 Trouble 8 TV Travel Shop 9 UK Drama 0 (651) UK Horizons 1 Play UK 2 Vision 3 Zee TV 4 ALL OF THEM 5 Don't Know Y (643) None of these X

End of Filter istand2

qqualit Thinking more specifically about the QUALITY of programmes on television.

So, specifically in terms of QUALITY, do you feel programmes have improved, got worse or stayed the same over the past year?

Improved 1 (652) Got worse 2 Stayed about the same 3 Don't Know Y

TV2002 - JN: 1151411 – FINAL - 22/03/02 Page 52 of 98

IF qqualit = Improved THEN ASK: qquali

TV2002 - JN: 1151411 – FINAL - 22/03/02 Page 53 of 98

qquali On which channel or channels has the QUALITY of programmes improved?

DO NOT READ OUT - CODE A MAXIMUM OF 8 CHANNELS DO NOT CODE 'OTHER-SPECIFY' UNLESS 100% CERTAIN THAT THE CHANNEL IS NOT ON PRE- CODED LIST. ENCOURAGE RESPONDENT TO REFER TO SHOWCARD B IF NECESSARY

BBC1 1 (653) BBC2 2 ITV1 3 Channel 4 (S4C in Wales) 4 Channel 5 5 Sky One 6 Sky News 7 Sky Movies - Premier, Movimax & Cinema 8 The Discovery Channel 9 UK Gold 0 (654) Sky Sports 1 / 2 / 3 / Extra 1 Living 2 MTV 3 BBC News 24 4 UK Style 5 British Eurosport 6 E4 7 Sky Sports News 8 VH-1 (i.e. VH one) 9 Paramount Comedy 0 (655) Sky Box Office 1 The History Channel 2 Animal Planet 3 Artsworld 4 Asianet 5 BBC Choice 6 BBC Parliament 7 BET International 8 Bloomberg Television 9 Boomerang 0 (656) Bravo 1 B4U 2 Carlton Cinema 3 Cartoon Network 4 Challenge TV 5 Channel One (Liverpool only) 6 CNBC 7 CNN 8 Discovery Home and Leisure 9 Disney 0 (657) Euronews 1 Film Four 2 Fox Kids 3 Front Row 4 Granada Men & Motors 5 Granada Plus 6 Ideal World 7 ITN News 8 ITV2 / S2 / TVYOU 9 Local cable channel 0 (658)

TV2002 - JN: 1151411 – FINAL - 22/03/02 Page 54 of 98 MBC 1 MUTV (Manchester United TV) 2 Namaste 3 National Geographic 4 Nickelodeon 5 Nick Jr 6 Performance / The Arts Channel 7 Phoenix China News & Entertainment 8 PIN 9 Playboy TV 0 (659) Playhouse Disney 1 QVC / The Shopping Channel 2 Screen Shop 3 Shop! 4 Sky Travel 5 Sony Entertainment 6 Tara 7 TCM 8 Television X - The Fantasy Channel 9 The Adult Channel 0 (660) The Box 1 The Channel Guide 2 The God Channel 3 The Racing Channel 4 The Sci-Fi channel 5 Toon Disney 6 Travel 7 Trouble 8 TV Travel Shop 9 UK Drama 0 (661) UK Horizons 1 Play UK 2 Vision 3 Zee TV 4 ALL OF THEM 5 Don't Know Y (653) None of these X

End of Filter iqual1

IF qqualit = Got worse OR THEN ASK: qqualw

TV2002 - JN: 1151411 – FINAL - 22/03/02 Page 55 of 98

qqualw On which channel or channels has the QUALITY of programmes got worse?

DO NOT READ OUT - CODE A MAXIMUM OF 8 CHANNELS DO NOT CODE 'OTHER-SPECIFY' UNLESS 100% CERTAIN THAT THE CHANNEL IS NOT ON PRE- CODED LIST. ENCOURAGE RESPONDENT TO REFER TO SHOWCARD B IF NECESSARY

BBC1 1 (662) BBC2 2 ITV1 3 Channel 4 (S4C in Wales) 4 Channel 5 5 Sky One 6 Sky News 7 Sky Movies - Premier, Movimax & Cinema 8 The Discovery Channel 9 UK Gold 0 (663) Sky Sports 1 / 2 / 3 / Extra 1 Living 2 MTV 3 BBC News 24 4 UK Style 5 British Eurosport 6 E4 7 Sky Sports News 8 VH-1 (i.e. VH one) 9 Paramount Comedy 0 (664) Sky Box Office 1 The History Channel 2 Animal Planet 3 Artsworld 4 Asianet 5 BBC Choice 6 BBC Parliament 7 BET International 8 Bloomberg Television 9 Boomerang 0 (665) Bravo 1 B4U 2 Carlton Cinema 3 Cartoon Network 4 Challenge TV 5 Channel One (Liverpool only) 6 CNBC 7 CNN 8 Discovery Home and Leisure 9 Disney 0 (666) Euronews 1 Film Four 2 Fox Kids 3 Front Row 4 Granada Men & Motors 5 Granada Plus 6 Ideal World 7 ITN News 8 ITV2 / S2 / TVYOU 9 Local cable channel 0 (667)

TV2002 - JN: 1151411 – FINAL - 22/03/02 Page 56 of 98 MBC 1 MUTV (Manchester United TV) 2 Namaste 3 National Geographic 4 Nickelodeon 5 Nick Jr 6 Performance / The Arts Channel 7 Phoenix China News & Entertainment 8 PIN 9 Playboy TV 0 (668) Playhouse Disney 1 QVC / The Shopping Channel 2 Screen Shop 3 Shop! 4 Sky Travel 5 Sony Entertainment 6 Tara 7 TCM 8 Television X - The Fantasy Channel 9 The Adult Channel 0 (669) The Box 1 The Channel Guide 2 The God Channel 3 The Racing Channel 4 The Sci-Fi channel 5 Toon Disney 6 Travel 7 Trouble 8 TV Travel Shop 9 UK Drama 0 (670) UK Horizons 1 Play UK 2 Vision 3 Zee TV 4 ALL OF THEM 5 Don't Know Y (662) None of these X

End of Filter iqual2

TV2002 - JN: 1151411 – FINAL - 22/03/02 Page 57 of 98

qbias1 Thinking of the channels you watch nowadays, do you think the programmes on any of them tend to favour any political party?

IF YES: 'Which channels show political bias?' IF NO, PLEASE CODE AS NULL.

DO NOT READ OUT - MAXIMUM OF 8 CHANNELS - 'ALL OF THEM' CODE IS AVAILABLE DO NOT CODE "OTHER SPECIFY" UNLESS 100% CERTAIN THAT THE CHANNEL IS NOT ON PRE- CODED LIST. ENCOURAGE RESPONDENT TO REFER TO SHOWCARD B IF NECESSARY.

BBC1 1 (671) BBC2 2 ITV1 3 Channel 4 (S4C in Wales) 4 Channel 5 5 Sky One 6 Sky News 7 Sky Movies - Premier, Movimax & Cinema 8 The Discovery Channel 9 UK Gold 0 (672) Sky Sports 1 / 2 / 3 / Extra 1 Living 2 MTV 3 BBC News 24 4 UK Style 5 British Eurosport 6 E4 7 Sky Sports News 8 VH-1 (i.e. VH one) 9 Paramount Comedy 0 (673) Sky Box Office 1 The History Channel 2 Animal Planet 3 Artsworld 4 Asianet 5 BBC Choice 6 BBC Parliament 7 BET International 8 Bloomberg Television 9 Boomerang 0 (674) Bravo 1 B4U 2 Carlton Cinema 3 Cartoon Network 4 Challenge TV 5 Channel One (Liverpool only) 6 CNBC 7 CNN 8 Discovery Home and Leisure 9 Disney 0 (675) Euronews 1 Film Four 2 Fox Kids 3 Front Row 4 Granada Men & Motors 5 Granada Plus 6

TV2002 - JN: 1151411 – FINAL - 22/03/02 Page 58 of 98 Ideal World 7 ITN News 8 ITV2 / S2 / TVYOU 9 Local cable channel 0 (676) MBC 1 MUTV (Manchester United TV) 2 Namaste 3 National Geographic 4 Nickelodeon 5 Nick Jr 6 Performance / The Arts Channel 7 Phoenix China News & Entertainment 8 PIN 9 Playboy TV 0 (677) Playhouse Disney 1 QVC / The Shopping Channel 2 Screen Shop 3 Shop! 4 Sky Travel 5 Sony Entertainment 6 Tara 7 TCM 8 Television X - The Fantasy Channel 9 The Adult Channel 0 (678) The Box 1 The Channel Guide 2 The God Channel 3 The Racing Channel 4 The Sci-Fi channel 5 Toon Disney 6 Travel 7 Trouble 8 TV Travel Shop 9 UK Drama 0 (679) UK Horizons 1 Play UK 2 Vision 3 Zee TV 4 ALL OF THEM 5 Don't Know Y (671) NO POLITICAL BIAS X Other 0

Other specify... (708 - 711)

TV2002 - JN: 1151411 – FINAL - 22/03/02 Page 59 of 98

qbia Which party does ... favour?

DO NOT READ OUT OR PROMPT PARTY NAMES

Conservative 1 (712) Labour 2 Liberal Democrats 3 Government of the day / party in power 4 SNP / Scottish Nationalists 5 Plaid Cymru / Welsh Nationalists 6 Ulster Unionists / Democratic Unionists 7 SDLP (N. Ireland) 8 Sinn Fein 9 Green Party 0 (713) British National Party 1 National Front 2 UK Independence Party 3 Socialist Labour (Arthur Scargill) 4 Don't Know Y (712) Other 0

Other specify... (938 - 941)

This question is repeated for the following loop values:

- BBC1 - BBC2 - ITV1 - Channel 4 (S4C in Wales) - Channel 5 - Sky One - Sky News - Sky Movies - Premier, Movimax & Cinema - The Discovery Channel - UK Gold - Sky Sports 1 / 2 / 3 / Extra - Living - MTV - BBC News 24 - UK Style - British Eurosport - E4 - Sky Sports News - VH-1 (i.e. VH one) - Paramount Comedy - Sky Box Office - The History Channel - Animal Planet - Artsworld - Asianet - BBC Choice - BBC Parliament

TV2002 - JN: 1151411 – FINAL - 22/03/02 Page 60 of 98 - BET International - Bloomberg Television - Boomerang - Bravo - B4U - Carlton Cinema - Cartoon Network - Challenge TV - Channel One (Liverpool only) - CNBC - CNN - Discovery Home and Leisure - Disney - Euronews - Film Four - Fox Kids - Front Row - Granada Men & Motors - Granada Plus - Ideal World - ITN News - ITV2 / S2 / TVYOU - Local cable channel - MBC - MUTV (Manchester United TV) - Namaste - National Geographic - Nickelodeon - Nick Jr - Performance / The Arts Channel - Phoenix China News & Entertainment - PIN - Playboy TV - Playhouse Disney - QVC / The Shopping Channel - Screen Shop - Shop! - Sky Travel - Sony Entertainment - Tara - TCM - Television X - The Fantasy Channel - The Adult Channel - The Box - The Channel Guide - The God Channel - The Racing Channel - The Sci-Fi channel - Toon Disney - Travel - Trouble - TV Travel Shop - UK Drama - UK Horizons - Play UK - Vision - Zee TV - ALL OF THEM

TV2002 - JN: 1151411 – FINAL - 22/03/02 Page 61 of 98 A total of 85 iterations occupying columns (712 - 713) to (936 - 937) for precodes and (938 - 941) to (1416 - 1419) for other specify

qoffens Do you personally see or hear things on television which you find offensive?

Yes 1 (1420) No 2 Don't Know Y

IF qoffens = Yes THEN ASK: qoffcha, qreact, qreac2

TV2002 - JN: 1151411 – FINAL - 22/03/02 Page 62 of 98

qoffcha And on which channel or channels do you see or hear these things that you find offensive?

DO NOT READ OUT - CODE A MAXIMUM OF 8 CHANNELS - 'ALL OF THEM' CODE IS AVAILABLE DO NOT CODE "OTHER SPECIFY" UNLESS 100% CERTAIN THAT THE CHANNEL IS NOT ON PRE- CODED LIST. ENCOURAGE RESPONDENT TO REFER TO SHOWCARD B IF NECESSARY.

BBC1 1 (1421) BBC2 2 ITV1 3 Channel 4 (S4C in Wales) 4 Channel 5 5 Sky One 6 Sky News 7 Sky Movies - Premier, Movimax & Cinema 8 The Discovery Channel 9 UK Gold 0 (1422) Sky Sports 1 / 2 / 3 / Extra 1 Living 2 MTV 3 BBC News 24 4 UK Style 5 British Eurosport 6 E4 7 Sky Sports News 8 VH-1 (i.e. VH one) 9 Paramount Comedy 0 (1423) Sky Box Office 1 The History Channel 2 Animal Planet 3 Artsworld 4 Asianet 5 BBC Choice 6 BBC Parliament 7 BET International 8 Bloomberg Television 9 Boomerang 0 (1424) Bravo 1 B4U 2 Carlton Cinema 3 Cartoon Network 4 Challenge TV 5 Channel One (Liverpool only) 6 CNBC 7 CNN 8 Discovery Home and Leisure 9 Disney 0 (1425) Euronews 1 Film Four 2 Fox Kids 3 Front Row 4 Granada Men & Motors 5 Granada Plus 6 Ideal World 7 ITN News 8 ITV2 / S2 / TVYOU 9 Local cable channel 0 (1426)

TV2002 - JN: 1151411 – FINAL - 22/03/02 Page 63 of 98 MBC 1 MUTV (Manchester United TV) 2 Namaste 3 National Geographic 4 Nickelodeon 5 Nick Jr 6 Performance / The Arts Channel 7 Phoenix China News & Entertainment 8 PIN 9 Playboy TV 0 (1427) Playhouse Disney 1 QVC / The Shopping Channel 2 Screen Shop 3 Shop! 4 Sky Travel 5 Sony Entertainment 6 Tara 7 TCM 8 Television X - The Fantasy Channel 9 The Adult Channel 0 (1428) The Box 1 The Channel Guide 2 The God Channel 3 The Racing Channel 4 The Sci-Fi channel 5 Toon Disney 6 Travel 7 Trouble 8 TV Travel Shop 9 UK Drama 0 (1429) UK Horizons 1 Play UK 2 Vision 3 Zee TV 4 ALL OF THEM 5 Don't Know Y (1421) Other 0

Other specify... (1430 - 1433)

TV2002 - JN: 1151411 – FINAL - 22/03/02 Page 64 of 98

qoff What kind of things have offended you on ...?

IF NECESSARY: "What kinds of things do you find offensive on these channels?"

DO NOT READ OUT - PROBE FULLY - SCROLL DOWN FOR FURTHER CODES

Bad language 1 (1434) Sex / nudity 2 Violence (in general) 3 Brass Eye/ Chris Morris 4 Don't Know Y Other 0

Other specify... (1546 - 1551)

This question is repeated for the following loop values:

- BBC1 - BBC2 - ITV1 - Channel 4 (S4C in Wales) - Channel 5 - Sky One - Sky News - Sky Movies - Premier, Movimax & Cinema - The Discovery Channel - UK Gold - Sky Sports 1 / 2 / 3 / Extra - Living - MTV - BBC News 24 - UK Style - British Eurosport - E4 - Sky Sports News - VH-1 (i.e. VH one) - Paramount Comedy - Sky Box Office - The History Channel - Animal Planet - Artsworld - Asianet - BBC Choice - BBC Parliament - BET International - Bloomberg Television - Boomerang - Bravo - B4U - Carlton Cinema - Cartoon Network - Challenge TV - Channel One (Liverpool only) - CNBC - CNN - Discovery Home and Leisure

TV2002 - JN: 1151411 – FINAL - 22/03/02 Page 65 of 98 - Disney - Euronews - Film Four - Fox Kids - Front Row - Granada Men & Motors - Granada Plus - Ideal World - ITN News - ITV2 / S2 / TVYOU - Local cable channel - MBC - MUTV (Manchester United TV) - Namaste - National Geographic - Nickelodeon - Nick Jr - Performance / The Arts Channel - Phoenix China News & Entertainment - PIN - Playboy TV - Playhouse Disney - QVC / The Shopping Channel - Screen Shop - Shop! - Sky Travel - Sony Entertainment - Tara - TCM - Television X - The Fantasy Channel - The Adult Channel - The Box - The Channel Guide - The God Channel - The Racing Channel - The Sci-Fi channel - Toon Disney - Travel - Trouble - TV Travel Shop - UK Drama - UK Horizons - Play UK - Vision - Zee TV - ALL OF THEM

A total of 85 iterations occupying columns (1434) to (1545) for precodes and (1546 - 1551) to (2250 - 2255) for other specify

TV2002 - JN: 1151411 – FINAL - 22/03/02 Page 66 of 98

qreact What do you generally do when you are offended?

IF NECESSARY: "How do you react when you are offended by what you hear or see on television?"

DO NOT READ OUT. PROBE FULLY

Switch off 1 (2256) Switch over 2 Complain to broadcaster (via letter/phone/email) 3 Complain to regulator (via letter/phone/email) 4 Continue watching / do nothing 5 Don't Know Y Other 0

Other specify... (2257 - 2260)

qreac2 And if something offends you, do you generally discuss it with someone else?

IF 'YES': "Who?"

DO NOT READ OUT

Yes, with a friend 1 (2261) Yes, with family 2 Yes, with a work colleague 3 Don't Know Y No, don't discuss it X Yes, discussed with someone else (specify) 0

Other specify... (2262 - 2265)

End of Filter ioffend

INTERVIEWER, PLEASE SHOW SCREEN UNTIL OTHERWISE INSTRUCTED.

TV2002 - JN: 1151411 – FINAL - 22/03/02 Page 67 of 98

qcon And now thinking about ....

Do you think, in general, that there is too much, too little or about the right amount of ... on television?

