TOURISM DEVELOPMENT PLAN FOR THE SALDANHA BAY MUNICIPALITY PHASE 3 Prepared by Western Cape Office Suite 155, Private Bag X31, Knysna 6570 Tel (+27) 44 382-0100 Fax (+27) 44 382-2324
[email protected] This proposal remains the intellectual property of Seaton Thomson and Associates and no part of this document may, in any form or manner, directly or indirectly be distributed / made available to other professional firms and / or consultants. SALDANHA BAY TOURISM DEVELOPMENT STRATEGY TABLE OF CONTENTS 1.0 Portfolio of Tourism Development opportunities 4 1.1 Introduction 4 1.2 Cultural and Heritage/Events and Festivals 4 1.3 Ecotourism Activities 4 1.4 Saldanha Bay Tourism Organisation Functions 4 1.5 Saldanha Bay Municipality LED unit 4 1.6 Provincial Initiatives 5 1.7 Conclusions and Recommendations 5 2.0 Identified Priority Projects and Interventions 5 2.1 Introduction 5 2.2 Key Priority Tourism Development Projects 6 2.2.1 Project 1 - Increase the capacity/resources within the SBM LED Unit 6 2.2.2 Project 2 Municipal Resorts 6 2.2.3 Project 3 Develop and Market Key Tourism Icons – Identify, develop and 8 implement marketing strategy 2.2.3.1 Cape Palaeontology Tourism Route 8 2.2.3.2 Rock Art and Fossil Route 9 2.2.3.3 World Heritage Route 10 2.2.3.4 Project 4 Saldanha Bay Tourism Organisation 10 2.2.4 Project 5 West Coast Fossil Park - The development of the West Coast Fossil 12 Park on the R27 2.2.5 Project 6 Saldanha Bay Cultural/Heritage Museum 12 2.2.6 Project 7 Combat Seasonality 13 2.2.7 Project 8 Establish a Tourism Development