FY 2020 Washington Metropolitan Region
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TDM RESOURCE GUIDE AND STRATEGIC MARKETING PLAN VERSION 23 WASHINGTON, DC METROPOLITAN REGION FY 2020 FINAL REPORT December 17, 2019 ABSTRACT FY 2020 TDM Resource Guide and Strategic Marketing Plan Washington, DC Metropolitan Region Published: December 17, 2019 About Commuter Connections Commuter Connections, a program of the National Capital Region Transportation Planning Board at the Metropolitan Washington Council of Governments (COG), promotes bicycling to work, ridesharing, and other alternatives to drive alone commuting, provides ridematching for carpools and vanpools, incentive programs for alternative commuting, and offers the free Guaranteed Ride Home program. Commuter Connections is funded by the District of Columbia, Maryland, Virginia and U.S. Department of Transportation. Credits Authors: Nicholas Ramfos, Director, Transportation Operations Programs, COG Douglas Franklin, Senior TDM Marketing Specialist, COG Accommodations Policy Alternative formats of this document are available upon request. Visit www.mwcog.org/accommodations or call (202) 962-3300 or (202) 962-3213 (TDD). Title VI Nondiscrimination Policy The Metropolitan Washington Council of Governments (COG) fully complies with Title VI of the Civil Rights Act of 1964 and related statutes and regulations prohibiting discrimination in all programs and activities. For more information, to file a Title VI related complaint, or to obtain information in another language, visit www.mwcog.org/nondiscrimination or call (202) 962-3300. El Consejo de Gobiernos del Área Metropolitana de Washington (COG) cumple con el Título VI de la Ley sobre los Derechos Civiles de 1964 y otras leyes y reglamentos en todos sus programas y actividades. Para obtener más información, someter un pleito relacionado al Título VI, u obtener información en otro idioma, visite www.mwcog.org/nondiscrimination o llame al (202) 962-3300. - Table of Contents - FY 2020 TDM Resource Guide and SMP ~ Section One ~ Background……………………………………………………………………………………………………………………… Page 1 Executive Summary……………………………………………………………………………………………………………Page 3 Regional Activity Centers……………………………………………………………………………………………………Page 4 Mission Statement ……………………………………………………………………………………………………………Page 8 Acknowledgements……………………………………………………………………………………………………………Page 9 Guiding Principles of Strategic Marketing Plan…………………………………………………………………Page 11 Key Findings and Strategic Implications……………………………………………………………………………Page 12 Summary of Adopted Strategy for FY 2020………………………………………………………………………Page 19 ~ Section Two ~ Regional Profile…………………………………………………………………………………………………………………Page 24 Alternative Mode Profiles/Support Programs……………………………………………………………………Page 35 Carpools and Vanpools……………………………………………………………………………………………………Page 36 Transit…………………………………………………………………………………………………………………………… Page 39 Table - Summary of Bus Activity…………………………………………………………………………………… Page 44 Table - Summary of Rail Activity…………………………………………………………………………………… Page 50 Telework……………………………………………………………………………………………………………...…………Page 52 Bicycling/Walking……………………………………………………………………………………………………………Page 54 Bike Sharing……………………………………………………………………………………………………………………Page 59 E-Scooters ………………………………………………………………………………………………………………………Page 61 Car Sharing………………………………………………………………………………………………………………………Page 62 HOV Lanes/Express Lanes………………………………………………………………………………………………Page 64 Park & Ride Lots…………………………………………………………………………………………...…...………… Page 74 Guaranteed Ride Home………………………………………………………………………………………………… Page 77 Commuter Benefit Programs…………………………………………………………………………………………Page 78 Clean Air Partners……………………………………………………………………………………………………………Page 81 Incentives Programs……………………………………………………………………………………………………… Page 85 FY 2020 TDM Resource Guide and SMP ~ Section Two ~ Marketing Strategies for Network Members and Regional Partners…………………………………………….. Page 87 Calendar of Regional Events for FY 2020……………………………………………………………………………………...…Page 128 Regional Activity Center Profiles and Marketing Strategies Current Profile Inner Core …………………………………………………………………..………………………………………Page 129 Marketing Strategies District of Columbia…..………………………...………………………………………………………Page 132 Marketing Strategies Alexandria City ………….…..………………………...…………………………………………………Page 134 Marketing Strategies Arlington County …..………………………...……………………………………...……...…………Page 136 Current Profile Northern Virginia ………… ……………………………………………………………………………………Page 138 Marketing Strategies Fairfax County ……………………………………………………………………………………………Page 143 Marketing Strategies Loudoun County …………………………………………………………………………………………Page 146 Marketing Strategies Prince William County …………………………………………………………………………………Page 148 Current Profile Suburban Maryland ……………………………………………………………………………………………Page 150 Marketing Strategies Charles County ……………………………………………………………………………………………Page 157 Marketing Strategies Frederick County …………………………………………………………………………………………Page 159 Marketing Strategies Montgomery County ………………………………………………………………………………… Page 161 Marketing Strategies Prince George's County ………………………………………………………………………………Page 164 TDM Research Summaries……………………………………………………………………………………………………….