TV: the Public's View, 2002 - FINAL QUESTIONNAIRE TV2002 - JN: 1151411 - 22 Mar 2002 Quanquest V2.1 - QAL V2.2Bmrb12 - CAPI

TV: the Public's View, 2002 - FINAL QUESTIONNAIRE TV2002 - JN: 1151411 - 22 Mar 2002 Quanquest V2.1 - QAL V2.2Bmrb12 - CAPI

TV: The Public's View, 2002 - FINAL QUESTIONNAIRE TV2002 - JN: 1151411 - 22 Mar 2002 Quanquest v2.1 - QAL v2.2bmrb12 - CAPI TV2002 PLEASE SHOW SCREEN UNTIL OTHERWISE INSTRUCTED qTVsets How many TV sets are there in your home? (112 - 113) Numeric Range _____________ Don't Know Y (112) No TV sets at home X Permitted Range 1 TO 1 (One) , 2 TO 2 (Two) , 3 TO 3 (Three) , 4 TO 4 (Four) , 5 TO 5 (Five) , 6 TO 6 (Six) , 7 TO 7 (Seven) , 8 TO 99 (Eight +) znoTV IF qTVsets = Don't Know OR qTVsets = No TV sets at home - Termination with data (Quit) That's all the questions I need to ask you. Thank you for your help. qdays And during an average week, on how many days do you personally watch television? 7 days 1 (114) 6 days 2 5 days 3 3 or 4 days 4 1 or 2 days 5 Less often than once a week 6 Don't Know Y Don't watch TV X TV2002 - JN: 1151411 – FINAL - 22/03/02 Page 1 of 98 qhours On a day when you personally watch television, for about how many hours do you view on average? Less than 1 hour 1 (115) 1 hour but less than 2 hours 2 2 hours but less than 3 hours 3 3 hours but less than 4 hours 4 4 hours but less than 5 hours 5 5 hours but less than 6 hours 6 6 hours but less than 7 hours 7 7 hours but less than 8 hours 8 8 hours but less than 9 hours 9 9 hours or more 0 (116) Don't Know Y (115) TV2002 - JN: 1151411 – FINAL - 22/03/02 Page 2 of 98 qitems And which of the following do you, or does anyone in your household, have in your home at the moment? READ OUT AND CODE ALL THAT APPLY A teletext set 1 (117) A 'widescreen' television (INTERVIEWER, SHOW SHOWCARD A) 2 A stereo television 3 Cable TV 4 A satellite TV dish 5 A cable phone (i.e. a phone service supplied from your cable company rather than @ BT) 6 A video recorder 7 A video camera or camcorder 8 A mini disc player 9 An MP3 player 0 (118) A DVD or Digital Versatile Disc player that is viewed through a television or computer 1 A computer 2 A computer with PC TV or Video Capacity 3 A computer with access to the internet 4 A WAP mobile phone with access to the internet, this could be a personal or a business mobile phone 5 Video games such as Sega, Nintendo, Sony Playstation or Microsoft Xbox 6 ITV Digital, previously known as ON Digital 7 A TV service through your phone line, such as Home Choice 8 A Personal Video Recorder such as TiVo or Sky Plus 9 Digital Radio 0 (119) Don't Know Y (117) None of these X TV2002 - JN: 1151411 – FINAL - 22/03/02 Page 3 of 98 qdigita And do any of your televisions receive a digital television service, which first became available over the last 3 years? IF 'YES': IS THAT FROM SKY VIA A SATELLITE, FROM YOUR CABLE SUPPLIER VIA CABLE, FROM ONDIGITAL THROUGH AN ORDINARY AERIAL OR FROM SOMEWHERE ELSE? Yes, satellite 1 (120) Yes, from cable supplier via cable 2 Yes, via an ordinary aerial from ITV Digital, previously known as ONDigital 3 Yes, from another supplier such as Home Choice 4 No (analogue only - no digital television service received) 5 Don't Know Y IF qdigita = Yes, from cable supplier via cable THEN ASK: qcabdig qcabdig And have you had a new box from your cable supplier installed in your home in the last 3 years? Yes 1 (121) No 2 Don't Know Y End of Filter icabdig IF( NOT ( qTVsets = One OR qTVsets = Don't Know )) AND ( qitems = Cable TV OR qitems = A satellite TV dish OR qitems = ITV Digital, previously known as ON Digital OR qitems = A TV service through your phone line, such as Home Choice ) THEN ASK: qmultTV qmultTV You said earlier that you have &qTVsets& television sets. How many of these are connected to satellite, cable or a digital television service? IF NOT A SATELLITE, CABLE OR DIGITAL USER, PLEASE CODE AS '0'. (122 - 123) Numeric Range _____________ Don't Know Y (122) Permitted Range 0 TO 99 (Numeric Range) End of Filter imultic TV2002 - JN: 1151411 – FINAL - 22/03/02 Page 4 of 98 qkids How many children aged under 16 live in this household? (124 - 125) Numeric Range _____________ Don't Know Y (124) Refused Z Permitted Range 0 TO 0 (None) , 1 TO 1 (One) , 2 TO 2 (Two) , 3 TO 3 (Three) , 4 TO 4 (Four) , 5 TO 5 (Five) , 6 TO 6 (Six) , 7 TO 99 (7+) IF NOT ( qkids = None OR = Don't Know OR = Refused ) THEN ASK: qage1, qsex1, qacces1 qage1 Please could you tell me the age of the oldest child? (126 - 127) Numeric Range _____________ Don't Know Y (126) Refused Z Permitted Range 0 TO 15 (Numeric Range) qsex1 And is the oldest child male or female? Male 1 (128) Female 2 Don't Know Y Refused Z TV2002 - JN: 1151411 – FINAL - 22/03/02 Page 5 of 98 qacces1 And which, if any, of the following items does the eldest child have in their bedroom? Television 1 (129) A radio in any form (including radio alarms, radio cassettes & portable radios) 2 A satellite, cable or digital TV connection 3 A video recorder or playback machine 4 Video games console such as Sega, Nintendo, Sony Playstation or Microsoft Xbox 5 A computer 6 Internet access 7 Don't Know Y Refused Z None of these X IF NOT ( qkids = None OR qkids = Don't Know OR qkids = Refused OR qkids = One ) THEN ASK: qage2, qsex2, qacces2 qage2 Please could you tell me the age of the second oldest child? (130 - 131) Numeric Range _____________ Don't Know Y (130) Refused Z Permitted Range 0 TO 15 (Numeric Range) qsex2 And is the second oldest child male or female? Male 1 (132) Female 2 Don't Know Y Refused Z TV2002 - JN: 1151411 – FINAL - 22/03/02 Page 6 of 98 qacces2 And which, if any, of the following items does the second eldest child have in their bedroom? Television 1 (133) A radio in any form (including radio alarms, radio cassettes & portable radios) 2 A satellite, cable or digital TV connection 3 A video recorder or playback machine 4 Video games console such as Sega, Nintendo, Sony Playstation or Microsoft Xbox 5 A computer 6 Internet access 7 Don't Know Y Refused Z None of these X IF NOT ( qkids = None OR qkids = Don't Know OR qkids = Refused OR qkids = One OR qkids = Two ) THEN ASK: qage3, qsex3, qacces3 qage3 Please could you tell me the age of the third oldest child? (134 - 135) Numeric Range _____________ Don't Know Y (134) Refused Z Permitted Range 0 TO 15 (Numeric Range) qsex3 And is the third oldest child male or female? Male 1 (136) Female 2 Don't Know Y Refused Z TV2002 - JN: 1151411 – FINAL - 22/03/02 Page 7 of 98 qacces3 And which, if any, of the following items does the third eldest child have in their bedroom? Television 1 (137) A radio in any form (including radio alarms, radio cassettes & portable radios) 2 A satellite, cable or digital TV connection 3 A video recorder or playback machine 4 Video games console such as Sega, Nintendo, Sony Playstation or Microsoft Xbox 5 A computer 6 Internet access 7 Don't Know Y Refused Z None of these X IF NOT ( qkids = None OR qkids = Don't Know OR qkids = Refused OR qkids = One OR qkids = Two OR qkids = Three ) THEN ASK: qage4, qsex4, qacces4 qage4 Please could you tell me the age of the fourth oldest child? (138 - 139) Numeric Range _____________ Don't Know Y (138) Refused Z Permitted Range 0 TO 15 (Numeric Range) qsex4 And is the fourth oldest child male or female? Male 1 (140) Female 2 Don't Know Y Refused Z TV2002 - JN: 1151411 – FINAL - 22/03/02 Page 8 of 98 qacces4 And which, if any, of the following items does the fourth eldest child have in their bedroom? Television 1 (141) A radio in any form (including radio alarms, radio cassettes & portable radios) 2 A satellite, cable or digital TV connection 3 A video recorder or playback machine 4 Video games console such as Sega, Nintendo, Sony Playstation or Microsoft Xbox 5 A computer 6 Internet access 7 Don't Know Y Refused Z None of these X End of Filter ikids4 End of Filter ikids3 End of Filter ikids2 qparent And are you the parent or guardian of any of the children in the household? Yes 1 (142) No 2 Don't Know Y End of Filter ikids1 PLEASE READ OUT: 'The next section is about the television channels that you watch nowadays' PLEASE DO NOT SHOW SCREEN UNTIL OTHERWISE INSTRUCTED TV2002 - JN: 1151411 – FINAL - 22/03/02 Page 9 of 98 qonly1 Thinking of TV channels, if you could have ONLY ONE of the television channels you currently receive at home, which one would you choose? PLEASE SCROLL DOWN BBC1 1 (143) BBC2 2 ITV1 3 Channel 4 (S4C in Wales) 4 Channel 5 5 Sky One 6 Sky News 7 Sky Movies - Premier, Movimax & Cinema 8 The Discovery Channel 9 UK Gold 0 (144) Sky Sports 1 / 2 / 3 / Extra 1 Living 2 MTV 3 BBC News 24 4 UK Style 5 British Eurosport 6 E4 7 Sky Sports News 8 VH-1 (i.e.

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