Strategic Plan 2020 - 2024 Our Purpose

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Strategic Plan 2020 - 2024 Our Purpose STRATEGIC PLAN 2020 - 2024 OUR PURPOSE TO LEAD THE SUCCESS AND GROWTH OF HOCKEY IN QUEENSLAND Grow and retain our participation footprint by supporting our Member Associations to 1 deliver a great participation experience and competition frameworks 2 Increase our engagement with the hockey community and those who volunteer their time 3 Deliver development opportunities for coaches, umpires, technical officials, and volunteers 4 Drive the promotion and awareness of hockey in Queensland STRATEGIC PLAN 2020 - 2024 2 OUR VALUES #TEAMQLD It’s About the TEAM! Our organisation’s culture, conduct, and service is a day to day example of what we stand for. Hockey Queensland aims to be known for its constant drive for excellence – to be hockey’s best. The following behaviours are our expectations of ourselves, our Associations, our staff, our officials, and our players. COMMUNICATION Uphold honest, transparent, and effective communication at all times with stakeholders. Understand the importance of listening, asking for feedback, acting on feedback, and knowing what is required. UNITY One team who makes decisions based on “What is the best thing for hockey in Queensland?”. Loyalty, respect, and trust in yourself and other team members and stakeholders. DISCIPLINE AND WORK ETHIC Have a work ethic second to none. Be organised, be prepared, and pay attention to detail. Present yourself in a professional manner at all times to enhance the image of hockey in Queensland. Set personal and team goals and take full responsibility for achieving them. LEADERSHIP Choose to lead when appropriate. Recognise and respect when appropriate for others to lead. Bring a sense of ambition and optimism to all that we do. RESILIENCE Deal with non-perfect situations with courage and honesty. Use confidence, strength, tenacity, and a desire to succeed. STRATEGIC PLAN 2020 - 2024 3 OUR STRATEGIC PRIORITIES 1. GROW PARTICIPATION AND RETENTION Support and promote opportunities for all Queenslanders to start, play, and stay engaged with hockey. 2. ENSURE SUSTAINED SUCCESS Provide a pathway for athletes, coaches, and officials to achieve their potential at state, national, and international levels. 3. INCREASE THE VISIBILITY AND VIABILITY OF HOCKEY Position hockey through visibility of the Brisbane Blaze and broadcast content to increase awareness and deliver commercial value that will grow the sport and reduce the cost to members. 4. ENHANCE THE HOCKEY EXPERIENCE Deliver a safe and enjoyable sport for all. STRATEGIC PLAN 2020 - 2024 4 GROW PARTICIPATION AND RETENTION Support and promote opportunities for all Queenslanders to start, play, and stay engaged with hockey. HOW WE WILL MEASURE OBJECTIVE ACTIVITY SUCCESS 1.1 Support 1. Complete an analysis of program offerings • Increase the combined Associations to and develop base line data of our membership. total participation across all deliver models for 2. Co-design initiatives and programs for at risk categories by 20% by 2024. engaging new and segments. re-engaging lapsed 3. Develop marketing and promotional players, officials, and campaigns to encourage Queenslanders to take coaches. up and or stay in hockey. 4. Review and enhance the State Championship program and experience. 1.2 Implement 1. Develop inclusive hockey guidelines for • Develop baseline data of targeted diversity, Associations and Clubs. underrepresented groups in inclusive, and school 2. Educate and train volunteers on providing hockey and increase by 2% by programs. and delivering inclusive environments and 2024. programs. • 50% increase in school hockey 3. Support Associations to deliver more school by 2024. hockey. 4. Improve our relationship with School Sport Queensland. 1.3 Support 1. Complete and publish the State Wide Facility • Generate two (2) facility Associations Audit and Plan. funding commitments resulting throughout the 2. Develop a vision for hockey facilities as part in construction. facility lifecycle. of the Facility Plan. 3. Gain Federal, State, and Local Government support for hockey facilities in Queensland. 1.4 Showcase our 1. Develop and implement a program to bring • 50% growth in engagement ‘Hockey Heroes’ Queensland High Performance and elite players level across our digital to the Queensland to the community. platforms by 2024. community. 2. Broaden the scope of celebrating achievements from elite players to include all players, volunteers, coaches, officials, and all other heroes. STRATEGIC PLAN 2020 - 2024 5 ENSURE SUSTAINED SUCCESS Provide a pathway for athletes, coaches, and officials to achieve their potential at State, National and International levels. HOW WE WILL MEASURE OBJECTIVE ACTIVITY SUCCESS 2.1 Develop the 1. Identify and promote the playing pathway. • Top two (2) finish for all QLD player pathway with 2. Enhance and communicate the State Team State Teams competing at transparency and Selection process. National Championships. quality programs. 