………Page 166 Central Employment Core Cordon Count of Vehicular & Passenger Volumes 2013 (April 2014)…...…....Page 167 Commuter Research Summary Report Summary (April 2015)……………………………………………………...………Page 170 Performance of HOV Facilities On Freeways in The Washington Region 2014 (October 2015)……...….…Page 172 Commuter Connections Retention Rate Survey 2016 Report (September 2016)……..………………...…………Page 174 Capital Bikeshare Member Survey 2016 Report (February 2017)………………………………………………...………Page 180 Bike to Work Survey Report 2016 (May 2017)……………………………………………………………………………...…..…Page 184 State of the Commute Survey Report 2016 (June 2017)……………………………………………………………...…….…Page 189 Transportation Emission Reduction Measure Analysis Report FY 2015-2017 (Nov 2017)………...…………Page 198 Annual Placement Survey Report of Applicant Database FY18 (May 2018)……………………..………...………. Page 205 Congestion Management Process Technical Report (September 2018)……………………………………...…..….…Page 210 GRH Customer Satisfaction Survey Report Baltimore Region FY18 (March 2019)………………………...……… Page 216 GRH Customer Satisfaction Survey Report Washington, DC Region FY18 (March 2019)……………………… Page 219 GRH Applicant Technical Survey Baltimore Region & St. Mary's Co. 2019 Report (Sept 2019)……………… Page 223 GRH Applicant Technical Survey Washington, DC Region 2019 Report (Sept 2019)…………….…….......... Page 229 Employer Satisfaction Survey 2019 (October 2019)…………………………………………………..…………………………Page 236 BACKGROUND The first formal transportation demand management efforts for the Washington D.C. region began in the early 1970s, under the name Commuter Club, which was established by the Metropolitan Washington Council of Governments (COG), the General Services Administration, and the Greater Washington Board of Trade to provide basic Ridematching for carpools and vanpools. In subsequent years, the program grew into a COG- coordinated network of local rideshare agencies, and in 1989, it became the Ride Finders Network which provided free alternative transportation information and computerized ride matching services to area residents seeking to join car or vanpools or locate appropriate transit arrangements and park-and-ride locations. In 1996, the regional network was renamed Commuter Connections. In 1997, Commuter Connections expanded its services to include regional telework assistance and resources, its first website, a regional Guaranteed Ride Home (GRH) program, information on bicycling to work, InfoExpress commuter information kiosks, and free assistance to employers for the development and implementation of alternative commute programs and benefits. In 1998 Commuter Connections began to honor employers in the region through the Employer Recognition Awards program. Initially started as a DC-centric event by the Washington Area Bicyclist Association, in 2001, Bike to Work Day was rolled out as a regional entity by Commuter Connections. In 2003, Commuter Connections expanded its marketing efforts through the implementation of a regional mass marketing measure. The purpose of the measure was to brand the Commuter Connections name as the umbrella organization for commuter transportation information in the Washington metropolitan region and to subsequently increase the use of alternative forms of commuting. In 2008, Commuter Connections began coordinating Car Free Day as a regional event. In 2009, Commuter Connections introduced a carpool incentive project, ‘Pool Rewards, which was expanded in 2012 to include vanpools. In 2010, Commuter Connections expanded its Guaranteed Ride Home program to include the Baltimore region and St. Mary’s County. With origins beginning in 1974, Commuter Connections celebrated its fortieth year of service in 2014. In 2016, Commuter Connections introduced CarpoolNow, a real-time ridesharing mobile app. In 2017, Commuter Connections launched Flextime Rewards, developed in conjunction with the University of Maryland. The system sends notifications to commuters when heavier than normal traffic congestion is detected along their route, during peak travel periods. In 2019, Commuter Connections and the Maryland Transportation Institute at the University of Maryland launched incenTrip, a mobile app with personalized and real-time features to guide commuters to individually adjust their travel choices in exchange for rewards via the accumulation of points that can be redeemed for cash. Today, the Washington, DC region has some of the worst congestion in the country, however,