Ski Touring Austria University of Trento Results Interviews

Motivation for the sport?

• Nature in combination with ergonomic movements • Extensive experience from beginning to end • Be “alone” in the mountains, calmness

Equipment? No preferred brands/features!

• Suggestion to offer cheaper Avalanche Backpacks and security packs / new technologies • Use equipment for 5-8 years, no frequent changes unless broken • Almost no spending per season touring Numbers

15% per year

Today 500.000

Doubled in 10 years Practicioners

Demographic profile?

Average age: 30 years Tendency: younger people

Athletes?

Female 33% 60.000 fitness athletes

Male 67% 3.000 compete in races

Ski touring not recognized as official sport!

Locations

Skiing resorts?

• 411 ski resorts • Different characteristics • For beginners: Alpbach Skitouring locations? • For snow reliability: Solden • For charm: Kitzbühl • Over 170 official tours on ski • For partying: Ischgl tracks (“Pistentouren”) • For families: Obergurgl • Over 850 off-track tours (“Off-piste touren”)

Market Overview

Saturation of Slow market Result the market growth • Decline in the • New entries • Bad weather old players’ • Established conditions market share brands expand • Economic • Challenge for through factors smaller targeting new companies to market enter the market segments Competitors - Enterprises

Head

Tecnica Salomon Tecnica Amer Group Atomic Group Blizzard

Dinastar Rossignol Jarden Voelkl Lange Group Corporation K2 Rossignol

Fischer Competitors - Equipment

Boots: Dynafit Scarpa Garmont

Skis & bindings: Dynastar Hart

All country : Ski Trab Thank you for your attention! Conclusion/End

EMBS 7 University of Trento