CarnivalClient Analysis Carnival Cruise Lines is now known as Carnival Corporation & plc, since the History 2003 acquisition of P&O Princess Cruises. Debut of (‘00). Dream Class: frst with 1/2 mile exterior promenade on deck 5 & an aquapark Spirit Class: smallest smoke stack for -Dream (‘10) Carnival. Funnel design integrates a -Magic (‘11), Breeze (‘12) skylight dome. Fantasy Class: Life boats on upper deck -Spirit (‘01), Pride (‘02), Legend (‘02), Vista Class: 85% of rooms have ocean & cabins at hull & suite on superstruc- views & extensive use of glass ture. Currently in service. Conquest Class: based on Destiny Class -Vista (‘16), Horizon (‘18) Panorama -Fantasy (‘90), Ecstasy (‘91), Sensation but vary in decor. (‘19) The frst custom built Carnival Vessel, The (‘93), Fascination (‘94), Imagination -Conquest (‘02), Glory (‘03), Miracle Tropicale (‘82) (‘95), Inspiration (‘96), Elation (‘98), Para- (‘04), Liberty (‘05), Valor (‘05), Freedom 2 more ships set to make their debut in dise (‘98), Triumph (‘99). (‘07), 2020 and 2022. 1972 Ted Arison, founder, launches frst Holiday Class: :Largest Carnival ship at ship, the . the time Destiny Class: Largest passenger ship of Splendor Class: Originally for Costa They are now a combined feet of over TSS Carnivale (‘75) -Holiday (‘85), Jubilee (‘86), Celebration its time (100,000 GT). Cruises & only one of its class 100 vessels throughout 10 cruise line TSS Festivale (‘78) (‘87) -Destiny (‘95) -Splendor (‘08) brands.

1,400 PAX 1,500 PAX 2,050 PAX 3,000 PAX 5,000 PAX

1970’s 1980’s 1990’s 2000’s 2010 - On Board Experience

Destinations has 5 private destinations in the Bahamas, Turks & Caicos, the Dominican Republic, Honduras, and Mexico.

Who are they? Total Capacity Carnival is a pioneer for shorter, less expensive cruises. They call their ships “Fun Ships” because of the wide variety of activities offered aboard.

Goals The goal is to make sure there are activities for every type of guest to enjoy. Carnival is the world’s most 3,934 1,450 successful cruise line because they aim to offer more ONBOARD ONBOARD of what consumers want- a wide variety of choices, GUEST CREW a fun and relaxed atmosphere, unique destinations, and great value- all at an inclusive price. CHILDREN FAMILIES ADULTS

SHOPPING CULINARY EXPERIENCE ENTERTAINMENT RELAXATION

Cherry On Top RedFrog Pub Cooking Sky Ride Comedy Club Spa Jewelry Havana Bar Demonstration Waterworks IMAX Cinema Beauty Salon Beauty Products Alchemy Bar Game Lounge Live Performances Serenity Adults Only Apparel Piano Bar World Wide Sports Square Nightclub Retreat SkyBox Sports Bar Restaurants Beach Pool Casino SkyFitness FUTURE “ALL-AROUND FUN”

Mr. Donald started working with carnival in 2013 and has worked in various sectors of fortune-100 companies. This includes R&D, manufacturing, and marketing companies. This diverse outlook on industry and proftability can lead carnival to new heights and successes

Arnold W. Donald

Carnival Horizon The horizon will launch in April 2018 and will be the horizon offers a wide variety of programs that caters to all types of passangers. activities such as private pools, an imax theater, waterparks, adult only retreates, lip sync battles, co mdedy clubs, gameshows, play houses, etc.

Skyrun IMAX Sportbar Play house

MORE VIEWS FOR YOU Horizon Oasis of the Seas Seaside Bliss

Biophilic design

Open Center

Waterparks

Kid only

Adult only

Imax

Outdoor Sports

Brewery

Design Quality

Helipad

Competitive games