Too much 1 (2266) Too little 2 About right amount 3 Don't Know Y

This question is repeated for the following loop values:

- Sex - Violence - Swearing - Intrusion into other people's private lives - Unfair treatment of people or organisations

A total of 5 iterations occupying columns (2266) to (2270)

IF qcon = Too much THEN ASK: qco3

qco3 Does this offend you or are you not really bothered?

PLEASE READ OUT.

Offended 1 (2271) Not really bothered 2 Don't Know Y Other 0

Other specify... (2276 - 2279)

This question is repeated for the following loop values:

- Sex - Violence - Swearing - Intrusion into other people's private lives - Unfair treatment of people or organisations

A total of 5 iterations occupying columns (2271) to (2275) for precodes and (2276 - 2279) to (2320 - 2323) for other specify

End of Filter itoom

INTERVIEWER, PLEASE DO NOT SHOW SCREEN UNTIL OTHERWISE INSTRUCTED.

TV2002 - JN: 1151411 – FINAL - 22/03/02 Page 68 of 98

qmemor2 Can you think of the most memorable moment, shown on television, for you over the last year or so?

IF YES - When was that - what were you watching?

DO NOT READ OUT

Soaps (Brookside, Eastenders, Coronation Street, etc) 1 (2324) September 11th/Twin Towers/Terrorist Attacks 2 Steve Redgrave winning gold in the Sydney Olympics 3 Olympic Games (general mention) 4 John Prescott's 'fight' 5 UK election 2001 6 Tennis/Wimbledon (any mention of) 7 Football (any mention of) 8 Big Brother 9 Don't Know Y Do not have a most memorable moment X Other 0

Other specify... (2325 - 2328)

qrespon Now, changing the subject slightly, do you think it is mainly the responsibility of parents or of broadcasters to make sure that children don't see unsuitable programmes?

Mainly parents 1 (2329) Mainly broadcasters 2 Both equally 3 Don't Know Y

qwater1 The broadcasters try to make sure that television programmes which are not suitable for children may only be shown after a certain time each evening. Did you know that?

Yes 1 (2330) No 2 Don't Know Y

IF qwater1 = Yes THEN ASK: qwater2

TV2002 - JN: 1151411 – FINAL - 22/03/02 Page 69 of 98

qwater2 Do you know what time that is for terrestrial TV channels?

DO NOT READ OUT IF NECESSARY SAY; By terrestrial TV, I mean BBC1 through to Channel 5.

6.00pm 1 (2331) 6.30pm 2 7.00pm 3 7.30pm 4 8.00pm 5 8.30pm 6 9.00pm 7 9.30pm 8 10.00pm 9 10.30pm 0 (2332) 11.00pm 1 Don't Know Y (2331) There isn't a time X Other 0

Other specify... (2333 - 2336)

End of Filter iwater1

QUANCEPT ITEM:

qwater3 &dmctxt&, on terrestrial TV channels the time after which these programmes may be shown is 9pm - usually known as the 9 o'clock watershed. Do you think this is too early, too late or about right?

Too early 1 (2337) Too late 2 About right 3 Don't Know Y

IF qitems = Cable TV OR qitems = A satellite TV dish OR qitems = ITV Digital, previously known as ON Digital OR qitems = A TV service through your phone line, such as Home Choice THEN ASK: qwater4, qwater5, qppvPIN, qwater6

qwater4 Some premium satellite, cable and digital channels, such as the Sky movie channels, have two watershed times. One is at 8pm for 15 rated films and the other is at 10pm for 18 rated films. Were you aware of this?

Yes 1 (2338) No 2 Don't Know Y

TV2002 - JN: 1151411 – FINAL - 22/03/02 Page 70 of 98

qwater5 Are these times, 8 o'clock and 10 o'clock in the evening, too early, too late or about right?

DO NOT READ OUT - PROBE FULLY. CODE ALL THAT APPLY.

8 o'clock too early 1 (2339) 8 o'clock too late 2 10 o'clock too early 3 10 o'clock too late 4 Prefer 9 o'clock 5 8 o'clock about right 6 10 o'clock about right 7 Don't Know Y

qppvPIN On pay-per-view channels where you order each film individually, you can watch 12, 15 and 18 rated films at any time.

Do you think these different rules for pay-per-view channels are a good idea or a bad idea?

A very good idea 1 (2340) A fairly good idea 2 Neither a good nor a bad idea 3 A fairly bad idea 4 A very bad idea 5 Don't Know Y

qwater6 And were you aware of these rules for pay-per-view channels before I described them?

Yes, aware 1 (2341) No, not aware 2 Don't Know Y

End of Filter imcuser

IF qparent = Yes OR THEN ASK: qpreven

qpreven Over the past 12 months, have you actively prevented your child(ren) who are under 16 from having access to certain programmes on television because you felt they were unsuitable or bad for them?

Yes 1 (2342) No 2 Don't Know Y

TV2002 - JN: 1151411 – FINAL - 22/03/02 Page 71 of 98

IF qpreven = Yes THEN ASK: qhowpre, qprevof

qhowpre And how did you prevent your child(ren) having access to certain programmes on TV?

DO NOT READ OUT - PROBE FULLY

Parent block (equipment/software used to prevent children accessing certain TV programmes) 1 (2343) Turned off 2 Switched channel 3 Sent to bed 4 Take them out of room 5 Telling them 6 Don't Know Y Other 0

Other specify... (2344 - 2347)

qprevof How often have you done this?

IF NECESSARY ADD: "How often have you prevented your child(ren) from having access to certain TV programmes?"

READ OUT

Frequently 1 (2348) Occasionally 2 Hardly ever 3 Never 4 Don't Know Y

End of Filter ipreven

End of Filter iparent

IF qitems = Cable TV OR qitems = A satellite TV dish OR qitems = ITV Digital, previously known as ON Digital OR qitems = A TV service through your phone line, such as Home Choice

TV2002 - JN: 1151411 – FINAL - 22/03/02 Page 72 of 98

IF NOT qhowpre = Parent block (equipment/software used to prevent children accessing certain TV programmes) THEN ASK: qblock

qblock Does, your cable, satellite or digital television system have a feature which enables you to block access to certain channels?

Yes 1 (2349) No 2 Don't Know Y

End of Filter iParblo

IF qblock = Yes OR qhowpre = Parent block (equipment/software used to prevent children accessing certain TV programmes) THEN ASK: qblwork

qblwork How does this system work?

IF NECESSARY ADD: "That is, the feature on your cable, satellite or digital TV system which enables you to block certain TV channels".

PROBE FULLY - DO NOT READ OUT

By using PIN number or password 1 (2350) By removing a card / smart card 2 By both a PIN number / password and a card 3 Don't Know Y Other 0

Other specify... (2351 - 2354)

End of Filter iblock

IF( NOT qhowpre = Parent block (equipment/software used to prevent children accessing certain TV programmes) ) AND qblock = Yes THEN ASK: qblkuse

TV2002 - JN: 1151411 – FINAL - 22/03/02 Page 73 of 98

qblkuse And do you use this system?

Yes 1 (2355) No 2 Don't Know Y

End of Filter iParbl2

End of Filter imchuse

INTERVIEWER, PLEASE SHOW SCREEN UNTIL OTHERWISE INSTRUCTED.

PLEASE READ OUT:

"At present, the television services operating in Britain offer a range of different programmes over the various channels. I am going to read out a number of different types and for, each one, I would like you to tell me how interested you personally are to watch that type of programme on TV.

So firstly...."

qintere ...? How interested are you in this type of TV programme?

Are you....

PLEASE READ OUT

I am very interested 1 (2356) I am fairly interested 2 I am not very interested 3 I am not at all interested 4 Don't Know Y

This question is repeated for the following loop values:

- News - Drama - Light entertainment, such as quizzes, comedies, chat shows and popular music - Factual programmes, that is a straightforward factual account of a subject, without analysis or opinion - Children's programmes - Arts programmes - Religious programmes - Sport - Current Affairs, that is a programme explaining and analysing current events - Regional programmes - Educational programmes, that is for adult viewers, usually with accompanying literature available

A total of 11 iterations occupying columns (2356) to (2366)

TV2002 - JN: 1151411 – FINAL - 22/03/02 Page 74 of 98

READ OUT

"Some programmes are made even though they do not attract large audiences, because it is felt that they add to the diversity available on the main terrestial channels.

How important is it to you that BBC1 and ITV continue to show the following types of programmes....."

qava ...

IF NECESSARY SAY: How important do you think it is to you that BBC1 and ITV continue to show this type of programme?

READ OUT

Essential 1 (2367) Very important 2 Quite important 3 Not very important 4 Not at all important 5 Don't Know Y

This question is repeated for the following loop values:

- News - Drama - Light entertainment, such as quizzes, comedies, chat shows and popular music - Factual programmes, that is a straightforward factual account of a subject, without analysis or opinion - Children's programmes - Arts programmes - Religious programmes - Sport - Current Affairs, that is a programme explaining and analysing current events - Regional programmes - Educational programmes, that is for adult viewers, usually with accompanying literature available

A total of 11 iterations occupying columns (2367) to (2377)

PLEASE READ OUT:

"I am now going to read you a number of statements which people have said about television and the programmes on it. Please could you tell me to what extent you agree or disagree with each statement.

So firstly...."

TV2002 - JN: 1151411 – FINAL - 22/03/02 Page 75 of 98

qsta ....

To what extent do you agree with this statement? Do you....

PLEASE READ OUT

Definitely agree 1 (2378) Tend to agree 2 Tend to disagree 3 Definitely disagree 4 Don't Know Y

This question is repeated for the following loop values:

- I think films shown after 10pm should have sex, violence or swearing cut out - If people want to pay extra to watch particularly sexually explicit programmes not available on other TV channels they should be allowed to do so - If people want to pay extra to watch particularly violent programmes not available on other TV channels they should be allowed to do so - Things that are likely to upset or offend even a minority of people should not be shown on television - The television channels I receive at the moment give me all the choice I want - I would be willing to pay a reasonable amount to get other services such as home banking, home shopping and the internet through my television - Interactive services such as email, games and internet access, delivered through digital television, offer valuable services to viewers

A total of 7 iterations occupying columns (2378) to (2411)

INTERVIEWER, PLEASE DO NOT SHOW SCREEN UNTIL OTHERWISE INSTRUCTED.

qstate2 'Certain big sports events should be reserved for terrestrial television channels so that they are free for the viewer'.

IF NECESSARY ADD: 'By terrestrial channels I mean BBC1, BBC2, ITV, Channel 4 and Channel 5'.

To what extent do you agree with this statement? Do you....

PLEASE READ OUT (EXCEPT FINAL CODE)

Definitely agree 1 (2412) Tend to agree 2 Tend to disagree 3 Definitely disagree 4 Don't like sports 5 Don't Know Y

IF qitems = Cable TV OR qitems = A satellite TV dish OR qitems = ITV Digital, previously known as ON Digital OR qitems = A TV service through your phone line, such as Home Choice THEN ASK: qstate4

TV2002 - JN: 1151411 – FINAL - 22/03/02 Page 76 of 98

qstate4 I will still be subscribing to satellite, cable or digital a year from now.

To what extent do you agree with this statement? Do you....

PLEASE READ OUT

Definitely agree 1 (2413) Tend to agree 2 Tend to disagree 3 Definitely disagree 4 Don't Know Y

End of Filter imultcu

INTERVIEWER, PLEASE SHOW SCREEN UNTIL OTHERWISE INSTRUCTED.

PLEASE READ OUT:

"I am now going to read out several different types of FACTUAL programmes on TV. For each one I'd like you to tell me how often you think it provides information which is ACCURATE.

So firstly...."

qacc ....

How often would you say this type of programme provides information which is ACCURATE?

Would you say?

PLEASE READ OUT

Always 1 (2414) Most of the time 2 Sometimes 3 Rarely 4 Never 5 Don't Know Y

This question is repeated for the following loop values:

- Current affairs such as Panorama and Question Time - Nature and Wildlife - News - Documentaries such as Network First and Cutting Edge - Dramatised reconstructions where real people's stories are portrayed by actors, such as 999

A total of 5 iterations occupying columns (2414) to (2418)

TV2002 - JN: 1151411 – FINAL - 22/03/02 Page 77 of 98

PLEASE READ OUT:

"I am now going to read out some more different types of FACTUAL programmes on TV. For each one I'd like you to tell me how often you think it is HONEST IN ITS PORTRAYAL OF INDIVIDUALS AND THE SITUATIONS THEY ARE IN.

So firstly...."

qhon ...

How often would you say this type of programme is HONEST IN THEIR PORTRAYAL OF INDIVIDUALS AND THE SITUATIONS THEY ARE IN?

Would you say?

PLEASE READ OUT

Always 1 (2419) Most of the time 2 Sometimes 3 Rarely 4 Never 5 Don't Know Y

This question is repeated for the following loop values:

- Fly on the wall documentaries or docu soaps such as hotel, airline - Daytime talk shows such as Trisha or Jerry Springer - Shows about real people placed in new situations such as Castaway, Big Brother or Survivor

A total of 3 iterations occupying columns (2419) to (2421)

INTERVIEWER, PLEASE DO NOT SHOW SCREEN UNTIL OTHERWISE INSTRUCTED.

PLEASE READ OUT:

"The next few questions are about advertising on television"

TV2002 - JN: 1151411 – FINAL - 22/03/02 Page 78 of 98

qadlike Could you say what it is about advertising that you most like?

DO NOT READ OUT. PROBE FULLY. IF RESPONDENT DOES NOT LIKE ADVERTISING PLEASE CODE AS 'NULL'

Humour/comedy/funny 1 (2422) Some are entertaining 2 The music/jingles 3 Gives you a break/gives you time to make a cup of tea 4 Some are clever 5 Don't Know Y Nothing / don't like ads X Other 0

Other specify... (2423 - 2426)

qaddlik And could you say what it is about it that you most dislike?

DO NOT READ OUT. PROBE FULLY.

Interrupt/break up programmes 1 (2427) Don't like adverts in the middle of films 2 Repetition/repeated over and over again 3 There are too many/too much advertising 4 Some are silly/pointless 5 Some are irritating/get on your nerves 6 Don't Know Y Nothing/don't dislike anything about ads X Other 0

Other specify... (2428 - 2431)

INTERVIEWER, PLEASE SHOW SCREEN UNTIL OTHERWISE INSTRUCTED.

TV2002 - JN: 1151411 – FINAL - 22/03/02 Page 79 of 98

qadhear Which of the following are you aware of on television nowadays?

PLEASE READ OUT - CODE ALL THAT APPLY

Programme sponsorship such as Cadburys' sponsorship of Coronation Street 1 (2432) Trailers or promotions for particular programmes 2 Trailers or promotions for particular television channels 3 Don't Know Y None of these X

qadstat Bearing in mind that advertising provides the money to pay for the programmes on ITV, Channel 4 (S4C in Wales) and Channel 5, which of these statements best describes how you feel about the amount of advertising on these channels?

PLEASE READ OUT

It could go up quite a bit before it bothered me 1 (2433) A little more would not bother me 2 Present levels don't bother me but I would not want any more 3 There is already more than I am really happy with 4 Don't Know Y

IF qitems = Cable TV OR qitems = A satellite TV dish OR qitems = ITV Digital, previously known as ON Digital OR qitems = A TV service through your phone line, such as Home Choice THEN ASK: qadleve

TV2002 - JN: 1151411 – FINAL - 22/03/02 Page 80 of 98

qadleve Advertising also contributes towards the cost of making programmes on satellite, cable and digital channels. Bearing this in mind, which of these statements best describes how you feel about the amount of advertising on these channels?

READ OUT.

It could go up quite a bit before it bothered me 1 (2434) A little more would not bother me 2 Present levels don't bother me but I would not want any more 3 There is already more than I am really happy with 4 Don't Know Y

End of Filter imchanu

IF qadhear = Programme sponsorship such as Cadburys' sponsorship of Coronation Street THEN ASK: qlevspo

qlevspo And which of these statements best describes how you feel about the amount of PROGRAMME SPONSORSHIP, such as Cadburys in and around Coronation Street?

PLEASE READ OUT

It could go up quite a bit before it bothered me 1 (2435) A little more would not bother me 2 Present levels don't bother me but I would not want any more 3 There is already more than I am really happy with 4 Don't Know Y

End of Filter isponso

IF qadhear = Trailers or promotions for particular programmes OR qadhear = Trailers or promotions for particular television channels THEN ASK: qlevtra

TV2002 - JN: 1151411 – FINAL - 22/03/02 Page 81 of 98

qlevtra And which of these statements best describes how you feel about the amount of TRAILERS OR PROMOTIONS FOR PARTICULAR PROGRAMMES OR CHANNELS?

PLEASE READ OUT

It could go up quite a bit before it bothered me 1 (2436) A little more would not bother me 2 Present levels don't bother me but I would not want any more 3 There is already more than I am really happy with 4 Don't Know Y

End of Filter itraile

PLEASE READ OUT:

"I am now going to read you some statements people have said about advertising on television. Please could you tell me how often you find these statements are true?

So firstly....."

qads How often do you find advertisements on television....

...?

PLEASE READ OUT

Very often 1 (2437) Often 2 Sometimes 3 Rarely 4 Never 5 Don't Know Y

This question is repeated for the following loop values:

- Are informative about products or issues - Interfere with your enjoyment of programmes - Are truthful - Are clever - Encourage negative or harmful stereotypes - Are well produced - Are too loud (the volume) - Give you something to talk about - Are embarrassing - Show undesirable behaviour that children might copy

A total of 10 iterations occupying columns (2437) to (2446)

TV2002 - JN: 1151411 – FINAL - 22/03/02 Page 82 of 98

QUANCEPT ITEM:

qadst1 What kinds of thing do you mean?

