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A c c e l e r A t i n g u t A h ’ s D i g i t A l M e D i A Utah Cluster Acceleration Partnership Executive Summary Fall 2011 Accelerating Utah’s Digital Media Industry About This Report his report presents specific strategies designed to accelerate and support the growth and expansion of TUtah’s digital media industry and to fashion a well-trained workforce possessing the critical skills needed by this industry. These recommendations were generated by a number of dedicated leaders from within Utah’s digital media industry as well as by public, academic, and business leaders. Each of these participants has contributed his or her time, ex- pertise, and insight to this collaborative effort that sets the direction for the expansion and acceleration of this vital industry in Utah. This Cluster Acceleration Partnership has been authorized and sponsored by the Utah System of Higher Education, the Utah Department of Workforce Services, and the Utah Governor’s Office of Economic Development. Utah Valley University has led the project and served as the primary convener. The consulting team from Grow Utah Ventures, a nonprofit organization, served as the strategic facilitator and acceleration advisor on the project. For more information on this and other Cluster Acceleration Partnerships, please contact the Utah System of Higher Strategies to accelerate expansion of utah’s digital media Education. industry by focusing on technology and creativity. 2 Utah Digital Media cluster Acceleration strategy 3 Executive Summary he Utah Digital Media Cluster Acceleration Partnership Strategy defines a specific course of action to sustain Tand grow this vital industry cluster in the state of Utah. This strategy lays out a specific direction and high-level plan of action to guide the collective efforts of academia, the public sector and Utah’s digital media industry both in the short and long term. Our major conclusions include the following: •Utah has a rich legacy in pioneering digital media innovation and technology advancements. •Utah’s digital media cluster employs over 1,500 workers. •Utah businesses in this cluster have direct annual revenues exceeding $415 million. •In general, workers in digital media are paid above-average wage rates. •41% of all digital media jobs are in the video gaming sector. •20% of jobs are in the simulations sector. •Utah can best accelerate the expansion of this industry by fostering creative talent and technology innovation that will drive the future of the industry. As a result of these findings, the Utah Digital Media Cluster Acceleration Partnership recommends this comprehensive strategy that includes enhancing the state’s workforce and A strategic direction and high-level action plan to increase relevant educational curriculum. Finally, long-term success the existing 1,500 jobs and $415 million in revenue. is dependent on a partnership of industry, business, com- munity and academic leaders. 4 Utah Digital Media cluster Acceleration strategy 5 Contributors and Commitment his Utah Digital Media Cluster Acceleration Partnership Strategy state’s many early commercial leaders, Utah is a strong contributor in Tincorporates the views, insights and recommendations contributed both the creative and technological components that are integral to by a wide spectrum of representatives from industry, academia and the the digital media industry. Building on this legacy, this acceleration public sector on how best to accelerate the growth of the industry. strategy charts the direction for future growth and a strong economic impact to the state. Utah’s digital media industry employs over 1,500 workers statewide and has combined revenues of $415 million. This workforce includes The partnership between academia, public sector entities and industry artists, designers, technologists, developers, and engineers who work specialists formed through the course of this project is essential for together to create and deliver dynamic, innovative digital content. long-term success. Achieving what we envision in this strategy will They provide consumers of all ages with rich media experiences, such require aligned resources and a focused commitment to the initiatives. as leading edge video games, digital effects and feature animation that We are confident, as we do so, that our combined efforts will yield continue to engage and excite consumers of all ages. positive individual, corporate, and statewide results as we accelerate We are proud of Utah’s heritage in the digital media industry. From the expansion of Utah’s digital media industry. the pioneering research conducted at the University of Utah to the Members of the UCAP Digital Media Industry Kent Thomas- Advanced CFO Val Peterson- Utah Valley John Blackburn- Avalanche