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Hcgazette Newsletter Volume 11 • Issue 3 • Third Quarter 2020 909 North Railroad Street Eagle River, WI 54521 (715) 479-4451 HHCCGG aazzeettttee “One of America’s Finest Small Market Radio Broadcasting Companies” In This “SO FAR…SO GOOD” Issue Heartland Stations COVID-19 Recovery Page 2 . ometime in year in the history of our Pres. Release March, for company through February about ten days, 29, 2020 and then we Page 3 . cancellation calls came in weren’t….just like that! It fas“Ster than we could write was shocking and devastat - Ashland News them,” said Heartland South ing at first until we could get General Sales Manager, Jeff our arms around the damage Page 4 . Wagner. “The phone never and determine a plan of ac - Eagle River News stopped ringing.” tion.” “Years of effort, establish - According to Heartland ac - Jim Coursolle, CRMC ing marketing relationships counting reports, Heartland President and CEO with our clients were usurped saw a little over one million by lockdown orders through - dollars ‘evaporate’ due to the Wendi Ell, newsletter out the U.S. and Wisconsin. COVID-19 pandemic lock - designer and publisher People discontinued their ad - down. At the end of June vertising because they were 2020, the company was forced to close their stores and down 28.19% from the businesses,” reported John Heartland June 2019 figures. One month later, at the end Warren, GM at Heartland It seemed like forever, but in of July 2020, the revenue www.heartlandcomm.com North, Ashland station cluster. just four months the com - deficit was reduced by about Jim Coursolle, Heartland pany had clawed its way 6% to 22.46%. Coursolle President and CEO, said, back from over 50% said, See Recovery , Page 7 “We were having the best COVID-19 revenue losses. THE COUNTRY CONCERT COVID COULDN’T KILL ince 1978, or for al - You see, Oneida County au - most 42 years, crowds thorities in concern for the have attended what has concert goer’s health, can - become the Northwood’s Pre - celled the famous concert mSier Country Music Festival. named after the Rhinelander Everything was set. Super monster moniker. The cancel - Stars such as Neal McCoy, lation disappointment turned Darius Rucker, Brett Eldredge, into a ‘Ho Hum’ or no concert Runaway June and many more at all. were on the docket. The tickets But hold the phone… off in were sold and thousands of a secret planning place the country music fans from all minds of Heartland Corporate over the Midwest had made Program Director Mike Wolf plans to spend their summer and Continuous (the ‘KEY’ vacation listening to their fa - word here) Hit Country Coy - vorite country stars and coun - ote 93.7 Country Music morn - try music. ing personality Jim Franklin Then the guitar licks that were meeting. It was TOP were set to play and the coun - SECRET stuff. been the Northwood’s Coun - international COVID-19 pan - try music stars that were set to You see CONTINUOUSLY try Music Festival time. Wolf demic was about to claim an - entice…couldn’t and almost – or going on 42 years – the and Franklin were over - other victiSme.e Concert , Page 7 didn’t. month of July had always whelmingly concerned. The Page 2 Volume 11 • Issue 3 • Third Quarter 2020 PPrreess.. RReelleeaassee ecently, I was talking with a About that same time, a Catholic priest at home and hide from one another. I friend of mine who is employed friend of mine wrote me an email. He said would tell them to be the first to grab up in Washington by a U.S. legisla - he had written out his sermon to be in ac - what they might want and not consider tor. We were discussing the current envi - cord with that Sunday’s Gospel which was what others might need. ronRment and how things always seem to the Story of the Apostles Afraid of the Since God wants them to take one day a happen at the just the appropriate moment Storm. He said he remembered the style week to rest from their labors, I would put to either attempt to that the late radio broadcaster Paul Harvey them out of work so they would have no condone or to obstruct had used in his radio broadcasts and de - need of rest. Since God invites them to a certain matter or cided to emulate it. gather together in church to seek solace issue. Those “pro or I thought what he wrote was particularly and comfort, I would close the churches con” actions always good and I thought I would share it with but keep the liquor stores open so they seem to happen at just you today. Please keep in mind that the could obtain Southern Comfort. the right moment, sort “Pres. Release” column is always