PROBE FULLY

(2447 - 2450)

Don't Know Y (2447)

This question is repeated for the following loop values:

- Are informative about products or issues - Interfere with your enjoyment of programmes - Are truthful - Are clever - Encourage negative or harmful stereotypes - Are well produced - Are too loud (the volume) - Give you something to talk about - Are embarrassing - Show undesirable behaviour that children might copy

A total of 10 iterations occupying columns (2447 - 2450) to (2512 - 2515)

QUANCEPT ITEM:

QUANCEPT ITEM:

TV2002 - JN: 1151411 – FINAL - 22/03/02 Page 83 of 98

qadst2 What kinds of thing do you mean?

PROBE FULLY

(2516 - 2519)

Don't Know Y (2516)

This question is repeated for the following loop values:

- Are informative about products or issues - Interfere with your enjoyment of programmes - Are truthful - Are clever - Encourage negative or harmful stereotypes - Are well produced - Are too loud (the volume) - Give you something to talk about - Are embarrassing - Show undesirable behaviour that children might copy

A total of 10 iterations occupying columns (2516 - 2519) to (2552 - 2555)

QUANCEPT ITEM:

qmislea How often do you find advertisements on television give you an impression of products or services which you later found to be wrong or misleading?

PLEASE READ OUT.

Very often 1 (2556) Often 2 Sometimes 3 Rarely 4 Never 5 Don't Know Y

IF qmislea = Very often OR qmislea = Often OR qmislea = Sometimes OR qmislea = Rarely THEN ASK: qmisle2

TV2002 - JN: 1151411 – FINAL - 22/03/02 Page 84 of 98

qmisle2 And thinking about the most recent occasion that you found something wrong or misleading, what was the advertisement that you found wrong or misleading?

PROBE FULLY

(2557 - 2560)

Don't Know Y (2557)

End of Filter imislea

qoffend Have you ever found advertisements on television to be offensive?

PLEASE READ OUT.

Very often 1 (2561) Often 2 Sometimes 3 Rarely 4 Never 5 Don't Know Y

IF qoffend = Very often OR qoffend = Often OR qoffend = Sometimes OR qoffend = Rarely OR THEN ASK: qoff2, qofftim

qoff2 And thinking about the most recent occasion, what was the advertisement that you found offensive?

PROBE FULLY

(2562 - 2565)

Don't Know Y (2562)

INTERVIEWER, PLEASE DO NOT SHOW SCREEN UNTIL OTHERWISE INSTRUCTED.

TV2002 - JN: 1151411 – FINAL - 22/03/02 Page 85 of 98

qofftim And are there any times of the day when the advertisement which you found offensive would be more acceptable?

DO NOT READ OUT

Should not be shown at any time 1 (2566) Should not be shown when children might be watching 2 Should only be shown after the 9pm watershed 3 Yes, but only after 8pm 4 Yes, but only after 9pm 5 Yes, but only after 10pm 6 Yes, but only after 11pm 7 No, I think it should be shown at any time 8 Don't Know Y Other 0

Other specify... (2567 - 2570)

End of Filter ioffe

PLEASE READ OUT

And now thinking about the radio....

PLEASE DO NOT SHOW SCREEN UNTIL OTHERWISE INSTRUCTED.

qoftrad How often these days do you listen to the radio at all, including at home, in the car and at work?

7 days a week 1 (2571) 6 days a week 2 5 days a week 3 3 or 4 days a week 4 1 or 2 days a week 5 Less often 6 Don't Know Y Never/do not listen to the radio X

IF NOT ( qoftrad = Don't Know OR qoftrad = Never/do not listen to the radio ) THEN ASK: qradtv

TV2002 - JN: 1151411 – FINAL - 22/03/02 Page 86 of 98

qradtv And do you ever listen to the radio via your TV set at home?

Yes 1 (2572) No 2 Don't Know Y

End of Filter iradio

IF qoftrad = 7 days a week OR qoftrad = 6 days a week OR qoftrad = 5 days a week OR qoftrad = 3 or 4 days a week OR qoftrad = 1 or 2 days a week THEN ASK: qradoff

qradoff Have you ever been offended by anything you have heard on a radio programme?

IF YES: "What?"

DO NOT READ OUT - PROBE FULLY - CODE ALL THAT APPLY

Bad language 1 (2573) Sex 2 Violence (in general) 3 Music / song lyrics 4 Don't Know Y Never been offended X Other 0

Other specify... (2574 - 2579)

IF NOT ( qradoff = Don't Know OR qradoff = Never been offended ) THEN ASK: qradact, qradac2

TV2002 - JN: 1151411 – FINAL - 22/03/02 Page 87 of 98

qradact As a result of being offended, what immediate action did you take? Did you....

PLEASE READ OUT

Made an official complaint 1 (2580) Turn off the radio 2 Change to another station 3 Did nothing/continued listening 4 Don't Know Y Other 0

Other specify... (2608 - 2612)

qradac2 And did you discuss what you had heard which offended you with someone else at the time or at a later date?

IF 'YES': "Who?"

DO NOT READ OUT

Yes, with a friend 1 (2613) Yes, with family 2 Yes, with a work colleague 3 Don't Know Y No, didn't discuss it X Yes, discussed with someone else (specify) 0

Other specify... (2614 - 2617)

End of Filter iradoff

End of Filter iradlis

TV2002 - JN: 1151411 – FINAL - 22/03/02 Page 88 of 98

qradcom If someone was annoyed or upset about the content of a radio programme, what organisation or organisations do you think they should contact in that case?

PROBE FULLY - DO NOT READ OUT

ASA (Advertising Standards Authority) 1 (2618) BBC (British Broadcasting Corporation) 2 BSC (Broadcasting Standards Commission) 3 Government 4 ITC (Independent Television Commission) 5 (OFTEL) Office Of Telecommunications 6 (OFT) Office of Fair Trading 7 The channel/ broadcaster/ station 8 Trading Standards Office 9 The Police 0 (2619) Complaints programmes on TV such as Points of View, Right to Reply and Watchdog 1 Complaints programmes on Radio such as Feedback 2 Mediawatch (formerly known as National Viewers & Listeners Assoc) / Mary Whitehouse 3 Radio Authority 4 OFCOM 5 Voice of the Listener and Viewer (VLV) 6 Can't remember 7 Aware of organisation but can't remember name 8 Don't Know Y (2618) No organisation does this X Other 0

Other specify... (2620 - 2623)

INTERVIEWER, PLEASE SHOW SCREEN UNTIL OTHERWISE INSTRUCTED.

PLEASE READ OUT:

"The final section of this interview is about the Internet".

TV2002 - JN: 1151411 – FINAL - 22/03/02 Page 89 of 98

qintern Can you personally access the Internet?

IF 'YES': 'WHERE'?

PLEASE READ OUT

At home 1 (2624) At work (out of home) 2 At school 3 At university 4 At public place (Internet cafe, library, etc) 5 On WAP/Internet mobile phone 6 Elsewhere (friends, relatives, etc) 7 Don't Know Y No, can not access the internet X

IF NOT ( qintern = Don't Know OR qintern = No, can not access the internet ) THEN ASK: qintoft

qintoft And how often do you use the Internet?

PLEASE READ OUT

Daily/almost daily 1 (2625) Several times per week 2 A few times per month 3 Less frequently 4 Don't Know Y Never use the Internet X

IF NOT ( qintoft = Never use the Internet ) THEN ASK: qintlon

qintlon How long have you been using the Internet for?

PLEASE READ OUT

For less than 3 months 1 (2626) For 3-12 months 2 For 1-2 years 3 For more than 2 years 4 Don't Know Y

TV2002 - JN: 1151411 – FINAL - 22/03/02 Page 90 of 98

INTERVIEWER, PLEASE DO NOT SHOW SCREEN UNTIL OTHERWISE INSTRUCTED.

IF qintern = At home THEN ASK: qintuse

qintuse And what do you mainly use the Internet at home for?

DO NOT READ OUT - PROBE FULLY

Business purposes 1 (2627) School/college/university work 2 Using e-mail 3 News/ current affairs 4 Sports information 5 Shopping/ information for shopping 6 Travel / looking for holiday information 7 Research / looking for information 8 Don't Know Y Other 0

Other specify... (2628 - 2631)

End of Filter iinthom

End of Filter iuseine

qintTV Can you access the Internet via your TV set at home?

IF 'YES': 'HOW OFTEN HAVE YOU USED IT?'

PLEASE READ OUT

Just once 1 (2632) A few times 2 Quite frequently 3 Very often 4 Never 5 Don't Know Y Do not have TV with Internet X

End of Filter iuseint

TV2002 - JN: 1151411 – FINAL - 22/03/02 Page 91 of 98

qintreg Thinking about whether we should try to regulate or control the internet in some way, which of these statements comes closest to your own view?

PLEASE READ OUT

Everybody should be allowed to choose for themselves what material @they want to look at 1 (2633) There should be some way of making sure harmful things are removed @from the internet 2 Don't Know Y

TV2002 - JN: 1151411 – FINAL - 22/03/02 Page 92 of 98

qintcom If someone was concerned by anything they saw on the Internet - what organisation or organisations do you think they should contact?

DO NOT READ OUT

ASA (Advertising Standards Authority) 1 (2634) BBC (British Broadcasting Corporation) 2 BSC (Broadcasting Standards Commission) 3 Government 4 ITC (Independent Television Commission) 5 (OFTEL) Office Of Telecommunications 6 (OFT) Office of Fair Trading 7 Trading Standards Office 8 The Police 9 TV complaints programmes such as Points of View, Right to Reply and Watchdog 0 (2635) Complaints programmes on Radio such as Feedback 1 Mediawatch (formerly known as National Viewers & Listeners Assoc) / Mary Whitehouse 2 Internet Watch Foundation 3 Internet Service Provider (eg. AOL, Freeserve, etc..) 4 OFCOM 5 Voice of the Listener and Viewer (VLV) 6 Can't remember 7 Aware of organisation but can't remember name 8 Don't Know Y (2634) No organisation does this X Other 0

Other specify... (2636 - 2639)

QUANCEPT ITEM:

INTERVIEWER, PLEASE SHOW SCREEN UNTIL OTHERWISE INSTRUCTED.

TV2002 - JN: 1151411 – FINAL - 22/03/02 Page 93 of 98

qintres There are various ways available to restrict or control access to the Internet or world wide web. Have you heard of any of the following? PLEASE READ OUT

A hotline for reporting illegal material on the internet 1 (2640) Controls offered by on-line internet suppliers which allow access to certain sites to be restricted 2 Sites where you have to give your age 3 Software blocking access to sites which contain specific words or pictures 4 The Internet Watch Foundation 5 Don't Know Y None of these X

QUANCEPT ITEM:

IF qintern = At home OR THEN ASK: qintfil

qintfil Do you have any internet filtering tools in operation on your home PC? By this I mean software which is capable of screening the contents of websites and blocking certain users', such as children, access to those websites.

Yes 1 (2641) No 2 Don't Know Y

IF qintfil = Yes THEN ASK: qintilf

TV2002 - JN: 1151411 – FINAL - 22/03/02 Page 94 of 98

qintilf And which Internet filtering tools do you have in operation on your home PC?

PROBE FULLY

(2642 - 2645)

Don't Know Y (2642)

End of Filter ifintfi

INTERVIEWER, PLEASE DO NOT SHOW SCREEN UNTIL OTHERWISE INSTRUCTED.

qhowint How would you go about finding such an Internet filtering tool?

PROBE FULLY

Internet - search/find on 1 (2646) Computer shop / store - asked for 2 Friend / family - asked or told 3 Don't Know Y Other 0

Other specify... (2647 - 2650)

End of Filter iaccint

qpoliti And, turning to a different subject, how interested would you say you are in politics generally?

PLEASE READ OUT

Very interested 1 (2651) Fairly interested 2 Not very interested 3 Not at all interested 4 Don't Know Y

INTERVIEWER, PLEASE DO NOT SHOW SCREEN UNTIL OTHERWISE INSTRUCTED.

TV2002 - JN: 1151411 – FINAL - 22/03/02 Page 95 of 98

qgenelc And if there was a general election today, which party would you vote for?

DO NOT READ OUT

Conservative 1 (2652) Labour 2 Liberal Democrats 3 SNP/Plaid Cymru (Scottish/Welsh Nationalists) 4 Ulster Unionists/Democratic Unionists 5 SDLP (N. Ireland) 6 Sinn Fein 7 Green Party 8 Undecided 9 Would not vote 0 (2653) Don't Know Y (2652) Refused to name party X Other 0

Other specify... (2654 - 2657)

IF NOT ( qgenelc = Don't Know OR qgenelc = Would not vote OR qgenelc = Undecided OR qgenelc = Refused to name party ) THEN ASK: qvoteal

qvoteal And have you always voted &qgenelc&?

PLEASE READ OUT

Yes, voted for the same party 1 (2658) No, voted for a different party 2 No, never voted before 3 Don't Know Y

End of Filter iparty

TV2002 - JN: 1151411 – FINAL - 22/03/02 Page 96 of 98

qpapers Which DAILY or EVENING newspapers do you personally read regularly - by this I mean at least two copies per week?

DO NOT READ OUT - PROBE FULLY

The Sun 1 (2659) Daily Mail 2 The Mirror 3 Daily Record 4 Daily Express 5 Daily Star 6 Daily Telegraph 7 The Guardian 8 The Independent 9 The Times 0 (2660) The Financial Times 1 The Scotsman 2 The Herald (Scotland) 3 The Western Mail 4 The Irish Post 5 Local/regional morning paper 6 Evening paper 7 Don't Know Y (2659) None of these X Other 0

Other specify... (2661 - 2664)

qeducag And how old were you when you completed your full time education?

DO NOT READ OUT

14 or less 1 (2665) 15 2 16 3 17 4 18 5 19 6 20 or over 7 Still in full-time education 8 Don't Know Y

INTERVIEWER, PLEASE SHOW SCREEN UNTIL OTHERWISE INSTRUCTED.

TV2002 - JN: 1151411 – FINAL - 22/03/02 Page 97 of 98

qadults And how many adults, aged 16 or over, live in the household?

1 1 (2666) 2 2 3 3 4 4 5 5 6 or more 6 Don't Know Y

qethnic Please could you tell me which of the following ethnic groups you would describe yourself as belonging to?

PLEASE READ OUT

White 1 (2667) Black Caribbean 2 Black African 3 Indian 4 Pakistani 5 Bangladeshi 6 Chinese 7 Don't Know Y Refused Z Other 0

Other specify... (2668 - 2671)

qrelig Do you consider yourself to be practicing a religion, for example, attending a church, mosque or temple?

Yes 1 (2672) No 2 Don't Know Y

qrecont And finally, we may be doing some more research in the future on the sort of things we've been talking about. Would you be willing to be contacted again?

Yes 1 (2673) No 2 Don't Know Y

TV2002 - JN: 1151411 – FINAL - 22/03/02 Page 98 of 98 SHOWCARD A SHOWCARD A

1151-411 1151-411 SHOWCARD B BBC1 Fox Kids BBC2 Front Row ITV1 Granada Men & Motors Channel 4 (S4C in Wales) Granada Plus Channel 5 Ideal World Sky One ITN News Sky News ITV2\S2\TVYOU Sky Movies – Premier, Movimax & Cinema Local cable channel The Discovery Channel MBC UK Gold MUTV (Manchester United TV) Sky Sports 1\2\3\Extra Namaste Living National Geographic MTV Nickelodeon BBC News 24 Nick Jr UK Style Performance\ The Arts Channel British Eurosport Phoenix China News & Entertainment E4 PIN Sky Sports News Playboy TV VH-1 (i.e. VH one) Playhouse Disney Paramount Comedy QVC\ The Shopping Channel Sky Box Office Screen Shop The History Channel Shop! Animal Planet Sky Travel Artsworld Sony Entertainment Asianet Tara BBC Choice TCM BBC Parliament Television X – The Fantasy Channel BET International The Adult Channel Bloomberg Television The Box Boomerang The Channel Guide Bravo The God Channel B4U The Racing Channel Carlton Cinema The Sc-Fi Channel Cartoon Network Toon Disney Challenge TV Travel Channel One (Liverpool only) Trouble CNBC TV Travel Shop CNN UK Drama Discovery Home and Leisure UK Horizons Disney Play UK Euronews Vision Film Four Zee TV

1151 411

TV: The Public’s View, 2002 1151-411 WEIGHTING VARIABLES

ITV REGION

Region %

Anglia (East of England) 6.8 Border (Border) 1.2 Carlton/LWT (London) 19.25 Central (Midlands) 15.25 Grampian (North Scotland) 2.15 Granada (North West) 11.7 HTV Wales (Wales) 3.9 HTV West (West) 3.9 Meridian (South & South East) 9.2 Scottish (Central Scotland) 6.35 Tyne Tees (North East) 5.0 Ulster (Northern Ireland) 2.35 Westcountry (South West England) 3.0 Yorkshire (Yorkshire) 9.95 Total 100

AGE MALE FEMALE 16-24 7.05 6.8 25-34 10.0 9.8 35-44 8.95 8.9 45-54 8.3 8.4 55-64 6.15 6.4 65+ 8.05 11.2 Total 48.5 51.5

March 2002 1151-411

TV: The Public’s View, 2002

INTERVIEWER INSTRUCTIONS

1. Background

This is an important survey which is conducted for the Independent Television Commission (the ITC) and Broadcasting Standards Commission (BSC) about adults’ (aged 16+) attitudes towards television and the programmes on it. This survey has been conducted on an annual basis for around 20 year. BMRB International first conducted this survey last year. Fieldwork for this survey will be conducted in two waves in 2002. The first wave is in March/April with the second wave (using exactly the same questionnaire) being taking place in August/September. The survey itself covers areas such as what types of TV service the respondent has access to, whether ever offended by anything seen or heard on TV, who controls and regulates TV programming and advertising. In addition, questions on radio listening and internet usage are asked.

Since 99.9% of people watch television, most members of the public will be interested in the kind of subjects discussed in this questionnaire. The questionnaire is very much focused on asking for their opinions about television, and the report will be published, and findings fed back to the television companies.

We are carrying this survey out across the UK, but also boosting the number of interviews in Scotland, Wales & Northern Ireland.

