Ski Touring Austria University of Trento Results Interviews

Ski Touring Austria University of Trento Results Interviews

Ski Touring Austria University of Trento Results Interviews Motivation for the sport? • Nature in combination with ergonomic movements • Extensive experience from beginning to end • Be “alone” in the mountains, calmness Equipment? No preferred brands/features! • Suggestion to offer cheaper Avalanche Backpacks and security packs / new technologies • Use equipment for 5-8 years, no frequent changes unless broken • Almost no spending per season on ski touring Numbers 15% per year Today 500.000 Doubled in 10 years Practicioners Demographic profile? Average age: 30 years Tendency: younger people Athletes? Female 33% 60.000 fitness athletes Male 67% 3.000 compete in races Ski touring not recognized as official sport! Locations Skiing resorts? • 411 ski resorts • Different characteristics • For beginners: Alpbach Skitouring locations? • For snow reliability: Solden • For charm: Kitzbühl • Over 170 official tours on ski • For partying: Ischgl tracks (“Pistentouren”) • For families: Obergurgl • Over 850 off-track tours (“Off-piste touren”) Market Overview Saturation of Slow market Result the market growth • Decline in the • New entries • Bad weather old players’ • Established conditions market share brands expand • Economic • Challenge for through factors smaller targeting new companies to market enter the market segments Competitors - Enterprises Head Tecnica Salomon Tecnica Amer Group Nordica Atomic Group Blizzard Dinastar Rossignol Jarden Voelkl Lange Group Corporation K2 Rossignol Fischer Competitors - Equipment Boots: Dynafit Scarpa Garmont Skis & bindings: Dynastar Elan Hart All country skis: Madshus Peltonen Ski Trab Thank you for your attention! Conclusion/End EMBS 7 University of Trento .

View Full Text

Details

  • File Type
    pdf
  • Upload Time
    -
  • Content Languages
    English
  • Upload User
    Anonymous/Not logged-in
  • File Pages
    9 Page
  • File Size
    -

Download

Channel Download Status
Express Download Enable

Copyright

We respect the copyrights and intellectual property rights of all users. All uploaded documents are either original works of the uploader or authorized works of the rightful owners.

  • Not to be reproduced or distributed without explicit permission.
  • Not used for commercial purposes outside of approved use cases.
  • Not used to infringe on the rights of the original creators.
  • If you believe any content infringes your copyright, please contact us immediately.

Support

For help with questions, suggestions, or problems, please contact us