Ski Touring Austria University of Trento Results Interviews
Motivation for the sport?
• Nature in combination with ergonomic movements • Extensive experience from beginning to end • Be “alone” in the mountains, calmness
Equipment? No preferred brands/features!
• Suggestion to offer cheaper Avalanche Backpacks and security packs / new technologies • Use equipment for 5-8 years, no frequent changes unless broken • Almost no spending per season on ski touring Numbers
15% per year
Today 500.000
Doubled in 10 years Practicioners
Demographic profile?
Average age: 30 years Tendency: younger people
Athletes?
Female 33% 60.000 fitness athletes
Male 67% 3.000 compete in races
Ski touring not recognized as official sport!
Locations
Skiing resorts?
• 411 ski resorts • Different characteristics • For beginners: Alpbach Skitouring locations? • For snow reliability: Solden • For charm: Kitzbühl • Over 170 official tours on ski • For partying: Ischgl tracks (“Pistentouren”) • For families: Obergurgl • Over 850 off-track tours (“Off-piste touren”)
Market Overview
Saturation of Slow market Result the market growth • Decline in the • New entries • Bad weather old players’ • Established conditions market share brands expand • Economic • Challenge for through factors smaller targeting new companies to market enter the market segments Competitors - Enterprises
Head
Tecnica Salomon Tecnica Amer Group Nordica Atomic Group Blizzard
Dinastar Rossignol Jarden Voelkl Lange Group Corporation K2 Rossignol
Fischer Competitors - Equipment
Boots: Dynafit Scarpa Garmont
Skis & bindings: Dynastar Elan Hart
All country skis: Madshus Peltonen Ski Trab Thank you for your attention! Conclusion/End
EMBS 7 University of Trento