2. Glossary of terms used

Below is a short glossary of some of the key terms used, which could be explained to the respondent if they are confused:

‰ Terrestrial: by terrestrial television we mean channels 1 through to 5 (i.e. BBC1 to Channel 5) ‰ Satellite: a television service from a satellite dish which is attached to the respondents house – the only company offering this service is Sky ‰ Cable: a television service through a cable into the house – supplied by companies such as NTL and Telewest ‰ Digital: Sky Digital, ON Digital (now known as ITV Digital) and a digital television service through a cable company ‰ Multi-channel TV: refers to satellite, cable and digital television as a group

3. Executive at Head Office

Jim Muir (020 8433 4418) is the Research Executive at Head Office responsible for this survey. However if you have any queries about the survey or your workpack then you should contact your Area Office in the usual way. 4. Introducing the survey

The interview itself is to be introduced as a survey about adults’ attitudes towards television and the programmes that appear on it. Respondents need to have a television set or sets in their household. Please follow the wording used on the contact card and do not forget to mention that respondents will be given an incentive of £3 in vouchers for Marks & Spencer (more info later in these instructions).

Please do not disclose to the respondent that the research is commissioned by the ITC and BSC. If you do this may affect the answers the respondent gives at certain questions. If the respondents wishes to know who has commissioned the research you can tell them it is for a government agency and that you will able to reveal the name of the client AFTER the interview has been completed, if necessary.

If respondents require any further information, you can direct them to the researcher at Head Office: Jim Muir on 020-8433-4418.

5. Kit List

Field to complete.

6. Who to interview

Field to complete.

7. When to interview

Field to complete.

8. Getting your questionnaire

Field to complete.

9. Practice interview

Once you have got your interview, go to “Surveys” and choose the new survey. Before you go out interviewing, you should go through the interview on screen, keying in imaginary answers as a practice. The first question asks you whether this is a practice interview. You should type in ‘practice’ instead of the respondent’s name, address and telephone number at the classification part of the practice interview.

You must do a practice interview to familiarise yourself with the questionnaire, and to find out when prompt material is used.

10. The Questionnaire

The average interview should take about 45 minutes.

As previously mentioned, we can interview all adults aged 16 or over who have a television in their household.

One point to note is that there is a section of the questionnaire devoted to the concept of control and regulation of television programmes and advertisements. In this section the respondent is asked a number of unprompted questions about who controls or regulates television programmes and advertisements. Three of the possible answers the respondent may give are the ITC (Independent Television Commission), the BSC (Broadcasting Standards Commission) and the ASA (Advertising Standards Authority). If the respondent gives an answer such as “advertising standards people”, or “broadcasting standards people” these CAN be coded as appropriate even though the respondent has not given the full name.

11. Return of work

After your day’s interviewing please complete your Daily Record and send it, and all your interviews, via your modem overnight. It is essential that you send back your Daily Record along with your completed interviews. After your first days interviewing it is worth ringing the area office and just checking that everything has gone through ok.

Please return all your prompt material to your Area Office with your expenses claims.

12. Pay Review Dates

Field to complete

THANK YOU & GOOD LUCK CONTACT CARD CONTACT CARD

Good afternoon / evening. My name is ...... from the Good afternoon / evening. My name is ...... from the British Market Research Bureau. British Market Research Bureau.

We are conducting an important survey amongst We are conducting an important survey amongst adults aged 16 and over for a public body about adults aged 16 and over for a public body about peoples’ attitudes towards television and the peoples’ attitudes towards television and the programmes shown on it. programmes shown on it.

1. Is there a television set(s) in your household? 1. Is there a television set(s) in your household?

Yes Continue Yes Continue

No Thank and close No Thank and close

2. Would you be willing to take part in the survey? 2. Would you be willing to take part in the survey? We will give you a £3 voucher for Marks and Spencer We will give you a £3 voucher for Marks and Spencer as a token of our appreciation. as a token of our appreciation.

Yes Check quotas & recruit Yes Check quotas & recruit

No Thank & close No Thank & close

1151-411 1151-411 1151 411 TV: The Public’s View 2002 QUOTA SHEET A A

Please obtain 12 interviews in total

All interviews should be with adults aged 16 +

Of whom:

5 Should be male

of whom

1 should be aged 65 +

7 Should be housewives

of whom

2 Should work full time

5 Should have no children

1151 411 TV: The Public’s View 2002 QUOTA SHEET B B

Please obtain 12 interviews in total

All interviews should be with adults aged 16 +

Of whom:

6 Should be male

of whom

1 should be aged 65 +

6 Should be housewives

of whom

2 Should work full time

4 Should have no children

1151 411 TV: The Public’s View 2002 QUOTA SHEET C C

Please obtain 12 interviews in total

All interviews should be with adults aged 16 +

Of whom:

6 Should be male

of whom

1 should be aged 65 +

6 Should be housewives

of whom

2 Should work full time

4 Should have no children

1151 411 TV: The Public’s View 2002 QUOTA SHEET D D

Please obtain 12 interviews in total

All interviews should be with adults aged 16 +

Of whom:

6 Should be male

of whom

1 should be aged 65 +

6 Should be housewives

of whom

2 Should work full time

4 Should have no children

1151 411 TV: The Public’s View 2002 QUOTA SHEET E E

Please obtain 12 interviews in total

All interviews should be with adults aged 16 +

Of whom:

