Press Pack 2021
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Press pack 2021 www.caenlamer-tourisme.fr CONTENTS 7 CAEN LA MER IN FIGURES Rouen 9 CAEN LA MER: AWARDS CAEN LA MER Paris AND RECOGNITION Le Mont St Michel 10 CAEN LA MER, WITHIN EASY REACH OF PARIS 12 10 GOOD REASONS TO L I ON-SU R -ME R VISIT CAEN LA MER H E RMANVILLE- SUR- MER O U I S T R E HAM C OLL EVIL L E - MONTGO MERY L E F R E S NE- T HAO N C AMI L LY M AT H I E U PÉ R IER S - S AINT- AUBI N - 14 WHAT’S NEW IN 2021? SUR- LE- DAN D ’ ARQ U E N AY A13 BÉ N O UVILLE V I LLO NS- Rouen-Paris C A IRO N L E S - BUI SSO N S B IÉ V I LLE - CAMB E S - B EUVILL E EN-PL A I N E 16 HIGHLIGHTS OF N13 B LAINVIL L E - SUR-ORN E ROSE L Bayeux - Cherbourg THE YEAR AHEAD ROT S É P R O N THUE ET MUE SAINT- C O NTE S T H É R OUVI LLE - SAINT- C L A I R AUTHIE SAINT- GER MAI N - C OLOM BEL LES LA-BL ANCHE-HERBE 17 LOCAL CELEBRITIES T R O A R N C A RPIQUET CUVE R VIL L E S AINT- MANVIE U - N O R REY G IBER V ILL E S ANNE R VILLE CAEN D É MOUVI L L E B RET T E VIL LE- SUR- ODO N M O NDEVILLE 18 QUIRKY PLACES TO VISIT V ERSON L O UVIGNY M O U E N C O R M E LLE S - É T E R VIL L E L E-R O YA L FLE U RY- G R ENTHEVILL E A84 SUR- O R N E 20 LOCAL CRAFTSMANSHIP TOU R V ILLE- I F S Rennes - Mont St-Michel S U R - O D O N SOL I E R S SAINT- ANDRÉ - SUR- O R N E 21 SHOPPING B O URGUE BUS CASTINE ENPLAINE 22 A CITY BREAK LE CASTELET Le Mans - Angers N156 23 SEASIDE ADVENTURES En ville 24 WHERE HISTORY BEGINS À la mer Au vert 26 WHERE THE WIND OF FREEDOM BLOWS 28 WHERE THE SEA BECKONS 30 WHERE YOU CAN EXPRESS YOUR REAL NATURE Media contact 32 WHERE TO TITILLATE YOUR >FLORENCE NIKOLIC TASTE BUDS Media Relations and Promotion Manager 34 CAEN LA MER NORMANDY [email protected] TOURIST AND CONVENTION +33 (0) 2 31 27 14 12 OFFICE 2 www.caenlamer-tourisme.fr CAEN LA MER IN FIGURES • Global businesses with operations in the local Size and population area: Volvo Trucks, Robert Bosch, Valeo, P.S.A, Orange Labs, Cyclopharma, Thales, NXP… • Exceptional research laboratories and facilities: GANIL/SPIRAL 2, Cyceron, Archade, Labéo, 48 366 5 Equipex, 5 Labex MUNICIPAL ² AUTHORITIES Km • The birthplace of NFC technology (Near Field Communication or contactless payment) 272,100 OF WHICH • 5 business incubators and accelerators INHABITANTS IN 2017 IN CAEN 107,000 • 2 coworking spaces • A commercial port and a fishing port Economy • 3 business and research clusters: secure electronic Employment transactions (TES/SET), automobile (Movéo), horse racing and breeding industry (Hippolia) • Job distribution by sector: > Agriculture: 0.6 % • Centers of excellence: health (François Baclesse center for the study of cancer, neuroscience and > Construction: 5.9 % neurology at Caen University Hospital and at the > Manufacturing: 10.1 % Cyceron research center…), e-banking, electronics, > Public sector services, materials (GANIL: particle accelerator), agrifood education, health and (Valorial), water sports, aeronautics… social action: 35 % • International brands that originated in Caen: > Retail, transport and Hamelin (Oxford, Elba…), Groupe Batteur miscellaneous services: (Algotherm, Neutraderm…), AGRIAL (Danao, 48.4 % Ecusson…) www.caenlamer-tourisme.fr 3 Education, training Culture and leisure • Caen is listed as one of the top 10 major French • A music, dance and drama conservatory with a cities in terms of quality of education and student high reputation within the region life • Caen Orchestra • 30,000 students, 1 university, 6 campuses, many specialist higher education establishments • 10 libraries (850,000 loans/year), including (ENSICAEN, ESITC, ESPE, EMN, IAE, ESAM…) the Alexis de Tocqueville library, inaugurated in 2017, two arthouse cinemas • 43 research facilities and 2,200 researchers • 2 theaters • 1 school of art and media studies, ésam Caen/ Cherbourg with 300 students on three courses Environment (graphic design, art and communication) and a cultural program that is open to the general public 15 km 10 km • 4 swimming pools (10 miles) (6 miles) OF CANAL BETWEEN OF FINE SANDY • One Olympic-sized ice skating rink CAEN AND THE SEA BEACHES • 2 golf courses The Orne • 1 casino River estuary 25% • 1 seawater spa center THE CALVADOS DEPARTMENT'S NO.1 OF THE LAND AREA OF CAEN IS PROTECTED NATURAL AREA DEDICATED TO GREEN SPACES • 1 theme park (the largest in Normandy) Transport Tourism • The Caen Memorial Museum (400,000 visitors a • 1 airport year, on average) • 2 marinas • Sword Beach: one of the five Normandy D-Day landing beaches • 1 ferry port • 801 accommodation venues offering 20,185 • 277 km of cycle paths