Russ Kendall- Kaleidoscope Squares Animation Ernie Carey- Utah Valley Oversight Committee Adam Abel- Go Films Solutions University Disney Interactive Pictures Dave Rushton- Sensory Sweep University Commissioner William A. Lee Baker-Sandman Studios Kasandra VerBrugghen- SpyHop Anthony Romrell- Utah Valley Joshua Buhler- Rain Robb Kunz- Venture Blue Capital Clark Schaffer- A Schaffer Studios Riley Cutler- GOED Sederburg- Commissioner of University Jim Banister- Spectrum DNA Hal Widlansky- Mangia Daniel Burman- Holorad Emily Lawrence- Zygote Nathan Smith- Tandem Rodayne Esmay- Utah Valley Higher Education Anna Szbados- Salt Lake Media Group University Mike Bartholomew- Eat David Wiener- DWV Christopher Clark- Solar Motion Picture Studios Kristin Cox - Executive Director Community College Sleep Play Public Sector Monkey Media Jonathan Lund- Garafa, LLC Stephen Sobisky- Sandman Robert Kessler- University of Utah Workforce Services Project Consultant Jeff Bunker- Disney Avalanche Ryan Angus- USTAR Devlin Daley- Instructure Chad Lee- React Games Studios John Kilbourne- Neumont Spencer Eccles-Executive T. Craig Bott- Grow Utah Ventures Andra Duke- Kaleidoscope Darin McDaniel- Lumenas Studios Derrick Sorensen- Lumenas University Director Governor’s Office of Scott Campbell- Eat Sleep Play Ricardo Flores- GOED Utah Digital Media Cluster Pictures Studios Kelly Loosli- BYU Economic Development John Corser- Corser Inc. John Pierpont DWS Dave McGinn- Agilix Labs Acceleration Strategy Bill Eggington- Eggington Steve Spencer- Twelve Horses Kent Millington- UVU Tech Mathew Holland- President Ben Dahl- Pelion Venture Partners Jake Randall- EDCU Micah Merrill- Kaleidoscope Review Committee Productions Commercialization Utah Valley University Pictures Andrew Stack- Steep Produc- Jon Dean- Electronic Arts Cristy Rodriguez- USTAR In addition to the steering Jon Foster- Impatient Cow, Inc. Laura Mustard- Chair Enter- tions Inc Dan Olsen- Brigham Young Members of the Digital Salt Lake Steve Roy- USTAR committee, the following leaders Peter Fuszard- 3DMI tainment Gavin Sullivan- Prox13 University Media Cluster Acceleration Josh Jones- Smart Bomb provided critical insight to the Marshall Wright- GOED productions Mark Van Langeveld- Univer- Strategy Steering Committee final digital media acceleration Calvin Gaisford- Appigo Dave Owen- Bend Reality Studios Lane Kiriyama- Wahoo Education sity of Utah Utah Valley University strategies and their implementa- Brad Hintze- Bungee Labs Ryan Owen- Protoven Phillip Windley- Kynetx Dave Peterson- Hill Air Force Brent Adams- Brigham Economic Development Convening Institution tion. Matt Hoffman- BluFire Studios Les Pardew- Alpine Studios Scott Witt- Salt Aire Films Base Young University Special recognition and Digital Media Industry and Media Todd Brightwell- EDCU Howard Phillips- Independent Derek Jackson- GND-TECH Annie Perng- WTCU + MMI appreciation to Utah Valley Craig Caldwell- University of Utah Education Elizabeth Goryunova- WTC Jared Allgood- ClassTop, Inc. Dylan Jobe- Light Box Interactive Jill Porter- Workman Nydegger University for serving as the Clark Stacey-Smart Bomb Alan Hashimoto- Utah State Jim Alvey- Alvey Media Group Mike Alder- BYU Technology Kim Lofgreen- EDCUtah convening institution for this Rachel Stewart- Department University Jones Ammon- BluFire Studios Angelic Quintana- Eat Sleep Play Commercialization Richard Nelson- UTC project. Workforce Services Steve Avery- PMG Geoff Keene- Sandswept Adrian Rupp- Circles and Cameron Martin- Utah Roger Altizer- University of Utah System of Higher Education Ben Bell- EA Studios, Inc. 6 Utah Digital Media cluster Acceleration strategy 7 Table of Contents introduction 10 Digital Media cluster Assessment 12 utah’s Digital Media cluster today 18 strategic Position in response to the industry 22 Acceleration strategies 26 Key supporting strategies 29 Appendices A. recommended elements of Business Attraction incentive Package B. required Workforce skills C. coordinating educational Program Utah’s digital media industry capitalizes on the convergence of creativity and technology. 8 Utah Digital Media cluster Acceleration strategy 9 Introduction The Utah Cluster Acceleration Partnership (UCAP) is an initiative focused on increasing the economic impact of Utah’s critical industry clusters and the contribution made by the various institutions of higher education. Utah’s higher education institutions are strong drivers In order to achieve these general purposes, the UCAP of economic development in the communities they initiatives have been organized into two specific serve. In addition to educating a well-qualified work- phases of effort. force for local employment, these institutions are Phase I: Cluster Assessment committed to doing more to further
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