meant to Since God invites them to trust and rely of like a scripted TV be an opinion column even though we on Him, I would tempt them to trust in or movie drama. So I Jim Coursolle work hard at expressing truthful opinions. government to provide for all their needs. said to him, “Gee, President, CEO From my priest friend: Since God is the source of truth, I would there certainly are a lot IF I WERE THE DEVIL try to limit what they are able to hear. I of ‘coincidences’ that If I were the Devil, the prince of dark - would try to turn truth upside down. I happen in Washington ness and the father of lies, what would I do would tell them that it is harmful if they on the political scene.” if I wanted to draw people away from try to gather to help anyone, but it is a His response was, “Jim, don’t you know God? wonderful thing if they if they gather in that everything that happens in Washing - Since God’s Word tells them to trust and large numbers to destroy property and hurt ton during an election year is because it IS not to fear, I think that I would start by people. I would tell them that it is a terri - an election year.” frightening them and put them into a ble thing to say that you respect all human I guess even though I suspected as panic. And since God’s Word tells them to life instead of saying that only some lives much, I never really thought that people care for each other, I think I would want matter. I would tell them to avoid contact would actually “plan” good and bad events them to believe that it’s everyone for with anyone and I would call it ‘social dis - to coincide with political agendas. Maybe themselves. tancing.’ See Devil , Page 7 I was a bit naive?” I would have “experts” tell them to stay July Top Sellers Birthday “Broadcasts” AUGUST 4th – Jim Franklin – Eagle River Sales Reps 27th – Jim Coursolle – Corporate Trish Keeley ......................$23,019 SEPTEMBER Diane Byington ..................$22,200 1st – Jeff Wagner – Eagle River Tammy Hollister..................$21,984 1st – Tyler Ostman – Ashland th Scott Larson ......................$14,383 9 – Brian Nowicki – Ashland 14th – Wendi Ell – Corporate OCTOBER 3rd – Marion Warren – Ashland 25th – Mike “Wolf” Ell – Eagle River Volume 11 • Issue 3 • Third Quarter 2020 Page 3 AAsshhllaanndd By John Warren, The Summer of 2020 General Manager WBSZ/WNXR/WJJH/WATW id the Summer of 2020 really happen? Well I’m not 100% sure. John Warren Heartland Communication’s Ashland AshDland Home and Sport Show General Manager had a last-minute postponement of the Spring Show due to Governor www.wbszfm.com Tony Evers statewide shut down. www.wnxrfm.com We had planned to move the Show to September 2020 however www.wjjhfm.com the fall has now been canceled as www.watwbay well. We’ll try again for the country.com Spring of 2021. The new date is set for March 26th, 27th and 28th 2021. Have you heard about the Mur - der Hornets? I hope they aren’t as Have you seen the Poisonous I haven’t either, Thank the Lord! bad as they sound. What’s next? Chameleon Flying Spiders? LOL Man Cave Promotion Bay Area Battle of the Bands Canceled for 2020 Our Bay Area Battle of the Heartland Communications Bands for this past July was can - Group – Ashland would normally celed due to the Mass Gathering conduct our Man Cave promotion Mandate however, Heartland consisting of approximately Communications Group – Ash - $5,000 in prizes that would be land staff pulled off a Virtual Bat - given away in August. The Man tle of the Bands. The contest is Cave Promotion was canceled due still underway and its driving peo - to concerns of large gatherings as ple to our four radio stations web - both Ashland and Bayfield Coun - sites. Feel free to vote for you ties Health Departments asked favorite band! that there be no mass gatherings per Governor Tony Evers orders. 2020 High School Graduations 55+ Health Expo The 2020 High School Gradua - tions across the country were af - The 55+ Health Expo was to be fected by the COVID-19 held on August 19th at the Bay Pandemic. That didn’t stop the Area Civic Center and Bretting’s ceremonies in our listening area. Center. The event was canceled Heartland Communications Group Steve Stone due to the Mass Gathering Man - – Ashland aired 9 graduations in Operations date. Plans for August 2021 will our listening area; be discussed in the near future. Manager and See Ashland , Page 6 Program Director 2320 Ellis Avenue. P.O. Box 613, Ashland, Wisconsin 54806 Page 4 Volume 11 • Issue 3 • Third Quarter 2020 EEaaggllee RRiivveerr BPyD M NikeO WTEoSlf.,.
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