3. Create a calendar of development • Selection process is opportunities for all players. communicated and survey results indicate an understanding of the process. • Year-on-year increase in participation of development opportunities. 2.2 Build the pool 1. Identify the coaching and officiating needs • Set the coaching and officiating and capacity of across the state and set targets. targets for all levels for 2020 coaches, officials, 2. Develop and implement a development and beyond and meet those and volunteers. framework for coaches, officials, and volunteers. targets. 3. Develop and implement an education • Four (4) Internationally badged calendar for coaches, officials, and volunteers. Umpires (2 Male, 2 Female). 4. Provide reward and recognition opportunities • Two (2) Internationally badged for all our volunteers. Technical Officials (1 Male, 1 Female). 2.3 Enhance and 1. Establish base line data of Association • Increase the Association deliver a quality satisfaction. satisfaction with HQ. Association support 2. Provide a network for Associations to program. develop and learn from experts and from each other. 2.4 Continue to 1. Maintain and strengthen the relationship • 25% of National Squads partner with the with the HA High Performance unit and QAS selected are players developed QAS & HA to provide through regular communication and purposeful in QLD each year. support for athletes agreements. • Brisbane Blaze to participate in and a seamless 2. Provide an athlete centered approach to both Hockey One finals. transition along the develop and support our athletes. pathway. 2.5 Ensure the 1. Complete an organisation review with • Implement findings from sustainability of identified recommendations implemented. review. Hockey Queensland 2. Implement a financial reserves policy. • Reach reserves targets. through financial 3. Enhance the HQ data collection through the • Increase Revolutionise uptake and business use of Revolutionise. by 90% by 2024. operations. 4. Actively engage in and contribute to national • Attend and actively participate conversations on structure, resourcing and in the Hockey Co-Op project. opportunities that can benefit the hockey community. STRATEGIC PLAN 2020 - 2024 6 INCREASE THE VISIBILITY AND VIABILITY OF HOCKEY Position hockey through visibility of the Brisbane Blaze and broadcast content to increase awareness and deliver commercial value that will grow the sport and reduce the cost to members. HOW WE WILL MEASURE OBJECTIVE ACTIVITY SUCCESS 3.1 Develop strategic 1. Build partnerships with key media groups in • Audience engagement through partnerships that Queensland. media monitoring is increased maximise the 2. Foster closer working relationships with key by 20% by 2024. impact to hockey State and National Sporting, Health, and Active • Create two (2) new in Queensland and Recreation organisations. collaborative partnerships each benefit an active 3. Identify opportunities and partnerships that year. Queensland. influence State and National policies, structures and developments that impact our sport. 3.2 Deliver 1. Maximise the promotion and commercial • Increase commercial commercially viable viability of Hockey One in Queensland. partnerships and ticket sales to events to enable 2. Promote and realise commercial deliver Hockey One on budget. broader engagement opportunities for State Championships. • 75% of championships gain with hockey. 3. Generate strategic partnerships to enhance financial support. the sustainability of Hockey One. 4. Establish funding opportunities for State Championships. 3.3 Empower 1. Support Associations to promote hockey in • Increase marketing Queenslanders to their community. relationships with Associations enjoy hockey to 2. Promote the gender and age inclusive profile by 10% each year. improve their health of hockey. • Establish baseline data of the and wellbeing. 3. Support Associations to provide different profile of hockey in Queensland hockey offerings. in 2020. 4. Improve Queensland’s hockey knowledge. • Promote hockey in two (2) health and wellness media 5. Promote the community wellness our platforms generational family volunteers provide to our sport. 2.4 Pursue 1. Complete a State Hockey Centre Review. • State Hockey Centre is opportunities to 2. Consider new and commercial opportunities generating a surplus. diversify our revenue that enhance the visibility and awareness of • Deliver two (2) new commercial streams. hockey. activities contributing to Hockey Queensland revenue by 2024 STRATEGIC PLAN 2020 - 2024 7 ENHANCE THE HOCKEY EXPERIENCE Deliver a safe and enjoyable sport for all.
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