6 Should be male

of whom

1 should be aged 65 +

6 Should be housewives

of whom

1 Should work full time

4 Should have no children

QQ/SPSS variable SPSS label SERIAL Serial WEIGHT0 weight QTVSETS Q2 Number of TV sets at home QDAYS Q3 Average number of days watch television per week QHOURS Q4 Average number of hours per day watch TV QITEMS A teletext set-Q5 Technology currently have in household QITEMS A 'widescreen' television-Q5 Technology currently have in household QITEMS A stereo television-Q5 Technology currently have in household QITEMS Cable TV-Q5 Technology currently have in household QITEMS A satellite TV dish-Q5 Technology currently have in household QITEMS A cable phone (i.e. a phone service supplied from your cable company rather than BT)-Q5 Technology currently have in household QITEMS A video recorder-Q5 Technology currently have in household QITEMS A video camera or camcorder-Q5 Technology currently have in household QITEMS A mini disc player-Q5 Technology currently have in household QITEMS An MP3 player-Q5 Technology currently have in household QITEMS A DVD or Digital Versatile Disc player that is viewed through a television or computer-Q5 Technology currently have in household QITEMS A computer-Q5 Technology currently have in household QITEMS A computer with PC TV or Video Capacity-Q5 Technology currently have in household QITEMS A computer with access to the internet-Q5 Technology currently have in household QITEMS A WAP mobile phone with access to the internet, this could be a personal or a business mobile phone-Q5 Technology currently have in household QITEMS Video games such as Sega, Nintendo, Sony Playstation or Microsoft Xbox-Q5 Technology currently have in household QITEMS ITV Digital, previously known as ON Digital-Q5 Technology currently have in household QITEMS A TV service through your phone line, such as Home Choice-Q5 Technology currently have in household QITEMS A Personal Video Recorder such as TiVo or Sky Plus-Q5 Technology currently have in household QITEMS Digital Radio-Q5 Technology currently have in household QITEMS None of these-Q5 Technology currently have in household QITEMS Not Stated-Q5 Technology currently have in household QDIGITA Yes, satellite-Q6 Whether recieve a digital television service QDIGITA Yes, from cable supplier via cable-Q6 Whether recieve a digital television service QDIGITA Yes, via an ordinary aerial from ITV Digital, previously known as ONDigital-Q6 Whether recieve a digital television service QDIGITA Yes, from another supplier such as Home Choice-Q6 Whether recieve a digital television service QDIGITA No (analogue only - no digital television service received)-Q6 Whether recieve a digital television service QDIGITA Don't Know-Q6 Whether recieve a digital television service QCABDIG Q7 Whether had new cable box installed in last 3 years QMULTTV Q8 Number of TV's connected to multi-channel TV services QKIDS Q9 Number of children in the household QAGE1 Q10 Age of eldest child QSEX1 Q11 Sex of eldest child QACCESS1 Television-Q12 Items eldest child has in bedroom QACCESS1 A radio in any form (including radio alarms, radio cassettes & portable radios)-Q12 Items eldest child has in bedroom QACCESS1 A satellite, cable or digital TV connection-Q12 Items eldest child has in bedroom QACCESS1 A video recorder or playback machine-Q12 Items eldest child has in bedroom QACCESS1 Video games console such as Sega, Nintendo, Sony Playstation or Microsoft Xbox-Q12 Items eldest child has in bedroom QACCESS1 A computer-Q12 Items eldest child has in bedroom QACCESS1 Internet access-Q12 Items eldest child has in bedroom QACCESS1 None of these-Q12 Items eldest child has in bedroom QAGE2 Q13 Age of second eldest child QSEX2 Q14 Sex of second eldest child QACCESS2 Television-Q15 Items second eldest child has in bedroom QACCESS2 A radio in any form (including radio alarms, radio cassettes & portable radios)-Q15 Items second eldest child has in bedroom QACCESS2 A satellite, cable or digital TV connection-Q15 Items second eldest child has in bedroom QACCESS2 A video recorder or playback machine-Q15 Items second eldest child has in bedroom QACCESS2 Video games console such as Sega, Nintendo, Sony Playstation or Microsoft Xbox-Q15 Items second eldest child has in bedroom QACCESS2 A computer-Q15 Items second eldest child has in bedroom QACCESS2 Internet access-Q15 Items second eldest child has in bedroom QACCESS2 None of these-Q15 Items second eldest child has in bedroom QAGE3 Q16 Age of third eldest child QSEX3 Q17 Sex of third eldest child QACCESS3 Television-Q18 Items third eldest child has in bedroom QACCESS3 A radio in any form (including radio alarms, radio cassettes & portable radios)-Q18 Items third eldest child has in bedroom QACCESS3 A satellite, cable or digital TV connection-Q18 Items third eldest child has in bedroom QACCESS3 A video recorder or playback machine-Q18 Items third eldest child has in bedroom QACCESS3 Video games console such as Sega, Nintendo, Sony Playstation or Microsoft Xbox-Q18 Items third eldest child has in bedroom QACCESS3 A computer-Q18 Items third eldest child has in bedroom QACCESS3 Don't Know-Q18 Items third eldest child has in bedroom QACCESS3 None of these-Q18 Items third eldest child has in bedroom QAGE4 Q19 Age of fourth eldest child QSEX4 Q20 Sex of fourth eldest child QACCESS4 Television-Q21 Items fourth eldest child has in bedroom QACCESS4 A radio in any form (including radio alarms, radio cassettes & portable radios)-Q21 Items fourth eldest child has in bedroom QACCESS4 A satellite, cable or digital TV connection-Q21 Items fourth eldest child has in bedroom QACCESS4 A video recorder or playback machine-Q21 Items fourth eldest child has in bedroom QACCESS4 Video games console such as Sega, Nintendo, Sony Playstation or Microsoft Xbox-Q21 Items fourth eldest child has in bedroom QACCESS4 A computer-Q21 Items fourth eldest child has in bedroom QACCESS4 Internet access-Q21 Items fourth eldest child has in bedroom QACCESS4 None of these-Q21 Items fourth eldest child has in bedroom QPARENT Q22 Whether parent of any of the children QONLY1 Q23 Channel would choose if could only have one QWATCH Q24 Most watched TV channel QWATCH2 Q25 Second most watched channel QWATCH3 Q26 Third most watched channel Q4WATCH Q27 Fourth most watched channel QWATCH5 Q28 Fifth most watched channel QWATCH6 Q29 Sixth most watched channel QWATCH7 Q30 Seventh most watched channel QWATCH8 Q31 Eighth most watched channel QPPVIEW Films-Q32 Whether watched anything on a pay per view basis QPPVIEW Sports-Q32 Whether watched anything on a pay per view basis QPPVIEW Other-Q32 Whether watched anything on a pay per view basis QPPVIEW No, never-Q32 Whether watched anything on a pay per view basis QINTER1 Q33 How often uses interactive television QINTER2 Q34 Agreement with Interactive services such as Sky Sports Active and Sky News Active enhance TV viewing for the viewer QUSETTX Q35 How often uses teletext service QVIDNUM Q36 Number of video recorders in household QVIDOFT Q37 How often watch bought or hired videos QUSEVID Q38 How often uses video recorder to watch programmes recorded from TV QNUMDVD Q39 Number of DVD players in household QOFDVD Q40 How often watches DVD's QACQUMC Q41 Whether interested in multi-channel TV QSOURCE Q42 Preferred source of pay TV channels QREGULA To protect me as a viewer-Q43 Reasons for regulating programmes (unprompted) QREGULA To protect children / young people-Q43 Reasons for regulating programmes (unprompted) QREGULA To protect the public / viewers in general-Q43 Reasons for regulating programmes (unprompted) QREGULA Content control-Q43 Reasons for regulating programmes (unprompted) QREGULA Timing of programmes-Q43 Reasons for regulating programmes (unprompted) QREGULA To protect vulnerable people-Q43 Reasons for regulating programmes (unprompted) QREGULA To Maintain high standards-Q43 Reasons for regulating programmes (unprompted) QREGULA To control the amount of sex, violence and bad language shown on television-Q43 Reasons for regulating programmes (unprompted) QREGULA To protect the elderly-Q43 Reasons for regulating programmes (unprompted) QREGULA Other-Q43 Reasons for regulating programmes (unprompted) QREGULA Don't Know-Q43 Reasons for regulating programmes (unprompted) QREGBBC ASA (Advertising Standards Authority)-Q44 Organisations regulating programmes on BBC1 & BBC2 (unprompted) QREGBBC BBC (British Broadcasting Corporation)-Q44 Organisations regulating programmes on BBC1 & BBC2 (unprompted) QREGBBC BSC (Broadcasting Standards Commission)-Q44 Organisations regulating programmes on BBC1 & BBC2 (unprompted) QREGBBC Government-Q44 Organisations regulating programmes on BBC1 & BBC2 (unprompted) QREGBBC ITC (Independent Television Commission)-Q44 Organisations regulating programmes on BBC1 & BBC2 (unprompted) QREGBBC ITV companies \ ITV Association-Q44 Organisations regulating programmes on BBC1 & BBC2 (unprompted) QREGBBC (OFTEL) Office Of Telecommunications-Q44 Organisations regulating programmes on BBC1 & BBC2 (unprompted) QREGBBC (OFT) Office of Fair Trading-Q44 Organisations regulating programmes on BBC1 & BBC2 (unprompted) QREGBBC The channel/ broadcaster/ station-Q44 Organisations regulating programmes on BBC1 & BBC2 (unprompted) QREGBBC Trading Standards Office-Q44 Organisations regulating programmes on BBC1 & BBC2 (unprompted) QREGBBC Complaints programmes on TV such as Points of View, Right to Reply and Watchdog-Q44 Organisations regulating programmes on BBC1 & BBC2 (unprompted) QREGBBC Complaints programmes on the radio such as Feedback-Q44 Organisations regulating programmes on BBC1 & BBC2 (unprompted) QREGBBC Mediawatch (formerly known as the National Viewers & Listeners Assoc) / Mary Whitehouse-Q44 Organisations regulating programmes on BBC1 & BBC2 (unpr QREGBBC Can't remember-Q44 Organisations regulating programmes on BBC1 & BBC2 (unprompted) QREGBBC Aware of organisation but can't remember name-Q44 Organisations regulating programmes on BBC1 & BBC2 (unprompted) QREGBBC Don't Know-Q44 Organisations regulating programmes on BBC1 & BBC2 (unprompted) QREGBBC Other-Q44 Organisations regulating programmes on BBC1 & BBC2 (unprompted) QREGBBC No organisation does this-Q44 Organisations regulating programmes on BBC1 & BBC2 (unprompted) QBBCREG Q45 How much programmes on BBC1 & BBC2 are regulated QREGITV ASA (Advertising Standards Authority)-Q46 Organisations regulating programmes on ITV, C4 & C5 (unprompted) QREGITV BBC (British Broadcasting Corporation)-Q46 Organisations regulating programmes on ITV, C4 & C5 (unprompted) QREGITV BSC (Broadcasting Standards Commission)-Q46 Organisations regulating programmes on ITV, C4 & C5 (unprompted) QREGITV Government-Q46 Organisations regulating programmes on ITV, C4 & C5 (unprompted) QREGITV ITC (Independent Television Commission)-Q46 Organisations regulating programmes on ITV, C4 & C5 (unprompted) QREGITV ITV companies \ ITV Association-Q46 Organisations regulating programmes on ITV, C4 & C5 (unprompted) QREGITV (OFTEL) Office Of Telecommunications-Q46 Organisations regulating programmes on ITV, C4 & C5 (unprompted) QREGITV (OFT) Office of Fair Trading-Q46 Organisations regulating programmes on ITV, C4 & C5 (unprompted) QREGITV The channel/ broadcaster/ station-Q46 Organisations regulating programmes on ITV, C4 & C5 (unprompted) QREGITV Trading Standards Office-Q46 Organisations regulating programmes on ITV, C4 & C5 (unprompted) QREGITV Complaints programmes on TV such as Points of View, Right to Reply and Watchdog-Q46 Organisations regulating programmes on ITV, C4 & C5 (unprompted) QREGITV Complaints programmes on the radio such as Feedback-Q46 Organisations regulating programmes on ITV, C4 & C5 (unprompted) QREGITV Mediawatch (formerly known as the National Viewers & Listeners Assoc) / Mary Whitehouse-Q46 Organisations regulating programmes on ITV, C4 & C5 (unpro QREGITV Voice of the Listener and Viewer (VLV)-Q46 Organisations regulating programmes on ITV, C4 & C5 (unprompted) QREGITV Can't remember-Q46 Organisations regulating programmes on ITV, C4 & C5 (unprompted) QREGITV Aware of organisation but can't remember name-Q46 Organisations regulating programmes on ITV, C4 & C5 (unprompted) QREGITV Don't Know-Q46 Organisations regulating programmes on ITV, C4 & C5 (unprompted) QREGITV Other-Q46 Organisations regulating programmes on ITV, C4 & C5 (unprompted) QREGITV No organisation does this-Q46 Organisations regulating programmes on ITV, C4 & C5 (unprompted) QITVREG Q47 How much programmes on ITV, C4 & C5 are regulated QREGSKY ASA (Advertising Standards Authority)-Q48 Organisations regulating programmes on satellite, cable and digital channels (unprompted) QREGSKY BBC (British Broadcasting Corporation)-Q48 Organisations regulating programmes on satellite, cable and digital channels (unprompted) QREGSKY BSC (Broadcasting Standards Commission)-Q48 Organisations regulating programmes on satellite, cable and digital channels (unprompted) QREGSKY Government-Q48 Organisations regulating programmes on satellite, cable and digital channels (unprompted) QREGSKY ITC (Independent Television Commission)-Q48 Organisations regulating programmes on satellite, cable and digital channels (unprompted) QREGSKY ITV companies \ ITV Association-Q48 Organisations regulating programmes on satellite, cable and digital channels (unprompted) QREGSKY (OFTEL) Office Of Telecommunications-Q48 Organisations regulating programmes on satellite, cable and digital channels (unprompted) QREGSKY (OFT) Office of Fair Trading-Q48 Organisations regulating programmes on satellite, cable and digital channels (unprompted) QREGSKY The channel/ broadcaster/ station-Q48 Organisations regulating programmes on satellite, cable and digital channels (unprompted) QREGSKY Trading Standards Office-Q48 Organisations regulating programmes on satellite, cable and digital channels (unprompted) QREGSKY Complaints programmes on TV such as Points of View, Right to Reply and Watchdog-Q48 Organisations regulating programmes on satellite, cable and digital ch QREGSKY Complaints programmes on the radio such as Feedback-Q48 Organisations regulating programmes on satellite, cable and digital channels (unprompted) QREGSKY Mediawatch (formerly known as the National Viewers & Listeners Assoc) / Mary Whitehouse-Q48 Organisations regulating programmes on satellite, cable and d QREGSKY Voice of the Listener and Viewer (VLV)-Q48 Organisations regulating programmes on satellite, cable and digital channels (unprompted) QREGSKY Can't remember-Q48 Organisations regulating programmes on satellite, cable and digital channels (unprompted) QREGSKY Aware of organisation but can't remember name-Q48 Organisations regulating programmes on satellite, cable and digital channels (unprompted) QREGSKY Don't Know-Q48 Organisations regulating programmes on satellite, cable and digital channels (unprompted) QREGSKY Other-Q48 Organisations regulating programmes on satellite, cable and digital channels (unprompted) QREGSKY No organisation does this-Q48 Organisations regulating programmes on satellite, cable and digital channels (unprompted) QSKYREG Q49 How much programmes on satellite, cable and digital channels are regulated QREGADS ASA (Advertising Standards Authority)-Q50 Organisations regulating advertising on ITV, C4 & C5 (unprompted) QREGADS BBC (British Broadcasting Corporation)-Q50 Organisations regulating advertising on ITV, C4 & C5 (unprompted) QREGADS BSC (Broadcasting Standards Commission)-Q50 Organisations regulating advertising on ITV, C4 & C5 (unprompted) QREGADS Government-Q50 Organisations regulating advertising on ITV, C4 & C5 (unprompted) QREGADS ITC (Independent Television Commission)-Q50 Organisations regulating advertising on ITV, C4 & C5 (unprompted) QREGADS ITV companies \ ITV Association-Q50 Organisations regulating advertising on ITV, C4 & C5 (unprompted) QREGADS (OFT) Office of Fair Trading-Q50 Organisations regulating advertising on ITV, C4 & C5 (unprompted) QREGADS The channel/ broadcaster/ station-Q50 Organisations regulating advertising on ITV, C4 & C5 (unprompted) QREGADS Trading Standards Office-Q50 Organisations regulating advertising on ITV, C4 & C5 (unprompted) QREGADS Complaints programmes on TV such as Points of View, Right to Reply and Watchdog-Q50 Organisations regulating advertising on ITV, C4 & C5 (unprompted) QREGADS Complaints programmes on the radio such as Feedback-Q50 Organisations regulating advertising on ITV, C4 & C5 (unprompted) QREGADS Mediawatch (formerly known as the National Viewers & Listeners Assoc) / Mary Whitehouse-Q50 Organisations regulating advertising on ITV, C4 & C5 (unprom QREGADS Voice of the Listener and Viewer (VLV)-Q50 Organisations regulating advertising on ITV, C4 & C5 (unprompted) QREGADS Can't remember-Q50 Organisations regulating advertising on ITV, C4 & C5 (unprompted) QREGADS Aware of organisation but can't remember name-Q50 Organisations regulating advertising on ITV, C4 & C5 (unprompted) QREGADS Don't Know-Q50 Organisations regulating advertising on ITV, C4 & C5 (unprompted) QREGADS Other-Q50 Organisations regulating advertising on ITV, C4 & C5 (unprompted) QREGADS No organisation does this-Q50 Organisations regulating advertising on ITV, C4 & C5 (unprompted) QMUCHRE Q51 Level of regulation of terrestrial TV ads QREGAD2 ASA (Advertising Standards Authority)-Q52 Organisations regulating advertising on pay TV channels (unprompted) QREGAD2 BBC (British Broadcasting Corporation)-Q52 Organisations regulating advertising on pay TV channels (unprompted) QREGAD2 BSC (Broadcasting Standards Commission)-Q52 Organisations regulating advertising on pay TV channels (unprompted) QREGAD2 Government-Q52 Organisations regulating advertising on pay TV channels (unprompted) QREGAD2 ITC (Independent Television Commission)-Q52 Organisations regulating advertising on pay TV channels (unprompted) QREGAD2 ITV companies \ ITV Association-Q52 Organisations regulating advertising on pay TV channels (unprompted) QREGAD2 (OFTEL) Office Of Telecommunications-Q52 Organisations regulating advertising on pay TV channels (unprompted) QREGAD2 (OFT) Office of Fair Trading-Q52 Organisations regulating advertising on pay TV channels (unprompted) QREGAD2 The channel/ broadcaster/ station-Q52 Organisations regulating advertising on pay TV channels (unprompted) QREGAD2 Trading Standards Office-Q52 Organisations regulating advertising on pay TV channels (unprompted) QREGAD2 Complaints programmes on TV such as Points of View, Right to Reply and Watchdog-Q52 Organisations regulating advertising on pay TV channels (unprompted) QREGAD2 Complaints programmes on the radio such as Feedback-Q52 Organisations regulating advertising on pay TV channels (unprompted) QREGAD2 Mediawatch (formerly known as the National Viewers & Listeners Assoc) / Mary Whitehouse-Q52 Organisations regulating advertising on pay TV channels (unpr QREGAD2 Voice of the Listener and Viewer (VLV)-Q52 Organisations regulating advertising on pay TV channels (unprompted) QREGAD2 Can't remember-Q52 Organisations regulating advertising on pay TV channels (unprompted) QREGAD2 Aware of organisation but can't remember name-Q52 Organisations regulating advertising on pay TV channels (unprompted) QREGAD2 Don't Know-Q52 Organisations regulating advertising on pay TV channels (unprompted) QREGAD2 Other-Q52 Organisations regulating advertising on pay TV channels (unprompted) QREGAD2 No organisation does this-Q52 Organisations regulating advertising on pay TV channels (unprompted) QMUCHR2 Q53 Level of regulation of pay TV ads QCOMADS ASA (Advertising Standards Authority)-Q54 Who to contact if upset about content of advertising on ITV, C4 & C5 QCOMADS BBC (British Broadcasting Corporation)-Q54 Who to contact if upset about content of advertising on ITV, C4 & C5 QCOMADS BSC (Broadcasting Standards Commission)-Q54 Who to contact if upset about content of advertising on ITV, C4 & C5 QCOMADS Government-Q54 Who to contact if upset about content of advertising on ITV, C4 & C5 QCOMADS ITC (Independent Television Commission)-Q54 Who to contact if upset about content of advertising on ITV, C4 & C5 QCOMADS ITV companies \ ITV Association-Q54 Who to contact if upset about content of advertising on ITV, C4 & C5 QCOMADS (OFTEL) Office Of Telecommunications-Q54 Who to contact if upset about content of advertising on ITV, C4 & C5 QCOMADS (OFT) Office of Fair Trading-Q54 Who to contact if upset about content of advertising on ITV, C4 & C5 QCOMADS The channel/ broadcaster/ station-Q54 Who to contact if upset about content of advertising on ITV, C4 & C5 QCOMADS Trading Standards Office-Q54 Who to contact if upset about content of advertising on ITV, C4 & C5 QCOMADS Complaints programmes on TV such as Points of View, Right to Reply and Watchdog-Q54 Who to contact if upset about content of advertising on ITV, C4 & C5 QCOMADS Complaints programmes on the radio such as Feedback-Q54 Who to contact if upset about content of advertising on ITV, C4 & C5 QCOMADS Mediawatch (formerly known as the National Viewers & Listeners Assoc) / Mary Whitehouse-Q54 Who to contact if upset about content of advertising on ITV, C4 QCOMADS Can't remember-Q54 Who to contact if upset about content of advertising on ITV, C4 & C5 QCOMADS Aware of organisation but can't remember name-Q54 Who to contact if upset about content of