including the Vélofrancette and Vélomaritime cycle routes guest beds • An integrated public transport network: three • 2 top-starred chefs tramway lines, 70 bus lines, one free electric • 7 coastal campsites shuttle service • 4 motorhome sites • Services to facilitate cycling: Vélolib (220 self- service bikes available from 23 pick-up points), • 2 permanent tourist information offices in Caen Véloloc (400 electric power-assist bikes available and Ouistreham, several information offices open for long-term hire - 3 months) and Vélopark (5 during the tourist season, a tourist truck and 5 secure bicycle parking facilities) touch-screen terminals at strategic locations (airport, ferry port, Festyland, Caen Memorial Museum and Bénouville) • In 2019, almost 169,000 people visited one of these tourist information points, boosted by two major local events - the visit to Ouistreham of the famous French frigate, Hermione, in May and the 75th Anniversary of the D-Day Landings • 77% of tourist office users were French and 23% from outside France • The top three countries of origin of non- French users: the United Kingdom, Belgium, the Netherlands • Welcoming visitors with quality services : our tourist offices have been awarded the “Qualité Tourisme” (category 1), Tourism & Disability, and Cycle-friendly certification labels 4 www.caenlamer-tourisme.fr CAEN LA MER AWARDS AND RECOGNITION • No.1 student carnival in Europe, attended by more than 30,000 people. • 9th in the top-10 list of most attractive towns or cities in terms of jobs and real estate • Caen Memorial Museum, first in the top-10 list purchasing power (2019) - Indie “Work en live” of French museums to take your grandchildren to l’Express (a news magazine). (2020) - Notre Temps. • 9th in the top 10 list of French towns or cities • 3rd most cycle-friendly town or city in the that are a good place to live in (2020) - 100,000 to 200,000 inhabitants category (2020). villesetvillagesouilfaitbonvivre.com. Caen is the first town or city in Normandy to feature in • 3rd in the top-5 list of large French university this top 10. This national classification is based centers for its student life (2020/2021) - on 182 criteria, in turn divided up into eight L’Etudiant. categories: education, retail and services, health, transport, sport and leisure, community spirit and • 4th in the top-5 list of French towns or cities in quality of life. The data analyzed was provided terms of the wealth and variety of its cultural by the French national institute for statistical and activities (2020) - Holidu. economic studies (INSEE) and by local authorities. • 5th in the top-5 list of most creative and innova- • Rated tenth most welcoming town or city in tive medium-sized towns (2018) - Le Point. France for AirBnB (2017 ranking of French holiday destinations). • 8th in the top-10 list of best French towns or cities for studying, according to Le Figaro • Included in the top 10 most veggie-friendly Étudiant (student supplement). towns or cities (2019) - likibu. Several criteria were examined, such as demographics, quality of the education offered, • Ranked as the 13th (out of the 100 largest student life, accommodation, living environment conurbations in France) best place to set up a and youth unemployment. business (2019) - L’Express (a news magazine). • 8th in the top-10 list of greenest towns or cities • In 2019, Caen la mer was awarded the French in France (2020), 2nd for its established green Tech Community certification label. (French spaces and 4th for its maintenance practices, Tech is an initiative set up to promote France including a ban on the use of synthetic plant as a business-friendly place for start-ups, from protection products. foundation through to profitability.) www.caenlamer-tourisme.fr 5 CAEN LA MER, WITHIN EASY REACH OF PARIS An extensive road network > ACCESSIBILITY A toll-free highway to Brittany (A84) with Rennes Normandy’s main airport just a 90-minute drive away and the A13 highway to Paris takes you to the capital in just 2 hours. Destinations: 8 destinations served by direct flights (right through the year: Lyon, Marseilles, Two marinas Toulouse, and during the holiday season: Corsica, 650 berths at Ouistreham and 92 at Caen. Palma (Mallorca) and Nice with more than 25 des- tinations served from the Lyon hub. 300,000 passengers traveled through Caen airport > APPEAL in 2019, a 15% increase on the previous year. Pas- sengers numbers have grown at an astonishing NEW URBAN PLANNING PROJECTS WILL GIVE rate for many years (double-digit growth for the THE CITY A NEW LOOK th 5 consecutive year).