advertising on ITV, C4 & C5 QCOMADS My MP Parliament-Q54 Who to contact if upset about content of advertising on ITV, C4 & C5 QCOMADS The Complaints Commission/ Complaints Board-Q54 Who to contact if upset about content of advertising on ITV, C4 & C5 QCOMADS Don't Know-Q54 Who to contact if upset about content of advertising on ITV, C4 & C5 QCOMADS Other-Q54 Who to contact if upset about content of advertising on ITV, C4 & C5 QCOMADS No organisation does this-Q54 Who to contact if upset about content of advertising on ITV, C4 & C5 QCOMAD2 ASA (Advertising Standards Authority)-Q55 Who to contact if upset about advertising on pay TV channels (unprompted) QCOMAD3 BBC (British Broadcasting Corporation)-Q55 Who to contact if upset about advertising on pay TV channels (unprompted) QCOMAD4 BSC (Broadcasting Standards Commission)-Q55 Who to contact if upset about advertising on pay TV channels (unprompted) QCOMAD5 Government-Q55 Who to contact if upset about advertising on pay TV channels (unprompted) QCOMAD6 ITC (Independent Television Commission)-Q55 Who to contact if upset about advertising on pay TV channels (unprompted) QCOMAD7 ITV companies \ ITV Association-Q55 Who to contact if upset about advertising on pay TV channels (unprompted) QCOMAD8 (OFTEL) Office Of Telecommunications-Q55 Who to contact if upset about advertising on pay TV channels (unprompted) QCOMAD9 (OFT) Office of Fair Trading-Q55 Who to contact if upset about advertising on pay TV channels (unprompted) QCOMAD10 The channel/ broadcaster/ station-Q55 Who to contact if upset about advertising on pay TV channels (unprompted) QCOMAD11 Trading Standards Office-Q55 Who to contact if upset about advertising on pay TV channels (unprompted) QCOMAD12 Complaints programmes on TV such as Points of View, Right to Reply and Watchdog-Q55 Who to contact if upset about advertising on pay TV channels (unprom QCOMAD13 Complaints programmes on the radio such as Feedback-Q55 Who to contact if upset about advertising on pay TV channels (unprompted) QCOMAD14 Mediawatch (formerly known as the National Viewers & Listeners Assoc) / Mary Whitehouse-Q55 Who to contact if upset about advertising on pay TV channels QCOMAD15 Voice of the Listener and Viewer (VLV)-Q55 Who to contact if upset about advertising on pay TV channels (unprompted) QCOMAD16 Can't remember-Q55 Who to contact if upset about advertising on pay TV channels (unprompted) QCOMAD17 Aware of organisation but can't remember name-Q55 Who to contact if upset about advertising on pay TV channels (unprompted) QCOMAD18 Don't Know-Q55 Who to contact if upset about advertising on pay TV channels (unprompted) QCOMAD19 Other-Q55 Who to contact if upset about advertising on pay TV channels (unprompted) QCOMAD20 No organisation does this-Q55 Who to contact if upset about advertising on pay TV channels (unprompted) QNEWLOC Q56 Main source of local news (prompted) QLOCTV Q57 Performance of TV company in providing local news QNEWSCO Q58 Main source of news in Scotland (prompted) QNEWWAL Q59 Main source of Welsh news (prompted) QNEWNIR Q60 Main source of Northern Irish news (prompted) QNEWUK Q61 Main source of UK news (prompted) QUKFAIR Q62 Most fair and unbiased source of UK news coverage (prompted) QNEWWRL Q63 Main source of world news (prompted) QNEWWR2 Q64 Second source of world news (prompted) QWRFAIR Q65 Most fair and unbiased source of world news coverage (prompted) QIMPROV Q66 Whether programmes have improved, got worse or stayed about the same QWORSE More repeats-Q67 How feels programmes have got worse over the past year QWORSE More bad language-Q67 How feels programmes have got worse over the past year QWORSE More violence-Q67 How feels programmes have got worse over the past year QWORSE More sex-Q67 How feels programmes have got worse over the past year QWORSE Advertising-too much-Q67 How feels programmes have got worse over the past year QWORSE Not enough quality /all the programmes are rubbish-Q67 How feels programmes have got worse over the past year QWORSE Less variety /no new programmes/ all channels show the same programmes-Q67 How feels programmes have got worse over the past year QWORSE Less interesting for me/ I find the programmes dull-Q67 How feels programmes have got worse over the past year QWORSE More soaps/poor soaps-Q67 How feels programmes have got worse over the past year QWORSE More cheap /american imports-Q67 How feels programmes have got worse over the past year QWORSE More Quiz /game shows-Q67 How feels programmes have got worse over the past year QWORSE More old films-Q67 How feels programmes have got worse over the past year QWORSE Too many trailers /programmes sponsership /ads-Q67 How feels programmes have got worse over the past year QWORSE More /too much sport-Q67 How feels programmes have got worse over the past year QWORSE Worse dramas-Q67 How feels programmes have got worse over the past year QWORSE Poor sports coverage-Q67 How feels programmes have got worse over the past year QWORSE Too many reality TV programmes-Q67 How feels programmes have got worse over the past year QWORSE Not enough comedy /poor quality comedy-Q67 How feels programmes have got worse over the past year QWORSE Too many cookery /gardening programmes-Q67 How feels programmes have got worse over the past year QWORSE N/A-Q67 How feels programmes have got worse over the past year QWORSE Other-Q67 How feels programmes have got worse over the past year QWORSE Don't Know-Q67 How feels programmes have got worse over the past year QWORSE Not Stated-Q67 How feels programmes have got worse over the past year QIMPRO Improved quality-Q68 How feels programmes have improved over the past year QIMPRO Wider range of programmes-Q68 How feels programmes have improved over the past year QIMPRO More interesting-Q68 How feels programmes have improved over the past year QIMPRO More/better dramas-Q68 How feels programmes have improved over the past year QIMPRO More/better films-Q68 How feels programmes have improved over the past year QIMPRO More for young people-Q68 How feels programmes have improved over the past year QIMPRO Better documentaries-Q68 How feels programmes have improved over the past year QIMPRO Better news coverage-Q68 How feels programmes have improved over the past year QIMPRO Good Soaps-Q68 How feels programmes have improved over the past year QIMPRO More channels /choice-Q68 How feels programmes have improved over the past year QIMPRO Other-Q68 How feels programmes have improved over the past year QIMPRO Don't Know-Q68 How feels programmes have improved over the past year QSTAND Q69 Whether programmes have improved, got worse or stayed the same in terms of standards of taste and decency QSTANDI BBC1-Q70 Channels which have improved in terms of standards of taste and decency QSTANDI BBC2-Q70 Channels which have improved in terms of standards of taste and decency QSTANDI ITV1-Q70 Channels which have improved in terms of standards of taste and decency QSTANDI Channel 4 (S4C in Wales)-Q70 Channels which have improved in terms of standards of taste and decency QSTANDI Channel 5-Q70 Channels which have improved in terms of standards of taste and decency QSTANDI Sky One-Q70 Channels which have improved in terms of standards of taste and decency QSTANDI Sky Movies - Premier, Moviemax & Cinema-Q70 Channels which have improved in terms of standards of taste and decency QSTANDI Sky Sports 1 / 2 / 3 / Extra-Q70 Channels which have improved in terms of standards of taste and decency QSTANDI Film Four-Q70 Channels which have improved in terms of standards of taste and decency QSTANDI ALL OF THEM-Q70 Channels which have improved in terms of standards of taste and decency QSTANDI Don't Know-Q70 Channels which have improved in terms of standards of taste and decency QSTANDW BBC1-Q71 Channels which have got worse in terms of standards of taste and decency QSTANDW BBC2-Q71 Channels which have got worse in terms of standards of taste and decency QSTANDW ITV1-Q71 Channels which have got worse in terms of standards of taste and decency QSTANDW Channel 4 (S4C in Wales)-Q71 Channels which have got worse in terms of standards of taste and decency QSTANDW Channel 5-Q71 Channels which have got worse in terms of standards of taste and decency QSTANDW Sky One-Q71 Channels which have got worse in terms of standards of taste and decency QSTANDW Sky News-Q71 Channels which have got worse in terms of standards of taste and decency QSTANDW Sky Movies - Premier, Moviemax & Cinema-Q71 Channels which have got worse in terms of standards of taste and decency QSTANDW Sky Sports 1 / 2 / 3 / Extra-Q71 Channels which have got worse in terms of standards of taste and decency QSTANDW Living-Q71 Channels which have got worse in terms of standards of taste and decency QSTANDW MTV-Q71 Channels which have got worse in terms of standards of taste and decency QSTANDW BBC News 24-Q71 Channels which have got worse in terms of standards of taste and decency QSTANDW UK Style-Q71 Channels which have got worse in terms of standards of taste and decency QSTANDW British Eurosport-Q71 Channels which have got worse in terms of standards of taste and decency QSTANDW E4-Q71 Channels which have got worse in terms of standards of taste and decency QSTANDW Sky Box Office-Q71 Channels which have got worse in terms of standards of taste and decency QSTANDW The History Channel-Q71 Channels which have got worse in terms of standards of taste and decency QSTANDW Animal Planet-Q71 Channels which have got worse in terms of standards of taste and decency QSTANDW Bravo-Q71 Channels which have got worse in terms of standards of taste and decency QSTANDW Carlton Cinema-Q71 Channels which have got worse in terms of standards of taste and decency QSTANDW Cartoon Network-Q71 Channels which have got worse in terms of standards of taste and decency QSTANDW Film Four-Q71 Channels which have got worse in terms of standards of taste and decency QSTANDW Granada Men & Motors-Q71 Channels which have got worse in terms of standards of taste and decency QSTANDW Local cable channel-Q71 Channels which have got worse in terms of standards of taste and decency QSTANDW MBC-Q71 Channels which have got worse in terms of standards of taste and decency QSTANDW Playboy TV-Q71 Channels which have got worse in terms of standards of taste and decency QSTANDW Television X - The Fantasy Channel-Q71 Channels which have got worse in terms of standards of taste and decency QSTANDW The Adult Channel-Q71 Channels which have got worse in terms of standards of taste and decency QSTANDW UK Drama-Q71 Channels which have got worse in terms of standards of taste and decency QSTANDW ALL OF THEM-Q71 Channels which have got worse in terms of standards of taste and decency QSTANDW Don't Know-Q71 Channels which have got worse in terms of standards of taste and decency QQUALIT Q72 Whether programmes have improved, got worse or stayed the same in terms of quality QQUALI BBC1-Q73 Channels which have improved in terms of quality QQUALI BBC2-Q73 Channels which have improved in terms of quality QQUALI ITV1-Q73 Channels which have improved in terms of quality QQUALI Channel 4 (S4C in Wales)-Q73 Channels which have improved in terms of quality QQUALI Channel 5-Q73 Channels which have improved in terms of quality QQUALI Sky One-Q73 Channels which have improved in terms of quality QQUALI Sky News-Q73 Channels which have improved in terms of quality QQUALI Sky Movies - Premier, Moviemax & Cinema-Q73 Channels which have improved in terms of quality QQUALI The Discovery Channel-Q73 Channels which have improved in terms of quality QQUALI UK Gold-Q73 Channels which have improved in terms of quality QQUALI Sky Sports 1 / 2 / 3 / Extra-Q73 Channels which have improved in terms of quality QQUALI BBC News 24-Q73 Channels which have improved in terms of quality QQUALI E4-Q73 Channels which have improved in terms of quality QQUALI Sky Sports News-Q73 Channels which have improved in terms of quality QQUALI VH-1 (i.e. VH one)-Q73 Channels which have improved in terms of quality QQUALI The History Channel-Q73 Channels which have improved in terms of quality QQUALI Animal Planet-Q73 Channels which have improved in terms of quality QQUALI BBC Choice-Q73 Channels which have improved in terms of quality QQUALI Boomerang-Q73 Channels which have improved in terms of quality QQUALI Challenge TV-Q73 Channels which have improved in terms of quality QQUALI Discovery Home and Leisure-Q73 Channels which have improved in terms of quality QQUALI National Geographic-Q73 Channels which have improved in terms of quality QQUALI UK Horizons-Q73 Channels which have improved in terms of quality QQUALI ALL OF THEM-Q73 Channels which have improved in terms of quality QQUALI Don't Know-Q73 Channels which have improved in terms of quality QQUALW BBC1-Q74 Channels which have got worse in terms of quality QQUALW BBC2-Q74 Channels which have got worse in terms of quality QQUALW ITV1-Q74 Channels which have got worse in terms of quality QQUALW Channel 4 (S4C in Wales)-Q74 Channels which have got worse in terms of quality QQUALW Channel 5-Q74 Channels which have got worse in terms of quality QQUALW Sky One-Q74 Channels which have got worse in terms of quality QQUALW Sky News-Q74 Channels which have got worse in terms of quality QQUALW Sky Movies - Premier, Moviemax & Cinema-Q74 Channels which have got worse in terms of quality QQUALW Living-Q74 Channels which have got worse in terms of quality QQUALW MTV-Q74 Channels which have got worse in terms of quality QQUALW E4-Q74 Channels which have got worse in terms of quality QQUALW ITN News-Q74 Channels which have got worse in terms of quality QQUALW ITV2 / S2 / TVYOU-Q74 Channels which have got worse in terms of quality QQUALW Nick Jr-Q74 Channels which have got worse in terms of quality QQUALW The Adult Channel-Q74 Channels which have got worse in terms of quality QQUALW ALL OF THEM-Q74 Channels which have got worse in terms of quality QQUALW Don't Know-Q74 Channels which have got worse in terms of quality QBIAS1 BBC1-Q75 Whether any channels have any political bias (unprompted) QBIAS1 BBC2-Q75 Whether any channels have any political bias (unprompted) QBIAS1 ITV1-Q75 Whether any channels have any political bias (unprompted) QBIAS1 Channel 4 (S4C in Wales)-Q75 Whether any channels have any political bias (unprompted) QBIAS1 Channel 5-Q75 Whether any channels have any political bias (unprompted) QBIAS1 Sky One-Q75 Whether any channels have any political bias (unprompted) QBIAS1 Sky News-Q75 Whether any channels have any political bias (unprompted) QBIAS1 BBC News 24-Q75 Whether any channels have any political bias (unprompted) QBIAS1 ALL OF THEM-Q75 Whether any channels have any political bias (unprompted) QBIAS1 Don't Know-Q75 Whether any channels have any political bias (unprompted) QBIAS1 Other-Q75 Whether any channels have any political bias (unprompted) QBIAS1 NO POLITICAL BIAS-Q75 Whether any channels have any political bias (unprompted) QBIA BBC1 - Q76 Which parties channels favour (unprompted) QBIA BBC2 - Q76 Which parties channels favour (unprompted) QBIA ITV1 - Q76 Which parties channels favour (unprompted) QBIA Channel 4 (S4C in Wales) - Q76 Which parties channels favour (unprompted) QBIA Channel 5 - Q76 Which parties channels favour (unprompted) QBIA Sky One - Q76 Which parties channels favour (unprompted) QBIA Sky News - Q76 Which parties channels favour (unprompted) QBIA ALL OF THEM - Q76 Which parties channels favour (unprompted) QOFFENS Q77 Whether offended by things seen or heard on TV QOFFCHA BBC1-Q78 Channels on which see or hear things which find offensive QOFFCHA BBC2-Q78 Channels on which see or hear things which find offensive QOFFCHA ITV1-Q78 Channels on which see or hear things which find offensive QOFFCHA Channel 4 (S4C in Wales)-Q78 Channels on which see or hear things which find offensive QOFFCHA Channel 5-Q78 Channels on which see or hear things which find offensive QOFFCHA Sky One-Q78 Channels on which see or hear things which find offensive QOFFCHA Sky News-Q78 Channels on which see or hear things which find offensive QOFFCHA Sky Movies - Premier, Moviemax & Cinema-Q78 Channels on which see or hear things which find offensive QOFFCHA The Discovery Channel-Q78 Channels on which see or hear things which find offensive QOFFCHA UK Gold-Q78 Channels on which see or hear things which find offensive QOFFCHA Sky Sports 1 / 2 / 3 / Extra-Q78 Channels on which see or hear things which find offensive QOFFCHA Living-Q78 Channels on which see or hear things which find offensive QOFFCHA MTV-Q78 Channels on which see or hear things which find offensive QOFFCHA E4-Q78 Channels on which see or hear things which find offensive QOFFCHA The History Channel-Q78 Channels on which see or hear things which find offensive QOFFCHA BBC Parliament-Q78 Channels on which see or hear things which find offensive QOFFCHA Bravo-Q78 Channels on which see or hear things which find offensive QOFFCHA Cartoon Network-Q78 Channels on which see or hear things which find offensive QOFFCHA Fox Kids-Q78 Channels on which see or hear things which find offensive QOFFCHA Television X - The Fantasy Channel-Q78 Channels on which see or hear things which find offensive QOFFCHA The Adult Channel-Q78 Channels on which see or hear things which find offensive QOFFCHA ALL OF THEM-Q78 Channels on which see or hear things which find offensive QOFFCHA Other-Q78 Channels on which see or hear things which find offensive QOFFCHA Don't Know-Q78 Channels on which see or hear things which find offensive QOFF Bad language-BBC1 - Q79 What seen or heard which found offensive QOFF Sex / nudity-BBC1 - Q79 What seen or heard which found offensive QOFF Violence (in general)-BBC1 - Q79 What seen or heard which found offensive QOFF Brass Eye/ Chris Morris-BBC1 - Q79 What seen or heard which found offensive QOFF Biased/unfair programme-BBC1 - Q79 What seen or heard which found offensive QOFF Disrespectful /Intrusive-BBC1 - Q79 What seen or heard which found offensive QOFF Gays or lesbians-BBC1 - Q79 What seen or heard which found offensive QOFF Go too far bad taste-BBC1 - Q79 What seen or heard which found offensive QOFF Insulting/making fun of people-BBC1 - Q79 What seen or heard which found offensive QOFF Jokes about /portrayal of the royal family-BBC1 - Q79 What seen or heard which found offensive QOFF News coverage of of disturbing events/scenes-BBC1 - Q79 What seen or heard which found offensive QOFF Political Bias-BBC1 - Q79 What seen or heard which found offensive QOFF Programmes about paedophilia-BBC1 - Q79 What seen or heard which found offensive QOFF Racism-BBC1 - Q79 What seen or heard which found offensive QOFF Shown at the wrong time/children might see-BBC1 - Q79 What seen or heard which found offensive QOFF Violance towards/abuse of children-BBC1 - Q79 What seen or heard which found offensive QOFF Vulgarity/lavatory/smutty humour-BBC1 - Q79 What seen or heard which found offensive QOFF Programme content/bad programmes (general)-BBC1 - Q79 What seen or heard which found offensive QOFF Other-BBC1 - Q79 What seen or heard which found offensive QOFF Not Stated-BBC1 - Q79 What seen or heard which found offensive QOFF Bad language-BBC2 - Q79 What seen or heard which found offensive QOFF Sex / nudity-BBC2 - Q79 What seen or heard which found offensive QOFF Violence (in general)-BBC2 - Q79 What seen or heard which found offensive QOFF Brass Eye/ Chris Morris-BBC2 - Q79 What seen or heard which found offensive QOFF Disrespectful /Intrusive-BBC2 - Q79 What seen or heard which found offensive QOFF Go too far bad taste-BBC2 - Q79 What seen or heard which found offensive QOFF Political Bias-BBC2 - Q79 What seen or heard which found offensive QOFF Racism-BBC2 - Q79 What seen or heard which found offensive QOFF Violance towards/abuse of children-BBC2 - Q79 What seen or heard which found offensive QOFF Vulgarity/lavatory/smutty humour-BBC2 - Q79 What seen or heard which found offensive QOFF Programme content/bad programmes (general)-BBC2 - Q79 What seen or heard which found offensive QOFF Other-BBC2 - Q79 What seen or heard which found offensive QOFF Not Stated-BBC2 - Q79 What seen or heard which found offensive QOFF Bad language-ITV1 - Q79 What seen or heard which found offensive QOFF Sex / nudity-ITV1 - Q79 What seen or heard which found offensive QOFF Violence (in general)-ITV1 - Q79 What seen or heard which found offensive QOFF Brass Eye/ Chris Morris-ITV1 - Q79 What seen or heard which found offensive QOFF Biased/unfair programme-ITV1 - Q79 What seen or heard which found offensive QOFF Disrespectful /Intrusive-ITV1 - Q79 What seen or heard which found offensive QOFF Encourages criminal behaviour-ITV1 - Q79 What seen or heard which found offensive QOFF Gays or lesbians-ITV1 - Q79 What seen or heard which found offensive QOFF Go too far bad taste-ITV1 - Q79 What seen or heard which found offensive QOFF Insulting/making fun of people-ITV1 - Q79 What seen or heard which found offensive QOFF Jokes about /portrayal of religion/blasphemy-ITV1 - Q79 What seen or heard which found offensive QOFF News coverage of of disturbing events/scenes-ITV1 - Q79 What seen or heard which found offensive QOFF Political Bias-ITV1 - Q79 What seen or heard which found offensive QOFF Racism-ITV1 - Q79 What seen or heard which found offensive QOFF Shown at the wrong time/children might see-ITV1 - Q79 What seen or heard which found offensive QOFF Violance towards/abuse of children-ITV1 - Q79 What seen or heard which found offensive QOFF Vulgarity/lavatory/smutty humour-ITV1 - Q79 What seen or heard which found offensive QOFF Programme content/bad programmes (general)-ITV1 - Q79 What seen or heard which found offensive QOFF Other-ITV1 - Q79 What seen or heard which found offensive QOFF Not Stated-ITV1 - Q79 What seen or heard which found offensive QOFF Bad language-Channel 4 (S4C in Wales) - Q79 What seen or heard which found offensive QOFF Sex / nudity-Channel 4 (S4C in Wales) - Q79 What seen or heard which found offensive QOFF Violence (in general)-Channel 4 (S4C in Wales) - Q79 What seen or heard which found offensive QOFF Brass Eye/ Chris Morris-Channel 4 (S4C in Wales) - Q79 What seen or heard which found offensive QOFF Disrespectful /Intrusive-Channel 4 (S4C in Wales) - Q79 What seen or heard which found offensive QOFF Go too far bad taste-Channel 4 (S4C in Wales) - Q79 What seen or heard which found offensive QOFF Insulting/making fun of people-Channel 4 (S4C in Wales) - Q79 What seen or heard which found offensive QOFF Jokes about /portrayal of the royal family-Channel 4 (S4C in Wales) - Q79 What seen or heard which found offensive QOFF Political Bias-Channel 4 (S4C in Wales) - Q79 What seen or heard which found offensive QOFF Programmes about paedophilia-Channel 4 (S4C in Wales) - Q79 What seen or heard which found offensive QOFF Programme content/bad programmes (general)-Channel 4 (S4C in Wales) - Q79 What seen or heard which found offensive QOFF N/A-Channel 4 (S4C in Wales) - Q79 What seen or heard which found offensive QOFF Other-Channel 4 (S4C in Wales) - Q79 What seen or heard which found offensive QOFF Not Stated-Channel 4 (S4C in Wales) - Q79 What seen or heard which found offensive QOFF Bad language-Channel 5 - Q79 What seen or heard which found offensive QOFF Sex / nudity-Channel 5 - Q79 What seen or heard which found offensive QOFF Violence (in general)-Channel 5 - Q79 What seen or heard which found offensive QOFF Brass Eye/ Chris Morris-Channel 5 - Q79 What seen or heard which found offensive QOFF Disrespectful /Intrusive-Channel 5 - Q79 What seen or heard which found offensive QOFF Go too far bad taste-Channel 5 - Q79 What seen or heard which found offensive QOFF Insulting/making fun of people-Channel 5 - Q79 What seen or heard which found offensive QOFF Political Bias-Channel 5 - Q79 What seen or heard which found offensive QOFF Racism-Channel 5 - Q79 What seen or heard which found offensive QOFF Programme content/bad programmes (general)-Channel 5 - Q79 What seen or heard which found offensive QOFF Other-Channel 5 - Q79 What seen or heard which found offensive QOFF Not Stated-Channel 5 - Q79 What seen or heard which found offensive QOFF Bad language-Sky One - Q79 What seen or heard which found offensive QOFF Sex / nudity-Sky One - Q79 What seen or heard which found offensive QOFF Violence (in general)-Sky One - Q79 What seen or heard which found offensive QOFF Sexism-Sky One - Q79 What seen or heard which found offensive QOFF Other-Sky One - Q79 What seen or heard which found offensive QOFF Not Stated-Sky One - Q79 What seen or heard which found offensive QOFF Bad language-Sky News - Q79 What seen or heard which found offensive QOFF Biased/unfair programme-Sky News - Q79 What seen or heard which found offensive QOFF Disrespectful /Intrusive-Sky News - Q79 What seen or heard which found offensive QOFF Bad language-Sky Movies - Premier, Moviemax & Cinema - Q79 What seen or heard which found offensive QOFF Sex / nudity-Sky Movies - Premier, Moviemax & Cinema - Q79 What seen or heard which found offensive QOFF Violence (in general)-Sky Movies - Premier, Moviemax & Cinema - Q79 What seen or heard which found offensive QOFF Not Stated-Sky Movies - Premier, Moviemax & Cinema - Q79 What seen or heard which found offensive QOFF Violence (in general)-The Discovery Channel - Q79 What seen or heard which found offensive QOFF Programmes about paedophilia-The Discovery Channel - Q79 What seen or heard which found offensive QOFF Programme content/bad programmes (general)-The Discovery Channel - Q79 What seen or heard which found offensive QOFF UK Gold - Q79 What seen or heard which found offensive QOFF Bad language-Living - Q79 What seen or heard which found offensive QOFF Sex / nudity-Living - Q79 What seen or heard which found offensive QOFF Violence (in general)-Living - Q79 What seen or heard which found offensive QOFF Not Stated-Living - Q79 What seen or heard which found offensive QOFF MTV - Q79 What seen or heard which found offensive QOFF Bad language-E4 - Q79 What seen or heard which found offensive QOFF Sex / nudity-E4 - Q79 What seen or heard which found offensive QOFF Violence (in general)-E4 - Q79 What seen or heard which found offensive QOFF Not Stated-E4 - Q79 What seen or heard which found offensive QOFF BBC Parliament - Q79 What seen or heard which found offensive QOFF Bad language-Bravo - Q79 What seen or heard which found offensive QOFF Sex / nudity-Bravo - Q79 What seen or heard which found offensive QOFF Violence (in general)-Bravo - Q79 What seen or heard which found offensive QOFF Not Stated-Bravo - Q79 What seen or heard which found offensive QOFF Bad language-Cartoon Network - Q79 What seen or heard which found offensive QOFF Sex / nudity-Cartoon Network - Q79 What seen or heard which found offensive QOFF Violence (in general)-Cartoon Network - Q79 What seen or heard which found offensive QOFF Bad language-Fox Kids - Q79 What seen or heard which found offensive QOFF Violence (in general)-Fox Kids - Q79 What seen or heard which found offensive QOFF Bad language-Television X - The Fantasy Channel - Q79 What seen or heard which found offensive QOFF Sex / nudity-Television X - The Fantasy Channel - Q79 What seen or heard which found offensive QOFF Violence (in general)-Television X - The Fantasy Channel - Q79 What seen or heard which found offensive QOFF Bad language-The Adult Channel - Q79 What seen or heard which found offensive QOFF Sex / nudity-The Adult Channel - Q79 What seen or heard which found offensive QOFF Violence (in general)-The Adult Channel - Q79 What seen or heard which found offensive QOFF Bad language-ALL OF THEM - Q79 What seen or heard which found offensive QOFF Sex / nudity-ALL OF THEM - Q79 What seen or heard which found offensive QOFF Violence (in general)-ALL OF THEM - Q79 What seen or heard which found offensive QOFF Biased/unfair programme-ALL OF THEM - Q79 What seen or heard which found offensive QOFF Disrespectful /Intrusive-ALL OF THEM - Q79 What seen or heard which found offensive QOFF Gays or lesbians-ALL OF THEM - Q79 What seen or heard which found offensive QOFF News coverage of of disturbing events/scenes-ALL OF THEM - Q79 What seen or heard which found offensive QOFF Violance towards/abuse of children-ALL OF THEM - Q79 What seen or heard which found offensive QOFF Vulgarity/lavatory/smutty humour-ALL OF THEM - Q79 What seen or heard which found offensive QOFF Programme content/bad programmes (general)-ALL OF THEM - Q79 What seen or heard which found offensive QOFF Other-ALL OF THEM - Q79 What seen or heard which found offensive QOFF Not Stated-ALL OF THEM - Q79 What seen or heard which found offensive QREACT Switch off-Q80 How reacted to being offended QREACT Switch over-Q80 How reacted to being offended QREACT Complain to broadcaster (via letter/phone/email)-Q80 How reacted to being offended QREACT Complain to regulator (via letter/phone/email)-Q80 How reacted to being offended QREACT Continue watching / do nothing-Q80 How reacted to being offended QREACT Leave the room-Q80 How reacted to being offended QREACT Complain/ talk friends or family about it-Q80 How reacted to being offended QREACT N/A-Q80 How reacted to being offended QREACT Other-Q80 How reacted to being offended QREACT Don't Know-Q80 How reacted to being offended QREACT Not Stated-Q80 How reacted to being offended QREAC2 Yes, with a friend-Q81 Whether discussed offensive television material with anyone else QREAC3 Yes, with family-Q81 Whether discussed offensive television material with anyone else QREAC4 Yes, with a work colleague-Q81 Whether discussed offensive television material with anyone else QREAC5 Yes, discussed with someone else (specify)-Q81 Whether discussed offensive television material with anyone else QREAC6 No, don't discuss it-Q81 Whether discussed offensive television material with anyone else QCON Q82 Whether too much, too little, or right amount of sex on TV QCON Q82 Whether too much, too little, or right amount of violence on TV QCON Q82 Whether too much, too little, or right amount of swearing on TV QCON Q82 Whether too much, too little, or right amount of intrusion into other people's private lives on TV QCON Q82 Whether too much, too little, or right amount of unfair treatment of people or organisations on TV QCO3 Q83 How feel about there being too much sex on TV QCO3 Q83 How feel about there being too much violence on TV QCO3 Q83 How feel about there being too much swearing on TV QCO3 Q83 How feel about there being too much intrusion into other people's private lives on TV QCO3 Q83 How feel about there being too much unfair treatment of people or organisations on TV QMEMOR2 Q84 Most memorable TV moment (unprompted) QRESPON Q85 Who is responsible for ensuring children don't see unsuitable programmes QWATER1 Q86 Whether aware of existence of watershed QWATER2 Q87 What time watershed is (terrestrial TV) QWATER3 Q88 Whether 9pm watershed is too early, late or about right QWATER4 Q89 Whether aware of existence of 2 watersheds within multi-channel TV QWATER5 8 o'clock too early-Q90 Whether two tier watersheds are 'about right' QWATER5 8 o'clock too late-Q90 Whether two tier watersheds are 'about right' QWATER5 10 o'clock too early-Q90 Whether two tier watersheds are 'about right' QWATER5 10 o'clock too late-Q90 Whether two tier watersheds are 'about right' QWATER5 Prefer 9 o'clock-Q90 Whether two tier watersheds are 'about right' QWATER5 8 o'clock about right-Q90 Whether two tier watersheds are 'about right' QWATER5 10 o'clock about right-Q90 Whether two tier watersheds are 'about right' QWATER5 Don't Know-Q90 Whether two tier watersheds are 'about right' QPPVPIN Q91 Whether relaxed rules for viewing on pay per view are a good idea QWATER6 Q92 Whether was aware of relaxed rules for pay per view QPREVEN Q93 Whether actively prevented children having access to certain TV programmes QHOWPRE Parent block (equipment/software used to prevent children accessing certain TV programmes)-Q94 How prevented children from having access to certain progra QHOWPRE Turned off-Q94 How prevented children from having access to certain programmes QHOWPRE Switched channel-Q94 How prevented children from having access to certain programmes QHOWPRE Sent to bed-Q94 How prevented children from having access to certain programmes QHOWPRE Take them out of room-Q94 How prevented children from having access to certain programmes QHOWPRE Telling them-Q94 How prevented children from having access to certain programmes QHOWPRE Other-Q94 How prevented children from having access to certain programmes QPREVOF Q95 How frequently prevented children from having access to certain TV programmes QBLOCK Q96 Whether multi channel system has feature facilitating blocking particular channels QBLWORK By using PIN number or password-Q97 How blocking system works QBLWORK By removing a card / smart card-Q97 How blocking system works QBLWORK By both a PIN number / password and a card-Q97 How blocking system works QBLWORK Other-Q97 How blocking system works QBLWORK Don't Know-Q97 How blocking system works QBLKUSE Q98 Whether uses blocking facility QINTERE News - Q99 Whether interested in specific genre of TV programme QINTERE Drama - Q99 Whether interested in specific genre of TV programme QINTERE Light entertainment, such as quizzes, comedies, chat shows and popular music - Q99 Whether interested in specific genre of TV programme QINTERE Factual programmes, that is a straightforward factual account of a subject, without analysis or opinion - Q99 Whether interested in specific genre of TV programm QINTERE Children's programmes - Q99 Whether interested in specific genre of TV programme QINTERE Arts programmes - Q99 Whether interested in specific genre of TV programme QINTERE Religious programmes - Q99 Whether interested in specific genre of TV programme QINTERE Sport - Q99 Whether interested in specific genre of TV programme QINTERE Current Affairs, that is a programme explaining and analysing current events - Q99 Whether interested in specific genre of TV programme QINTERE Regional programmes - Q99 Whether interested in specific genre of TV programme QINTERE Educational programmes, that is for adult viewers, usually with accompanying literature available - Q99 Whether interested in specific genre of TV programme QAVA News - Q100 Whether programme should be available for others QAVA Drama - Q100 Whether programme should be available for others QAVA Light entertainment, such as quizzes, comedies, chat shows and popular music - Q100 Whether programme should be available for others QAVA Factual programmes, that is a straightforward factual account of a subject, without analysis or opinion - Q100 Whether programme should be available for others QAVA Children's programmes - Q100 Whether programme should be available for others QAVA Arts programmes - Q100 Whether programme should be available for others QAVA Religious programmes - Q100 Whether programme should be available for others QAVA Sport - Q100 Whether programme should be available for others QAVA Current Affairs, that is a programme explaining and analysing current events - Q100 Whether programme should be available for others QAVA Regional programmes - Q100 Whether programme should be available for others QAVA Educational programmes, that is for adult viewers, usually with accompanying literature available - Q100 Whether programme should be available for others QSTA I think films shown after 10pm should have sex, violence or swearing cut out - Q101 Whether agrees or disagrees with statement QSTA If people want to pay extra to watch particularly sexually explicit programmes not available on other TV channels they should be allowed to do so - Q101 Whethe QSTA If people want to pay extra to watch particularly violent programmes not available on other TV channels they should be allowed to do so - Q101 Whether agrees o QSTA Things that are likely to upset or offend even a minority of people should not be shown on television - Q101 Whether agrees or disagrees with statement QSTA The television channels I receive at the moment give me all the choice I want - Q101 Whether agrees or disagrees with statement QSTA I would be willing to pay a reasonable amount to get other services such as home banking, home shopping and the internet through my television - Q101 Wheth QSTA Interactive services such as email, games and internet access, delivered through digital television, offer valuable services to viewers - Q101 Whether agrees or d QSTATE2 Q102 Agreement with statement: QSTATE4 Q103 Agreement with statement: QACC Current affairs such as Panorama and Question Time - Q104 How often programmes are accurate QACC Nature and Wildlife - Q104 How often programmes are accurate QACC News - Q104 How often programmes are accurate QACC Documentaries such as Network First and Cutting Edge - Q104 How often programmes are accurate QACC Dramatised reconstructions where real people's stories are portrayed by actors, such as 999 - Q104 How often programmes are accurate QHON Fly on the wall documentaries or docu soaps such as hotel, airline - Q105 How often programmes are honest in their portrayal of the true picture QHON Daytime talk shows such as Trisha or Jerry Springer - Q105 How often programmes are honest in their portrayal of the true picture QHON Shows about real people placed in new situations such as Castaway, Big Brother or Survivor - Q105 How often programmes are honest in their portrayal of the tr QADLIKE Humour/comedy/funny-Q106 What like about TV advertising (unprompted) QADLIKE Some are entertaining-Q106 What like about TV advertising (unprompted) QADLIKE The music/jingles-Q106 What like about TV advertising (unprompted) QADLIKE Gives you a break/gives you time to make a cup of tea-Q106 What like about TV advertising (unprompted) QADLIKE Some are clever-Q106 What like about TV advertising (unprompted) QADLIKE Tell you about new products/brings them to your attention-Q106 What like about TV advertising (unprompted) QADLIKE Show you what's available/gives you an idea of what to buy-Q106 What like about TV advertising (unprompted) QADLIKE Some are good/there are some good ads-Q106 What like about TV advertising (unprompted) QADLIKE Some are informative/factual-Q106 What like about TV advertising (unprompted) QADLIKE Animals in advertisements-Q106 What like about TV advertising (unprompted) QADLIKE Well thought out/well put together-Q106 What like about TV advertising (unprompted) QADLIKE Memorable/catchy/sticks in your memory-Q106 What like about TV advertising (unprompted) QADLIKE Pays for programmes/keeps licence fee down-Q106 What like about TV advertising (unprompted) QADLIKE N/A-Q106 What like about TV advertising (unprompted) QADLIKE Other-Q106 What like about TV advertising (unprompted) QADLIKE Don't Know-Q106 What like about TV advertising (unprompted) QADLIKE Nothing / don't like ads-Q106 What like about TV advertising (unprompted) QADDLIK Interrupt/break up programmes-Q107 What dislike about TV advertising (unprompted) QADDLIK Don't like adverts in the middle of films-Q107 What dislike about TV advertising (unprompted) QADDLIK Repetition/repeated over and over again-Q107 What dislike about TV advertising (unprompted) QADDLIK There are too many/too much advertising-Q107 What dislike about TV advertising (unprompted) QADDLIK Some are silly/pointless-Q107 What dislike about TV advertising (unprompted) QADDLIK Some are irritating/get on your nerves-Q107 What dislike about TV advertising (unprompted) QADDLIK They are boring/uninteresting-Q107 What dislike about TV advertising (unprompted) QADDLIK Insult your intelligence/treat you like idiots/as gullible-Q107 What dislike about TV advertising (unprompted) QADDLIK Some are offensive/crude/go too far/over the top-Q107 What dislike about TV advertising (unprompted) QADDLIK Don't Know what some are advertising-Q107 What dislike about TV advertising (unprompted) QADDLIK Some are abstract/obscure/don't make sense-Q107 What dislike about TV advertising (unprompted) QADDLIK They don't always tell the truth/misleading-Q107 What dislike about TV advertising (unprompted) QADDLIK Encourage children to ask for toys/expensive products-Q107 What dislike about TV advertising (unprompted) QADDLIK Most are poor/rubbish/a waste of time-Q107 What dislike about TV advertising (unprompted) QADDLIK Too noisy/volume of music/loud-Q107 What dislike about TV advertising (unprompted) QADDLIK Everything/their very existence-Q107 What dislike about TV advertising (unprompted) QADDLIK Too much sex in them/using sex to sell products-Q107 What dislike about TV advertising (unprompted) QADDLIK Don't like adverts aimed at children-Q107 What dislike about TV advertising (unprompted) QADDLIK Some are biased-Q107 What dislike about TV advertising (unprompted) QADDLIK Adverts for loan companies/insurance/financial credit-Q107 What dislike about TV advertising (unprompted) QADDLIK Ladies hygiene/feminine products-Q107 What dislike about TV advertising (unprompted) QADDLIK Go on for too long/duration too long-Q107 What dislike about TV advertising (unprompted) QADDLIK Other-Q107 What dislike about TV advertising (unprompted) QADDLIK Don't Know-Q107 What dislike about TV advertising (unprompted) QADDLIK Nothing/don't dislike anything about ads-Q107 What dislike about TV advertising (unprompted) QADDLIK Not Stated-Q107 What dislike about TV advertising (unprompted) QADHEAR Programme sponsorship such as Cadburys' sponsorship of Coronation Street-Q108 Forms of advertising/sponsorship and trailers aware of (prompted) QADHEAR Trailers or promotions for particular programmes-Q108 Forms of advertising/sponsorship and trailers aware of (prompted) QADHEAR Trailers or promotions for particular television channels-Q108 Forms of advertising/sponsorship and trailers aware of (prompted) QADHEAR Don't Know-Q108 Forms of advertising/sponsorship and trailers aware of (prompted) QADHEAR None of these-Q108 Forms of advertising/sponsorship and trailers aware of (prompted) QADSTAT Q109 How feels about level of advertising on terrestrial television QADLEVE Q110 How feel about level of advertising on satellite, cable and digital channels QLEVSPO Q111 How feels about level of programme sponsorship credits QLEVTRA Q112 How feels about level of trailers or promotions QADS Are informative about products or issues - Q113 How often find statement about TV advertising to be true QADS Interfere with your enjoyment of programmes - Q113 How often find statement about TV advertising to be true QADS Are truthful - Q113 How often find statement about TV advertising to be true QADS Are clever - Q113 How often find statement about TV advertising to be true QADS Encourage negative or harmful stereotypes - Q113 How often find statement about TV advertising to be true QADS Are well produced - Q113 How often find statement about TV advertising to be true QADS Are too loud (the volume) - Q113 How often find statement about TV advertising to be true QADS Give you something to talk about - Q113 How often find statement about TV advertising to be true QADS Are embarrassing - Q113 How often find statement about TV advertising to be true QADS Show undesirable behaviour that children might copy - Q113 How often find statement about TV advertising to be true QADST1 Adverts for beauty products/adverts showing thin women-Are clever - Q114 What means by encourage negative or harmful stereotypes QADST1 Show women doing all the housework/in the kitchen-Are clever - Q114 What means by encourage negative or harmful stereotypes QADST1 Make men appear stupid-Are clever - Q114 What means by encourage negative or harmful stereotypes QADST1 Make people appear stupid-Are clever - Q114 What means by encourage negative or harmful stereotypes QADST1 Any mention of car adverts-Are clever - Q114 What means by encourage negative or harmful stereotypes QADST1 Any mention of adverts for alcoholic drinks-Are clever - Q114 What means by encourage negative or harmful stereotypes QADST1 Manipulate/influence children-Are clever - Q114 What means by encourage negative or harmful stereotypes QADST1 Stereotype women-Are clever - Q114 What means by encourage negative or harmful stereotypes QADST1 Racist/stereotype different races-Are clever - Q114 What means by encourage negative or harmful stereotypes QADST1 Violence/bad behaviour that children might copy-Are clever - Q114 What means by encourage negative or harmful stereotypes QADST1 Tango adverts (any mention of)-Are clever - Q114 What means by encourage negative or harmful stereotypes QADST1 Portrayal of perfect/model family eg mum, dad and two children (any mention)-Are clever - Q114 What means by encourage negative or harmful stereotypes QADST1 Not like real life/exaggerated (unspecific)-Are clever - Q114 What means by encourage negative or harmful stereotypes QADST1 Negative portrayal of old people-Are clever - Q114 What means by encourage negative or harmful stereotypes QADST1 Negative portrayal of the disabled-Are clever - Q114 What means by encourage negative or harmful stereotypes QADST1 Stereotyping specific types of people-Are clever - Q114 What means by encourage negative or harmful stereotypes QADST1 Portrayal of perfect people/perfect family life-Are clever - Q114 What means by encourage negative or harmful stereotypes QADST1 N/A-Are clever - Q114 What means by encourage negative or harmful stereotypes QADST1 Other-Are clever - Q114 What means by encourage negative or harmful stereotypes QADST1 Don't Know-Are clever - Q114 What means by encourage negative or harmful stereotypes QADST2 Tango adverts (any mention of)-Are embarrassing - Q115 What means by show undesirable behaviour that children might copy QADST2 Adverts showing alcoholic drinks/alcopops-Are embarrassing - Q115 What means by show undesirable behaviour that children might copy QADST2 Fighting/violence/bad behaviour-Are embarrassing - Q115 What means by show undesirable behaviour that children might copy QADST2 Bad manners/lack of respect for others-Are embarrassing - Q115 What means by show undesirable behaviour that children might copy QADST2 Children copy bad behaviour-Are embarrassing - Q115 What means by show undesirable behaviour that children might copy QADST2 Junk food/sweets-Are embarrassing - Q115 What means by show undesirable behaviour that children might copy QADST2 Sexual context/innuendoes/nudity (any mention of)-Are embarrassing - Q115 What means by show undesirable behaviour that children might copy QADST2 Cars/speeding (any mention of)-Are embarrassing - Q115 What means by show undesirable behaviour that children might copy QADST2 Encourage children to ask for things/materialism/greed-Are embarrassing - Q115 What means by show undesirable behaviour that children might copy QADST2 N/A-Are embarrassing - Q115 What means by show undesirable behaviour that children might copy QADST2 Other-Are embarrassing - Q115 What means by show undesirable behaviour that children might copy QADST2 Don't Know-Are embarrassing - Q115 What means by show undesirable behaviour that children might copy QMISLEA Q116 Whether ever found advertising misleading QMISLE2 Shampoo adverts-Q117 Which advertisement found misleading QMISLE2 Cosmetics in general-Q117 Which advertisement found misleading QMISLE2 Washing powders-Q117 Which advertisement found misleading QMISLE2 Kitchen cleaners-Q117 Which advertisement found misleading QMISLE2 Bathroom cleaners-Q117 Which advertisement found misleading QMISLE2 Toilet cleaners-Q117 Which advertisement found misleading QMISLE2 Toothpaste-Q117 Which advertisement found misleading QMISLE2 Adverts for chocolate-Q117 Which advertisement found misleading QMISLE2 Accident insurance companies-Q117 Which advertisement found misleading QMISLE2 Food/soft drinks (any mention of)-Q117 Which advertisement found misleading QMISLE2 Cleaning products (general)-Q117 Which advertisement found misleading QMISLE2 Other financial services-Q117 Which advertisement found misleading QMISLE2 Car Insurance-any mention of-Q117 Which advertisement found misleading QMISLE2 N/A-Q117 Which advertisement found misleading QMISLE2 Other-Q117 Which advertisement found misleading QMISLE2 Don't Know-Q117 Which advertisement found misleading QOFFEND Q118 Whether ever found advertising offensive QOFF2 Any sanitary towel/tampon adverts-Q119 Which advertisement found offensive QOFF2 Car adverts (unspecific)-Q119 Which advertisement found offensive QOFF2 Tango (any mention)-Q119 Which advertisement found offensive QOFF2 Nudity/sex (any mention)-Q119 Which advertisement found offensive QOFF2 Baby flying through sky/man in a grave (X-box)-Q119 Which advertisement found offensive QOFF2 NSPCC/child cruelty/helpline-Q119 Which advertisement found offensive QOFF2 Pot Noodle advert-Q119 Which advertisement found offensive QOFF2 N/A-Q119 Which advertisement found offensive QOFF2 Other-Q119 Which advertisement found offensive QOFF2 Don't Know-Q119 Which advertisement found offensive QOFFTIM Q120 Whether there are any times when an offensive advertisement would be acceptable QOFTRAD Q121 How often these days do you listen to the radio? QRADTV Q122 Whether listens to the radio via their TV QRADOFF Bad language-Q123 Whether ever been offended by any of the following on a radio programme QRADOFF Sex-Q123 Whether ever been offended by any of the following on a radio programme QRADOFF Violence (in general)-Q123 Whether ever been offended by any of the following on a radio programme QRADOFF Music / song lyrics-Q123 Whether ever been offended by any of the following on a radio programme QRADOFF Bad treatment of callers by presenters-Q123 Whether ever been offended by any of the following on a radio programme QRADOFF Biased/unfair programmes-Q123 Whether ever been offended by any of the following on a radio programme QRADOFF Disrespectful/intrusive-Q123 Whether ever been offended by any of the following on a radio programme QRADOFF Gays or lesbians-Q123 Whether ever been offended by any of the following on a radio programme QRADOFF Go too far/bad taste-Q123 Whether ever been offended by any of the following on a radio programme QRADOFF Insulting/making fun of people-Q123 Whether ever been offended by any of the following on a radio programme QRADOFF Jokes about/portrayal of religion/blasphemy-Q123 Whether ever been offended by any of the following on a radio programme QRADOFF Jokes about/portrayal of the Royal Family-Q123 Whether ever been offended by any of the following on a radio programme QRADOFF Political bias-Q123 Whether ever been offended by any of the following on a radio programme QRADOFF Racism-Q123 Whether ever been offended by any of the following on a radio programme QRADOFF Violence towards/abuse of children-Q123 Whether ever been offended by any of the following on a radio programme QRADOFF Other-Q123 Whether ever been offended by any of the following on a radio programme QRADOFF Don't Know-Q123 Whether ever been offended by any of the following on a radio programme QRADOFF Never been offended-Q123 Whether ever been offended by any of the following on a radio programme QRADACT Made an official complaint-Q124 Action taken as a result of being offended QRADACT Turn off the radio-Q124 Action taken as a result of being offended QRADACT Change to another station-Q124 Action taken as a result of being offended QRADACT Did nothing/continued listening-Q124 Action taken as a result of being offended QRADACT Don't Know-Q124 Action taken as a result of being offended QRADACT Other-Q124 Action taken as a result of being offended QRADAC2 Yes, with a friend-Q125 Whether discussed offensive radio material with anyone else QRADAC2 Yes, with family-Q125 Whether discussed offensive radio material with anyone else QRADAC2 Yes, with a work colleague-Q125 Whether discussed offensive radio material with anyone else QRADAC2 Yes, discussed with someone else (specify)-Q125 Whether discussed offensive radio material with anyone else QRADAC2 Don't Know-Q125 Whether discussed offensive radio material with anyone else QRADAC2 No, didn't discuss it-Q125 Whether discussed offensive radio material with anyone else QRADCOM ASA (Advertising Standards Authority)-Q126 Who to contact re: complaints about a radio programme (unprompted) QRADCOM BBC (British Broadcasting Corporation)-Q126 Who to contact re: complaints about a radio programme (unprompted) QRADCOM BSC (Broadcasting Standards Commission)-Q126 Who to contact re: complaints about a radio programme (unprompted) QRADCOM Government-Q126 Who to contact re: complaints about a radio programme (unprompted) QRADCOM ITC (Independent Television Commission)-Q126 Who to contact re: complaints about a radio programme (unprompted) QRADCOM (OFTEL) Office Of Telecommunications-Q126 Who to contact re: complaints about a radio programme (unprompted) QRADCOM (OFT) Office of Fair Trading-Q126 Who to contact re: complaints about a radio programme (unprompted) QRADCOM The channel/ broadcaster/ station-Q126 Who to contact re: complaints about a radio programme (unprompted) QRADCOM Complaints programmes on TV such as Points of View, Right to Reply and Watchdog-Q126 Who to contact re: complaints about a radio programme (unprompted QRADCOM Complaints programmes on Radio such as Feedback-Q126 Who to contact re: complaints about a radio programme (unprompted) QRADCOM Mediawatch (formerly known as National Viewers & Listeners Assoc) / Mary Whitehouse-Q126 Who to contact re: complaints about a radio programme (unpromp QRADCOM Radio Authority-Q126 Who to contact re: complaints about a radio programme (unprompted) QRADCOM Voice of the Listener and Viewer (VLV)-Q126 Who to contact re: complaints about a radio programme (unprompted) QRADCOM Can't remember-Q126 Who to contact re: complaints about a radio programme (unprompted) QRADCOM Aware of organisation but can't remember name-Q126 Who to contact re: complaints about a radio programme (unprompted) QRADCOM Don't Know-Q126 Who to contact re: complaints about a radio programme (unprompted) QRADCOM Other-Q126 Who to contact re: complaints about a radio programme (unprompted) QRADCOM No organisation does this-Q126 Who to contact re: complaints about a radio programme (unprompted) QINTERN At home-Q127 Whether can access the Internet QINTERN At work (out of home)-Q127 Whether can access the Internet QINTERN At school-Q127 Whether can access the Internet QINTERN At university-Q127 Whether can access the Internet QINTERN At public place (Internet cafe, library, etc)-Q127 Whether can access the Internet QINTERN On WAP/Internet mobile phone-Q127 Whether can access the Internet QINTERN Elsewhere (friends, relatives, etc)-Q127 Whether can access the Internet QINTERN Don't Know-Q127 Whether can access the Internet QINTERN No, can not access the internet-Q127 Whether can access the Internet QINTOFT Q128 How frequently uses the internet QINTLON Q129 How long have been using the Internet QINTUSE Business purposes-Q130 What uses the Internet at home for QINTUSE School/college/university work-Q130 What uses the Internet at home for QINTUSE Using e-mail-Q130 What uses the Internet at home for QINTUSE News/ current affairs-Q130 What uses the Internet at home for QINTUSE Sports information-Q130 What uses the Internet at home for QINTUSE Shopping/ information for shopping-Q130 What uses the Internet at home for QINTUSE Travel / looking for holiday information-Q130 What uses the Internet at home for QINTUSE Research / looking for information-Q130 What uses the Internet at home for QINTUSE Browsing for fun-Q130 What uses the Internet at home for QINTUSE To get information about a particular TV programme-Q130 What uses the Internet at home for QINTUSE To listen or download music-Q130 What uses the Internet at home for QINTUSE To look at job opportunities-Q130 What uses the Internet at home for QINTUSE To play games-Q130 What uses the Internet at home for QINTUSE To take part in discussion groups/ or online chat-Q130 What uses the Internet at home for QINTUSE Internet banking-Q130 What uses the Internet at home for QINTUSE Other-Q130 What uses the Internet at home for QINTTV Q131 Whether accessed the Internet via home TV QINTREG Q132 Views on internet regulation QINTCOM ASA (Advertising Standards Authority)-Q133 Which organisation would contact if upset by anything seen on the Internet (unprompted) QINTCOM BBC (British Broadcasting Corporation)-Q133 Which organisation would contact if upset by anything seen on the Internet (unprompted) QINTCOM BSC (Broadcasting Standards Commission)-Q133 Which organisation would contact if upset by anything seen on the Internet (unprompted) QINTCOM Government-Q133 Which organisation would contact if upset by anything seen on the Internet (unprompted) QINTCOM ITC (Independent Television Commission)-Q133 Which organisation would contact if upset by anything seen on the Internet (unprompted) QINTCOM (OFTEL) Office Of Telecommunications-Q133 Which organisation would contact if upset by anything seen on the Internet (unprompted) QINTCOM (OFT) Office of Fair Trading-Q133 Which organisation would contact if upset by anything seen on the Internet (unprompted) QINTCOM Trading Standards Office-Q133 Which organisation would contact if upset by anything seen on the Internet (unprompted) QINTCOM The Police-Q133 Which organisation would contact if upset by anything seen on the Internet (unprompted) QINTCOM Complaints programmes on Radio such as Feedback-Q133 Which organisation would contact if upset by anything seen on the Internet (unprompted) QINTCOM Internet Watch Foundation-Q133 Which organisation would contact if upset by anything seen on the Internet (unprompted) QINTCOM Internet Service Provider (eg. AOL, Freeserve, etc..)-Q133 Which organisation would contact if upset by anything seen on the Internet (unprompted) QINTCOM Voice of the Listener and Viewer (VLV)-Q133 Which organisation would contact if upset by anything seen on the Internet (unprompted) QINTCOM Can't remember-Q133 Which organisation would contact if upset by anything seen on the Internet (unprompted) QINTCOM Aware of organisation but can't remember name-Q133 Which organisation would contact if upset by anything seen on the Internet (unprompted) QINTCOM The website operator-Q133 Which organisation would contact if upset by anything seen on the Internet (unprompted) QINTCOM Other-Q133 Which organisation would contact if upset by anything seen on the Internet (unprompted) QINTCOM Don't Know-Q133 Which organisation would contact if upset by anything seen on the Internet (unprompted) QINTCOM No organisation does this-Q133 Which organisation would contact if upset by anything seen on the Internet (unprompted) QINTRES A hotline for reporting illegal material on the internet-Q134 Methods aware of to restrict access to Internet QINTRES Controls offered by on-line internet suppliers which allow access to certain sites to be restricted-Q134 Methods aware of to restrict access to Internet QINTRES Sites where you have to give your age-Q134 Methods aware of to restrict access to Internet QINTRES Software blocking access to sites which contain specific words or pictures-Q134 Methods aware of to restrict access to Internet QINTRES The Internet Watch Foundation-Q134 Methods aware of to restrict access to Internet QINTRES Don't Know-Q134 Methods aware of to restrict access to Internet QINTRES None of these-Q134 Methods aware of to restrict access to Internet QINTFIL Q135 Whether has Internet filtering tools in operation QINTLIF Norton Firewall-Q136 Internet filtering tools uses QINTLIF AOL-Q136 Internet filtering tools uses QINTLIF Microsoft-Q136 Internet filtering tools uses QINTLIF Passwords-Q136 Internet filtering tools uses QINTLIF Age group limits for different family members-Q136 Internet filtering tools uses QINTLIF Net Nanny (any mentions)-Q136 Internet filtering tools uses QINTLIF N/A-Q136 Internet filtering tools uses QINTLIF Other-Q136 Internet filtering tools uses QINTLIF Don't Know-Q136 Internet filtering tools uses QINTLIF Not Stated-Q136 Internet filtering tools uses QHOWINT Internet - search/find on-Q137 How would access Internet filtering tools QHOWINT Computer shop / store - asked for-Q137 How would access Internet filtering tools QHOWINT Friend / family - asked or told-Q137 How would access Internet filtering tools QHOWINT Computer magazine/trade journals-Q137 How would access Internet filtering tools QHOWINT Internet service provider-Q137 How would access Internet filtering tools QHOWINT Work-Q137 How would access Internet filtering tools QHOWINT Other-Q137 How would access Internet filtering tools QHOWINT Don't Know-Q137 How would access Internet filtering tools QPOLITI Q138 How interested in politics QGENELC Q139 Party would vote for in general election QVOTEAL Q140 Whether always voted for the specfic political party QPAPERS The Sun-Q141 Newspapers read QPAPERS Daily Mail-Q141 Newspapers read QPAPERS The Mirror-Q141 Newspapers read QPAPERS Daily Record-Q141 Newspapers read QPAPERS Daily Express-Q141 Newspapers read QPAPERS Daily Star-Q141 Newspapers read QPAPERS Daily Telegraph-Q141 Newspapers read QPAPERS The Guardian-Q141 Newspapers read QPAPERS The Independent-Q141 Newspapers read QPAPERS The Times-Q141 Newspapers read QPAPERS The Financial Times-Q141 Newspapers read QPAPERS The Scotsman-Q141 Newspapers read QPAPERS The Herald (Scotland)-Q141 Newspapers read QPAPERS The Western Mail-Q141 Newspapers read QPAPERS The Irish Post-Q141 Newspapers read QPAPERS Local/regional morning paper-Q141 Newspapers read QPAPERS Evening paper-Q141 Newspapers read QPAPERS n/a-Q141 Newspapers read QPAPERS Don't Know-Q141 Newspapers read QPAPERS Other-Q141 Newspapers read QPAPERS ANY MASS MARKET TABLOID-Q141 Newspapers read QPAPERS ANY MID MARKET TABLOID-Q141 Newspapers read QPAPERS ANY (MASS OR MID) TABLOID-Q141 Newspapers read QPAPERS MORE THAN 1 BROADSHEET-Q141 Newspapers read QPAPERS ANY BROADSHEET-Q141 Newspapers read QPAPERS None of these-Q141 Newspapers read QEDUCAG Q142 Age completed formal education QADULTS Q143 Number of adults living in household QETHNIC Q144 Ethnic origin QRELIG Q145 Practicing a religion QRECONT Q146 Whether is willing to be recontacted brk1 Terminal Education Age @brk21 None-Newspaper readership @brk22 Tabloids-Newspaper readership @brk23 Broadsheets-Newspaper readership brk3 ITV Region brk4 Age brk5 Age within sex @brk61 AB-Social Grade @brk62 C1-Social Grade @brk63 C2-Social Grade @brk64 DE-Social Grade @brk65 ABC1-Social Grade @brk66 C2DE-Social Grade brk7 Sex @brk81 Aged 0-3-Children in household @brk82 Aged 4-9-Children in household @brk83 Aged 10-15-Children in household @brk84 Any-Children in household @brk85 None-Children in household @brk91 Cable-Channels available @brk92 Satellite-Channels available @brk93 Terrestrial only-Channels available @brk94 All multi channel-Channels available @brk95 Multi channel digital-Channels available @brk96 Multi channel analogue-Channels available brk10 Channels watched most often brk11 Weight of TV viewing brk14 Working status brk15 Practicing religion brk16 Communications sophisticated brk17 Whether offended brk18 Ethnicity brk19 Age of oldest child brk20 Country brk21 Wave of fieldwork brk22 Age brk23 Age brk4rad Radio listening brk4int Internet usage @brkpap1 Mass market tabloids-Additional newspaper readership @brkpap2 Mid market tabloids-Additional newspaper readership @brkpap3 Any mass or mid market tabloid-Additional newspaper readership @brkpap4 Any broadsheet-Additional newspaper readership @brkpap5 More than one broadsheet-Additional newspaper readership @brkpap6 Tabloid and broadsheet-Additional newspaper readership @brkpap7 None-Additional newspaper readership rqtvsets Q2 Number of TV sets at home rqmulttv Q8 Number of TV's connected to multi-channel TV services rqkids@c Q9 Number of children in the household rqage1@c Q10 Age of eldest child rqage2@c Q13 Age of second eldest child rqage3@c Q16 Age of third eldest child rqage4@c Q19 Age of fourth eldest child rage Age

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